Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
From Market Fit to Optimised Sales
67 Plays23 days ago
Before you build a beautiful website, launch email flows, or design your dream packaging—pause. In this episode, Olivia shares the critical first step that many entrepreneurs overlook: validating product-to-market fit. She walks through why asking friends and family isn’t enough, and what research you really need to do to confirm demand. Plus, once your offer is validated, Olivia outlines how to create an optimised shopping experience across your website, email, and social channels. This is the must-do checklist before you launch—or relaunch.
Recommended
Transcript
Introduction to CEO's Wingwoman
00:00:01
Speaker
Welcome to the CEO's Wingwoman podcast. This is a micro episode packed with quick binge-worthy insights on building a bulletproof business, an iconic brand, and magnetic leadership skills.
00:00:13
Speaker
No fluff, just real strategies you can use right now. Let's dive in.
Assessing Product-Market Fit
00:00:20
Speaker
Oh, I feel like one of the first things that needs to be considered is product to market fit. And this is often a step that business owners miss. They might seek feedback from friends and family, for example, about a new business idea and don't put in the appropriate amount of research.
00:00:38
Speaker
to determine if there is product to market fit with their new product or with their new service
Creating Online and Physical Presence
00:00:43
Speaker
idea. So that is the first step is to determine the product to market fit. From there, it is all about creating a website or a storefront where your customers can come and buy from you.
Optimizing Business Image Online
00:00:55
Speaker
So whether that's a website or you have it in-person bricks and mortar outlet,
00:00:59
Speaker
determining the space for your customers to come and shop with you and providing that that is optimized and we'll use an e-commerce store as best practice. If you have an e-commerce store, making sure that your website is optimized, making sure that your email marketing is optimized, that your social media is optimized and you're putting your best foot forward.
00:01:20
Speaker
That's your power move for today. If today's episode resonated with you, please share this with a CEO who needs it and send me a DM on Instagram to connect at oliviajenkins.co. I'll see you in the next episode.