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Stop Writing Vague Vision Statements
74 Plays1 month ago
A powerful vision statement should do more than sound inspiring—it should be future-focused, measurable, and impossible to misinterpret. In this mini episode, Olivia breaks down the three most common mistakes business owners make with their vision statements and shares practical tips to make yours crystal clear and goal-driven. If your current vision feels fluffy or abstract, this episode will help you sharpen it into something you can actually work toward—and achieve.
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Transcript
Introduction to CEO's Wingwoman Podcast
00:00:01
Speaker
Welcome to the CEO's Wingwoman podcast. This is a micro episode packed with quick, binge-worthy insights on building a bulletproof business, an iconic brand, and magnetic leadership skills.
Real Strategies Without Fluff
00:00:13
Speaker
No fluff, just real strategies you can use right now. Let's dive in.
Common Mistakes in Vision Statements
00:00:20
Speaker
One of the common mistakes I see when it comes to a business vision statement is that it's often not future-centric and it's not measurable. So one of the best ways that you can refine your business vision statement is to apply future-centric, big aspirational goal to your vision statement.
00:00:37
Speaker
Also check in to see if it's measurable. If you can't measure your vision statement, it's really difficult to determine when you've actually achieved
Creating Effective Vision Statements
00:00:44
Speaker
it. The other tip that I have for you is to make sure that it's not subjective. Okay? So one of the things that I commonly see is a vision statement that might be up for interpretation. For example, wanting to be the best at something.
00:00:57
Speaker
I may feel that you're the best at it. Somebody else may not. So it's really important to make sure that there's a clear measuring stick to determine whether you've actually achieved your vision.
Engagement and Sharing
00:01:07
Speaker
I hope this helps. And for more tips, you can head to my blog or listen to the CEO's Wingwoman podcast.
00:01:13
Speaker
That's your power move for today. If today's episode resonated with you, please share this with a CEO who needs it and send me a DM on Instagram to connect at oliviajenkins.co. I'll see you in the next episode.