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The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode image

The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode

S1 E237 · Rockstar CMO FM
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53 Plays1 month ago

This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including:


  • Identifying Customer Needs
  • Defining the Audience
  • Setting Campaign Goals
  • Forming the Campaign Team
  • Planning the Program and Tactics
  • Executing and Measuring Success


Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his experiments with Notebook LM and what this kind of AI tool means for marketers. 


Enjoy!


The people:


Mentioned in this week’s episode:


Rockstar CMO:


Track List:


Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

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