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OpenAI's Shipmas, Gemini 2.0 Launch, and AI Education #BotBros
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In this AI marketing podcast episode, Dan Sanchez discusses with cohost Travis Sanchez the transformative potential of attaching files like text documents and Excel sheets to projects, likening it to customizing GPTs for specific tasks. They delve into ChatGPT's expansion into document management, Google's recent Gemini update with new photo manipulation functions, and the fast-paced advancements making real-time art direction and voice/visual edits a reality. From managing projects and campaigns to speculating on upcoming AI releases, this episode sheds light on practical applications and the future landscape of AI in marketing. Tune in to explore how these innovations can enhance your marketing strategies and operations.
Timestamps:
03:34 Fine-tune models for customized developer solutions.
09:34 Gaining value by temporarily using unique services.
11:40 Custom GPT automates podcast transcript to blog post.
15:28 Project involves using Chat GPT while shopping.
19:24 Summarizing conversations for efficient project management.
21:13 Exploring project management and communication efficiencies.
24:25 Designers worry: advanced AI can replace them.
29:01 Vet sources, verify, Gemini developments, Google's ecosystem.
31:35 Founder returns to focus on AI initiative.
35:30 Sam Altman: Chatbots to AGI is a process.
38:35 Predictive conversations steer companies, could be awesome.
42:16 Real learning happens through practical experience.
45:28 WGU partners with Google, HubSpot for certifications.
47:46 Prefer ChatGPT; Claude clunky, reasoning weaker.
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Transcript
Introduction to AI and Marketing Strategies
00:00:01
Speaker
Welcome back to the AI Driver Marketer Bot Bro series where we turn the AI hype into help. This week, we're talking a lot about open AI because it's been the 12 days of Christmas or Shipmas as they've been saying it over there. And dang, they released a lot of stuff over the last couple of days. And we got some exciting announcements from Google at
OpenAI vs Google: Feature Releases and Competitive Dynamics
00:00:21
Speaker
Gemini too. In fact, it's really sad. It's really sad. Just just have a marketing moment.
00:00:27
Speaker
Google released some freaking stellar stuff yesterday like really cool stuff totally overshadowed by open AI's announcement about the Santa voice and their other feature we'll get into that in a second, but it was just really sad because I'm like Yeah, you know, you're the category king when you have like a semi like a little tiny update It overshadows your competitors like huge big announcement of everything altogether It's wild go Santa Claus I feel like everybody who's not on the chat GPT bandwagon is like team Pepsi and everybody else's team Coke. But man, team Pepsi always fights hard, don't they? Yeah, they're swinging right now. yeah Oh, yeah, man, they're mad. And the Claude team, man, the Claude team is so passionate. Like people who love Claude, they're just like, no, Claude is better. I swear, I swear. I'm like, I don't care.
00:01:20
Speaker
I don't hear anyone, at least in my circle, talk about Claude. They only talk about open AI. The people who really love Claude are generally like deeper into AI, so they're actually paying for multiple models. so like I feel like I'm one of the few AI people who are digging a lot into AI and don't have a Claude subscription for some reason. And the people who are like writers that aren't so romantic about writing that they're not using AI, so they like the writing better from Claude.
Customizing AI for Developers and Marketers
00:01:48
Speaker
like lots of copywriters. People are really heavy into copywriting like are particular about Claude. And here's that update. I'm on a live right now, buddy. My kids want me to grade their their ginger head competition, which I will be using Santa or later. But I have to come out a little later.
00:02:06
Speaker
It's fun to do this on a live. I knew that was going to happen live. I'm like, there's nothing I can do about it. See you, bud. I'm excited to talk about it. I'm glad that interruption happened because i have I'm like, I'm going to be using an AI tool to grade this thing. so But i' I'll come back around that when we get to that day. How do you feel about the whole open AI thing, the 12 days of Christmas thing they've been been doing?
00:02:29
Speaker
Honestly, people love seasonal things. So the fact that they're pairing it with this probably the most popular seasonal time in America, at least for Christmas. It's pretty ingenious. So people are sticking around to see what's being released every single day. I'm impressed that it's 12 days. That's a lot like you have to be swinging a lot with some good stuff for it to be 12 days long, three days, five days, but 12 day.
SOAR: Revolutionizing Video Creation
00:02:56
Speaker
Some of them, it's funny when they announced it, they're like, yeah, some of these are going to be big gifts. Some of these are going to be stocking stuffers. I'm like, okay, some are going to be little announcements. Uh, Wednesday was definitely a little announcement. We'll come back to that, but everything else I'm like, I don't know, as a frequent g chat, GPT user, right these are all a big deal to me. Like all of them. I'm like, I love them all. Uh, but let's, let's dive into, we'll break it down day by day. Uh, last week we talked about.
00:03:23
Speaker
They kicked it off with the 01 and we were recording Friday morning. This time we moved to Friday afternoon so we can get a fuller range of what they did. So we talked about 01 preview, very cool. But that Friday, they rolled out one of the stocking stuffers, in my opinion, because it's for developers, the ability to fine tune models.
00:03:42
Speaker
on their back end for their, a when when developers are working with the API and working open AI into their own tools, so which a lot of people have actually asked me like, Dan, how do we, how do we, is it better to like, how do we build a custom thing to act like me to be like a consultant or whatever the heck it is? And actually I'm like, well, you could build a custom GPT, but what you're actually wanting is fine tuning.
00:04:04
Speaker
It's actually training it on lots of data over and over again and giving it feedback and saying, no, this, not that, that, not this, until it becomes kind of a customized version of chat GPT that's more in tune with your recommendations and model and process. You have to hire a dev to be able to do that for you, but it's out there for marketers who want to be able to build something like that, like a customized chat bot that's not knowledgeable about all your work.
00:04:30
Speaker
really well, not just because you've loaded up a couple of docs that's available Apparently it's now easier and faster to do that. So cool if you want to dive in that deep i'm not even close I I feel like most people don't even take advantage of like the little things that are that are there right now true Uh monday sore came out Which unless you've been under a rock you've heard about that one because they're still talking about it Yeah, SOAR is a big deal. And for those listening that still haven't heard about it, it's the open AI's generative, and I guess it's not generative, it's just video creation from prompt. Yes, generative. Oh, great, generative. As far as how I understand generative to be. Oh, good. I was like, do I understand the word generative? Yeah, it is generative. I think I was thinking Photoshop generative fill, but that comes from a pre-existing video. So, but yeah, I guess it's generative fill from prompt.
00:05:22
Speaker
So it's exciting. It's a, cause obviously like Sora is still like the best when it comes to producing videos. Obviously it's not people are, I find that a lot of people are saying like, Oh, it's no good. Look at this shot of a gymnast trying to do back flips and that heads and arms are exchanging all the time. The head can't, can't figure out which way he's turning.
00:05:44
Speaker
Every time someone walks the left, the right and the left, like kind of swap oddly, like there's these little weird oddities about it, but I'm like, yeah, but guys, this wasn't even on the radar a year ago. You got to think, stop thinking about where it's at now and stop. thinking Start thinking about where it's come from in such a short amount of time. Prepare yourself.
00:06:04
Speaker
I saw a video about eight months ago that showed, you know, someone saying, you guys remember what AI video looked like in 2001? It was just like smushed facial. Nothing was even close to realistic now garbage. That was terrible. And now it's like, uh, how fast did we get from that to this and how much fat, what, where are we going to be at in a year or two? It's it's yeah. Yeah. Mind blowing.
00:06:26
Speaker
I actually think it's good enough for a lot of little things, a lot of little B-roll type clips. I did a project with music recently and uploaded, I was using Runway because Sora wasn't out, but I'm excited to do this exact thing with Sora, is you can upload a photo of something, some kind of branding element, and just try to animate it and give it a little prompt. upload like We have a little character for AI-driven marketer. you know it's like a look It's like a human with a tv vintage TV head and like a face on it or something.
00:06:53
Speaker
We calling it Glitch, did we lock it down? Are we going with?
00:06:57
Speaker
we have it We're still debating the name on this thing. It's either Glitch or Telemark is the other name in the running. yeah if DM me, let me know which one you like better and then we can actually move forward with that and call that thing something. But I can't wait to upload it to Sora and start animating it a little bit. Just subtle little animations that you can stick as little little fun things Uh, then you can take animations and turn them into gifts through like little web, little web tools and stuff. And you can stick them all over the place. They're really fun. you can upload old paintings and all of a sudden illustrate them. And all of a sudden you have this really cool looking thing. And because it's not even trying to be like photo realistic or video realistic, it's a painting that's moving. It has this thing. I'm like, you know how much it costs to use that like higher motion graphics artists and like just to animate a painting to make it look like the painting's moving or something. I'm like, yeah Oh, man, can't wait. So I'm going to be playing around with this a lot next year to do a bunch of little video things. So Sora is a welcome addition. Do you think? do you think it's worth it for pro?
00:08:02
Speaker
For what I'm doing right now, I don't see a use case for pro, but I can see, I don't know, I guess higher end professional, someone like you specifically, If I got back into a marketing role, I would convince the company organization to pay pay for it for sure. I might go for it. You know why I really want Pro is because it come the chat GPT Pro, it's $200 a month if you ever heard, which gets O1 Pro, which was like, how's that worth it? A lot of people are swearing by it though, but you also get access to Sora and 1080p. All of us plus users only get it in 720, which is like, dang it.
00:08:40
Speaker
Still I'll take what I can get because the fact I didn't have to raise prices on plus, which is just like, thank you. Cause they could have, I mean, well they could have raised at the $30 a month and I would have been like, makes sense. It's a whole lot more processing, but they gave it to us at least seven 20 P in five seconds. But in pro you can do 10 80 P at like 10 seconds or something like that. dang which is pretty cool. And you also get unlimited, uh, advanced voice mode. I would love to have like chat GPT, advanced voice mode, be a co-host of the show. And just like every once in a while and be like, what do you think chat and chat just respond? Come on. That would be fun. Especially if you like pre-programmed it. In fact, if we didn't make it chat GPT, but we made it glitch or, uh, and it was just every once in a while and it comes in with like a kind of quirky personality. Oh yeah.
00:09:25
Speaker
going to be a thing. andt This year, it's probably going to happen. But I'd have to be paying $200 a month to have access to that thing. But i' as a marketer, I'm trying to think of like, how would you utilize this in order to get to make it worthwhile? That unlimited thing kind of makes it worth it. And the Sora, if you're doing a lot of video, I can't imagine I'm going to use Sora that much, because I'm not even using AI video
Utilizing AI for Marketing and Document Creation
00:09:47
Speaker
much now. But I can imagine paying for it for one month, generating a bunch of assets, and then stop.
00:09:53
Speaker
That's probably where it's worth it because it can generate stuff that you just can't get elsewhere. And even though you have to run like, like a hundred generations to get the thing you want, it's probably still worth it just for a few core assets that you get and use for intros, outros. I'm like, eh, probably be pretty good.
00:10:08
Speaker
Uh, on Tuesday they announced canvas was now they improved some, up they gave canvas that, but that feature, uh, where you can make a doc in chat GPT. They gave us some upgrades. You can now do like AI comments or something. wow which is kind of helpful on the, they made a D they made a more reliable for code. Like you could turn it onto code mode. You could even run code into it to some degree.
00:10:32
Speaker
it's better for debugging code and all that kind of stuff. So if you're into code, I do enough code that like every once in a while I've definitely put my code into like, uh, find the bug engine, which most mostly was bad, but check, uh, AI has gotten better at that. So that's slightly helpful. The thing that I was so excited about is they finally put canvas into custom GPTs because I've been bouncing around between custom GPTs, oh one pre like a one preview. And then the canvas mode, I was like, come on, these all gotta come together. Now they're all together. You can run your custom GPT with all the information.
00:11:01
Speaker
access the reasoning model within it when you need it, and then turn turn whatever you're doing into a canvas. You can even put instructions in your custom GPT to be like, hey, at this step, turn this part into a canvas, which is just so nice. It'd be good for digital marketers in the terms of social media if they're trying to output some graphics, huh?
00:11:24
Speaker
Well, like even if you have a process to take a podcast transcript and turn it into a blog post like I do, now you can build a custom GPT that like every time you open up this this custom GPT and just paste in transcripts, no, it's like, oh, here's a transcript. Let's do step one. Step one is identify who the speakers are. Step two is turn this into a blog post here with using this these style guides and this attached writing style. And hope here's an example from the last one. And we're gonna turn that into a Canvas, bam.
00:11:52
Speaker
Okay, now we're going to move on to the next step and create the show notes in a separate canvas. You know, it's just nice because it can start making all your docs. All you have to do is sit there, paste, just like sip some coffee while it goes to work. And then you can come in and start editing. That was Tuesday for open AI. It was canvas now available and everything actually integrated. I was like,
00:12:10
Speaker
That's the thing and that was on my wish list.
OpenAI and Apple: Enhancing AI Capabilities
00:12:12
Speaker
Of course, Wednesday came around and that was more of a stocking stuffer with the Apple intelligence. That was like, Jan, what? Yeah, I don't kind of explain that to me because I know Apple intelligence was already using chat GPT integrated. But then what, what, what, what did open AI have to announce the big differences? I'll just show you on my phone. I'm going to, instead of doing a ah ah short press on the button to get the normal camera, we're going to start it over here.
00:12:40
Speaker
I'm gonna do a long press, get back in the camera, and it opens up to something different. Now, if I come over here to ask,
00:12:49
Speaker
This photo has now been sent to chat GPT. And I can, it's like this book, this bookshelf features a colorful coordinated arrangement of books creating aesthetically pleasing gradient from red to blue, the top shelves, and it's kind of describing the picture, but you can interact with the photo. I used it, it was helpful last night because I was cooking some gingerbread stuff with Selah and it was crumbling before we needed to like mold it into ah the the shapes for the house.
00:13:18
Speaker
And so i didn't know what to do so i took a picture of the ingredients list with this feature and i was like hey we're baking we're making gingerbread and it's crumbly here's what here's the directions we followed okay where do we go wrong and what can we do to fix it from crumbling and it read the instructions and started giving me feedback and then i click the button it opened up to chat gpt so is a quick way to like take a picture of something and start interacting with chat gpt essentially.
00:13:40
Speaker
But like I could have taken a picture and then uploaded it to chat GPT. It just saved me a few extra steps now that it's more native and Apple, I guess. Do you know if you can make the action button, which was on the 2015 models? Yeah, but I had that already mapped to Advanced Voice. And now.
00:14:02
Speaker
So that's what I did, but now, like moving on from the Apple Intelligence on wednesday Wednesday, Thursday was a bigger deal, not because it was something new. I mean, they launched the Santa voice, which was, it's just cute. You do that with kids. It'll blow their f freaking minds.
00:14:19
Speaker
I certainly had a fun conversation with Santa last night while I was baking some gingerbread houses. just for funsies, but the cool part is we now have have ah available the feature they demoed back in June where you can now talk to the advanced voice while it can see through the camera, which is now really getting to her level, right? Because now it can see. Someone's going to jailbreak that sucker and like have a whole relationship with it.
00:14:43
Speaker
I was using it this morning with the Santa Claus app and I just put it on the Christmas tree and Santa was like, Oh, o what a wonderful Christmas tree. And I didn't even say anything. I just put it on the Christmas tree and started talking. and I asked it, do you, will you remember faces? And it said, absolutely. I will remember everyone's face. There's Joel there's. So that was kind of.
00:15:04
Speaker
Like, uh, that's wild. but So this, this is going to be interesting. I actually have a project coming up, uh, for social media examiner that I can't talk about. It hasn't even been approved yet. So I can't, I can't say what it is, but it's going to have me probably in like a shopping situation where I'm going to have to be ideating as I'm walking through aisles. And I could see using this for it as I'm going to be scanning through aisles and probably have the air air pod in. So if somebody thinks I'm literally just having a conversation with the person,
00:15:32
Speaker
But I'm actually gonna be having a conversation with chat GPT as I'm going down the aisle being like well What about this item? Well, what about this item? What do you think about this? Well, how about I'm like literally having a conversation with chat GPT This is gonna be something I'm gonna be doing soon Where this feature is gonna be really helpful because I can have live dialogues with things as if it's a person with me It's very her type of thing. Yeah As this creative brainstorming thing on the go as they can see what I can see and even more exciting Is it to be able to see your screen so you can have a dialogue with it as what you're seeing maybe designing Maybe we're copy like because it can read it I even tested it out just showing it. I was using my phone and it was seeing some brainstorming activity It's like oh are you working on a?
00:16:15
Speaker
social media campaign? I'm like, yes, you know, because it was reading what I had on the screen. So I think this really opens up its like, assistant ability, its ability to assist you in things to have dialogues, so you don't have to like go back and forth and text, you can actually be focused on this other thing now.
00:16:32
Speaker
Wow. The funny thing is it like totally overshadows the dumb Apple intelligence thing. Cause like, why would I, why would I take a picture of it? Just open up advanced voice mode, switch over to video and like literally have a conversation about the thing. Yeah. It's more discreet to take a picture and just go to chat mode. But I mean, come on, I'm going to be talking to the thing more in the future. What's with this partnership with Apple and chat GPT? Is there like a formal agreement with them or? Yeah, there is. Yeah, they totally have a formal agreement.
00:17:00
Speaker
Everybody was suspecting it back when they announced it back in, when Apple announced it in July or whatever. they have a big formal partnership over this thing because app everybody was caught like behind on this thing in open AI. It's like, that's why Microsoft has invested like billions of dollars in open AI. Now Apple's probably investing billions of dollars in open AI. I don't think they've invested it, but they've probably, they've probably given them a lot of money, less of an investment, more of just like,
00:17:28
Speaker
I don't know, maybe it maybe they have. I don't know what their deal looks like. I think they've been more secretive about that because it's Apple. but yeah Apple is working on its AI, but it's rudimentary compared to open AI. It's better than what Siri was before, but dang, Siri's finally caught up to what Google was at with its voice model maybe two years ago. You're making all the Android users go, we always say this, Apple's 10 years behind and they think they introduced the new technology.
00:17:56
Speaker
Category king, same thing over and over again. ah Sorry, Apple beat you to it and they haven't screwed up oily enough for you to, and
Managing Conversations and Campaigns with AI
00:18:03
Speaker
for them not to be that smartphone king. That's true. That's what it is.
00:18:08
Speaker
so thursday big but today today was fun today i still really haven't even had a chance to play with it because they just announced it hasn't rolled out to my account even though it's actively being rolled out now as projects projects and i know we were just talking before we went live and we You know you haven't had a chance to see what the projects were so let me describe it to you I think it was stolen from Claude but again I don't pay for Claude so I wouldn't know but there is a projects in Claude but Essentially it's it's it's almost like a folder system which were all like yes Thank you folders in chat GPT to keep track of all your conversations But it's more than folders because now within a particular folder or project and
00:18:47
Speaker
you can group a bunch of conversations together and it knows what's happened taking place in different com all the previous conversations versus just one one conversation finally because obviously like you can only push a conversation so far sometimes but oftentimes I will even end a conversation saying hey can you write a summary for another ai of this conversation of where we're at because there's too much irrelevant stuff here Or I need to transfer it over for a different feature, or I just need a fresh start for whatever reason. There's many times where I need i need to know what's happened in other conversations, so I have to paste it over. But now you could just have one project with multiple conversations driving multiple components of a project forward, and it's smart enough to do it. You can also bake in instructions like in a little window. kind of know you know you have
00:19:35
Speaker
like in a your personalized settings you can set custom instructions in your personalized settings across the whole account you could do that for the project. So the project has the right information. You can also attach files to a particular project whether it's a text doc or word doc excel sheet or something so it's kind of like a custom gpt but now you can have like a.
00:19:56
Speaker
in a way like GPTs within a GPT to be working for you. I'm not actually sure if you can access a custom GPT in this files thing. I hope you can. So you can kind of mix and match if you need to. Because I can see like having a custom GPT that specializes in naming things and a custom GPT that specializes in maybe your company brand and You it you're you have a conversation there and then you start a new conversation that's been privy to those different the naming stuff and the things you know what I'm saying so like yeah, I can really see this being like a Really a big workflow game changer. Maybe I'm using I'm using it I'm already using it in this way where I'm like referencing chats back and forth and I just have to copy and paste so for me it's very intuitive a lot of people have been complaining that uh No, no one's gonna know how to use this But I don't know do you see yourself using this?
00:20:43
Speaker
I was trying to think through applications of what and how I could use this. I was thinking of my wife and I have just been thinking about, man, if we bought a business, what would that look like? And so I was trying to figure out how to.
00:20:55
Speaker
utilize projects you know and and projects that I've managed before when it comes to a marketing campaign and end of year fundraising campaign like, okay, how would I utilize conversations that maybe even happened over Zoom, taking the transcript and just keeping it in the project folder for chat TBT so that when I need to go reference something,
00:21:18
Speaker
whether maybe from conflict, it's like, Hey, did you actually say that? And then we can go look at the transcript and chat you can find that immediately yeah because there's so many things that it's a, he said, she said game. That is a more negative way to think about it, but also on positive, like, Hey, when were the dates chat to what were the dates again? And then I don't have to wait a day or two for the email to get answered, all that stuff. So that was my first, processing of how the projects could have been utilized when I was managing huge campaigns. So yeah, in the future, I'm sure I would i would utilize it.
00:21:50
Speaker
It's, I want to swing back around to this idea of chat GPT creeping up into like essentially a docs space. Cause I think that's where it's going. It's starting to set infrastructure to essentially compete with like a Google workspace or something like that. let's swing back around that because I want to cover the Gemini Gemini also launched yesterday, a major
Google's Gemini and AI in Design
00:22:07
Speaker
update. And I haven't even, there's so many bullet points because they went all in on one unlike chat GPT, which I think smartly is sprinkle breaking it up into multiple days and letting each one hit individually. It's having a bigger impact.
00:22:19
Speaker
And it's allowing me time to really think through all the little things because you know if you announced like 20 different things like chances are you're gonna remember the two and Forget about some of the little ones that were actually really cool This way you're they're giving us some breathing room in between these little updates and breaking it down but google google didn't do it that way google did it the more traditional way of just like launch day We're gonna announce everything. actually only have three things that I even know they updated I actually think there's like a list of 12 like or more like there's a lot of big things they announced But even some of the ones that were really cool that I just saw on x people posting about it because again, it's over It's totally overshadowed by chat gbt which is what i'm paying attention to because that's what I use you can now upload photos
00:22:59
Speaker
to Gemini and be like, Hey, I saw a use case where someone's like took a, like an old car. That was like a little coop, like a vintage one. Turn this into a convertible.
00:23:10
Speaker
And it did. And it looked like somebody had Photoshopped it. Cause it looked like that. It was the same car, same position, but the coop part had been taken out the wall, restored behind it. And it looked like someone had done a content and where Phil gotten rid of the top and like actually prompted it, prompted it off. yeah But just through like, as if you were working with Dolly, like it was super intuitive. Wow. I saw a bunch of little use cases of people saying like, Hey, get rid of that blanket off the couch. Hey, can you remove this thing from it? And it was intuitive. It found the thing and did the action. oh I was like, oh my gosh. So much like like stuff. like If that continues to develop down that way, you're like, yeah, rest in peace, Photoshop. like Imagine we're getting to the point where it's like mix advanced voice mode in that, and you're just going to be having conversations with your design.
00:23:57
Speaker
Like it's almost like a marketer, like graphic designers should be scared out of their minds because now you can just, if you know how to art direct, which is now the new skill of knowing what you want and how you want it to look, you'd be like, Hmm, this is looking a little rudimentary. Can we class it up a little bit with, by making the fonts a little bit more timeless, maybe, maybe pick a serif instead of a sans serif. And, uh, let's, let's modify, let's mute the colors a little bit to make it a little, to meet the bring some classiness to it. Wow, like it'll be like a digital designer and or just be like Okay, that's a little bit better. Okay. No, let's make the contrast a little bit more Sorry, you know, you could just go back and forth and just art direct live with it and it just does the thing Can you imagine that? No
00:24:41
Speaker
Dude, that is just round around the corner. Because right now it's not good with text and stuff, but dang. We won't even need editable tools because it'll just make the thing. I really think we'll be looking at something like that, but it's maybe a little rudimentary, maybe a little glitchy, but almost there.
00:24:56
Speaker
Maybe this time next year like all the right tech is kind of sitting there And with the advanced voice mode in this like really intricate like thing could come together shoot It might be sooner than that I always keep thinking like things are gonna take longer and they're coming faster than I even think so I think next year would be Really fast, but dude like we still have five more days of open AI and launching stuff. So I'm like They've been quiet on the image front for a while like yeah, it might be next week. I I was thinking of like photographers who shoot weddings, maybe not weddings, but even like personal family photos. So now you could just say, you take one family photo and plug in that photo and say, Hey, I need about 200 other photos with similar backdrops, but different locations, different poses sitting on the ground or whatever. And they basically just create your family in a myriad of shots from one crappy photo. Say I want it shot from a,
00:25:51
Speaker
Canon or a Sony and then it just makes your whole. I'm like, does that make sense? Yeah, it totally makes sense. But it just, it just felt funny to think about family photos that aren't real. I i know. but well You were saying it. I'm like, yes, but I don't know if I would do that. Maybe in like little fixing cases, like you take 20 photos and nobody smiled and like, like everybody wasn't like, there was always somebody with a bad face in one. I'm like, okay, fix that person's face to look more like one of the nicer pictures and go back through or even just fix the one face and make them smile.
00:26:25
Speaker
Or like you miss the one person because they were the one taking the photo just photoshops them in a reference photo like I've i've literally photo I lady asked me to do this in my church recently She said can you photoshop my grandson in he was supposed to be there? But he wasn't but we have a photo of him in a similar field and I I was like sure and I it took me like an hour of like, you know fine-tuning in the shadows and It looked good, but like it took me an hour to do it. like that, that makes sense. But like for a marketing campaign, it makes sense. Like, okay, I love this family. I want a whole pro I want a whole shot with them in the product and all the different angles. I don't care. I'm not romantic about it, but like from a family perspective, I'm like, holding a baby and having a fun moment. Never happened.
00:27:10
Speaker
Dude, that's gonna screw with people. If we actually start doing that, and we're like looking back on like our childhood, like think about how many of your memories are reconstructed because there was a video taken of that time. Yes, yes. And so therefore, you have a more accurate picture of what happened then, but it's only it's only because you've been able to see the video and photos of the thing, and therefore, you're not even sure how much of it is your own memory versus the photo or video you've seen. It's like a mashup in your mind, and your mind kind of makes it real. like That's gonna screw with people.
00:27:41
Speaker
It's probably gonna screw with us. This is probably gonna happen in our lifetime. So I know we're getting like way off the track of marketing, but you know, it's fun for the little rabbit holes. You go down with these things. Uh, so that was one thing. The photo editing ability in Gemini is now like next level. Uh, they launched life sharing. So I'm, I'm expecting chat GPT is rolling this out too, but now you can share your screen and actually talk through things. gemini um Yeah. In Gemini. They also did chat GPT though.
00:28:08
Speaker
Yeah, but it's like I haven't been, I don't have access to it. So Gemini is now doing it. And the thing people are really getting crazy about is this idea that it can do deep research. Essentially Gemini can search the web, I mean it's Google, actually a apply reasoning to it and actually do deep research. Actually like vet the source, pull from credible places, verify if it's true or reasonable, and actually compile well-documented, outlined and sourced ideas if you ask for harder questions.
00:28:37
Speaker
which I'm like, Ooh, that's starting to get good. You know, I think Jim and I probably, I, I probably actually miss some of the big things that Jim and I launched. I know there was a lot of things I'm still digging into it. Uh, I've been trying to keep up with open AI stuff and play with it. And I'm so like, I have a big to do, like dive deep into Gemini and figure that out by the end of the year. But who knows, it's hard to keep track of every change because they're coming so fast. Right.
00:28:59
Speaker
I think the big conversation becomes Gemini, I've had my eyes on for a while because Google is an ecosystem, especially a work ecosystem with docs and like all the YouTube stuff and Gmail, like it's in i chat and meetings and so many different things. And it makes sense that like,
00:29:16
Speaker
Every company is going to have like a base, I think needs to have like a base AI they use that can share custom GPTs with or gems they call them in Gemini. And it just makes sense that like Microsoft Copilot and Gemini are the ones that will be that. Chat GPT doesn't have access to all the files for it to be like a true collaborator across right all the different information.
00:29:37
Speaker
And that's a problem for chat GPT. Yeah, it looks like chat GPTs with this projects thing and the the canvas thing is starting to head into this place where they might want to start competing with Gemini. A lot of people are speculating that this is what me is making their relationship with Microsoft a little bit more contentious because it's getting out of the AI space and getting more into like the office workspace. Wow. We'll see what happens.
AI Initiatives by Major Tech Companies
00:30:00
Speaker
But I'm here for it. and is there Is there any talks about meta and what they're trying to do with AI?
00:30:07
Speaker
can When they launch a new model, it usually gets mentioned in the newsletters that I read. Like, oh, might've launched a new model. It's so cool. Look, it caught up to this part of chat GPT. And then it's crickets. Nobody uses it. I gotta imagine someone's crushing it with it because it's like the best open source model on the market. I know it's i know Facebook has changed or meta is changing its perception in the market because everybody like hated them for a while.
00:30:32
Speaker
So there's it's definitely when in the back there perceived coolness and credibility amongst all the tech companies. But other than that, I don't know anybody using it. know they're using it for all their internal products, but I mean, even Amazon, do you know, I just found out Jeff Bezos is back in Amazon, but he's not, not as the CEO. He's doing, he's spending like 90% of his time taking over all the AI projects internally. you know Really? Yeah. I'm like, there you go. Cause he left. He's like, huh, I'm going to go work on the space stuff.
00:31:03
Speaker
and kind of like hired a new CEO and kind of like just, I don't know, like did what built rich billionaires do and just kind of like did secret stuff or just spent more time on the beach in his yacht. I don't know. now he's back working on all the AI stuff.
00:31:18
Speaker
And I'm like, that shows you how important this is that the guy who started the company is like, no, this is my full time focus. Cause this is going to change everything. Wow. Wow. Every major tech company, except for the only one I haven't heard of is Netflix, which is a major tech company, right? I haven't heard any of their AI initiatives, but i you know, they're working on it because they have, they have one of the best recommendations engines that were like old school AI in the game. So I'm sure they're working on it. Do you consider Spotify a tech company?
00:31:46
Speaker
Yes, absolutely. Are they working on something? They Spotify actually just did a partnership with Google. And they have like a, you know, how Spotify does the year wrap, year wrap thing yeah like a and year kind of like little graphic or story. Yeah. Yeah. So they're working partnered with Google, Google's notebook LM to make a little podcast episode about really listening. Yeah. So I'm not a Spotify user. I like, never I'm an Apple music guy cause I'm all in on the Apple ecosystem.
00:32:15
Speaker
ah He's like, shame. I am too. I love Apple. Apple music doesn't. I pay for Apple music now because I'm like, nah. not painful one This is getting off topic of good marketing, but. Spotify is like the Apple product of iPhones.
00:32:30
Speaker
like No one uses use this Apple music. like One out of 10. One out of 10 people. I know. i know i'm fill I have all Apple products in my home. I don't have a single other device. That's the only thing I do.
00:32:47
Speaker
right well But yeah, you can get a year in rap for your Spotify. And, uh, you know, you can add my, my album is now on Spotify and Apple music. So let's go you want to go and listen to Salter there. I love it. I'll earn a total of 20 cents over the album's lifetime.
Anticipating AI Advancements and Releases
00:33:05
Speaker
It's amazing that someone who's a non-musician like me can actually get an album in Apple Music in Spotify. and It actually sounds kind of good. So go AI. Crazy stuff. All right. So OpenAI still has five more days of ship miss. What do you think is coming next? I think you already dropped a little hint with the photo generative fill. That's going to, they're going to drop something that's going to be better than mid-journey and hopefully the rest of um They already hit Sora, which is I thought that was going to be the finale. so Sora is so realistic looking that I'm like, how come their image generator isn't even close to what their video generator is? Surely they're holding that back. Maybe they'll finish with that. Maybe it's Monday. I don't know.
00:33:55
Speaker
You would think they would have started with photo because video is such a more complicated. They have Dolly. I mean, that was probably like updating Dolly because Dolly is not great. So they would have started with, Hey, we've upgraded Dolly. Look what you can do now. And now, and then release Sora. Cause it's such a, such a more complicated generative application.
00:34:18
Speaker
I mean, at the end of the day, videos just like 24 screen frame frames in a second, right? So it's really just a bunch of images stuck together. So surely they should be able to like, just literally pull the images from Sora and then you'd have a better image. Yeah, so that's a good one. What else do you think is coming?
00:34:39
Speaker
Do you think they're going to be dropping the The bots, I always forget what they're called. Agents. Agents, that's what agents, Agent Smith. You know, Sam Altman has talked about it. He says, like, eat ah ah they, I think they created a timeline. First chat bots, then reasoning, then agents. And then they, like I think, I think that was next. They have a few stepping stones to AGI. one thing he said is like the time distance between chat bots and reasoning was longer than we thought. But once you get from reasoning, the other steps happening much happened much faster. But I'm like, they just took one out of
00:35:20
Speaker
Preview a week ago. So I'm like you think they're gonna I don't know I think it's a little soon, but they might I don't know I think the big thing most people are waiting for is chat GPT 5 I'm not even sure what that like what that means Necessarily because it seems like everything's so good already that I'm like, I i don't know how I could get much better Agents seem like the only way It just seems like the next Big release, but maybe that's in chat GPT 5 I mean, if they drop Gemini talked about it being agentic and I was kind of like, eh, whatever that means. So that's what Jim, that was one of the, I was the big, that was the one I missed, uh, as they were released to agentic model. Uh, but I don't even know what that means. Cause maybe, I don't know, it's Google. So if it can go across all these different sites on Google and Google's apps, then I don't know. I could probably get some serious work done. Right. A lot of, a lot of different tools that can have access to if they pull it off, right. But who knows?
00:36:18
Speaker
other guesses? I have none. Those were the only ones, the photo and agents. I think some smaller things that I was thinking about is next week, we might see like a spreadsheet thing. Again, I'm predicting that they're going into this. It seems like they're going to this docs, which the next logical thing would be like some way to edit tables. Cause it already makes tables relatively well, but it would make sense to have some kind of like table editing thing, maybe with some light formulas in it.
00:36:44
Speaker
That's a guess. I think we'll probably see some more developer tools next week that will be like, oh, nice for devs. Cool. ah Stocking stuffer. I'm really hoping they launch a larger context window.
00:36:59
Speaker
Cause right now you'd be there, there are situations where I get into as a marketer, right? Like open AI thing isn't long enough. Like if you have a, if you did a big survey and 2000 people filled it out with qualitative data, like and and gave long answers, too much information. Really? I have to go to Gemini for that. I go to Gemini because they have a 2 million token context window. Open AI is like 120,000. It's about a hundred thousand words. So it can handle a pretty good sized book.
00:37:28
Speaker
Versus Gemini's can handle like the whole Harry Potter series plus, you know, it's a lot The context window starts to matter a lot in in most tools it'll matter more over the coming years like right now the the a the AI is not just it's just can't remember enough to hold your whole CRM in context or your whole slack of the last five years in context,
AI in Data Management and Cybersecurity
00:37:51
Speaker
right? but it will be eventually and and when it does and like Imagine when you're like, what did we talk about three years ago? You're like, well, you guys talked about it a little bit, but it was it was kind of broken. but here's what here's Here's a summary of like the little bit of fragments of stuff you talked about three years ago.
00:38:08
Speaker
Oh, I remember that being different. That'll be freaking awesome. Imagine and when it can actually predict when things are going off the rails because it can see the company steering this way or that way as a whole based on conversations and Slack and email. I mean, that's a little bit big brother too, but you know. It's a really big brother, but we're going to be so reliant on. Yeah. Hey chat. Are we going the right way or? The CEOs are all insecure. How do people feel about my leadership right now?
00:38:39
Speaker
Can you craft an email that would get them back on my side and tell me how it did? Oh my gosh, it's funny. Dude, probably a reality, not far from now. But as far as a marketing perspective go, I think the context window starts to matter a lot when you start to crunch big numbers. Totally. more data oh so I think we could see that next week. I think we can also see it like Anthropic launched the ability to like use, have AI control your computer.
00:39:05
Speaker
right That was back in September. It was very rudimentary. It kind of buggy, kind of didn't work well. It proved that it could work. I have a friend from a pretty large company that I won't say tell me that they got they had a cybersecurity tech and it was hard for their tools to detect it because it looked like a human because it was AIs is specifically anthropic going in and clicking buttons and going through. As a rudimentary as it was, it's like a whole new cybersecurity problem.
00:39:29
Speaker
Oh, I know. we're all or Again, I need to figure out what the best cybersecurity company is because that whole industry is going to blow up. I need to invest some money into that. Yeah, seriously. It's going to get invested in heavily over ah the next year. Seriously, when I get off this, I'm i'm like, perplexity. Tell me.
00:39:47
Speaker
Chat GPT. Help me figure it out. Let's see. And I think, no, that's kind of the summary of what I think is going to happen. I think it's possible that they could release release a chat GPT 5 by the end and finish off with that. Or at least announce a date. Maybe announce a date. Yeah, you're probably right. You know what I mean? This whole release cycle is literally them launching stuff and shipping stuff that they announced all year. Yeah.
00:40:15
Speaker
coming in the weeks to follow six months later. April 15th, 2025 chat. Here's a preview of it
Learning AI: Platforms and Approaches
00:40:22
Speaker
five months later. Yeah. Oh, man. So we just spent a lot of time on news today because there's been a freaking ton of news, but I did do a poll this week and I asked people, where did you learn most? Where do you learn most about AI?
00:40:36
Speaker
And, uh, I thought this would be, and I mean, I put it on LinkedIn, so it's, it's going to be skewed, but the one that one I was surprised by. it Have you looked at the graph yet? Social media, social media, social media. is not better for people Now I posted this on LinkedIn. So naturally, like if I'd posted on YouTube, like probably would have tipped towards YouTube, you know what I'm saying? So I'm taking that with a grain of salt, but right behind it was YouTube, which makes sense. Cause it's where I think a lot of people go and they want to learn how to do some things like show me the steps. It's going to be in YouTube.
00:41:05
Speaker
Lots of podcasts and lots of other. And in fact, other beat podcasts and the most common others were like courses and newsletters. Weird. Lots of people go to courses. I thought that was interesting, the course thing. It's one thing if it's like a Udemy course, it's kind of like a little online digital thing, but a lot of people go into academic things like Coursia and like MIT, little fun free courses. Yeah, MIT is what I've heard about. I haven't taken a single one of those courses and I can't imagine them being that good.
00:41:35
Speaker
So I feel like most of the learning happens from you learning the down and dirty tricks and just getting started roll up your sleeves and actually play with it. That's where the real learning comes from. In fact, I saw a meme just today where it's like, like some some person languishing like, like, oh, is Buzz Lightyear like, all the years at Academy wasted when and the the the caption is like, when marketers find out that 99% of what they need to know about marketing was on the job. I'm like truth because college courses, I think we probably forget the important lessons in college courses.
00:42:08
Speaker
But I haven't found courses to be particularly helpful with AI. But maybe I just haven't taken them. So I don't know. But I don't see anybody crushing it with courses coming out and be like, look what I learned how to do in a course and then showing something really cool. True. Never. no never have Never ever have I seen a really cool case study of something cool done and said, look what I learned in a course. No, it's usually a YouTube video.
00:42:29
Speaker
Yeah, or I saw somebody else like I like the whole music thing I think even just a few weeks ago We previewed somebody came up with a rap and I even showed it here on the pod and I got it in my head. I'm like, I think I could do this I wonder if I just take some like open source Bible and just use that as the lyrics and see if they can make it and It did and then I put out a whole album got it and walked through the process of getting it up on Apple and Spotify and all that kind of stuff it's a fun little project that did you kind of get my start working out my muscles around ai music to now now i now i need to work for marketing is what i need to do but you have to you have to get your hands dirty so but it is interesting most people are learning from social in little bits and tips yeah um where are you learning the most right now oh social media for sure really instagram yeah yeah just
00:43:17
Speaker
for a lot of people using it as content. Yeah. People using it as content to show what's possible, how they use cases. I actually just, one of the influencers that I follow, smaller influencer, she was like, I, she was honestly bashing on college course marketing. Cause she's like, they so in, so in college, they still won't teach you about social media marketing or influencer marketing. And they call it fads. They don't want to teach you about that stuff.
00:43:46
Speaker
which that's not true. Yes, they do. Well, they did in my textbooks and I took it back. and Did they? Yeah, absolutely. yeah You started talking about social media hard. it The problem with colleges is colleges have to teach things that are like not scientifically proven, but are like,
00:44:05
Speaker
Like have been researched peer-reviewed and then published and formalized before they can get in the textbooks, which just means But they can't keep up with the rate of change of what works in marketing, right? So by the time I was taking my course in like 2000 2018 2019 or whatever Yeah, social media was in there, but it wasn't the way social media is done now Wow, but it was in there She was talking about how a AI is going to be changing the game a lot. It probably won't make its way into the Colleges for a long time and for the very reason that you mentioned Now um I think that I went to WGU which is like this cool competency base They tend to be a little bit more ahead, but they're pulling from pretty academic textbooks now they're starting to make marketing degrees and it's a I guess a plug for WGU But they're like partnering with people like Google and HubSpot and like certain they're essentially accrediting their certifications so you earn a like an inbound marketing certification by taking all these things and they're essentially accrediting it and knowing that HubSpot's more accurate around what normal marketing looks like now. and It's not not wrong. They've been doing that in the IT space and taking like all the IT certs and essentially giving credit for them and in groups and curating them, now they're starting to do it for marketing with all those different certs. Certs don't count as much in marketing as they do in IT, t but still, it's more accurate.
The Fragmented Nature of AI Tools
00:45:22
Speaker
Totally. totally ah ah some Some of them are thinking ahead, but you're probably right. Most of them are behind.
00:45:26
Speaker
Uh, one viral post I saw this week to kind of kick this thing off was from Lex Friedman. He said, I regularly use AIs and he's like chat GPT for programming, learning, planning, grok for learning news, fun and free speech. Jim and I, for Jim and I 1.5 for working with huge texts, which is accurate. I'm like, it's all I use it for now.
00:45:46
Speaker
Claude three for natural sounding combos and perplexity for deep dive research Thank you for all the teams that build these and I'm like that's kind of still how it goes Like it's pretty fragmented. I'm using a lot of AI's for a bunch of different things I'm kind of wondering if chat GPT or Gemini specifically can become like a super AI or even, even grok, like a long, it's pushing really hard on this thing. If you could start learning using one AI for like one thing, I think chat GPT is the most prominent position now that it has Sora in the mix, probably update the image thing next week. like if I could drop my mid journey subscription, I freaking would in a heartbeat and just use chat GPT. Uh, but right now.
00:46:28
Speaker
It's kind of a mix and match of a bunch of different tools. How many different tools are you using? I have Grok. I have Claude and chat GBT, and that's it. I use those three. I i think I signed up for I signed up for perplexity also for a month. OK, just to check it out and.
00:47:25
Speaker
ah,
00:47:26
Speaker
did I don't know, do this. And it's like, oh yeah, we understand. Claude, it's like, wait, what? It's not as it's not as reasoning capability is not even close to chat GPT. I can be so lazy. Anyways, that's those are kind of the some of the minor differences I've found with them. I'm in chat GPT. Now I'm in Suno. That was one Black Friday friday I did get for the AI. Oh yeah. the music Yeah. yeah the only other one on, oh no, mid journey. And then of course, different software tools I use have different levels of AI already built into it, but I can't call them like Zincaster is a main tool that I use all the time. It's pretty AI heavy now, but it's still AI is definitely built baked into what was a tradition, more traditional SAS software. It's not like an AI first tool or anything. the only ah other tool that I bought recently, that's. I almost consider more of an AI tool, even though it wasn't started as an AI tools Grammarly.
00:48:19
Speaker
I use it all the time now. It's because once it's baked into your process, it becomes really solid. Yes. It's nice. I don't have the free version forever, but I found I actually liked its recommendations. I was running out of free recommendations more and more often. And now because I'm just, I i hated having typos everywhere. I'm just like, Grandma, like, it's not worth $12 a month, but for the Black Friday deal at $6 a month, definitely worth it. I wish they would just bring it down to that level. I'd probably consider a $7, $8 tool, but not a $15 a month tool. It's not even, it's not that.
00:48:48
Speaker
Wow. So next year I'll have to wrestle with whether I want to renew, but right now it's pretty good. Wow. Well, that's all we have for this week, but we're excited about the the whole next week. Five more updates from open AI. And of course I need to go freaking find out what actually happened with Gemini because way too many updates all at once. Until then.