In the Marketing Studio this week, Jeff Clark [https://www.linkedin.com/in/jjclark08/]and Ian Truscott [https://iantruscott.com/] explore five sales strategy changes that can impact your marketing plans. The five they discuss are:



 1. New Markets
 2. Reaction to market changes
 3. Direct and channel sales
 4. M&A
 5. New Category 



Ian then joins Robert Rose [https://www.linkedin.com/in/robrose/], the Chief Troublemaker at The Content Advisory [https://contentadvisory.net/], in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers. 



Enjoy!



—

The people:

 * Ian Truscott on LinkedIn  [https://www.linkedin.com/in/iantruscott/]
 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]
 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Threads [https://www.threads.net/@robertrose]



Mentioned in this week’s episode:

 * Collecting Jellybeans - book on Amazon [https://www.amazon.com/Collecting-Jellybeans-Flavors-Timeless-Organization-ebook/dp/B0DGJPKG7M]
 * Robert’s firm: The Content Advisory [https://contentadvisory.net/]
 * Robert’s podcast – This Old Marketing [https://www.thisoldmarketing.com/does-the-googlegate-leak-even-matter-430/]
 * Robert’s Article - Gating Content: Where Do You Stand in the Great Debate? [https://contentmarketinginstitute.com/articles/gated-content-audience-journey/]



Rockstar CMO:

 * Monday Mojo [https://www.linkedin.com/newsletters/rockstar-cmo-monday-mojo-7134149775066566656/] - our monthly LinkedIn Newsletter
 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Sunday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].



Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]
 * Uptown Funk by Mark Ronson/Bruno Mars on Youtube [https://www.youtube.com/watch?v=ejKUJu9xct4]



Listen on Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH], or wherever you get your podcasts.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The 5 Sales Strategies that Disrupt Marketing and Storytellers over a Cocktail Episode

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.