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Avoiding Distractions – a conversation with Steve Puri founder of TheSukha.co
13 Plays1 day ago
It is amazing what you can achieve if you can avoid the distractions of modern life
Steve Puri, had a career in the entertainment industry with DreamWorks and 20th Century Fox, before becoming an entrepreneur and setting-up a series of technology businesses. The latest is TheSukha.co.
TheSukha.co is an APP that helps people achieve more by removing the constant distractions of modern life.
In this episode of the Abeceder podcast The Independent Minds Steve describes to host Michael Millward the inspiration for TheSukha.co happened on an Alaskan Airways flight from Austin Texas to San Francisco.
Steve, explains
- That effective and efficient work starts with hiring the right people,
- Why your people must share the vision of the company, because that is why they want to work with you.
- How everything about the company must support the fulfilment of that vision.
- That the best work is achieved when workers achieve what Mihaly Csikszentmihalyi described as a Flow State.
- Why remote workers still need to feel connected to each other.
Michael mentions the Charlie Chaplin film Modern Times.
Discover more about Steve Puri and Michael at Abeceder.co.uk
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Transcript
00:00:05
Speaker
Made on Zencastr. The all-in-one podcasting platform on which you can make your podcast in one place and then distribute it to all of the major platforms. Zencastr really does make making content so easy.
Introduction to 'Independent Minds' and guest Stephen Puri
00:00:19
Speaker
Hello and welcome to the Independent Minds, a series of conversations between Abbasida and people who think outside the box about how work works, with the aim of creating better workplace experiences for everyone.
00:00:35
Speaker
I'm your host, Michael Millward, Managing Director of Abesida. Today, I'm going to be finding out about how to make remote working work from Steve Puri, the founder of Suka.
00:00:50
Speaker
As with every episode of The Independent Minds, We will not be telling you what to think, but we are hoping to make you think. Today's independent mind is Steve Puri, the founder of The Sukkah, which is an app that helps people get more done and feel good at the same time. So I suppose it means that you'll be constructively busy with a smile on your face.
00:01:15
Speaker
Stephen has more than 20 years experience of leading remote teams as an executive vice president at DreamWorks yes that dream works and then as a vice president at 20th Century Fox. Stephen has also worked as the chief executive of three different technology companies.
The Ultimate Travel Club mention
00:01:36
Speaker
Stephen is based in Austin, Texas, a city I am yet to visit. When I do go, i will make my travel arrangements with the Ultimate Travel Club because that is where I can access trade prices on flights, hotels, trains, holidays and all sorts of other travel-related purchases.
00:01:54
Speaker
You can do the same by joining the Ultimate Travel Club and as you'd expect, there is a link with a built-in discount in the description.
Stephen Puri's journey to Hollywood
00:02:03
Speaker
Now that I have paid some bills, it is time to make a podcast called The Independent Minds that will be well worth listening to, liking, downloading and subscribing to.
00:02:14
Speaker
Hello Stephen. Oh boy, that was quite the intro. Let us share some intently-minded thoughts. You will. You are exactly the person to share some independent thoughts, i I am sure, and have had such an interesting career as well. I am the recipient of a lot of lucky breaks. I'd like to think that I've worked hard when stuff has fallen in my lap to make something of it. So yes, you're right. I've been an engineer, ah software engineer.
00:02:42
Speaker
I've worked producing digital effects, worked on trailers, worked as a studio executive, then gone back to engineering to run startups. So yeah, kind of fun. Tell us a little bit more about that career and how you get into it. Cause the companies that you've worked for are like dream companies for, know, we see their names up in lights, so to speak, and wonder how do you get a job with a company like dream works?
00:03:08
Speaker
and My path into Hollywood was sort of odd in that I was going to USC, the university of Southern California in Los Angeles.
00:03:19
Speaker
And, I had a background in software engineering because when I was young, you know my mother is a software engineer and you know i learned how to code. So I happen to have those skills, but then USC also has very strong cinema TV school. So I had a lot of friends who wanted to talk about you know movies and they were aspiring filmmakers. So I was in LA when film became digital, which meant there's a great need for people who could talk creative and talk engineering, right? Sort of translate those two worlds. That worked really well for me.
00:03:51
Speaker
I ended up doing about 14 movies, the effects from True Lies and Seven to Independence Day and Braveheart and a bunch of stuff and it
Insights on the film industry and remote work
00:03:59
Speaker
cool. And in doing that realized I wanted to actually see if I could become a studio executive and help make movies, not just be a hired guy to help make a portion of someone else's movie.
00:04:10
Speaker
And that led to reading a ton of scripts, doing a lot of networking you know watching a lot of movies and working my way up the development ladder, which turned into, as you mentioned, an executive vice president at DreamWorks, Kurtz Menorce, and then vice president at 20th Century Fox, where I was running like the Die Hard franchise, the Wolverine franchise, stuff like that. It rolls off your tongue, doesn't it? You're running Die Hard. You're running Wolverine. Hey, you know. Michael, I will i will tell you this. There is a perceived glamour around Hollywood and some of it is real and some of it is perceptual.
00:04:45
Speaker
Ultimately, you are making a product. It's sort of like soap. you know when When you were the guy making Die Hard 5, it's not about you and it's not about the deep creative.
00:04:56
Speaker
It is about show business. There's a business. People will go see that sequel because they've seen the first four. You're just sort of the steward, if you will. you know so I don't want to overstate my position. It's not like I invented the character.
00:05:10
Speaker
I was simply there for a period of time. you know There were guys and girls there who worked on Die Hard 1 and 2 and 3 and 4. It seems really cool from the outside, but in the reality, it is a business. You go to work, you you develop scripts, you budget them, you board them, you get them made and distributed, marketed. you know yes the coolest I'll tell you, the coolest thing that I do, they actually what I hope my children discover when they are old enough to think, daddy had a job, like what does he do at work? Yeah.
00:05:37
Speaker
It's really more about helping people into flow states and getting to that place of doing the thing they're capable of. Like that I think is probably the most important thing in my life rather than some of the engineering stuff and some of the the, you know, film production stuff. Yes. Fun to talk about. But a lot of that film production work involved remote workers. Yes. You know, what's interesting is one of the benefits of working in film is that I saw that in film for a hundred years, remote and hybrid and in-person work have been a natural part of how you make movies. yes
00:06:15
Speaker
But you know, during the pandemic for a lot of verticals, it was a shock to the system of, oh, we're not sitting under the same fluorescent lights 10 hours a day five days a week. Zoom became a verb. Like it was all these shocking things happening. And in film, every film begins with writers writing remotely.
00:06:33
Speaker
And eventually, you know, they go to coffee shops and they go to the writing partner's house and then one script gets some traction. And then you have a small production office a couple days a week. And then you're in production and you're together all the time. And those eras in film are not called really remote or hybrid.
00:06:50
Speaker
You would be looked at sort of askance if you use those words. But if you call them development and prep and pre-production, post-production and photography, That's what it is. So leaders know how to lead in those periods and individual contributors know how to contribute. And that was one of the things that I saw going into tech. i was like, hmm, there's some established patterns of how people do work in this way.
00:07:14
Speaker
How do I bring those forward and make them available to people? Yes. What appears to be very glamorous can be very mundane when you're actually doing it every day. It just becomes a job. But the whole industry, from you're saying, is geared up to people working where they want to work, doing it their way and coming together when they need to come together.
00:07:36
Speaker
And if it all works, you end up with a blockbuster that more than covers its costs. The system within the film industry, and I suppose when things went digital, it became easier to do it even more of it because you can be sitting at a computer anywhere in the world and working on all sorts of different things.
00:07:55
Speaker
I like to be a little bit of a pessimist every so often and so say, okay, we know it works, but what are the problems? What sort of problems did you encounter? Even though the industry was being set up to work remotely for a long time, what sort of issues did you still face in terms of managing people who are working remotely?
Remote work challenges and Sukkah's origin story
00:08:17
Speaker
Whether you're talking about film, which has done this for a while, or companies that are navigating it in the past six years, right? You were often confronted with leaders who conflate remote or hybrid work not working with bad hiring.
00:08:38
Speaker
And I do think that as a leader, it's incumbent upon you to do two things very clearly upfront, which is you declare a vision. You tell people, we are here to cure cancer. We're here to go to the moon. We're here to you know publish books, whatever it is. like This is our mission. And the second thing is, what is our culture?
00:08:58
Speaker
How do we treat each other? How do we treat our competitors? How do we treat our customers? and If you do those two things clearly, that is the great foundation for hiring the right people. Because I'm going to you this Michael, if you and I are working together and I've declared our mission is to cure cancer, i happen to know you came aboard because you're personally invested in that.
00:09:17
Speaker
I don't need to stare at you 10 hours a day at your desk across the little open office to know that you're working. You can be anywhere because I know you're deeply engaged with this will make the world better. you know My father died of lung cancer.
00:09:29
Speaker
like I'm absolutely going to do this. I have a burning desire to do it and you need to attract that. So- A lot of the challenges that, I mean, you know, you Jamie Dimon, a lot of people have railed against, oh, remote work is terrible. People, you know, are just sitting at home doing the laundry and playing video games or whatever, right?
00:09:48
Speaker
Some of those really are true because you've hired poorly and some are simply, hey man, like you need to understand This is how people are. And if you expect someone to be engaged with something that's not engaging to them, like you're fooling yourself. You've failed at the first step. So I think that's really at the core of a lot of this.
00:10:11
Speaker
Yes. So it's it's not so much, know, this task that is part of this job, which is part of this project, which will create the end result. Yeah. It's much more about how much do you want to do this job? Yeah.
00:10:27
Speaker
Are you engaged with what our company does? Correct. ye How bought into the end objective are you? And that doesn't matter whether you're going to the moon or you're curing cancer or you are really into action movies and you want to see this this film made. it's And it's not just for the big projects. You can be bought into what this organisation aims to do, whether that is to provide opportunities for people on limited budgets to buy a particular type of clothing, if it's opportunities to make food available to people, whatever it is. You have to have bought into that vision. That's probably the best explanation of the the importance of an organization having a vision that I've heard in a long time. well I'm glad. So where would you like to go from here, Michael?
00:11:21
Speaker
ah I'd like to make a really great podcast. That's what I'm passionate about. And I think you are as well. Yes, true. Right. Okay. So the name Sukha, it's spelled S-U-K-H-A.
00:11:35
Speaker
When I first looked at it, I thought it was pronounced somewhat differently, but what's the story behind the name? I appreciate your asking that because there is a story that's very telling behind that name, which is we had an early version of this that was under a working title and we had early members using it.
00:11:54
Speaker
And Laura, my my wife, we met in yoga. That is how this whole, you know, journey went for me personally is I married the girl to the to the left of me on a yoga mat and is a part of our daily life.
00:12:10
Speaker
I love it. It's spiritual and physical together. So for our honeymoon, we went to Bali. It's great place to go do yoga, chill out with your you know new husband, new wife. And on the way there, I was talking to her and I said, we need to name this. We to find a new real name for it.
00:12:25
Speaker
And I don't want to call it something obvious like Flow State App or, you know, Distraction Blocker. That's boring. said, Amazon isn't called Bookstore. You know, Nike is not called Shoe Place, you know?
00:12:37
Speaker
right She said, I wish that you. Maybe over the next 10 days, something will bubble up out of your unconscious or the universe will speak to you. So go for it. So the first day we there, I said to her, you know what? Something would seed my unconscious is,
00:12:50
Speaker
Let me just talk to like maybe two or three people who are using it right now and ask them what's their favorite thing. And just take five minutes. So she said, go for it. So I did three quick Zooms with ah you know members. I put something in group chat who can talk.
00:13:02
Speaker
And, you know, the usual stuff. Hey, Michael, you know, what's your favorite feature? Do you love the flow music? Do you love the smart assistant? Do you love the timers? I'm sorry I'm giggling here because I'm thinking there is Stephen on his honeymoon and he's Zooming with me to ask me about various different names. It's true. And Laura understands. She gets me, right? So she's like, go for it. You know, I'll see you. She went to the pool. i did this for like half an hour upstairs. And the third guy I spoke to who's a member, I still see him in there.
00:13:32
Speaker
I did the little five, 10 minutes and he was very polite. And at the end I was like, you know, thank you so much. I promise we're only gonna spend five, 10 minutes. So won't let you go. And he said, you asked me the wrong questions. I was like, well, what's the right question? And he said, you should have asked me, why do I pay you?
00:13:50
Speaker
i was like, we charge 30 cents a day. Like, I don't, i don't collect a paycheck from this. We do it. Tony and I just do it because we think it's the right thing to do in the world. So, okay, but I'll take the bait. Why do you, why do you pay?
00:14:03
Speaker
He said, I find I have two kinds of days. At three o'clock, I can be playing with my kids. They're two and four. at six o'clock, I can feel like, where did the day go?
00:14:14
Speaker
and can be down on myself. And I realized the difference is in the morning, did I open your website and hit play in the morning and just had it in the background? He said, so I pay you because my kids are not going be two and four forever. And I was like,
00:14:29
Speaker
That is a really, you're right. I was not asking the right question. So I told this to Laura at dinner. I was like, I spoke to this guy was more articulate than I am about what I'm doing. And she was like, that's really good.
00:14:41
Speaker
You should hire him. you know So ah we went to bed that night and Laura was brushing her teeth. We're brushing her little teeth. And she looked at me she goes, you know, you wanted the universe to speak to you and give you some great name.
00:14:52
Speaker
In yoga, we hear all of these terms for you know like prana, like life force and you know karma and dharma your duty. She said, that guy basically said to you, sukha, which is that sense of self-fulfillment when you're doing the thing you're meant to do. like You're good at it. You can do it with ease. You're back in control of your life.
00:15:11
Speaker
That's what he wants. He doesn't want a flow state app. He doesn't want a timer. He doesn't want any of the features. He wants to be in a place where he's in control and at three o'clock he's playing with his kids because they're going to grow up.
00:15:23
Speaker
She's like, that's what you should call it. And I bought the website that night from my phone. I was like, great. The Sucre company, the happiness company is available. Done. I love it when people say, that's such a weird name. What is it? Cause so I'm like, let me tell you.
00:15:36
Speaker
Thank you. It all comes together.
How Sukkah enhances productivity
00:15:38
Speaker
So tell me what Sucre does then. Oh, really simple. There has been ever since Mihaly Csikszentmihalyi, the Hungarian psychologist sort of discovered and named flow states.
00:15:51
Speaker
There's been a great body of work around this beautiful place in which you can do your best work. You can do it in a way that makes you happier. you can do it faster and it in a concentrated way.
00:16:05
Speaker
i experienced it the first time i was on a flight from Austin to San Francisco. We took off as like an Alaska nonstop and the wifi was out. And I had to do some designs to show my team like the next day, hey here's an idea for a feature we should build.
00:16:21
Speaker
And the plane landed in like 15 minutes and I was certain the engine had fallen off. Something bad had happened. We were in Dallas and they didn't want to scare us about like, Oh, we lost a wing. Right. And I looked down and two hours and 40 minutes had gone by. We were in San Francisco.
00:16:35
Speaker
I had completely lost track of time. And I didn't know what a flow state was at that point in my life, but I knew that was amazing because my designs were all done. Like because there was no full Wi-Fi, I was incapable of checking WhatsApp or doom scrolling or looking at a YouTube video or checking my email or any social media at all.
00:16:56
Speaker
So what we did with Suka was say so many smart people have written about the techniques, the conditions precedent that help you get to that place of being in control of your day.
00:17:08
Speaker
Is there any way to package them into a simple play button? You just open a website, hit a play button and it helps you block your distractions, keeps you off your phone, keeps you from opening distracting websites, plays beautiful music designed to best practices, you know, 60 to 90 beats per minute, certain key signatures, the whole thing. You can choose all these playlists and have a community there of other people who are productive.
00:17:31
Speaker
And that's basically what Sook is. It's a flow state app. It's a simple website. And we offer it for basically just enough money to cover the servers. And it's um it's the thing I'm most proud of.
00:17:43
Speaker
Yeah, I can see. And um it's such a straightforward idea, isn't it? It's a simple thing. If you use it for half an hour, an hour, and you have that feeling of, whoa, wow, I got so much done. I feel good.
00:17:56
Speaker
You come back. that's That's the heart of it. Yeah. It's used by individuals, but it can also be used by organizations as well. Correct. And the funny thing is, our biggest cohorts of members are engineer developers, writers, and designers of some sort, of graphic designers, commercial designers, designers.
00:18:17
Speaker
you know, UI UX people. It's the engineering managers that have approached me. That was our first sense of, oh, this is something for people to use together, where we had some engineering managers that said, hey, you know, three of my devs use this. I tried It seems kind of cool. Can I get 10 licenses? Can I get a site license?
00:18:38
Speaker
So we're exploring that, you know, gently. And there are things to learn about, you know, enterprise sales and all that, but Yeah, that's been a nice signal that it's growing inside companies where people are like, hey, Jerry, what are you using? Oh, it's this thing I found, you know.
00:18:53
Speaker
And the benefit to the organization is very much like the benefit to the individual. It's enabling people to focus on a particular objective for a period of time.
00:19:05
Speaker
Yeah, and I have a very strong thesis about that we all have something great inside us. And the question of this lifetime is, are you going to get it out or not?
00:19:18
Speaker
So if you are looking for ways to do that, I applaud you. And if you are a leader, then you ask yourself, how do I help draw that out of the people that I lead? How do I give them the tools and the opportunity to sing their song? And that's a great feeling. We use a leader like, wow, man, I had this amazing junior person underneath me and they have become one of the top designers in the world or one of the top engineers in the world, that sort of thing.
00:19:48
Speaker
We just make a tool to help people focus because- Let's be honest, the trillion dollar companies, most of them, their business model is stealing your life.
00:19:59
Speaker
You know, it's like, that's the business that Mark's in, that Elon's in. you Gather the information. They just want you to spend your whole life in their platform watching ads. It's sad. Yes.
00:20:11
Speaker
it's ah so get I get your point. It's like we need to make it possible for people to enjoy, to feel cool, normal, to focus on something for a long period of time rather than this 10 seconds of this, 30 seconds of that. the ah Get their people's ah attention spans expanded again so that they can focus on things that they're passionate about.
00:20:39
Speaker
Yeah, and to make it fun. Yes. Because honestly, we we want to feel good, and there's no reason to feel like it's a punitive thing yeah to execute the great thing inside you. Yes. You know, it should be like, yes, I did something i feel great about. And by the way, it felt really good to do it, not... It was punishing and awful and, you know, I had to grit my teeth through
Focus in modern and past work environments
00:21:01
Speaker
it. Yeah. Of course, it's not really a new idea because I can remember working in a big retailer um or years ago now and being in head office. And head office was a huge, great, big open plan office. No one had an office, you no one had their own private office. Some people had little um cubicle boundaries around them. Right, sure, yeah. And other people were just in like this sea of open plan offices. So there was lots and lots of distractions. Every time someone walked between two desks, it was like, who was that? kind of thing Lots of distractions. Yes. Absolutely.
00:21:37
Speaker
A new chief executive came in and he bought everyone two baseball caps, a red one and a green one. And if you put the red one on, it said no one was allowed to talk to you. I love that. Yeah. Well, before technology enabled you to so develop something like SUCA, Oh my God, that's fantastic. I love him, wherever he is.
00:21:59
Speaker
This is a longstanding problem. That's the point. It's a longstanding problem going way back to when people started working together and to the point where people were not working together in silence, like in some sort of Charlie Chaplin type film. um I can't remember the name of it, but I will.
00:22:21
Speaker
ah But where people were able to talk to one another and socialize at work, and yet people still needed time to focus on what was important to them for their job to get it done by a deadline or to be able to contribute to someone else's deadline. So the the big thing is, yeah, it's not an immediate problem. It's not just that we've lost our attention spans. It's because people are easily distracted in a social environment.
00:22:47
Speaker
Sukha makes it easier for people to stay focused and it's not just isolate me. It's giving people the tools that work for them, I suppose, what with the music and all those sorts of things that helps them focus regardless of where they are in the world.
00:23:03
Speaker
Yes. There's no greater desire I have than to know people have a better chance of doing something great. Everyone is capable of doing something great, but have you found any type of person that Sukha doesn't really work for?
00:23:23
Speaker
Yes, absolutely. Every time I have interacted with someone in the C-suite, they tell me how distracted they are, how they believe they're self-diagnosed with some sort of neurodivergence. I have ADD, ADHD.
00:23:37
Speaker
So I get that a lot. I also get that from biz dev sales people. And the reality is that if your day is mainly Zoom meetings or Teams meetings, you don't get to be in flow.
00:23:53
Speaker
flow doesn't happen in the seven minutes when this meeting ends, you know, at 53 minutes past the hour and your next one starts on the hour. Like flow, you need 15 minutes minimum, usually up to 23, 24 minutes to drop in and actually get to that point where you're super focused, the world is falling away. Like Michael Jordan said, you know it's me and the ball. When I'm in the zone, it's me and the ball. yeah For you to get to me and the ball takes more time than that. So it absolutely, Suga does not work at all.
00:24:21
Speaker
for people who just do Zoom Teams meetings or in life, you know, in real life sort of
Community and conclusion
00:24:27
Speaker
meetings. Yeah. Does it work for a team of people who want to work together on something? Yeah, we have ah ah a sense of group community in there. And that's, I have been very lucky with this one that we have some very vocal members.
00:24:42
Speaker
So much like when I had to name this and we talked about what are the concepts, i had a sense of our original version was like a single player game. Michael was like, you could play it, but you had no sense of anyone else around you.
00:24:55
Speaker
I thought there's something interesting about, I speak to all of these different members. So I'm almost like the hub and they're all off spokes, but there was no wheel connecting them. It was just these random spokes. So I asked a couple of members, i was like, what do you think if we were to have the ability to see each other, chat with each other, share things you're working on ask for help, things like that, would that be the worst, most distracting thing ever?
00:25:17
Speaker
Would that destroy this or is that cool? And one woman said to me this, she said, Stephen, I can go down to the Nike store and they will sell me a pair of shoes. I can buy a left shoe, right shoe, goes to my feet, I run, works.
00:25:32
Speaker
But there are 100 million people who belong to the Nike Run Club for a reason. Because when you run together, you run further and you run faster and you're more accountable. And like the days that you suck and you're like on the sofa and I don't have the energy and your friends come by and you...
00:25:47
Speaker
go run with them and you feel great at it afterwards, that's ah it's a great feeling. And with the day that you're there for your friend who's like, you know, dragging, you're like, come on, Michael, let's do this. It feels even better to be the guy who's like helping someone.
00:26:01
Speaker
She's like, you should do it. And we did it. And it's my favorite part of of our platform now is you can go in there and just introduce yourself. Be like, hey, this is what i'm working on. And You know, other engineers will say hi or other designers or writers, whatever. And a lot of people doing side hustles.
00:26:17
Speaker
there are a lot of people who say, Hey, had this amount of time, like outside my day job where I'm trying to develop my thing. And I need to really focus. I don't have eight hours a day to work on my side hustle. I have 90 minutes of concentrated brain at night or two hours.
00:26:33
Speaker
And I need that to be like supercharged. And we're there for them. That's what we do. It sounds great. I look forward to finding out even more about it. But for the moment, Stephen, it has been great having this conversation with you. I really do appreciate your time. Thank you so much for having me on. It's been great.
00:26:49
Speaker
I am Michael Millward, the Managing Director of Abucida. In this episode, I have been having a conversation with the independent mind, Stephen Puri, the creator of Sukkah.
00:27:01
Speaker
You can find out more information about both of us at abucida.co.uk. There is a link in the description. One of the things about being effective at work is that it helps if you are healthy. And one of the best ways to stay healthy is to know the risks early. That is why we recommend the health tests from York Test, especially the annual health test.
00:27:22
Speaker
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00:27:33
Speaker
The annual health test is conducted by an experienced phlebotomist who will complete a full blood draw at your home or workplace. Hospital standard tests are carried out in a UK AS accredited and CQC compliant laboratory.
00:27:48
Speaker
You can access easy to understand results and guidance to help you make effective lifestyle changes anytime via your secure personal wellness hub account. There is a link and as you would expect a discount code in the description.
00:28:02
Speaker
I am sure that you will have enjoyed listening to this episode of The Independent Minds as much as Stephen and I have enjoyed making it. So please give it a like and download it so that you can listen anytime, anywhere.
00:28:14
Speaker
To make sure you don't miss out on future episodes, please subscribe. Remember, the aim of all the podcasts produced by Abbasida is not to tell you what to think, but we do hope to have made you think.
00:28:26
Speaker
Until the next episode of The Independent Minds, thank you for listening and goodbye.