Transcript
Monika Borycka: Good morning, welcome to podcast of the future. Welcome to the future, and welcome the Janna Frota-Kurkowska and.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Monika real: traditionally Monika Boryska, czyli TrendRadar.
Monika Borycka: spnala tu lia jane do muika it's ajiha tvjihai
Monika real: Today we continue to which a to Przyszłość in the Apte Design,
Monika Borycka: But we are still wondering,
Monika real: Yes, it's a report, would say, even a niche for many our friends. We treat him as one of the is the Of
Monika real: or the Western world, but it is
Monika real: to to dam ah toy to to and rapport viruza on ni de near pichon ureda
Monika Borycka: ah boani ka yatash neani kanya
Monika real: Yes, or a new year, from the year. And of of
Monika Borycka: What can I say? Activate Consulting Technology and Media Outlook 2026. It's a very long name, a very long report, but I is Azjatycki, especially on China and no, you know, gaming, technology, there are very granularities that, when go through the report, are complete, but they are also fine, also
Monika Borycka: I, my opinion, I also like this technique, I recommend that every one of these sections, and there is probably 20 or 20, if I look at it fast, it can be a great base and a point of view to further research. I just give a couple of examples. have a particular section of prediction markets, which is a good example of prediction market,
Monika Borycka: We have a a spatial computing.
Monika real: Convergencia.
Monika Borycka: nowe map of data for consumers in the way to enter place AI playbook. So, we have a look at 360, very granularly and or even on the the Future Group,
Monika real: ah prada of sumit ab sujauts palm nowwaj bogo jaji oma familymi yaa watch data go on ca shiftta ki termin yeah and nitaovva menaraport To by Southwest Austin. But
Monika Borycka: We also have to add, that Emi Web is in March, because Activate is coming from April, April, April.
Monika real: because shows the context of socialhowva trans oup opinion andavva cur kimist naruha i social ale bazuion mean nate but nate potsavic to ramardo wadia oppojava teras shehaen just non unfortunateia posta gunatama the
Monika real: I often get asked if it's only a report that is only a technology report. My answer is not only because even title is about media, which is about consumption different media in environment,
Monika real: like you sort of v got on like
Monika Borycka: But in the whole world, I think that's a report about politics.
Monika real: talk
Monika Borycka: ah marunagoro zaus
Monika real: A to ciekawe, ciekawe spojrzenie.
Monika Borycka: No, because if you have the regulatory issues that are under the report, they will have a impact on the prediction of the sports betting.
Monika Borycka: nasport betin naruz nagoro zayo ah erro v ayaitak dalevinbe tago ah taagona tashno klaawa love lago on of of
Monika Borycka: which is a Amy Webb, zeszłym roku Amy Webb miała 1000 stron, ten zero inwestycji pieniężnych.
Monika Borycka: Ja uważam, że to jest jeden z lepszych deali w internecie.
Monika real: to the people like activate
Monika Borycka: Tak.
Monika real: activate ah ah
Monika Borycka: Activate zmusza, I pokazuje, Activate zmusza do myślenia.
Monika real: Yes, exactly. Every single slide start the school senior since she chance on his own ah tony samusta kiss condenovan of
Monika real: so to do do movie not but proposed to pull it some and no yeah ah iteras stash chawa bushshme rosutka paul rosma v or ta garachman vi daniel and yeah a sobi suhaifrota pauam the shortra must be stretch bo I to I it's
Monika Borycka: I
Monika real: What have to the sport
Monika Borycka: am to write it.
Monika real: sharo bo of sport betting go a broco it's our re yaktamawa
Monika Borycka: nana
Monika real: v
Monika Borycka: To say that, to be more legal.
Monika real: then keep producting attack ah
Monika Borycka: A weird thing that someone
Monika real: Exactly. It's a whole section of politics of the city. One of the services recently received quite a lot of power from the events of Venezuela's events. Where turned out, that the prediction of the city
Monika real: predicts your al
Monika Borycka: saw. traffic gden tra k cri vijo
Monika real: Yes, a of
Monika real: It was
Monika real: po attack is ah ta kaistotna vidamoos not platform ah no vioon's van issue
Monika Borycka: I would like to say, I would like to say about the most interesting things about prediction markets. I would like to say about the prediction markets. It is still a bit of a niche, but it is very much more than it takes a lot time. But you have to say that you have to say that it is also a political report. Thank you very much.
Monika real: I just wanted to do this to and
Monika Borycka: Mm-hmm.
Monika real: chk I think that to to fu uluanana slide is pop chani flat thegoa porto naal for uluion name slide them the the
Monika Borycka: Mm-hmm.
Monika Borycka: Oh, my gosh.
Monika Borycka: He always will be my favorite slide, which activates attention clock, which is how much time we on
Monika Borycka: I'm going to
Monika Borycka: song suggested to a good gene issue the ma mini note that the gu afterpo maniaka movie somoya da obama to the good gene the naty mini unless whennikapa chita conta chicagovoachu iam paco ob da sherano vidamo chi take care gina gadamo she a shater that we have this multitasking.
Monika Borycka: think that the but just
Monika real: Mm-hmm.
Monika Borycka: We can the to that,
Monika Borycka: to like kumasz, o co chodzi.
Monika real: Poziom podstawowy wiedzy o branży gamingowej. O grach!
Monika Borycka: to,
Monika Borycka: To znaczy, trochę jak na tym memie,
Monika real: It's a bit of a film. a lets so all okay vaku gra itam bandepog on that feet to defeat to the former roriky former rorevky
Monika Borycka: Exactly, and now it's like in this meme, hello dog, I heard you like TikTok, so we put more TikTok in your the it's GTA 6, and there you can watch TikTok.
Monika Borycka: and visec but So it's like multitasking, you can't do on three or two, but three.
Monika Borycka: So, obviously it's a very much a very easy example, but it's great to the
Monika real: ah the do brato yeah o summanutensive to kimar ra yeah ve naha to taak toyen ein kironak octorumcture baro momoche rap report activta vi biat onna benjieras barja ros rivanapsrunaform ah
Monika Borycka: Mm-hmm.
Monika real: I'm just bit of a language and everyone is trying to make it as much as possible. But...
Monika Borycka: Netflix is competing with HBO Netflix is competing with of attention.
Monika real: I in
Monika real: which is the and the
Monika real: What can be a support test that is very much from the Activate
Monika Borycka: No, I don't think I was going to is So it's almost less than 8 hours. I remember that was always a test What they say, how they see the data. And always in 90% or even 80% to it was like a little. No, no, no, no, no
Monika Borycka: addition toa chitannavatoim jici enu to bewa like e turkaishna the maia notti latonia and ob to shaactto partsov ni perua pinjigoji vince sotahi ccava yeah is that
Monika real: in the media.
Monika Borycka: Przerwa na kawę, słuchaj. No.
Monika Borycka: 100%, 100%. stop proton stop protan covervetoto is baro chicavi pocaan and ya yeahtas vito sort movie video out your messaging abak dale
Monika Borycka: Tylko wiesz, to jest bardzo ciekawie pokazane.
Monika Borycka: no.
Monika real: to the report.
Monika Borycka: The
Monika real: ah
Monika Borycka: most interesting thing, the The
Monika real: them thatug
Monika real: Back.
Monika Borycka: i have to workup seja umm so nich chavan vicha um istamatic to story he the but needs to movie systems na aison william koniam to ni chat next to movie to graph de hota pavnato sortwa na muion a verbamonia niteovvi obvious ah a deian cook to direct be a bodavo terra but i excuse attract to to direct bellla bovo butammeaics of of vlabi bototashationist the movie may However, I a Technology and Media Age Identity.
Monika Borycka: does nacha rememberto ta do observ the ma papoos school vieno ginimaavurri she in tefiua ah ibardo chicavata tea vie nes yes the ni younumeram erago luja ore ourim muji okre lon foya for ummit but ucha technolog imau itto baro ah mane ezara pavawa but iist the concept named To age identity.
Monika real: Mm-hmm. Mm-hmm.
Monika Borycka: So, like, identify the age, not the I
Monika Borycka: All the the
Monika Borycka: Very interesting is, I don't know you have noticed, how many groups identify with this age identity,
Monika Borycka: oilev demo ah saidhi na advice div viak the bia mavogleta go on your va causes th on taak causes th on paak their generation, to technology, in the direction of Z, a media age, which is chinibarje i of keun kuzzaek amaa mada actually actually um tatake attack con sumenska preserv cheenia madovach theli triva movie boge estimates a star and a short dramater is the qua nato she the star in na tiktoka
Monika Borycka: ah totaes minus minresh min sheam yeah ipovem tissue to me totan is ascoruo e tuai an navan ya korea on riiaovs in in dali vla in the inar a group of ecova a tim nam nihiruon in abcad the feel. And is, that is a marketing for silver generation for silver,
Monika Borycka: We have a product projecting digital product.
Monika real: To jest bardzo ciekawe. Ja też zwróciłam uwagę na technology and media identity jako trochę alternatywny sposób
Monika real: definiowania grupy docelowej. To jest też kwestia tego, że mam wrażenie, że wszystko staje się dzisiaj bardziej płynne. is a perama she popo osak transnsto verosschi albus posovbu uri and aippo ohi traso alberkita defino van deovva osak demographicne and zania in neron lamni isne buttaac stampness the of
Monika real: but ah bary push sanna sons andga givano to those say the bomb ma matertaki and takiposumo vana that firms often expand their proposals their role in life.
Monika real: We have two segments of And so, in the second area, Discord, which has their Discord server shops,
Monika Borycka: Mm-hmm.
Monika real: and canna comunika sits chickennna and straage albudru gotrona mama v some shekav to a plateto toto yeah tri a blood ta from cheya ala tutaes akiirron attack um but apple tv apple fitness apple music
Monika Borycka: Mm-hmm.
Monika real: tojiop butto sheta so as but as you po neck iwa pan yet go nacha go and you consolvego uutovnika chesov meca she ta kim standardardovin pojaum umreto tetanov pojao the michayun shi abscota samma fora me toraji she i've activated some ah ultimate act also put on there We talked about this in the last year, that media are becoming more efficient, between the AI interface or the AI interface, that AI interface can be replaced by the one that is a medium to the other format.
Monika real: film,
Monika Borycka: Liquid content, that's what it was.
Monika real: Exactly, quad ne and liquid ta liquid content. Activate also has a lot of is of them rapport che or move um attack ah
Monika Borycka: ah yeah But I would not like to when to
Monika real: Yes, we will not get out.
Monika Borycka: You said very interesting example of Discord,
Monika Borycka: It's hard to go the a very important plus of this report, that the
Monika Borycka: know. I don't I don't don't
Monika real: Okay, so we go into AI Search, we leave him on dessert, on episode, there are lot of things happening, but it's it's a frot.
Monika Borycka: know. I don't know. don't know. don't don't know. don't know. I know. don't know. know. don't don't I don't don't know. don't know. don't don't know. don't
Monika real: but umhi massad tojamaa a littleto do ofrota
Monika Borycka: don't know. don't know. I don't know. don't I don't know. don't know. don't know. I don't know. don't know. don't know. know. I I don't know. I don't don't know. don't I don't I know. I don't don't know. know. I know. I don't know. know.
Monika Borycka: don't know. know. I don't don't know. don't know. don't don't don't know. I don't I know. don't know. don't I don't don't know. I don't I know. don't
Monika real: But...
Monika Borycka: I don't
Monika real: Okay, but you what you have to do, what you have to do?
Monika Borycka: no
Monika Borycka: What is not an obvious thing that I have to sport.
Monika Borycka: ah The last appointment appointment TV and the new streaming battlefield. Why do have to to is a lot
Monika real: It's interesting. Because sport
Monika Borycka: Like a fan sport.
Monika real: yeah toistta kitta maurri restaurant stone we abandoned the stretch oovvi umina and na kanawavin zap pra i'm sports star vaniriknanikov nowash nico tore ah eat dash the gotum ro No,
Monika real: komunikacji, ale też lifestylu, więc uważam, że to też rozdział, który z uwagą należy prześledzić.
Monika Borycka: The more that he is of sport. India, cricket,
Monika Borycka: Canada is hockey so but
Monika Borycka: the there was a So we have a high increase in the
Monika Borycka: vier vishti milonuf a fan of triri mamet and shiros of a million per year. Very interesting, the way they are happening in the world. I don't want to go into the details, because we spent the whole day on this. I think that we have to see how streaming do this is coming, how the fight is going on. And it's very interesting, it's something that I'm afraid of. The 116 season itoes barochiicava tosuheimia toyes vo triimism rojio as astroist tochesnaste ten says on
Monika real: Oh, I'm on the same slide.
Monika Borycka: I was so great.
Monika real: So,
Monika Borycka: I don't know about anything about sports.
Monika real: but
Monika Borycka: I've been playing in Madena in I was like, I'm going get my head.
Monika real: it does a be sad as
Monika Borycka: yeshi'swa palms are go yeah yeah but
Monika real: No tak, bo tu znika w ogóle kategoria linear exclusive, czyli telewizja linearna i program telewizyjny, oczywiście to of a cast
Monika Borycka: Tak. Tak.
Monika real: seem exclusive ah jiha ah after of na on some sazoneia talk
Monika Borycka: I to jest coś, co przykuło moją uwagę, ale też co przykuło moją uwagę, że pojawił się tutaj Netflix. yeah
Monika real: YouTube. If someone is television, but also streaming,
Monika Borycka: YouTube, which is TV 2.0 and I keep holding on.
Monika real: attack to to and nap pra de song do suchchi ishitosh vola sheji braja talavisin I
Monika real: I don't know, what else can you say about this? There are some of vi touches the the
Monika Borycka: NASCAR Racing.
Monika real: the
Monika Borycka: Two words. car cars, which are not Formula 1.
Monika real: ta
Monika real: to do so.
Monika real: be
Monika real: polarna sporte latina not um shitota benja festival novaque of vocu navat which as a
Monika Borycka: You said sport, just a little bit of surprise, then I to we also learn a lot of new names of sports.
Monika Borycka: But there is another thing and I think we can leave this sport. We have here a lot partners streaming. What is interesting to me, I'm going to be a Apple is a part of Formula 1.
Monika Borycka: What film was released in the last year? very gough and do kin, produced by Apple.
Monika real: No, Darius, no, tak.
Monika Borycka: Formula 1, Formula 1 with Brad Pitt. those who I a and so to
Monika Borycka: theruku from moza me since knowledge is novel observ william shachevistoed somamis dale suha satamy so
Monika real: ah he had the call of sopo ne bo ni a shotummaroman v poonei if the moin co I
Monika Borycka: Not about the pre-reviewing, but have a list. I'm going to
Monika real: a look at the cards,
Monika Borycka: go on the list. I'm going to go on the list. Monia, you can do this. I'm going to go on the list.
Monika real: But because I'm like piece of so I
Monika Borycka: No, it's a I slide.
Monika Borycka: ah
Monika real: think that the production market is also close you, Frota. The world of tokenization, but or web 3.0. But from my side, the production market are already
Monika Borycka: Lootboxes?
Monika Borycka: No, of course.
Monika real: which are in the niche, which are in the future, foresight, forecasting, which can be already established, although not financially,
Monika real: a book that shows that sometimes
Monika real: ah taimm vashna obsavianuovi devanno ah toia spelici albuna mutats exp experti parts of mit vikiam and nasa pen taagono to trekita a and specialovana vashni forache for castin guant tomi master rammi a
Monika Borycka: Mm-hmm.
Monika real: so the songs viinaina or so to the mayo ofnagoza pre dispoits yeah in the sixth sense and they have the most predictions. There are also some new ones, but Activate
Monika Borycka: Mm-hmm.
Monika real: this this is for operators the pre-reviews.
Monika real: He shows that on the of of all free-treats.
Monika Borycka: But wait, wait. Listen, my father
Monika Borycka: will do this. I'm...
Monika Borycka: yeah
Monika Borycka: aena it's a but but but but but so i ni nia pop piha moata ectu reak buter chipos dragonam e hasswa puttu and benji pada youwa yuavviia ofavviia zara pick an napoly market obsavvion e but vi de taco tacues was lago I'm here to something else. I'm sorry, I'm sorry, I'm sorry, but I'm sorry, but thing is one of my favorite things. One is one very professional, and one is one very professional, and one is one most professional ones. Three most popular categories. I'll see you later. Sport, politics and crypto. crypto.
Monika Borycka: I think that the policy one of the strongest forces, and appenachche ah Activate Me only has to be the danych.
Monika Borycka: this is that pop pierraov danni it is a mria vii 48% of a
Monika Borycka: i barotaivvosque volsque category no crypto is only 9%, but politics and sport is already doing their own. rest, Monia, is a classic. Media and the revolution, economy and finance, a classic.
Monika Borycka: Technology and I to betting market?
Monika real: You
Monika Borycka: no
Monika real: say that you known as a category,
Monika Borycka: No tak! okay
Monika Borycka: I would have
Monika real: no active activities. But the platforms, which are here like Iowa Electronic Markets, which is about betting on topic of ah ah the
Monika Borycka: Atacik, ha?
Monika real: um vaan social maji nahi vare chatakk to someit start the
Monika Borycka: ah love your so ramni bo shaov vito autotojipe naing shocked lamna stay stay stago go like those students tovaish change work But shock Gnosis know, because he started as a
Monika Borycka: There was a Gnosis Safe, Chain, which were all blockchain must-have.
Monika real: Thank you.
Monika Borycka: Now it turns out that all like the but buteffhike and payment things, which are related to entertainment. economy, finance it's a that the in
Monika Borycka: product, which I know, it is shown in prediction markets. It is very interesting and is for me one of the most important things
Monika Borycka: But the services. services are then written down. And it's a prediction markets, to the slides super, to be able to get into the topic.
Monika real: No to platform, sport betting będzie bramą do tych
Monika Borycka: They are really good.
Monika Borycka: talk
Monika real: of the other categories, and it will continue to little bit of a question from this section how many models of these platforms are tested.
Monika Borycka: Mm-hmm.
Monika real: Because these platforms are decentralized and centralized, or there a manifold, which is a play money reputation based. So, these are very interesting models of work. It's nice of the new work,
Monika real: in a business online.
Monika Borycka: But
Monika real: So, I'm going to
Monika Borycka: I have another thing I have another thing have another thing I would like to do it to see the notable investors in the field. There is a lot of investors, but there is a lot of investors.
Monika real: to that.
Monika Borycka: It is interesting, but the last one is, but the first one We'll call us Kalash i Polymarket, two of them are two leaders in the market.
Monika Borycka: Who is the investor?
Monika Borycka: a lot of people who say.
Monika real: No, no, właśnie, trzy głu... Tak.
Monika Borycka: What happens to you in Polymarket? The is ICE, very interesting name, 1789 Capital Founders of Founders Fund, there is very popular name,
Monika Borycka: talk to segadu boacla founders for of of found nottu type payavasha obbasia touch dash poppua and na visco chili Peter
Monika real: I think that in
Monika Borycka: so shepo won to if she's scar going yeah it snow
Monika real: the way, that Polymarket Carshney we are just talking about the platform and talking about how these platforms are, what are their hidden gems. I think that the difference in investors is also in the type of these two platforms.
Monika Borycka: I would have said that it's a little bit like a podobieństwo, but it's fine to be
Monika real: ale allle know ali putdoins photo ali kar is sent vi But and of
Monika Borycka: good thing.
Monika Borycka: the Venezuelan first Activate.
Monika real: So there are a lot of the a hrab to talk about the services I would like to talk about it
Monika Borycka: To Ty, słuchaj, nie, to Ty, to no.
Monika real: this so yeah know aletovehajvi of the photographistorto vioshi a toazaam chi be suang dish or is novel pettania the ches soang just orders jala almost it say out But oh yeah you to to
Monika Borycka: Ojeju.
Monika Borycka: Wait, which is the strono?
Monika real: so sheterton pieren te pierson ruta pa em ro g nico pora vionak she and
Monika real: There was justta go givantego vima a to But
Monika real: yakto chita
Monika Borycka: Monia, just ask me, how in vinia paul pomon zorore yes minus she them meut okay a eli bar soia la chagobo the the audio.
Monika real: fact out there
Monika real: No, no, no, podcasty, tak?
Monika Borycka: tyler swift near britney spearerce No właśnie i audio, it's a
Monika Borycka: and nabiranaschila that dohaj ti suha ah alto soid naakke dam or subbu muslim and as what superfaos schememmi trend j shaam un you doo as suha own tatoiaian gaovadi that is za about soviet the damiers thought yesterday the we a of audio AI,
Monika Borycka: all platforms like
Monika Borycka: ah Maybe it may that you should listen to and
Monika Borycka: other kinds of to
Monika Borycka: natural to be, that you don't listen to this telework, you don't listen to this mg, you don't listen to Bruno Mars, but you also create something in związ with it. There other reports that they don't
Monika real: So, fandoms are full, although they are not in Activate in the
Monika Borycka: touch the fandom, but again...
Monika Borycka: alice's novel
Monika Borycka: sorry, little bit on the drink. There is a thing that is involved with Activate. And we it, we can think about it, and think about it. There is no way to interpret it. There is no way to interpret it. We do ourselves. But this is my bet.
Monika Borycka: and intertai ta inter pertaim mu must be za beach samin famous choice mo my with but
Monika real: Good.
Monika Borycka: <unk>shi de minut ofta toha the music a meit ta dala ao barja evolua it attemptta shohoji bardi dotego pit nastomino the format of aud viswanet the format of for
Monika real: um jeff
Monika Borycka: tay mom v versanno
Monika real: toist sam sam koni To of to video
Monika real: social video, because it's always domain Activate. I always love this slide i'm not on asstraage javanantte should my and a is in nabarge olandan i me and the of
Monika Borycka: So you can bet on the market who will be with him. Amazing. To do more.
Monika real: But it's not typical, it's creators and
Monika Borycka: so timbarje
Monika real: addition to protannita and at The to ecosystem, all the bibliography the content, to create a new intellectual property.
Monika Borycka: Thank you.
Monika real: We have a few examples. Prime Video with Mr Beast, Netflix with Mrs Rachel. If you don't say anything about these, then we will be able to to a television
Monika Borycka: Thank you.
Monika real: in our country, but not every one should, but not every one should. The reason for the infrastructure, costs 1,000,000,000,000. And here is a really interesting concurrent. And the last thing, the same thing is the short drama. And we have to talk about this as a full-time thing, which will be raised in the body.
Monika Borycka: Yes, exactly.
Monika real: but perop prame zevis cook toa benja roov shi wear ma and
Monika Borycka: Słuchaj, mute na moje serce. 28 milionów Amerykanów ogląda mikrodramy. To już naprawdę nie znisza.
Monika real: Formatu.
Monika Borycka: Bardzo się cieszę, że I've Done It Before It Was Cool.
Monika real: formato ta
Monika Borycka: yes Of course, of course, Chi's, as it is for her. But it's not a trend, it's a move along, nothing to see her here. Everyone, every group is a week.
Monika Borycka: usually yesterday the vastonia trafiwato niba and paro stu trafi If a
Monika real: That's interesting topic.
Monika Borycka: hu
Monika real: Short, Drama Box, Flick Reels. We have TikTok and Instagram, where you can find more series of drama, divided into short-drams, short-drams, short-drams.
Monika real: and it be to meet you. My bet is the a of
Monika Borycka: Rocks activate, I'm just a little I'm just a little bit.
Monika real: i This is a the and
Monika Borycka: yeahvan like
Monika Borycka: Please comment, please comment in the internet and give a
Monika Borycka: those huhannya
Monika real: Do usłyszenia!
