In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com] dives into the anticipated advancements in AI technology for 2025. He explores significant announcements from major tech players like OpenAI, Microsoft, and Apple, and predicts how these developments will reshape the landscape of digital marketing. From AI-powered video creation and image generation to enhanced integrations and AI's role in marketing automation, Dan paints a vivid picture of what marketers can expect. Tune in to understand the potential of AI and how you can stay ahead in your marketing career by mastering AI fundamentals today.

Timestamps:

04:15 Exciting potential for DALL E and GPT-5.

07:58 Exciting AI features to broaden daily usage.

10:18 AI integration will become increasingly normal.

15:24 AI mastery critical for job security in 2025.

16:37 Mastering a popular skill with dedication and effort.

The Future of AI Marketing (& How to Prepare for It)

In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] talks to Geoff Livingston [https://www.linkedin.com/in/geoffliving/] about the competitive edge of embracing AI in marketing to accelerate go-to-market efforts and enhance customer profiles. They delve into practical case studies, such as Vanguard's success with unified customer data, and discuss the challenges of using unstructured data with tools like chat GPT. Geoff shares strategies for AI-driven training, the potential of hyper-personalization in various fields, and the significant role of organizational alignment when implementing AI. Tune in for insights on crafting compelling AI strategies and how early adoption can transform your marketing effectiveness.

Timestamps:

05:49 Challenges and opportunities in marketing with AI.

08:51 Revenue goal, lead gen, market problems, scale.

12:26 AI tools can save time in writing.

14:41 Creating staged photo of CEO fixing a bus.

17:24 AI model, experimentation, use case framework, problem-solving.

22:18 AIs as probability engines, crucial for future.

24:29 Early adoption of AI gives competitive advantage.

27:03 Train for AI to transform business operations.

32:34 Hallucinations occur due to lack of information.

33:56 Microsoft Copilot aims to revolutionize data access.

37:22 AI needs specific and clear prompt guidance.

40:47 Team dynamics influence idea generation and prioritization.

45:17 Addicted to personal and educational YouTube content.

47:02 Grown-ups rediscovering childhood hobbies, like Pokemon cards.

Vision to Results: Crafting an AI Strategy that Delivers w/Geoff Livingston 

In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] interviews Harrison Painter [https://www.linkedin.com/in/harrisonpainter/], who shares his compelling journey from real estate and marketing to embracing AI as a transformative tool. They delve into the broader implications of AI across various industries, the entrepreneurial insights gleaned from overcoming personal and professional challenges, and practical strategies for non-technical individuals to excel in AI roles. Harrison and Dan highlight foundational tools like ChatGPT and Midjourney, discuss the evolving roles of chief AI officers, and emphasize the importance of emotional intelligence and creativity in leveraging AI effectively. Tune in to discover how AI can revolutionize your approach to business and marketing.

Resources Mentioned: 

- ChatGPT: https://openai.com/chatgpt

- Google Gemini: https://gemini.google.com/app

- Midjourney: https://www.midjourney.com [https://www.midjourney.com/]

- DALL-E: https://openai.com/dall-e

- Headliner: https://www.headliner.app [https://www.headliner.app/]

- AI fusion workshop conference: https://www.indwes.edu/news/2024/05/ai-fusion-conference-2024-harnessing-ai-for-innovation-across-education-non-profit-and-business

Timestamps:

05:30 Startup demands time, AI tools provided balance.

06:38 AI success relies less on technical skills.

10:40 Tech exhaustion from rapid technology changes and adoption.

15:22 Avoid mistakes, research thoroughly, and improve credibility.

17:58 Developing multiple chatbots to enhance factual debate.

20:37 Small businesses can create synthetic content using Oodio.

25:37 Finding the best, cost-effective solutions is essential.

27:01 Platform with multiple chat agents, time saver.

30:43 Headliner program quickly creates vertical videos from podcasts.

36:02 Value emotional intelligence over technical assessments, questioning.

39:21 New tech can be instantly useful or gimmicky.

42:42 Indiana Wesleyan developing world-class AI training platform.

43:56 Testimonials about AI tech, impactful on non-technical.

Navigating AI Adoption: From Misconceptions to Technical Challenges w/ Harrison Painter

In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com] dives into the newly launched ChatGPT Desktop App, sharing his firsthand experience of how this tool enhances his AI-driven workflow. From its ability to transcribe voice commands to generating creative solutions on the fly, Dan demonstrates its potential to streamline everyday tasks. He also provides a real-world example of how the app's audio features simplify complex prompts, making it an indispensable asset for quick and efficient communication. 

Timestamps:

00:00 Quick demo of simple AI chat function.

05:43 Be specific for precise feedback from AI.

06:25 Record, transcribe, and edit audio easily with OpenAI.

Voice Your Prompts: Discover the ChatGPT Desktop App for Marketers

In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] talks to Mark Fidelman [https://www.linkedin.com/in/fidelman/], host of the AI Marketing podcast, about his three-year journey into AI in marketing, and the transformative potential of AI tools like ChatGPT and Claude Opus for marketers. They delve into the groundbreaking advancements of AI technologies such as Synthesia by OpenAI, and explore how AI is rapidly changing content creation, customer service, and personalized marketing. Mark also shares practical insights on overcoming resistance to AI adoption within organizations and leveraging existing data for dynamic, personalized user experiences. 

Timestamps:

03:11 Doubtful about video editing with AI prompts.

09:16 Podcast used to learn about blockchain and AI.

09:46 Using AI to build wealth, differentiate platform.

15:13 Leveraging AI for marketing and outreach strategies.

16:54 Custom email outreach for influencers yields 80% response.

21:03 Privacy concerns overlooked, data obtained non-consensually.

25:05 CTOs need to be marketer friendly, AI.

27:03 Marketing departments must lead in implementing AI.

30:23 Carefully consider use case before proceeding.

35:10 Future trends: Solopreneur unicorns vs. automated tasks.

38:07 Using AI for CMO activities with Sora.

39:02 Architecting processes for AI is key.

42:25 Primary focus shifted from Twitter to LinkedIn.

 AI Marketing: Trends, Tools, and Transformations w/Mark Fidelman

In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] dives into the fascinating world of AI-driven marketing, exploring the five distinct types that are revolutionizing the field. He breaks down the central role of the internal copilot, the power of content production and distribution, the untapped potential of hyper personalization, the efficiencies of multichannel chatbots, and the forthcoming impact of automated analysis. With practical examples and future predictions, this episode is a must-listen for marketers eager to harness the full potential of AI. Tune in to discover actionable insights that can transform how you approach marketing in the AI era.

Timestamps:

00:00 AI in marketing: 5 types, internal Copilot.

05:16 Hyper personalization in marketing creates better connection.

06:55 AI agents manage chatbots, handle SMS conversations.

10:35 Hyper personalization, chatbots, automated analysis, feedback, AI. Seek input on AI in marketing.

5 Types of AI Marketing: Which Are You Using?

In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] interviews Gen Furukawa [https://www.linkedin.com/in/genfurukawa/], Founder of SuperMarketers [https://supermarketers.ai/], about leveraging AI to become a super marketer. They dive into building an AI-enhanced marketing stack, covering essential AI tools, content repurposing, data analysis, and more. Gen shares his journey, insights, and practical tips to help marketers do more with less. Whether you’re looking to streamline your marketing efforts or learn how to implement AI effectively, this episode has valuable takeaways for you.

Timestamps

• 03:38 Gen discusses his background in SaaS marketing and the inception of SuperMarketers.

• 06:53 Leveraging AI tools for small marketing teams to compete with larger organizations.

• 10:46 The impact of AI on content production and repurposing.

• 18:14 Predictions on AI’s future in marketing and potential job automation.

• 24:29 Practical applications of AI in data analysis and insights for marketers.

• 34:12 Essential AI tools Gen uses regularly and their benefits for marketing efficiency.

Become a Super Marketer in the Age of AI w/Gen Furukawa

In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [http://danchez.com/] demonstrates how to build an AI-powered course that customizes lesson plans based on students' job titles, companies, and target audiences. He walks through the entire process, showcasing the use of AI to personalize educational content at scale, making the learning experience more relevant and engaging for each student.

Find the course at: https://aidrivenmarketer.com/course

My CRM/marketing platform: https://aidrivenmarketer.com/toolkit-marketing

AI-Powered Course! How to Customize Lessons Automagically

In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] is joined by Jim Laurain [https://www.linkedin.com/in/jameslaurain/], an expert in advanced marketing platforms and personalization through AI, to delve into the intricacies of using AI-enhanced Customer Data Platforms (CDPs) for crafting personalized marketing strategies. They discuss the advantages of AI in understanding consumer behavior on a granular level, the transformation in message personalization with tools like AMP, and the real-world implications of integrating AI across various platforms like ecommerce and fintech. Jim also shares insights into overcoming the challenges in data aggregation and the future potential of AI-driven targeting in creating more effective and efficient marketing campaigns.

Timestamps:

00:00 Personalized music and video creation using AI.

03:42 Basic steps in learning AI, personalization through AI.

06:53 AI personalization tailors product offers to users.

11:56 Identify reasons for app use, personalize interaction.

14:35 Quality of sample matters more than statistical significance.

18:37 Ecommerce: popularity doesn't always equal conversions. Personalize.

20:00 Customization needs parameters to avoid chaos. Similarity is crucial for user experience.

22:52 Customize messages, build content library, timing.

29:07 Creating products through data science, initially unnoticed.

29:53 Advancing technology creates need for education.

33:59 Understanding customer behavior drives effective marketing tactics.

36:23 Seeking specific items at Lowe's can be frustrating.

40:34 Email automation saves time and simplifies decisions.

42:50 Zencastr's clipping tool simplifies clip sharing.

46:53 Use AI to engage users with injuries.

51:05 Identify churning early; data science will prevail.

52:38 Twitter data potential, AI Grok's real-time insights.

55:54 Discussing growth, personalization, and tech at MAU conference.

Personalized Marketing at Scale w/Jim Laurain

In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] dives into the complexities of building and utilizing custom GPTs for marketing tasks. Covering a range of advanced techniques such as loading knowledge documents, managing multi-step prompts, and automating systematic projects, Dan skillfully reveals how these can transform the way we interact with AI in marketing. He highlights how custom GPTs, described as the "Excel for AI," can serve as a foundation for prototyping and operational efficiency. Tune in for an insightful session filled with practical examples like the development of "My Showrunner" to assist with podcast production processes. 

Timestamps:

05:27 Assess your job, automate tasks, teach AI.

09:25 Custom GPT co-developed, free instructions, 2.0 preview.

10:13 Using AI for podcast production and management.

13:46 Color coded knowledge document tracking, template conformity.

18:29 Create, automate, and accelerate content creation processes.

20:09 Customize GPT prompts, leverage AI for marketing.

10x Your Output With Robust Custom GPTs - AI Fundamentals Course Part 5

What if you could run your entire marketing empire directly from your podcast? What if AI didn’t just support your show, but actually took the wheel? What if your cohost got a friendly punch in the face—metaphorically speaking, of course—for every missed marketing opportunity? Welcome to SMACK Talk.

Imagine a world where marketing solopreneurs, small team titans, and podcasting pioneers unleash the full potential of their voice. SMACK Talk dives headfirst into the chaos and creativity of using cutting-edge AI to revolutionize content distribution and podcast marketing. We’re not just pushing the envelope—we’re sending it through a shredder.

So, are you ready to think outside the box, kick convention to the curb, and maybe, just maybe, smack your cohost? Subscribe to SMACK Talk,and let’s make marketing mayhem together.

SMACK Talk - The Irreverent Podcast Marketing Show

I'm just a marketer on a mission to master AI in 2024 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today. 

Let's master this thing together. Follow this show to join me on the journey.

#danchez

AI-Driven Marketer: Master AI Marketing in 2024

Marketers, we're all told to learn how to use AI, but few are providing a path for what to learn and how to learn it. I'm documenting my learning journey by interviewing marketing leaders in the trenches doing the work and blazing a trail with the tools of the future. Let's learn together. 

Danchez

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