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Grow Your List, Automate, Incentivise
60 Plays15 days ago
Your list is your biggest asset—but only if you grow it the right way. Olivia shares how to attract the right people, automate the process, and incentivise sign-ups without wasting time.
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Transcript
Introduction & Podcast Overview
00:00:01
Speaker
Welcome to the CEO's Wingwoman podcast.
Business Growth Strategies
00:00:04
Speaker
This is a micro episode packed with quick binge-worthy insights on building a bulletproof business, an iconic brand, and magnetic leadership skills.
00:00:13
Speaker
No fluff, just real strategies you can use right now. Let's dive in.
Email List Strategy
00:00:19
Speaker
My top three tips for successful email marketing is one Have a clear strategy on how you are going to grow your email list. Be continually thinking about ways that you can take social media followers or take people who are not currently on your email list that may be interested in your brand and are your target audience.
Email Automation & Customer Journey
00:00:38
Speaker
and get them onto your list. The second thing is to make sure that you have a series of automation set up for your business that makes sense for you. So as an example, for an e-commerce business, you really want to make sure that you have the fundamental setup when it comes to automation. So browse abandonment, abandoned cart, welcome series, replenishment flows, really be thinking about the customer journey of how you can nurture them from pre-purchase all the way through to post-purchase.
Incentives & Customer Engagement
00:01:07
Speaker
And number three is to be continually thinking of new ways that you can incentivize your audience to put their details into the pop-up. And for those of you who have the opportunity within your email marketing platform to have two offers, one offer for people who have never signed up for you before, and another offer for people who already exist on your database, leverage your customers who are already on the list and give them a different offer to go and check out.
Conclusion & Social Connection
00:01:36
Speaker
That's your power move for today. If today's episode resonated with you, please share this with a CEO who needs it and send me a DM on Instagram to connect at oliviajenkins.co. I'll see you in the next episode.