This week, our host Ian Truscott welcomes back former Forerster Research Director Jeff Clark after his holiday. Jeff turns the tables on Ian and quizzes him on the 5 F’in’ fails for the Story, one of our 5 F’in’ Marketing Fundamentals.  

They discuss:

 * Sales stops trusting marketing when the story is fractured.

 * A distinctive story helps avoid the B2B beige trap.

 * Buyers make decisions based on emotional connections, not just features.

 * Competing solely on price leads to a race to the bottom.

 * Content should be treated as a strategic asset, not just a tactic, and needs a proper launch plan to be effective.

In the Rose & Rockstar, our virtual bar, Ian asks Robert Rose, Chief Trouble Maker at Seventh Bear, what he would do today if he were starting from scratch with a content program or a content creator today, in the current environment with social media algorithms and search experiences that seem to discourage organic growth versus paid. 

If you have any comments or thoughts on this topic, we would love to hear them. We welcome your feedback. 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] 

 * Jeff Clark on LinkedIn  [https://www.linkedin.com/in/jjclark08/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week:

 * The 5 F’in’ Marketing Fundamentals [https://rockstarcmo.com/rockstar-cmo-presents-the-long-play/rockstar-cmo-presents-the-5-fin-marketing-fundamentals/]

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/] and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license


You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Story Fails and Finding Your Busker Box Episode

This week, our host Ian Truscott welcomes back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, before he slips off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose. 

In the studio, Dennis shares his experience of growing a content marketing community from a few like-minded bloggers at a local restaurant to an international virtual community with thousands of members and speakers that represent the great and the good of content marketing. 

In the Rose & Rockstar, our virtual bar, Ian and Robert discuss some recent work he’s published on the Content Marketing Institute blog that looks at how we build authority ladders for our AI agents, the work that this takes and some of the risks if we don’t.

If you have any comments or thoughts on this topic, we would love to hear them. We welcome your feedback. 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] 

 * Dennis Shiao on LinkedIn [https://www.linkedin.com/in/dennisshiao/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week:

 * Bay Area Content Marketing Meetup [https://www.meetup.com/bay-area-content-marketing/]

 * From Dennis: Attention Retention [https://attention-retention.com/] and the Content Corner Newsletter [https://us16.campaign-archive.com/home/?u=016564b34de5c9577c2ab2f47&id=363cda5b86]

 * Robert’s article - Agentic AI in Marketing Part 3: How To Build an Authority Ladder [https://contentmarketinginstitute.com/ai-in-marketing/build-authority-ladder]

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/] and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license


You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Community and Agent Authority  Episode

This week, we go back to the old weekly format, with Ian Truscott hosting a guest in the studio before we slip off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose. 

In the studio this week, Cathy McKnight makes her monthly visit to chat about all things content, asking the question: Do CMOs still care about a CMS when defining their tech stack? 

They also dive into the challenge of disruptive requests within a marketing team, discussing her article Last Week's Crisis Shouldn't Affect This Week’s Work [https://www.seventhbear.com/bear-essentials-last-weeks-crisis-shouldnt-affect-this-weeks-work/].

Ian then joins Robert in the Rose & Rockstar, our virtual bar, to explore an analogy Robert has made about the railways in his recent article for Content Marketing Institute [https://contentmarketinginstitute.com/ai-in-marketing/agentic-ai-marketing] on deploying AI.  

If you have any comments or thoughts on any of these topics, please get in touch with the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] 

 * Cathy McKnight on LinkedIn [https://www.linkedin.com/in/cathymcknight/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week:

 * Cathy’s article - Bear Essentials: Last Week's Crisis Shouldn't Affect This Week’s Work [https://www.seventhbear.com/bear-essentials-last-weeks-crisis-shouldnt-affect-this-weeks-work/]

 * Robert’s article - Agentic AI in Marketing for 2026 [https://contentmarketinginstitute.com/ai-in-marketing/agentic-ai-marketing]

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/] and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license


You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The CMS Relevance and Railways Episode

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. 

This week, we dive back into the obsession marketing commentators seem to have with declaring things as dead. Recently, it seems PR has been getting the “it’s dead” treatment from the cool kids high on social media Kool-Aid, but in an age when networks, human-to-human marketing, and influence are so important, the chaps discuss why PR should be very much alive.

They discuss:

 * Modern PR requires building relationships with influencers, not just journalists.

 * The skills needed for PR have evolved with the rise of social media.

 * Integrating PR into overall marketing is crucial for success.

If this resonates with you or if you have a suggestion for a topic in the bar, please get in touch with us - hello@rockstarcmo.com

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week

 * This Old Marketing Podcast - The Death of Dead Marketing [https://www.thisoldmarketing.com/the-death-of-dead-marketing-515/]

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]




Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Stop the Press! PR is Not Dead.

This week, Jeff Clark, our resident B2B marketing strategist and our host Ian Truscott are inspired by an article by Dave Kellogg, which describes a pipeline crisis for B2B, and they pick 5 of the best suggestions of what Kellogg would do from the 13 he lists in that article. 

The five they discuss:

 * Think holistically

 * Account-Based Marketing (ABM)

 * Get good at AEO (Answer Engine Optimization)

 * Leverage the CEO 

 * Build first-party audiences

As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please contact us using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * How To Navigate the Pipeline Crisis - Kellblog [https://kellblog.com/2025/11/08/how-to-navigate-the-pipeline-crisis/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Panic in Detroit (2013 Remaster) - David Bowie [https://www.youtube.com/watch?v=CM3fCUmSheY&list=RDCM3fCUmSheY]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: 5 F’in’ Things for Coping with the Pipeline Crisis 

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. 

This week, there is a story that has been doing the rounds on LinkedIn for the last three weeks, that keeps appearing in Ian’s feed from the Wall Street Journal called Companies Are Desperately Seeking ‘Storytellers’ [https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e] that has got a lot of commentary, pointing out its flaws. 

As an expert and author of three books on Content Marketing, Ian asks Robert: if he had written the story, what would he have written? 

The answer? As you’ll hear, if he’d have covered the following:

 * Storytelling is a crucial skill, but many companies misunderstand what it means

 * Effective storytelling requires a blend of strategy and mechanics

 * Tension and resolution are key elements of a good story, which marketing content lacks

 * Businesses need to recognize existing storytelling skills within their teams.

If this resonates with you or if you have a suggestion for a topic in the bar, please get in touch with us - hello@rockstarcmo.com

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week:

 * Companies Are Desperately Seeking ‘Storytellers’ - WSJ [https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e]

 * Yes, You Better be a F**king Storyteller - Rockstar CMO [https://rockstarcmo.com/robert-rose-on-storytellers/]

 * Ann Handley's take on LinkedIn [https://www.linkedin.com/posts/annhandley_maybe-you-saw-this-wsj-piece-about-companies-activity-7406386135146471424-koiM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAAMh8ABjUtZwui3C36N5RUbT5a5RI99gOo]

 * Lyla Rae Hightower [https://lylaraeofficial.com/]

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].


This podcast is

The Rose & Rockstar: Desperately Seeking Storytellers

This week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken.

The fails that Jeff identifies:

 * Poor Reputation with internal customers

 * Campaigns miss their mark

 * Poor sales productivity

 * Customer lose trust

 * Marketing loses business credibility

As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals [https://rockstarcmo.com/rockstar-cmo-presents-the-long-play/rockstar-cmo-presents-the-5-fin-marketing-fundamentals/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Prefab Sprout - When Love Breaks Down [https://www.youtube.com/watch?v=QeZkLV3ZjeI&list=RDQeZkLV3ZjeI]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: 5 F’in’ Fails When Your Machine is Broken

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. 

This week, as they lift their glasses to the new year, Ian and Robert dig into one of Robert’s favorite predictions for 2026, and they discuss:

 * AI strategy will be integrated into everyday business and the term 'AI strategy' will be quickly outdated.

 * AI tool use will increasingly be driven by personal productivity, rather than by a corporate mandate.

 * The business need for human skills augmented by AI.

 * Using AI to make work better rather than faster.

Plus, a prediction about crypto, as both Ian and Robert show that they are not crypto experts. 

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week

 * This Old Marketing’s - 2026 Content & Marketing Predictions [https://www.thisoldmarketing.com/2026-content-marketing-predictions-plus-a-2025-review-512/]

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]




Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: AI Strategy is *so* 2025

In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, our host, Ian Truscott, Managing Partner at Velocity B, shares 5 f’in’ things that stood out from this year on the podcast.

Deciding to narrow down the over 100 conversations to one topic, Ian picked AI, and the five things featured in this podcast are:

#1 - Don’t lose what you learn on the creative or learning journey by pressing the AI easy button

#2 - The jury is out on whether AI saves time for creatives

#3 - The AI froth will dissolve, and we’ll be back to the fundamentals

#4 - AI will disrupt search, organic reach, and engagement

#5 - The impact of AI on the buyer's journey

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

Mentioned this week:

 * Velocity B [https://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].
This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Solo: 5 F'in' AI Things from 2025

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. 

However, this week, as we ease into the holidays, Ian and Robert are doing something different, not talking directly about marketing but a fascinating AI collaboration project Robert has been working on, as he has unveiled the next country music star - Lyla Rae Hightower [https://lylahightower.com/].

We learn about the process Robert has gone through over the last six months, using his own music to create a new country-music singer character who has released an EP, using various AI tools to create not just the music, but the images and videos, and how he has launched Lyla Ray on Spotify, Apple Music, YouTube, and all the channels. 

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week

 * Lyla Rae Hightower [https://lylahightower.com/] - website and music

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]




Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Meet Lyla Rae Hightower

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.