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EP675: TL Nuggets #199 - Pierre vs. Trump, Why One Conservative Won & The Other Lost
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“It is extremely important, extremely important for you as a business person to understand that if you’re not going on independent podcasts yourself, you are leaving money on the table.”
When it comes to winning in business—or politics—visibility is the real game-changer. This episode draws a straight line between two conservative leaders: one who used modern media to win the hearts and votes of millions, and one who didn’t, and lost. The principle is simple: the platforms you show up on determine the results you get. Whether you’re a politician or a solopreneur, podcast guesting isn’t optional—it’s leverage.
Donald Trump generated over 500 million views and an estimated four million additional votes by strategically appearing on podcasts like Joe Rogan, Patrick Bet-David, and others. In contrast, Pierre Poilievre declined a personal invite from Rogan and stayed away from major independent platforms, missing out on hundreds of thousands of potential votes that could have secured him a win.
The episode underscores the vital business lesson: exposure drives outcomes. Podcast guesting has proven to be a high-ROI strategy for entrepreneurs, leaders, and change-makers who are ready to grow their reach and revenue.
Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
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Transcript
Why Podcast Guesting is Essential for Business Success
00:00:03
Speaker
If you're struggling to make money, if you're struggling to make sales, if you haven't made a sale in a while, wouldn't now be the time for you to understand and get clear on how to use podcast guesting?
00:00:16
Speaker
It is extremely important, extremely important for you as a business person to understand that if you're not going on independent podcasts yourself, you are leaving money on the table.
Introduction to The Thought Leader Revolution
00:00:31
Speaker
Welcome to the Thought Leader Revolution with Nikki Ballou. Join the revolution. There's never been a better time in history to speak your truth, find your freedom, and make your fortune. Each week, we interview the world's top thought leaders and learn the secrets of how they built a six to seven figure practice.
00:00:49
Speaker
This episode has been brought to you by ecircleacademy.com, the proven system to add six to seven figures a year to your thought leader practice.
Significance of Podcast Appearances for Influence
00:00:59
Speaker
Welcome to another exciting episode of the podcast, The Thought Leader Revolution. I'm your host, Nicky Ballou. And boy, do we have an exciting episode lined up for you today. Today's episode is another Thought Leader nugget.
00:01:11
Speaker
And it's all about podcast casting, guys. Let me talk about something to you.
Trump vs. Polyev: Podcasting's Role in Elections
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So back in November, the United States had a federal election. Donald Trump ran, and he won.
00:01:24
Speaker
Now, just a couple weeks ago, Canada had a federal election. P.R. Poiliev ran against the Liberal Party, and he lost. They're both conservatives. They both are super smart guys whose ideas...
00:01:41
Speaker
had the potential to completely turn around the economic destiny of their nations. But why did one lose and why did one win? Well, it all boils down to one powerfully leveraged podcast guesting and the other chose not to.
00:01:57
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The one who powerfully leveraged podcast guesting was President Donald J. Trump. President Trump's son Barron suggested to him, encouraged him, nay pushed him to go on a whole bunch of shows. He went on Aiden Ross, he went on the Nelk Boys, he went on Patrick Beddavid's show, he was on Theo Vaughn's show.
00:02:21
Speaker
He was on Andrew Schultz's show. He was on Sean Ray's show. He was on the great Joe Rogan show. He even went on X Spaces with Elon Musk.
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And good old Donald Trump was able to garner 500 million views plus. Now the mainstream media was all lined up against him and attacked him.
00:02:47
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And they were all in favor of his opponent, Kamala Harris. But Kamala, God bless her, chose not to go on any podcast. She only went on mainstream media. Actually, she went on one show, Shay Shay with Shan Shuk.
00:03:01
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The total views she got were one one-hundredth of the views Donald Trump got. My research estimates that Donald Trump was able to win an additional four million votes due to being on podcasts.
00:03:14
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Now, in the election, he won just under 78 million votes. Kamala won just over 74 million votes. The difference was about 3.6, 3.7 million votes. So those 4 million extra votes were the margin of victory.
00:03:27
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Had he not gone on shows, she very likely would have won the election. And we would be living in a very different world and a very different universe right now.
Impact of Podcasts on Election Outcomes
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Speaker
Pierre Polyev, on the other hand, who's a man I love and support,
00:03:42
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was leading in the polls three months ago. But then Donald Trump started making comments back then as a 51st state. Justin Trudeau resigns.
00:03:53
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Mark Carney takes his place. And all of a sudden, everyone rallies around him thinking he's the best guy to deal with Trump. And he goes on a bunch shows, including a bunch of American shows.
00:04:05
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Not only the big ones, but a bunch of them. But Pierre thought, oh my God, I'm a conservative. If I go on these American shows... It's not going look good. There's a lot of people that I need. They won't vote for me.
00:04:16
Speaker
So he didn't go. It turned out that the great Joe Rogan had said to him, Pierre, I'd like you on my show. And he turned him down. I think this was a huge mistake. Yes, there would have been people that would have been all up in arms about him going on these American shows, but none of the people that voted for him would have.
00:04:33
Speaker
That's the important point. But there would also have been a lot of people who otherwise would not have voted for him, maybe not voted for anybody, who would have been motivated to vote for him. My research estimates that going on the same type of shows that Trump put on, especially Joe Rogan, would have garnered somewhere between 500,000 and new votes for Pierre Paliyev.
00:04:59
Speaker
That may very well have been enough votes to take him over the edge to victory. My research indicates it actually would have been enough votes to take him over the edge to victory.
00:05:10
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Now, Pierre is a great guy. but this was a big mistake. Podcasts helped Trump win. Podcasts had Pierre lose.
Podcast Guesting as a Lead and Sales Source
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Speaker
It is extremely important Extremely important for you as a business person to understand that if you're not going on independent podcasts yourself, you are leaving money on the table.
00:05:30
Speaker
It is a source of leads. It is a source of sales. It is a source of clients. And if you need to be further convinced, just look at Pierre versus Donald and you will see that I am right about this.
00:05:46
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I myself, by going on shows over two year period, generated just under a half a million dollars in sales from being a guest on other people's podcasts.
00:05:59
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And I've shown dozens of other people how to do the same and they too have generated tens of thousands to hundreds of thousands of dollars in sales. Now, if you're a businessman, if you're a business woman and you're looking for a source of leads, podcast guesting is the way for you today.
00:06:18
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And I'm telling you, you better wake up and take this seriously because if you don't, you're leaving hundreds of thousands of dollars on the table this year.
Engaging in Podcast Guesting for Financial Success
00:06:27
Speaker
If you're struggling to make money, if you're struggling to make sales, if you haven't made a sale in a while, wouldn't now be the time for you to understand And get clear on how to use podcast guesting.
00:06:40
Speaker
And if you want to learn how to do it, go pick up a copy of my book on Amazon. Get booked and get paid. How to generate six figures plus a year through podcast guesting. And if you just want to talk to someone, you can talk to me. Get on my calendar.
00:06:53
Speaker
Go to Nikki Billu. I'm sorry. Go to ecircleacademy.com forward slash appointment. I almost sent you to the wrong place. But go there and jump on my calendar.
00:07:06
Speaker
Be like Donald. Don't be like Pierre. Win when you're supposed to win. And don't snatch defeat from the jaws of victory, which sadly is what happened to Pierre. And I love him and I'm supporting him. I voted for him. I raised money for him.
00:07:20
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I went on shows to advocate for him and I will do the same. But I got to tell him the truth. And this is the truth. Baloo out.
00:07:30
Speaker
This episode has been brought to you by ecircleacademy.com, the proven system to add six to seven figures a year to your thought leader practice.