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📚 Odc. 45 - Rozmowy #6 - ten o budowaniu światów, własności intelektualnej i patrzeniu w kierunku regionu MENA(gościnnie: Łukasz Alwast)
225 Plays18 days ago
W świecie, w którym treści jest coraz więcej, a konsumenci mają ograniczoną uwagę, własność intelektualna (IP) staje się kluczowym aktywem dla firm z sektora kreatywnego. Budowanie unikalnych światów i uniwersów to nie tylko sposób na wyróżnienie się na zatłoczonym rynku, ale również strategia długoterminowego rozwoju biznesu. Szczególnie w obliczu zmieniających się technologii i kanałów dystrybucji, silne IP może przetrwać transformacje rynkowe i być monetyzowane na wiele sposobów.
W najnowszym odcinku podcastu "Wycinki z przyszłości" frota rozmawia z Łukaszem Alwastem - ekspertem w dziedzinie IP buildingu, który od lat działa na styku technologii kreatywnych, własności intelektualnej i finansowania. Jako założyciel startupu 3rd Unit, Łukasz wspiera twórców w budowaniu i monetyzowaniu nowych własności intelektualnych, ze szczególnym uwzględnieniem regionu MENA (Bliski Wschód i Afryka Północna).
🌍 Dlaczego region MENA staje się nowym hubem dla branży kreatywnej?
Łukasz wyjaśnia, jak Zjednoczone Emiraty Arabskie stały się bramą do dwóch potężnych kontynentów - Azji i Afryki - tworząc regulacje sprzyjające rozwojowi technologii blockchain i przyciągając talenty z całego świata.
🎮 Jak Web3 zmienia podejście do tworzenia i finansowania IP?
Dowiesz się, jak tokenizacja umożliwia nowe modele finansowania projektów kreatywnych, pozwalając fanom być nie tylko odbiorcami, ale również mikroinwestorami, którzy mogą uczestniczyć w sukcesie danej marki od początku jej istnienia.
🏆 Jakie są przykłady udanych IP z kultury Web3?
Łukasz analizuje przypadek Pudgy Penguins - projektu, który ewoluował z kolekcji NFT w pełnoprawną franczyzę z animacjami, merchandisingiem i grami mobilnymi, oraz Gunzilla Games - bardziej gamingowy świat współtworzony przez reżysera "Dystryktu 9".
🇵🇱 Jakie wyzwania stoją przed polskimi twórcami IP?
Rozmowa porusza temat "right to win" - jak polscy twórcy, mimo doskonałego rzemiosła artystycznego i technicznego, muszą mierzyć się z coraz większą konkurencją globalną i ograniczonym dostępem do kapitału oraz dystrybucji.
🔮 Jak budować IP z myślą o długoterminowym rozwoju?
Łukasz podkreśla różnicę między tworzeniem pojedynczego produktu a budowaniem organizacji z perspektywą na dekadę, gdzie IP staje się silnikiem napędzającym różne produkty i media.
Szczególnie interesująca była dyskusja o niszyzacji popkultury - jak nisze, które kiedyś oznaczały "pięciu kolegów w piwnicy", dziś mogą liczyć miliony odbiorców. Łukasz dzieli się również praktycznymi radami dla młodych twórców, podkreślając znaczenie mentoringu, budowania portfolio i dołączania do zespołów z doświadczeniem, zanim zdecydują się na własny biznes.
Jeśli interesujesz się przyszłością branży kreatywnej, IP buildingiem lub szukasz inspiracji dla własnych projektów, ten odcinek dostarczy Ci cennych spostrzeżeń od eksperta z pierwszej linii.
Wszystkie materiały dodatkowe znajdziesz tutaj.
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Transcript
Introduction of Lukas and IP Discussion
00:00:29
Monika Borycka
you must so because the biography of the Lukas is a little imponious. He is a two-year-old, he is creative, in the mi was not showing intellectual no if you non sovan and to use vjis andja bochiavia citta uka ze mueses poobami vi kitt fumi monotizua atin trahi kurova plustomata aka exmoseni form of spo vas noschi tratovanianovi nova vole navo vanachi one a ip
00:01:15
Monika Borycka
oraz antropologii nowych technologii. Łukasz, czy ty masz za długą dobę, że tyle zmieściłeś?
00:01:23
Łukasz
Cześć, it's not linear.
00:01:32
Monika Borycka
No, it's not linear, because you you a
00:02:01
Monika Borycka
IP building.
Complexity and History of IP Building
00:02:02
Monika Borycka
Could you be able to say in the simple words? What is it? I think three, you know?
00:02:08
Łukasz
pana Thank you for the think that context
00:02:16
Monika Borycka
but sayus v he so
00:02:22
Łukasz
Then it was a hot topic. And
00:02:35
Łukasz
history are very thick. Long story short, people who work on IP are probably a I you know with attic answer there's google go trayion vincecent does studiola image dr treber yeah to was, it was, it was, it was, it was, it was, it was on the shoulders of giants, because there was a world builders.
IP Narratives as Soft Power
00:03:20
Łukasz
And
00:03:26
Łukasz
new products, world and building around them. The time has been passed. It done. We have great examples of the
00:03:37
Monika Borycka
Of
00:03:41
Łukasz
which we were also missing as a resource. It's also an arena of soft power, because you know, who controls history or narrations, the controls spice.
00:03:57
Monika Borycka
course.
00:03:59
Łukasz
and so
00:03:59
Monika Borycka
no
00:04:01
Łukasz
But if we talk about IP, it's a very broad
IP's Role in Entertainment and World-Building
00:04:04
Łukasz
topic. We can probably doprecyzize it on the need of this conversation, so we probably talk about IP strictly for entertainment brands and somewhere around world, because it may a bit of a serious issue, but it may be a bit of a serious issue.
00:04:18
Łukasz
rappo butto mojabi judge rariv kavalletta such does si do si pavana And what I think is
00:04:53
Łukasz
And this is probably the exciting route. Yes.
00:04:58
Monika Borycka
like so be to mishlaport the gomama I news Michael Toilet.
00:05:09
Łukasz
like
00:05:09
Monika Borycka
it's a is, idąc dalej,
00:05:13
Monika Borycka
ah aletta no noestta ki shequa them taim bardo but we like him extra extra malna yeah alamoia my pitaniummittash like but you don't see don't dle ah Why did you come to study of IP building? you said that they were always in Poland. The example of Platyja in the same way. Project Red also can call it a firm in
Global Strategies in IP Development
00:05:38
Monika Borycka
a sense. But content a lot. It doesn't go to the way is.
00:05:43
Łukasz
Yeah.
00:05:44
Monika Borycka
ale ten allla ah content to is massa ah ni ijetago ah petravi But it IP building. So, what do you think about these studies?
00:06:13
Monika Borycka
butov greattaque studio ofta um
00:06:16
Łukasz
IP is I can say, a za tana pandesh shiny and chitamon is a monarchnet is at say it so so buu yeah loyan nonfabe marque history or the
00:06:51
Łukasz
not ofvarto but depo itam this me lozera the i pizzo does asad nemaovvoov um jabe egovato pomotegoruzviianana is mijaaddo ara denajakurra mo sheva da so reserve fact yeah
00:07:08
Monika Borycka
Mm-hmm.
00:07:10
Łukasz
benjamin al
Success Factors for Tentpole IP Products
00:07:11
Łukasz
azaro trai na jaiodahi shanao de ga retachacava bunch and za kiia trita kerbe show brajaia opera in a sumapten of product mentioning a teleenial donner whichna shot and go on the hui um itu vacha is but barto chacava you yeah yeah him shebugra mamet and and andqua cdi praor um actoria ah out and ta that of outlier.
00:07:37
Monika Borycka
hu
00:07:42
Łukasz
yeah tashmamenttan to ros mova
00:07:43
Monika Borycka
Mm-hmm.
00:07:44
Łukasz
fat sos sepi nash vattic ait and nash shiftta the button to donarium though Witcher, but this a
00:07:52
Monika Borycka
huh
00:08:16
Łukasz
Tentpole products, which are for 4 or 5 years, which are the main game, you are able to bring in a lot of products. However, the question is that it is actually an outlier, which means that the company toyist and te facttition outlier was not just a postavinia techkifi ah from zero, which is a success. This is actually a statistic.
00:08:42
Łukasz
There is also lot of
00:08:57
Łukasz
actorate ofcopina's business ah
00:08:59
Monika Borycka
But it's also interesting, that it's not just one title and but rahiamraitanttash but doevvinze based on duovania But I have a question for you as an expert, because we are here at Projekt Red, but you also observe the that build intellectuals, which are built from zero.
Emerging Technologies in IP Creation
00:09:36
Monika Borycka
Or in bootcamp, or accelerator.
00:09:44
Monika Borycka
treson paronto bo dvanana ah oddze back to the to the tov tuovfe kishakki boot camp park tutovaish ceteraatorra ah yadba yaka is na so like the bestknown history ofgaidi project at ah itif takimaek maekar tapov yeahkanaing sharuniza of mindset chatchi of najajak to tohola te podesh to the budawa I
00:10:11
Łukasz
To bardzo dobre pytanie. Przede wszystkim jest tak, że te własności, o których rozmawialiśmy, czy to
00:10:34
Łukasz
No pewnie jest tak, że w każdej dekadzie where there are now new, in the world, in the world, get the status of culture, mainstream, it's just time, because the diffusation
00:10:52
Monika Borycka
Mm-hmm.
00:10:59
Łukasz
Obviously, the the the the internet was a big advance, but we still didn't have such popularity.
00:11:20
Łukasz
even mobile products, which were on mobile, then started to develop new generations social media. Now we have another big tech, consumption of content. It is so that citre i establish atta Creasy to a and is It and popular and a little bit more this.
Case Study: Pudgy Penguins Project
00:12:06
Łukasz
where these new intellectuals are created, is a vaneverent coes minza narodova jada and ja conceptcei the
00:12:14
Monika Borycka
Mm-hmm.
00:12:36
Łukasz
to think about now IPs to be able to implement and a of traction, but also also financing and to the mainstream.
00:12:59
Łukasz
mainstream
00:13:00
Monika Borycka
How would you two examples of web free native, blueprint that is, that we should do it?
00:13:11
Łukasz
You
00:13:14
Łukasz
know what, there are still many them, but it is certainly so, that I think that these groups, which are going to do these topics,
00:13:27
Łukasz
ah and think that's a big part of the business. It's the so One characterizes the va shaquade um ian shiharak de islion in a level of seriousness.
00:13:46
Łukasz
So, from one side, I think that really commercial, very interesting case is the project of Puji Penguins, which I had a little bit of a bit of a bit of a
00:13:47
Monika Borycka
okay
00:13:55
Monika Borycka
Mhm.
00:14:01
Monika Borycka
Słuchaj, nie byłeś jedyny, Łukasz, nie byłeś jedyny.
00:14:03
Łukasz
Tak, ale jak zrozumiałem, jak zacząłem to obserwować, jakby zrozumiałem, jak na przestrzeni dwóch lat to zaczęło ewoluować, to nabrałem do tego bardzo dużo szacunku.
00:14:07
Monika Borycka
Mhm.
00:14:15
Łukasz
Oczywiście ta historia się jeszcze nie zakończyła, to może pójść w różne strony, tam zawsze ktoś tym steruje, więc nie wiadomo, co tym zrobią, ale long story short to jest tak, jak była ta This is the one that I have been in the middle of 2021.
00:14:29
Łukasz
It was in the NFT, in the different products and collections. It was a cute and these are authentic rysunki, animation 2D, which have an artistic specyfic. And in such projects, there were lot of set of projects, nothing special, but there was a group of entrepreneurs, which understood that it was possible to to other forms of media,
00:14:59
Łukasz
<unk> naha bi shehi the in the format and starting from the beginning, that there are 10 000, like, verified users who also paid for it, they started to develop, first as a form of a kind of club membership, then they went to the first animation, short videos on TikTok and Instagram,
00:15:28
Łukasz
and now Instagram, which is more mainstream. of art was natrotan santaque historiania um chicagoro mantene i means it from ah ah pin vi cami alba vi yak shi za hovia copy i mention There a TikTok,
00:15:33
Monika Borycka
Mm-hmm.
Influence of Web3 on Decentralized IP
00:15:46
Łukasz
and national goia askalai if they ah do manyia web search ah tik to ah o
00:16:04
Łukasz
a bit a way of Trump's behavior, which is more reactive. inandossho kazooa prescriptions poyak can stash it or so set kimlyon ah ah our odd but v gene And content to is really huge.
00:16:21
Łukasz
deal-e z Walmartem, merchandise simple platformer games gdzieś tam powstawały.
00:16:48
Łukasz
and it actually develops like a franchise. It's a business school case study
00:17:10
Monika Borycka
I have a little flashback of this web bet the and a little
00:17:28
Monika Borycka
abbanipo viia apojipping means bona poant kotash meamrahiakia the vi reflexia trokaako ah that I would say mini-back from this project. My bet went to Azuki, ahctorre yes taimm baro aima oriented on mona oad on of i that it's ah ama thepo ski field more aenni deak nebu yag but and mish which alet toes chicava boy the but aimma is the
00:17:40
Łukasz
Uh-huh.
00:18:04
Monika Borycka
Pagiping is internet.
IP in Science Fiction and Narrative Depth
00:18:14
Monika Borycka
it does virtually stay ban kiia
00:18:14
Łukasz
My mother will not follow Azuki on Instagram, even if she's a but if she's a of the to.
00:18:37
Monika Borycka
Mm-hmm.
00:18:37
Łukasz
and so it be done to us. I wanted to of the Qtpie, but the most important thing is the gaming
00:18:42
Monika Borycka
Mm-hmm.
00:18:58
Łukasz
and theresh shaki but likeberla yeah action led umva gazilla Godzilla Games are the studio that stands for.
00:19:07
Monika Borycka
hu
00:19:09
Łukasz
But they were working as an director of Neil Blumkamp, who was working between in name is ah the District 9. So it's really
00:19:21
Monika Borycka
hu
00:19:22
Łukasz
I Liga Worldbuilder, in a way of hard science fiction, which was designed short, then some cinematic do this world.
00:19:39
Łukasz
And it's another category product, but it's also very interesting. probably not going to have a universal character, because it's a property like Halo, that means that you can have a few hundred million people of the world, even Call of Duty, but because it's a pretty brutal thing and it's a rivalry that is related to killing yourself.
00:20:07
Łukasz
e stack with the carrivalli thats yes on that zabian sha
00:20:12
Monika Borycka
Mm-hmm.
00:20:24
Monika Borycka
Also, I think that about Gunsilly of the to the rest of game. In other words, I think that one of the elements was
00:20:49
Monika Borycka
tash mr zni's element of bevo It's a more complex thinking about world building. yeah vi nivi joenni colla themron takeovish call of duty to kopo mishanno And a of of your
00:21:22
Monika Borycka
support projects that are not in And where did the idea of this?
00:21:41
Łukasz
I think that's it. No, to...
00:21:43
Monika Borycka
How did it happen?
Infrastructure in Emerging IP Markets
00:21:58
Łukasz
right to win.
00:22:10
Łukasz
o If you want to create something new, in a
00:22:29
Łukasz
And in nova infrastructure russia the is only created, but are also
00:22:38
Łukasz
or the this rynku, it's not quite lot of time.
00:22:52
Łukasz
browser atna
00:22:53
Monika Borycka
I just briefly say that the Scrutmena is the West and the West Africa is the North.
00:22:58
Łukasz
that pull not now
00:23:01
Monika Borycka
It is also important the context.
00:23:01
Łukasz
talk i like da to shi sammi rohaja isha man now czyli plus Pakistan, a the to add South Asia, Pakistan, India.
00:23:08
Monika Borycka
and ha
00:23:16
Łukasz
if is ta e said but but but but iagia spto viania And like,
00:23:16
Monika Borycka
Swana, South, West Asia different combinations of this.
00:23:29
Łukasz
to, in such region, even if you are a producer of of that
00:23:35
Monika Borycka
Mm-hmm. Mm-hmm.
00:23:48
Monika Borycka
yeah
00:23:48
Łukasz
marhi paosto caza jstesh barraodaakov clyside vis ah natla dala of kolageni that we pray and asb and tech for more extraraos valleyli youros via dale natama the differentferta alternative ah toessis dot started the pet shia but staanian of with ip not apa shimer inside guys shifty temajihai ahultura wept vogula poagga um immigrants are quousia web and in the Gen Zek, or between Gen Zek and a decentralized finance to use in different ways to use a part our own life.
Intersection of IP and Web3 Technologies
00:24:43
Łukasz
<unk> like but nohi chatos nahi laka ra Banki sont passe, maybe let's say that. say that you said, because can use this as a thought.
00:24:49
Monika Borycka
but but but it's a taste but v the patote definitefa naturally ta toson's financeass de central liovanna To chi ex de be the So
00:24:53
Łukasz
i
00:25:06
Łukasz
not the superroal the paraised by affected shiogra ohiteos sco mis lavet is not to change chi cru to ah Web3 is, is, is, to, that, that, that,
00:25:18
Łukasz
that it foage nova product ah ah ip infrastructure possups decentraisavana technologyia ah attach better then stop new business avan not ja mo just means that thescent ofs power taek but k a oceanya business officer zzalateca globalbala infrastructure, which is bit above natural borders.
00:25:50
Łukasz
At first it was a fringe, that it's an amazing infrastructure, both finance, that are there money, there is a interest,
00:25:57
Monika Borycka
Mm-hmm, exactly.
00:26:09
Łukasz
puno ester duja in terresov different interests, but there is a sense that there is a chance that these two tories ah is dujahan annato that and with the to theatorre but as of all your and the way that we are in the future, they are in a certain way, because it is so, that the way we are currently participating is a culture in a way.
00:26:38
Łukasz
They are the US big techs, which first created some rules that we accepted, because we just got value, but then 10 years later we are in the
IP and the Subscription Economy
00:26:46
Łukasz
economy of rent and subscription.
00:26:46
Monika Borycka
Mm-hmm. Mm-hmm.
00:26:51
Łukasz
butji mehitera theshme ranti subscripty And to be able to something, should pay for $10 to $20 a month for $30 $40 how to in the States, you should have any sort of rules, so you don't have a discussion.
00:27:04
Łukasz
um ayak she staach who is is utaak he is a saddennoator nemar dure de cui to ti ta e e tosup post i e but web chinotoisttra hattata kuullturavata nava shiskimitam the immunosomeist use And
00:27:13
Monika Borycka
and
00:27:53
Łukasz
ah a Fungible, czyli podzielnym aktywem, albo non-fungible, czyli jakąś formą smart contractu, czymś co jest zapisane. <unk> <unk> instrument botopovalla out onto ship she piyvach vartos dr ofzra if I
00:28:12
Monika Borycka
Mm-hmm.
00:28:22
Łukasz
We choose where we are going to be able to accept 40 terms of and conditions.
00:28:41
Łukasz
for a farte was natroam roof dao governance itacdala and now yeah it is bar of chicago optionsha And internet.
00:28:54
Monika Borycka
But do you think that is that is related to the popularity of crypto in region, which talked about in Europe?
00:29:07
Monika Borycka
butgannya a movieishma you know scott reglaakvaur roiacheque butto It's more about generations, people who are more than ever. I always think about it, especially in the crypto popular?
00:29:22
Monika Borycka
In fact, IP building becomes a hot topic in the region of Menna?
00:29:27
Łukasz
what?
00:29:29
Monika Borycka
Or what does it mean?
00:29:29
Łukasz
Very good question. In general, it's like, that 10 years ago when the branch was ah bra of justtan to tych regulacji było mniej niż więcej.
00:29:48
Monika Borycka
Mm-hmm.
00:30:05
Łukasz
or to a a
00:30:21
Monika Borycka
Mm-hmm. Mm-hmm.
00:30:27
Łukasz
Coinbase, Metamask, one są z nami do dzisiaj, wywodzą się tamtego obszaru i potem to były Chiny, Hongkong,
00:30:28
Monika Borycka
hu
00:30:38
Łukasz
where today, in general, a large part the infrastructure around crypto is connected to the region. And
00:30:59
Łukasz
to also zmierza to form of new environment. It's obvious that there were some spekulations and and different types of activities around this. However, the Arab Emirates, several years ago, were on the basis that they wanted to be one of the most reactive regulators in this area.
00:31:21
Łukasz
butwali ah regulator strict from the of I the
00:31:33
Monika Borycka
Mm-hmm. Mm-hmm.
00:31:42
Monika Borycka
and her
00:31:43
Łukasz
to have a than a small team that is in a portfolio.
IP Regulations in the MENA Region
00:31:49
Łukasz
They said they wanted to and a this, that is very cosmopolitan.
00:32:20
Łukasz
I to, to jest, że to jest brama do dwóch potężnych kontynentów. W sensie z jednej strony to jest kontynent, to South Asia, czyli Indie i potem wszystko, co jest jeszcze na wschód aż do Tajlandii i Afryka.
00:32:31
Monika Borycka
Mm-hmm. Mm-hmm.
00:32:38
Łukasz
And these are the areas here They have very limited access to European American. In sense, they don't talk to them. Even they don't push them. I don't have to be a
00:33:01
Łukasz
and metrohazapamita aboutam shivilao and emirrati davan shata kimi suja We London. I invite people who want to business, talent to create business.
00:33:19
Łukasz
Droga Wolna.
00:33:20
Monika Borycka
Very interesting. I wanted to look at the high-end, really, the way, of everything, a very strong helicopter view. I wanted to ask you to ask,
00:33:32
Monika Borycka
and mo ah helicopterut drhasha theresda pitas bishopovio about the in it of that is located in portfolio of Fair Unit.
00:33:58
Monika Borycka
I'm a fan I remember her pitch deck.
00:34:02
Łukasz
Bye.
00:34:06
Monika Borycka
train ah toriusfira ah e e proequetan daish fuul pamentami pijudeca with this project, which really made me the in but a Because think that's also interesting.
00:34:36
Łukasz
Pewnie. No, w ogóle założenie tego, co robimy, to jest istotna gwiazdka. o Tu jest dużo takiego new on new. one new not ja zennetro and mamataza in cuboyami rosa ah <unk> in his naa albat de piroonovaovtaanza was natellect well ne soma oel is najaio rotetannaenja kratenere ifhel leave chazsonnarena To
00:34:46
Monika Borycka
Mm-hmm.
Funding Challenges for IP Projects
00:35:05
Łukasz
allow individual or small groups to sona da ah madam visible language to viel or treish in from steam of an as said biggerer than opsha and drgi opchatoyes not enough ah name met tapia zafha motion shift empire average pay does not just yaki colvickni forja The that IP,
00:35:54
Łukasz
eu shi as urban being a jewish productto gaming of like ah sal my ke bars a prostaggo mobile niagara challenges and
00:35:57
Monika Borycka
Mm-hmm.
00:36:04
Łukasz
And when you start from the
00:36:09
Łukasz
format e and yeah yeah yeah exception ani and to to zebranie kilkuset tysięcy dolarów, żeby coś takiego odpalić jest praktycznie niemożliwe.
00:36:33
Łukasz
ah because a chip but they me own but yes but do there is my vermo drop list american and ski projecttor
00:36:37
Monika Borycka
Mm-hmm.
00:36:39
Łukasz
and protocol thelin shamave toriwa in pan teami tahi bouya And it's brought to
00:37:02
Łukasz
<unk> ob bitz chicago la pu beachsna sea not chat and pride web ah he started ke je shiftspeare our crowdf fundinging yeah to toka is thatia <unk>la mittraheren his skin in the game does na jetone stillcoag de stsh credits if na coin video check mr petka ah yao nagra de ah sparkhi crowd funding go takeos a factor she ma maakki instrument active fabric back to the movie soka ejata shiuda <unk>taia rosvin yeah
00:37:34
Łukasz
not that they would just need to of them and silk sessionha ah firstvoote ah te market but semigopochant you the beginning. This is the area where we are working and infrastructure that which allows IP to change the contract, smart contract, and then to people from the whole world will participate in this as micro-investor.
Musfira's Vision for IP in VR
00:38:11
Łukasz
Now, coming to a specific example Musfiry, Mustachbal,
00:38:17
Łukasz
To jest coś, co w ogóle było ciekawym takim sygnałem walidacji, bo jak my weszliśmy na rynek, zrobiliśmy taki soft
00:38:34
Łukasz
from different parts of the world, or the chance that they see themselves. Musfira is one and in Switzerland.
00:38:52
Łukasz
ah e tibo aam touch them much just in chewa sanhi vizwaan i'm um fluid treatment um hebaf pajanios a chagarrao rabiaddona pii me and bahi sistertor are beina and nothing not close You the
00:38:57
Monika Borycka
Mm-hmm.
00:39:10
Łukasz
like bittocha so but pra sova aestheticica <unk>
00:39:15
Monika Borycka
I remember that I was going to take it out of the first seconds.
00:39:15
Łukasz
and
00:39:18
Monika Borycka
In the sense, she made it a pitching. And then the first 15 seconds... What would you of And it's definitely for me that effect wow, I remember, was.
00:39:44
Łukasz
And it didn't change. We are already a few months later, and the effect is still holding. Long story short is the fact that Musphira came up with vision of the world of virtual reality.
00:40:01
Łukasz
and a chi mo but fiat vertua actually generalnie metaversum, which is from the West.
00:40:14
Łukasz
It means that is not a ready-play
00:40:14
Monika Borycka
Mhm. near news blade runner sentry tico yesoji poa
00:40:25
Łukasz
ready player me, where the characters always have a child in Ohio and they are in the middle of Los Angeles tech dalight for that as i would test thought thought so and The people determine the
00:40:44
Łukasz
which were taking. And talking about this concept of the world, she wanted to
00:41:05
Monika Borycka
Mm-hmm.
00:41:06
Łukasz
Islam and in in Arab culture, but with it, because she is also a global product, because she was in the LSE.
00:41:33
Łukasz
um vi that the the shater is now i'm mishka nasogendubao e e factianna zna that ina swiftwarzo So, And and and concept um obsession na rami metta ki bennimo sin shepilota but it does the problem to form of value, which we want to bring to the market, which is to say that people who are intellectually different, are something new if it comes to the feeling of taste and taste. And IP has also potential to be like IP premium, which means that will not be any kind of generic generic
00:42:21
Łukasz
ah Capture the flag, or some zombie, which will be on YouTube. There is nice story.
00:42:34
Łukasz
bo yet najatoys had been a such to find po
00:42:36
Monika Borycka
Mm-hmm.
00:42:43
Łukasz
and we are working. alapoten self is this doje each other
00:42:53
Monika Borycka
I think think I think I think I'm going to to
00:43:05
Monika Borycka
it'sim it's such to me yes theta folk like kohamt it's a bar pan ke the blade blade run of a buto buto will be a ready player one if she ski go exhibitit um But maybe because I'm just in
00:43:37
Monika Borycka
yeahist naprav de isitotochestra ni To
00:44:02
Monika Borycka
5. copy Blade Runner Dark City or something else.
00:44:06
Łukasz
Thank you.
00:44:07
Monika Borycka
We're just so close to the end.
Role of Polish Creative Sector in IP
00:44:09
Monika Borycka
to questions. In sum, we're going to start with
00:44:15
Monika Borycka
the chiul of the may You are the author of a very interesting text, which recently fell into LinkedIn. And very much, we need to do this text. The right to win, which is the right to win. The right to win, which is the Polish founders of creative sector need new instruments of global rivalization.
00:44:36
Monika Borycka
go back to the region of MENA and back our
00:44:38
Łukasz
Uh-huh.
00:44:39
Monika Borycka
but now way ah po but to just when you are at autoutmy impact so chair v ku you ah dona piana buttotashni achiite to read yeah but yes text to theve otira the cavuchhi or umerano alettoas the barza doja a piana such it baro dobra di denoza prosquego sectora creative techch yeah dr a guchada fer youniovvetzman ah yakotamentalia alija
00:45:03
Łukasz
but so so natotaca reflexiana and rappira she binamo yuhuobiistic ofservatia heritage <unk> me luj mis branchesre me snapsha shinhupi nastolait jeff quaji but pocaramove man but gen <unk>ia attach fujaa business which just niche but
00:45:25
Monika Borycka
Mm-hmm. Mm-hmm.
00:45:33
Łukasz
ah potential but browser film away and gaming, or game-dave, more precisely. But this potential is to
00:45:48
Monika Borycka
yeah hu
00:45:57
Łukasz
and okve like kium madenacha operaperra in itto na postavinia fma to know the of of
00:46:20
Łukasz
One thing that it is a great start point, but I have given yeah but i da that past results ah do not forecast the and the future.
00:46:49
Łukasz
ah stay branchetons nachez jaot and pitnache at puer santeavanno kidre but yes yeahagia don want to the they
00:46:55
Monika Borycka
Mm-hmm. Mm-hmm.
00:47:06
Łukasz
but asot national man in the india in the and
00:47:20
Monika Borycka
her
00:47:39
Łukasz
and the where the rivalry starts, when the ryth is so much like a market, it is a little bit like a marketer, which is your competition. In many cases, the competition is the access to capital.
00:47:53
Łukasz
bądź dostęp do dystrybucji. not a moshmitna at but double pra product allla ritana va shive et tap pi rosvo uneergo but stretch ahmer senioria invested sania To to
00:47:59
Monika Borycka
Mm-hmm.
00:48:18
Łukasz
who doesn't know regionalism. It means that at the end it is a transaction.
Gaming IP and Market Dynamics
00:48:24
Łukasz
If it is a good deal, it is obviously good in scale of but but a deal. Generalizing so that tego marques buttobao ittorohe egbi vi dutch de meraniaags Model business in the gaming industry slightly closer to film. means that there category
00:48:52
Monika Borycka
Mm-hmm.
00:48:58
Łukasz
to zaangażowani, no to są fundusze private equity, jakieś tam sovereign wealth funds, nie wiem, Norwegia, Nowa Zelandia inwestują w te produkcje gdybyśmy my nie mieli CD Projekt albo Techlandu, ogóle nawet byśmy nie rozmawiali o tej kategorii, nie? Ale jakby one są, ale jakby nie są not to the whole branch.
00:49:20
Łukasz
I think that I see that, mainly in the conversation with friends, who have been a few years ago, to thequecaat demo
00:49:34
Łukasz
a to it a few years ago, we have it to do it, sometimes with a great talent,
00:49:45
Monika Borycka
Mm-hmm.
00:49:59
Łukasz
this poem e ote je yes jihi a keishta kabaiara sami shuda uakash pi she ina sovania and a model, in which a few years ago, or a few years ago, the money was on vertical slide from Publishers, now he is now going to be removed and people are with the product
00:50:23
Monika Borycka
Uh-huh.
00:50:29
Łukasz
and the team just didn't
Partnerships in IP Development
00:50:32
Łukasz
develop. And to what I see, in the second part, we have talked about it a a and Z Speedrun, ASICS and Z to one of the biggest fundus every stage specific fundus dedicated to game devs,
00:50:57
Łukasz
ale poppiche vojaity terrataas vi vette on your manal game day but because the
00:51:11
Monika Borycka
But also thinking about this IP, you think you think about it as a game, or thinking about it like in case, in which we mentioned at the beginning, CD
00:51:13
Łukasz
yeah now
00:51:27
Łukasz
Exactly. In the whole package.
00:51:31
Monika Borycka
was the new da look a tokitakisa a pocketpo and pago
00:51:35
Łukasz
We do these companies don't hear?
00:51:40
Łukasz
O ile nie jesteś głęboko w niszy, bo one mają niecałe 2 lata.
00:51:52
Monika Borycka
Mm-hmm.
00:51:53
Łukasz
studio, pierwsze 2 lata pracują w Stealthie. Za 2-3 lata po prostu wszyscy będziemy tych narzędzi korzystać, bo one tam zostały zbudowane. No i to na koniec to jest bardzo...
00:52:08
Łukasz
technology, which means that the amount of partnership, which must be found in the same moment in the new company, be successful, is really very large.
00:52:27
Łukasz
And the effect of the support, which the history of the history of the company built in the States, or in China or in Asia, they are that of a
00:53:00
Łukasz
actually aba con no on formal So, of the the content or gameplay, but with an innovation in infrastructure, it will be done.
New IP Companies and Technological Solutions
00:53:09
Łukasz
And the market will not be us so much for us.
00:53:14
Łukasz
cover
00:53:15
Monika Borycka
okay
00:53:37
Łukasz
um
00:53:37
Monika Borycka
ah to submit to an a ip ale nava diro vola ah the interest of o the maten to v suha onno butnas ni yetto toish to to poetry ex theronnch vogras foo she called the o So the
00:53:55
Monika Borycka
yetododolani pi and sister baro buto like ki chicago You probably said that you were saying that it is a place where companies are maybe big for 2-3-4 years, but they are building different types of technological solutions.
00:54:09
Monika Borycka
and left tim momenti buto ruznagozayota uz vizaia technologyna moganba themawamiticna babaunum to the trohetash krangoupe ah budovaa ittoas lanito shicava yenapidrannatro heterta pat yeah only university university sta go gaming my name is daniel suna postti barge kiuno charra corruzo meroreffky ah got a go o vi chappo miia andre saw i sixteen zias s name's ne de nane fonduche is a super super pierre mitag dalet ta dale ah ilata gotpa like the be mo And of
00:54:45
Monika Borycka
Where do you find information? so poletta o so monurra ah waum bailla vashni sheza interest ofva it so digital informmai
00:54:55
Łukasz
No, in a my right to win,
00:55:18
Monika Borycka
Mm-hmm.
00:55:18
Łukasz
nahitahavabula so cheto buovva is something that to the branche, but despite the fact that the path is still for them.
00:55:37
Łukasz
monday on scrap for good at la union that's no education ah yes ro ah bo isagia that' yeah i do i say thatctorist um and The Często są z opóźnieniem.
00:56:11
Monika Borycka
Mm-hmm.
00:56:11
Łukasz
and strange as soup which more abstract bit more abstract but theata kid it desire branch as to draw so she's visage but shehazund and prasor at edu cainee hows on thatact if hadon a of moment shift to them taefhico court ah e itashiaur she qla outna call runesla also the sheron he ah changed kochera change cochero via cara especially when you're in the working projects, people don't have time to mentor it.
00:56:44
Monika Borycka
Mm-hmm.
00:56:47
Łukasz
But for this category of people, I think that it's really good to be looking for mentors. and late category also vaes ah fact shi barza dobjeist shuka mentorov they tim mila tore some micches viate jaos for artist stna ah jitoyaste bayta capacity taking sch shas voreda each through nari shiimanostanudo fima but a use tohima nas still the
00:57:19
Łukasz
It means that if you are a creator, you to a creator of public. toakkitchnya knowerabish and tainraor and pubina to create portfolio, behans even following behind the scenes, to and but a medium in some areas.
Startup Challenges in the IP Industry
00:57:54
Łukasz
Even if it's like A16Z, they are in a in the result of this,
00:58:13
Łukasz
because they can't get them out of And in general, the business from zero to
00:58:13
Monika Borycka
Mm-hmm. huh
00:58:37
Łukasz
to do first few years of the
00:58:42
Łukasz
which is not a corporation but which dalet epavna qltara quitaakki obbraov raic apa found momentia papa to the one is the inha rabuang you have butte but so versionna ifhi so sore de ponovani dot the gosova but pitching be samit was na tri sheikash the mushi but
00:59:15
Łukasz
um foundar basic the eandro arugan so laticcao barza barji deshqueron so shit that has minu and areo toyes volepodeiada
00:59:41
Łukasz
the
00:59:52
Łukasz
And it was a very important thing to do with the business.
IP as a Business Model for Cultural Capital
00:59:57
Łukasz
that they actually spalali on this topic and to and film in film good out yeah ah op apartan and dogen reo and aszeus bo a i could say and viza iton chatan congrat me team staius but economist daw pra prado pre dorek kuna but and muhambiak keishnari chini as i mentioned of tore or a
01:00:45
Łukasz
project of organization, which is not only for the to to zebra investor a nato to pro the investor orga is actually not the ca and so snapt low- test stack key perspective i invested seap robot to investor um if that vo is apparently naturally me if that the a p dot problems but isangia usually
01:01:09
Monika Borycka
Mm-hmm.
01:01:11
Łukasz
ah to traditionala muhi yeah so
01:01:22
Łukasz
But in fact, IP is the business model, in order to create a culture, because it cultural,
01:01:40
Łukasz
but thesang that utrava also to and build a value of the capital. and this v edge she this spavi <unk> rev andra saying budaba faptta dupo that
01:02:06
Monika Borycka
but not enough. That's what think. That's what I think. I think that we've met with this kind information that can do something that we can do something like We are going to the
01:02:47
Monika Borycka
or boro to start on zaran niport shabu and invested see throw on so bit of turkish comics of internet chat but but so there's popular niki um ah seralna u be ananatic to koittotoha okay you havevin sa butta tik dr vaam yeah the yes the tawamaa yeah it has missed
01:03:06
Łukasz
Exactly.
01:03:07
Monika Borycka
very super na etaki vertaki
01:03:07
Łukasz
It's a very good point. m yeah Christopher Nolan has no problem with the financial savings.
01:03:18
Monika Borycka
Trudności może ma, ale problemów raczej nie ma.
01:03:20
Łukasz
You know what I other problems, which means what you do to do with the studio.
01:03:20
Monika Borycka
Słuchaj, tam wiesz, wiem.
01:03:28
Monika Borycka
Tak.
01:03:28
Łukasz
However, what you do now on the market is that even if you start the first studio actually stand for you
01:03:40
Łukasz
ah laacttic chita is at the bottom ah bushshkeni as pufina capitalita toa and margra on pinchulla bodavania in abshkrati and ruji to me a lot of
01:03:49
Monika Borycka
Mm-hmm.
01:03:49
Łukasz
san like it a ain't goingnna happen since shes should cha about the six like vi nova ah tomoja o notcha instead of running at mmitc um al pato vietnam or vi me and pi a product during someation are in a abshkka ze where clata and ivadoremian a lot ofquebuceto and raies at say nigo natototsa muish butdawaresh ah toyest and relas puicna ter trapocaueja yeahtika buu stto a laacttini esterstein activities zo spco be to which
01:04:33
Łukasz
using IPs in the media, which you mentioned, interactive comics, short videos.
01:04:35
Monika Borycka
Mm-hmm.
01:04:39
Łukasz
And to be clear, there are no small things on your channels, you can go to the platform and just put it in the platform, and just put it in the tools that are available, and be just a deliverable content, and also see how it is.
01:04:57
Łukasz
yakta opa
01:04:59
Monika Borycka
I have a problem with the pop culture. I know it's a little bit.
Fringe IP Topics and Traditional Narratives
01:05:05
Monika Borycka
But fact fact, I that's point. We talk about fringe things, which are things that are in middle, which are in middle of border, which are in border.
01:05:15
Monika Borycka
ahak trohena and ubo torohe trohe trojanaakki and the potakki g graniza or about the the a million.
01:05:33
Monika Borycka
I think that's the topic another conversation, because we have to talk about it.
01:05:34
Łukasz
The quantity, no total, total.
01:05:40
Monika Borycka
ah going to going to trust iev gula tesh mishta atak kimut sumovanium dobram yes dachaopov style at levos nochi ineltuane buter we ah arom non niuatio ze zeviscar But the the issues areippoulurin yeah and ittoes theentta mata to sanaszaakkreov style its from mu nago chitago ah what is happening, what are the interesting things, how many concepts come to it, you just didn't see it, I just saw it yesterday, I came back to to a intellectual intellectual, but that are not popular.
01:06:21
Monika Borycka
as i to to likeki horror western, which a the be
01:06:32
Łukasz
Yeah.
01:06:49
Monika Borycka
virtual guide exist we haven' going all the official kinds of internet
01:06:52
Łukasz
No, chyba najlepiej na Linkedinie na Twitterze. Łukasz Alvast z literą L, bo L jest ciężko wyszukiwalne w niepolskich klawiaturach.
01:07:02
Monika Borycka
So.
01:07:04
Łukasz
ah DM, bezpośrednia wiadomość, chętnie odpowiem.
01:07:12
Monika Borycka
panella super bardotiianquezza rosmova ios fua
01:07:15
Łukasz
Dzięki.