As it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo.

For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs [https://www.marketingprofs.com/event/52935/content-marketing-friday-forum]- “The ART of Content Marketing” - where he shares the role content marketing plays in creating Awareness, Revenue, and Trust. 

The main points Ian makes this week:

 * Marketing should focus on creating ART, not just content.

 * Content marketing targets the 'dark funnel' of potential buyers.

 * Building brand trust is crucial for long-term marketing success.

 * Content should be useful and address the needs of the audience.

 * Content should be launched and marketed like a product.

 * Regular audits of content strategy are necessary for effectiveness.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

Mentioned this week:

 * Content Marketing Friday Forum Webinar - The ART of Content Marketing [https://www.marketingprofs.com/event/52935/content-marketing-friday-forum]

 * A Deep Dive Into The Dark Funnel | 6sense [https://6sense.com/blog/what-goes-on-in-the-dark-funnel-what-b2b-buyers-told-us-about-how-they-make-decisions-before-contacting-vendors/]

 * B2B go-to-market benchmarks | Dreamdata [https://dreamdata.io/8-b2b-go-to-market-benchmarks]

 * Tuesday 2¢: Everybody is FOFU Fighting – Ian Truscott [https://iantruscott.com/tuesday-2c-everybody-is-fofu-fighting/]

 * The Greatest Sales Deck I’ve Ever Seen | by Andy Raskin | Mission.org | Medium [https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Solo: Creating ART with Content Marketing

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.  

Some talking points from this week:

 * Salesforce's acquisition of Informatica aims to enhance Salesforce's data management and AI capabilities, but the company has a mixed track record. 

 * The need to understand the different motivations for an acquisition and what has driven the transactions.  

 * Some examples of good Martech acquisitions, and what makes a good acquisition for both the team, financially, and the clients.  

 * Some things to look out for if you are on either side of the acquisition, working for the acquirer or the company being acquired

 * Customers must be aware of and delve into the details of the plans, and engage with other people in the ecosystem.  

 * The importance of a great story that ties together the acquisition, positioning it internally and in the market.

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Cathy McKnight on LinkedIn [https://www.linkedin.com/in/carolinekaysuccess/]

Mentioned this week:

 * Seventh Bear [https://seventhbear.com/]

 * Salesforce acquires Informatica for $8 billion | TechCrunch [https://techcrunch.com/2025/05/27/salesforce-acquires-informatica-for-8-billion/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

 The Rockstar CMO Studio: Cathy on Acquisitions

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a fancy cocktail with a fancy name, Ian and Robert discuss the importance of being distinct yet remaining relevant, the challenges of standing out in a crowded market, and the concept of 'uncommon value' as a competitive advantage.

 * The critical concept of being distinct.

 * Avoiding confusion about your place in the category.

 * The impact of AI and the importance of brand recall.

 * Creating “uncommon value” to differentiate.

 * How this idea impacts your storytelling. 

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Robert’s article - Old Differentiation Rules Are Broken—Now What? [https://contentmarketinginstitute.com/strategy-planning/rules-differentiation-failing]

 * Robert’s newsletter - Lens [https://seventhbearlens.substack.com/about] on Substack

 * Robert’s firm: Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].
This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Uncommon Value

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing.

In this episode, they discuss:

 * CMOs should shift from being just marketers to market analysts.

 * Understanding internal stakeholders' needs

 * Build credibility by creating relevant internal content 

 * Leveraging external networks enhances the CMO's credibility.

 * How this all helps the CMO to be a strategic partner

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Ian's articles on CMSWire [https://www.cmswire.com/author/ian-truscott/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Pope [https://www.youtube.com/watch?v=HKRRxbA5dWE] - Prince 

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: Being the Voice of the Market

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to the term epistemology as they discuss Robert’s recent post for The Content Marketing Institute - Gen AI Isn't Marketing's Best Intern — It's Something More [https://contentmarketinginstitute.com/ai-in-marketing/using-generative-ai-slow-down]

Topics in the bar today:

 * Generative AI can enhance the creative process rather than just speed it up.

 * The output of AI is less important than the thought process it encourages.

 * AI is trained to agree, so we must prompt it to challenge our ideas.

 * Epistemology helps us understand why we believe what we believe.

 * Critical thinking is essential when using AI in creative processes.

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Robert’s article - Gen AI Isn't Marketing's Best Intern — It's Something More [https://contentmarketinginstitute.com/ai-in-marketing/using-generative-ai-slow-down]

 * Robert’s podcast - This Old Marketing [https://www.thisoldmarketing.com/]

 * Robert’s firm: Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Epissedomology

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss the role of the CMO and marketing post-sale, in reducing churn, increasing customer lifetime value, and loyalty in a B2B SaaS environment where there is reduced friction to switch. 

In this episode, they discuss:

 * Customer loyalty in the experience economy

 * Five CMO considerations for customer loyalty

 * Managing the brand gap

 * Nurturing customer relationships

 * Formalizing customer advocacy programs

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Customer Loyalty in the Experience Economy — the CMO's Perspective [https://www.cmswire.com/digital-marketing/customer-loyalty-in-the-experience-economy-the-cmos-perspective/]

 * Get Your Buyers AMPED with our Customer Journey [https://rockstarcmo.com/get-your-buyers-amped-with-our-customer-journey/]

 * Back to Brand [https://rockstarcmo.com/back-to-brand/] - Blog post

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Coming Back Again [https://www.youtube.com/watch?v=qgPSoLylxs0] - Kings of Leon

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: The Post Sale CMO

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, following a discussion about alcohol measures in Scotland, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing [https://www.thisoldmarketing.com/] today. Some of the things they discussed:

 * Building an audience before launching a podcast 

 * Video offers better discoverability than audio alone

 * The intimacy of audio creates a strong connection with listeners

 * Marketing a podcast requires effort beyond just creating content

 * Discoverability is essential for growing a podcast audience

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Robert’s podcast - This Old Marketing [https://www.thisoldmarketing.com/]

 * Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Short Measures and Podcast Lessons 

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff right when implementing marketing technology. 

They cover five things to consider: 

#1 Identify business needs

#2 Develop new processes.

#3 Develop new skills

#4 Manage change

#5 Measure success.

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Episode 118: The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode [https://rockstarcmo.com/118-the-hard-soft-stuff-of-martech-melissa-moody-cmo-of-gated-and-asking-why-over-a-cocktail-episode/]

 * Forrester Blog Post - The Top Five Soft Spots in Managing Martech [https://www.forrester.com/blogs/five-soft-spots-managing-martech]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Devo - Soft Things - on Spotify [https://open.spotify.com/track/6ISaM4r8I7GkqalbDpAWYv?si=5cdce393b4844a8c]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Rockstar CMO Studio: The Soft Stuff is the Hard Stuff

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?

Based on a recent article Robert published on the Content Marketing Institute’s blog - Surprise! Your Most Controversial Content Might Be Your Weakest” [https://contentmarketinginstitute.com/strategy-planning/controversial-content-weakest]

The main points from the bar this week:

 * People are becoming numb to controversial content

 * Applying the MAYA principle to content strategy

 * Brands must believe in the positions they take

 * Brands need to earn their place in the conversations

 * Content strategy should include both familiar and surprising elements

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Thompson Bros at Dornoch Distillery [https://www.thompsonbrosdistillers.com/]

 * Surprise! Your Most Controversial Content Might Be Your Weakest [https://contentmarketinginstitute.com/strategy-planning/controversial-content-weakest]

 * The Four-Letter Code to Selling Just About Anything [https://www.theatlantic.com/magazine/archive/2017/01/what-makes-things-cool/508772/] - Derick Thompson 

 * Robert’s podcast - This Old Marketing [https://www.thisoldmarketing.com/]

 * Robert’s regular series on Content Marketing Institute [https://contentmarketinginstitute.com/series/rose-colored-glasses]

 * Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]





Learn more about your ad choices. Visit

The Rose & Rockstar: Controversy and Connection

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days. 

Some talking points from this week:

 * Cathy is a fan of the first 30/60/90 day plans - but also day 1 and week 1

 * The first 30 days are about listening and building trust

 * The importance of a comms plan

 * Where measurement, data, and analysis fit in

 * Employee engagement as part of marketing amplification

 * Focus on leveraging team strengths rather than just fixing weaknesses

 * Common mistakes when moving too quickly

 * AI’s role in all of this

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Cathy McKnight on LinkedIn [https://www.linkedin.com/in/carolinekaysuccess/]

Mentioned this week:

 * Seventh Bear [https://seventhbear.com/]

 * Cathy and Robert’s fortnightly video thingy - Bear in Mind [https://seventhbear.com/bear-in-mind-episode-1-the-importance-of-teams/]

 * Content Marketing Friday Forum - May 9 [https://www.marketingprofs.com/event/52935/content-marketing-friday-forum]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]


You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

 The Rockstar CMO Studio: Cathy’s Take on 90 Days

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.