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The 5 D’s of Personas and Valuable Friction Episode image

The 5 D’s of Personas and Valuable Friction Episode

S1 E248 · Rockstar CMO FM
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Cathy McKnight, The Chief Solver of Problems at The Content Advisory, makes her monthly visit to the podcast and shares with Ian their 5 D’s for personal development that their firm has developed, kicking off with a quick update on why we need personas.


They discuss the 5 D’s: define, Discover, Design, Decide, and Draft, which provides a framework for persona development. They also stray into the buyer's journey, their needs, how not to define them, and the value of being different. 


Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in our virtual bar for a cocktail and a marketing thought. This week’s thought continues the theme of buyer insight, as they discuss valuable friction during the buyer's journey. 



Enjoy!



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