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The Just Cathy, Chums, Content and Chaos Episode image

The Just Cathy, Chums, Content and Chaos Episode

S1 E243 · Rockstar CMO FM
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47 Plays11 days ago

A shorter show this week, as a last-minute client commitment meant Robert couldn’t make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World, including the three workshops and presentations that she ran. They cover:


  • Reaction to Robert’s keynote
  • The results from the CMI Content Marketing survey 
  • Content technology and the importance of an audit
  • The folly of one-to-one personalization
  • The community aspect of the conference is invaluable
  • How content orchestration streamlines multiple content operations.
  • Every piece of content should start with the audience
  • Collaboration between IT and business


Enjoy!


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The people 


Mentioned in this week’s episode:


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Track List:


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