Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

However, this week, we have a slightly different episode as Robert couldn’t make our regular virtual bar recording, so to get our Robert Rose fix, we share something he recorded for the Content Marketing Institute and his Rose-Colored Glasses blog, titled “Old Content, New Risk: What’s AI Learning About Your Brand?”

We hope you enjoy this last-minute change. Robert will be back in the bar next week, and if you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Full post: Old Content, New Risk: What's AI Learning About Your Brand? [https://contentmarketinginstitute.com/content-operations/old-content-new-risk-ai]

 * Rose Colored Glasses - Robert Rose on the Content Marketing Institute [https://contentmarketinginstitute.com/author/robert-rose]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

 * Robert’s firm: Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]




Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: What are you teaching AI?

This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports. 

Yes, SIX, completely ignoring the editorial policy of 5 f’in’ things. 

The six highlights they discuss:

 1. Marketing budgets are in decline (or are they?)

 2. Comparing apples with apples

 3. Expectations management

 4. Martech is down, paid media up

 5. Data & analytics is marketing’s biggest challenge

 6. The mandatory mention of AI

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Gartner: Marketing Budgets: How Much Should Your Team Spend in 2024 | Gartner [https://www.gartner.com/en/marketing/topics/marketing-budget] 

 * The CMO Survey: Spring 2025 - The CMO Survey [https://cmosurvey.org/results/] with Deloitte, Duke Fuqua School of Business, AMA

 * Insight Partners: Insight's SaaS Marketing Spend Benchmarks [https://www.insightpartners.com/ideas/insights-saas-marketing-spend-benchmarks/] 

 * Norwest: B2B Sales & Marketing Benchmark Report [https://www.nvp.com/blog/2024-norwest-b2b-sales-marketing-benchmark-report/?utm_source=chatgpt.com]

 * LinkedIn - 2024 - The B2B Marketing Organization of Tomorrow [https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-state-of-b2b-marketing/insights/2024/pdfs/LinkedIn-B2B-Benchmark-2024-Report.pdf] (page 29 discusses budget) 

 * Forrester blog post referring to their 2025 budget planning guide. European Leaders: Align Budget Planning To Accelerate Performance In 2025 [https://www.forrester.com/blogs/2025-europe-budget-planning-guide/]

 * Jeff’s firm - Cleantech Insiders [https://cleantechinsiders.com/]

 * Ian’s new firm - Velocity B [https://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Cyndi Lauper - Money Changes Everything [https://www.youtube.com/watch?v=8ffc0TCGIG4&list=RD8ffc0TCGIG4] (1983)

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].





Learn more about your ad choices. Visit

The Rockstar CMO Studio: Budget Research Hits 

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, the chaps discuss the complexities of marketing budgets, the importance of setting pragmatic marketing strategies, and the concept of lean marketing teams. 

They explore various budgeting methods, the challenges of aligning marketing goals with financial realities, and the need for marketing to be viewed as a strategic investment rather than a cost center, the perceptions of marketing within organizations, and the implications of these views on budget allocation and strategic decision-making.

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Ian’s new advisory firm - Velocity B [http://velocity-b.com/]

 * Robert’s podcast - This Old Marketing [https://www.thisoldmarketing.com/]

 * Robert’s newsletter - Lens [https://seventhbearlens.substack.com/about] on Substack

 * Robert’s firm: Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: The Marketing Bar Tab

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and Ian and Cathy dive into content operations and orchestration.

Is it more inside baseball wordy word bullshit, a technology platform or something that organizations really care about?

Some talking points from their conversation:

 * Understanding content operations and orchestration

 * The role of technology in content operations

 * Content strategy and audience engagement

 * Overcoming resistance to change in content operations

 * Generative AI and its impact on content operations and orchestration

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Cathy McKnight on LinkedIn [https://www.linkedin.com/in/carolinekaysuccess/]

Mentioned this week:

 * Seventh Bear [https://seventhbear.com/]

 * Velocity B [https://velocity-b.com/]

 * CMS Connect 25 - Boye & Company [https://www.boye-co.com/conferences/cmsconnect25]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: Cathy’s Orchestrated Content

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, on Ian’s mind is whether we should be educating LLMs with our content, and Robert suggests that there might be lessons to be learned from Google’s rise two decades ago.

They discuss:

 * How our content gets served, aggregated, and we don’t pick the experience

 * What is the purpose and value of educating LLMs with our content? 

 * Will users click through? Is it an impression? 

 * Will the content consumer behavior change?

 * Is there a first mover advantage?

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Ian’s new advisory firm - Velocity B [http://velocity-b.com/]

 * Robert’s podcast - This Old Marketing [https://www.thisoldmarketing.com/]

 * Robert’s newsletter - Lens [https://seventhbearlens.substack.com/about] on Substack

 * Robert’s firm: Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose and Rockstar: Educating the LLMs

This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients  at Forrester.

They discuss Jeff’s 5 tips:

 * Why is benchmarking important?

 * Don’t confuse a peer set with your competitive landscape

 * Comparing apples with apples - STARS model

 * Understand what the benchmark considers to be marketing budget

 * Determine the timeframe to align with benchmarks and goals

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * The CMO Survey [https://cmosurvey.org/results/]

 * Jeff’s firm - Cleantech Insiders [https://cleantechinsiders.com/]

 * Ian’s new firm - Velocity B [https://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Cee Lo Green - Forget You [https://www.youtube.com/watch?v=bKxodgpyGec](2010)


You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Rockstar CMO Studio: Budget Benchmarking

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, on Ian’s mind is is the importance of individual credibility vs brands in content marketing and what this means for B2B. Should we worry about creating thought leaders, and they leave? 

They discuss:

 * AI is influencing how we perceive content authenticity.

 * The 'from line' in emails is more important than the subject line.

 * B2B brands need to invest in promoting their employees as thought leaders.

 * Social media is shifting from brand-centric to individual-centric content.

 * Trust is being built more around individuals than brands.

 * Navigating employee influence requires trust and motivation.

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Ian’s new advisory firm - Velocity B [http://velocity-b.com/]

 * Ann Handley’s LinkedIn Post Someone asked me: "What's the point of a writer in the age of AI content?" [https://www.linkedin.com/posts/annhandley_someone-asked-me-whats-the-point-of-a-activity-7099774626423033856-Lc_a]

 * Robert’s podcast - This Old Marketing [https://www.thisoldmarketing.com/]

 * Robert’s newsletter - Lens [https://seventhbearlens.substack.com/about] on Substack

 * Robert’s firm: Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/] and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: The From Line

This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and marketing operations expertise as an independent consultant with Percassity Associates.

Recently, Simon has attended the 6Sense Inspire event in London and in keeping with the editorial policy of the show, Simon shares 5 F’in’ key takeaways from the event, and it’s not all about intent data, as the chaps discuss:

 * Adoption of buying groups and ditching the MQL

 * Gating content

 * Throwing AI at everything

 * Revenue as a marketing metric

 * Brand and demand generation

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

 * Simon Daniels on LinkedIn [https://www.linkedin.com/in/simondaniels/] 

Mentioned this week:

 * Simon's LinkedIn post that got this party started [https://www.linkedin.com/posts/simondaniels_6sinspireuk-buyinggroups-mql-activity-7336287709361057792-daXm]

 * What's Broken in GTM and How To Fix It Podcast [https://www.linkedin.com/company/whats-broken-in-gtm-and-how-to-fix-it/]

 * 6sense Inspire UK 2025 [https://6sense.com/inspire/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Brown Eyed Girls Sixth Sense Video on LinkedIn [https://www.youtube.com/watch?v=tdH1GwyZJuY]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Rockstar CMO Studio: What say you Simon?

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, Mary Meeker, who some describe as the queen of the internet, has published a 340-page report called Trends – Artificial Intelligence, [https://www.bondcap.com/reports/tai] that Robert has some thoughts on, so that’s this week’s topic, discussed over a cocktail blended especially for Father's Day tomorrow. 

They discuss:

 * The challenge of reporting on AI, as while the report is excellent, some points feel dated due to the fast pace of AI development. 

 * AI should be viewed as a tool rather than a replacement for human workers.

 * People describe themselves as  AI-enhanced, but no one ever said they are “spreadsheet-enhanced”.

 * There's skepticism about AI's capabilities compared to human intelligence and the need for diverse human input. 

 * AI is “free puppies”, not “free beer”; it’s not saving as much human work as has been predicted.

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Trends – Artificial Intelligence (AI) [https://www.bondcap.com/reports/tai] - Mary Meeker / Bond 

 * Robert’s newsletter - Lens [https://seventhbearlens.substack.com/about] on Substack

 * Robert’s firm: Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: AI is Fiiiiiine

This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, discuss event planning.

Inspired by a recently published report from Forester that shared that, for the second consecutive year, budgets are flat or down for two-thirds of event teams.

In this episode, they discuss:

 * Make each event part of an existing campaign

 * Defining the event goals

 * Determine who can deliver your audience

 * Considering the audience spread across events

 * Planning and execution cross functional collaboration

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Events Are Under Pressure — Six Findings From Forrester’s Q1 2025 State Of B2B Events Survey [https://www.forrester.com/blogs/events-are-under-pressure-6-findings-from-forresters-q1-2025-state-of-b2b-events-survey/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * P!nk - Get The Party Started (Official Video) [https://www.youtube.com/watch?v=mW1dbiD_zDk]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



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The Rockstar CMO Studio: 5 F'in' Event Tips

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.