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The Building a Real ICP and Signal and Noise over a Cocktail Episode image

The Building a Real ICP and Signal and Noise over a Cocktail Episode

S1 E232 · Rockstar CMO FM
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111 Plays2 months ago

In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps:


  1. Understand the target Industry, category, or sector
  2. Define the firmographics - things like company size and revenue
  3. Research the business goals and needs
  4. Discover how they solve the problem today
  5. Learn how they will buy our product or service


Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss signal and noise, and an astonishing story of a company that is really cranking the handle on AI-generated content.   


Enjoy!


The people:


Mentioned in this week’s episode:


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Track List:



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