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EP665: TL Nuggets #195 - Pierre Poilievre's Big Mistake That May Cost Him The Election
85 Plays20 days ago
“If you’re in business and you’re not leveraging podcasting, you’re leaving massive opportunity on the table.”
Most people are blind to the power of podcast guesting. It’s not just a marketing tactic—it’s the new media front door to trust, authority, and reach. The smart players? They’re skipping the gatekeepers and speaking directly to the people. If you’re building a business, a brand, or a movement, podcasting gives you time, attention, and influence you can’t buy with ads anymore.
There’s a rhythm to this game. Get yourself on enough shows and the results compound—leads, clients, relationships, and credibility. This isn’t theoretical; it’s what works. Whether you’re a coach, a consultant, or leading a national campaign, the people you want to serve are listening somewhere. The question is—are you showing up there?
The current vehicles are stalling. Podcast guesting is the engine. It’s not optional if you want to win—it’s essential. Skip it, and you’re leaving impact, income, and influence on the table.
Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
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Transcript
Leveraging Podcasts for Visibility
00:00:03
Speaker
The mainstream, lamestream media in Canada hates Polly Ebb. He's going to need to go around the mainstream media. And the way to do that is through podcast guesting on independent podcasters.
00:00:14
Speaker
You will be able to reach people that you otherwise wouldn't be able to reach. If you get on these shows, you get enough appearances to get your rhythm right. You're going to get a whole bunch of discovery calls, sales calls booked for you.
00:00:27
Speaker
And that's what you need because you're the magic.
Introducing 'The Thought Leader Revolution'
00:00:33
Speaker
Welcome to the Thought Leader Revolution with Nikki Ballou. Join the revolution. There's never been a better time in history to speak your truth, find your freedom, and make your fortune. Each week, we interview the world's top thought leaders and learn the secrets of how they built a six to seven figure practice.
00:00:51
Speaker
This episode has been brought to you by ecircleacademy.com, the proven system to add six to seven figures a year to your thought leader practice.
Canada's Political Climate
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Speaker
Welcome to another exciting episode of the podcast, The Thought Leader Revolution. I'm your host, Nicky Ballou. And boy, do you we have another exciting episode lined up for you today.
00:01:13
Speaker
It's another Thought Leader Nugget. And I got to tell you, this is a good one. By God, is this amazing. So, Canada right now is in the throes of an election.
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Speaker
We are having a federal election.
Justin Trudeau's Resignation and Aftermath
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Speaker
federal election, Nikki? What the heck's a federal election? What's that all about? I don't know what a federal election is. Well, that's where we elect the leader of Canada, the leader of our country.
00:01:45
Speaker
And let me tell you something, guys, it's something special. It's something amazing, right? We have had a progressive lunatic in charge of our government, and that has been none other than Justin Trudeau, Trudeau, I should say. Excuse me for mispronouncing his name.
00:02:08
Speaker
And, um well, he's not popular anymore. He was forced to resign. His key economic and climate advisor, Mark Carney, ah took over. He's now the prime minister, unelected.
Pierre Polyev's Podcast Strategy Mistake
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Speaker
And um the conservative party, which is a normal, insane party, is running against them. Now, why am I bringing this up on the Thought Leader Revolution podcast? Because the conservative party leader, who's an excellent, excellent guy and who is a fantastic campaigner, is making a mistake that that could very well cost him the election.
00:02:44
Speaker
His name is Pierre Polyev. And the mistake that he's making, my God, is very similar to the mistake that Kamala Harris made in the U.S. federal election.
00:02:56
Speaker
And what's that mistake? Well, he's not going on podcasts. He's going on some new old media.
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Speaker
He's taking questions from reporters, but he's not going on podcasts. He went on one major podcast. That was months ago, and that was Jordan Peterson. got a lot of views. But if he wants to be elected, he needs to take a page from Donald Trump's book and go on a whole bunch of independent Canadian podcasts.
00:03:28
Speaker
Heck, even
Trump's Successful Podcast Strategy
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some major US ones like Joe Rogan would be great. So why? Because I estimate that Donald Trump won an additional 4 million votes by going on independent podcasts that he would not otherwise have won.
00:03:46
Speaker
What talking about, Nicky? How is that possible? Very simple. Most of the folks who listen to these podcasts are either apolitical or not Trump voters. And Trump went on Joe Rogan, Theo Vaughn, The Milk Boys, PBD, Aiden Rosk.
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Speaker
He was on Elon Musk's Spaces. He was on Sean Ryan and a whole bunch of other podcasts. The total reach of... his appearances on these podcasts was well over 400 million viewers.
00:04:13
Speaker
Well, there's more than 400 million Americans, so a bunch of the people that viewed these aren't Americans, but still. He was able to reach these people. He was able to speak to them in a very down-to-earth, folksy way.
00:04:27
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And he was able to get at least 4 million people who otherwise wouldn't have voted for him to vote for
Media Bias and Podcast Importance for Polyev
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Speaker
him. Now, Donald Trump got over 77 million votes, close to 78 million votes. Kamala Harris just got over...
00:04:39
Speaker
74 million. So it was about a three and a half million vote difference. If Trump had not gone on podcasts, he would have lost to Kamala Harris by a whisper instead of beating her.
00:04:50
Speaker
So why does this apply to Pierre Polyev? Because Canada has some major podcasters, some major new media outlets. And if Polyev went on those shows He would reach people that he wouldn't otherwise reach.
00:05:05
Speaker
The mainstream, lamestream media in Canada hates Polyev just like it hates Trump in the United States of America.
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Speaker
The mainstream media is like pretty much 90% supportive of Polyev's opponent, Mark Carney. And just 10% of the media is on his side, Polyev's side.
Podcast Guesting as a Marketing Strategy
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Speaker
And If he wants to get voters who right now are not convinced to vote for him, which is what he needs to win this election, he's going to need to go around the mainstream media. And the way to do that is through podcast guesting on independent podcasters.
00:05:44
Speaker
And I got to tell you, what matters, what matters greatly for the future of Canada is that Paulie Ebb does this. And why does this matter to you? to you. you...
00:05:58
Speaker
because you will be able to reach people that you otherwise wouldn't be able to reach by going on independent podcasts. Facebook ads, YouTube ads, Google ads are not working as well as they used to.
00:06:13
Speaker
You're not going to be able to get the ah ROI that you need. But through podcast guesting, you can and you will. If you get on these shows, you get enough appearances to get your rhythm right, you're going to get a whole bunch of discovery calls, sales calls booked for you.
00:06:28
Speaker
And that's what you need because you're the magic and you take an action on this is what matters on this. The current vehicles that you're using aren't working as well as they used to.
00:06:41
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The world changes, vehicles change, so you got to try something new. That's podcast guesting and Pierre's got to try this podcast guesting. It's innovative.
Polyev's Path to Election Victory via Podcasts
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It's a chance for you to get a bit of swagger, but all in service of helping the people that you're out there to help, just like Polyev will be doing this in service of the people of Canada.
00:07:03
Speaker
So if Pierre Polyev is listening to the show, Mr. Polyev, get your ass in gear and get on some large independent Canadian podcasts and even on Rogan because a lot of Canadians listen to it.
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And that's how you're going to win.
Encouraging Podcast Guesting
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And my listener, get your butt on some podcasts. Build relationships with audiences and hosts and watch your business soar.
00:07:28
Speaker
And that wraps up another exciting episode episode of the podcast, The Thought Leader Revolution. To find out more about the subjects I'm talking about, check out the show notes at thethoughtleaderrevolution.com or wherever you happen to listen to this episode, be it iTunes, Audible, Google Play, Spotify, YouTube, Rumble, or what have you. Until next time, goodbye.
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Speaker
This episode has been brought to you by ecircleacademy.com, the proven system to add six to seven figures a year to your thought leader practice.