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EP664: Brett Pike - Hard To Control - The Brett Pike Story
84 Plays24 days ago
“Real wealth isn’t the ultimate money. Real wealth is being in enough control of your life that you can go anywhere and speak what you believe to be true and not worry about any detractors.”
This episode is a blueprint for conviction-driven entrepreneurship—the kind that doesn’t ask permission, isn’t easily influenced control systems, and definitely doesn’t confuse obedience with strategy. It’s about rejecting the models that train people to follow directions and building new ones that reward initiative, truth, and actual results. The ROI? A brand rooted in purpose, a business with soul, and a generation of free-thinking builders who are just hard enough to control.
Brett Pike shares hard-earned truths on how he built Classical Learner from a handful of consultations to a K–12 curriculum and thriving platform. He teaches kids the Bill of Rights, real history, and entrepreneurship—and he’s got 13-year-olds hiring their friends and buying real estate. His model empowers families to break free from institutional programming and build a legacy that’s financially and intellectually independent.
Brett Pike is the founder of Classical Learner and Cubs to Bears, a bestselling author, and a leading voice in the homeschool revolution.
Expert action steps:
- Make reading a daily habit. If he could tell his younger self just one thing, it would be to read—constantly. Books are the fastest way to level up your knowledge and perspective.
- Dedicate one hour every day to building your dream. Even if you don’t know what to do yet, sitting with the intention matters. That consistent hour will eventually lead to breakthroughs and momentum.
- Strive to improve in every area of life, every day. Whether it’s your health, parenting, business, or mindset, commit to becoming a little better each day. It’s about relentlessly pursuing excellence, even if perfection is never the goal.
Learn more & connect:
Classical Learner Homeschool Platform
https://www.classicallearner.com
Books Page at Classical Learner Publishing
https://books.classicallearner.com
Also in this episode:
Norman Dodd Interview with G. Edward Griffin on YouTube
https://www.youtube.com/watch?v=YUYCBfmIcHM
Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
Recommended
Transcript
Defining Real Wealth and its Impact on Society
00:00:03
Speaker
Real wealth isn't the ultimate money. Real wealth is being in enough control of your life that you can go anywhere and speak what you believe to be true and not worry about any detractors and them attacking you or whatever it might be. That's what real wealth is.
00:00:19
Speaker
And I want for my students because that's how we produce a nation of people that are very hard to control. And i want to produce the American nation that is very hard to control.
Introduction to Podcast Themes
00:00:32
Speaker
Welcome to the Thought Leader Revolution with Nikki Ballou. Join the revolution. There's never been a better time in history to speak your truth, find your freedom, and make your fortune. Each week, we interview the world's top thought leaders and learn the secrets of how they built a six to seven figure practice.
00:00:50
Speaker
This episode has been brought to you by ecircleacademy.com, the proven system to add six to seven figures a year to your thought leader practice.
00:01:01
Speaker
Welcome to another exciting episode of the podcast, The Thought Leader Revolution. I'm your host, Nicky Ballou. And boy, do we have an exciting guest lined up for you today.
Guest Introduction: Brett Pike
00:01:11
Speaker
Today's guest is a true thought leader in his space.
00:01:15
Speaker
He has one of the largest Instagram channels seeking to educate the next generation in the truth as to what's going on in the world.
00:01:26
Speaker
His channel is called Cubs to Bears. He's the author of many best-selling and super cool and super informative books. I am speaking, of course, of none other than the one, the only, the legendary Brett Pike. Welcome to the show, Brett.
00:01:42
Speaker
Yeah, Nicky, thanks for having me. and that's I love the enthusiasm with the intro. It gets me fired up. Awesome. So Brett, the folks who listen to this show are entrepreneurs. They're the men and women who I believe are society's greatest heroes, except for the people in law enforcement and the military who get to keep the rest of us free with their sacrifices.
00:02:01
Speaker
But they're the ones who go out there, make their dreams come alive, And they listen the show not because of me, man. I'm here every week. They listen the show because of you. They want to learn from you. They want to be able to apply what you have to say in their own lives. But before they can do that, they got to warm up to you, man.
00:02:16
Speaker
They got to get to know you a little bit. So tell us your
Brett's Educational Awakening Journey
00:02:18
Speaker
backstory. How'd you get to be the great Brett Pike? Yeah, well, now I'm kind of, I'm known as being the homeschool guy. And i'm I'm known a lot for my historical videos where I really peel back the lies that we've been fed. and talk about some true things with history, but I guess if I was talking about my backstory and how I got here, ah there was really never anything quote unquote special about me. And I went to school and I got average grades and I kind of took the systems path as I tell my students. I um was exactly what the system told me I was supposed to be. So I signed on the dotted line. I took out the college loans without really knowing
00:03:03
Speaker
even what that meant or, you know, the ramifications of that. And I went to college and got drunk and chased girls. And that is the system's path, by the way. Like that's, they might tell you you're not supposed to be doing that. No, that's the exact path with the culture that they send young people down.
00:03:21
Speaker
And then around my junior year of college, I was like, ah oh, um i'm but I'm about to be I was I majored in education, a history education. So I'm about to be in charge of these young people. I should probably take myself somewhat seriously.
00:03:37
Speaker
So I said, all right, this my junior year, I'm going to do that. And I stopped watching yeah ESPN all the time, which I grew up. That's what I did. I was a kid. And I said, all right, don't know what I'm to I'm going to take my school seriously.
00:03:51
Speaker
And I'm going to watch Fox News and CNN. And by the end of this semester, I'll really know how the world works because I'll get both sides talking about being young and naive.
00:04:04
Speaker
So I did that that semester and my grades um completely shot up. And um I graduated and I remember, um well, I graduated and I went to my master's program.
00:04:16
Speaker
um I majored in special education. i graduated from that program with a 4.0 GPA. I got the award for the top student in the entire program.
00:04:27
Speaker
And I remember graduating and thinking, I don't think I really know anything about the world. And um right around that time, around 2015, I started going through this awakening.
00:04:39
Speaker
And I was a historian and um I remember my buddy told me, hey, there's this guy, Richard Grove, he does the Peace Revolution podcast. And a lot of the history that we've learned is completely wrong. And I thought my friend was an idiot and I set out to prove that Richard Grove was an idiot And then after about a week of digging into things, Richard Grove proved to me that I, in fact, was an idiot.
00:05:05
Speaker
And ah luckily enough, I don't know if it's my parents' love or that I just felt secure enough in who I am, but I was able to accept that and basically throw out all of my degrees and all of my status and everything that I thought I knew.
00:05:24
Speaker
and I really started at square one And I really started to look into everything.
Founding a Homeschool Company
00:05:28
Speaker
And what I learned is, and what I came to the realization was, is that there had been a kind of matrix, as people put it,
00:05:36
Speaker
built around me, right built around all of us. And if I was going to learn how the world really worked, the first thing I had to do was examine my own process of thinking.
00:05:47
Speaker
How did I get to this point where I was this college graduate, 4.0, blah, blah, blah, and come to the realization, wow, what you learned was nonsense. So I had to restructure my mind and develop something called um what I like to call intellectual self-defense.
00:06:04
Speaker
which is really the process of only accepting things as true once you've proven them to yourself and we could get into how to prove them to yourself. So I went through that process and then I said, why was this education major? I was just getting into the school system. And I said, you know what?
00:06:20
Speaker
i need to I need to get into what's wrong with the school system. I need to figure out what is the awakening involving this? And I started to come across some really great minds like every parent should read John Taylor Gatto, Dumbing Us Down, Weapons of Mass Instruction, um Dorothy Sayers, The Lost Tools of Learning, and then Maria Montessori and Charlotte Mason, and all of these amazing minds in the field of education that we learned nothing about bachelor's program, master's program.
00:06:52
Speaker
we even They didn't even teach us that these things existed, which is kind of crazy. And I went through that awakening and one thing led to another. And before you know it, I'm doing parent consultations, showing them how I would set up their homeschool if you know their kid were my kid. And I got a lot of traction there.
00:07:11
Speaker
And one thing just led to another. I said, you know what? I can only meet with people you know eight times a day, really. You're doing these one-hour meetings or whatever. I said, you know what? I'll set up a group.
00:07:21
Speaker
and I set up a group. It was $10 a month to join at first where I would just coach any parent that wanted coaching. and That kind of took off. and My books took off. and um What started as that ultimately became the classical learner homeschool company. And now we have been building out a full K through 12 curriculum.
00:07:41
Speaker
We're teaching real history. We're teaching the bill of rights. We're teaching us civics. We're teaching financial literacy. We're teaching entrepreneurship. We're teaching marketing. We're teaching all the things that really matter that empower young people to become the adults that they want to become and their parents want to see them become. And i have to pinch myself because You know, sometimes I look around, say, how did I get here? But um now I have um a really thriving business, and I am making an impact on a lot of young people.
00:08:15
Speaker
And we're going to see the fruit of that bear in the future. So I got goosebumps listening to you, man. So listen, brother, um i want to... I want to get involved. I got my own business and I'm doing my own thing, but I want to help you do this. This is a cause near and dear
Writing for Educational Independence
00:08:30
Speaker
to my heart.
00:08:30
Speaker
So when I, when my kids were little, me and their mom got separated, but I decided to write a series of books. I only published one of them, but this was, and I've written 11 other books in business and politics, don't know if you can read this.
00:08:45
Speaker
Um, says, Kathy Capitalist and Johnny Jobmaker, the video game company. So these are two um two two people teaching like four-year-olds, five-year-olds, ah basically, about capitalism. Because I thought that all the books that were being put out there were teaching kids to be soft-minded little socialists, right?
00:09:07
Speaker
I wrote this for my two kids, I would read this to them at night. So they'd have something to do. If I'd have known about you back in the day, because my kids are teenagers now, you know I would have bought all your books and I'd read them to to you. But you know that this was what it's all about, right?
00:09:21
Speaker
So I wrote this about Kathy Kaplis and Johnny Jobmaker. Kathy and Johnny are two characters created by father two young boys under the age of six who were searching for stories to help teach his kids about free enterprise, dreaming big, and going for it.
00:09:35
Speaker
Because I think that's super important that people... Know who you are. and man, your company should be teaching every kid in America and every kid all around the world about this because the powers that be are not interested in raising free, independent, sovereign minded children. They're interested in raising good Prussian style automatons and robots. And I'm just wondering what your thoughts are on that.
00:09:59
Speaker
Yeah, well, I think you nailed it. And the system, by the way, I love that you wrote that book for your kids because it it touches close to home. Like I started writing my books because I was sitting there I said, I can't, my son needs good things to read. i need to start writing some books. And that's funny that you kind of went through that same journey.
00:10:18
Speaker
But yeah, the the public school system is, and you can get into the history of this, right? With the Rockefellers and everything, but the public school system is designed to trap people in the rat race, right? It's designed to raise people who um only do the work that's assigned to them and they never pursue their own interests and they read what's in the textbook and they regurgitate what's in the textbook.
00:10:46
Speaker
They regurgitate what their teacher tells them. And if they could, Repeat that on a standardized test. They could fill in the bubbles. Then they get
Critique of Public Education System
00:10:54
Speaker
a good grade. So their self-esteem comes from the teacher.
00:10:57
Speaker
And now you're the smart kids, right? You're the smart kids who are able to repeat what the teacher said and you get good grades. And now you get to go into $200,000 of debt to go to college and ultimately get a job that starts at $40,000 year.
00:11:11
Speaker
And by the time you have your job, your car, your mortgage, and you realize the difference between assets and liabilities, you're going to be have dig dug yourself a pretty big hole. yeah And that that's really what the system does. And the good thing about that is any parent who gives their child a different education actually not only teaches them the right thing, but you give your child a massive advantage over – all of their peers who were in the public school system, who don't know anything about entrepreneurship, who um even worse than that, not knowing about entrepreneurship,
00:11:48
Speaker
the desire, the will, the life force that makes people follow their own interests and take action, right? Public school kids just don't have that. they The only thing they know is, oh, well, you get a you get a job and you go where you're told to go, when you're told to go there, and you do what you're told to do, when you're told to be there, right? Whereas, i mean, these homeschool kids, I have a 13-year-old homeschool student. She owns a dog walking business.
00:12:15
Speaker
She, when I, she started out, she said, oh, i'm walking dogs. said, that's great. I came back next semester, 13 years old. And I said, how's the dog walking business going? She goes, oh, I'm not walking dogs anymore.
00:12:27
Speaker
yeah oh you you didn't want to do that anymore. She's like, yeah, i didn't want to walk the dogs. So I hired my friends. I said, oh, they're walking the dogs for you. She goes, yeah. ah How many, how many friends are walking dogs for you? 10. She's 13 years old and she has 10 employees.
00:12:43
Speaker
And um now she is incorporating and she's looking to buy her first property that she wants to rent out. And she wants to become a real estate owner at the ripe age of 13. I have another student that um we published has published three books and I actually hired her and I just paid her.
00:13:03
Speaker
And now she put together a course on becoming a published author through Amazon KDP that's available to all of our members. So, you see the difference between the children that are coming through the system and the children that are homeschooled.
00:13:17
Speaker
And i mean, I get to see it every day, but anyone who has seen what I've seen would never think of doing anything other than self-educating their kids because you just give them such an advantage over their peers. It's it's really night and day.
00:13:34
Speaker
amenmen Amen, man. Amen. Amen. god God bless you. So, um, Let's get into the history of the public education system and the Rockefellers, because I think people ought to hear that.
00:13:47
Speaker
And then let's get into specifically the steps that you took to start getting your books out there, to create your company, ah and to build your brand, as it were.
00:14:00
Speaker
Yeah, I mean, the history of American education is really crazy, like to the point where you think, ah you can't make it up. like It's just... So in the early 1800s, you had the Napoleonic Wars, right? So if you want to get to the history of American education, you have to go back to the Napoleonic Wars.
00:14:20
Speaker
And ah Napoleon wiped the floor with Prussia to the point where their soldiers disobeyed orders, turned and ran away. So way after that happens, the...
00:14:33
Speaker
Prussian government, monarch of Prussia, he pulls in the top social engineers of the day and he says, i need you to find a way to make sure this never happens again. We can't have our soldiers disobeying orders, turning and running away. We can't have an empire this
The Prussian Education Model's Influence
00:14:50
Speaker
way.
00:14:50
Speaker
So they come up with, all right, well, we can do it with the education system. He likes the idea. So they completely revolutionized their education system with the purpose in mind of producing a population that is obedient to authority.
00:15:05
Speaker
yeah And the education, the system that they came up with was eight hours a day, five days a week, Teachers trained by the state with state certification, 45-minute blocks, bells raising your hand to go to the bathroom.
00:15:22
Speaker
The system they came up with is the system that you see all over the world today. So you say, well, how can that be? Well, here's how. So then you get the early 1900s and you have...
00:15:35
Speaker
Rockefeller. And Rockefeller's getting a lot of bad press and the public's starting to turn against Rockefeller. And he has a similar thought to ah Prussia, where he says, you know what, how do I ah start to manipulate the population so that I don't have this problem, my heirs don't have this problem? And he comes up with Well, we can do it through the education system.
00:15:56
Speaker
So he starts the general education board and ultimately they would put $180 million dollars into the project early 1900s. This was a tremendous amount of money and it really went a long way because if you read the book Propaganda by Edward Bernays, what they did was they offered grants, $10,000 grants, a lot of money at the time, put up a building at the time.
00:16:17
Speaker
$10,000 grants to any school district or any any place in the country that wanted to implement the Rockefeller curriculum. So these things went like hotcakes. Obviously, they marketed as, hey, we have this state-of-the-art curriculum. You get $10,000, which is a lot of money at the time.
00:16:35
Speaker
And county after county, district after district is taking this Rockefeller money. And when Rockefeller was trying to figure out, well, you know, what curriculum do I want? He had his people do a lot of research.
00:16:48
Speaker
And ultimately, they came back to him with this system that he absolutely loved. They came back to him with... the Prussian education model. And that's why you see it all over the world today. So the Prussian education system, due to Rockefeller grants, would spread all throughout the United States of America and ultimately all throughout the world.
00:17:11
Speaker
And then... If you really track the activities of the Rockefeller Foundation, it starts to have a fingerprint. So, for example, in 1910, there was something called the Flexner Report. People want to talk about what happened in 2020 with COVID?
00:17:27
Speaker
Well, in 1910, you had the Flexner Report done by this physician, Abraham Flexner. But he was funded... by the Carnegie Endowment in um coordination with the Rockefeller Foundation. And then what they did was the Rockefeller Foundation took this Flexner report to state um licensing boards in all 50 states.
00:17:50
Speaker
And basically what they did was they, um by the way, in in coordination with the American Medical Association was part of this report. And what they did was they got these state licensure boards to give the American Medical Association authority over college accreditation status.
00:18:08
Speaker
This is a big deal because within 20 years, half of the medical schools in the United States of America had shut down because every college that continued to teach homeopathy, naturopathy, and natural medicine lost their accreditation status and they lost their funding.
00:18:27
Speaker
So by doing this, they guaranteed that they would control how all medical doctors were trained from you know about the year 1910 all the way through present. So when you talk to your doctor and they don't know anything about nutrition and they don't care what you put in your body, that's because we have over a century of doctors being trained by the people who wanted this to be the case.
Rees Committee's Investigation into History Education
00:18:55
Speaker
And it's kind of a fingerprint and a modus operatus of how they function. So in the 1950s, you want to talk about capitalism, communism. In the 1950s, you had the Congressional Rees Committee and there was this investigator, amazing man, Congressman Norman Dodd. By the way, if you ever want to have an interview that will blow your mind, yeah go on YouTube and type in Norman Dodd interview with G. Edward Griffin.
00:19:23
Speaker
And what Norman Dodd had to say before he died will absolutely shatter the way you view the world. So Norman Dodd um is in the Reese committee. He's doing this investigation and they get access to the internal papers, the corporate minutes of the Rockefeller foundation, the Carnegie endowment and um these different endowments. Right.
00:19:45
Speaker
And the function of the Reese committee was to examine tax exempt foundations and and find out if they were involved in un-American activities. That was their goal.
00:19:56
Speaker
And in order to do this, they had to define un-American activities. So they defined un-American activities as attempts to change the laws of the United States of America not intended by the Constitution. Isn't that an interesting definition for what we see today?
00:20:14
Speaker
We could sure use that today. sure could. They find out, they go back 1910, 15 era. One, they found out that these foundations were actively trying to get America into World War I, which is interestingly, that's interesting enough, right?
00:20:29
Speaker
Yeah. And um then they find out that after World War I, these foundations um wanted to make sure that America, because before World War I, America was isolationist and people were very anti-war. Like it goes back to George Washington. This was his advice, right?
00:20:48
Speaker
So they wanted to make sure that America would never be anti-war again. So they decided the best way to do that would be to fundamentally alter Americans' understanding of their own history.
00:21:01
Speaker
And to do that, um they would have to change the way people learn history. So instead of the American Medical Association, they took over the American Historical Association. And according to Norman Dodd, they handpicked 20 college students throughout the country. They flew them to London.
00:21:18
Speaker
They gave them a total $400,000 in college grants, a lot of money at the time. And 15 years later, these college students made up the governing board of the American Historical Association. And at that time, the American Historical Association controlled what went into history textbooks and the training of history teachers, the same fingerprint, right?
00:21:44
Speaker
And they have used... Taking over how our teachers are trained and what our teachers believe and the textbooks to take over the hive mind of the people of the United States of America. And that's why you see so many NPCs to this very day. And this is why I tell people when...
00:22:06
Speaker
It does make sense to wake people up, but it doesn't make sense to allow your enemies to continue to indoctrinate your children because you don't have to wake someone up if they never went to sleep in the first place.
00:22:19
Speaker
So true. So true. um You know, back during the lockdown era, I interviewed a man named Kent Clisby.
00:22:31
Speaker
He wrote a book called willing accomplices. Kent was a former CIA case officer and he wrote this book, 2012, I think it came out.
00:22:44
Speaker
And when he came on my show, he was really cautious and careful because he said the fact that he wrote this book cost him his ah position and he got blackballed from getting other jobs. And he didn't want that to happen because he was just building back his business.
00:23:03
Speaker
And he said that, you know, ah just let's just be careful how we push what's talk in the book. out In the book, he talks about how the American um education system, news media, and Hollywood had been penetrated by progressives, willing accomplices who had been um under the control of oh Soviet communists.
00:23:31
Speaker
And there was a man named... William Unsenberg, who was a and an associate of Vladimir Lenin's, that Lenin sent to America to weaken the US from within.
00:23:43
Speaker
He called America the main adversary to global communism becoming a reality. And they went on a multi-decade effort to turn Americans against their institutions, against the founding documents of America.
Impact of Progressive and Communist Influence on Education
00:24:00
Speaker
So ah what's being taught in schools is now overtly anti-American.
00:24:05
Speaker
What's being seen in movies is overtly anti-American. And the the traditional media has also been overtly anti-American as well. And I find it Very, very gratifying that someone like you is bringing not the exact same message, but similar messages out into the public consciousness.
00:24:28
Speaker
And I'm wondering what your thoughts and comments are on Kent Clisby's thesis. Yeah, well, I haven't read his work, although I did write the book down here. So now I plan on reading it because reading is a superpower.
00:24:42
Speaker
And it's something that I can't recommend enough for all people to do. ah agree But if you go back to ah the 1970s, they had the Congressional Church Committee, and it absolutely agrees with it or supports everything in his conclusion, right? Because People think of the Congressional Church Committee and they know about Operation Mockingbird, right?
00:25:03
Speaker
The um CIA admitted in the Church Committee that they had spent billions of dollars adjusted for inflation, basically bribing media, essentially, right? And I actually wrote a children's book around about that called Operation Mockingbird.
00:25:17
Speaker
and And they destroyed all the files about it, too. So there's no files on Operation Mockingbird left anywhere. But it happened an Operation Mockingbird and the Church Committee. And what a lot of people miss in the Church Committee report is it went way beyond the media.
00:25:33
Speaker
It went into talking about the tax-exempt foundations again, how the CIA leveraged and used tax-exempt foundations like the Rockefeller Foundation by name, by the way. And and Rockefeller is hand-in-hand with the CIA.
00:25:49
Speaker
um it gets into, if you look at... The Council on Foreign Relations, right? If you want to be um someone who climbs the ladder into what people call the deep state or the American bureaucracies, really for the last hundred years, you come through the Council on Foreign Relations. Well, yeah who was the chair of the Council on Foreign Relations for...
00:26:09
Speaker
50, 60 years of Rockefeller, right? so So anyway, the CIA used the Rockefeller Foundation and other small foundations to basically leverage grants to take over the university system. So there has been...
00:26:25
Speaker
a all front effort to infiltrate America's institutions, as you say, whether it be the institution of media, whether it be the institution of education.
00:26:38
Speaker
And the goal behind that is to control the minds of the American
Rebuilding Education with Pro-American Values
00:26:43
Speaker
people. And by creating institutional rot, you not only achieve the objective of, um,
00:26:51
Speaker
turning America's institutions against the American people, but the double objective of then turning the American people against their own institutions, which that's the other side of the coin that is just as dangerous and people don't realize. Like, I hate that the...
00:27:10
Speaker
Department of Education and American education is terrible and that I'm even needed because we should have great institutions. And we see the things that the CIA does and people say, oh, I want to see the CIA go away.
00:27:23
Speaker
But if the CIA goes away, now we don't have a defense against Mossad, against MI6, against um you know Russia. Yeah. all these other um agencies in other countries all around the world who are undoubtedly running their own psychological operations.
00:27:38
Speaker
And we can't have psychological operations being ran on us with no defense against that. So it really is a double-edged sword where the communists have infiltrated American institutions, rotted them from the inside out,
00:27:55
Speaker
The institutions turn against the American people. The American people turn against the institution. And the end result of that is destruction. And that's why getting a hold of the American mind again, especially in starting from a young age, is so important so that The American people are awake to what has gone on. And then we could actually rebuild these institutions in an American image and a pro-American image, which could help create that strong American nation that ultimately we need.
00:28:26
Speaker
Yeah, I totally understand that. So your brand, Brett, is a conviction-driven brand. You know, yeah in the 1980s, when I came of age, because 57 years old, I'm ah um ah ah someone who's been around the block a couple times, there were some politicians that seemed to be speaking from the heart. They weren't the typical full-of-crap politicians that the world is so full of these days.
00:28:54
Speaker
And Two of them in particular were politicians I greatly admired. One was Margaret Thatcher of Great Britain. The other was Ronald Reagan of the United States. And they were conviction-driven politicians. I got the sense when they spoke that they were speaking the truth as they saw it from the heart.
Building a Brand on Truth and Conviction
00:29:12
Speaker
And that's what you did and how you built your brand. You saw a problem and you've been passionately speaking out against it from the heart. And that's become your brand. That has been what has turned your company, right? The classical learner homeschool company into a well-recognized brand and has allowed you to sell a lot of books and get a lot of clients. And I'm wondering if you can talk about that from a brand building point of view.
00:29:36
Speaker
Yeah, well, I kind of laugh about that because it would probably make more sense for me to not let all my thoughts be known and be very... um opaque, right? But I don't want to live that way. And my company, I'd rather it be an extension of me and my heart and soul. And that's when I tell people that you see all these soulless corporations, these fortune 500 corporations, it's because the founders are long gone and they brought in what happens with these corporations is, um, they go public and, um, black rock and state street and,
00:30:12
Speaker
um Vanguard um start to buy stocks and they get control over the boards. And then the boards bring in a Harvard CPA who's trained in um maximizing the profit of these corporations. And that's why they're soulless. they'll um They'll push the transgender thing. They'll push um whatever they have to push in order to keep the money flowing because that's all that really matters to the corporations.
00:30:38
Speaker
um But the beautiful thing about... um startups that don't go public and are really are owned by the founders, which by the way, there are some big ones like um Hobby Lobby is still owned by the founder and it's this multi-billion dollar corporation. But it is a reflection of like them or not. It's a reflection of that family and their beliefs. And that's a beautiful thing.
00:31:02
Speaker
It is. Right? um The same is true with Bass Pro Shop. That's a reflection of their founder and that family and their beliefs. Well, Classical Learner- love Pro Shop, man. I shop there all the time.
00:31:15
Speaker
Yeah, and it's still that the man who started it still runs it and it's beautiful and they don't go public. And Classical Learner is um an extension of me and my heart and my soul. And my whole approach has been, I'm gonna go out there and I'm gonna say what I believe is true And through that, I'm going to resonate with a lot of people who recognize truth, are looking for truth, and are starving for truth.
00:31:39
Speaker
And that will be what our brand is. Our brand will be wherever the truth takes us. And through doing that, we can um get a very loyal base. And then through that loyal base, we can continue to build out and really offer things to everyone because we're just getting started. so I'm out there. I say what I believe. And, a lot of people love that. a lot of people hate that and threaten to hurt me.
00:32:04
Speaker
And, um, that's okay too, because that's, that's what living is. That's the fight. That's what men need to do. And, um, it's honor of my life to, to be able to do it. And that's, I guess that's what my brand would be.
Authenticity in Brand Building
00:32:21
Speaker
Well, I wonder if you can expand on that and extrapolate on that in terms of advice you give for the entrepreneurs listening to this show who are looking to leverage their own personal brand in a positive way to move their business forward.
00:32:36
Speaker
Because I obviously talk about that in my business. That's what my business is about, really creating a powerful thought leader brand, becoming an Elon Musk of your space or a Steve Jobs of your space or a Brett Pike of your space.
00:32:49
Speaker
And I would like to hear your thoughts and maybe think about this because maybe you haven't really thought about this for other people before. But how can a business owner, an entrepreneur, a founder do in their business what you're doing in yours?
00:33:03
Speaker
Well, people are afraid to um to say a lot of things in public, but the truth is that whatever you believe as a founder is going to resonate with a lot of people.
00:33:16
Speaker
And um it's better to find your tribe. than to try to please everyone. Cause when you try to please everyone, a lot of times you please no one.
00:33:27
Speaker
Yes. And so um so many people worry about, you know, who doesn't like them and who hates them, but I don't care about those people. They're not my clients anyway. They don't want anything to do with me. And, and that's fine.
00:33:41
Speaker
um So to me, I mean, if you're building a brand, you want it to be truthful because trust is the number one asset between any company and a client. And the worst thing you could do as a company is erode that trust.
00:33:54
Speaker
And when you um build it up and your clients know that you're looking out for them, they'll come back to you time and time again. And we all know that's intrinsically true. We've all dealt with um companies that don't do the right thing by us. And I don't want anything to do with them. And we've dealt with companies that, wow, they really stepped up and did the right thing. Well,
00:34:12
Speaker
you're probably going to go to them again and again and again. And then once you have that message and you know what it is, um you just want to beat it like a dead horse. And you can't feel bad about getting it out there and saying it again and again and again and again and finding a thousand different creative ways to do it.
00:34:30
Speaker
Because once you start building that brand, marketing and sales is ah really the tip of the spear, right? I mean, that's they solve a lot of problems, marketing, sales, and revenue. So um of all Sales ah solves all problems, brother. Sales solves all problems.
00:34:48
Speaker
It sure does. It solves a lot of problems and it gives you a lot of flexibility to um do more of the things you want to do and start to build out systems, right? Because a lot when a lot of people start business, for most people, when they start a business, um you're really the everything man.
00:35:04
Speaker
yeah And what you want to do is be the everything man. But then as you start to build out, you want to start to build systems. So the business becomes bigger than you and you start to step out of some of those roles and the business starts to operate almost as a machine.
00:35:21
Speaker
And then you can be there to oil the machine, to guide the machine, to make sure the machine is pointed at the right focus. um And then it becomes that system and you can build it into something more. um And it also allows you to step back and has a lot of benefits in your own life. So, um you know, you start out as that everything man and ultimately you want to become that system.
00:35:47
Speaker
A good book to read about that is the four hour work week, which is all about everything. building business systems because you really want things to operate where um if you died, right? Basically, you want to eventually get to the place where even if you died, it is such an efficient system that that machine keeps operating. So but that's where you want to get.
00:36:10
Speaker
Yeah, that's that's very true. I agree with everything you said. um You know, whatever you believe as a founder is what will resonate with your tribe. And your tribe are the people who...
00:36:21
Speaker
immediately and instantly resonate with the truth that you have the courage, the balls to speak.
Importance of Trust in Business Relationships
00:36:29
Speaker
And trust is the number one asset between any company and its clients. 100%.
00:36:35
Speaker
You have to have that trust. Without that, you're you're toast. There's nothing about your business that's going to last if you cannot create trust. I mean, oh look at Grant Cardone right now. He built a wonderful big brand for himself.
00:36:51
Speaker
But Trust isn't there. And this public spat he's having with Gary Brecka, the man who helped Dana White get his health back, is killing him, is absolutely killing Grant. you you know And and that's that's a horrible thing.
00:37:06
Speaker
So make sure that you have trust and understand that marketing, sales, and revenue will solve... you know A lot of problems is the way you said it, but I'll say if they solve all problems, especially sales. Revenue, sales, dollars in the door solves all problems.
00:37:20
Speaker
And then that's what's going to allow you to build systems to scale. That's what allows you to have your business become a machine. And then you can run that machine, as you put it. I mean, you said a lot more than that, but you can run that machine.
00:37:31
Speaker
And you spoke of the four-hour work week by Tim Ferriss. I think that's a good book. I also think and the E-Myth Revisited by Michael Gerber talks about how to turn your business into a system as well. I think that's a fantastic book too.
00:37:45
Speaker
But you you're dropping gold here, Brett. You're dropping gold for our people. i think that's supercalifragilisticexpialidocious. Awesome. I think you're dropping gold. The E-Myth Revisited. how How do you spell E-Myth?
00:37:59
Speaker
E and then myth, M-Y-T-H. Okay, got it. The entrepreneur myth, the E-myth, revisited. Michael Gerber, like Gerber foods or Gerber knives, depending on whether you have kids or you're a knife aficionado. Both spelt the same way.
00:38:14
Speaker
Me, I've had kids and I'm a knife aficionado. So there you go. um And, you know, I like that you spoke earlier about it's the honor of your life as a man.
Path to Self-Sufficiency and Independence
00:38:24
Speaker
I also have another podcast for men. It's called the Sovereign Man Podcast, and it's all about how a man can become sovereign in today's world.
00:38:31
Speaker
Brett, would you come on that show too? I'd love to interview you from the perspective of a man of honor. That'd be amazing. Yeah, well, I'd love to talk about that because, I mean, really, when I talk about my homeschool company, what I'm trying to do is to raise honorable young men and women who are the rugged individualists that have complete sovereignty over their lives.
00:38:55
Speaker
Then you got to come on that show, bro. We got to have a whole talk just about that. And that that's why I do so much. where That's why I teach courses on entrepreneurship and marketing and financial literacy because I really want to, my goal isn't even for them to, when they become adults, to be able to do this stuff. My real goal is for by the time they're done with me, when they're going off their graduate high school, I want them to already have achieved independence. I want them to be financially independent.
00:39:28
Speaker
I want them to have the literacy to know how to manage it. And a lot of that gets into... um the way you choose to live your life. And like, for example, well, I don't just talk about this stuff. I i don't have any debt, for example, um because I don't live my life. I don't want to be controlled. And I remember during COVID how they tried to leverage people's debt against them. They said, oh, I know you have to pay your mortgage. Well, then you better wear a mask and you better get a shot or you're not going to be able to do your job and you're not going to be able to pay your mortgage.
00:39:59
Speaker
And if you want to go to the grocery store to feed your family, well, you better put on the mask. Well, what I did, because at that time I was, I'm still learning everything. I, I had my white picket fence house in one of the most affluent counties in the country, sold that house, moved across the country, um, said I would never be in mortgage debt or any other type of debt again, because I will never be leveraged.
00:40:22
Speaker
And, um, yeah. and So I did that. I moved across the country. i have a homestead. I grow my own food, pear trees, plum trees, peach trees, cherry trees, apple trees, ah big garden. We have chickens.
00:40:36
Speaker
We produce all of, I mean, I buy food still, but I'm capable of producing all my own food if I need to really ramp up. And um my business took off. And because of that, I have a lot of control over my life. And that's why, you know, a lot of people who are afraid to say certain things, especially like on the internet, I don't have that as much because I have structured my life in a way that allows me to be truly wealthy. And this is what I tell my students, real wealth isn't the ultimate money, real wealth is being in enough control of your life that you can go anywhere and speak what you believe to be true and not worry about any detractors and them attacking you or whatever it might be. That's what real wealth is.
00:41:19
Speaker
and I want that from my students because that's how we produce a nation of people that are very hard to control. And I want to produce the American nation that is very hard to control.
00:41:30
Speaker
Hard to control. That might be the right title for this podcast episode. Hard to control the Brett Pike story, man. it's ah It's very powerful. um Yeah, would you please come on that show as well? Let's delve into that subject for men because that show is a show that's directed at men and it's all about teaching them these principles.
00:41:50
Speaker
And there's a lot of men with families that listen to that show. So it could be a good place for you to ah get a little bit of visibility as well. I'd love to have you on that show to have that conversation too. I'd i'd love to come on there and if I could elaborate even a little bit more on that philosophy.
00:42:06
Speaker
So one of the things I'm doing right now is I'm teaching a weekly live entrepreneurship class. I teach the one for elementary school, which is different. And I teach the one for secondary for middle school and high school.
00:42:19
Speaker
And one of the things I'm teaching the students right now is how to accumulate assets without going into debt and without spending thousands of dollars. Because I teach that philosophy that you could control your life without going into debt. But a lot of people have this idea in their mind that if you're going to start a business, um you have to spend thousands of thousands of dollars. Well, for my elementary school students, teacher, it's easy as getting a used lawnmower, right? And you could start a little elementary school business.
00:42:48
Speaker
And for... um The secondary students were learning about asset accumulation. So for example, you could publish books through Amazon KDP and you could basically do that for no money.
00:43:01
Speaker
And then you don't have to deal with the physical product. You don't have to do the shipping. You just market your book. People buy your books and you make money on that. And you do it without laying down really any money at all. Like sure, you could pay for an editor and an illustrator, but even if you do that, it's really not a debilitating cost.
00:43:19
Speaker
um there are all types of methods available to us because the technology is so good. So um obviously everyone knows there's drop shipping, there's print
Teaching Debt-Free Entrepreneurship
00:43:29
Speaker
on demand. You could build out your own brand, really. You could build out an entire brand,
00:43:34
Speaker
a clothing company, whatever you want um by making your designs on Canva, especially if you're a talented artist. And I have my students doing this right now. So you have all types of print on demand companies. There's so many good companies to partner with and print on demand.
00:43:49
Speaker
um You have all types of drop shipping companies. Then you have um affiliate opportunities where you could join the Amazon affiliate program and whatever you're interested in selling, like your niche, your interest, right? I mean, there's everything on Amazon and you can get paid for basically selling that and that affiliate account becomes your asset.
00:44:11
Speaker
Or there are tons of companies, like for example, Amazon, We talked about business systems. One of the things I'm doing with classical learner right now, it actually um is going to drop on Monday, not to all of the public. We're dropping it um to select members on Monday and then probably next month to all of our members.
00:44:32
Speaker
And then later on, maybe to the entirety of the public, but we have built out an affiliate program and this affiliate program is going to allow our affiliates who join as our affiliates to sign people up to classical learner homeschool.
00:44:48
Speaker
And then when they sign someone up, they don't just get the initial fee for signing that person up, but every month that person they signed up remains in our program.
00:45:01
Speaker
They will be paid recurrent commission. So they'll get part of that subscription cost. So you sign up 500 people, now you have 500 people paying you a reoccurring subscription every month.
00:45:14
Speaker
So we learn, so that's something that my company is doing. And, but one of the things I teach my students is there's a lot of companies that operate that way, like ClickFunnels, pays reoccurring commissions for subscriptions that their affiliates sell.
00:45:29
Speaker
To this date, ClickFunnels has paid out $136 million dollars to their affiliates who have gotten people to sign up to their service.
00:45:40
Speaker
So there are all these avenues in which you can get your first assets under your control so that you can start bringing in revenue. And then what I point out to my students is, oh, but you want your own clothing company and you wanna make your own clothes, right? You don't wanna do the drop shipping, right?
00:45:58
Speaker
So what I did with my publishing of books is I started on Amazon KDP and I did that for basically no money. I sold tens of thousands of books And then I took the revenue from that and then I invested tens of thousands of dollars and started my own publishing house with the revenue I got from the books.
00:46:17
Speaker
So now I had the money from the revenue rather than going into debt, I earned the money through no cost assets Then I took that money. I invested the big money into the publishing house.
00:46:30
Speaker
Now I have a publishing house where we are printing and doing all the stuff with our own books. And now our margins are better and and all of that. Well, anyone could do that. You could start a clothing company, print on demand, build up your brand. And then once you have the revenue from that, then you could start the more physical, I'm going to have a warehouse. We're going to make our own stuff type of thing.
00:46:53
Speaker
And by doing and using these type of strategies, you can try things out. You could find out how to build a brand and bring in revenue without taking that risk on other than your time, your time, your effort, like, all right, you risk your time. It doesn't work out. Well, that, that sometimes it happens. You do something else, yeah but you put in that time. And then if you could bring in the revenue, you can just start to build up that business in those systems. So it's something I'm very passionate about. And I'm really big into teaching people how to accumulate no cost assets.
00:47:28
Speaker
Well, That could be a whole separate interview that we could do. um Cause you know, i I'm loving this conversation. Unfortunately I booked it for an hour and I booked another call right after, but I'm fascinated and interested myself.
00:47:45
Speaker
I'm a brilliant writer, okay? So you don't know this about me, Brett, and we we ought to get to know each other better because I wanna be very helpful to you and I think we can help each other and I wanna help you just period. I wanna help you put get more more students, more clients, and I don't care if I get anything from it or not, but if we can do some affiliate affiliate type of stuff,
00:48:05
Speaker
I'd like to do that too. So I'm a podcast guest through a brand called Podmatch. They have an AI-driven matching service for guests and hosts. I've been a guest on 730 podcasts since May of 2022, okay? 730. They have an affiliate program.
00:48:23
Speaker
I've sent a whole bunch of people there and they send me a couple hundred dollars a month. uh, from the affiliates that I've gotten for them. And it's a small monthly fee. They charge like 50 bucks a month. So I've given them 20, 30, 40 people that way.
00:48:35
Speaker
um I've written and published 11 books. Two of them were with a pretty famous guy ah in the political space, and they sold a lot. But on my own, I haven't been very good at selling books. Just the people I know, i put them on Amazon. Whoever buys them listens to me on a show, whatever.
00:48:53
Speaker
I'm fascinated in how you sold books. I asked God, because I'm a Christian, to bring me someone who is able to educate me on how I can sell my books.
00:49:06
Speaker
And I'm a good writer. I mean, I have this book I published. actually she wrote eight others that I never got the illustrators to do anything with. So I want to get that going in another way. This is a book I wrote with a famous guy. Donald Trump endorsed it ah in Truth Social.
00:49:21
Speaker
It's called The Great Patriot Buy Cop Book. It's a list of America's 123 most patriotic companies that are anti-woke. This is one my first book called Finish Line Thinking, How to Think and Win Like a Champion. I used to train with Olympic gold medal athletes, world record holders. My girlfriend is a three-time Guinness World Record holder.
00:49:40
Speaker
This is a download on the methodology of how to think like an Olympic gold medalist in in life and in business. This is a book on podcast guesting. I've been on 730 shows, so I talk about how to get booked and get paid.
00:49:53
Speaker
I got 11 books I've written. I want to sell them. It's been my dream since I was a kid to be selling a million books. I read over 100 books a year. I've read almost 5,000 books in my lifetime. And I'm talking paper books, not listening to crap on on Audible. you know This is my real bookcase.
00:50:10
Speaker
There are 5,000 books in my house. There's a Bilu library. How many people do you know who have 5,000 books in their house that they can say they've read 4,000 or 5,000 books? I bet you not a whole lot, right? So I'd like your help. but I want to help you.
00:50:24
Speaker
I'm brilliant at promotion. I'm the greatest salesman and marketer because I sell from the heart and I don't care if people say no to me. i actually like no's. I like yes's. I like no's. So I'm really good at introducing people ideas like yours.
00:50:37
Speaker
I want to get my 17-year-old son to come take your entrepreneurship class if I can persuade him to do that. you know, hook me up. Let's get that done.
Leveraging Social Media for Marketing Books
00:50:45
Speaker
And please, I'd like to learn from you. If you have a course that you'll take adults on, i want to learn how to sell my books because I don't know how to do it.
00:50:52
Speaker
Yeah, well, I'll be happy to help you um behind the scenes or with the course with selling your books. And ah really, it's just getting them in front of people consistently. If you get them in front of people consistently, then people will start buying the books. And you can do that. In my opinion, the best way to do that is with short form video. So whether that's short form video on TikTok related to the books, the topics of the book, short form video, really just make it for, you make it for TikTok and you do a TikTok and Instagram, right?
00:51:23
Speaker
And you use those as um basically your book selling platforms. And then you could also leverage strategy. Like one of the things I'm getting into, because I've been very successful in selling the books on my own, but TikTok's pretty cool because they have the TikTok shop, right?
00:51:38
Speaker
Okay. So one of the things I'm looking to do, I've just had a few other projects, and then my plan is to have this um objective completed before September.
00:51:49
Speaker
um So i ideally over the summer, um but definitely by September I'll have this objective completed where right now I listed my books for sale on TikTok shop.
00:52:00
Speaker
And now all I have to do, cause it's pretty cool. It makes, um, it makes it so any creator on Tik TOK could link to the products on there. So your books on there, a creator on Tik TOK could link to that product.
00:52:15
Speaker
They're making their videos. They make anyway with their audience. That's already there anyway. And then anyone in their audience who buys that book, they get a commission on, which is awesome. Right. They're going sell this. You get commissions.
00:52:26
Speaker
Um, So one of my goals by September is to really start spreading awareness that the books are on there and getting some of those influencers to start pushing them so i don't have to push them myself as much.
00:52:38
Speaker
And I think that's something you can do with your books, um you know especially a book that was endorsed by Trump, you could really get people behind that. And um even short videos, just repetitive, like real short and easy on TikTok.
00:52:53
Speaker
Did you hear about this book? that was endorsed by President Trump or you're hanging the seat up there, hey look, President Trump just endorsed this book and then you just pop out and I wrote it and I'd love for you to read it and just cut the video And then that works because all, all the liberals out there will be like, fuck you. And they don't realize that they're just helping your algorithm.
00:53:15
Speaker
Right. I mean, they're just getting it out there for you because they're not that smart. And by the way, always ignore people you don't like because that's, that's how you actually beat them. Cause it kills their algorithm. I know, I know, I know. I do that. I do that anyways. It's a great idea. Joe, Joe Rogan says he ignores the haters and that's, that's a superpower for him. And I'm like, okay,
00:53:34
Speaker
good enough for Joe Rogan. It's good enough for me. Nicky, are there seven books you would haven't published, kids' books? Oh, we got to talk. All right. We got to talk. um We got to talk.
00:53:46
Speaker
All right. um So hundred percent how let's talk about that. And then um so I'm rolling out. i'm not I'm not kidding with you, Brett. When I say i got a lot of flaws, but my superpowers, reading,
00:54:00
Speaker
Writing, I've written a 150-page book and in 28 days,
Course Creation and Collaboration
00:54:06
Speaker
okay? And it's grammatically correct, complete sentences, paragraphs, ideas you can absorb, and in and exciting.
00:54:14
Speaker
That's my skill set. On a podcast, I'm a rock star. On stage, I'm mesmerizing, man. Tony Robbins ain't got nothing on me. But how to market, how to sell, I'm all steak. I just don't have the sizzle. I got to learn the sizzle.
00:54:27
Speaker
This year, I prayed to God. I said, God, help me learn sizzle. I need to learn sizzle, baby. Well, well let let me run this by you. So...
00:54:39
Speaker
I'm rolling out this affiliate program and one of the things it's empowering me to do is to basically make Homeschools Connected a hosting platform for people I partner with that they can produce their own internet courses and make them available to my students and make them available to whoever.
00:54:58
Speaker
So i'm um I have some big names I'm partnering with um that you're gonna see come out over the next few months that I'm really excited about. They're producing courses for us.
00:55:09
Speaker
But if you're interested, I would love for you to produce a homeschool course on entrepreneurship or whatever topic you think would be really cool that you would like to see the next generation learn about. Podcasting.
00:55:22
Speaker
Podcast guesting. Donald Trump is president today because he went on independent podcasts as a guest. It is estimated that he netted 4 million votes. Kamala Harris won 74 million votes. Donald Trump won just under 78 million votes.
00:55:36
Speaker
The margin of victory was his appearance as a guest on podcasts. I could talk about that powerfully and kids will be into that. Podcasting itself is also powerful. Selling as ah as an act of love and as and service rather than being afraid to sell. Oh, I don't want to bother people.
00:55:52
Speaker
And I want to teach kids about the power of picking up the phone and talking to people and stop just messaging people. You know what I mean? Teaching them etiquette, teaching young boys how to look a man in the eye and shake his hand, that sort of thing. I'd be all over doing stuff like that, man.
00:56:06
Speaker
So if you wanted to teach a course like that, you could build out the course and then in all your podcasting and everything you do, you could promote it. I'll do it. and Anyone who signs up to Homeschools Connected to take your course, um you would get that reoccurring commission from as long as...
00:56:29
Speaker
as long as they remain in the platform. And the reason it's a pretty cool model is so you get people to sign up because they follow you and they want their kids to take your course on um podcasting or whatever it might be.
00:56:43
Speaker
So then they sign their kids up, but when they sign them up, they get access to not just your course, they get access to all of my courses. They get access to the live classes we run five days a week.
00:56:55
Speaker
They get access to all of our educational materials. So you don't just sell, you're not really just selling the one um course that they're taking.
00:57:07
Speaker
You're really selling the whole program. So they sign up, they take your course. Most people sell a course one-time deal. Well, no, yeah they stay in the program.
00:57:17
Speaker
They have incentive to stay until their kid graduates, maybe for 15 years, and you get paid reoccurring commissions as long as they stay. Let's talk about that. I'd be happy to do that. I think that's cool. Jordan Peterson's got a similar model with his Peterson University, which I've signed up for to take some of his courses. They're pretty fun.
00:57:35
Speaker
I want to help the next generation. This isn't going to be my main business, I don't believe, but it's a way to help the next generation. And I'm all for making money when I help people. So I think that's important. We should get compensated for our efforts.
00:57:46
Speaker
hundred percent 100%. But listen, Brett, you are awesome and amazing. If someone wants to find out about Classical Learner and sign up for your programs for themselves, for their kids, what's the best way?
00:57:59
Speaker
Yes, so www.classicallearner.com. That's classicallearner.com. And um it's homeschools connected. So um right now, at the present moment, it's $25 a month. And by the way, if you get in now, that's grandfathered.
00:58:16
Speaker
So I don't ever raise the price on my existing members. $25 a month. You get access to the live classes. We run five days a week to all of the prerecorded courses we have to all of the lesson plans, to all of the unit studies. and That's for your whole family. That's not for one individual child.
00:58:34
Speaker
Um, so that's classical learner.com. If you're interested in my books, when you get there, just click on where it says books and that will take you to, classical learner publishing, uh, books.classical learner.com. That will take you to, and, um,
00:58:49
Speaker
You get all the books there. So www.classicallearner.com homeschools connected. Check us out. um Classical learner and Cubs to bears on everywhere, all over the internet. And if you have any questions, go to the website, shoot us an email that will go to my director page and she will help you get set up with anything.
00:59:09
Speaker
You know what? We'll, we'll make sure that we, we put that out there. I'll sign up ah for an account with you for, for my kid for sure. And I'd like to learn, how to go hardcore on marketing my books. This short form video thing is a good idea.
00:59:24
Speaker
i don't know anything about how to create short form. I hired somebody to do my speaking wheel and they created some short form videos, so but I need to find somebody it's that it's gonna be more cost effective because that costs a lot of money to do that. And to do these videos in the way you're talking about on a daily basis and putting them out there, and i need to make it more cost effective. So absolutely wanna do that.
00:59:42
Speaker
So Brett, we end each episode by asking you our guest expert, to share with us your top three expert action steps. These are your three best pieces of advice in bullet point form for my listener to take their life, their business, their mission and purpose
Brett's Top Advice for Personal Growth
00:59:59
Speaker
to the next level. What say you?
01:00:00
Speaker
Read. If I could go back and tell my 18 year old self something, if I could only tell him one word, the word would be read. If I could say two words, I'd say, or three words, I'd say, read, you dummy.
01:00:14
Speaker
yeah um My second piece of advice would be you set aside, if you're working a job, right, and you want to build a business or do anything, you set aside one hour, mandatory, every night.
01:00:29
Speaker
And that hour you work toward that aim. And even if you sit there for an hour looking at a wall, well, that was one hour you needed looking at that wall to think.
01:00:40
Speaker
And eventually those one hours will turn to full nights.
01:00:45
Speaker
And my last piece of advice would be that in everything you do, You work to be a little bit version of yourself every day, whether that's parenting, whether that's homesteading, whether that's as a businessman, whether that's as a man, whether that's as your physical, um your health, everything you do, you work to be the best version of yourself. I like that samurai motto, right? That every day you wake up in the pursuit of perfection.
01:01:16
Speaker
I like that. So I like that every day. You wake up with the pursuit of perfection. Oh, that's so good. And um I also liked um i Kobe Bryant was an athlete I really respected.
01:01:33
Speaker
too. And i heard him give a talk one time where he said that um every day he pursued perfection knowing that he would never achieve it.
01:01:44
Speaker
But he knew that by pursuing it, he would be the best version of himself. Yeah, yeah, that's good. Kobe Bryant is one of my favorite ah athletes of all time.
01:01:55
Speaker
ah He was taken of us far too soon. um I yeah have his book, Mamba Mentality. I have a few copies of it, actually. I bought 10 copies of it, and I gave it away to clients of mine back in the day.
01:02:08
Speaker
um Before he died, that book was ah being sold as a remainder book, so you could buy them for five bucks each. It's this big, thick coffee table type book. ah As soon as he died, all the remainder books were bought up in a day.
01:02:21
Speaker
There were no remaindered ones left, and the publisher just put out a whole bunch of ah copies of his book, a whole new printing at full price, and that got sold out too. was pretty amazing.
01:02:33
Speaker
ah He was a great man and a great American.
Kobe Bryant's Legacy as a Proud American
01:02:36
Speaker
ah Back in 2008, during the um the Olympics, he was being interviewed by Chris Collinsworth, one of these woke ah sports reporters.
01:02:47
Speaker
And they asked him, ah Chris asked him, he said, you know, Don't you think it's old fashioned to go out there and, you know, represent your country and do a rah, rah, rah dance? I mean, aren't you past that, Kobe?
01:03:02
Speaker
ah Don't you think athletes should not do that and be so, so gung ho and public about their kind their country? And he just smiled calmly. And I'm sure in this said he said, you stupid piece of crap.
01:03:13
Speaker
He said, no, man, not me. I'm proud to be an American. It's an honor ah and to represent the red, white and blue. And it's something that I'm excited to do and looking forward to bringing home the gold for the good old US of A. And I just listened to him there and I said, you know what? In this day and age with a pampered athlete who spits on the country that gave him the opportunities to become great, it's a beautiful thing to listen to someone like Kobe Bryant. He reminded me of that football player.
01:03:48
Speaker
Oh my God, what's his name? um the one who went to Afghanistan and got killed. Pat Tillman. Pat Tillman, the great Pat Tillman. That's right. Reminded me of Pat Tillman. And I just thought Kobe Bryant, man, a great American.
01:04:00
Speaker
Brett Pike, it's an honor to have had you on the show. um I'm ah looking forward to having you on the men's show as well. Looking forward to connecting with you to talk about some ah business things to do. I'd like to learn how to how to sell my books.
01:04:14
Speaker
I'm happy to participate in your affiliate program because I believe in what you're doing. i only become an affiliate of something that I truly, truly believe in with all my heart and soul because it's not about the money for me. I'll take the money. Don't get me wrong.
01:04:27
Speaker
Glad to take the money. You you should take the money. But I'm an affiliate with someone because I think they're great and they're doing great in the world. And I believe you're great and you're doing great in the world. God bless you, man.
01:04:39
Speaker
Thanks for having me. God bless. And that wraps up another exciting episode of the podcast, The Thought Leader Revolution. To find out more about today's guest, the one and only Brett Pike, the founder of the Classical Learner Homeschool Company, go to the show notes at thethoughtleaderrevolution.com or wherever you happen listen to this episode, be it iTunes, Spotify, Google Play, Audible, Rumble, or what have you.
01:05:02
Speaker
Until next time, goodbye.
01:05:07
Speaker
This episode has been brought to you by ecircleacademy.com, the proven system to add six to seven figures a year to your thought leader practice.