In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are:
- New Markets
- Reaction to market changes
- Direct and channel sales
- M&A
- New Category
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers.
Enjoy!
—
The people:
Mentioned in this week’s episode:
- Collecting Jellybeans - book on Amazon
- Robert’s firm: The Content Advisory
- Robert’s podcast – This Old Marketing
- Robert’s Article - Gating Content: Where Do You Stand in the Great Debate?
Rockstar CMO:
- Monday Mojo - our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- Uptown Funk by Mark Ronson/Bruno Mars on Youtube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are:
- New Markets
- Reaction to market changes
- Direct and channel sales
- M&A
- New Category
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers.
Enjoy!
—
The people:
Mentioned in this week’s episode:
- Collecting Jellybeans - book on Amazon
- Robert’s firm: The Content Advisory
- Robert’s podcast – This Old Marketing
- Robert’s Article - Gating Content: Where Do You Stand in the Great Debate?
Rockstar CMO:
- Monday Mojo - our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- Uptown Funk by Mark Ronson/Bruno Mars on Youtube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices