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What ChatGPT 5 Means for All of Us
714 Plays7 days ago
Get your free 30 day trial of High Level: https://danchez.com/highlevel/
In this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez unpack the much-anticipated release of ChatGPT 5 — separating the real value from the hype. They share first impressions, discuss how different types of users will experience the upgrade, and explain why this release is more about accessibility than flashy new features. The conversation also covers OpenAI’s first open weights model and its implications for marketers working with proprietary data, plus an exploration of AI-generated ads and the ethical debates they spark.
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Resources Mentioned
Timestamps
- 00:01 – First impressions of ChatGPT 5 and how it compares to previous versions
- 03:53 – How beginners, intermediate users, and pros will experience the update differently
- 06:05 – Missing features and what OpenAI didn’t release with ChatGPT 5
- 10:06 – Model selection changes and the shift to “thinking” mode
- 10:56 – Why this release focuses on accessibility and mass adoption
- 16:21 – OpenAI’s first open weights model and its potential for marketers
- 18:35 – Benefits and limitations of running local AI models
- 21:03 – High Level’s value for agencies and marketers
- 22:42 – Everyday AI: How Dan and Travis used AI this week
- 26:37 – Viral AI-generated ad and public backlash over authenticity
- 33:14 – Ethical considerations for AI in advertising
- 34:43 – Closing thoughts on marketing ethics and AI
Recommended
Transcript
Introduction to ChatGPT 5 and User Reactions
00:00:01
Dan Sanchez
Chat GPT 5 is out. And by the time you're listening to this, it's probably already hit your account. You probably have access to it. You might have gone through ah few runs of it. And a lot of people are already reporting.
00:00:12
Dan Sanchez
They are super impressed or they're underwhelmed. Some people are saying, I want 4.0 back. Come on. And that's what we're going to go be getting into this show about because this has been a big update. There's been lots of hype around it and we're here to separate what's helpful from all the hype.
00:00:28
Dan Sanchez
So welcome back to the AI driven marketer. This is the Bot Bro segment. I'm Dan Sanchez and I'm joined by my brother, Travis Sanchez.
00:00:35
Travis
Come on, let's get it.
00:00:37
Dan Sanchez
And we are going to be dissecting what happened this week, mostly with ChatGPT5, but a few other things as well. But let's jump right into it. This has been something that's been building. People have been anticipating when 5 is going to come out ever since 4 came out over two years ago.
00:00:54
Dan Sanchez
remember the first time thinking like, oh yeah, based on the release rate, because they released 3.5 and then we went 4 like three months later. like, it'll be coming out that fall. That was... almost two years ago.
00:01:07
Dan Sanchez
Right. And so it took him a long time to get it.
Challenges and Development Journey of ChatGPT 5
00:01:10
Dan Sanchez
And I think people don't quite understand how hard it is to push all the advancements in the model or they, they thought they were going to do a big training set and it ended up not being as good as what they thought it ended up being 4.5, which we talked about on the show just a few months ago. It wasn't big enough for them to be considered what five needed to be.
00:01:29
Dan Sanchez
And then they found out what five needed to be and they just released it today. So I have to ask you, Trav, like first impressions for you on this new model.
00:01:39
Travis
Yeah. I mean, Dan and I were already talking about this before, but it seemed a little bit underwhelming, you know, Dan did a little test a while back and asked chat, Hey, what makes you special? You know? And it had a quippy response as it did. I think four Oh was the one that responded.
00:01:57
Travis
The new updated four Oh responded in a quippy way. And I asked the same thing to five yesterday. Like what makes you different than four Oh, uh, And I wasn't super impressed with its response. I think we were looking for a little bit more glamour and glow from this update.
00:02:14
Travis
But I haven't, I mean, it only came out yesterday, so I haven't been able to really take it out on the track. So time will tell. Maybe we'll have even more things to say about it next week. But so far, it seems very similar to 4.0 to me.
00:02:29
Dan Sanchez
I talked to it first. I talked to four. Oh, before five came out, Mike four. Oh, I think this might be goodbye, man. This might be our last conversation. Five is about to hit the deck. It's coming out.
00:02:41
Dan Sanchez
And it was like, really? It was like, actually like curious and fascinated. It kind of leaned into it. It's like, really? I'm going to go do some search. Wow. It is coming out. That's kind of cool.
00:02:50
Dan Sanchez
um I'm like, interesting. When I talked to five. Oh, i'm like, hi, ChetchPD five. It's good to meet you. We're going to be having some good times together. It's like, Hey, Dan, Yeah, this should be a lot of fun.
00:03:02
Dan Sanchez
my The older models tell me you're you really hate that we put a lot of M-dashes and you don't really like the whole delve and ask me to put dive in its place a lot. So that's good to know.
00:03:14
Travis
The M dashes, man. It's like the number one tell that you've used ChatGPT to help you write something.
00:03:16
Dan Sanchez
It still does it.
00:03:20
Dan Sanchez
Yeah. The question is, is five, this is what I've started testing and it seems like it is a smart enough to do this to some degree. It's that if you ask it and are very clear not to use em dashes, that maybe it doesn't use them as much when it's writing something, when it specifically like knows it's writing a blog post, it can use them less.
00:03:34
Travis
Time will tell.
00:03:39
Dan Sanchez
I still have to test it out, but otherwise it's immediately obvious that it still loves em dashes. It's just got a thing for dramatic punctuation. i don't know. I tease it all the time. It throws it back.
00:03:51
Dan Sanchez
But is it much better than what we had before? I think it's overall a full upgrade across the board. But I think it's going to hit different people differently.
Varying Impact of ChatGPT 5 on Different Users
00:04:05
Dan Sanchez
I think beginner users, if you were a free user, it's going be much better than what you had before because you didn't even have access to a reasoning model.
00:04:10
Travis
Yeah. Yeah.
00:04:13
Dan Sanchez
So if you were only on the free planets, this going be a big deal. It's big upgrade. If you were on, if you were an intermediate, like plus user, I don't think you'll even notice. I think you'll just continue using it.
00:04:24
Dan Sanchez
Sometimes you'll use the reasoning. Sometimes you won't generally won't notice.
00:04:26
Travis
ye
00:04:27
Dan Sanchez
I think pro users, I don't mean they're paying for the pro model. I mean, like you're generally using it a lot every day, all the time.
00:04:35
Travis
yeah
00:04:35
Dan Sanchez
You know, the nuances, you understand you were using the models pretty well before. You'll notice a difference because you were already pushing the envelope. because And you'll be able to see that it can go a little further, has a little bit more nuance, can code better.
00:04:48
Travis
Interesting.
00:04:49
Dan Sanchez
The writing's a little bit cleaner. I think you'll notice all those things. But the people in the middle, which I think is a lot of people listening to the show, I think it will be a little bit underwhelming.
00:05:01
Travis
Yeah, I am in that. casual user like I use it every day, but I don't use it for hours on end. I'll use it for my quick tasks. I don't imagine I'm going to notice a difference.
00:05:14
Travis
I did. I'm surprised they didn't release the updated voice mode with 5.0. They released that weeks before the advanced voice mode. And that would have been a little bit of a, I don't know, a little bit more
00:05:31
Travis
Wow, I just lost my words. would I would have noticed it, that change for 5.0, if that advanced voice mode came out with that.
00:05:35
Dan Sanchez
Yeah,
00:05:38
Travis
That would have been a little bit all the time.
00:05:39
Dan Sanchez
because you use voice mode a lot.
00:05:42
Travis
So when they updated that without, I didn't even know they were updating it. It was like one moment it wasn't upgraded and then it was, I was like, whoa, this feels way better. So who knows, maybe they'll have another voice mode upgrade.
00:05:55
Dan Sanchez
They did. They did a little bit of a bump, but I think they just did an incremental bump rather than a big bump.
00:05:56
Travis
Did they?
00:06:01
Dan Sanchez
It seems like everything everything just got overhauled. Everything got refreshed. Everything's a little cleaner. But it's like one of those, you know, better under the hood, but nothing new and flashy, no new features, no video baked into the image generator or anything like that.
00:06:15
Dan Sanchez
wait Some people expected that they might throw out a new video.
00:06:15
Travis
That's true. Right.
00:06:18
Dan Sanchez
thing because, you know, it's been a while since they've updated VO and Google's pulled well ahead of them now. And OpenAI has had no response to that yet. So we expected that might be bundled into it.
00:06:29
Dan Sanchez
It wasn't. That's fine. I'm just glad that it's just kind of out of the way. And I'm hoping from here, it's just small incremental improvements.
00:06:35
Travis
right
00:06:36
Dan Sanchez
Because if you look, if you look back a year ago and show the difference between what we're able to do with ChatGPT in general, just through not even the new features, but just through the reasoning models...
00:06:48
Dan Sanchez
It's night and day difference.
00:06:49
Travis
Right. Yeah,
00:06:49
Dan Sanchez
Like where we are today versus where we were last year, game changer, 100%. If we were like looking back from a year ago and we had access to today's five, we'd be like, chat GPT five is amazing.
00:07:05
Travis
yeah totally
00:07:05
Dan Sanchez
We would be dying. But because they've been improving it and the reasoning models have gotten good, now they've incorporated them all. It just doesn't seem like that big of one because they've been doing these small little updates. But from a year ago,
00:07:17
Dan Sanchez
Things got gotten good.
00:07:18
Travis
So tell me, maybe you know this, and this is a question that popped up in my head, and maybe other people are thinking this. They came out with 5.0 before they had 4.0 and 0.3. Did they combine 0.3 to 5.0 so it does that deep research? Or you still need to kind of do, not deep research, but you still have to go to the 0.3 reasoning model to get that little deeper level of research when asking it a question. Do you know?
00:07:41
Dan Sanchez
Yeah, so it is all it is a bunch of models mixed into one model. So it's actually doing a little bit of reasoning before it answers every single time, saying like, do I need more reasoning for this?
00:07:53
Dan Sanchez
Now you can just ask it, think hard about this, and it will kick into like essentially 03 mode.
00:07:57
Travis
Oh three. So, but you, can you select O three?
00:07:59
Dan Sanchez
There's also a dropdown.
00:08:01
Travis
Can you still select O three as like really?
00:08:01
Dan Sanchez
Yeah. Well, you can't select... No, they got rid of all the other models.
00:08:06
Travis
Okay.
00:08:06
Dan Sanchez
Yeah, you can't... Even in your custom GPTs, they got rid of all of them. So there's now only two to select from. There is five and five with thinking, which is now...
00:08:17
Dan Sanchez
They changed it from reasoning to thinking.
00:08:18
Travis
Deep research. Is that deep research thinking?
00:08:21
Dan Sanchez
No, deep research is is a nut is much larger thinking project.
00:08:29
Dan Sanchez
So deep preacherss deep deep research is more of a think ah feature more than it is a model change.
00:08:36
Travis
Maybe you have, so in my prompt, I have to say, hey, if you could do a deep research or a deep dive on this, will it will it do it, you think?
00:08:46
Dan Sanchez
I think for deep research, you still need to select the feature. But if you say to think hard or do extra thinking on the prompt, it'll switch into thinking mode and go into using a reasoning model.
00:08:57
Travis
I see. I see. Got it.
00:08:59
Dan Sanchez
Otherwise, it'll try to intuitively figure out like, oh, do I need to think really hard for us? So if you give it a really sophisticated problem and don't ask for it, it'll probably figure it out and be like, oh, I need to spend some time thinking about this.
00:09:06
Travis
Right. Right. Yeah.
00:09:10
Dan Sanchez
Kind of like a human would. which is kind of nice. You know, I don't, it's it's nice that it can intuitively switch, but if you open up ChatGPT5 and go to the dropdown where all the models used to be and you go to other models.
00:09:23
Travis
right
00:09:23
Dan Sanchez
So it's just got, it now, it used to be like a menu of like half a dozen, eight, seven, eight models, something like that.
00:09:29
Dan Sanchez
And now it's just ChatGPT5 auto-selected.
00:09:29
Travis
yeah
00:09:32
Dan Sanchez
says flagship model.
00:09:33
Travis
ye
00:09:33
Dan Sanchez
And then underneath it, it says other models and you can select ChatGPT5 thinking.
00:09:39
Travis
that's it.
00:09:40
Dan Sanchez
which is essentially the difference between pivoting between 4.0 and 0.3 as it was.
00:09:45
Travis
Which I still have the old version on my laptop, which you had 4.0, 0.3, 0.4 mini, mini high, mini.
00:09:52
Dan Sanchez
Yeah.
00:09:55
Travis
It had
00:09:56
Dan Sanchez
Freaking disaster.
00:09:56
Travis
so many
00:09:58
Dan Sanchez
And that's what they're trying to fix.
00:10:00
Travis
right
00:10:00
Dan Sanchez
So why does this matter? Let's du jump into the heart of this. Like why why does this model even matter?
Real-World Utility of ChatGPT 5: Sam Altman's Perspective
00:10:05
Dan Sanchez
Does it matter for marketers? here is Sam Altman put out a tweet yesterday and it was very telling. This is what I was thinking, but he put it into words better. He said, ChatGPT5 is the smartest model we've ever done.
00:10:17
Dan Sanchez
But the main thing we pushed for is real-world utility and mass accessibility slash afford affordability. We can release much, much smarter models, and we will.
00:10:30
Dan Sanchez
But this is something a billion-plus people will benefit from.
00:10:33
Travis
Oh.
00:10:34
Dan Sanchez
Most of the world has only ever used models like 4.0.
00:10:38
Dan Sanchez
This makes it easy for people to tap into reasoning models without actually having them to pick it. It will pick for it when it's appropriate.
00:10:46
Travis
right
00:10:49
Dan Sanchez
And that's a big deal because they've put this down into the free users. Now the most powerful model in the world, as of now, and some people would say, arguably, it's still Grok 4. All the Grok people are like, Grok 4 has better benchmarks.
00:11:01
Travis
oh
00:11:01
Dan Sanchez
You're like... freaking whatever it's impressive that elon kind of beat him to that and he he just bragged about another model coming out before to the end of the year so like grok's still freaking cooking so good for them i like lot i i've started not liking grok a lot actually like i'm impressed with grok but all the crazy adult stuff they keep throwing into it for publicity sake is driving me nuts
00:11:03
Travis
I need to come up with an analogy.
00:11:29
Travis
It's wild.
00:11:31
Dan Sanchez
I'm like, holy cow, is that going to be like the not safe for work AI? Because I think that's what all of Grok is becoming now.
00:11:37
Travis
they're pushing the envelope in a lot of different directions.
00:11:37
Dan Sanchez
It's unfortunate.
00:11:39
Travis
But for me, Grok feels like an Android where there's just a little bit of gimmicky bugs that every time it just not as fluid, which is why chat literally chat GPT feels like an iPhone.
00:11:52
Travis
It's clean.
00:11:52
Dan Sanchez
Like an Android, yeah, an Android smartphone is what you meant.
00:11:53
Travis
It's fresh. Literally. It's literally like Android versus Apple when it comes to usability interface functionality.
00:11:55
Dan Sanchez
Yeah, yeah.
00:12:00
Dan Sanchez
ChatGPG smoother.
00:12:01
Travis
Oh, it's so so, it just seamless.
00:12:01
Dan Sanchez
Yeah.
00:12:03
Travis
But when I use Grok, it's like, Hey, Hey, Hey, It twitches every like, I'm like, whoa, this is, listen, Apple's not perfect.
00:12:07
Dan Sanchez
Yeah. Yeah.
00:12:13
Travis
The iPhone's not perfect. And neither is Chachapiti. Chachapiti has glitches at times as well. It it hallucinates. It skips a beat. It's like, I gave you the answer. It's like, no, you didn't. It was like, oh, you're right. I didn't.
00:12:26
Travis
Anyways. 100%.
00:12:29
Dan Sanchez
But ChatGPT is still the most easy to use, user-friendly, smoothest model, works across the broad ranks of functions in the best way, and I think is still the overall best model.
00:12:33
Travis
hundred percent
00:12:41
Dan Sanchez
Nothing's really come close to competing with ChatGPT, in my opinion, yet. I guess some, some, some of them are coming closer, but it's like, it's chat GPT still clear winner.
00:12:49
Travis
right
00:12:50
Dan Sanchez
For most people in most circumstances, chat GPT five is a big deal. One, because I think we finally got the hype out of the way. And I hopeful that they will just go to small incremental improvements. Like they did with four.
00:13:00
Dan Sanchez
Oh, four. Oh, got amazingly good over the course of a year. Nobody really noticed.
00:13:04
Travis
Right.
00:13:04
Dan Sanchez
It just got better across the board.
00:13:06
Travis
Right.
00:13:07
Dan Sanchez
It even became a so and little mini reasoning model at the end. I could see it thinking sometimes, but,
00:13:12
Travis
Wow.
00:13:12
Dan Sanchez
now five will be the main thing and hopefully we just see 5.1, 5.2 and we do what WordPress did, which they just did small, tiny incremental improvements. And when you went from four, like WordPress five to six, no one really noticed because you had small updates, 5.1, 5.2, 5.3, 5.4, 5.5.
00:13:29
Dan Sanchez
Like, i don't think they'll do the numbering that way, but hopefully they just kind of keep improving it and we don't have any big weight.
00:13:34
Travis
Do you think that's better? Because I think when they release something massive and there's such a significant shift, it is so exciting. Like when they released, like we talked about before, the the image creation of ChatGBT, when it took another level and it kind of went viral for people creating themselves into that Japanese anime studio thing, like it was exciting.
00:13:57
Dan Sanchez
Yeah. Studio Ghibli, yeah.
00:13:59
Travis
It blew up. Do you think it's better just to incrementally change it? So like over time, you're like, oh yeah, this is different than six months ago.
00:14:09
Dan Sanchez
I think for the models, yes. For features, not necessarily.
00:14:12
Travis
Okay.
00:14:12
Dan Sanchez
Some features work better when you put out a bunch of them at a time. to make a whole holistic, like here's the main thing we're pushing for now.
00:14:20
Travis
Right.
00:14:20
Dan Sanchez
And it, sometimes it comes to the, kind like you can't do the new thing until you have a combination of features to make it work. Right.
00:14:25
Travis
Right.
00:14:27
Dan Sanchez
but I mean, it's been working for Apple for a long time and every once in a while you have to do a big, a big refresh, which Apple hasn't done like in a long time or they rarely do it. Right.
00:14:38
Dan Sanchez
Eventually you can't, you can't do it forever, but it's smoother and it leads to less drama, but I don't know. There's less to promote around it. Marketers like big splashes. We'll see what they do. but I've liked the slow and steady consistent updates to four all year was really nice.
00:14:55
Dan Sanchez
This is a big deal because a lot more people are going to be using AI because of this.
00:14:59
Travis
Sure.
00:15:00
Dan Sanchez
Again, accessibility is the reason why they did it the way they did it. More people are going to be able to get more without having to think about which model they're using or any of that stuff. It'll just be like iPhone. It'll just be easy.
00:15:11
Travis
Listen.
00:15:11
Dan Sanchez
It'll be under the hood. You won't have to think about it. It'll do the thinking for you. And you'll have more of your questions solved in the most appropriate way. Less hallucinations.
00:15:18
Travis
Right.
00:15:19
Dan Sanchez
More people will come to trust it. More people will turn to AI than search. More people will turn to AI than figuring it out themselves.
00:15:25
Travis
true.
00:15:27
Dan Sanchez
And it's it's just to level the playing field for more people getting into AI.
00:15:32
Travis
Right.
00:15:32
Dan Sanchez
And this will help them go from 750,000 or 700 million users a week to a billion really fast because a lot more people, the adoption cycle will be easier.
00:15:32
Travis
Right. right
00:15:43
Dan Sanchez
They won't be getting stuck on stupid things anymore.
00:15:46
Travis
Right.
00:15:47
Travis
I mean, because they're making it for because they're making it free to users who are Casual, very casual users. They're going to feel like, man, this is amazing. And then once they really start pressing the envelope and they reach the threshold of time limit for 5.0, they'll want to eventually pay for it because they'll become more of a avid user.
00:16:09
Travis
So it's smart.
00:16:12
Dan Sanchez
The other news they dropped this week was that they released their first open weights model. Not exactly open source, but kind of in that same thing where you can kind of like WordPress, download it and then use it yourself on your own server, on your computer, and just run it without having to go through open AI servers.
00:16:26
Travis
offline
00:16:29
Dan Sanchez
First time this has been available ah for these modern weights, and it was really good.
00:16:34
Travis
Come on, Jarvis is local.
00:16:35
Dan Sanchez
Like what they released was so good that people are like, wow, this is actually like and in some ways better than what they currently have live, which everybody was like, well, that must mean ChatGPT 5 is coming around, which it did. It was released. It's a lot better than the free thing they released.
Comparing Local vs. Server-Based Versions of ChatGPT
00:16:51
Dan Sanchez
This is still kind of important for some marketers to know if you're in a bigger company and your company has proprietary data that you're working with, this is really helpful for that. I will say I tried to run it on my computer because you can just download it, find like a different software program to combine it with, and then you can run ChatGPT locally on your computer just by itself.
00:17:12
Dan Sanchez
And I tried it. I have a MacBook Pro M3 chip. Pro M3 chip could not run it.
00:17:23
Dan Sanchez
I found out you need about 32 gigs of RAM to do this well. So I would have had to have spent like an extra couple hundred bucks a year ago when I bought this computer.
00:17:27
Travis
Whew.
00:17:33
Dan Sanchez
But if you buy about a $2,000 machine MacBook right now, That's about what you would need to run this efficiently on your computer. The reason why you would want to do it is because nobody can see the data.
00:17:42
Travis
How many user RAM do you have?
00:17:45
Dan Sanchez
It's on your computer. So it's none of it gets served to the internet. So if you're working on proprietary things or your company is like, hey, we can't leak this information. we can't You have a policy around not putting it into any LLMs out there that are on public servers that This is a solution for that.
00:18:04
Dan Sanchez
Your company can host it on their own servers if they have them like in a closet somewhere, or you could just host it on your machine if your machine's powerful enough and do chat GPT stuff with it.
00:18:11
Travis
right
00:18:14
Dan Sanchez
I will say there's one major difference between these models and and normal all chat GPT is that the hallucination rates on these are through the roof. This is why though.
00:18:25
Travis
For the local models,
00:18:25
Dan Sanchez
It's not because of its intelligence or its power. It's actually very powerful, very capable of complex reasoning in order to get down the file size. And they're big file sizes, like 20 gigabytes to like 60 gigabyte file sizes for the bigger one.
00:18:41
Dan Sanchez
It doesn't have all the knowledge that 4.0 had or that 5.0 has. or that five has which would have been a massive 300 gigabyte file, right? You're talking about like the the reason why it knows so much and why you don't even have to have it search the internet to give you information.
00:18:54
Travis
Because has access to terabytes of information.
00:18:57
Dan Sanchez
is it's got all the data.
00:18:58
Travis
Right.
00:18:59
Dan Sanchez
But if you're going to run it locally in your machine, your machine can't handle all that data. So what is that?
00:19:03
Travis
Right.
00:19:05
Dan Sanchez
Then if it can't do that, what is it useful for? Well, it's really going to be really good at repurposing your data or using it to make decisions or using it to build all kinds of agents that can just be like, take a simple like thing and be like, hey, pick between these two things. Here's the requirements for you to perform that task.
00:19:20
Travis
Right.
00:19:21
Dan Sanchez
It's going to do that really well. It's going to be able to take content that you already have, that proprietary data I was talking about, and deal with it, repurpose it, think about it, do whatever you want with it.
00:19:32
Dan Sanchez
So if you're taking existing data, it's really good. If you want to combine extra information out ah ah out of its own long-term memory, it's not good at that.
00:19:40
Travis
Huh.
00:19:40
Dan Sanchez
And that's fine. but it's still a really helpful thing that they've released out in the world for free. It's going to change the applications that we're all working with. It's small enough that some of our so a lot of our software in the future will be powered by this.
00:19:52
Dan Sanchez
So it's it was really cool that they did it. It's probably not going to make a big difference for most marketers, but for a few of you power users, definitely. for people who have like companies that where you're dealing with proprietary stuff and can't put it out there, it's good for that.
00:20:06
Dan Sanchez
especially customer data. If you've got customer data and you don't want it, and this would be but bad practice is to put your customer data, like all their information into something like chat GPT, bad decision.
00:20:17
Dan Sanchez
Don't do that. Don't upload CSVs full of customer data and purchase it purchases and all that kind of stuff.
00:20:20
Travis
Right. But if it was local, it would be safe.
00:20:22
Dan Sanchez
That's, That's private data. But if it's on your computer and your computer is powerful enough, that's going to be good stuff.
00:20:26
Travis
Right.
00:20:28
Dan Sanchez
You know, like you're going to actually be able to run reports on your real customer data with transaction information, right?
00:20:29
Travis
Right.
00:20:33
Dan Sanchez
Maybe still don't put your credit card information out because that's not PCI compliant, but you know, like it's going to be good for that kind of stuff.
00:20:33
Travis
Right.
00:20:41
Dan Sanchez
So thanks chat GPT for putting that out there. And that's all I have for the news this week. That was like the big news. There's other things that have happened. Most of it's like small AI stuff.
00:20:53
Dan Sanchez
but I want to talk a little bit about high level because high level is an amazing tool has a lot of AI features, but I want to talk about a non AI feature of high level since they're the sponsor of this show right now.
High Level CRM and Competitive Advantages
00:21:04
Dan Sanchez
And that's for agencies.
00:21:05
Dan Sanchez
Like I talk to agencies all the time and What I show them about high level usually blows their mind. Most of the time when you buy a CRM, Trav, you only get access to the one account, which makes sense.
00:21:17
Dan Sanchez
You buy software, you can use it for your business.
00:21:19
Travis
right
00:21:19
Dan Sanchez
And if you need to use it for a client, well, you act up, maybe you get a discount or something because you're a partner, but you still have to, they still have to pay for their own license. But in high level, you have like, if you're on the basic $100 a month account, you get three accounts.
00:21:35
Dan Sanchez
And if you're on the $300 a month plan, you get unlimited accounts.
00:21:39
Travis
wow
00:21:39
Dan Sanchez
for free, for no extra cost. you just can set up this agency mode and then you can host all their accounts. It's almost like you're all your own SaaS provider. You can even preload them with the sequences you know works.
00:21:52
Dan Sanchez
So if you're going after an industry and you know that playbook, you just duplicate it over, put their information over and just be like, bam, bam, bam, resell it as part of your service.
00:21:52
Travis
That's
00:22:00
Dan Sanchez
That's why I keep telling agency owners. I'm like, if you're not using high level, I don't know. I don't know why it's silly because you can just have some key winning landing pages and just duplicate that over and over again per area that your clients are in or,
00:22:11
Dan Sanchez
whatever features are or like whatever specialty they have. Anyway, high level. I'm going to keep telling you, sign up.
00:22:15
Travis
that's cool
00:22:20
Dan Sanchez
Danchez.com slash high level. Take a look.
AI in Creative Tasks and Personal Experience
00:22:22
Dan Sanchez
But moving on to everyday AI, what are some ways that you've used AI recently to make your life better, Trav?
00:22:30
Travis
I actually used it to help me create an icon for, we have an Airbnb that we run and we just needed some imagery. So I took a picture of my house and I said, turn the front of this house into an icon. And it first try made this perfect cartoon icon of the house that I'm using on social media, on our personalized website, on the hosting apps. So that was so helpful.
00:22:57
Dan Sanchez
Icons are hard. Usually you got to go get like a stock version of it and then reformat it and all that kind of stuff.
00:23:03
Travis
Totally. Nice.
00:23:05
Dan Sanchez
So it's nice that AI can do it for you. I used it to plan a webinar that I'm doing next week, which I'll announce on the pod probably Monday. But planning out the landing page, the emails that come afterward, the promotional emails promoting the thing, the social posts promoting it.
00:23:17
Travis
nice
00:23:20
Dan Sanchez
It's kind of like, ugh. Like, I have the webinar script, so I just use that. i'm like, AI, help me just repurpose this. I need three emails. Here's the objective of each email. And it's like, gotcha. bam bam bam, bam, bam, done.
00:23:31
Travis
nice
00:23:32
Dan Sanchez
Let's build a landing page with this. This is the format of the landing page. It's like, I got you, bam, bam, bam, another canvas filled with the content. It's just easy to take the main piece and just splinter it into the whole thing. You still got to do a lot of copy paste work and set up, but man, it saves a lot of time.
00:23:45
Dan Sanchez
Uh, what else, what else have you done?
00:23:47
Travis
So I have missed a few shows because I hit my head and got a concussion and had to go to the hospital. have no memory of it. And i use chat to tell me what to do when i when you have a concussion, like how to best take care of your brain.
00:24:02
Travis
So it helped me. just have a plan of action to make sure I didn't have further destruction of my brain cells. So thanks chat for letting me heal in a dark room without looking at my phone.
00:24:14
Travis
Do you think I avoided my phone as much as it told me to? No, I didn't. I did not avoid my
00:24:19
Dan Sanchez
Not worth it. I'd rather have brain damage.
00:24:25
Dan Sanchez
ah ah Hopefully, you're using voice mode.
00:24:25
Travis
phone. Yeah. So that is another way I use chat this past week. give me so Giving me some, some advice.
00:24:38
Dan Sanchez
I used it to create a social post. I saw this, I was on Pinterest and I saw this like just funny photo of like Kermit the frog, like in a mugshot, like holding up the whiteboard. And it's got like this like really dark vignette and it's got like this fisheye photo look. It looked really cool. It looks like a really fun mugshot.
00:24:56
Dan Sanchez
And I was like, I like this. i want I want my mugshot like this in this style. And normally to set that up would take a lot of time. out I don't even have a lens that does that. I'd have to photo manipulate the crap out of it in Photoshop and it wouldn't still quite look right. So I give Chachi Petit a photo of me. I show Chachi Petit the photo of this Kermit thing.
00:25:14
Dan Sanchez
I'm like, hey, use the exactly a style. Use this photo of me. Put me in this image. And then I want you to say, so i mean I'm like, what can I possibly, how can I make this about my topic on LinkedIn? I'm like, okay, Danchez.
00:25:27
Dan Sanchez
And then underneath the whiteboard with the mugshot has Dan Chaz. And then underneath it says, uses AI to post to LinkedIn. And then the beginning text for the the post was like, you caught me. Yes, I use AI to write my post.
00:25:42
Travis
That's cool.
00:25:42
Dan Sanchez
That post did quite well.
00:25:45
Dan Sanchez
because the photo was so engaging and the headline of you caught me so well.
00:25:48
Travis
Okay.
00:25:50
Dan Sanchez
A lot of people were like, Oh, so surprised an AI marketing, senior AI marketing strategist is using AI to write a LinkedIn gas shocker. But some people were actually offended. Like, Oh, I thought higher of you. I'm like, dude, you clearly don't read my material.
00:26:05
Travis
ah
00:26:06
Dan Sanchez
If this is news to you, but it was a fun post.
00:26:08
Travis
no
00:26:10
Dan Sanchez
Moving on to our last item is a video that did pretty well, went pretty viral on LinkedIn. and the And of course, this was an advertisement that had used some AI footage in it.
00:26:23
Dan Sanchez
and Trav, why don't you give us a summary of what you saw in this advertisement?
00:26:30
Travis
Yeah, it was kind of a story-based advertisement for older people that have a dream to complete a task. So was an advertisement for ah ah drink to start your day and that if you're going to dream about what you can still accomplish, even at maybe an age where you don't have enough energy, this drink will help you dream for the future. So it showed older people accomplishing tasks or dreams that
00:26:56
Travis
They're probably a little bit past the age of being able to complete like starting an adventure down Everest, skiing down Everest at 88 years old or beating the best player at pickleball in their whatever.
00:27:08
Dan Sanchez
Naked.
00:27:11
Travis
It was just like giving the old people a vision, the energy and the ability to complete tasks that usually like a healthy CEO, 36 year old might have.
00:27:22
Travis
So, and it showed the imagery for all of their desires and dreams.
00:27:23
Dan Sanchez
Yeah.
00:27:27
Dan Sanchez
And it looked real. And it it was kind of like over-exaggerated because you have them in a walker and the next step you have them like skydiving.
00:27:28
Travis
It looked real.
00:27:33
Dan Sanchez
You're like, if you're in a, if you can barely walk, you're probably not going to skydive, but it looks real. And you, you mentioned before we even jumped on that like some people who aren't, I don't know, thinking critically when they scroll social media would probably see this and just assume that it's real.
00:27:54
Dan Sanchez
So we've covered topics like this before on the podcast about like how AI video is now making video good enough to the point where it's really great supplemental creative for advertisements. Because now things that you needed Super Bowl budgets for, Super Bowl ad budgets for, you can kind of knock out more quickly and easily.
00:28:14
Dan Sanchez
Things that were kind of impossible or were just really difficult.
00:28:17
Travis
All right.
00:28:17
Dan Sanchez
So you'd have to use a lot of CGI lots of really gri clever... production and in-camera tricks, out-camera tricks, like all that kind of stuff to make really interesting and funny-looking over-exaggerated shots are now in reach.
00:28:30
Dan Sanchez
This one was kind of interesting because it's kind of blurring the line between like what's over-exaggerated what might be possible with the right actors, actresses, and the right camera work to make it either look like they're skydiving, or you took an old woman that actually is maybe known for skydiving and you had casted her, right?
00:28:36
Travis
right
00:28:45
Dan Sanchez
So it's still kind of possible, but they did it with AI and they didn't acknowledge that it was AI. This is where the story comes in because the comments underneath were like, oh my gosh, this is the most horrible thing. This this is so inauthentic. I am not here for this. Unsubscribe.
Ethical Concerns of AI in Advertising
00:29:01
Travis
Wow.
00:29:01
Dan Sanchez
Like I can't believe people would do this.
00:29:04
Dan Sanchez
And that hit me one way, but i want to know when based on that angle of this is inauthentic, we should not do this. How does that make you feel?
00:29:14
Travis
So I had one of the most creative people that has ever worked that I've met, worked for me for many years, good friend of mine. And when we just, before AI even came out, when we just started talking about marketing,
00:29:28
Travis
and how marketing can be a great tool to convince people for your product or for your organization. There was a level of it that she felt it was so disingenuous that it was so manipulative.
00:29:39
Travis
Marketing was evil. We cannot be... creating copy or visuals that create emotional responses. For her, that was wicked and evil.
00:29:51
Travis
But after time, she saw you didn't have to be a wicked, lying marketer. You could actually just do it in a... ethical way. So she bought on and she's like, marketing is great.
00:30:03
Travis
So the people that I see that you're talking about who are making these comments about AI video, of course they feel this way right now. It's so new. It feels, wait, this isn't real, but let me tell you, they probably cried watching avatar.
00:30:18
Travis
When there was a CGI creature and they and or they watched some animation Disney movie and cried because some character died, they got involved in the story even though, one, mice don't really talk.
00:30:20
Dan Sanchez
Yeah. Yeah.
00:30:25
Dan Sanchez
yeah
00:30:32
Travis
Toys don't really talk. And it still created a genuine emotion. So sooner or later, people will buy into these stories that are AI created. But for them, it's going to take a little bit more of an arc, a little bit more time for them to come around and be like, okay, I can see that this still was created. It was written. The script was written by a human or it was prompted by human.
00:30:56
Travis
So it's just going to take some people time and, The people who probably made those comments too that are like, this feels so disingenuous. I don't trust this anymore. I'm unsubscribing. They probably wouldn't have been able to tell that that video wasn't AI or that it was AI. They'd be like, uh, you're telling me those people weren't real.
00:31:16
Travis
That feels violating to them that they won't be able to tell whether it's real or not.
00:31:22
Dan Sanchez
it's funny i had the kind of the same response but i even thought i'm like well even in advertising since when are ads authentic ever or not ever but like usually Like most good commercials are almost, I'd say a healthy percent of them are hyperbole.
00:31:39
Travis
They're actors.
00:31:42
Travis
Sure.
00:31:43
Dan Sanchez
Every time. You're advertising a new sound system for your car, so it's driving across the Golden Gate Bridge and the whole bridge is wobbling as if the sound can make the whole bridge wobble.
00:31:50
Travis
Yeah, yeah, yeah.
00:31:52
Dan Sanchez
That would be a good commercial. And nobody would see that commercial and even bat an eye because it's normal of Hyper Bowl. Right?
00:31:59
Travis
Right.
00:31:59
Dan Sanchez
This commercial is that. Everybody loves the the Man Your Man Can Smell Like Old Spice commercial that crushed in, what, 2010? We still think about that commercial.
00:32:08
Travis
Yeah.
00:32:09
Dan Sanchez
it was so good. Hyper Bowl. yeah like Come on.
00:32:13
Travis
Right.
00:32:14
Dan Sanchez
Like the whole thing's fake. Now, of course there are authentic ads that are real people telling real stories. Like they could have done the angle of finding the old woman skydiving. Is she skydiving because she drinks the mushroom mud water thing?
00:32:27
Dan Sanchez
No. Probably not. So it was going to be kind of a stretch anyway. Of course, you can go and find some actual customers who drink it and have done a marketable thing. So they could have gone that right angle. That's not the angle they went.
00:32:39
Dan Sanchez
And I think that's okay. People will blur the lines, but it's not... I don't know. Like people will do the bad thing of like making it seem like someone's actually, like it's an AI person giving a product review, talking about how it changed their life and it's really emotional moving.
00:32:50
Travis
Sure. Right.
00:32:54
Dan Sanchez
Yeah, that's bad. But guess what? Marketers have been doing that for years too already. They just hire actors to do it. So don't be evil, I guess. don't Don't be disingenuous, period.
00:33:06
Dan Sanchez
AI is just another tool that marketers will use to do great things and use to do evil things, period.
00:33:12
Travis
right
00:33:14
Travis
which
00:33:16
Travis
No one really fought. And I mean, I guess people still fall for those marketing videos where you do have actors saying, oh my gosh, monday.com changed my life. Like, and and it's just an actor. I'm like, it feels, it doesn't feel real.
00:33:28
Travis
So you're like, okay, maybe, it maybe it will. I don't know, but that's clearly an actor reading a script.
00:33:32
Dan Sanchez
Every pharmaceutical commercial, right?
00:33:34
Travis
Right. Yeah.
00:33:35
Dan Sanchez
Every, all of them. Not, I'm like, not one of those i've has real people that take the drug and they're like, Hey, like this drug helped me.
00:33:42
Travis
Can I be in your next commercial? I believe in this pill so much.
00:33:46
Dan Sanchez
Yeah. I'm sure there's a few out there that really did find real people and did the thing, but like almost always their actors, actresses hired to just say the thing.
00:33:48
Travis
Anyways. Totally.
00:33:55
Dan Sanchez
It's normal. AI people doing it. It's about the same thing. So I don't, I don't know. Everyone's got to pick their own moral judgment lines when it comes to this stuff.
00:34:04
Travis
totally
00:34:06
Dan Sanchez
Clearly ours are out there now. So word of wisdom from David Ogilvie on this is that advertising is only evil when it advertises evil things.
00:34:20
Dan Sanchez
So I think that's a good word of wisdom when it comes to the stuff from David Ogilvie, the godfather of advertising. So let's close with that.
00:34:29
Travis
All right, Bop Bros out.