Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. 

However, this week, as we ease into the holidays, Ian and Robert are doing something different, not talking directly about marketing but a fascinating AI collaboration project Robert has been working on, as he has unveiled the next country music star - Lyla Rae Hightower [https://lylahightower.com/].

We learn about the process Robert has gone through over the last six months, using his own music to create a new country-music singer character who has released an EP, using various AI tools to create not just the music, but the images and videos, and how he has launched Lyla Ray on Spotify, Apple Music, YouTube, and all the channels. 

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week

 * Lyla Rae Hightower [https://lylahightower.com/] - website and music

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]




Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Meet Lyla Rae Hightower

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her regular visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B.

In this episode, Cathy shares her perspective on content operations and management for 2025 and predictions for 2026, and they discuss the importance of human involvement in AI-driven content creation, the challenges of personalization, and the rise of new CMS solutions. 

As they look ahead to 2026, Cathy hopes for a return to fundamentals, emphasizing the need for structured content operations and the importance of effective content intake processes, as the AI froth hopefully dies down.

If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback. 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] 

 * Cathy McKnight on LinkedIn [https://www.linkedin.com/in/cathymcknight/]

Mentioned this week:

 * Bear Essentials: Content Intake Isn’t Bureaucracy, it’s the Cheapest Form of Sanity [https://www.seventhbear.com/bear-essentials-content-intake-isnt-bureaucracy-its-the-cheapest-form-of-sanity/]

 * Cathy’s firm - Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/] and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Cathy on Content: Was it Just AI in 2025?

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. 

Inspired by Robert’s post on LinkedIn talking about how marketing tactics go through a cycle of “died.. frankensteined .. re-monetized .. enshittified .. repeat”, they discuss the future of corporate websites with the changes in our behavior with AI and how Google will evolve the search experience. 

They discuss:

 * How marketers often ruin nice things.

 * Are websites becoming obsolete with the rise of AI visualizations?

 * Trust in advertising is linked to how easily information is understood.

 * The future of search results may prioritize personalized content.

 * Building relationships with audiences is more important than traffic.

 * Subscription models may redefine website purposes.

 * Content producers face challenges in gaining organic traffic.

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week

 * The wine Robert chose this week - Brunello di Montalcino [https://en.wikipedia.org/wiki/Brunello_di_Montalcino]

 * Robert's post on LinkedIn [https://www.linkedin.com/posts/robrose_same-enshittification-different-day-so-ugcPost-7403846753386688513-h8vw] - Same Enshittification, Different Day.

 * AI Can’t Kill Websites That Build Connections (Yet) [https://contentmarketinginstitute.com/strategy-planning/ai-websites-connections] - Robert’s article

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].


This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Are Websites Dead (Again)?

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, celebrate Jeff’s last episode of the year, before he takes off for the holidays, and discuss five things that stood out for them from their conversations on the show in 2025. 

The five things they selected:

#1 - The buyer's AI assistant

#2 - Brand is back

#3 - Unifying marketing and sales as a revenue department

#4 - The rise of fractional

#5 - CMOs need to be the C-suite’s market analyst

As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * This week’s Beat newsletter [https://beat.beehiiv.com/p/sowing-the-seeds-of-love]

 * Back to Brand - Rockstar CMO Blog [https://rockstarcmo.com/back-to-brand/]

 * What's Broken in GTM and How to Fix It podcast [https://www.linkedin.com/company/whats-broken-in-gtm-and-how-to-fix-it/posts/?feedView=all]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Coldplay - Fix You (Official Video) [https://www.youtube.com/watch?v=k4V3Mo61fJM&list=RDk4V3Mo61fJM]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: 2025 Wrapped

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. 

Inspired by an article by Robert - Content Marketing in 2026: Why Your System Matters More Than Your Content [https://www.seventhbear.com/content-marketing-in-2026-why-your-system-matters-more-than-your-content/] - this week, over a modern English cocktail, Ian and Robert look forward to what 2026 will bring for content marketing, which inevitably means chatting about AI.

They discuss:

 * The changing role of AI in content creation

 * Overcoming the challenges of scale 

 * Balancing brand consistency with stifling creativity

 * The creation process as part of the thinking process

 * The word of 2025 “authenticity”

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week

 * Content Marketing in 2026: Why Your System Matters More Than Your Content [https://www.seventhbear.com/content-marketing-in-2026-why-your-system-matters-more-than-your-content/]

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].


This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Content Marketing in 2026

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, dive into a new report from 6Sense and Stein, called “Winning in the Brand to Demand Zone” authored by Marc Keating, Chief Innovation Officer at Stein, and Kerry Cunningham, Research and Thought Leadership, 6sense. That is based on an analysis of research from 1,000 6Sense customers.

It’s an extensive report, running to over 30 pages, and the chaps give it their 5 f’in’ things treatment and pull out 5 points that caught their eye:

 1. The evolution of 95-5 rule to 3 states: split 60% out of market, 34% are actively evaluating, and 6% are ready to buy. 

 2. There’s a semi-permeable membrane between in-market and out-of-market

 3. The new member of the buying group - our buyers' AI assistant

 4. Hidden buyers are a challenge

 5. The Category-Brand Matrix - Understanding where you are in the category

As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * The Brand-to-Demand Zone Playbook (Gated) [https://campaigns.steinb2b.com/b2d-zone-download]

 * Post on LinkedIn by Kerrry Cunnigham discussing the report [https://www.linkedin.com/posts/kerrycunningham_brandabrtoabrdemand-bdx-b2d-activity-7397657550961180676-ymS9]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * DJ Khaled - All I Do Is Win (Official Video) ft. T-Pain, Ludacris, Rick Ross, Snoop Dogg [https://www.youtube.com/watch?v=WRc4lH6_bEU]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: Into the Brand to Demand Zone

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. 

This week, Ian and Robert discuss whether the froth will be blown off AI and we’ll return to the fundamentals in 2026 with AI as a tool, or will the hype continue?

They discuss:

 * If AI's frothiness will continue or if reality will set in during 2026.

 * A prediction that the marketing landscape is shifting back to fundamentals.

 * AI is becoming a personal productivity tool rather than a replacement for jobs.

 * The gradual and complex integration of AI into business processes

 * The continued importance of understanding customer personas 

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week

 * The AI special on This Old Marketing [https://www.thisoldmarketing.com/the-future-of-ai-what-marketers-must-do-now-special-episode-507/]

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/] and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].


This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: A Nog for Less AI Froth in 26

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B.

In this episode, they discuss:

 * Cathy’s industry analyst perspective on Adobe's potential acquisition of Semrush

 * Practice vs. Insanity - Cathy’s latest research that shares four pieces of advice for meeting the experience expectations of today’s customer across channels. 

 * The “Bear Essentials”, a new content series breaking down content marketing challenges. 

If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback. 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] 

 * Cathy McKnight on LinkedIn [https://www.linkedin.com/in/cathymcknight/]

Mentioned this week:

 * Adobe to Acquire Semrush [https://news.adobe.com/news/2025/11/adobe-to-acquire-semrush] (Press Release)

 * Practice vs. Insanity, it’s a matter of perspective [https://www.seventhbear.com/practice-vs-insanity-its-a-matter-of-perspective/]

 * Bear Essentials: You don't have a content problem; you have a decision problem [https://www.seventhbear.com/bear-essentials-you-dont-have-a-content-problem-you-have-a-decision-problem/]

 * Cathy’s firm - Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/] and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Cathy on Content: Adobe, Semrush, and Practice vs Insanity

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. 

This week, over a splendid seasonal cocktail, Ian and Robert discuss the apparent shift in LinkedIn from a community platform we perceive it to be to an attention-grabbing ad platform, with reported changes in the algorithm and the experience of folks with big audiences not getting the impressions they once did. 

They ask if LinkedIn is still a great platform for organic reach or is now pay-to-play, and Robert shares some advice on how content needs to perform rather than depend on individual follower counts.

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]




Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: Still Thanking LinkedIn?

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, kick off predictions season and discuss some new research from MomentumABM [https://momentumabm.com/], who predict a reset of B2B marketing in 2026, based on five forces they’ve identified:

 1. B2B buying dynamics shift

 2. AI moves from pilot to priority

 3. Growth bets consolidate

 4. The demand engine rebalances

 5. Capability gaps emerge

Which they share in a report and a webinar (links below).

As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Marketing Priorities Survey 2025 - MomentumABM [https://momentumabm.com/marketing-priorities-survey-2025]

 * 2026 Marketing Reset: Why the Old Playbook Won’t Win - MomentumABM [https://momentumabm.com/events/2026-marketing-reset-why-the-old-playbook-wont-win]

 * Girl You Know It's True - The Latest Beat Newsletter [https://beat.beehiiv.com/p/girl-you-know-it-s-true]

 * Ian’s firm - Velocity B [https://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Papa's Got A Brand New Bag [https://www.youtube.com/watch?v=M7DNkovC2Tk] - James Brown

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rockstar CMO Studio: A  Prediction of a 2026 B2B Marketing Reset

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.