This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders. 

STARS is an acronym for the five common situations marketing leaders may find themselves moving into: Startup, Turnaround, Accelerated growth, Realignment, and Sustaining success. 

In his book The First 90 Days, which is obviously focused on executives entering a business, rather than specifically a marketing leader, Watkins describes these as the characteristics and challenges of, respectively, launching a venture or project; saving a business or initiative that’s in serious trouble; dealing with rapid expansion; reenergizing a once-leading company that’s now facing problems; and following in the footsteps of a highly regarded leader with a strong legacy of success.

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Picking the Right Transition Strategy [https://hbr.org/2009/01/picking-the-right-transition-strategy] by Michael D Watkins on HBR

 * The First 90 Days [https://hbr.org/books/watkins] by Michael D Watkins

 * Renegade Marketers Unite Podcast [https://renegademarketing.com/podcast/] by Drew Neisser

 * Ian’s firm Velocity B [https://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * OneRepublic - Counting Stars [https://www.youtube.com/watch?v=hT_nvWreIhg] - On YouTube

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Rockstar CMO Studio: Marketing in the STARS

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a fierce absinthe cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute, based on a survey of 1000 marketers and research that Robert was the lead analyst for this year. 

Some key points they discuss from the research:

 * AI should enhance creativity, not replace it.

 * Budget priorities in marketing are shifting towards technology.

 * Quality content strategy is more important than quantity.

 * Creativity in marketing needs to be prioritized.

 * The importance of human investment in marketing teams.

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and on Threads [https://www.threads.com/@robertrose]

Mentioned this week

 * B2B Content and Marketing Trends: Insights for 2026 [https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].
This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: CMI B2B Marketing Trends

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of implementing a B2B buyer's journey, demonstrating how to put these fundamentals into practice.

Their 5 F’in’ Marketing Fundamentals are the Masterplan, Knowledge, Story, Campaign, and Machine, and they step through each one to explain how it helps you engage the buyer throughout the buyer's journey. 

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals [https://rockstarcmo.com/rockstar-cmo-presents-the-long-play/rockstar-cmo-presents-the-5-fin-marketing-fundamentals/]

 * Kerry Cunningham’s LinkedIn post about his buying journey [https://www.linkedin.com/posts/kerrycunningham_b2b-buyingjourney-selectionphase-activity-7374087341025636352-EfiV]

 * Get Your Buyers AMPED with our Customer Journey [https://rockstarcmo.com/get-your-buyers-amped-with-our-customer-journey/]

 * Velocity B [https://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Talking Heads - Road to Nowhere (Official Video) [https://www.youtube.com/watch?v=LQiOA7euaYA&list=RDLQiOA7euaYA]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio - A B2B Buyer's Journey Through the 5 F’in’ Fundamentals

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, with a nod toward the Dude of the Big Lebowski, Robert keeps his Russian dark, and Ian asks what Robert makes of the trend for fractional marketing leadership.

Key talking points this week:

 * The term 'fractional' may be more of a sell-side term than a buy-side term.

 * Independent consultants are increasingly preferred over large agencies.

 * AI is disrupting traditional consulting roles, emphasizing the need for individual expertise.

 * Understanding the job to be done is crucial.

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week

 * Ian’s firm - Velocity B [http://velocity-b.com/]

 * This Old Marketing [https://www.thisoldmarketing.com/] - Robert and Joe’s podcast

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].
This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Does The Fractional Abide? 

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott discuss 5 skills marketers need for working with agentic AI, based on an article she wrote for Salesforce.com.

They discuss:

 1. Strategic thinking

 2. Creative direction

 3. AI literacy

 4. Ethical judgment

 5. Orchestration and collaboration

If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback. 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] 

 * Cathy McKnight on LinkedIn [https://www.linkedin.com/in/carolinekaysuccess/]

Mentioned this week:

 * Cathy’s article on Salesforce.com [http://salesforce.com/]: 5 Agentic AI Marketing Skills You Need Right Now [https://www.salesforce.com/blog/agentic-ai-marketing-skills/]

 * Cathy’s firm - Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/] and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Cathy on Content: 5 Skills Marketers Need for Agentic AI 

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a classic cocktail, Ian congratulates Robert on 500 episodes of his podcast “This Old Marketing” that he hosts with his chum Joe Pulizzi. 

They discuss what he’s learned, some of the enduring themes that have continued to resonate since they started the podcast in 2013, and some of the hot trends that may not have stuck. 

Finally, they catch up on Robert’s experience at Content Marketing World.  

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week

 * This Old Marketing [https://www.thisoldmarketing.com/] - Robert and Joe’s podcast

 * Ian’s shiny new website: iantruscott.com [http://iantruscott.com/]

 * Ian’s Tuesday rant All the Gear, No Idea [https://www.iantruscott.com/blog/all-the-gear-no-idea/]

 * Content Marketing World [https://www.contentmarketingworld.com/]

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/]

 * Robert’s websites: robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].


This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar - This Old Marketing Milestone

This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing leadership. 

The tables are turned as Jeff asks Ian for his 5 f’in’ things and they discuss:

 1. Fractional is not Part-time  

 2. The client wants to solve a problem not hire a fractional

 3. Be purposeful fractional 

 4. Be clear about the problem you solve

 5. Flexibility is a feature, not a bug

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Ian’s post - Fractional is Just Part-Time - Right? [https://velocity-b.com/blog/fractional-is-just-part-time-right] 

 * Velocity B [https://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Part-Time Lover [https://www.youtube.com/watch?v=bgmMpT_m-t4&list=RDbgmMpT_m-t4] - Steve Wonder

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: 5 F’in’ Things About Fractional CMOs 

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a classic cocktail, having just published his fifth book and maintained his prolific writing for Content Marketing Institute and his newsletter, Ian asks Robert about his writing habit.  

Some key points from the discussion:

 * Writing is a process of storytelling, not just output

 * Using AI to assist in research and idea generation

 * Consider writing shorter books 

 * Using video content to complement written articles 

 * Attracting subscribers to your newsletter

 * Timeliness and relevance

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week

 * Robert’s Weekly Articles on Content Marketing Institute [https://contentmarketinginstitute.com/author/robert-rose], the Lens Newsletter [https://robertrose.net/the-lens-articles/], his website [https://robertrose.net/], and his firm Seventh Bear [https://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].


This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Robert’s Writing Habit

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them. 

As a reminder, our 5 F’in’ Marketing Fundamentals are:

 1. The Masterplan

 2. The Knowledge

 3. The Story

 4. The Campaign

 5. The Machine

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals [https://rockstarcmo.com/rockstar-cmo-presents-the-long-play/rockstar-cmo-presents-the-5-fin-marketing-fundamentals/]

 * Velocity B [https://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Are 'Friends' Electric? [https://www.youtube.com/watch?v=1snv-0jCiWY&list=RD1snv-0jCiWY] - Tubeway Army / Gary Numan

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a classic cocktail, Ian and Robert discuss Reddit, how it is informing search results, generative AI, and how we should engage with it to support our B2B content marketing.

Some key points from the discussion:

 * The culture of Reddit

 * Building credibility on Reddit takes time and effort

 * Using Reddit for audience research.

 * Niche markets and topics are well served by Reddit 

 * Engaging on Reddit as a different channel from other social platforms

 * Experimentation is key, like any social media

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week

 * Why Reddit Marketing Should Be Your Next Big Business Move [https://www.forbes.com/sites/chelseatobin/2025/09/09/heres-why-reddit-marketing-could-be-your-next-big-business-move/]

 * Robert’s Lens Newsletter [https://robertrose.net/the-lens-articles/]

 * Robert’s new relaunched website: Robertrose.net [https://robertrose.net/]

 * Robert’s firm - Seventh Bear [https://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].
This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Is it Time You Reddit?

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.