This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients  at Forrester.

They discuss Jeff’s 5 tips:

 * Why is benchmarking important?

 * Don’t confuse a peer set with your competitive landscape

 * Comparing apples with apples - STARS model

 * Understand what the benchmark considers to be marketing budget

 * Determine the timeframe to align with benchmarks and goals

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * The CMO Survey [https://cmosurvey.org/results/]

 * Jeff’s firm - Cleantech Insiders [https://cleantechinsiders.com/]

 * Ian’s new firm - Velocity B [https://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Cee Lo Green - Forget You [https://www.youtube.com/watch?v=bKxodgpyGec](2010)


You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Rockstar CMO Studio: Budget Benchmarking

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, on Ian’s mind is is the importance of individual credibility vs brands in content marketing and what this means for B2B. Should we worry about creating thought leaders, and they leave? 

They discuss:

 * AI is influencing how we perceive content authenticity.

 * The 'from line' in emails is more important than the subject line.

 * B2B brands need to invest in promoting their employees as thought leaders.

 * Social media is shifting from brand-centric to individual-centric content.

 * Trust is being built more around individuals than brands.

 * Navigating employee influence requires trust and motivation.

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Ian’s new advisory firm - Velocity B [http://velocity-b.com/]

 * Ann Handley’s LinkedIn Post Someone asked me: "What's the point of a writer in the age of AI content?" [https://www.linkedin.com/posts/annhandley_someone-asked-me-whats-the-point-of-a-activity-7099774626423033856-Lc_a]

 * Robert’s podcast - This Old Marketing [https://www.thisoldmarketing.com/]

 * Robert’s newsletter - Lens [https://seventhbearlens.substack.com/about] on Substack

 * Robert’s firm: Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/] and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: The From Line

This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and marketing operations expertise as an independent consultant with Percassity Associates.

Recently, Simon has attended the 6Sense Inspire event in London and in keeping with the editorial policy of the show, Simon shares 5 F’in’ key takeaways from the event, and it’s not all about intent data, as the chaps discuss:

 * Adoption of buying groups and ditching the MQL

 * Gating content

 * Throwing AI at everything

 * Revenue as a marketing metric

 * Brand and demand generation

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

 * Simon Daniels on LinkedIn [https://www.linkedin.com/in/simondaniels/] 

Mentioned this week:

 * Simon's LinkedIn post that got this party started [https://www.linkedin.com/posts/simondaniels_6sinspireuk-buyinggroups-mql-activity-7336287709361057792-daXm]

 * What's Broken in GTM and How To Fix It Podcast [https://www.linkedin.com/company/whats-broken-in-gtm-and-how-to-fix-it/]

 * 6sense Inspire UK 2025 [https://6sense.com/inspire/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Brown Eyed Girls Sixth Sense Video on LinkedIn [https://www.youtube.com/watch?v=tdH1GwyZJuY]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Rockstar CMO Studio: What say you Simon?

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, Mary Meeker, who some describe as the queen of the internet, has published a 340-page report called Trends – Artificial Intelligence, [https://www.bondcap.com/reports/tai] that Robert has some thoughts on, so that’s this week’s topic, discussed over a cocktail blended especially for Father's Day tomorrow. 

They discuss:

 * The challenge of reporting on AI, as while the report is excellent, some points feel dated due to the fast pace of AI development. 

 * AI should be viewed as a tool rather than a replacement for human workers.

 * People describe themselves as  AI-enhanced, but no one ever said they are “spreadsheet-enhanced”.

 * There's skepticism about AI's capabilities compared to human intelligence and the need for diverse human input. 

 * AI is “free puppies”, not “free beer”; it’s not saving as much human work as has been predicted.

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Trends – Artificial Intelligence (AI) [https://www.bondcap.com/reports/tai] - Mary Meeker / Bond 

 * Robert’s newsletter - Lens [https://seventhbearlens.substack.com/about] on Substack

 * Robert’s firm: Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: AI is Fiiiiiine

This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, discuss event planning.

Inspired by a recently published report from Forester that shared that, for the second consecutive year, budgets are flat or down for two-thirds of event teams.

In this episode, they discuss:

 * Make each event part of an existing campaign

 * Defining the event goals

 * Determine who can deliver your audience

 * Considering the audience spread across events

 * Planning and execution cross functional collaboration

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Events Are Under Pressure — Six Findings From Forrester’s Q1 2025 State Of B2B Events Survey [https://www.forrester.com/blogs/events-are-under-pressure-6-findings-from-forresters-q1-2025-state-of-b2b-events-survey/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * P!nk - Get The Party Started (Official Video) [https://www.youtube.com/watch?v=mW1dbiD_zDk]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: 5 F'in' Event Tips

As it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo.

For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs [https://www.marketingprofs.com/event/52935/content-marketing-friday-forum]- “The ART of Content Marketing” - where he shares the role content marketing plays in creating Awareness, Revenue, and Trust. 

The main points Ian makes this week:

 * Marketing should focus on creating ART, not just content.

 * Content marketing targets the 'dark funnel' of potential buyers.

 * Building brand trust is crucial for long-term marketing success.

 * Content should be useful and address the needs of the audience.

 * Content should be launched and marketed like a product.

 * Regular audits of content strategy are necessary for effectiveness.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

Mentioned this week:

 * Content Marketing Friday Forum Webinar - The ART of Content Marketing [https://www.marketingprofs.com/event/52935/content-marketing-friday-forum]

 * A Deep Dive Into The Dark Funnel | 6sense [https://6sense.com/blog/what-goes-on-in-the-dark-funnel-what-b2b-buyers-told-us-about-how-they-make-decisions-before-contacting-vendors/]

 * B2B go-to-market benchmarks | Dreamdata [https://dreamdata.io/8-b2b-go-to-market-benchmarks]

 * Tuesday 2¢: Everybody is FOFU Fighting – Ian Truscott [https://iantruscott.com/tuesday-2c-everybody-is-fofu-fighting/]

 * The Greatest Sales Deck I’ve Ever Seen | by Andy Raskin | Mission.org | Medium [https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Solo: Creating ART with Content Marketing

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.  

Some talking points from this week:

 * Salesforce's acquisition of Informatica aims to enhance Salesforce's data management and AI capabilities, but the company has a mixed track record. 

 * The need to understand the different motivations for an acquisition and what has driven the transactions.  

 * Some examples of good Martech acquisitions, and what makes a good acquisition for both the team, financially, and the clients.  

 * Some things to look out for if you are on either side of the acquisition, working for the acquirer or the company being acquired

 * Customers must be aware of and delve into the details of the plans, and engage with other people in the ecosystem.  

 * The importance of a great story that ties together the acquisition, positioning it internally and in the market.

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Cathy McKnight on LinkedIn [https://www.linkedin.com/in/carolinekaysuccess/]

Mentioned this week:

 * Seventh Bear [https://seventhbear.com/]

 * Salesforce acquires Informatica for $8 billion | TechCrunch [https://techcrunch.com/2025/05/27/salesforce-acquires-informatica-for-8-billion/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

 The Rockstar CMO Studio: Cathy on Acquisitions

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a fancy cocktail with a fancy name, Ian and Robert discuss the importance of being distinct yet remaining relevant, the challenges of standing out in a crowded market, and the concept of 'uncommon value' as a competitive advantage.

 * The critical concept of being distinct.

 * Avoiding confusion about your place in the category.

 * The impact of AI and the importance of brand recall.

 * Creating “uncommon value” to differentiate.

 * How this idea impacts your storytelling. 

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Robert’s article - Old Differentiation Rules Are Broken—Now What? [https://contentmarketinginstitute.com/strategy-planning/rules-differentiation-failing]

 * Robert’s newsletter - Lens [https://seventhbearlens.substack.com/about] on Substack

 * Robert’s firm: Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].
This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Uncommon Value

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing.

In this episode, they discuss:

 * CMOs should shift from being just marketers to market analysts.

 * Understanding internal stakeholders' needs

 * Build credibility by creating relevant internal content 

 * Leveraging external networks enhances the CMO's credibility.

 * How this all helps the CMO to be a strategic partner

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Ian's articles on CMSWire [https://www.cmswire.com/author/ian-truscott/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Pope [https://www.youtube.com/watch?v=HKRRxbA5dWE] - Prince 

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: Being the Voice of the Market

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to the term epistemology as they discuss Robert’s recent post for The Content Marketing Institute - Gen AI Isn't Marketing's Best Intern — It's Something More [https://contentmarketinginstitute.com/ai-in-marketing/using-generative-ai-slow-down]

Topics in the bar today:

 * Generative AI can enhance the creative process rather than just speed it up.

 * The output of AI is less important than the thought process it encourages.

 * AI is trained to agree, so we must prompt it to challenge our ideas.

 * Epistemology helps us understand why we believe what we believe.

 * Critical thinking is essential when using AI in creative processes.

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Robert’s article - Gen AI Isn't Marketing's Best Intern — It's Something More [https://contentmarketinginstitute.com/ai-in-marketing/using-generative-ai-slow-down]

 * Robert’s podcast - This Old Marketing [https://www.thisoldmarketing.com/]

 * Robert’s firm: Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Epissedomology

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.