Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
Why Everybody Suddenly Hates AI
511 Plays2 days ago
In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the growing wave of resentment and backlash against artificial intelligence. They unpack the anxiety, fear, and anger bubbling up across multiple industries—from writers and developers to everyday users. The episode explores why people feel betrayed by AI, the broader cultural implications, and how marketers can stay hopeful, human-first, and ahead of the curve.
My Favorite AI Tools
- ChatGPT - https://openai.com/
- High Level Marketing Platform - https://danchez.com/highlevel
- AI Podcasting Tools - https://danchez.com/podtools
- n8n AI Automation Platform - https://danchez.com/n8n
Resources Mentioned
- Suno - https://www.suno.ai/
- LinkedIn Post: https://www.linkedin.com/posts/steviechambers_i-remain-unconvinced-that-openai-and-sam-activity-7329462771132084225-9XNC/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
Timestamps
- 00:01 - Public outrage: AI's growing backlash across industries
- 01:09 - The post that sparked it: Sam Altman, Codex, and Twitter fury
- 03:06 - Why developers now feel targeted by AI
- 04:31 - The economic ripple effect and disappearing entry-level jobs
- 09:46 - Real backlash Dan has received: from AI music to room design
- 11:05 - Environmental concerns about AI: energy and water usage
- 14:23 - Mainstream media headlines fueling AI fear
- 18:31 - The job loss predictions and historical context
- 24:31 - Dual prepping for utopia or jobpocalypse
- 27:33 - What marketers should do amid growing AI hate
- 30:54 - Soccer kids & the metaphor of AI enthusiasm
- 34:06 - Why ethical leaders must step up now
- 36:14 - Final message: hope, growth mindset, and action
Recommended
Transcript
AI Anxiety Across Sectors
00:00:01
Danchez
Writers are angry, artists are seething, and coders feel betrayed by their own creation. And us regular folks, most of us feel a regular sense of anxiety when it comes to AI, because let's face the facts. Like, the world's relationship with AI is changing fast.
00:00:22
Danchez
Welcome back to the Bot Bros segment of the AI-Driven Marketer. I'm Dan Sanchez, and I'm joined by my co-host, Travis Sanchez.
00:00:30
Travis
hey Hey, what's going on?
00:00:32
Danchez
and Today, we are exploring the growing growing ah like hatred that is brewing out there around the topic of artificial intelligence.
00:00:38
Travis
yep
00:00:41
Danchez
and It's not just in marketing. It's not just in business. It's across the board, across multiple industries that I am seeing bubble up to
Understanding AI Skepticism
00:00:49
Danchez
the surface. and That's what we're going to be covering in today's episode because we don't want to just...
00:00:55
Danchez
listen to it and continue forward as AI optimists, we want to be able to understand where people are coming from so that we can better support them, invite them, and ultimately not sound tone deaf when we're talking about AI.
00:01:09
Danchez
So let's dive into it. I got kicked off to this topic when I was just scrolling through LinkedIn. And this wasn't a viral post, but it was a screenshot of a fairly viral post from Sam Altman.
00:01:21
Danchez
This particular LinkedIn post came from a man named Steve Chambers. And again, this this wasn't that viral post, but it was it it really tipped me off to this this topic.
00:01:27
Travis
Mm-hmm.
00:01:31
Danchez
The screenshot from Sam Altman was Sam's reply to it like an announcement. OpenAI i had made a big announcement and announcement about this project called Codex. I'm getting into the weeds a little bit because Codex was like something geared towards developers. Okay. It was was like a way to code whole AI applications, like lots of them all at once.
00:01:50
Danchez
Okay. it was It was a big deal in the development community.
Developer Reactions to AI Advancements
00:01:53
Danchez
And Sam Altman responded, whoa, so far DMs in a and a shocking, even dead heat between, quote, you made a software engineer and you didn't include an unlimited use and $20 plan? f you. And, quote, you made a software engineer and you're not charging $20K a month for it?
00:02:14
Danchez
What the F? End quote. But that's not the punchline. The punchline are all the comments buried underneath this one reply he made to his own tweet.
00:02:26
Danchez
have We have a guy named Young Perf Poppy, which is always like the names on Twitter.
00:02:34
Danchez
Hard to take you serious when you call yourself that, but sure. He said, you stole the entire internet under a guise of an open foundation and you're selling it back to us as if we want to keep our jobs.
00:02:44
Danchez
F you. Okay, so this is the post from X Steve Chambers took a screenshot of.
00:02:49
Travis
Spicey.
00:02:52
Danchez
And he said, I remain unconvinced that OpenAI and Sam in particular have any idea how deep and growing the hate for them is. Not for me, I might add. I saw them through i saw through it them a long time ago and they're meh to me.
00:03:05
Danchez
Not just me, but SV, VC, tech are also getting a lot of bad press. So this got me thinking, hey, I've been seeing this as well as someone who's promoting AI, talking about how it's helpful for me for marketing, but also just on a daily daily
AI's Impact on Job Markets
00:03:22
Danchez
basis. In fact, it's the daily ones, like the really normal use cases we talk about on this show a lot, Trav, that people are coming after me a lot.
00:03:30
Danchez
like with all kinds of the craziest stuff. So I remember I texted you about this when I, when I first started seeing it, what was your initial reaction? Were you in disbelief or were you like saying that makes sense?
00:03:45
Travis
I'm curious, that guy's response is from fear? Is it from anxiety? It's from feeling betrayed that his job is on the line? I mean, that's essentially why he responded with such ferociousness.
00:04:01
Danchez
Yeah, the young perf poppy, the you you selling my job back to me, F you. I think, have you talked to, and have you talked, do you have any friends that are like developers that you talk to frequently?
00:04:14
Travis
I can't think of anyone right now. I have acquaintances, but no one that I'm on a regular communication basis with.
00:04:21
Danchez
This it's really interesting because when AI first came in, the first jobs to get affected, of course, were writers, right?
00:04:28
Travis
Yeah.
00:04:28
Danchez
Like writers are the first ones because chat GPT can write some copy.
00:04:28
Travis
Right.
00:04:31
Danchez
You know what i'm saying? So copywriters are are becoming you know displaced or let go or they're just fired for other reasons. and they're just not replaced because chat GPT can take up a lot of the slack.
00:04:43
Danchez
right? Especially if the marketing director who hired the writers has a sense for what's good or not, right? then like like Then you can you can direct it. So that's happening.
00:04:51
Travis
Right.
00:04:52
Danchez
But the next sector to get hit hard, which was unexpected, was developers.
00:04:56
Travis
element Well,
00:04:58
Danchez
Because it's happening right now. And it's happening across big companies, but it's also happening in small companies. I talked to some developer friends and they're seeing it right now.
00:05:04
Travis
wow.
00:05:05
Danchez
like They're feeling it. The the market, which developing market, like the code market, has been thriving for a long time, right?
00:05:13
Travis
Yeah, right.
00:05:14
Danchez
That was like the hot ticket job, computer science, software development. You're like, dude, that is safe because we're going to continue to need those people.
00:05:21
Travis
Right.
00:05:21
Danchez
Not anymore. All the entry level middle or middle ah middle managers are are having a hard time finding jobs because Google, Microsoft, they're bragging about how 30% of their code now written by AI.
00:05:34
Travis
wow
00:05:36
Danchez
You know what happens when 30% of the output is written by AI? Well, that means you have a lot. And dev devs are expensive, even entry-level ones. I remember hearing from Facebook that an intern at Facebook makes $80,000 year. Hmm.
00:05:51
Travis
I remember seeing Facebook ads for them trying to develop new developers because it was getting too expensive and they knew they needed to bring the market at a higher capacity because they, I think they were tired of paying so much money for developers.
00:05:58
Danchez
and
00:06:05
Travis
And now instead of developing humans to develop, they've coded AI to do it.
00:06:07
Danchez
yeah
00:06:11
Danchez
There was such a hot demand for developers that you could go to a code boot camp for two to three months and just like hammer it and get a job for 60, 70k to start.
00:06:18
Travis
Right.
00:06:20
Travis
Right.
00:06:23
Travis
Right. Yep. Well,
00:06:24
Danchez
Like that's how hot that was that you didn't even need a degree. They're like, screw it. Just go to the bootcamp for a couple of months and come back because we need someone to write the code. No, not anymore. Now the senior developers can run fast because a lot of code is, it's strict.
00:06:36
Travis
yeah
00:06:40
Danchez
You have to obey the rules, but AI is really good at following those. So right now the developer market, it's getting tough because of this, this factor.
00:06:44
Travis
what
00:06:50
Danchez
good developers can code way faster because a lot of it was repetitive and you couldn't copy and paste it but it was you know it followed a really tight rule-based thing so it's affecting them it's probably why he's he's saying you're selling our jobs back to us f you kind of makes sense
00:07:09
Travis
Is there a reason why he's not optimizing his skills, even if he has to pay to use open AI to just crush the code market? I mean, it's about it's about speed.
00:07:20
Travis
It's about quality work. And if AI is able to do both of those things, you actually know what you know good code looks like. So why isn't he just optimizing?
00:07:32
Travis
that's That's where my brain goes. I'm like, but a writer in the beginning, if they knew... They know what grammatical errors look like. They know what sounds good from a copywriter to an article to an opinion piece.
00:07:46
Travis
And if they can optimize AI to better the company or their position, why don't they just maximize it? Why aren't they just optimizing it? That's why I don't understand why he can't see that beautiful.
00:07:58
Travis
I feel like he's ahead.
00:07:58
Danchez
well
00:07:59
Travis
He already knows code for me to use AI code. I'm like, I still don't know. I don't know my left hand from my right hand when it comes to coding.
00:08:06
Danchez
That's the interesting thing. And I think that's, we're probably going to spend the rest of the most of this episode actually unpacking. It's like, why?
00:08:15
Travis
Why is he filming?
00:08:15
Danchez
why are Why are people so mad? Like, why are they so angry? Like, okay, like, change like we know change is are going to happen. it's It's guaranteed that change is going to happen in our jobs and our lives. And that during our lifetime, if we look at history, like some really big freaking changes are coming.
00:08:31
Danchez
Pretty normal. They're just happening faster than ever before. And especially in tech. Like I know people in tech that are in their like 50s and they're just like, like there's a whole new thing and all the kids know it. And if I don't figure it out fast, like I'm like I'm a dinosaur at 50.
00:08:46
Danchez
Shoot, you're a dinosaur at 40 in tech, which is scary. I hate the ageism in it, but it's kind of like, dude, you signed up to be in tech, like disruptions the name of the game. But I think it's also kind of like a taste of what's to come.
00:09:00
Danchez
I think this is going to be happening to like almost every industry over the next 10 years.
AI and Environmental Concerns
00:09:05
Danchez
What the developers, what the writers are tasting. It actually hasn't hit marketing as hard as we would think because we have to deal with interplay between all the tools and then AI hasn't figured out how to work between HubSpot and Google Sheets and web browsing and all that yet, but it's almost there.
00:09:20
Travis
Really?
00:09:22
Danchez
Like, so we're kind of safe for now, but not for much longer. I've noticed a bunch of people just throwing out things at me on my posts. Like I posted about having published a music album and I did a whole episode on that. I'll link to it in the show description on how I made a whole album with Suno.
00:09:39
Danchez
Dude, people were calling me out.
00:09:42
Travis
really
00:09:43
Danchez
Some people were calling me, this is deception. This isn't even art. this is extortion for you to actually put this in Apple or Spotify.
00:09:55
Danchez
Like, sure, if you're going put it on YouTube, these are the things people are writing. And I'm like, I am not pretending like this is me. I don't know if it's extortion. If you're all paying for a subscription, listening to this as part of your subscription, I've made a total of $2 from it.
00:10:10
Danchez
I will probably never make back my $10 it took me to like ship this, let alone the whatever I paid Suno to help as a software. I like
00:10:17
Travis
wow
00:10:19
Danchez
I lost money on this album, but I like listening to it. A few of my friends like listening to it, like all five of them. I'm like, but people are mad. I did a room redesign where I took a picture of ah my my guest room and I'm redesigning it according to ChatGPT's recommendations.
00:10:35
Danchez
And some people told me I had zero taste, even though it was exactly what I wanted in my own personal guest room.
00:10:44
Danchez
And I'm like, some people said
00:10:49
Danchez
that I'm damaging the environment because of all this AI stuff.
00:10:55
Travis
damaging the environment?
00:10:56
Danchez
Yeah, have you heard of, you haven't heard of this one?
00:10:59
Travis
Like carbon emissions damaging the environment?
00:11:02
Danchez
No, it's like an energy problem.
00:11:05
Danchez
and a water problem apparently because it takes so much water to cool the, uh, the computers down.
00:11:07
Travis
Whoa! What?
00:11:13
Danchez
and the, and the, the AI use really does take up a ton of energy, all these, cause they have to build these massive data centers and the data centers take up a massive amount of electricity. So, and you know, the, you know, over the last couple of years, you've seen the headlines of like, Oh, we don't have like summer is getting hot. Turn your AC down. Like we don't have enough electricity.
00:11:31
Danchez
We're stressing the electrical grid, you know?
00:11:33
Travis
So it's like supply and demand thing.
00:11:33
Danchez
And,
00:11:35
Travis
There's so much demand that it backs up the price.
00:11:37
Danchez
Yeah. Yeah. And we're just not prepared for it. And so like right now, I don't think, i think it's just stressing the system, but it's not like destroying the system.
00:11:48
Danchez
And of course you hear a few stories of like people building these big data centers in the middle of nowhere. But of course, even in the middle of nowhere, people live there. So like their homes have like these huge data centers next door and they don't have running water anymore because the data center is taking all the water.
00:12:00
Travis
Oh, I didn't hear that.
00:12:01
Danchez
there's like, but there's, there's some sad stories and those are, those are legitimate stories, you know, but they're, they're a few people and I'm not saying, i think people like Facebook when they build big data centers had probably like figure out how to make it nice for the few people nearby that are affected by their massive plant plants.
00:12:03
Travis
Little stories. Got it. Got it.
00:12:20
Travis
Right.
00:12:20
Danchez
Like it doesn't cost that much more to make sure the dozen people nearby are taken care of, but come on.
00:12:26
Danchez
But people, yeah, the energy, the energy problem. And it's, it's more of like what's expected, like the, the image generation and the video generation specifically are very, uh, energy intensive. So people are looking at that and looking at all the coal mines we're going to, or coal plants, we're going have to build the make, make up for it over the short term. And the nuke plants we're going to have to make over the longterm to make up for it.
00:12:48
Danchez
Um, just seeing that as an environmental problem.
00:12:48
Travis
I mean, should we?
00:12:50
Danchez
So I don't think it's a problem yet. I think it's a high pathosized problem.
00:12:55
Travis
I mean, nuclear power is the cleanest power if it doesn't leak. you know
00:13:00
Danchez
and the safest power
00:13:04
Travis
Someone just got mad about hearing that.
00:13:07
Danchez
just i don't know like i don't know what to say about that like it's the data is pretty good on nuke power
00:13:16
Travis
Wow.
Public Anxiety and Media Influence
00:13:17
Travis
All right.
00:13:18
Danchez
so people got all kinds of issues have you seen any of the headlines across like the main mainstream news though about ai
00:13:26
Travis
mostly I think it was from ceo of bank of America.
00:13:32
Travis
Was it bank of America? Anyways, I don't know. He said so some so top CEO of a bank said, yeah, AI is going to take way more jobs away before it makes more, but it will balance out eventually. I've seen stuff like that.
00:13:45
Danchez
Yeah. Open up a web browser real quick.
00:13:48
Travis
Okay. Okay.
00:13:49
Danchez
Go to Google. Just put the word a AI and then switch over to the news tab and read off some headlines.
00:13:59
Travis
Behind the curtain, top eight top AI CEO foresees white collar bloodbath. White House MAH report may have garbled science about using AI experts say. Experts say AI was used to create MAHA report and cited false studies. For some recent graduates, the AI job apocalypse may already be here.
00:14:22
Travis
As CEOs push replacing people with AI, AI isn't quite ready to do the job. CEO warns AI could wipe out one in two white collar jobs next five Wow.
00:14:36
Danchez
So that's just like the first five headlines you wrote off the top of Google News right now.
00:14:42
Danchez
So I think we know why people are mad.
00:14:46
Danchez
Because the news has to be polarizing. And there's a lot of good that will come from AI. And they've published some of that. But let's be honest, man. Nothing gets headlines like fear. Nothing gets headlines like bad news.
00:14:59
Travis
Right.
00:14:59
Danchez
Even this very podcast. What did we title this? Why Everybody Suddenly Hates AI? It's leaning into that negative bent. Why? Because negativity gets clicks.
00:15:10
Danchez
obviously we're optimists, so we're going to end with the upswing, but this, and it's not, it's, it's a little hyperbole because not everybody suddenly hates AI, but there is definitely a growing list of people that are, that are getting pretty mad about this.
00:15:26
Travis
right
00:15:26
Danchez
Like the only reason why I'm talking about it is because I'm starting to notice it. In fact, we did a poll recently on my LinkedIn and I asked people, are you seeing a growing hatred for AI or is it just me? And the poll turned out to be something like this. 19% said absolutely. said somewhat.
00:15:45
Danchez
twenty nine percent said a little and sixteen percent said zero so it's I don't know. It definitely gravitates towards the middle, but people are seeing a growth in it.
00:15:58
Danchez
And I think it's funny because like people have been talking about what's going to come for ever since chat GPT came out. Really.
00:16:05
Travis
right
00:16:05
Danchez
We've been talking about this, but now people are starting to wake up to it. Even people that aren't affected by it, like writers and developers.
00:16:14
Travis
I think you're going to hear more about it once people have themselves or very strong acquaintances or friends that are affected by by a That hasn't evenen close it hasn't even happened close yet.
00:16:23
Danchez
Yeah. Yeah. It's not even close.
00:16:26
Travis
like I'm thinking of a friend who has a lawn care business. I'm like in the circle he runs with the moment that he has a close friend that is like, I lost my job because of AI is ah ah little bit away, little bit away from now. So once that happens, there will be ah majority of people that will be frustrated or have a more, I don't know, difficult time with AI. They're bent against it.
00:16:59
Travis
I don't know why. I don't know what a majority is or where do you actually take the measurement of when the populace starts getting hurt or frustrated by where we're at with AI. And then where that upswing comes back and everyone's like, wow, actually this is really helping the economy.
00:17:16
Danchez
Yeah, that news article headline you just read a second ago, the bloodbath one, that's coming off of a hey a article or a kind of a news tour.
00:17:26
Danchez
The CEO of Anthropic, the the company behind Claude, one of the big AI language like he's been predicting a 10% to 20% job loss.
00:17:37
Danchez
job loss for entry-level employees, which is a lot. That'd be a significant jump. Just to give you an idea, like I think we were at 20% unemployment for the Great Depression.
00:17:43
Travis
Yeah.
Historical Context and Future Generations
00:17:48
Danchez
so And this is just across entry-level workers, but that's still a lot. That's a lot of unhappy people.
00:17:56
Danchez
And I think he's right. I think we will see a transition there, which is I think is enough to give anybody anxiety when you start seeing headlines like that.
00:18:05
Danchez
The question is when I think the reason why it's coming now is because it's just going to come faster than people can upskill and prepare. Like the tractor came and put a lot of warmers out of work, but it also created a lot of new jobs. And you're like, yeah, that took place over probably a decade or two because things were just slower back then.
00:18:23
Travis
right
00:18:23
Danchez
Now things are happening in like ah ah a year or two. So we'll see. and
00:18:29
Danchez
I think the thing that makes it anxious for me is that I'm not, we're not sure. what's going to happen.
00:18:36
Danchez
How do you feel?
00:18:39
Travis
Yeah, we talked about it earlier. think
00:18:43
Travis
i think
00:18:45
Travis
you talked about uncertainty and you just don't know. We don't know where this is going to take a huge effect. Can ai be that, uh,
00:18:56
Travis
replacer of people in, in a way. And you and I have both said, no people first, let's not but like P we need to have people. That is the priority. but I'm wondering if,
00:19:09
Travis
Okay, my biggest concern when it comes to AI is actually if AI starts to get so good, not just in completing our writing tasks, but but completing many tasks over a certain area, is that our kids will soon have ah an entitlement that they don't have to do jack for anything.
00:19:31
Travis
Because there will be robots that have the ability to clean our rooms, do our laundry, create systems, perform those systems and operate as we have to do right now as humans and actually do a little bit of gritty work.
00:19:48
Travis
We have to load the dishwasher. We have to take care of the dirty diaper. We have to keep our house in order. We have to create the report and actually use the brain power. But if our kids are able to use AI in a way that creates an ease for them, they will be entitled. And the moment that they face something hard, it will be like Everest for them to climb, even though for us right now, it's like an anthill.
00:20:12
Travis
That is probably my, cause that, because honestly I've had so so much was done for me as a kid. Like mom took care of us so much that I grew this entitlement a little bit in my early years. And I went, I didn't want to work hard. I don't want to do this. I've already, everything was handed to me. So that's my even greater fear for the next generation.
00:20:32
Danchez
a I almost posted this post to LinkedIn yesterday and I decided not to because I knew the the pushback would just be too much. But I'll say it on the pod. Well, I'll lose two subscribers over it.
00:20:44
Danchez
Maybe more. Who knows? But one of the big headlines right now is that a AI is killing kids' creativity based on feedback from teachers and stuff.
00:20:52
Travis
Right.
00:20:54
Danchez
And I get it. Like, I'm like, yeah, like, like Kids are going to cheat using AI with homework all the time and art and whatever. Got it. But I'm like, that's not AI's fault.
00:21:06
Danchez
It's like almost all the parents' fault. like We have control as parents over what our kids do or don't do. We don't have to let them use AI. We can make them load the dishes. We can make them we can make them do the work.
00:21:23
Danchez
And that's why like i don't feel insecure about that because I'm like, I'm watching my kids use ai They're also older and like starting to get into writing and art music. And they spend both of them spend more time and on that piano upstairs practicing from YouTube videos than than they do on video games, partly because I just limit their video game. I only give them 40 minutes of screen time, and that's combined AI and video game stuff.
00:21:48
Danchez
So they have fun making music and learning how to play music based on what they see on YouTube. They also have a lot of fun making music on Suno.
00:21:57
Travis
Really?
00:21:57
Danchez
They're learning how to do both. Selah loves to write short stories by hand. She also likes to use Chachipiti to write whole books. Are they any good?
00:22:08
Danchez
No, but she's learning a lot about how to structure a story. You know, and think about the narratives and the characters in the long term because she can get out of the the weeds and get into creating forests and landscapes.
00:22:12
Travis
Wow.
00:22:19
Travis
So you're you're saying this isn't a kid problem, this is a parent problem?
00:22:21
Danchez
This is a parent problem. That's my, that's my hot take is parents. If you're concerned, you get to make, you get to make it not concerning. Like you have the control.
00:22:31
Travis
So the statement, man, kids have so much anxiety today. It's like, well, stop blaming the kid and blame the parent for giving them a smartphone too early kind of thing.
00:22:39
Danchez
Yeah, that was going to be the the hook on my post is, hey, parents, it's not AI, it's you.
00:22:40
Travis
Yeah. Right.
00:22:45
Danchez
You gave them a smartphone and they're addicted to amusement. What did you think was going to happen?
00:22:51
Travis
Right.
00:22:51
Danchez
They're going to do everything in their power to spend more time on that phone or the iPad or the TV, whatever the heck screen they can get a hold of.
00:22:58
Travis
Right.
00:22:59
Danchez
whether it's social media or video games or whatever they're doing on the smart devices. I hang around with enough kids because I'm involved with kids at church. We have involved the kids at soccer. So I'm like watching the kids and watching their behavior.
00:23:11
Danchez
Dude, like the smartphones, ask any anybody who spends a lot of time with kids, the smartphones are destroying them. That's why my kids don't have smartphones and they won't for a long time. So I don't know.
00:23:21
Travis
Yeah.
00:23:23
Danchez
That's why I'm like, I think it's a parent thing more than kid thing. more than a kid thing
00:23:28
Travis
Where's your uncertainty with where is headed?
00:23:32
Danchez
My, or but where's my anxiety?
00:23:34
Travis
Or where's your fear?
00:23:36
Danchez
My anxiety in an AI is in the uncertainty.
00:23:36
Travis
Yeah.
00:23:39
Travis
Yeah.
00:23:40
Danchez
Like, I don't like, if it's going to be job apocalypse, cool. Well, let's start preparing for that. If it's going to be utopia, then I'm like, great, let's start preparing for that.
00:23:51
Danchez
So right now I feel like I'm preparing for two completely different futures. And the one thing I say over and over again, it's like, well, both of those futures have AIs the front. So might as of well, it seems like a safe bet to double down on AI and maybe double down on the things that AI can't do and maximize both of those to the fullest extent.
00:24:12
Danchez
But the uncertainty still is kind of crushing.
00:24:15
Travis
funny, i I can lean pessimistic for sure, but with ai i it's the first time in my life that I go, man, I hope I don't die too soon because I want to see what the next development is.
00:24:29
Danchez
Bro, so much.
00:24:30
Travis
I've heard of people on their deathbed going, gosh, i'm just I really want to see what the next Windows comes out with in early 2000s when someone was right there.
00:24:42
Travis
And I thought, why would they be so... curious to see what where technology heads and I'm like, Oh, now I get it because ai has ca I grew up with the internet.
00:24:48
Danchez
yeah
00:24:50
Travis
So it's like, Oh, AI has captured my attention in a innovative way. So I'm optimistic to see where it goes.
00:25:00
Danchez
I've heard it said because of AI now and because of where we're at, we'll see like more innovation the next 10 years than we saw in like the last 150.
00:25:09
Danchez
Those are just kind of broad strokes. But... I don't know at the rate we're seeing stuff now. It's like one year. It's like, Oh, it's impossible for robots to dance. It's just technically too hard. It'll be 10 years before we see robots dance.
00:25:22
Danchez
Oh no, they're dancing. Well, they're doing freaking Kung Fu and they're running marathons. Like you're like, uh, like the robotics is coming along so fast. Now you're like, Oh my gosh.
00:25:31
Travis
Yeah.
00:25:33
Danchez
So the rate of innovation is getting crazy. And once it's it's starting to get to the point where like biological too, like they're going to start having a bunch of biological things breakthrough. I just found out yesterday that they're printing skins.
00:25:46
Danchez
you're like, what? Skin? Yes, skin. Two different types of skin, actually. Synthetic skin that looks freaking real. They're 3D printing it. And you're like, oh, they're going to be putting us on some robots. Yeah, just Google it. You'll see skin that you're like, dang, if I saw that on a robot face, I would think it's alive. Yeah, that kind of skin.
00:26:03
Danchez
They're also printing real skin, like ones they can use for skin grafts for humans. You're like, wait a second. Isn't that what they did for a Terminator? Well, I don't think those two things will collide where you're putting real skin on top of robots, but because that's just a mess, and why would they want that?
00:26:13
Travis
what Wow.
00:26:23
Danchez
But that's the kind of innovation we're going to start seeing all the time, like pretty soon to just be normal.
00:26:29
Danchez
Craziness.
00:26:30
Travis
Yeah, that's wild.
00:26:33
Danchez
So what does this mean for marketers?
Marketers Adapting to AI
00:26:38
Danchez
And what are we supposed to do with the fact that this growing hate for AI is going to grow is going to continue to grow, yet it's going to be some of the coolest stuff we've ever seen in our lives?
00:26:51
Travis
Continue to optimize, continue to be a front runner, positive integrator of AI for you, for those you manage, suggest those that are above you and higher leadership.
00:27:05
Travis
Be the be the front runner for it so that people go man, we like Susie, we like john we like James, we like Stephanie because she feel so innovative. And so cutting edge ahead of everyone else's fear she is just optimizing to push people to make them more effective and more efficient. I mean, how You just got to, and I've liked how you've kept a positive tone to it, Dan, because it is easy to just go towards the hate. It is easy to go towards change is awful.
00:27:36
Travis
Get rid of this thing. It's taking away this life that we love, but change is inevitable as they say. So you got to embrace it. That's a very high level thought, but.
00:27:49
Danchez
i've i've started coaching soccer like in a not even as as an assistant coach i'm like a parent volunteer helper helping with this stuff because my kids play a lot of soccer so i'm spending more time out there and i was out there just last night and a whole whole group of them like late elementary kind of age like third fourth fifth grade kind of there but they're they're competitive so like they're they're there to do stuff it's all drills we're just running drills and it is like so obvious which kids you want to be on the team and which kids you're like nah
00:28:23
Travis
Really?
00:28:23
Danchez
Because there's tons of kids, right? And some of them are just like goofing off the whole time. They're just oblivious to what's actually going on. That's a lot of people in society about AI. They just don't, they don't even know. They're just kind of having fun They're just kind of doing, they got pains and frustrations and stuff. but they't They're not even really paying attention.
00:28:37
Danchez
And then you have some people that just, some kids that don't even want to be there, right? They're just kind of going through the motions. They're kind of giving you flack because you're there you're like, come on, like do it with intensity. Like practice, hard, you're like, you're half doing it. You're not even half doing it. And they're not like goofing off. They're just kind of like, eh, whatever.
00:28:56
Danchez
And then there's that one kid who's there and they don't take a break. They got a smile on their face and they're just kind of like, come on, bring it. No, I want another round. I'm good. I'm good. Even with the smile on their face, they got like this cheerful intensity to them and they're like figuring it out.
00:29:11
Danchez
You're like, we're to do something new. They're like, great. You're like, all right, this kid is teachable.
00:29:17
Travis
Wow.
00:29:17
Danchez
Like this kid's going to go places.
00:29:18
Travis
Wow.
00:29:19
Danchez
Those kids are always the best players. Happens every time. And you've seen it.
00:29:23
Travis
Wow.
00:29:23
Danchez
Like you ever coach kids, like they're like, you see them go from like being the apathetic one. And for some reason they turn the switch and become the one who's like working hard on the drills. They end up becoming way better.
00:29:34
Danchez
It happens every time.
00:29:35
Travis
Right. Right.
00:29:36
Danchez
It's obvious. Yeah. And I love it because it's like this clear metaphor because everyone can, if you even, even if you haven't done it, you can imagine it. you've You've seen it play out like in different places.
00:29:45
Travis
Yeah.
00:29:46
Danchez
This is with AI right now. We have to be the ones that are like learning it, pressing into it, having a enthusiasm about it because it's going to be the future. It's like inevitable.
Proactive Integration and Creativity
00:29:56
Danchez
Like we're not going to slow it down.
00:29:58
Danchez
Even a the CEO of Anthropic said, anthropic was like someone asked him, like, what do what what can we do? Can we stop it? He's like, well, let's just pretend I shut it down. There's like five other leading companies in the U.S. You think they're going to shut down?
00:30:12
Danchez
No. And even if we all did, because the U.S. government shut us all down, China's going to do it and make it open source, and it's still going to happen. So what? You can't stop it.
00:30:24
Danchez
Like, there's no way you're going to stop it. So... All we can do is lean into it. And it's kind of like that growth mindset thing.
00:30:32
Travis
Pucker up.
00:30:35
Travis
was going to say pucker up, buttercup. AI is on its way.
00:30:40
Danchez
But at the same time, it can be really fun. yeah're like i'm like um i feel like I'm flying in in creativity and marketing and doing stuff that I've never could have done before.
00:30:49
Travis
Agreed.
00:30:50
Danchez
have new problems I'm trying to figure out now. like Even though I'm creating the best YouTube thumbnails I've ever made before, the click-through rate on them is still low and I'm trying to figure out why now it's a whole new creative problem that I'm like, okay, I got to, I'm starting to use trying to figure out what trends on TikTok or YouTube and trying to figure it out. It's like a whole new problem. I've never had the time to deal with before on click-through rate and retention rate that I'm now having to wrestle with because I've figured out the easy stuff.
00:31:15
Travis
And AI is actually speeding up that process, that creativity process for you.
00:31:15
Danchez
Hey, yeah, it's easy. Yeah.
00:31:20
Danchez
Yeah.
00:31:21
Travis
Yeah.
00:31:22
Danchez
I did something for the first time. I made a second YouTube thumbnail. I split tested it. I was like, oh, never had the time to make two. My gosh, this is getting nuts. So I don't know. I think that's what this allows us to do more of.
00:31:35
Danchez
But of course, I think we want to continue to advocate for like human first AI driven. Because I think companies shouldn't just lay people off. That's happening at big companies. it's happening at small companies. I talked to a friend just the ah just two days ago and he was like, yeah, we improved some companies processes with AI and they let go two people.
00:31:53
Danchez
I found out afterwards. I was like, frick.
00:31:58
Danchez
Frick, like this is just going to be a thing. People are like, oh, we don't need so-and-so so anymore. Bye, Susie. You're like, what? Dude, redeploy her somewhere else. Like care about people. They have livelihoods. Like do the right thing.
00:32:14
Danchez
i don't know.
00:32:15
Travis
Dang.
00:32:18
Travis
Yeah, that's intense. I did not expect that. Right. oh
00:32:25
Danchez
I know when he told me, cause I'm like like ah big big companies, it's easy to make cause like and people with MBAs are just making Excel sheet decisions on workforce numbers.
00:32:35
Travis
right
00:32:37
Danchez
But literally it's happening in small companies where, you know, the people getting let go to, which is harder. And I'm not just like, if it's happening there, then it's going to continue to happen. Now that was just one story from one person, but we all know this can happen. So
00:32:53
Danchez
Prepare for the worst. Hope for the best. And honestly, we have to be the ones leading the thing so that the people with morals and ethics are the ones making the shot, calling the shots.
00:33:05
Danchez
That's what I'm hoping to do.
00:33:05
Travis
Right. Right. right
00:33:06
Danchez
Arm the people that actually care about humans and have them lead the charge and advocate for not firing people. I think if enough companies just redeploy people internally and not let people go, like the drop-off won't be so substantial.
00:33:20
Danchez
There might be some unemployment, but it's like, it won't be that much because companies will just take that leverage and put it, redeploy it somewhere else.
00:33:27
Danchez
It's kind of like COVID, you know, slow the curve, flatten the curve, flatten the curve.
00:33:31
Travis
Flatten the curve.
00:33:34
Danchez
Was that what we called it? I can't remember though.
00:33:35
Travis
Yeah, I think that's what it was.
00:33:38
Danchez
Flatten the curve. That's we need to do. Flatten the curve. Don't let people go. Re-educate them. Redeploy them.
00:33:46
Travis
Yeah, I think that's the best mindset to have. But I think capitalism is the best way. But I know in this instance, it sounds... like the worst because the profit the profits are the priority for these companies.
00:34:02
Travis
So if they can figure it out cheaper, they're gonna say yes because it's all about profit for them, which is...
00:34:08
Danchez
Well, it's it's not even about profit. It's about short-term quarterly profit, which is why, because if they would think long-term, then they would probably keep the people. But they're all driven by quarterly reports because how public companies work. So short-term profits, yeah.
00:34:24
Danchez
But long-term profits, it's not going to work out.
00:34:27
Travis
And I do kind of, that hurt. It's like, oh, I like free trade. I like capitalism. I like the ability for people to start these businesses, but I really, i really the economy works when the middle class is growing, but if the middle class is getting let go because AI is taking jobs, that's that's not good.
00:34:39
Danchez
yeah
00:34:50
Danchez
So to end on an upswing, if you're listening to this, you're learning, you're growing. You have the ability to have that growth mindset, to be that kid who's coming with enthusiasm and intensity, learning the new thing,
00:35:08
Danchez
advocating for being human first, yet AI driven, and leaning into it, being prepared for hard times, but hoping for hoping for good times. And I think it's all about how we approach that mindset because we don't what what what we what we for sure know doesn't work is getting caught into this hate trap that helps nobody with nothing.
00:35:28
Travis
right right
00:35:30
Danchez
You want to lead from a place of hope, not from a place of fear. And that's what we have to do is we actually have to lead and get out in front of it and do something that's going to lead for a better a better outcome. Because leading with anger and throwing down f FUs in the comments helps nobody.