Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

However, this week, we have a slightly different episode as Robert couldn’t make our regular virtual bar recording, so to get our Robert Rose fix, we share something he recorded for the Content Marketing Institute and his Rose-Colored Glasses blog, titled “Old Content, New Risk: What’s AI Learning About Your Brand?”

We hope you enjoy this last-minute change. Robert will be back in the bar next week, and if you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Full post: Old Content, New Risk: What's AI Learning About Your Brand? [https://contentmarketinginstitute.com/content-operations/old-content-new-risk-ai]

 * Rose Colored Glasses - Robert Rose on the Content Marketing Institute [https://contentmarketinginstitute.com/author/robert-rose]

 * Ian’s firm - Velocity B [http://velocity-b.com/]

 * Robert’s firm: Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]




Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: What are you teaching AI?

What do wine tastings, painkillers, and pricing psychology all have in common? More than you think. In this episode of Amanda’s Playbook, I break down two surprisingly simple studies that reveal how price shapes perception, how it influences expectation, and why this matters more than ever for anyone building a premium brand, product, or service. You’ll learn: ✔️ Why pricing isn't just financial—it's emotional ✔️ The psychological principle behind “premium perception” ✔️ How to use price as a storytelling tool, not just a revenue lever ✔️ What happens when your experience doesn’t match your price ✔️ How to build trust and desire through intentional pricing If you're a creator, founder, marketer, or service provider who wants to raise your rates without losing trust, this one's for you. 🔔 Don’t forget to subscribe and leave a comment (I LOVE responding to comments) if this shifted something for you. #pricingstrategy #luxurybranding #influence #marketingpsychology #brandstorytelling #amandasplaybook



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

What Wine, Painkillers, and Pricing Taught Me About Influence

This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports. 

Yes, SIX, completely ignoring the editorial policy of 5 f’in’ things. 

The six highlights they discuss:

 1. Marketing budgets are in decline (or are they?)

 2. Comparing apples with apples

 3. Expectations management

 4. Martech is down, paid media up

 5. Data & analytics is marketing’s biggest challenge

 6. The mandatory mention of AI

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Jeff Clark on LinkedIn [https://www.linkedin.com/in/jjclark08/]

Mentioned this week:

 * Gartner: Marketing Budgets: How Much Should Your Team Spend in 2024 | Gartner [https://www.gartner.com/en/marketing/topics/marketing-budget] 

 * The CMO Survey: Spring 2025 - The CMO Survey [https://cmosurvey.org/results/] with Deloitte, Duke Fuqua School of Business, AMA

 * Insight Partners: Insight's SaaS Marketing Spend Benchmarks [https://www.insightpartners.com/ideas/insights-saas-marketing-spend-benchmarks/] 

 * Norwest: B2B Sales & Marketing Benchmark Report [https://www.nvp.com/blog/2024-norwest-b2b-sales-marketing-benchmark-report/?utm_source=chatgpt.com]

 * LinkedIn - 2024 - The B2B Marketing Organization of Tomorrow [https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-state-of-b2b-marketing/insights/2024/pdfs/LinkedIn-B2B-Benchmark-2024-Report.pdf] (page 29 discusses budget) 

 * Forrester blog post referring to their 2025 budget planning guide. European Leaders: Align Budget Planning To Accelerate Performance In 2025 [https://www.forrester.com/blogs/2025-europe-budget-planning-guide/]

 * Jeff’s firm - Cleantech Insiders [https://cleantechinsiders.com/]

 * Ian’s new firm - Velocity B [https://velocity-b.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Stienski & Mass Media - We'll be right back [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

 * Cyndi Lauper - Money Changes Everything [https://www.youtube.com/watch?v=8ffc0TCGIG4&list=RD8ffc0TCGIG4] (1983)

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM], and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].





Learn more about your ad choices. Visit

The Rockstar CMO Studio: Budget Research Hits 

EP 154. Why feelings drive sales. Most marketers focus on data—but people buy based on emotion. Guest Emily Lyman, the Founder & CEO of Branch & Bramble agency, breaks down value-based marketing, the 4 core human values, and how to tweak your messaging to connect and convert with more moms and other customer segments. 
 

SHOWNOTES:   https://www.podpage.com/marketing-with-empathy/blog/why-feelings-drive-sales-value-based-marketing-that-connects-and-converts-with-emily-lyman-episode-154/  

 

LEARN MORE ABOUT SARAH’S STORYBRAND WORKSHOPS: https://www.kindredspeak.com/storybrand  
 

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠ [https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds%5b%5d=25950382]  
 

WATCH ON YOUTUBE: https://www.youtube.com/@iamsarahpanus 

 
FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠ [https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704] 



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

154. The Emotional Side of Value-Based Marketing  - Emily Lyman

Charles Sims, is a distinguished business person with over 15 years of experience turned tech evangelist and investor. Charles has spearheaded more than $1.5 billion in acquisitions, navigating some of the most complex deals in the sports and entertainment industries. As well as the CTO of the LA Clippers basketball team. He is a master storyteller with a wealth of experiences that go far beyond what a single dinner conversation can contain. Charles seamlessly blends the worlds of technology and business, illuminating the value of even the most intricate technical scenarios, regardless of the audience's background.



Key Moments

[03:30] Clippers IT Challenges and Innovations

[08:28] Bridging Tech-Leadership Communication Gaps

[12:43] AI-Driven Startup Accelerator Platform

[13:46] "Creative Incubator Process"

[19:38] "Entrepreneurship: Reap What You Sow"

[22:36] "Key VC Roles: Execute, Commercialize"

[25:39] Tech Vision: Collaborative Storytelling

Find Charles Online

https://www.linkedin.com/in/charlessims/

https://www.HurricaneCTO.com



If you’re enjoying Entrepreneur’s Enigma [https://entrepreneursenigma.com/], please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.

iTunes: https://gmwd.us/itunes

Podchaser: https://gmwd.us/podchaser

TrueFans: https://gmwd.us/truefans

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm [http://TrueFans.fm] → https://gmwd.us/truefans.

Follow Seth Online:

Seth | Digital Marketer (@s3th.me) [https://www.instagram.com/s3th.me/]

Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein [https://www.linkedin.com/in/sethmgoldstein/]

Seth On Mastodon: https://indieweb.social/@phillycodehound

Seth's Marketing Junto Newsletter: https://MarketingJunto.com

Leave The Show A Voicemail: https://voiceline.app/ee







Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Charles Sims On Going From Being CTO At The Clippers To Entrepreneurship And Living The Dream

“Once you start understanding someone as a person, not a role, it’s impossible to make them a villain anymore.” — Christina Adams

Today’s episode of Uncorking a Story shines the light on co-authors Anthony and Christina Adams—writing as A.C. Adams—who unpack the personal odyssey that inspired their debut novel, Chasing Shadows. Fueled by Christina’s search for her vanished father and the shocking truth behind his secret double life, the couple shares how trauma, love, and forgiveness shaped both their storytelling and their souls. From Emmy-winning productions to Broadway dreams, this episode is a testament to creative healing.

Key Takeaways:

 1. Art Imitates Life, Then Heals It: Chasing Shadows began as a real-life investigation into a father’s disappearance but evolved into a fictional exploration of abandonment, identity, and reconciliation.

 2. Behind the Curtain of a Secret Life: Christina discovered her father had been a secret Catholic priest involved with an obscure Vatican-linked order—raising questions about faith, duty, and deception.

 3. The Emotional Truth Matters More Than the Facts: Though inspired by real events, the novel focuses on emotional authenticity, exploring how trauma reshapes relationships and self-perception.

 4. Creativity as Catharsis: Writing the novel served as a form of therapy for Christina, allowing her to transform betrayal into understanding and anger into empathy.

 5. Screenwriters Set Free: For two industry veterans, novel writing offered a liberating shift from screenplay constraints—letting them dig deeper into character psychology and emotional nuance.

 6. A Cinematic Blueprint in Book Form: With its visual storytelling and taut structure, Chasing Shadows was crafted to resonate as both literature and a future limited series.

 7. Breaking the Publishing Mold: Their choice of a hybrid publisher allowed for creative control and a streamlined path to publication, reflecting a changing landscape in storytelling.

Buy Chasing Shadows

Amazon: https://amzn.to/3GetLLJ

Bookshop.org https://bookshop.org/a/54587/9798885281249

YouTube Channel: @adams-entertainment-inc



Connect with AC Adams

Website: https://adams-entertainment.com/



Connect with Mike

Website: https://uncorkingastory.com/﻿ [https://uncorkingastory.com/%EF%BB%BF]

Youtube: ﻿https://www.youtube.com/channel/UCSvS4fuG3L1JMZeOyHvfk_g﻿ [https://www.youtube.com/channel/UCSvS4fuG3L1JMZeOyHvfk_g%EF%BB%BF]

﻿Instagram: ﻿https://www.instagram.com/uncorkingastory/﻿ [https://www.instagram.com/uncorkingastory/%EF%BB%BF]

TikTok: https://www.tiktok.com/@uncorkingastory

﻿Twitter: ﻿https://twitter.com/uncorkingastory

Facebook: ﻿https://www.facebook.com/uncorkingastory﻿ [https://www.facebook.com/uncorkingastory%EF%BB%BF]

﻿LinkedIn: ﻿https://www.linkedin.com/company/uncorking-a-story/﻿ [https://www.linkedin.com/company/uncorking-a-story/%EF%BB%BF]



If you liked this episode, please share it with a friend. If you have not done so already, please rate and review Uncorking a Story on Apple Podcasts [https://podcasts.apple.com/us/podcast/uncorking-a-story/id563636205], or wherever you g

Secrets in the Shadows, with A.C. Adams

Birgit Raes a top sales enablement specialist for Panasonic's Toughbook brand shares how they created a really targeted ambassador program with 5 of their existing successful online experts by focusing on 5 key target clients. The razor sharp focus which wasn’t about massive likes or shares but a but about drilling down to 25 accounts across 5 people was so successful that they have 22 meetings booked with this key list of targets. Listen to how they did it. And if you want to connect with Birgit here is her details https://www.linkedin.com/in/thepinkprofessional/





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

S8 Ep21: How Panasonic’s Toughbook Created An Employee Brand Ambassador Program Ft. Birgit Raes

Corin Mills is the Brand Marketing & E-Commerce Director at MOO, where he leads data-driven strategies that connect standout design with authentic brand experiences. With global experience at Google, Tesco, Currys, and more, Corin brings a sharp, cross-industry perspective to brand transformation. This week on the On Brand podcast, he joins me to talk about balancing data and emotion, leading meaningful change, and what it takes to thrive in today’s fast-moving e-commerce space.



About Corin Mills

Corin Mills is the Brand Marketing & E-Commerce Director at MOO, specializing in data-driven marketing strategies that revitalize brand experiences and foster meaningful organizational change. With over 15 years of extensive brand management experience driving business transformation across multiple sectors and international markets, his passion for impactful branding drives MOO’s success in bridging the gap between quality design and human connection. As former Head of Brand and Comms at Currys, his transformative approach centers on genuine collaboration and inclusive leadership at all levels of business. With previous success at major brands including EE, Tesco, Currys, Google, Orange, and AXA, Corin brings a unique cross-industry perspective to discussions about e-commerce strategy and optimization.

What brand has made Corin smile recently? Corin pointed us to the recent GoDaddy campaign with Walton Goggins (and his goggles).

Connect with Corin on LinkedIn [https://www.linkedin.com/in/corin-mills-a2678211/] and the MOO website [https://www.moo.com/us/].

 * Listen and subscribe at  Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2], Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk], Amazon/Audible [https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784&], Google Play [https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a], Stitcher [https://www.stitcher.com/show/on-brand-with-nick-westergaard], TuneIn [https://tunein.com/radio/On-Brand-p967623/], iHeart [https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/], YouTube [https://www.youtube.com/hashtag/onbrandpodcast], and RSS [https://www.branddrivendigital.com/feed/podcast/].
 * Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2] and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
 * Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
 * On Brand is a part of the Marketing Podcast Network [https://marketingpodcasts.net/].

Until next week, I’ll see you on the Internet!



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How MOO Blends E-Commerce and Emotion

In this episode of 'Strategic Communicator with Dan Farkas' on the Marketing Podcast Network, host Dan Farkas welcomes Danaka Porter, an expert in supply chain, project management, and neuroscience.



They discuss the importance of communication within organizations, and how transparency and collaboration across departments is much easier to say than to do.

Danaka helps communicators understand the pitfalls of information hoarding and the benefits of a holistic approach to supply chain and project management. 00:40 Supply Chain and Project Management Insights 01:52 The Importance of Communication 02:55 Challenges in Communication and Collaboration 05:51 Understanding Supply Chain Beyond Procurement 07:17 Project Management for Communicators 09:10 Effective Information Sharing



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Understanding Supply Chain and Project Management With Danaka Porter 

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, the chaps discuss the complexities of marketing budgets, the importance of setting pragmatic marketing strategies, and the concept of lean marketing teams. 

They explore various budgeting methods, the challenges of aligning marketing goals with financial realities, and the need for marketing to be viewed as a strategic investment rather than a cost center, the perceptions of marketing within organizations, and the implications of these views on budget allocation and strategic decision-making.

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

 * Ian Truscott on LinkedIn [https://www.linkedin.com/in/iantruscott/] and Bluesky [https://bsky.app/profile/iantruscott.me]

 * Robert Rose on LinkedIn [https://www.linkedin.com/in/robrose/] and Bluesky [https://bsky.app/profile/robertrose.me]

Mentioned this week

 * Ian’s new advisory firm - Velocity B [http://velocity-b.com/]

 * Robert’s podcast - This Old Marketing [https://www.thisoldmarketing.com/]

 * Robert’s newsletter - Lens [https://seventhbearlens.substack.com/about] on Substack

 * Robert’s firm: Seventh Bear [https://seventhbear.com/]

Rockstar CMO:

 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Monday

 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]

 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].

Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license

 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]

You can listen to this on all good podcast platforms, like Apple [https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161], Amazon [https://music.amazon.co.uk/podcasts/a1c61775-581c-449f-94f7-b085f01bd5df/Rockstar-CMO-FM] and Spotify [https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH].

This podcast is part of the Marketing Podcast Network [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Rose & Rockstar: The Marketing Bar Tab

Fearless Business Podcast

Jason Falls's Show

Marketing Expertise from YaJagoff! and Fifth Influence

YaJagoff on Fifth

CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!

Tiny Giants

Snippets of Genius is a lighthearted business Podcast with some brilliant insights into how you can attract and cultivate success. In each episode GENIUS guests from the worlds of business development, marketing, design and wellness, share the ballsy, daring moves they made to burst opportunities wide open. Join Caroline Kay for a good old chit chat on how to decide, define, and develop anything you want in your career or business.

Snippets of Genius with Caroline Kay

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Endless Coffee Cup: Digital Marketing, Caffeinated

Entrepreneur’s Enigma is a podcast about the ups and downs of being an entrepreneur. Being an entrepreneur is tough. It’s a rollercoaster. Every week, we talk to different entrepreneurs about their journey and their successes and their failures. Entrepreneurship can be a lonely game, but it doesn’t have to be. Come along for the ride. Shows are released weekly on Tuesdays at 8 am Eastern.

Entrepreneur's Enigma

How do we use communication to make the world a better place?

The Strategic Communication Podcast with Dan Farkas tries to answer that question in under 30 minutes each week. Dan features industry leaders who offer tangible advice you can use after the show, and we learn about the people behind the process 

Let’s use communication to bring about a better planet. 

Subscribe today to the Strategic Communicator Podcast with Dan Farkas, part of the Marketing Podcast Network.  

The Strategic Communicator Podcast with Dan Farkas 

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

Influence Global Podcast - shining a spotlight on influencer marketing

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda's unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

The School of Influence Podcast with Amanda Russell

This is not another podcast about podcasting. This is a podcast about podcast money. We talk to the top podcast hosts to learn how they became profitable. We also provide you with the strategies and methods for making your podcast profitable.

The Business of Podcasting

Host, Jamie Lieberman, discusses the issues in your business where legal topics and business strategy intersect, in a fun and accessible way. No more boring business speak or topics that don’t matter to you. You will get a behind the scenes sneak peak into the real life successes and failures of business owners, with Jamie's analysis of the things they did right and the things that could be improved. So sit back and relax and get ready to learn in the most (un)business way possible.

the (un)business podcast

Stories influence, teach and inspire us, but what about the storytellers who create them? Uncorking a Story profiles storytellers to uncover how their background and life experiences influence the stories they create. We learn what motivates them, their path to success, and what fuels them to keep creating. It all starts by asking one simple question, where does your story begin? Welcome to uncorking a story. All of the books promoted on Uncorking a Story can be viewed and purchased here: https://bookshop.org/shop/UncorkingaStory

Uncorking a Story

In this podcast, Emmy award-winning broadcast journalist Kerry Barrett up-levels your VIQ (that's Video IQ) to grow authority and visibility, work less and make more. Time, tech talking head (yes, that means you on camera) and everything in between, you're covered. Check out Kerry's website: www.KerryBarrett.com And some free resources at: https://bit.ly/theuns

The VIQ Project Podcast

Marketing Distilled is a podcast for marketing professionals and businesses to learn about marketing and taking the complex and distilling it down to actionable steps. Jonathan Gaby is the Master Distiller here for the podcast.

Marketing Distilled

Words. Emotion. Persuasion. And not being freaking vanilla. Pull up a barstool and let’s chat up how you can use copy to boost your sales and your business.

Copy Arena: The Podcast

Want Instagrammers and YouTubers to mention your brand? Or do you want to
influence an audience to buy your product? Winfluence - The Influence Marketing
Podcast explores the world of influencer marketing from a strategic perspective
to help your influence efforts align with driving business value. Host Jason
Falls, author of the companion book Winfluence: Reframing Influence Marketing to
Ignite Your Brand, interviews brand managers, agency strategists, software
vendors and influencers themselves to uncover the art and science of influencing
audiences to try, buy or think differently. There's a difference between using
influencers and actually influencing. Discover that difference and explore both
online and offline influence on Winfluence.

Winfluence - The Influence Marketing Podcast

Joseph Jaffe is Not Famous is Joseph Jaffe's daily streaming show on all things business, marketing, creativity, culture, startups and entrepreneurship. Every weekday at 2pm EST, he streams live on Facebook, LinkedIn and YouTube. Find out more and subscribe at JaffeJuice.TV

Joseph Jaffe is Not Famous

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

On Brand with Nick Westergaard

PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/

PR Talk

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.

Rockstar CMO FM

Have a lot on your plate but also want to keep up to date with SEO? SEO Last Week helps busy marketing professionals stay up to date with the important highlights from the ever changing world of SEO.

SEO Last Week

Small Business Success Talk is a show about the small business experience. Listen and discover for yourself that we take what we do very seriously, but not ourselves! www.smallbusinesssuccesstalk.biz [https://www.smallbusinesssuccesstalk.biz]

Small Business Success Talk

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.

Space Marketing Podcast

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry - all delivered with a jaunty perspective for your listening enjoyment!

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The Fuel Podcast

The Marketing Starter Podcast is a show for business pioneers where we interview thought leaders from around the world and discuss innovative topics on how to kick-start your marketing efforts and become a more savvy marketer. Hosted by Tim Hines, marketing evangelist, keynote speaker, and author of the book The Marketing Starter. Look for a new episode twice per month! Subscribe to the podcast email list at tnhines.com/stay-updated.

The Marketing Starter Podcast

What does it take to become an acclaimed business leader? 

How can you use the Nice Method to retain talent and improve communication and company culture? 

“Nice” is a show filled with candid conversations about communication, collaboration, community, kindness, and *nice* leadership. 

Join keynote speaker, author, and founder of Futureforth.com [https://futureforth.com/], Dave Delaney, as he speaks with brilliant minds in business and in life to discuss topics like the Great Resignation, employee retention, company culture, leadership growth, human capital, kindness and empathy, and much more. 

Guests include Robin Dunbar of "Dunbar's Number" fame, Close-up 'Magician of the Year Award' recipient and world-famous blind card mechanic, Richard Turner, New York Times's bestselling author, Chris Brogan, plus Harry S. Campbell, Tamsen Webster, Denise Jacobs, Lisa Cummings, Laura Gassner Otting, Liane Davey, Marcus Whitney, Scott Monty, and many more.

Expect plenty of laughs and ah-ha moments as Dave speaks casually with his smart guests.



❤️ Are you a friend of the Nice Podcast? Visit friend.nicepodcast.co [http://friend.nicepodcast.co/]

The theme song is “Little Jane May,” and the end song is “Funny Feeling” by AlistairChristl.ca [http://alistairchristl.ca/]

Nice with Dave Delaney - leadership, communication, retention, culture. 

Take5: The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we'd love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com

take5: The Rethink Marketing Podcast

The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every two weeks we talk to digital marketers at the top of their game about what digital marketing techniques and strategies are working for them.

Digital Marketing Dive

Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.

Digging Deeper

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads digital content and channels at CHS.

Hanson & Hunt

Marketing With Empathy® (MWE) helps brand content marketers drive better results by connecting heart-to-heart and mind-to-mind with their customers via brand storytelling. The show for all brand/corporate content marketers who want to connect with their audience through storytelling and are looking for help to do it better (+ the recognition, growth & personal happiness that comes from creating great work). Host, and 20+ year expert, Sarah Panus, helps you confidently create winning brand storytelling strategies that connect with/help your audience driving YoY growth for your company and yourself.



Each episode of MWE gives a behind-the-scenes look at how companies are attracting upper-funnel leads that drive lower-funnel results through storytelling. Giving you insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). What are other companies doing that's working? How can you level-up your career and love the content marketing work you're doing without burning out?



Think of it as a content marketing jam session mixed with chicken soup for the soul. Ready to be creatively inspired and speak a kindred language with your audience? Hit the + follow button so you don’t miss your next big work idea.



Proud member of the Marketing Podcast Network.



Themes: brand storytelling, content marketing, storytelling marketing, creativity, professional development, sanity, love your job, content strategy, marketing, advertising, editorial, influencer marketing, social media marketing