Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
EP673: TL Nuggets #198 - From Invisible to Influential - The Role of the Positioning Matrix in Personal Branding
66 Plays3 days ago
“I’m actually really obsessed with helping good men and women who really wanna make a difference out there in the world, but aren’t necessarily so confident about selling or marketing”
If you’re great at what you do but people still don’t get what you’re about, your positioning might be the problem. Clear positioning isn’t just a marketing tactic—it’s the difference between being forgettable and becoming the go-to authority in your space.
In this episode, we explore a powerful tool that helps you clarify your message, define your value, and speak directly to the people you’re meant to serve. You’ll hear personal insights on what it really takes to go from chasing clients to attracting them.
The shift from invisible to influential doesn’t happen by accident—and it doesn’t require hype. It requires precision, courage, and the right framework.
Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
Recommended
Transcript
The Power of a Personal Brand
00:00:03
Speaker
I got to tell you, a lot of people are starting to understand the importance of having a powerful thought leader personal brand. They realize that using that, they can attract more people toward themselves.
00:00:16
Speaker
And they're excited about it. They're super excited about it. But they don't know how to do it.
Introduction to 'The Thought Leader Revolution'
00:00:24
Speaker
Welcome to the Thought Leader Revolution with Nikki Ballou. Join the revolution. There's never been a better time in history to speak your truth, find your freedom, and make your fortune. Each week, we interview the world's top thought leaders and learn the secrets of how they built a six to seven figure practice.
00:00:42
Speaker
This episode has been brought to you by ecircleacademy.com, the proven system to add six to seven figures a year to your thought leader practice.
Positioning as a Thought Leader
00:00:52
Speaker
Welcome to another exciting episode of the podcast, The Thought Leader Revolution. I'm your host, Nicky Baloo. And boy, do we have an exciting episode lined up for you today. Today's episode is another Thought Leader Nugget.
00:01:06
Speaker
And today, I'm going to talk about the power of positioning yourself properly. I got to tell you, a lot of people... are starting to understand the importance of having a powerful thought leader personal brand.
00:01:21
Speaker
They realize that using that, they can attract more people toward themselves. And they're excited about it. They're super excited about it. But they don't know how to do it. So I want to talk to you today about how you can position yourself. And Matt Church, who wrote the book, The Thought Leader's Practice, created something called a positioning matrix, which has nine quadrants that allow you to very powerfully position yourself in the mind of your client.
00:01:51
Speaker
I've used this tool and it's a really great tool. And I've enhanced it and improved upon it, putting my own Nikki Billu special sauce on it to position
Coaching Philosophy and Background
00:02:03
Speaker
myself. And I want to share with you how I position myself.
00:02:06
Speaker
And I want you to have a listen for it because it's something that you can potentially use to learn how to position yourself out there in the world. So when people ask me, Nikki, so who are you? What do you do? Who do you help?
00:02:20
Speaker
I say to them, I'm like a coach for coaches. Okay. My background is I've been in high-tech sales, including as high as director level, managing a team of 12 that sold to the Fortune 500.
00:02:35
Speaker
I've also been in business for myself as a coach. I was a fitness coach. I worked with Olympic champions and billionaires. And then I've become a coach to thought leaders and to people in the arena of personal branding, as well as success and sales.
00:02:50
Speaker
And I've helped lots of folks become better at standing out and better at making more money. And I'm actually really obsessed with helping good men and women who really want to make a difference out there in the world, but aren't necessarily so confident about selling or marketing, get good at that so they can win.
00:03:11
Speaker
And who I am is, I'm like a father to these folks. I'm like a father who loves them and cares about them and wants to see them win. But I'm also the father who holds their feet to the fire and makes them do what they need to do.
00:03:26
Speaker
So I bring that love, but that tough love energy. And they love me and they hate me as a result of that.
Client Success Stories
00:03:33
Speaker
And what I've done is I've helped folks massively increase their sales.
00:03:37
Speaker
I helped the guy who was a fitness coach who was barely making over $1,000 a month make over a million a year. I've helped a doctor who started her own consulting practice make over a million dollars in just 32 days.
00:03:52
Speaker
And I've helped tons of other coaches and consultants and thought leaders add hundreds of thousands to millions of dollars a year to their business.
Sales Methods and Influences
00:04:00
Speaker
What makes me special unique is I have what the Gallup StrengthsFinder test calls the activator energy.
00:04:11
Speaker
I'm somebody who can activate myself to get into action and activate other people to do the same. And I do it from a space of love and belief in them because my father used to say to me, son, love people and believe in people because everyone needs someone to love on them and believe in them.
00:04:26
Speaker
And on top of that, I've got some of the best methods for generating sales, for creating a personal brand, for podcast guesting out there, period.
Programs for Business Challenges
00:04:36
Speaker
And the sorts of problems I help solve for people are problems like not having enough leads, not having enough sales, being stuck on an income plateau. And these problems can be debilitating to a business.
00:04:49
Speaker
And I've got a variety of programs to solve these. I've got a powerful program called Get Booked and Get Paid, which is a two-day workshop that shows you how to get booked on podcasts and get paid as a result.
00:05:00
Speaker
I've got a sales accountability program called 90K in 90 Days, which over a 90-day period helps you generate at least an extra $90,000 to put into your business. And I've also got a very powerful Thought Leader Immersion Program that shows you how to create an incredible personal brand as a thought leader.
00:05:19
Speaker
And all of this is how I help you live your best life You know, doing the things you want to do most of all because you've got the ability to get all the clients you need, all the leads you need, all the money that you need in order to do so.
Strategies for Business Success
00:05:34
Speaker
So, guys, this is my position. And this is the sort of thing that if you do it for you and what you do can be extremely powerful.
00:05:46
Speaker
and help you take your business success to a whole new level.
Call to Action: Enhance Your Business
00:05:51
Speaker
Now, if you like this, and if you wanna find out more about this sort of thing, ah and the work that we do with people to help them create powerful thought leader level personal brands,
00:06:06
Speaker
um Go to our website, easterkleacademy.com forward slash appointment, book a call with us, and let's have a chat about how this can take your business from tragic to magic.
00:06:18
Speaker
That's it. That wraps up another exciting episode of the podcast, The Thought Leader Revolution. To find out more about today's amazing episode, go to the show notes at thethoughtleaderrevolution.com or wherever you happen listen this episode, be it iTunes, Spotify, Google Play, YouTube, Rumble, or what have you. Until next time, goodbye.
00:06:37
Speaker
This episode has been brought to you by ecircleacademy.com, the proven system to add six to seven figures a year to your thought leader practice.