This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff right when implementing marketing technology. 

They cover five things to consider: 

#1 Identify business needs

#2 Develop new processes.

#3 Develop new skills

#4 Manage change

#5 Measure success.

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Episode 118: The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode [https://rockstarcmo.com/118-the-hard-soft-stuff-of-martech-melissa-moody-cmo-of-gated-and-asking-why-over-a-cocktail-episode/]

 * Forrester Blog Post - The Top Five Soft Spots in Managing Martech [https://www.forrester.com/blogs/five-soft-spots-managing-martech]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Devo - Soft Things - on Spotify [https://open.spotify.com/track/6ISaM4r8I7GkqalbDpAWYv?si=5cdce393b4844a8c]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Rockstar CMO Studio: The Soft Stuff is the Hard Stuff

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?

Based on a recent article Robert published on the Content Marketing Institute’s blog - Surprise! Your Most Controversial Content Might Be Your Weakest” [https://contentmarketinginstitute.com/strategy-planning/controversial-content-weakest]

The main points from the bar this week:

 * People are becoming numb to controversial content

 * Applying the MAYA principle to content strategy

 * Brands must believe in the positions they take

 * Brands need to earn their place in the conversations

 * Content strategy should include both familiar and surprising elements

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Thompson Bros at Dornoch Distillery [https://www.thompsonbrosdistillers.com/]

 * Surprise! Your Most Controversial Content Might Be Your Weakest [https://contentmarketinginstitute.com/strategy-planning/controversial-content-weakest]

 * The Four-Letter Code to Selling Just About Anything [https://www.theatlantic.com/magazine/archive/2017/01/what-makes-things-cool/508772/] - Derick Thompson 

 * Robert’s podcast - This Old Marketing [https://www.thisoldmarketing.com/]

 * Robert’s regular series on Content Marketing Institute [https://contentmarketinginstitute.com/series/rose-colored-glasses]

 * Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]





Learn more about your ad choices. Visit

The Rose & Rockstar: Controversy and Connection

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days. 

Some talking points from this week:

 * Cathy is a fan of the first 30/60/90 day plans - but also day 1 and week 1

 * The first 30 days are about listening and building trust

 * The importance of a comms plan

 * Where measurement, data, and analysis fit in

 * Employee engagement as part of marketing amplification

 * Focus on leveraging team strengths rather than just fixing weaknesses

 * Common mistakes when moving too quickly

 * AI’s role in all of this

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Cathy McKnight on LinkedIn [https://www.linkedin.com/in/carolinekaysuccess/]

Mentioned this week:

 * Seventh Bear [https://seventhbear.com/]

 * Cathy and Robert’s fortnightly video thingy - Bear in Mind [https://seventhbear.com/bear-in-mind-episode-1-the-importance-of-teams/]

 * Content Marketing Friday Forum - May 9 [https://www.marketingprofs.com/event/52935/content-marketing-friday-forum]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]


You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

 The Rockstar CMO Studio: Cathy’s Take on 90 Days

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week Ian and Robert discuss a prediction from Gartner that we will need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing. 

The main points from the bar this week:

 * Digital detoxing could be a thing, especially as trust and authenticity are reduced

 * This will have an impact on marketing strategies and the budget

 * Print media is gaining value as an alternative messaging channel

 * The rise of gated communities that marketers will need to earn their way into 

 * Identity-based content consumption and personalization

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * The Gartner Top Marketing Predictions for 2025 [https://www.gartner.com/en/webinar/690255/1541218] (webinar)

 * Robert’s podcast - This Old Marketing [https://www.thisoldmarketing.com/]

 * Robert’s regular series on Content Marketing Institute [https://contentmarketinginstitute.com/series/rose-colored-glasses]

 * Seventh Bear [https://seventhbear.com/]

 * Ian’s Marketing Profs Webinar [https://www.marketingprofs.com/event/52935/content-marketing-friday-forum]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Gartner’s Digital Detox Prediction 

This week, Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of the 5 F’in’ Marketing Fundamentals [https://rockstarcmo.com/rockstar-cmo-presents-the-5-fin-marketing-fundamentals/] - The Campaign.

The Machine, roughly equates to Marketing Operations a role that Jeff knows well, having created several marketing operations teams before going on to advise enterprises through his work at Sirius Decisions and Forrester. 

In this episode, Ian and Jeff step through the five cylinders of the machine and what the new CMO needs to pay attention to in those first few months:

 1. Data

 2. Technology

 3. Analytics

 4. Processs

 5. People

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals [https://rockstarcmo.com/rockstar-cmo-presents-the-5-fin-marketing-fundamentals/]

 * Get Your Buyers AMPED with our Customer Journey - Rockstar CMO [https://rockstarcmo.com/get-your-buyers-amped-with-our-customer-journey/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]
   
   
   
   Man Machine [https://www.youtube.com/watch?v=KQWBekZuLDI] - Robbie Williams



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: First 90 Days in The Machine

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing. 

The main points from the bar this week:

 * The idea of vibe marketing 

 * Speed in marketing often correlates with quantity, not quality

 * Slowing down marketing advocates for thoughtful and strategic approaches.

 * Checkboxes and agile marketing methodologies can lead to a loss of creativity

 * Marketing should prioritize thoughtful processes over rapid execution

 * The integration of AI should enhance creativity, not replace it

 * Successful marketing often comes from iterative processes, not just quick wins

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Slow-Motion Marketing is the Antidote to Vibe Marketing [https://contentmarketinginstitute.com/strategy-planning/vibe-marketing]

 * Robert’s podcast - This Old Marketing [https://www.thisoldmarketing.com/]

 * Robert’s regular series on Content Marketing Institute [https://contentmarketinginstitute.com/series/rose-colored-glasses]

 * Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Slowing Down the Vibe

This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the fourth of their 5 F’in’ Marketing Fundamentals [https://rockstarcmo.com/rockstar-cmo-presents-the-5-fin-marketing-fundamentals/] - The Campaign.

The first three fundamentals are primary inputs to when and how you communicate to your customers and prospects, and this fundamental is where the rubber hits the road as you use that insight and content to engage with relevant, customer-centric campaigns.  

Clearly, in the first 90 days, this is primarily about listening and understanding what is working, and Ian and Jeff outline five steps to this process:

 1. Focus on a customer need
 2. Determine business goals
 3. Create the campaign team
 4. Align the tactic mix to the buyers’ journey
 5. Determining ROI (budget and outcomes)



As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 

Enjoy!



—



The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]
 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals [https://rockstarcmo.com/rockstar-cmo-presents-the-5-fin-marketing-fundamentals/]
 * Get Your Buyers AMPED with our Customer Journey - Rockstar CMO [https://rockstarcmo.com/get-your-buyers-amped-with-our-customer-journey/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]
 * The War on Drugs - Under The Pressure (Official Video) [https://www.youtube.com/watch?v=vkLOg252KRE]



You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

 * 



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: First 90 Days of the Campaign

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, Robert feels that the dude does not abide, inspiring his cocktail choice, and he and Ian discuss the AI-dominated Google search experience and how this impacts our content marketing.

The main points from the bar this week:

 * AI is changing the way search engines operate, impacting content creators
 * Search results are cluttered with AI-generated content and ads
 * Content creators are frustrated with the decline in organic search traffic
 * The future of search may involve more AI integration and fewer traditional interfaces
 * Content must be structured for both AI and human consumption.

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.



Enjoy!



—



The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]
 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Robert’s Breakfast Club inspired cartoon about tariffs [https://cdn.bsky.app/img/feed_fullsize/plain/did:plc:jzb4hyd2fffhgb2qzi2mm2nw/bafkreicimmvi7w3lbkt4au74gkxyk2slwvln5mvpa3c3trgmigwxorouem@jpeg] on Bluesky 
 * Article on Bloomberg - Google AI Search Shift Leaves Website Makers Feeling ‘Betrayed’ [https://www.bloomberg.com/news/articles/2025-04-07/google-ai-search-shift-leaves-website-makers-feeling-betrayed?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc0NDAzMzY5NywiZXhwIjoxNzQ0NjM4NDk3LCJhcnRpY2xlSWQiOiJTVFVFQkpEV1gyUFMwMCIsImJjb25uZWN0SWQiOiJEQUZGOTQ2MjMzOTM0NjI5QURDODEzNDRGQ0QwODBBOSJ9.g2Pj57IAuRue1QQiAlaOTEhlYtO4CumxIwre3di6lHA&utm_source=substack&utm_medium=email&leadSource=uverify%20wall]
 * Robert’s podcast - This Old Marketing [https://www.thisoldmarketing.com/]
 * Robert’s regular series on Content Marketing Institute [https://contentmarketinginstitute.com/series/rose-colored-glasses]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: The Google Does Not Abide

This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals [https://rockstarcmo.com/rockstar-cmo-presents-the-5-fin-marketing-fundamentals/] - The Story, which is developing a content marketing strategy. 

The five steps they discuss this week

 * Know why you are creating a content strategy
 * Doing the knowledge
 * Being useful
 * Understanding why you
 * Launch it like a product



As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

 

Enjoy!



—



The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]
 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals [https://rockstarcmo.com/rockstar-cmo-presents-the-5-fin-marketing-fundamentals/]
 * Get Your Buyers AMPED with our Customer Journey - Rockstar CMO [https://rockstarcmo.com/get-your-buyers-amped-with-our-customer-journey/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]
 * One Direction - Story of My Life [https://www.youtube.com/watch?v=W-TE_Ys4iwM]



You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: First 90 Days of the Story

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, Robert reaches for a classic cocktail that is appropriate for this week’s topic as he and Ian discuss the marketing classics as an antidote to today’s apparent obsession with reinventing marketing.    

The main points from the bar this week:

 * The classic principles of marketing are still relevant today
 * Siloed marketing teams can lead to conflicting goals and messages
 * Attribution in marketing is often misrepresented; contribution is key
 * The best practices in marketing are already established; we just need to apply them better
 * Measurement unification across marketing teams 

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]
 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Our friend Tim Walters [https://www.linkedin.com/in/timwalters71/]
 * Seventh Bear [https://seventhbear.com/]
 * Robert’s regular series on Content Marketing Institute [https://contentmarketinginstitute.com/series/rose-colored-glasses]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



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The Rose & Rockstar: It’s Called Marketing

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.