In the Marketing Studio this week, Jeff Clark [https://www.linkedin.com/in/jjclark08/]and Ian Truscott [https://iantruscott.com] jump down a rabbit hole that opened up in episode 228 [https://rockstarcmo.com/228-the-stars-and-a-cocktail-of-generalist-and-specialists-episodes/] when they discussed the implications for marketers when using the STARS model from Michael D Watkins’ classic business book “The First 90 Days [https://hbr.org/books/watkins]” to evaluate your company.



STARS stands for Startups, Turnarounds, Accelerated Growth, Realignment, and Sustained Success, and when discussing “Realignment” - Ian and Jeff recognized this could be many things, so this week, they dive into five activities that could be happening to companies going through realignment:



 1. Acquisition
 2. Being acquired
 3. Change in product offering
 4. Change in sales strategy
 5. Rebrand and market change



Ian then joins Robert Rose [https://www.linkedin.com/in/robrose/], the Chief Troublemaker at The Content Advisory [https://contentadvisory.net/], in the Rockstar CMO virtual bar to discuss gating content, which remains a hot topic, especially given the changes influencing digital marketing today.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Marketing for Realignment and Gating over a Cocktail Episode

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.