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TTLR EP660: Brian Tracy - How To Double Your Income In 1 Year or Less
102 Plays14 days ago
“You can only become a hundredaire, a thousandaire, a millionaire by serving other people. That’s a wonderful thing.”
Financial freedom isn’t about luck—it’s about applying proven strategies that have stood the test of time. The key to doubling your income in a year isn’t a secret; it’s a formula. Prioritize high-value activities, refine your skills, and leverage the power of compounding efforts. Whether it’s making twice the sales calls, optimizing your offer, or improving efficiency by just 2% each month, the results add up fast. Success isn’t about working harder; it’s about working smarter, focusing on the right actions, and continuously improving.
Brian Tracy, a legend in personal development and business success, shares his battle-tested methods for wealth-building. He reveals how small, intentional changes—like setting crystal-clear goals, developing high-income skills, and outpacing the competition—can transform your financial trajectory. He also dives into the psychology of success, demonstrating how making a firm decision to become a millionaire sets off a chain reaction of growth, action, and opportunities.
Brian Tracy is a world-renowned speaker, entrepreneur, and author of over 96 books, including Goals: How to Get Everything You Want—Faster Than You Ever Thought Possible. With decades of experience in sales, leadership, and success training, he has helped millions of entrepreneurs and professionals unlock their full potential. His insights on goal-setting, productivity, and financial mastery continue to shape the success of top performers worldwide.
Learn more & connect:
Brian’s Website (includes free resources for writing and publishing a book)
Goals: How to Get Everything You Want—Faster Than You Ever Thought Possible – by Brian Tracy
https://www.amazon.com/Goals-Get-Everything-Want-Faster/dp/1605094110
The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling – by Brian Tracy
https://www.amazon.com/Art-Closing-Sale-Making-Professional/dp/1400201110
Expert action steps:
Ask yourself...
1. “If I could achieve any one goal in life, which one goal would have the greatest positive impact on my life? What one goal would it be?”
2. “What one skill, if I was absolutely excellent at it, would help me to achieve my most important goal?”
3. “Who are the most important people in my life and what can I do to spend more time with them?”
Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
Recommended
Transcript
The Path to Becoming a Millionaire
00:00:03
Speaker
Becoming a millionaire is not the important thing. It's what you have to do to become a millionaire. You have to become a different person, more disciplined, more focused, a better planner. You have to upgrade your skills continuously. By the time you earn a million dollars, you become a totally different person.
The Thought Leader Revolution Podcast Introduction
00:00:25
Speaker
Welcome to the Thought Leader Revolution with Nikki Ballou. Join the revolution. There's never been a better time in history to speak your truth, find your freedom, and make your fortune. Each week, we interview the world's top thought leaders and learn the secrets of how they built a six to seven figure practice.
00:00:43
Speaker
This episode has been brought to you by ecircleacademy.com, the proven system to add six to seven figures a year to your thought leader practice.
00:00:53
Speaker
Welcome to another exciting episode of the podcast, The Thought Leader Revolution.
Interview with Brian Tracy on Personal Growth
00:00:58
Speaker
I'm your host, Nicky Ballou. And boy, we have a very special guest for you today.
00:01:04
Speaker
Today's guest is one of the icons of the personal development world. He is one of the true thought leader to the thought leaders. I am speaking, of course, of none other than the one, the only, the legendary Brian Tracy. Welcome to the show, Brian.
00:01:22
Speaker
Thank you, Mickey. it's ah It's a pleasure to be with you guys and and with all our friends. So I'm looking forward to this. Me too. So, Brian, The Thought Leader Revolution is a podcast that is ah aimed at the entrepreneur.
00:01:37
Speaker
The Thought Leader Revolution is all about inspiring, equipping, ah and encouraging entrepreneurs to get past their limits and to be their best. They don't come here because of me. I'm here every week.
00:01:51
Speaker
They're here because of you. they They want to learn from you. And everyone knows who you are, but I'm not sure everyone knows your backstory. So tell us your backstory. How'd you get to be the great Brian Tracy? Well, I started off working um at the age of 10, working in the neighborhood, mowing lawns, delivering newspapers.
00:02:10
Speaker
And I developed an association, which is very, very helpful between hard work and money. ah My parents didn't have any money, and my entire life I've had to work.
00:02:23
Speaker
ah my My wife also started working at the age of nine, babysitting. And um most of the people that I grew up with, if they wanted to have anything, they had to work for it.
The Importance of Financial Freedom
00:02:34
Speaker
And so that's a starting point. There always is an association between working and having money. Now, one of the things that um A friend of mine asked me, a very wise man, he said, what is your most important value in life?
00:02:50
Speaker
What is your most important value in life? And I thought about it and i realized my most important value is freedom. Freedom. ah love to be free. That's one of the reasons why and i love the free world. I love America because of freedom. Now, the number one reason why we're not free aside from psychological negative emotions and so on, is you don't have enough money.
00:03:16
Speaker
And 80% of people worry about money all the time. so one of important responsibilities that you have is to learn how to earn all the money that you want, to learn how to earn more than you need.
00:03:32
Speaker
80% of people go to bed at night and worry about money. All day long, they think about money. They get up in the morning and think about money.
Entrepreneurship and Creating Value
00:03:41
Speaker
No, what you have to do, and that's what entrepreneurship is.
00:03:45
Speaker
Entrepreneurship is finding a way to create value for people. It's to help people improve their lives in a cost-effective way. Now, it's interesting you should ask this, Vicky, because um I just got a book, and this is the book here, and it's I have ah ah about 6,000 books, but I just got this one. It was recommended. It's called The Making of Modern Economics, The Lives and Ideas of the Great Thinkers.
00:04:14
Speaker
And my turning point in my life was after years of work, I um responded to an ad, and I bought a book on economics. And the book on economics has 899 pages, and I started to read it. I'd never read anything on economics before, and it was on free market economics.
Maximizing Product Demand
00:04:36
Speaker
And I was never the same. I've attended conferences, I've given lectures, I've spoken and written and recorded um enormous amounts of material on economics. but the bottom line is this.
00:04:50
Speaker
is that if you're going to be successful as an entrepreneur entrepreneur means to begin to undertake to try something new and different to take a chance to take a risk and what that means is to find a way to serve other people with a product or service that you can offer and ah earn a profit on and You know, there's a funny little story about a shampoo company and the shampoo company was struggling and they hired an advertising agency and the advertising agency looked at their
00:05:27
Speaker
container and said where here's let's change the advertising because it said rinse um ah wash and rinse wash and rinse so it said wash rinse repeat e and they doubled the sales and other it's a very cute little story i uh in my 20s i worked in um the advertising industry.
00:05:53
Speaker
And i learned and studied, I read more than 20 books on advertising. And sometimes just a very small change in the way you offer your product or service can lead to a dramatic change in demand and sales and profitability and productivity.
00:06:12
Speaker
earning more money and having greater freedom. So that's basically been my drive always, what can I do that will yield the very highest amount to me?
00:06:24
Speaker
And then how can I make it better and better? ah i hear I'll say one more thing before we we open it up. But I was just ah always joke with my audiences, and my average audience of salespeople is about 1,600. I keep track of it. Sometimes it's 2,000, 3,000.
00:06:43
Speaker
But I say, there are three Cs that are going to determine your standard of living, The home you live in, the car you drive, the restaurants you go to, um what happens to your children, there's three C's.
00:06:58
Speaker
The first C is competition. is You're going to have to offer something that's better, faster, cheaper, easier, newer, um more attractive then your competition.
00:07:10
Speaker
And the second C is also competition. You're going to have to outsell, you're going outmarket, you're going to have to almost find something all day, every day, seven days a week, because your competition is extremely determined to take your customers away.
00:07:27
Speaker
And you have to be even more determined to take them and keep them. And the first third C is competition. And so everything in life that in our free society is you finding some way to satisfy people better, faster, or cheaper, easier than than anyone else.
The 'Err Factor' and Amazon's Success
00:07:49
Speaker
One of the, um but I've written now 96 books and I have but two more under contract already written. and then three more to get to 101.
00:08:02
Speaker
And I've got them all laid out, ready to It's just a matter of time. And so I always think in terms of books, and um one of my favorite book ideas is what I call the Err Factor.
00:08:17
Speaker
And the Err Factor says that everything in life has to do with the er. o sure i' having Can you see me now?
00:08:28
Speaker
McKinney? Yes. Okay, we have a challenger. There you are. There I am. yup we're good. Okay.
00:08:39
Speaker
Okay, i can I can see you. I'm just trying to get us back. Here we go. um I don't know what happened to the rest of this. and hundred ge Oh, no, no, no. We don't want that. It's a good...
00:08:56
Speaker
grief i'm coming back hold on you're good i can hear you and i can see you great there we go ah my tooth fell out this morning and i had a i had a small accident and i looked like i was lost in a bar flight i see it yeah so embarrassing and Anyway, um the the er factor says that everything in life, all your success and happiness, all your wealth and freedom and opportunities are going to be determined by the comparative. The comparative in English has an ER at the end.
00:09:37
Speaker
You're going to have
Opportunities for Wealth in America
00:09:38
Speaker
to offer something faster, better, cheaper, easier, um and a whole bunch of errs. And my favorite example is um a guy who started off with an idea to sell stuff online. Okay.
00:09:55
Speaker
at a time when everybody thought that ah the online, the internet was basically for Facebook and communication back and forth. The federal government developed the internet and then made it it public.
00:10:08
Speaker
Well, he came up with this idea that he could sell stuff, and his idea was sell books. He didn't have much money, so he borrowed $50,000 from his parents, moved from the East Coast to the West Coast, and began selling books out of his basement.
00:10:23
Speaker
And his name was Jeff Bezos. And he's now the second. He was at one time one, number one. He's now the second richest man in the history of the world.
00:10:34
Speaker
And the reason is because of the earth factor. He delivers more products. When he started off his business, people came to and said, could I sell my products through your online site?
00:10:47
Speaker
And he said, sure. So now he sells more than 300,000 products and he sells them fast. He used to remember, used to be able to buy a book in seven days. Now you can get a book ah overnight.
00:10:59
Speaker
I bought this book and this book is from a used bookstore in Texas and it was delivered in one day The communication is phenomenal. And this sells for $54.
00:11:13
Speaker
And from this used bookstore, it cost me $10.50 because they sent a used book that is almost brand new. You look at ah Jeff Bezos and Amazon, how can anybody ever compete with them?
00:11:28
Speaker
They're one of the first trillion-dollar businesses in history. And they started off. They didn't make a profit for seven years. For seven years, and they they invested and reinvested and worked 24 hours a day.
00:11:43
Speaker
And finally, they turned the corner. And today, Bezos is one of the richest people in the history of man on earth, right behind um our friend Elon Musk, who also started with nothing and started investing in a business and built a business, then another business and and so on.
00:12:03
Speaker
So the the opportunities today, there are now in the US just under 40 million millionaires. um There's someone who becomes a millionaire in the US every eight minutes.
00:12:18
Speaker
That means that your chances of becoming a millionaire as an entrepreneur have never been greater than they are today. yeah Because human beings, this is what my books on economics, which I've been reading that now for decades, say that basically human beings are insatiable.
00:12:36
Speaker
They want this and they want that and they want something more and they want it faster they want it better and they want it easier and they want it cheaper and they want it to be more attractive and so on.
Embracing Failures as Learning Experiences
00:12:46
Speaker
So all you have to do is find one way to offer a product or service that is superior.
00:12:53
Speaker
Another one of my favorites is McDonald's. The McDonald's story is very familiar, but there's a guy named Ray Kroc sold milkshake machines out of Chicago.
00:13:04
Speaker
And he noticed that there was a little hamburger stand in San Bernardino. They kept buying new and more and more milkshake machines.
00:13:14
Speaker
So he drove all the way out there himself to find out what are these guys doing? And he found that they had developed a system to make hamburgers and french fries and milkshakes faster, they better, cheaper, easier, newer, quicker, so on and so on.
00:13:31
Speaker
And people were lined up everywhere to consume their products. They now have 34,000 McDonald's. 34,000 McDonald's worldwide. mcdonald's thirty four thousand mcdonalds worldide And you know what?
00:13:45
Speaker
A Japanese company has just emerged that has 36,000 stores worldwide. And it's sort of like an ice cream or dessert yeah company.
00:13:56
Speaker
And they are they now the biggest single restaurant chain in history because they found a way to do it faster, cheaper, easier, more delicious, lower price, good service, and so on.
00:14:09
Speaker
So the opportunities are limited only by your imagination. um One of the things that I've done is I've written a series of books on how to start and build and manage a successful business.
00:14:22
Speaker
And wonderfully enough, if you could drive a car, if you could type with a keyboard, if you can um do any task that requires a little bit of complexity, you can learn how to start and build a successful business.
The Power of Decision-Making
00:14:37
Speaker
You can become wealthy. Is it going to be easy? No, it's going to take about four, between four and six tries. um You heard about but new businesses fail, 80% of them fail.
00:14:54
Speaker
But they they also found that a business started by a person with business experience, in other words, a person has burned their hands and learned lessons, they have a 90% success rate.
00:15:07
Speaker
So basically, you try and you try again and you try again and you never give up. and at a certain point, the magic will strike. The lightning will strike. You will start a successful business.
00:15:19
Speaker
And if you build the business, you will become a millionaire and live in a big house on the hill and put your kids into private school. anyway So these are these are my thoughts, and these are what I've been teaching people, and I've practiced them myself.
00:15:31
Speaker
um In fact, I developed a very simple system to become a millionaire. And it was quite astonishing. I was 34 years old, and I was earning a good living, and I was in real estate development.
00:15:48
Speaker
and um And one day I realized that I had been thinking about being a millionaire all my life. but I had never made a decision to become a millionaire.
00:15:59
Speaker
And that was a shock to me because I knew enough in psychology that when you make a decision, your life changes.
00:16:10
Speaker
You become a different person. So what you do is you make a decision. You say, I am going to become a millionaire. Just make that decision. People say, well, what difference does that make? It makes an extraordinary difference because what you do is you activate your superconscious mind, which then starts to work 24 hours to bring opportunities to you and bring you toward opportunities.
00:16:36
Speaker
And so all I say is make a decision. i'm going to become ah millionaire And then, how do you do it? Well, I was walking down the street. It was a winter. It was cold.
00:16:48
Speaker
And I thought, well, the first thing I would do is this and then this and then that. Well, I hope have studied self-made millionaires, multimillionaires, and self-made billionaires for many ah years.
00:17:01
Speaker
And I read the research on them and what they do and what they don't do and so on. So I came up with a seven-step method to and create to to double your income.
00:17:12
Speaker
Sometimes I'll start, by the way, with an audience. I'll say, how many people here would like to double their income? And um everybody raises their hand.
00:17:23
Speaker
i say, good, well, I'm going to give you a couple of methods that are guaranteed to work. If you will use them, they will double your income, guaranteed. and And this is ah mainly sales audiences.
00:17:37
Speaker
And ah so I'll come to them in the course of the day. Then they said, no, no, no, we want to hear it now. We want to know now, how can I double my income now?
00:17:48
Speaker
So I said, well, I'll i'll give you a simple way. And by the way, this is, it's embarrassing, is the average sales professional, ah according to the research, makes two new sales calls on new prospective customers each
Increasing Income Through Sales Efforts
00:18:06
Speaker
day.
00:18:06
Speaker
Some are above, some are below. i know some salespeople who make two new calls a week. ah So I'm making only one. But the average is two. So I say, so let us imagine everyone in this room is a professional and that you make the average number of calls. That's two per day. That's what every four hours would.
00:18:28
Speaker
Is that a good place to start? Yeah, everybody knows. And some of you make far more calls and some of you make fewer calls. Now, how do you double your income? Well, you make twice as many calls.
00:18:41
Speaker
And because of the law of probability, law of probability says that if you do certain things in a certain way, the probability is that you will get certain results.
00:18:52
Speaker
Pretty simple. So if you make four calls a day on new prospects instead of two, then whatever you're earning today, you'll earn double.
00:19:03
Speaker
Simple. Simple. And people say, oh well that's true. So I've been in my business. um've I've heard this so many times all over over the world. I've given more than 4,000 seminars, almost five,
00:19:17
Speaker
yeah in 84 countries, including every major a city in North America, every major city in Europe, all over Russia, the Far East, India, ah Japan, China, and so on.
00:19:32
Speaker
Anyway, what I found is that everybody says, oh, no, no, I'm a professional. I've been in my field for 10 years. I said, well, here's my big question.
00:19:44
Speaker
Why don't you give it a try? Don't tell me it doesn't work. Give it a try. What does it cost to give it a try? costs nothing. Now, here's what's really important is keep track of something like this. and Take a go pad and write down how many calls you make each day.
00:20:05
Speaker
Each day, write in the drop of the page, write in the date. And then make a note of who you called on and what was the result of that. Just keep track. You find that the best, the highest paid salespeople, people make five or 10 times as much as average.
00:20:23
Speaker
Write it down, write it down, write it down. Keep a note, write it down and see what happens. ah It takes takes only a few seconds a day, but the difference is extraordinary.
00:20:36
Speaker
So anyway, so um give it a try. And then people come back to me and they email me and they write to me and they say, I can't believe it. I've been in my field for 11 years.
00:20:47
Speaker
And I went out and I said, I'm going to prove you're wrong. I'm going to prove you're wrong. That Tracy character, he doesn't know how hard it is, how competitive the market is and so on. Um,
00:20:59
Speaker
I call on twice as many people and I doubled my income last week. I've never heard earned so much money in my whole life. He said, it's unbelievable. He said, I'm going to see if I can't triple it.
Setting and Achieving Financial Goals
00:21:12
Speaker
He said, and people come back to me and say, here are the words that they used, Mickey. They say, you changed my life. You've made me rich. You changed my life. You made me rich. They say it all the time.
00:21:24
Speaker
I say, what was it? He says, it's setting a goal. Setting a goal. to double my income. So i give it I say, all right, now here's a formula to ah increase your, to double your income.
00:21:38
Speaker
And if you continue to use this formula, it teaches you the magic of compounding. ah Albert Einstein said that compounding is the eighth wonder of the world.
00:21:51
Speaker
Eighth of the world. compounding And ah all the great forwards, Warren Buffett, one of the richest self-made billionaires in history, Warren Buffett says that the key to success is to invest carefully and slowly and then bank on the compounding of the U.S. stock market.
00:22:13
Speaker
That's all just buy and hold. Buy and hold, be careful, give a chip to the thought, then buy and hold and depend on compounding. Compounding is the key. So here's what we do.
00:22:26
Speaker
We say, all right, let's let us say that you're going to increase your income by 2% per month. 2% per month. Is that possible?
00:22:37
Speaker
Well, of course it's possible. That means that you're going to become 2% more productive. 2% more productive, okay? Well, 2% more productive times 12 months will be 25%.
00:22:50
Speaker
twenty five percent So let's say that's 25% the first year. You're 25% more productive. What difference would it make for you to increase your income by 25%? Well, if you do it the first year and then the second year, the second year with compounding, you'll increase your income about 25%.
00:23:14
Speaker
third year, you'll double your income. So there you go. In three years, if you become 2% more productive, 25% per year ah three years, you'll earn twice as much.
Transformational Journey to Wealth
00:23:28
Speaker
What difference would it make in your life for you to be earning twice as much as you're earning today? but That's not where it stops, because the third year times 25% gets up 4.5%, and then 5.8%.
00:23:43
Speaker
gets up to four a half percent and then five point eight percent if you increase your income by per month, which is a tiny tiny fraction per day you will increase her income ten times in 10 years.
00:24:00
Speaker
It's about nine years and something. And 10 times in 10 years, what difference would it make in your life if you increased your income by 10 times? And by doing it this way, by increasing your productivity, performance, output, knowledge, skills, ability, and time management, and so on, if you do all those things, once you increase your income, it doesn't go back down.
00:24:25
Speaker
ah my friend Jim Rohn used to say that becoming a millionaire is not the important thing. It's what you have to do to become a millionaire that is important. You have to become a different person.
00:24:38
Speaker
You have to become more disciplined. do You have to become more focused. do You have to become a better planner. You have to upgrade your skills continuously. You have to be more productive. In other words, and by the time you earn a million dollars, you become a totally different person.
00:24:58
Speaker
My rule is this, is the first million is very hard. takes about seven years. takes about seven years to get to a million dollars after you've decided. it But the second million is inevitable because now you're on a roll.
00:25:14
Speaker
And second million just happens. And then the third million just happens. And trust me, I know it's true. And I have spoken to hundreds, thousands of people all over the world. And it's true.
00:25:27
Speaker
They say in the first to make the first million is so difficult, so difficult. But then because of compounding, but becomes It becomes easier and it becomes automatic.
00:25:40
Speaker
That's why you hear stories of people who lose all their money in a recession or lose all their money and with a collapse in the industry. and They earned it all back again.
00:25:53
Speaker
Billionaires who earned a billion dollars back again after losing it all. Why? It's because they are billionaires yeah on the inside. So it's only a matter of time before they become billionaires on the outside.
00:26:07
Speaker
So here's the seven steps, Mickey, to becoming a
Daily Habits for Success
00:26:12
Speaker
millionaire. To doubling your income and then doubling it again and doubling it again. Step number one is get up early.
00:26:20
Speaker
yeah It's not going to be easy, but what we have found in study after study, and I've got all the studies and reports, is wealthy people get up early. They get up before 6 a.m.
00:26:31
Speaker
And today, more are getting up at 5.30 and 5 a.m. But 6 a.m. seems to be the dividing line. That means at 6 a.m. or prior to 6 a.m., you get up and start moving.
00:26:45
Speaker
exercise, workout, do something, but get moving. i yeah um When I bought this house, I wanted to have a what I call a five-stroke pool, because I wanted to be able to so to swim five strokes in my pool. So now what I do, and I live in California, I get up and I go and jump in the pool.
00:27:07
Speaker
And I can promise you this, once you do jump in the pool, you're not going back to bed. You're wide awake. So number one, get up early and and start moving.
00:27:19
Speaker
Exercise, do something. Number two, read one hour each day. Now this is very interesting. It's going to make you or break you. you read an per day, that will translate into about one book per week.
00:27:34
Speaker
One book per week will translate into 50 books a year. 50 books a year will be the equivalent of a practical, useful university education every year.
00:27:45
Speaker
it's It's quite astonishing. Again, it's compounding. You read a little bit here and little bit there, little bit here a little bit there. And take notes. And take notes. great down Write down what you read. Underline.
00:27:58
Speaker
Think about it. What I used to do is I would go through and I would read a book and underline with a red ah pen, and then I would go back and transfer the underlinings into a spiral notebook.
00:28:12
Speaker
And then I'd re-review the spiral notebook. And people say, how can you remember so much stuff? Because I wrote it down. if you don't write it down, you have no have no future. you have no hope.
00:28:24
Speaker
You've got to write it down, write it down, write it down. So imagine if you read the average adult reads one book per year, and it's usually ah fiction book.
00:28:35
Speaker
If you read 50 nonfiction books in a year, sales, marketing, management, relationships, communication, ah everything, every subject that you want to learn has been written about by some of the most successful people in the world.
00:28:51
Speaker
And they've written it down and made it available to you. you can save yourself in years of hard work. like I used to teach this formula that I'm giving you, giving you one and two.
00:29:03
Speaker
And i have a friend of mine who came to my seminar, he came them up to me recently in Seattle and he said, Brian, your formula doesn't work. I've been using your formula ever since I learned it from you a few years ago. doesn't work. I said, what do you mean?
00:29:19
Speaker
And he smiled and he said, didn't take 10 years. It took six. He said, this year, i am now earning 10 times what I was earning six years ago when you told me that that formula. I do it every single day.
00:29:35
Speaker
every day, seven days a week. I'm now earning 10 times as much. I'm doing the same work. He said, I'm still in sales, but I'm earning 10 times as much. He said, you cannot imagine the difference and it's made in my life.
00:29:47
Speaker
And all of my friends who were at that seminar where you taught us that seven-part formula, they're all earning six, seven, eight, nine, 10 times as much. So does it work? Yes.
00:29:59
Speaker
I've never had anybody who said it didn't work. They all say that it works if you will work. So number two number number three is plan every day in advance.
00:30:11
Speaker
Now, many people tell me that this alone is good for 10 times your income. But plan every day in advance. What does that mean? Make a list. Make a list. Get a pad of paper and make a list.
00:30:25
Speaker
I say, write it down, write it down, write it down. and then then organize the list. Number four, organize the list by priority. Remember, there's a law of three that will make you rich.
00:30:38
Speaker
The law of three says that if you make a list of 10 or 20 things to do in the following day, yeah The best time to do the list the night before so your mind can work on your list all night long while you're sleeping.
00:30:53
Speaker
And then go over the list. You'll find there's three things, all three, that account for 90% your value. go 90% of your income, 90% of your future.
00:31:05
Speaker
I used to teach a coaching program, and i would teach people this, and would say, I'll guarantee you'll double your income within 12 months if you just simply make a list of everything and then organize the list by priority.
00:31:20
Speaker
And everybody doubled their income within 30 days. They couldn't believe how quickly they They doubled their income. And so those are the first four. Get up early, read for one hour and underline.
00:31:34
Speaker
Number three is make a list. Number four is organize the list by priority. One of those items could be worth 90% of everything that you do. By the way, what is the the thing that we're most likely to procrastinate on?
00:31:48
Speaker
The one thing that can help us to earn more money faster. We procrastinate on the big things. We don't procrastinate on the little of things. um We procrastinate on the things that matter.
Turning Daily Activities into Learning Opportunities
00:32:01
Speaker
So number number five is listen to audio programs in your car. When i began working, i began listening to audio programs, and then I began making audio programs, and now all my audio programs are on Audible.
00:32:17
Speaker
So you can go to Audible and for $5 or $10, you can download six or seven. I just downloaded an Audible program on economics, ah my big interest.
00:32:29
Speaker
It was 44 hours, 44 hours. cost $5.95 for 44 hours one of the best voices English language. for forty-four hours of the one of the best voices in the english language and one of the best economic books ever written for $5, 44 hours.
00:32:48
Speaker
You can become one of the best educated people in the history of the world just listening to audio programs as you drive around. That's all. Just instead of driving around listening to music, listen to audio programs. Learn.
00:33:04
Speaker
Turn driving time into learning time. Turn your car into a university on wheels. Just keep learning. Breathe in breathe out, learn new stuff, and repeat it.
00:33:16
Speaker
I've had people who've listened to some of my programs 10, 20, 30 times, and rich. they became rich Because, for example, ah selling is one of the most important things you do as an entrepreneur.
00:33:29
Speaker
So become really good at selling. Become so good at selling that you're relaxed and you're comfortable and you get a along well with people and you like them and they like you and they want to buy your product and you use it and improve the quality of their lives.
00:33:45
Speaker
No big deal. There's no pressure, no tricks, no gimmicks or anything else. Just... Just helping people improve the quality of their lives. So that's number five. Number six is, and this is really important, is ask two questions after every call, every activity, everything you do.
00:34:04
Speaker
Question number one, these are magic questions. These will make you rich. If you just do this, it'll be
Continuous Improvement and Personal Growth
00:34:10
Speaker
enough. Ask question number one is what... did I do right in this situation?
00:34:17
Speaker
Even if you have made a mistake, even if you dropped the ball, what did I do right? You always did something right. And it's very important that you identify that so that you can do that over again.
00:34:28
Speaker
And number two, what will I do differently next time? What did I do right? What will I do differently? Jeff Bezos said there are no such things as mistakes.
00:34:40
Speaker
There's only the learning experiences. And you find that the most successful people look upon every mistake or setback as a learning experience. They'll teach you something that will make you successful next time.
00:34:53
Speaker
So that's number six. What did I do right? but What would I do differently next time? And number seven, treat everybody you meet starting at home, like a million-dollar customer.
00:35:06
Speaker
Treat everybody like a million-dollar customer. Treat them like they're important people. When you treat people well, they'll treat you well. When you treat people well in business, they will come back over and over.
00:35:19
Speaker
And so those are the big seven. And if you do that, you'll increase your productivity, performance, and output by 2% per month, 25% per year, twenty five percent per year double in three years, 10 times in 10 years, and maybe even faster.
00:35:39
Speaker
And everyone I've ever taught that to all over the world, they all come back and they say, it's unbelievable. unbelievable. And it's because of this law of compounding.
00:35:50
Speaker
You just get better and better and better. One book doesn't do it. Five books don't do it. Ten books don't do it. But pretty soon, and you learn this one idea.
00:36:01
Speaker
for For example, if you're in business, the hardest thing of all is closing sales. I used to ask myself this question. I call the magic wand technique.
Mastering Skills for Business Success
00:36:11
Speaker
What one skill would help you more than anything else to double or triple your income what at once you go if you could wave a magic wand and you could develop like a magic pill or a magic wand overnight one skill what one skill would help you the most and my answer to that was uh closing the sale
00:36:36
Speaker
is I wasn't afraid to make calls, I used to run from place to place. um But I had trouble closing the sales, a lot of competition, lot of challenge a challenge, lot of difficulty.
00:36:48
Speaker
And so I decided that i wanted to become an expert at closing sales. So I began to study it. I read every book and article and magazine and surprise, surprise, I became better and better. i began to teach it to sales forces and sales executives and my income doubled and doubled again and doubled again because I knew how to close the sale.
00:37:14
Speaker
And it's simply a method of of asking. So I'm going to give everybody here, we'll assume that they're largely entrepreneurs, I'll give you two closing techniques.
00:37:25
Speaker
There's about 104 techniques which I teach in different books and places and so on. I have a book called ah The Art of Closing the Sale, which has just become the most recommended book on Amazon, The Art of Closing the Sale. And it teaches 24 techniques that you can use and what to do in advance, what to do during the close, what to do after the close and so on.
00:37:50
Speaker
But I'll give you two. Two, number one, most important, A powerful close of all is called the invitational close. And the invitational close is after you have spoken with the customer, you say, well, do you have any questions or concerns that I haven't covered?
00:38:09
Speaker
If the customer says no, do you say, well, then the next step is this. Well, then the next step is this. And you close the sale. And it's so simple.
00:38:20
Speaker
People are just shocked at how easily it works. Well, I don't have any more questions. Well, the next step is this. The second closing technique which I'll give you is, do you have any ah questions or or concerns?
00:38:33
Speaker
um Then i why don't you give it a try? Then why don't you give it a try? The next step is this, a progressive close.
00:38:44
Speaker
Why don't you give it a try, the invitational close. And surprise, surprise, either one of those will work in about 80% of cases. Just ask people to do what you want them to do.
00:38:59
Speaker
Now, there are many more different ways of asking. You could say you can use the secondary close. You can close on a secondary issue. You can use the Ben Franklin close. You compare your offering with what the customer is all already using and show that you're superior and so on. But these are all learnable techniques.
00:39:22
Speaker
I speak French, German, and Spanish, and i learned those languages when I was traveling. I spent several years traveling, and I never learned a language in school.
00:39:34
Speaker
And so I had to learn these languages from the from the ground up, studying books and articles and courses and listening to audio programs and hiring tutors and so on.
00:39:46
Speaker
But I eventually got to the point where I could travel quite fluently and live quite fluently and earn a living. quite fluently in French, German, and Spanish. And so I learned that you can learn anything.
00:39:59
Speaker
You can learn anything. i've've I've also put my mind to Chinese, to Russian, to Portuguese, and to Italian, ah plus smatterings of other languages.
00:40:12
Speaker
And I bought the books, and I listened to the programs, and I've hired the tutors, and so on. And some languages are much harder. Russian and Chinese take five years of dedication to learn those languages.
00:40:27
Speaker
but i Polish takes the same amount of time. The romantic languages like Portuguese and Spanish and...
00:40:38
Speaker
French and English and Italian, they're much easier to learn. But the others are tough. But if they're learnable. This is the main thing is that each time you learn a new subject, you, is like building your physical muscles, you build your mental muscles and make it possible to learn ah even more subjects.
00:41:01
Speaker
And you can learn anything that you need to learn to to be successful.
The Impact of Goal Setting
00:41:05
Speaker
So make a decision to become a millionaire. um i would I would suggest to everybody that they buy my book, Goals.
00:41:14
Speaker
It's just come out in the third edition. It's the best single book on goals ever written. It's ah years and years. of Many people, anybody who's become a millionaire, say it was because of the goals. They learned how to write and work on goals every single day.
00:41:33
Speaker
um and it for a book. what Imagine if you could have a book that would, and it's guaranteed because it's aba Amazon, and you don't like it, and you can send it back, and they they'll credit you back for your book.
00:41:48
Speaker
But um just imagine if you could read a single book on goals or a single book on sales and double your income or triple your income or 10 times your income.
00:41:59
Speaker
Anyway, gotten on roll And- and sure have
00:42:07
Speaker
but yeah But your your your job is to help people to Is it Nicky or Mickey? Nicky with an N, like Nicholas. Yes. Okay.
00:42:19
Speaker
Well, see, your your job is to help people and improve the quality of their lives ah faster ah than anybody else. That's pretty simple. You've got a comparison.
00:42:31
Speaker
Other people, believe it or not, are in similar industries. is we want to help people to be more successful. Your job is to help people to be even more successful.
00:42:43
Speaker
but Amen. and your job is to get me in here talking, and my job is to help you help them. Amen. amen ah Brian, I got to tell you, that was the single longest and greatest monologue we've ever had on this show.
00:43:00
Speaker
44 minutes. God bless your heart. Beautifully done. So I want to just unpack a couple of the things you said. You talked about the importance of freedom to you.
00:43:11
Speaker
That was your number one value, your most important value. It's the same for me. I call myself a champion for freedom. I'm originally an immigrant from the Middle East. I'm a Christian from Iran. When I was 11 years old, the Islamic revolution took place in Iran.
00:43:25
Speaker
There were gun battles in the streets. My mother and father looked around and said, this is not a place to raise a Christian family. They packed us up and they got us out of Iran and they took us to Canada, where I now live with your good friend Raymond Aaron.
00:43:40
Speaker
Well, not with him, but in the same country as your good friend Raymond Aaron. And on every podcast I'm on and every podcast, book that I've written in every interview that I have with the guest.
00:43:52
Speaker
I talk about freedom. People believe in freedom. Inside, every human breast beats the living heart of freedom. Every man, every woman on this planet yearns to march the tune of their own drummer,
00:44:04
Speaker
to chart their own course to breathe free. Give me your poor, your tired, your hungry, yearning to breathe free. That's the inscription at the bottom of the Statue of Liberty.
00:44:14
Speaker
It's amazing. Amazing. My favorite president is Ronald Wilson Reagan, who is the original freedom man himself. God bless President Reagan. He's an incredible, incredible man.
00:44:26
Speaker
And I love that you said that. And I talked in the way you talked about how most people worry about money. 80% of people worry about money. You said, I suspect the figure is even higher than that.
00:44:38
Speaker
I suspect it's over 90%. People are worrying about money. But what's really heartening is when you said, that there are almost 40 million millionaires in the United States.
00:44:49
Speaker
And President Trump said his goal is to make sure in the four years he's president ah that he helps create at least another 20 million millionaires. And I got a dream. I have a dream, Brian, that one day we'll have a billion millionaires.
00:45:04
Speaker
Hashtag billion millionaires on planet Earth. That's what I believe in. So I'm so happy and thrilled with all the things you said today, my friend. Well, thank you. And you know, you can only become a a hundredaire, a thousandaire, a millionaire by serving other people.
00:45:20
Speaker
That's a wonderful thing. is it is it Napoleon Hill had this wonderful one-liner. He said that if you do work that you love, you'll never work again and for the rest of your life.
00:45:33
Speaker
And so each person's responsibility to themselves is to find something that you love to do and do it well. That's really important. You never get any joy from your work unless you're doing it well.
The Role of Continuous Learning
00:45:47
Speaker
And when you start off in any new field, it's impossible to do it well. You have to work a long time, two, three, four years. You have to make mistake after mistake after mistake.
00:45:59
Speaker
You have to have setbacks and difficulties and so on. But if you keep on learning What did I do right? What would I do differently? Keep on reading, keep on listening, keep on attending seminars.
00:46:12
Speaker
You know, i used to i use i've I've given thousands of seminars to millions of people And um it's been a wonderful, wonderful ride, as they say.
00:46:23
Speaker
But I will often start off and I would say ladies and gentlemen, I want to congratulate you for being here because you are in the top 10% of people yeah in our society.
00:46:35
Speaker
And where does that number come from? Well, according to the research, only 10% of adults come to seminars like this to learn how to be better.
00:46:46
Speaker
The others always have a reason or an excuse not to go. They always have a reason or an excuse not to go. But you are here. You've taken the time and the trouble and you've paid as much as $500 a day to attend my seminars.
00:47:03
Speaker
You've driven here, you've parked your car, you've And sometimes you've driven and stayed in a hotel and so on. That is tremendous sacrifice. That means that you are, if you're not already in the top 10%, it means you're going to be in the top 10%.
00:47:19
Speaker
Because if you do what other successful people do, you soon become like them. And you'll start to meet people on bus stops and in social occasions.
00:47:31
Speaker
You'll meet people who are wealthy and they'll say, you know, you should do more of this or less of that. You should try this or try that. This is what I did when I started off. And sometimes people will just give you an idea. And the idea will save you five years of hard work.
00:47:48
Speaker
But you have to decide in advance, I am going to become a millionaire. Oh, I had a woman come here from Ukraine, came to my home to interview me with cameras and things like this two weeks ago.
00:48:03
Speaker
And she said she was earning about $500 a month. ah month And she now makes about $500,000 a month in Ukraine, which is, as you know, in warfare.
00:48:16
Speaker
And she said it was because of my teachings. And she uses my teachings. And so um I said, what was it? And she showed me what exactly what she does.
00:48:27
Speaker
And so maybe we should teach our friends this very simple technique, which will increase your income. I used to... um ah over In my coaching program, I would $5,000 a year to come and work with me.
00:48:44
Speaker
had a group of about 20 to 30 other entrepreneurs one day every three months. And so it's $5,000 a year. And this is back 2001. would be the equivalent of maybe $10,000 $15,000 today.
00:48:56
Speaker
People would say, well, that's a lot of money.
00:49:00
Speaker
people would say but that's a lot of money
00:49:05
Speaker
coaching. I said, well, I'll give you my double-double guarantee. i promise you that you'll double your income and double your time off with your family within 12 months, or I'll give you a money back.
00:49:19
Speaker
And ah the average the minimum income to attend my program was $100,000 a year With some people earning two, three, four, five hundred thousand, but the minimum was five hundred, was what of one hundred thousand.
00:49:34
Speaker
And they say, well, so you're saying that I'll make at least an extra hundred thousand dollars. I said, yes. Or there's no charge. They said, OK. and On that basis, they came to my program.
00:49:46
Speaker
And you know what? Every single person doubled their income, usually within 30 days, sometimes within a week. But nobody took a year because we would check by the end of by the next next three months, they come back.
00:50:00
Speaker
We say, all right, how many people have doubled their income already? career Everybody. And so I'll show you how ah to double your income. i would I would say, i want to start off and introduce you to your new best friend,
00:50:16
Speaker
And this is what this woman heard from one of my programs, and she now makes $500,000 a month. She's got the most incredible business. She's got almost like 8 million followers.
00:50:28
Speaker
she said and She's a major player as an influencer, um which you are so as well. Let me just grab this and I'll show you. No extra charge, but...
00:50:41
Speaker
I love it. That's fantastic. i'll tell I'll tell you, Brian, it's ah it's a it's a real kick for me to be here with you, with the great Brian Tracy and learning at the feet of the master.
00:50:54
Speaker
This is it. I say to my coaching clients, I say, ladies and gentlemen, I'm going to introduce you to your new best friend. And I hand out these workbooks. These are our cost $1.49. I said, this is going to make you rich.
00:51:10
Speaker
And I have people come here from all over the world and ah just and they pay me $10,000 just to interview me and be on video so they can play it on their website.
00:51:24
Speaker
be And they asked me questions, and the questions were almost all, I would say 80%, 90%, about goals, because it was goals that made them rich. It was goals that doubled and tripled and increased their income 10 times.
00:51:37
Speaker
So what you do is this. You take your little workbook, and taking you take and you write down at the top the word goals and today's date. Pretty simple. And then you write down 10 goals.
00:51:51
Speaker
Just write down 10 goals. and write them in the present tense. We call them the three Ps. They're present tense, personal, and whatever. write it down. I earn X number of dollars by this date.
00:52:06
Speaker
present tense ah personal and um whatever so ready to down i earn x number of dollars by this date I weigh x number of pounds by this date.
00:52:19
Speaker
be Be specific. um I drive such and such a car by this date. I had a gentleman who took this course, and one of his dreams was to own a new BMW.
00:52:32
Speaker
And he couldn't afford it. He was in sales and wasn't doing that well. So every week, every Saturday, he would go down to the um BMW dealership and take a car, new BMW, for a test drive.
00:52:46
Speaker
And they got sick of seeing him. He would be there every single Saturday, and he would drive the car around the block. And as he did that, and he got this idea, and he could smell the car, and feel the car, get somebody take a picture of himself by the car, and in the car. ah And basically, his income started to go up and up and up.
00:53:08
Speaker
And in December of that year, he went back to the dealership and bought a new BMW. It's just an amazing thing. So what you're going to do is you're going to write down your 10 goals in the present tense.
00:53:22
Speaker
You can write more than 10 if you like, but 10 seems to be a good number. It's a good number. I learned this right at the beginning of my career, and it made me rich.
00:53:33
Speaker
It made me rich. So what you do is you write down your 10 goals. Then tomorrow morning, you go and you get your workbook, and you turn the page to a clean page.
00:53:44
Speaker
And you write down 10 goals again without looking back at the previous page. and this is very important. You write them from memory. And what's going to happen?
00:53:55
Speaker
You're going to get the goals in the wrong order. You're going to get different numbers, different dates, different times. You're going to come up with new goals and forget about old goals.
Goal Setting Leading to Unexpected Opportunities
00:54:06
Speaker
And then the next morning, you do it again. And you do this every single morning. You get up and you write down your 10 goals. and Then the next morning, you turn to the next you'll pay.
00:54:19
Speaker
You never ah back and read your previous calls. You just keep writing them down and do this for 30 days. If you do it for 30 days, i would hope that you would do it for life.
00:54:30
Speaker
This woman that I told you the story about, very nice woman. She's 35 years old, married, two children, earns $500,000 a month. ah perform all up from 500. And she said, it's unbelievable.
00:54:45
Speaker
She teaches this to everybody. Everybody gets the same result. So I'm going to ask you, if you will do this for me, i will and for yourself, just get a spiral no-po. Now, it cost $1.49.
00:55:00
Speaker
ah used to joke that your mother will buy it for you because she wants you out of the house anyway. But But the the fact is that I hand these out. I say, this is your new best friend. It's going to make you rich.
00:55:12
Speaker
And you know something? I never in seven years of coaching with more than 1,000 entrepreneurs, I never had to give a refund. I never gave a refund.
00:55:25
Speaker
People were astonished at how much more money they started to make. Because when you write down a goal, this is it, write it in the present tense.
00:55:37
Speaker
Present tense, personal, and write it down. And when you write it in the present tense, you program it, almost like sitting up to a computer and keying it in. You program it into your superconscious mind, which begins to work 24 hours a day to attract the goal into your life.
00:55:55
Speaker
And things will happen to you, I promise, that you never expect it. You'll meet people, you'll read something, ah you'll get a call from someone you went to school with who will introduce you to something.
00:56:09
Speaker
It's almost, you'll you'll say, you're not going to believe this. Honey, you're not going to believe this. I'll give you and really good example. I have um what is called peripheral neuropathy.
00:56:22
Speaker
And it's something that you get if you lay in a hospital bed for any period of time. And I've had back surgery, and I was in the hospital for three weeks. And what happens is the blood stops flowing to your periphery, which is your hands and your feet. Ouch.
00:56:39
Speaker
animal and and And then once that stops, you get neuropathy, which means the cells die. And once the cells die, they never come back. So they your feet and your feet and hands feel numb.
00:56:52
Speaker
They feel heavy. ah they they They have no sensation and so on. So I'm thinking, in kind of course, you become a sucker for... every single offer to cure your neuropathy.
00:57:06
Speaker
And i get to every day I get online, this will do it, this is the new breakthrough, blah, blah, blah. My doctor, my surgeon said, the first person who comes up for a cure with peripher or peripheral neuropathy will earn a Nobel Prize the following week.
00:57:25
Speaker
He said his his father, who was the doctor, said the same thing. said, do they'll earn a Nobel Prize the following week because there's a million people that have it and there's no cure.
00:57:37
Speaker
Anyway, so I'm thinking, oh, well, well. And I got a phone call out of the clear blue sky from ah podcaster in Australia who I had spoken for a year before.
00:57:52
Speaker
And he called me up because he wanted to introduce me to ah friend of his who was also saw a podcaster in Las Vegas. And it was a five-minute call. And it turned out to be a 60-minute call.
00:58:05
Speaker
And We started talking about a variety of different things. and And one of the things he said, well, what what one thing could I help you with more than anything else? I said, well, my peripheral neuropathy. He said, oh, there's a doctor. And he went on and on.
00:58:22
Speaker
And he told me about this one book that's now sold 10 million copies. It's got dietary recommendations that are so helpful to change your life. So I got it immediately. It was delivered the next day.
00:58:38
Speaker
And I'm now reading it. So now yeah i sold and I told my wife, I said, look at that. As I write it down, it's my goal. It's one of my 10 goals every day. Write it down. to Is that I find a cure for my peripheral neuropathy.
00:58:54
Speaker
And somebody out of the clear blue sky from Australia phones me up late in the afternoon and in the course of the conversation recommends the book. Now, is it going to work? Who knows? We don't know.
00:59:05
Speaker
But the thing is, that's the sort of thing that happens to you. The most amazing darn things just happen to you, and they all have one thing in common.
00:59:16
Speaker
They move you towards your goal. They move you one step closer, and clearly, you can see clearly, you made one step towards your goal. So people i don't realize, ah here's something big I'll show you.
00:59:28
Speaker
This is my latest version of my book on goals.
00:59:36
Speaker
I love it. I love this this idea of writing your goals on a um but on a page and then never looking at them again. And I i was reading, i wrote down 10 goals while you were telling me to do it. I did it on the spot. Yes, good for you.
00:59:53
Speaker
Good for you. And you know something? You can email me. it said You have my email address. I do. um Please um tell me. one thing that happens, because something's going to happen.
01:00:06
Speaker
And you're going to say, he said it would happen. That's amazing. here's Here's my latest book. This is the best-selling book in the world in 39 languages on gold. this oh when i When I write a book, I write it five times, um but it's about 100 to 200 hours.
01:00:26
Speaker
And so the first one I wrote was a five times. The second one I wrote was turned out to be eight times. This one was 12 times. I had to rewrite it 12 times. And because it sold so many copies worldwide, they hired two professional writers, plus the publisher, plus the sub the co-publisher, and they re everybody else rewrote the book too.
01:00:50
Speaker
This is the best book on goals ever written. This has ideas in it. When I read it even though it's my book. When I read it, I was like, damn, this is good stuff. Damn, this is good stuff.
01:01:01
Speaker
So like I just recommend it. Please, please, please, just get the book. i'm not I'm not going to send it to you. People don't send books anymore. Just go to Amazon. and You could have the book on its way to you before you get off the phone call. I'll but i'll order the book.
01:01:16
Speaker
Brian, I read a lot of books. I read a lot of fiction, but I also read a lot of nonfiction. I read over 100 books a year in total. um And i I was listening to a podcast with the fiction ah ah writer Lee Child. ah he's ah He's a novelist. He created the the Reacher character, which has become a...
01:01:35
Speaker
Yes. so he said on the podcast which i listened to him on ah which a friend of mine is the host of by the way he said and i quote you can learn more from fiction than you can from nonfiction and i've always intuitively believed that to be true but then he explained why he said Fiction, good fiction, contains stories which convey the eternal verities, lessons that you can't get in any other way but story. You've heard the adage, I'm sure, facts tell, stories sell.
01:02:11
Speaker
Facts tell, stories sell. You've got to be able to understand that reading fiction is not a bad thing. It's a good thing. it can Not junk fiction, okay? I'm talking about well-written fiction.
01:02:22
Speaker
People like Lee Child. People like David Morell, who wrote First Blood. People like... um James Clavel who wrote King Rat, Shogun, and and ah James Michener who wrote the books about Texas and Mexico ah and ah all these other amazing books. If you read that kind of fiction, you will learn something, something beautiful, something powerful, something poetic, and I think it's good for the soul.
01:02:48
Speaker
But all these things that you say about setting the goals, I think they're so important. I'm going to order your book. We're going to make sure that we tell everybody to order your book. Let me just read my 10 goals that I wrote while you were speaking to me because I was so inspired.
Inspired Personal Goals and Determination
01:03:01
Speaker
so Thank you. Number one, I'm going to attract 40 clients for this program, sales accountability program I have called 90,000 in 90 days, 90K in 90 days. Number two, i earn a million dollars this year.
01:03:15
Speaker
Number three, I'm ah on the Joe Rogan podcast this year. Number four, I launched a new program ah for men called the 1% Men's Club with 20 members this year.
01:03:27
Speaker
Number five, I won a bodybuilding competition next year at the age of 59. I'm 57. I'll be 59 by the time that happens. Number six, I signed up 100 people for my um thought leadership personal branding program this year.
01:03:42
Speaker
Number seven, I'm I acquire a thousand ounces of gold. Number eight, i I'm on the Tucker Carlson show. Number nine, I'm on the, I acquire a hundred, 10,000 ounces of silver.
01:03:54
Speaker
And number 10, I, uh, I own a 6,000 square foot country home. So those are my 10 goals for now. And i don't know if I'm going to remember them all tomorrow, but I'm going to write them down.
01:04:05
Speaker
I have lots of notebooks. None of them are spiral bound. Can I start with a regular notebook or do I have to go buy a spiral bound one? You use anything. The reason and you use a spiral notebook is it's easy. It's ah it's convenient. It's yeah better. have tried every type of book and it spiral is is the easiest one to use. and Sure, sure. And tomorrow you'll probably have a different one.
01:04:32
Speaker
What I do is I try to make it... There's a rule that your goal should be so simple that a six-year-old child could understand it and explain it to another six-year-old.
01:04:43
Speaker
So one of the things I do is I try to put ah deadline. so um And I was just use by December 31. I achieve this goal by December 31 of either this year or next year.
01:04:57
Speaker
um And that tells your super your subconscious and superconscious minds when you want it. There's no point in just wanting it. and Just but be specific. And my promise to you is that if you don't look back, the goals will change. They'll change in description.
01:05:16
Speaker
They'll change in order. And sometimes you'll but'll put a spin on ah goal and... That's the one you really wanted. that That's the right definition of it.
01:05:27
Speaker
So that's the you write it every day. And some goals you'll think, well, they're just not that important. But here's the new one that just came up. And you can write more than 10 if you like.
01:05:38
Speaker
But minimum of 10 every morning. and i like it See what happens. I love it. Brian Tracy, sir, it has been an absolute honor to have you here on the show today.
01:05:52
Speaker
um Listener, Brian Tracy, a legend, an icon in the personal development space, a true thought leader, somebody who has inspired... thousands, if not hundreds of thousands, of millions of other thought leaders and entrepreneurs to be their best.
01:06:09
Speaker
And make sure that you go to Amazon and you buy his book, Goals. Make sure that you do that. And make sure that you go buy a spiral notebook. know what? I'm going to go buy a spiral notebook tomorrow. I've decided I'm going to do it your way. I'm going to do it the originals way. I'm not going to reinvent the wheel.
01:06:22
Speaker
You got take the coaching the way it's delivered, not the way you want to do it. And I'm going to do the goal exercise every single day ah for the next 30 days plus. In fact, I think I'm going to do it forever.
01:06:35
Speaker
ah it's a beautiful thing. So Brian, we end every show by asking you our guest expert, and I learned this from Raymond Aaron, to tell us your top three expert action steps in bullet point form.
01:06:48
Speaker
So what the top three things that you want my listener to take action on right away to take their life to the next level? Well, there's two questions. One, that magic wand question, if I could achieve it,
01:07:04
Speaker
Any one goal in life, which one goal would have the greatest positive impact on my life? What one goal would it be? And usually it's a financial goal.
01:07:15
Speaker
So be crystal clear about that. um And number two is what one skill, if I was absolutely excellent at it, would help me to achieve my most important goal.
01:07:28
Speaker
And then, of course, number three, and these are not fixed in stone, but number three is who are are the most important people in my life and what can I do to spend more time with them?
01:07:45
Speaker
Oh, I like that. Yeah. I like that. So number one, if I could achieve ah any one goal in life, which one goal would have the greatest positive impact on my life?
01:07:56
Speaker
What one skill, if I were excellent at it, would allow me to achieve that one goal? Yes. And number three, could you repeat number three again? I want to make sure I get it right.
01:08:10
Speaker
Three is, is, is who um is or are the most important people in my life, and um what should I do to spend more time with them?
01:08:23
Speaker
Oh, what great questions. What great questions. Listener, two hundred the first two first questions are what questions, and and the third question is a why question.
01:08:36
Speaker
Why are you doing it in the first place? Oh, man. it's It's been a hoot, Brian. I really enjoyed this. Thank you so much. God bless you. i hope we get to do this again at some point.
01:08:47
Speaker
And um I've spent a lot of my life seeking, wanting to be better, wanting to learn. And one of the reasons I started this podcast in the first place is I thought it would give me an opportunity to speak to some of the people that I respected the most.
01:09:02
Speaker
And I'll tell you my secret. I've done over 650 episodes of this show. I have another show for men. I've done over 180 episodes on that show.
01:09:13
Speaker
I've been a guest on over 700 podcasts myself. So all in all, in the last ah since
01:09:22
Speaker
I've been on a bit of a tear. I've done like close to 1,600 show episodes in total with the folks that I've been in. And I've got to tell you, this has been one of the top five conversations I've ever had. It's been a true honor. Thank you so much, Brian.
01:09:40
Speaker
One last thing. um i want you now to write a book. And um what you the title of the book is going to be something like...
01:09:51
Speaker
and um things my mentors told me or taught me or um so things I've learned from the the most intelligent people in my world, something like that.
01:10:06
Speaker
Share your best thoughts and break them into 12 chapters. I am
01:10:14
Speaker
teach how to write a book, but the and you go to my website, and on my website, there's a little click, and I think it's called free resources, Brian Tracy at briantracy.com, free resources, and there's one of the resources is 20 Steps,
01:10:31
Speaker
to write and publish a book. Now, we have other mostly what more complex programs and seminars and workshops and so on, but that will be enough. It'll show you how to write and publish a book. And I've published 96 books and sold millions of copies in 55 languages.
01:10:50
Speaker
And I never sold a book before in my life. But I worked out there's a sort of like a little system. I call it recipe. if Once you have the recipe, you just follow the recipe and you'll be astonished.
01:11:02
Speaker
um And I always... I prefer 12 chapters. I've done a lot of more than 20, 21 chapter books um and one or two seven chapter books, but mostly 12 or 21.
01:11:17
Speaker
And that just seems to be a like a nice framework to work in. So you pick 12 subjects that you have learned ah from ah all the friends and people that you've spoken about.
01:11:30
Speaker
And ah what would they be? Are there goals? and relationships and continuous learning and you know what they're what they're going to be. And just follow my 20 steps and it'll show you how to go through and write out the outline, then the chapter, and then the chapter in greater length and detail and then how to rewrite it. it's You'll be astonished. i People wanted to write books for years who within 90 days they had a book ah in the hands of the publisher with the contract.
01:12:06
Speaker
ah so was thoughtage I love the idea for this. i I have written other books, but I'm going to come and look at your recipe for how to do it because I've been good at writing books. You know, um the only books I've had that have sold really well ah have been two I wrote with a relatively famous person.
01:12:23
Speaker
ah One of which was endorsed by President Trump, which I'm very proud of. And the other one the other one um sold well because I yeah printed off a lot of copies and I spoke at a lot of places and I sold them. So I'd love i'd love to learn how to do it in a better way. But this 12 subject idea, I love it. This is the most brilliant idea anyone's ever given me.
01:12:45
Speaker
i I can think of 12 amazing guests that I've had who are all world famous, who've all taught me something different. Yourself, Jack Canfield, Joe Vitale, Seth Godin, folks like that.
01:12:58
Speaker
And I think I can turn that into a pretty awesome book. I'm going to do it. I'm going to do it. God bless you, sir. Thank you. Thank you so much. Thank you, Nicky. Congratulations to you.
01:13:10
Speaker
Bye-bye. Bye-bye.
01:13:14
Speaker
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