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The Power of Research in Business Success

THE CEO's WING WOMAN®
THE CEO's WING WOMAN®

97 plays · Sep 1, 2025

In this episode, we dive into one of the most underrated success levers in business: research. Olivia shares how data-backed decisions, competitor analysis, and customer insights can transform your strategy and positioning. Whether you're launching a new offer or scaling an existing one, mastering research will set you apart in a noisy market. Tune in to learn the exact research principles used across The Strategic CEO® Framework to build brands that win.

Transcript

Speaker: Welcome to the CEO's Wingwoman podcast. This is a micro episode packed with quick binge-worthy insights on building a bulletproof business, an iconic brand, and magnetic leadership skills.

Speaker: No fluff, just real strategies you can use right now. Let's dive in.

Speaker: The best thing about a business plan is it's going to give you the opportunity to put the hours into your strategy, your research, and putting together a plan before you've even taken your business to market. This is also really important if you're not actually sure if you have viability with your product or your service. You're going to determine all of these things from the outset.

Speaker: before investing thousands of dollars into a new business idea that you later realize could have been handled in a different way if you'd done the hours of research and you'd spent the time putting together ah business plan.

Speaker: That's your power move for today. If today's episode resonated with you, please share this a CEO who needs it and send me a DM on Instagram to connect at oliviajenkins.co. I'll see you in and the next episode.

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