It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel. 



They dig into a consumer study by Drapers, Deloitte privacy research, the Forrester blog, a Boston Consulting Group framework, and an article on Forbes to discuss:



 * Personalization in B2B.
 * Consumers are willing to share data for better services.
 * Trust in brands is crucial for data sharing.
 * Data deprecation poses significant challenges for marketers.
 * Privacy by design should be a core principle in marketing.
 * Data minimalization is key to effective data management.
 * Progressive profiling can enhance user experience.
 * Effective communication about data use can build consumer trust.



Enjoy!



—

The Links



The people 

 * Ian Truscott on Linked [https://www.linkedin.com/in/iantruscott/]
 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]



Mentioned in this week’s episode:

 * John Arnold's article on the Forrester blog - Welcome To The Data-Deprived Future Of Frontline B2B Marketing  [https://www.forrester.com/blogs/welcome-to-the-data-deprived-future-of-frontline-b2b-marketing/]
 * Ken Theriott’s article on Forbes: Marketing In The Age Of Privacy: Balancing Personalization And Data Protection [https://www.forbes.com/councils/forbesagencycouncil/2023/08/09/marketing-in-the-age-of-privacy-balancing-personalization-and-data-protection/]
 * Drapers Connected Consumer 2024 report [https://www.drapersonline.com/insight/drapers-bespoke/connected-consumer-2024-report]
 * Deloitte report - Connectivity Mobile Trends  [https://www2.deloitte.com/us/en/insights/industry/telecommunications/connectivity-mobile-trends-survey.html#data-privacy-and-security-worries]
 * BCG approach - Personalized Customer Strategy in the Age of AI [https://www.bcg.com/capabilities/marketing-sales/personalized-customer-strategy-in-the-age-of-ai]



Rockstar CMO:

 * Monday Mojo [https://www.linkedin.com/newsletters/rockstar-cmo-monday-mojo-7134149775066566656/] - our monthly LinkedIn Newsletter
 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Sunday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].



Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]
 * Surveillance Capitalism [https://www.youtube.com/watch?v=NvBHFLFllJ8] by Evan Greer on YouTube



Listen on Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH], or wherever you get your podcasts.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Four Takes on Privacy and Relevancy Episode

A shorter show this week, as a last-minute client commitment meant Robert couldn’t make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World, including the three workshops and presentations that she ran. They cover:



 * Reaction to Robert’s keynote
 * The results from the CMI Content Marketing survey 
 * Content technology and the importance of an audit
 * The folly of one-to-one personalization
 * The community aspect of the conference is invaluable
 * How content orchestration streamlines multiple content operations.
 * Every piece of content should start with the audience
 * Collaboration between IT and business



Enjoy!



—

The Links



The people 

 * Ian Truscott [https://www.linkedin.com/in/iantruscott/]
 * Cathy McKnight [https://www.linkedin.com/in/cathymcknight/]



Mentioned in this week’s episode:

 * Content Marketing World [https://www.contentmarketingworld.com/]
 * Cathy’s Content Chaos webinar [https://contentadvisory.net/content-orchestration-controlling-chaos/]with Hilton
 * Robert’s YouTube Channel [https://www.youtube.com/@therobertrose]



Rockstar CMO:

 * Monday Mojo [https://www.linkedin.com/newsletters/rockstar-cmo-monday-mojo-7134149775066566656/] - our monthly LinkedIn Newsletter
 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Sunday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].



Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]



Listen on Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH], or wherever you get your podcasts.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Just Cathy, Chums, Content and Chaos Episode

This week, Jeff Clark [https://www.linkedin.com/in/jjclark08/] and Ian Truscott [https://www.linkedin.com/in/iantruscott/] share five characteristics of data-driven marketing teams, which are having:



 1. Defined and measurable targets
 2. Data that is curated to address business goals
 3. Tools to make the data available
 4. A skilled team who manages the data 
 5. Everybody in marketing is enabled to be data-driven 



Ian then joins Robert Rose [https://www.linkedin.com/in/robrose/], the Chief Troublemaker at The Content Advisory [https://contentadvisory.net/], in the Rockstar CMO virtual bar, and he shares three important trends for B2B marketing that he’ll be exploring in 2025.



Enjoy!



—

The Links



The people 

 * Ian Truscott [https://www.linkedin.com/in/iantruscott/]
 * Jeff Clark [https://www.linkedin.com/in/jjclark08/]
 * Robert Rose [https://www.linkedin.com/in/robrose/]



Mentioned in this week’s episode:

 * Robert’s new project: Seventh Bear [https://seventhbear.com/]
 * Robert firm: The Content Advisory [https://contentadvisory.net/]
 * Robert’s podcast: This Old Marketing [https://www.thisoldmarketing.com/does-the-googlegate-leak-even-matter-430/]



Rockstar CMO:

 * Monday Mojo [https://www.linkedin.com/newsletters/rockstar-cmo-monday-mojo-7134149775066566656/] - our monthly LinkedIn Newsletter
 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Sunday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].



Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]
 * Numbers in Action by Wiley on YouTube [https://www.youtube.com/watch?v=CkYJuv82ME0]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode

This week, the risk of having a “just in time” podcast, as family, fate, and Comcast conspired, meant it’s a short episode due to postponed interviews with Jeff and Cathy. 



So this week, we go straight to the bar as ian joins Robert Rose [https://www.linkedin.com/in/robrose/], the Chief Troublemaker at The Content Advisory [https://contentadvisory.net/], in the Rockstar CMO virtual bar. As he recovers from the event with a cocktail, he shares some of the highlights of last week's Content Marketing World [https://www.contentmarketingworld.com/] and the theme of his keynote this year. 



Enjoy!



Unleashing the Full Potential of Generative AI



—

The Links



The people 

 * Ian Truscott [https://www.linkedin.com/in/iantruscott/]
 * Robert Rose [https://www.linkedin.com/in/robrose/]



Mentioned in this week’s episode:

 * Content Marketing World [https://www.contentmarketingworld.com/]
 * Robert’s new project: Seventh Bear [https://seventhbear.com/]
 * Robert firm: The Content Advisory [https://contentadvisory.net/]
 * Robert’s podcast: This Old Marketing [https://www.thisoldmarketing.com/does-the-googlegate-leak-even-matter-430/]



Rockstar CMO:

 * Monday Mojo [https://www.linkedin.com/newsletters/rockstar-cmo-monday-mojo-7134149775066566656/] - our monthly LinkedIn Newsletter
 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Sunday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].



Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]



Listen on Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH], or wherever you get your podcasts.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Just Robert and CMW Episode

This week Cathy McKnight [https://www.linkedin.com/in/cathymcknight/] and Ian Truscott [https://iantruscott.com/] discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity [https://contentadvisory.net/why-efficiency-kills-quality-when-ticking-boxes-leads-to-mediocrity/] and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the Full Potential of Generative AI [https://www.salesforce.com/form/events/webinars/form-rss/4670082/].



 1. Adobe Max focuses on creativity and the use of AI tools.
 2. AI can enhance creative processes but should not replace human creativity.
 3. Efficiency in marketing can lead to mediocrity if not balanced with creativity.
 4. Marketers often fall into the quantitative trap, prioritizing quantity over quality.
 5. Continuous learning and experimentation are essential for innovation.
 6. Frameworks like Lean and Six Sigma can improve marketing processes.
 7. Communication skills have declined, especially in remote settings.



Ian then joins Robert Rose [https://www.linkedin.com/in/robrose/], the Chief Troublemaker at The Content Advisory [https://contentadvisory.net/], in the Rockstar CMO virtual bar and, over a splendid cocktail, asks why we might want to give a shit about B2B marketing.



Enjoy!



—

The Links



The people 

 * Ian Truscott [https://www.linkedin.com/in/iantruscott/]
 * Cathy McKnight [https://www.linkedin.com/in/cathymcknight/]
 * Robert Rose [https://www.linkedin.com/in/robrose/]



Mentioned in this week’s episode:

 * Cathy’s article: Efficiency: How Ticking Boxes Leads to Mediocrity [https://contentadvisory.net/why-efficiency-kills-quality-when-ticking-boxes-leads-to-mediocrity/]
 * Cathy’s Salesforce webinar: Unleashing the Full Potential of Generative AI [https://www.salesforce.com/form/events/webinars/form-rss/4670082/].
 * Robert’s article: Why You Have To Care Enough To Send the Very Best in B2B Marketing [https://contentmarketinginstitute.com/articles/b2b-marketing-teams-products]
 * Robert & Cathy’s firm: The Content Advisory [https://contentadvisory.net/]
 * Robert’s podcast: This Old Marketing [https://www.thisoldmarketing.com/does-the-googlegate-leak-even-matter-430/]



Rockstar CMO:

 * Monday Mojo [https://www.linkedin.com/newsletters/rockstar-cmo-monday-mojo-7134149775066566656/] - our monthly LinkedIn Newsletter
 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Sunday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].



Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]



Listen on Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH], or wherever you get your podcasts.



Learn more abou

The Giving a Shit About B2B Marketing with Cathy and Robert Episode

This special episode features highlights from a conversation between Keith Smith [https://www.linkedin.com/in/ukkeithjsmith/]and Jason Falls [https://www.linkedin.com/in/jasonfalls/] on the Fuel Podcast [https://thefuelpodcast.com/jason-falls-the-podcast-revolutionary/]- the highlights host Ian Truscott [https://iantruscott.com/] picks out are:



 1. Founding the Marketing Podcast Network
 2. Should you add video to your podcast?
 3. The intentionality of listening to podcasts
 4. The role can podcasts can play in employee engagement and enablement
 5. Should you start a podcast?



And a great quote from Jason: 



“…..it just has a lot more meat to it than other mediums because other mediums are, we're going to blast this shit at your head and hope that you consume it. Whereas the podcast listener is the one in charge. The podcast listener is like, no, I'm only going to listen to this”.



Listen to the full episode on MPN: Jason Falls: The Podcast Revolutionary [https://marketingpodcasts.net/2024/10/jason-falls-the-podcast-revolutionary/]



Enjoy!



—

The people:

 * Ian Truscott on LinkedIn  [https://www.linkedin.com/in/iantruscott/]
 * Keith Smith on LinkedIn [https://www.linkedin.com/in/ukkeithjsmith/] 
 * Jason Falls on LinkedIn [https://www.linkedin.com/in/jasonfalls/] and his website  [https://jasonfalls.com/]



Mentioned in this special episode:

 * The Fuel Podcast [https://thefuelpodcast.com/jason-falls-the-podcast-revolutionary/]
 * The episode on MPN: Jason Falls: The Podcast Revolutionary [https://marketingpodcasts.net/2024/10/jason-falls-the-podcast-revolutionary/]
 * Jason’s Roots Music Rambler [https://www.rootsmusicrambler.com/] podcast



Rockstar CMO:

 * Monday Mojo [https://www.linkedin.com/newsletters/rockstar-cmo-monday-mojo-7134149775066566656/] - our monthly LinkedIn Newsletter
 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Sunday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].



Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]



Listen on Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH], or wherever you get your podcasts.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Special Episode - Business Podcasting -  Eavesdropping on Keith Smith and Jason Falls

This week Jeff Clark [https://www.linkedin.com/in/jjclark08/] and Ian Truscott [https://iantruscott.com/] discuss Jeff’s 5 Fundamentals of Buyers' Journeys:



 1. Chose a Published Model that works for your business 
 2. Data is the Ultimate Key to Success
 3. Journey Tracking Can Predict Ability to Close 
 4. The Devil is in Persona-level Details
 5. Journey Tracking Ensures Campaign Success



Ian then joins Robert Rose [https://www.linkedin.com/in/robrose/], the Chief Troublemaker at The Content Advisory [https://contentadvisory.net/], in the Rockstar CMO virtual bar and, over a splendid cocktail, Robert shares his take on the current state of marketing careers based on some recent research.  



Enjoy!



—

The people:

 * Ian Truscott on LinkedIn  [https://www.linkedin.com/in/iantruscott/]
 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]
 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Threads [https://www.threads.net/@robertrose]



Mentioned in this week’s episode:

 * Buyers journey research:
 * Adweek:  The State of the Enterprise B2B Buyers Journey [https://advertisingweek.com/the-state-of-the-enterprise-b2b-buyers-journey/]
 * Forrester - Younger B2B Buyers [https://www.forrester.com/blogs/younger-b2b-buyers/]
 * Google: B2B marketing: Connecting with new & existing business buyers [https://www.thinkwithgoogle.com/intl/en-emea/future-of-marketing/digital-transformation/b2b-marketing-strategies/]
 * Robert’s firm: The Content Advisory [https://contentadvisory.net/]
 * Robert’s podcast – This Old Marketing [https://www.thisoldmarketing.com/does-the-googlegate-leak-even-matter-430/]
 * Robert’s CMI article series - Rose Colored Glasses [https://contentmarketinginstitute.com/tertiary-category/rose-colored-glasses/]



Rockstar CMO:

 * Monday Mojo [https://www.linkedin.com/newsletters/rockstar-cmo-monday-mojo-7134149775066566656/] - our monthly LinkedIn Newsletter
 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Sunday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].



Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]
 * The Journey by Fat Boy Slim on YouTube [https://youtu.be/9jUyJptOAvE?si=gkQBUKF-sNLl7Wxz]
 * Surf Rider by The Lively Ones on YouTube [https://www.youtube.com/watch?v=CXfQYRjjxvc]



Listen on Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH], or wherever you get your podcasts.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Episode

This week Jeff Clark [https://www.linkedin.com/in/jjclark08/] is back in the Marketing Studio, and he and Ian Truscott [https://iantruscott.com/] discuss his 5 steps for launching integrated marketing campaigns, including:



 * Identifying Customer Needs
 * Defining the Audience
 * Setting Campaign Goals
 * Forming the Campaign Team
 * Planning the Program and Tactics
 * Executing and Measuring Success



Ian then joins Robert Rose [https://www.linkedin.com/in/robrose/], the Chief Troublemaker at The Content Advisory [https://contentadvisory.net/], in the Rockstar CMO virtual bar and, over a cocktail, shares his experiments with Notebook LM [https://notebooklm.google/] and what this kind of AI tool means for marketers. 



Enjoy!



—

The people:

 * Ian Truscott on LinkedIn  [https://www.linkedin.com/in/iantruscott/]
 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]
 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Threads [https://www.threads.net/@robertrose]



Mentioned in this week’s episode:

 * Ian’s Tuesday 2¢ LinkedIn Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7130274870256414720]
 * Notebook LM [https://notebooklm.google/]
 * Robert Frost - The Road Not Taken [https://www.poetryfoundation.org/poems/44272/the-road-not-taken]
 * Robert’s firm: The Content Advisory [https://contentadvisory.net/]
 * Robert’s podcast – This Old Marketing [https://www.thisoldmarketing.com/does-the-googlegate-leak-even-matter-430/]
 * Robert’s CMI article series - Rose Colored Glasses [https://contentmarketinginstitute.com/tertiary-category/rose-colored-glasses/]



Rockstar CMO:

 * Monday Mojo [https://www.linkedin.com/newsletters/rockstar-cmo-monday-mojo-7134149775066566656/] - our monthly LinkedIn Newsletter
 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Sunday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].



Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]



Listen on Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH], or wherever you get your podcasts.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode

This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute [https://contentmarketinginstitute.com/articles/content-marketing-salary-outlook] about marketing jobs and her experience at MAICON (Marketing AI Conference) [https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference] and Salesforce’s Dreamforce.



The key points they discuss:



 * AI is becoming integral to every marketing job.
 * The job market for marketing professionals is increasingly competitive.
 * Remote work preferences are reshaping workplace dynamics.
 * AI literacy is essential for modern marketers.
 * Understanding current processes is crucial for AI implementation.
 * Diversity in conference attendees reflects the broad interest in AI.
 * AI tools should be considered part of a broader strategy, not a standalone discipline.
 * Engagement and community building are key to successful events.

 

Ian then joins Robert Rose [https://www.linkedin.com/in/robrose/], the Chief Troublemaker at The Content Advisory [https://contentadvisory.net/], in the Rockstar CMO virtual bar and, over a cocktail, shares his view on why the obvious solution is not always the obvious solution. 



Enjoy!



----



The people:

 * Ian Truscott on LinkedIn  [https://www.linkedin.com/in/iantruscott/]
 * Cathy McKnight on LinkedIn [https://www.linkedin.com/in/carolinekaysuccess/]
 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Threads [https://www.threads.net/@robertrose]



Mentioned in this week’s episode:

 * Research from the Content Marketing Institute - How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?  [https://contentmarketinginstitute.com/articles/content-marketing-salary-outlook]
 * The Marketing Artificial Intelligence Institute  [https://www.marketingaiinstitute.com/]
 * Robert and Cathy’s firm: The Content Advisory [https://contentadvisory.net/]
 * The Content Advisory webinars [https://contentadvisory.net/tca-lens-events/]
 * Robert’s podcast – This Old Marketing [https://www.thisoldmarketing.com/does-the-googlegate-leak-even-matter-430/]
 * Robert’s CMI article series - Rose Colored Glasses [https://contentmarketinginstitute.com/tertiary-category/rose-colored-glasses/]



Rockstar CMO:

 * Monday Mojo [https://www.linkedin.com/newsletters/rockstar-cmo-monday-mojo-7134149775066566656/] - our monthly LinkedIn Newsletter
 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Sunday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].



Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]



Listen on Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM],

The Cathy Does Conferences, and Robert Doesn't do the Obvious Episode  

In the Marketing Studio this week, Jeff Clark [https://www.linkedin.com/in/jjclark08/]interviews Ian Truscott [https://iantruscott.com/] about a chapter he’s written for a book called Collecting Jellybeans [https://www.amazon.com/Collecting-Jellybeans-Flavors-Timeless-Organization-ebook/dp/B0DGJPKG7M], published this week. Ian’s chapter is called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age”. 



They discuss how marketing leaders can make the right technology decisions, asking why, getting off the hamster wheel, implementing a strategy, ART (Awareness, Revenue, Trust), marketing magpies, staying current with technology, and YAGNI (You Ain’t Gonna Need It).   



Ian then joins Robert Rose [https://www.linkedin.com/in/robrose/], the Chief Troublemaker at The Content Advisory [https://contentadvisory.net/], in the Rockstar CMO virtual bar and, over a cocktail, shares a quick take on some recent research from The Content Marketing Institute [https://contentmarketinginstitute.com/articles/ai-headlines-marketing-career/]about AI and its impact on marketing jobs. 





Enjoy!



—

The people:

 * Ian Truscott on LinkedIn  [https://www.linkedin.com/in/iantruscott/]
 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]
 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Threads [https://www.threads.net/@robertrose]



Mentioned in this week’s episode:

 * Collecting Jellybeans - book on Amazon [https://www.amazon.com/Collecting-Jellybeans-Flavors-Timeless-Organization-ebook/dp/B0DGJPKG7M]
 * Robert’s firm: The Content Advisory [https://contentadvisory.net/]
 * Robert’s podcast – This Old Marketing [https://www.thisoldmarketing.com/does-the-googlegate-leak-even-matter-430/]
 * Robert’s Article - Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way [https://contentmarketinginstitute.com/articles/ai-headlines-marketing-career/]



Rockstar CMO:

 * Monday Mojo [https://www.linkedin.com/newsletters/rockstar-cmo-monday-mojo-7134149775066566656/] - our monthly LinkedIn Newsletter
 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Sunday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].



Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]
 * All That Glitters by Earl on Youtube [https://www.youtube.com/watch?v=JKOhlMF84o4]



Listen on Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH], or wherever you get your podcasts.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Shiny Things, Smart Strategies, and Marketers That Say "Meh" EpisodeDraft Episode for Sep 21, 2024

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.