The word entrepreneur has become one of the most overused titles in business.

Owning a business doesn't automatically make someone entrepreneurial.

Having ideas doesn't automatically create a company.

And success rarely happens as fast as social media would have us believe.

In this week's Christy's Corner episode, I explore:

• What entrepreneurship actually means
• Why resilience matters more than motivation
• The difference between operating a business and building an enterprise
• The advisors every entrepreneur should have in their corner
• How to create a business that supports the life you actually want

If you're building something meaningful—or considering taking that leap—I think you'll appreciate this conversation.

I'd love to hear your perspective after you watch.

#Entrepreneurship #Leadership #BusinessStrategy #SmallBusiness #BusinessGrowth #LeadershipDevelopment





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The Truth About Entrepreneurship

"If you can raise your hand and say, I need a little help here — guess what? That expedites the process of getting better so much more." — Ralph Brewer



---



ABOUT THIS EPISODE



Ralph Brewer is the founder of Help for Men, creator of Dad Starting Over, and author of five books including The Dead Bedroom Fix — a top-rated Amazon guide for men facing sexless marriages and disconnection. His latest, Rebuild: The Complete Guide to Starting Over as a Man, distills a decade-plus of member meetings, live chats, and thousands of conversations into a blueprint for men navigating divorce, job loss, infidelity, or any identity-shaking moment. Ralph's story starts at rock bottom: discovering his ex-wife's affair, a divorce sixty days later, and suddenly learning how to be a single parent, manage finances, run a home, and date again — all at once. A suggestion from one reader led him to write his first book, and a $25 Facebook ad that sold $700 worth of PDFs overnight proved the demand was real. Mike and Ralph talk about why long-term monogamy works against sexiness, the anxious-avoidant trap most couples fall into, why the "nice guy" who avoids conflict at all costs ends up in the most trouble, and how a rock-bottom moment can actually be the gift of starting over.



---



KEY TAKEAWAYS



1. Rock bottom became a launchpad. Ralph's writing career started when his marriage collapsed. With three kids to raise solo, he returned to a childhood love — creative writing — and started blogging about relationships. The topic of sex and marriage was the only one that consistently drew readers.



2. One suggestion sparked a career. A single reader told Ralph he should write a book. That was enough. He taught himself Amazon KDP, learned Scrivener, and spent a year organizing The Dead Bedroom Fix. Three editions and a few hundred thousand copies later, it remains his top seller.



3. Long-term monogamy works against desire. Ralph frames it as a timeline: the honeymoon stage is hypersexual and hyper-connected, then biology shifts focus — women toward children, men toward novelty. Outside influences (porn, cultural messaging that husbands are disposable) compound the drift.



4. Insecurity is the real bedroom killer. The book could have been titled How to Be a More Secure Man. Most of Ralph's audience are anxiously attached men paired with avoidant partners. The standard advice — "communicate more, be vulnerable" — backfires for a man who's already suffocatingly needy.



5. The "nice guy" trap. Codependency disguised as kindness — "yes, dear, whatever you say, dear, as long as you don't leave me" — erodes attraction. Ralph recommends Dr. Robert Glover's No More Mr. Nice Guy as the definitive guide to breaking that pattern.



6. Low anxiety beats smooth lines. The "jerk at the bar" who gets attention isn't winning because he's rude — he's winning because he's low in social anxiety and neuroticism. He gets rejected 27 times and doesn't care. That resilience is what's actually attractive.



7. Self-improvement can trigger your partner's insecurity. When one partner gets in shape or finds new purpose, the other often sabotages — baking forbidden desserts, starting drama. The answer isn't to shrink back; it's to keep going and invite your partner along.



8. Rebuild is for the "who am I now?" moment. Whether it's divorce, job loss, or the death of a loved one, men often define themselves entirely by a role — husband, VP of engineering — and have no identity without it. Rebuild addresses that void with a step-by-step framework drawn from patterns Ralph observed across thousands of men.



9. You're not a lone wolf — you need a network. The "alpha male lone wolf" who thinks YouTube and supplements are enough gets

The Gift of Starting Over, Ralph Brewer

Bill Widmer is an SEO veteran with over a decade of experience, including building and selling a high-traffic travel blog and writing content for B2B SaaS like Ahrefs, Semrush, Monday, and more.



These days, he's obsessed with using AI to augment SEO so growing SaaS companies can show up in AI results without the giant agency pricetag.



Bill is also the founder of Momentum Lab, where he coaches ADHD solopreneurs out of overwhelm and into actually shipping their work.



Links

https://billwidmer.com/

https://theblogwhisperer.com/

https://www.foundersguildhq.com/



Key Moments

04:08 Selling customized glass frames

09:00 Freelance writing rate progression

11:15 Partner split and Momentum Lab launch

14:36 Embracing AI and automation

If you’re enjoying Entrepreneur’s Enigma [https://entrepreneursenigma.com/], please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.

iTunes: https://gmwd.us/itunes

Podchaser: https://gmwd.us/podchaser

TrueFans: https://gmwd.us/truefans

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma

Support me on TrueFans.fm [http://truefans.fm/] → https://gmwd.us/truefans.

Support The Show & Get Merch: https://shop.entrepreneursenigma.com [https://shop.entrepreneursenigma.com/]

Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:
https://www.skool.com/podcasting

Follow Seth Online:

Instagram: https://instagram.com/s3th.me

LinkedIn: https://www.linkedin.com/in/sethmgoldstein/

Seth On Mastodon: https://indieweb.social/@phillycodehound

The Marketing Junto Newsletter: https://MarketingJunto.com [https://marketingjunto.com/]

Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma





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AI, SEO, and the Future of Solo Entrepreneurship with Bill Widmer

"I write for myself, but I edit for the reader." — Liz Lazarus



---



ABOUT THIS EPISODE



Liz Lazarus is an engineer by education, a GE Healthcare executive by experience, and an author by calling. Her fourth novel, Dawn Before Darkness, is a psychological thriller about a vet tech named Dawn Smith who escapes a toxic relationship only to find herself stalked, harassed, and dragged into a guardianship battle for her aging mother. It's a story ripped from Liz's own life — she spent ten years and thousands of dollars fighting a stranger for legal guardianship of her mom in South Carolina. To build her supervillain, Liz interviewed ten women who survived stalkers and combined their experiences into one relentless antagonist. Mike and Liz talk about writing as therapy, journaling your way into a debut novel, the puzzle of twist endings, self-publishing as self-determination, and why you should sit down with your family and have the uncomfortable estate planning conversation before it's too late.



---



KEY TAKEAWAYS



1. Writing began as therapy, not ambition. Liz's first novel, Free of Malice, started as a journal she kept after a man broke into her house in college at Georgia Tech. She didn't know she had PTSD — she just knew journaling was helping her process what happened. That journal eventually became a legal thriller about self-defense.



2. The four things she needs before writing. Liz won't start a novel until she knows the protagonist, the antagonist, the twist ending, and the opening hook. Once those are locked, she outlines, interviews experts, and writes when she has content — no rigid daily schedule.



3. Every book educates and entertains. All four novels carry social causes — self-defense law, stalking, guardianship abuse — but entertainment comes first. The education is baked into the story, never lectured.



4. A ten-year guardianship nightmare inspired the book. Liz fought a family member, then a professional guardian, for control of her mother's care. The judge recused himself; they moved counties; the costs were staggering. Dawn's story in the novel is actually a softened version of what Liz lived through.



5. Ten stalker survivors built one supervillain. Liz put the word out on Facebook asking women with stalker experiences to talk. Several came forward, and she combined their stories into a single antagonist so devastating that reviewers say they've never hated a character more.



6. Characters are real people — and sometimes they surprise you. Liz describes writing in a groove as watching characters on a screen and taking notes. Twice a character did something she didn't plan — including getting fired — and she kept it because human behavior trumps outlines.



7. Self-publishing is owning your destiny. Liz created her own publishing company, learned ISBNs, layout, Mobi, EPUB, and PR from scratch. She values the control — no risk of being dropped by a publisher, no lost say over covers or release dates.



8. A twist must be earned. Inspired by The Usual Suspects, Liz insists every twist must make the reader say "I should have caught that." No tropes, no lost phones — it has to follow from human behavior and planted clues.



---



GET THE BOOK



Dawn Before Darkness by Liz Lazarus



Amazon: https://www.amazon.com/Dawn-Before-Darkness-Liz-Lazarus/dp/099093747X?tag=rettocasgra-20

Barnes & Noble: https://www.barnesandnoble.com/w/dawn-before-darkness-liz-lazarus/1146561497

Bookshop.org: https://bookshop.org/a/54587/9780990937470

Book Website: http://www.dawnbeforedarkness.com/



Also by Liz Lazarus: Free of Malice, Plea for Justice, Shades of Silence



---

When Art Imitates Life, with Liz Lazarus

"Most Holocaust memoirs start in camps. This one begins in a Chinese restaurant." — Todd Diamond



---



ABOUT THIS EPISODE



Todd Diamond is an advertising copywriter turned memoirist, born in Queens, New York, who delivers narratives that are unapologetically raw and darkly humorous — a reflection of the borough that raised him. His book, Pass the Trauma, Please, is a comedy-drama memoir that tells the story of his 95-year-old father David Diamond, a Holocaust survivor whose long-buried secrets started spilling out over Mongolian beef and double scotches at their regular Chinese restaurant dinners. When his father's one editorial demand was "don't be afraid to slip in a few jokes" and "you're no Elie Wiesel," Todd took that as permission to write a Holocaust memoir that refuses to behave — one that uses humor as a Trojan horse to carry in the horrors. Mike and Todd talk about inherited trauma, Studio 54, Zionist justice in seventh-grade home ec class, the art of reverse circumcision, borrowing money from a Manhattan madam, and why the toughest client Todd ever had was his own father.



---



KEY TAKEAWAYS



1. The Chinese restaurant as confessional booth. Todd's 92-year-old father began dropping long-buried secrets about his Holocaust survival during their regular Chinese dinner outings. That booth became a Jewish confessional — and the origin of the book.



2. Humor isn't a gimmick, it's inherited. Todd's father demanded the book not be "another Holocaust memoir" with long descriptions of ghetto smells. His survival mechanism was humor, and it became a non-negotiable editorial demand. A researcher from the Poland Museum in Warsaw told Todd this was the first time she'd ever interviewed someone who could talk about his most dramatic past and still make her laugh.



3. The Holocaust memoir that refuses to behave. Todd approached the book as a branding and positioning exercise — treating it as a challenger brand in a crowded market of solemn testimony. The goal: reach readers who might otherwise feel Holocaust fatigue while never diminishing the history.



4. Trauma is genetically inherited. Research from Mount Sinai shows trauma can be genetically passed to children of Holocaust survivors, altering biology and behavior. Todd recognized his own dissociation, addictions, hypervigilance, and anxiety in the findings — though he admits growing up in 1970s Queens with friends who "looked like the cast of The Outsiders but now look like the cast of The Sopranos" probably contributed too.



5. A father-son memoir told while the father is alive. The book evolved from just David's story into an intergenerational memoir — father and son, first and second generation — braided together. Todd describes it as "Vito and Michael Corleone, if they were Jewish."



6. A life beyond the camps. David Diamond was arrested by the Gestapo at 12, smuggled medicines for his physician father, was a slave laborer on a German farm, and a teen soldier in Israel's War of Independence. He then came to America, borrowed $50,000 from a Manhattan madam to open a pharmacy next to her brothel, and sold more condoms than any other store in the country.



7. A bar mitzvah 80 years late. At 92, David finally had his bar mitzvah — the rite of passage stolen by the Gestapo. He crushed his haftorah, surrounded by family and friends. For David, it was an act of defiance: "Hey, you Nazi bastards, I'm still here."



8. Bypass agents, find your niche. Todd went straight to Fig Tree Books, a publisher specializing in the American Jewish experience, after agents quoted six-month timelines he couldn't afford with a father in his 90s. His advice to aspiring writers: look for niche publishers who align with your story.



---

Pass the Trauma, Please, with Todd Diamond

We like to think our buying decisions are completely rational and deliberate. The truth is that most consumer behavior is driven by subconscious perception and invisible mindstates that leaders completely miss. When we design brand strategies for the logical mind, we miss the actual human experience. Our next guest spent years inside PepsiCo unlocking how consumers really think. Now he is helping brands blend behavioral science with artificial intelligence to fundamentally change how we communicate. What You’ll Learn in This Episode Why all brand decisions start emotionally before the rational mind attempts to justify the consequence How to elevate traditional consumer research by mapping functional goals to higher aspirational identity The critical difference between efficiency artificial intelligence and effectiveness technology in modern brand strategy Why customer segmentations fail when they evaluate static attitudes instead of dynamic situational mindstates How iconic organizations earn creative liberty by helping their audience achieve their very best day Episode Chapters (00:00) Intro (01:31) The Reality of Thirty-Five Thousand Daily Decisions (03:47) Moving From Squishy Emotional Marketing to Goal Theory (06:42) The Car GPS Analogy for Consumer Behavior (08:41) Defining the Temporary Mindstate Overlay (12:01) The Complexity of Shifting Consumer Roles (15:57) Lessons Learned From the True North Campaign Failure (19:11) Priming and the Five Guys Friday Night Phenomenon (21:36) Balancing Efficiency Versus Effectiveness in Artificial Intelligence (25:16) The Spotify Disco Ball Logo Tension (27:58) Show Wrap Up and Connect Points About Will Leach Will Leach is a behavioral scientist, marketing strategist, and the founder of Mindstate Group. A former PepsiCo executive, he has spent decades helping organizations understand how subconscious perception shapes customer decisions. Will specializes in the intersection of behavioral science, branding, and artificial intelligence, teaching brands how to look past traditional demographics to uncover the hidden motivations of their audience. He is also the author of Marketing to Mindstates, a definitive guide exploring the psychological reasons behind why customers choose what they choose. What Brand Has Made Will Smile Recently? A brand that has made Will smile recently is Spotify. He observed the massive marketplace tension and public opinion surrounding their recent temporary icon shift to a disco ball. Will noted that brands are stored in minds as emotional predictions rather than visual assets, and he smiled because Spotify has earned the creative liberty to experiment after twenty years of helping users reach their music aspirations. Resources & Links

 * Connect with Will on LinkedIn [https://www.linkedin.com/in/will-leach/].
 * Check out the Mindstate Group website [https://www.mindstategroup.com/].

Listen & Support the Show

 * Watch or listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2], Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk], YouTube [https://www.youtube.com/hashtag/onbrandpodcast], Amazon/Audible [https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784&], TuneIn [https://tunein.com/radio/On-Brand-p967623/], and iHeart [https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/].
 * Rate and review on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2] and

The Invisible Engine Behind Every Brand Decision

This week, Ian and Cathy McKnight [https://www.linkedin.com/in/cathymcknight/], Chief Problem Solver at Seventh Bear [https://seventhbear.com/] discuss a recent post from her Bear Essentials series on the Seventh Bear blog - You're Not Scaling Content. You're Scaling Chaos [https://www.seventhbear.com/bear-essentials-youre-not-scaling-content-youre-scaling-chaos/].

 They discuss: 

 * Difference between scale and volume in content creation

 * Impact metrics vs. production metrics

 * Organizational governance and foundational systems

 * The risks of scaling content without measuring impact and ROI

 * Content quality and originality in AI-generated content

 * Content bottlenecks and downstream effects

Ian then joins Robert Rose [https://www.linkedin.com/in/robrose/] in the virtual bar, The Rose & Rockstar, to pick his brains on a marketing topic over a classic cocktail 

This week, Ian and Robert discuss how AI has crept into the Cannes Lions awards criteria, and some thoughts he shared in his Rose Colored Glasses series on the Content Marketing Institute blog - The Cannes Lions Lesson Every Creative AI Initiative Needs [https://contentmarketinginstitute.com/ai-in-marketing/creative-ai-initiative], and celebrate his birthday, an absolute classic of a cocktail. 

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] 

 * Cathy McKnight on LinkedIn [https://www.linkedin.com/in/cathymcknight/]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/]

Mentioned this week:

 * You're Not Scaling Content. You're Scaling Chaos [https://www.seventhbear.com/bear-essentials-youre-not-scaling-content-youre-scaling-chaos/].

 * The Cannes Lions Lesson Every Creative AI Initiative Needs [https://contentmarketinginstitute.com/ai-in-marketing/creative-ai-initiative]

 * Robert’s podcast: This Old Marketing [https://www.thisoldmarketing.com/] 

 * Robert’s newsletter: Lens [https://seventhbearlens.substack.com/], his websites, robertrose.net [http://robertrose.net/] and seventhbear.com [http://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/] and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The AI for Scale, Volume, and Cannes  Episode

Kym Insana is a multimillion-dollar business owner, digital marketing expert, and mother of four boys. As founder of AlwaysOn Digital, she helps major brands—including the United States Air Force, Enfamil, the Texas Rangers, and Johnston & Murphy—drive engagement and sales through high-impact digital campaigns.



With over 20 years in digital marketing and advertising in New York City, Kym left her corporate career to reclaim her time and build a more flexible life for her family. In 2016, she launched AlwaysOn Digital with a mission to create meaningful career opportunities for talented women seeking both income and work-life balance.



Today, the company is a thriving, women-led business—primarily staffed by high-performing mothers and former executives—offering flexible careers without sacrificing growth. Kym regularly speaks nationwide and champions the belief: you can achieve professional success and the family life you want.



Links:

https://getalwayson.com/

https://www.linkedin.com/in/kyminsana

https://www.linkedin.com/company/15159944

https://www.instagram.com/alwaysondigital/

If you’re enjoying Entrepreneur’s Enigma [https://entrepreneursenigma.com/], please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.

iTunes: https://gmwd.us/itunes

Podchaser: https://gmwd.us/podchaser

TrueFans: https://gmwd.us/truefans

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma

Support me on TrueFans.fm [http://truefans.fm/] → https://gmwd.us/truefans.

Support The Show & Get Merch: https://shop.entrepreneursenigma.com [https://shop.entrepreneursenigma.com/]

Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:
https://www.skool.com/podcasting

Follow Seth Online:

Instagram: https://instagram.com/s3th.me

LinkedIn: https://www.linkedin.com/in/sethmgoldstein/

Seth On Mastodon: https://indieweb.social/@phillycodehound

The Marketing Junto Newsletter: https://MarketingJunto.com [https://marketingjunto.com/]

Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Real Cost of Corporate Life (Spoiler: It's Worse Than Managing Four Boys!)

"Even though we're so diverse, we're all the same. We're all longing for the same thing — to belong, have a purpose in life, to understand why we are here on this planet." — Sonia Daccarett



ABOUT THIS EPISODE



Sonia Daccarett is a writer and communications professional born in Colombia to a Christian Palestinian father and a Jewish mother. She holds an undergraduate degree in journalism from the University of Massachusetts Amherst and a master's in international and public affairs from Columbia University. For more than two decades she worked on strategic communications for corporate and nonprofit clients. Her debut memoir, The Roots of the Guava Tree: Growing Up Jewish and Arab in Colombia, explores identity, belonging, and coming of age against the backdrop of 1980s Colombia. Mike and Sonia discuss how a casual memoir-writing class turned into a book, the challenge of writing childhood scenes in the voice of a child, navigating a multicultural identity in a homogenous society, and why she wanted to offer a first-person account of what ordinary Colombians endured during the country's violent 1980s.



---



KEY TAKEAWAYS



1. A book that wasn't meant to be a book. Sonia enrolled in a memoir-writing class during a quieter chapter of her life, fell in love with the genre, and accumulated pages before realizing the recurring themes — identity, diaspora, family — could form a cohesive narrative.



2. Retraining the writing brain. After two decades of press releases and corporate communications, Sonia had to relearn scene, dialogue, and narrative writing — breaking free of the "five W's, tell it all on one page" mindset.



3. Writing in the child's voice was the breakthrough. The manuscript initially felt flat when told entirely from her mid-50s perspective. Switching to first person as a four-, six-, or fifteen-year-old brought the memories alive — though it meant extensive rewriting.



4. Rediscovering parents as complex people. One of the book's biggest gifts was moving beyond the unidimensional way children see adults and understanding her parents and grandparents as people navigating their own immigrant struggles.



5. A utopian experiment in identity. Her parents deliberately raised their children without religious labels or ethnic identifiers — a noble dream that left Sonia feeling identity-less in a society that expected you to know who you were.



6. A hidden diaspora. Most people don't know that a large Christian Arab population emigrated from the Ottoman Empire to Colombia in the 1910s, or that Jewish communities thrived in Latin America. Sonia wanted to broaden mainstream narratives about where Jews and Arabs live.



7. Colombia's 1980s through ordinary eyes. Beyond the Netflix portrayals of Pablo Escobar, the book offers a first-person account of what civil war between government, guerrillas, and cartels felt like for everyday families — the kidnappings, the fear, the impossible choices.



8. The power of a writing partner. After many cycles of throwing the manuscript into a metaphorical drawer, Sonia credits her Polish writing partner and her husband for pushing her to finish — proof that external accountability matters for memoirists.



GET THE BOOK



The Roots of the Guava Tree: Growing Up Jewish and Arab in Colombia by Sonia Daccarett



Buy on Amazon: https://amzn.to/4aYCCx1

Buy on Bookshop.org: https://bookshop.org/a/54587/9781647429409



CONNECT WITH SONIA



Website: soniadaccarett.com

Instagram: @soniadaccarettauthor



CONNECT WITH YOUR HOST



Mike Carlon | Uncorking a St

The Roots of the Guava Tree, with Sonia Daccarett

When Addison Rae headlined Coachella this year and the crowd lost it to “Fame Is a Gun,” the cultural momentum felt instant. But the social infrastructure behind that track was built months in advance, one creator at a time, by Griffin Haddrill and his team at LV8. By moving past the standard 48-hour launch spike and focusing on an always-on creator strategy, they drove over 80 million views and a staggering 9% engagement rate. What You’ll Learn in This Episode How to move past the standard 48-hour launch spike and build true cultural momentum What a deep, hyper-specific audience mapping approach looks like compared to standard demographic targeting How to build and organize a massive global framework of editors for real-time clipping strategies Why organic marketing and performance marketing must live in separate, equal buckets to scale effectively The real data behind human-led vs. AI-driven creative performance and how it impacts consumer retention Episode Chapters (00:00) Intro (04:00) Moving Beyond the 48-Hour Launch Spike (05:29) The Power of Depth in Audience Targeting (07:22) Setting a 9% Engagement Rate Standard (08:31) Capturing Lightning in a Bottle with Speed to Market (09:59) The Underbelly of Social Strategy: Clipping and Global Editors (11:39) Splitting the Buckets: Organic Brand Building vs. Performance Marketing (14:12) The Hidden Impact of AI on Consumer Attention and Retention (18:48) Human-Led Creative vs. AI Performance Data (21:48) The Brand That Made Griffin Smile (22:30) Outro About Griffin Haddrill Griffin Haddrill is the founder of LV8, a Gen Z-founded and led digital-first agency based out of Las Vegas. LV8 specializes in creator-led strategies that drive massive digital culture momentum for music labels and global legacy brands alike. Known for pushing past traditional marketing frameworks, Griffin and his team have orchestrated high-profile lifecycle campaigns for artists like Addison Rae and major entertainment partnerships with Columbia Records. What Brand Has Made Griffin Smile Recently? e.l.f. Cosmetics recently put a massive smile on Griffin’s face with their unexpected Liquid Death collaboration. He loved how two highly unique, disruptive brands came together to create something incredibly fun, cool, and beautifully chaotic for their shared communities. Resources & Links

 * Connect with Griffin on LinkedIn [https://www.linkedin.com/in/griffin-haddrill-a2a3a6101/].
 * Check out the LV8 website [https://lv8.co/].

Listen & Support the Show

 * Watch or listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2], Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk], YouTube [https://www.youtube.com/hashtag/onbrandpodcast], Amazon/Audible [https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784&], TuneIn [https://tunein.com/radio/On-Brand-p967623/], and iHeart [https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/].
 * Rate and review on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2] and Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk] to help others find the show.
 * Share this episode — email a friend or colleague [?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast] this episode.
 * Sign up for my free Story Strategies newsletter [https://www.nickwestergaard.com/email/] for branding and storyte

Capturing Coachella Lightning in a Bottle

Fearless Business Podcast

Jason Falls's Show

Marketing Expertise from YaJagoff! and Fifth Influence

YaJagoff on Fifth

CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!

Tiny Giants

Snippets of Genius is a lighthearted business Podcast with some brilliant insights into how you can attract and cultivate success. In each episode GENIUS guests from the worlds of business development, marketing, design and wellness, share the ballsy, daring moves they made to burst opportunities wide open. Join Caroline Kay for a good old chit chat on how to decide, define, and develop anything you want in your career or business.

Snippets of Genius with Caroline Kay

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Endless Coffee Cup: Digital Marketing, Caffeinated

Entrepreneur’s Enigma is a podcast about the ups and downs of being an entrepreneur. Being an entrepreneur is tough. It’s a rollercoaster. Every week, we talk to different entrepreneurs about their journey and their successes and their failures. Entrepreneurship can be a lonely game, but it doesn’t have to be. Come along for the ride. Shows are released weekly on Tuesdays at 8 am Eastern.

Entrepreneur's Enigma

How do we use communication to make the world a better place?

The Strategic Communication Podcast with Dan Farkas tries to answer that question in under 30 minutes each week. Dan features industry leaders who offer tangible advice you can use after the show, and we learn about the people behind the process 

Let’s use communication to bring about a better planet. 

Subscribe today to the Strategic Communicator Podcast with Dan Farkas, part of the Marketing Podcast Network.  

The Strategic Communicator Podcast with Dan Farkas 

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

Influence Global Podcast - shining a spotlight on influencer marketing

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda's unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

The School of Influence Podcast with Amanda Russell

This is not another podcast about podcasting. This is a podcast about podcast money. We talk to the top podcast hosts to learn how they became profitable. We also provide you with the strategies and methods for making your podcast profitable.

The Business of Podcasting

Host, Jamie Lieberman, discusses the issues in your business where legal topics and business strategy intersect, in a fun and accessible way. No more boring business speak or topics that don’t matter to you. You will get a behind the scenes sneak peak into the real life successes and failures of business owners, with Jamie's analysis of the things they did right and the things that could be improved. So sit back and relax and get ready to learn in the most (un)business way possible.

the (un)business podcast

Stories influence, teach and inspire us, but what about the storytellers who create them? Uncorking a Story profiles storytellers to uncover how their background and life experiences influence the stories they create. We learn what motivates them, their path to success, and what fuels them to keep creating. It all starts by asking one simple question, where does your story begin? Welcome to uncorking a story. All of the books promoted on Uncorking a Story can be viewed and purchased here: https://bookshop.org/shop/UncorkingaStory

Uncorking a Story

In this podcast, Emmy award-winning broadcast journalist Kerry Barrett up-levels your VIQ (that's Video IQ) to grow authority and visibility, work less and make more. Time, tech talking head (yes, that means you on camera) and everything in between, you're covered. Check out Kerry's website: www.KerryBarrett.com And some free resources at: https://bit.ly/theuns

The VIQ Project Podcast

Marketing Distilled is a podcast for marketing professionals and businesses to learn about marketing and taking the complex and distilling it down to actionable steps. Jonathan Gaby is the Master Distiller here for the podcast.

Marketing Distilled

Words. Emotion. Persuasion. And not being freaking vanilla. Pull up a barstool and let’s chat up how you can use copy to boost your sales and your business.

Copy Arena: The Podcast

Want Instagrammers and YouTubers to mention your brand? Or do you want to
influence an audience to buy your product? Winfluence - The Influence Marketing
Podcast explores the world of influencer marketing from a strategic perspective
to help your influence efforts align with driving business value. Host Jason
Falls, author of the companion book Winfluence: Reframing Influence Marketing to
Ignite Your Brand, interviews brand managers, agency strategists, software
vendors and influencers themselves to uncover the art and science of influencing
audiences to try, buy or think differently. There's a difference between using
influencers and actually influencing. Discover that difference and explore both
online and offline influence on Winfluence.

Winfluence - The Influence Marketing Podcast

Joseph Jaffe is Not Famous is Joseph Jaffe's daily streaming show on all things business, marketing, creativity, culture, startups and entrepreneurship. Every weekday at 2pm EST, he streams live on Facebook, LinkedIn and YouTube. Find out more and subscribe at JaffeJuice.TV

Joseph Jaffe is Not Famous

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

On Brand with Nick Westergaard

PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/

PR Talk

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.

Rockstar CMO FM

Have a lot on your plate but also want to keep up to date with SEO? SEO Last Week helps busy marketing professionals stay up to date with the important highlights from the ever changing world of SEO.

SEO Last Week

Small Business Success Talk is a show about the small business experience. Listen and discover for yourself that we take what we do very seriously, but not ourselves! www.smallbusinesssuccesstalk.biz [https://www.smallbusinesssuccesstalk.biz]

Small Business Success Talk

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.

Space Marketing Podcast

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry - all delivered with a jaunty perspective for your listening enjoyment!

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The Fuel Podcast

The Marketing Starter Podcast is a show for business pioneers where we interview thought leaders from around the world and discuss innovative topics on how to kick-start your marketing efforts and become a more savvy marketer. Hosted by Tim Hines, marketing evangelist, keynote speaker, and author of the book The Marketing Starter. Look for a new episode twice per month! Subscribe to the podcast email list at tnhines.com/stay-updated.

The Marketing Starter Podcast

What does it take to become an acclaimed business leader? 

How can you use the Nice Method to retain talent and improve communication and company culture? 

“Nice” is a show filled with candid conversations about communication, collaboration, community, kindness, and *nice* leadership. 

Join keynote speaker, author, and founder of Futureforth.com [https://futureforth.com/], Dave Delaney, as he speaks with brilliant minds in business and in life to discuss topics like the Great Resignation, employee retention, company culture, leadership growth, human capital, kindness and empathy, and much more. 

Guests include Robin Dunbar of "Dunbar's Number" fame, Close-up 'Magician of the Year Award' recipient and world-famous blind card mechanic, Richard Turner, New York Times's bestselling author, Chris Brogan, plus Harry S. Campbell, Tamsen Webster, Denise Jacobs, Lisa Cummings, Laura Gassner Otting, Liane Davey, Marcus Whitney, Scott Monty, and many more.

Expect plenty of laughs and ah-ha moments as Dave speaks casually with his smart guests.



❤️ Are you a friend of the Nice Podcast? Visit friend.nicepodcast.co [http://friend.nicepodcast.co/]

The theme song is “Little Jane May,” and the end song is “Funny Feeling” by AlistairChristl.ca [http://alistairchristl.ca/]

Nice with Dave Delaney - leadership, communication, retention, culture. 

Take5: The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we'd love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com

take5: The Rethink Marketing Podcast

The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every two weeks we talk to digital marketers at the top of their game about what digital marketing techniques and strategies are working for them.

Digital Marketing Dive

Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.

Digging Deeper

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads digital content and channels at CHS.

Hanson & Hunt

Marketing With Empathy® (MWE) helps brand content marketers drive better results by connecting heart-to-heart and mind-to-mind with their customers via brand storytelling. The show for all brand/corporate content marketers who want to connect with their audience through storytelling and are looking for help to do it better (+ the recognition, growth & personal happiness that comes from creating great work). Host, and 20+ year expert, Sarah Panus, helps you confidently create winning brand storytelling strategies that connect with/help your audience driving YoY growth for your company and yourself.



Each episode of MWE gives a behind-the-scenes look at how companies are attracting upper-funnel leads that drive lower-funnel results through storytelling. Giving you insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). What are other companies doing that's working? How can you level-up your career and love the content marketing work you're doing without burning out?



Think of it as a content marketing jam session mixed with chicken soup for the soul. Ready to be creatively inspired and speak a kindred language with your audience? Hit the + follow button so you don’t miss your next big work idea.



Proud member of the Marketing Podcast Network.



Themes: brand storytelling, content marketing, storytelling marketing, creativity, professional development, sanity, love your job, content strategy, marketing, advertising, editorial, influencer marketing, social media marketing