Transcript
Danchez: AI agents. Are they actually a thing? Are you missing out on what is expected to be like one of the greatest revolutions for AI when it comes to marketing and work and productivity in general?
Danchez: Or is it not quite a thing yet? We're to be getting into that. And we're also going to be getting into mid-journey. It just dropped video. And it's actually some of the best cheap video you can have access to if you need AI-generated video.
Danchez: And ChatGPT5, Supposedly coming this summer, what are we supposed to expect? Welcome back to Bot Bros, a segment of the AI-driven marketer, where we uncover the help from all the AI hype out there. I'm Dan Sanchez. I'm joined by my brother, Travis Sanchez.
Travis: Good to be back.
Danchez: And today we have a full spectrum of news to be going over in order to keep you, the marketers, informed about what you need to know when it comes to AI. Starting with this AI agent craze that's been going on, after meeting with a ton of you over the last couple of weeks, it's something that I'm hearing often.
Danchez: like There's a sense of anxiety, a sense of like desperation. like I got to figure out this automation thing. I got to figure out this AI agent thing. Are AI agents still a thing?
Travis: Okay.
Danchez: like I'm hearing like all these questions about all this anxiety about it. And so I thought I'd just start off this whole segment with a state of the industry when it comes to agents, starting with like Do we even have a proper definition around agents? Like what is an agent?
Danchez: Like if somebody said they had an AI agent to you, bro, what what would that put in your head? as What would your expectation be of that?
Travis: My hope is that they'd be able to drop a few lines of a task and that agent would be able to cross many platforms to complete that task.
Travis: Receive feedback, plug and play, receive feedback, try a different route, troubleshoot. It would actually be able to accomplish a task with multiple steps. You had some definitions for that.
Travis: You worded it a certain way when they're actually... not just completing one task, but they're they're able to. think we talked about, I think you had someone who, I forgot who, but he would say run the plan.
Travis: And she the assistant already knew what that meant. it meant booking a hotel with this snacks in the room.
Danchez: Yeah.
Travis: I mean, but for ah ah an agent to be able to do that, that's kind of what I'm expecting for an agent. Of course, you'd have to train the agent. You'd have to know what the plan is, all that stuff. So that's what I hear and want.
Danchez: yeah Yeah. That was Ramit who is the founder of a very popular website, multiple, couple books now called I will teach you to be rich.
Travis: Yes, i've read read ah read half of it.
Danchez: Great. He's a financial guru. you read half of it. and It's, it's okay.
Travis: you
Danchez: Like,
Travis: It's okay. Super wordy. It's like, oh my God, it just keeps on going.
Danchez: Yeah. Yeah. The guy's a nerd. He's a he's a finance nerd. So but he had he had this thing of like he calls his rich life. Right. And he he has these playbooks with his assistant where he's like, hey, every time I travel to a different city, I want to stay in shape. I want to stay.
Danchez: But I need systems in order to make it so I don't like just go eat out and feed myself whatever I want. He's like, so every time I run the playbook, she has an SOP, standard operating procedure. She just goes and executes it.
Travis: Yes.
Danchez: She books the tickets. She books the hotel. She knows what kind of ranges of hotels and what prices to look for, what it's is expected to be in the hotel before he arrives. There's a playbook. And of course...
Danchez: Anytime. And like, it's, it's hard to say like, is that an agent you're like, cause we can automate things and sprinkle in some AI agent goodness in there. But the difference between an automation where you have to build the whole sequence painfully and what a good administrative assistant or executive assistant, like he was talking about is that when problems arise, because problems always arise when
Travis: Correct, that troubleshooting bit, right?
Danchez: Especially when booking travel like that, right? Because then you have to book. It's like you can't build an automation to book a hotel. You probably could. But, you know, sometimes hotels, the rates change. Like Taylor Swift's coming in that weekend. Oh, your two hotels that you normally like are fully booked.
Danchez: Or the rates went way way up and went out of boundaries. Like there's whole bunch of different conditions you have to navigate. That's why it's a good picture of what an agent can do. like on a personal level, booking hotels and stuff like that. But there's a bunch of stuff like that, especially when it comes to work that we run every week.
Danchez: And that's what's really exciting. You're like, man, what if someone can run the webinar play, which webinars have like dozens of little tasks in them and things go wrong and things that you need to do.
Danchez: And there's some ambiguity in there. It would just be nice. So are we there yet? Have you seen anything that looks like that?
Travis: No, especially not for the common man. and And even by common man, for those that are listening, hardworking marketers who have been in the game a long time, who don't need to think they need to eat, even, even um even um oh, what's the coding now where you don't actually need to know CSS or vibe coding.
Danchez: Vibe coding.
Travis: Like you don't have to feel the pressure to vibe code to make an agent.
Danchez: Yeah.
Travis: You have someone else create a program. That's like, yeah, all you need to do is Make sure it's up to date on your website information. Give it a few pointers of what you like in certain situations and how you prefer things and then and then move. So it's not right it's not there yet. It's not in that layman's terms of, man, agents are so available.
Danchez: I've started realizing that a big part of what we're hoping for with agents is AI that can work cross application.
Travis: yeah Yeah, that's how you mentioned it last time.
Danchez: Which is the exact same thing. Apple is being slammed for promising and not delivering.
Travis: Suckers.
Danchez: Now here, hear me out. They actually defended themselves this week and they gave a really good defense. I was like, Well done. Like, it was a good defense. it's not It's not going to be enough for people not to hate them for promising something they didn't deliver.
Danchez: But they're like, you know, we really hyped up the AI thing, and we shipped almost all of it. There was just a few things we couldn't ship. But, like, it was 4% of all the things that we talked about for that whole hour when it came to Apple Intelligence, and we marketed Apple Intelligence, like, overall.
Danchez: And we delivered almost all of it. And I'm like, true.
Travis: Is it because that you had to compare them with ChatGBT and ChatGBT's ability was just par none?
Danchez: Yeah, that's the hard part is that they did not promise ChatGPT level. They promised an AI that can make Siri a little better. They promised an AI that could like you know make your text more friendly as well as ChatGPT No, which is why they brought ChatGPT directly integrated into Siri.
Travis: does Apple ever say things like make it a little better?
Danchez: like That's the reason why they did that. Of
Travis: No. They're like, this is the greatest advancement in the history of smartphones.
Danchez: course they did.
Travis: yeah,
Danchez: but there's some usefulness into it. was like, I'll give you that. There's been a few times I've gone for photos and I'm like, show me, show me of the pictures. Show me the pictures near a pool. You know, it does a good job of filtering those out.
Danchez: It's using AI to detect and determine what's in the photos and then to filter them out. So I'm like, there's a bunch of little helpful under the, under the hood things that are actually making things smoother. You're like, great.
Travis: Yeah.
Danchez: You can now edit people out of images smoothly. And it does the content aware fill thing.
Travis: It's funny. Any defending of Apple just makes me look at you and go, no.
Danchez: I'm saying this because the one thing they couldn't ship that was what everybody was excited for, other than just a better Siri in general.
Travis: Yeah, right.
Danchez: and That was the one big miss. The other big miss was Siri being able to work across applications. This is... oh my gosh, Siri, don't get activated now. There she is.
Danchez: Not aware of the context. Okay.
Danchez: Thank you for that comedic timing. I'm not going to say your name again, but you know who you are. It can't work cross application, but that is essentially agentic work there.
Danchez: That's starting to be what like we're all waiting for when it comes to agents. Because without that, if you're not working cross-application, there actually are agents out there. The whole vibe coding thing is essentially pretty agentic behavior because it can actually keep in mind not just the page of code that you need to edit, but your're a lot of your database.
Travis: Right.
Danchez: It could be like, oh, well, here's your functions, here's your styles, here's your components, all all built out within this small application, it can actually keep them all in mind to know what to change where and reason through it. I'm like, that's kind of, that's, that's an agent. That's why we're able to do vibe coding now and why we can build small applications with it or hold big applications.
Danchez: That's kind of agent E, deep research, kind of agent E because it's able to go through, scour the web, think about what it found, be like, did I find enough? No, I'm going to go dig deeper. I'm going to go dig here now.
Danchez: Did I find enough? Did I find the answer? No, I'm going to go dig deeper. I'm going go find some more stuff. That's agent thinking, but it's still not working cross application, which is where I think we're all waiting for, but it's not quite here.
Travis: and maybe, I don't know if it'll ever get to the place where it's this magic wand of, I need a marketing plan. I need a marketing plan to fundraise X amount of dollars at the end of the year, giving largest giving season ever.
Travis: Look at our last five plans that we've created. And it's going to be across social media, YouTube, blogs, articles, want to be in certain magazines or whatever, go create at least the look, the wording, everything and come back to me.
Travis: And then when it comes back with everything that you need to approve, which you've seen ChatGBT do this, it says, do you like this version or this version? So it can create multiple versions for you and you can just start going down that bunny trail, but you're still going to have to, and it's going to have some level, it has to have some level of intelligence to ask you, okay, do you want me to move to the next step? Now that we have the design, the copy is approved.
Danchez: yeah
Travis: you want me move to the next steps? Well, who told it what the next steps were? We're going to have, so we have to create some kind of SOP for this thing to follow. It's not just going to read our brains and know exactly what kind of marketing plan we want it to go for. You want ads? you want, ads do you want,
Travis: you want you know, micro influencers involved in this, like you, you, you still going to have to give it some level of detail of what to run. So it's not just going to be reading our brains, but I think in my head, I want it to read my mind and that's just not going to happen unless it does.
Danchez: Well, it's getting close because of all the context it has of all the previous conversations.
Travis: i don't know. True.
Travis: True. true
Danchez: It actually is getting pretty good at like predicting what you want.
Travis: Yeah, but that' ah that's a form of training, right? That's an assistant knows, oh, you like the hotels next to water.
Danchez: Yeah. Yeah.
Travis: Oh, you don't like being more than 30 minutes away from the airport when I book you a hotel.
Danchez: Yeah.
Travis: It remembers all these micro details that I don't have to remind Sally Sue every time she runs the plan.
Danchez: you know
Travis: So you're right. JGBT will remember those things, which...
Danchez: I've actually started thinking about that and we're diverging. I will come back to agents, but I've actually started thinking about that strategically. Like, Oh, like the memory feature, the fact that it can remember past conversations, that's going to get better.
Travis: It's wild. Yeah.
Danchez: The context window is going to get bigger.
Travis: Yes.
Danchez: so I'm strategically dropping more information into it.
Travis: It's a game changer. It is an absolute game changer.
Danchez: Like oftentimes, like when I write a LinkedIn post, I have a little project and it knows like when I dictate an idea into the project, it goes and writes me three posts. It gives me a clear, concise, and and a spicy take on that idea.
Danchez: I almost always pick the spicy take because that's what works well on LinkedIn. But afterwards, I'm now telling it which one I picked.
Danchez: Because I think over time,
Travis: It will say, Hey, I think you'll like this one the best. Here's some other options. If you're not feeling your normal.
Danchez: Yeah, like it'll just be able to change everything. You're like, well, Dan's generally gravitating towards this more spicy language for his LinkedIn posts.
Travis: So it'll make it.
Danchez: So it will just start changing everything over time.
Travis: so make
Travis: It'll start making even more spicier posts to see like how far of the envelope it needs to push.
Danchez: Yeah, but it's giving me three options every time.
Travis: Yeah.
Danchez: But I think the fact that it's not just I'm giving it a feedback, some feedback for it to remember in the future so it can start making these micro adjustments.
Travis: Wow.
Danchez: And I think it will start doing that in the future. And I think that's where employees chat GPT accounts start to become a competitive advantage because mine's able to train and think like train on my data and think like me.
Travis: Right.
Danchez: And it'll be much more powerful than a just plain vanilla chatt gpa chat GPT account.
Travis: Right. right Right.
Danchez: So don't get locked out of your chat GPT account.
Travis: Wow.
Travis: Did that once. Oh my gosh, dude, I lost everything.
Danchez: Yeah, that's painful.
Travis: Stupid work email.
Danchez: Yeah.
Travis: if you're if you have If you have an account right now with OpenAI and you have it attached to a work email that, of course, you feel confident in your role, but if for whatever reason you leave, change it now if you can.
Danchez: Mike,
Travis: Like, get out because, man, that's what happened to me. Lost it all.
Danchez: Bro, that's still me.
Travis: Stupid.
Danchez: Mine's based on a work email at place I don't work anymore.
Danchez: I'm still holding on. I'm scared. But it's out of work it's at it's at Sweetfish, actually, because I started it years ago. And when I first started it, I was working at Sweetfish. So um'm I'm like in a real big pinch.
Danchez: im still good I'm still friends with James Carberry, the CEO. i'm like ah get have In a tight pinch, i can we could still make it work.
Travis: Yeah, right.
Danchez: i'm I'm just waiting, though. Part of me is like,
Danchez: waiting for them to be able to change the email but right now they still you still can't change the email you could i could i have a different account with the api for all any applications i build but yeah my my core chat gpt account still actually locked in with sweetfish
Travis: they Yeah, it's locked in. Like, you cannot change your email.
Danchez: I have a backup phone number set. So like if I lose it, I can reset it through my phone. You know what i'm saying? So I'm like, it's not that big of a deal, but if it ever becomes a big deal, I can deal with it. That's why I'm not in a huge urgence.
Danchez: That's why I haven't twi switched it. I'm waiting for them to upgrade that one little feature. But it is a problem. Use your personal email, an email that you know you'll never lose access to because that's becoming a competitive advantage with years of data and information.
Travis: Yes.
Travis: Yes. Bro, I lost so much data.
Danchez: Yeah.
Travis: A year and a half, maybe two years.
Danchez: You're rebuilding now.
Travis: Yeah, it's fine.
Danchez: There are a ton of YouTubers, and I see them more and more on LinkedIn, of people building these agentic tools, like these NAN automated all-in-one tools that know what you need. and when you like they They're connected to all your database and stuff.
Danchez: And what I'm finding over and over, this is the stuff that's giving a lot of like marketers, especially the audience of the show, ah ah FOMO. Because they're seeing people build stuff.
Travis: Yes. Is it real though?
Danchez: No, it's not real.
Travis: No, it's not.
Danchez: Or it's hyper hyper, like it's real, but it's like only for this one use case. Like it's a custom build and it's only useful for this one client this one time. Those are real. They're hard to build, but they're real.
Danchez: Are there general things people are building that are really useful?
Travis: Do ever.
Danchez: no because the reason why I know that is they work technically, but you never, never see a case study attached to it.
Danchez: There's never any evidence that it's actually delivering the goods or like that it's making them 10, 100 times more productive or that it's delivering X results.
Travis: I, uh,
Danchez: No, never. And I've watched a lot of them.
Travis: You know those money-making gurus on social media that are like, hey, I have made 100 different people who are making $3,000, $4,000, $6,000 a month. They are now making $20,000, $25,000, $30,000 a month.
Travis: Super simple. Come follow me. they They keep hyping up this whatever they're selling you know probably as a product. I've seen now these gurus, quote unquote,
Travis: come onto YouTube, social media, they're like, listen, it's no longer about a company that has 500 employees. It's one guy, 20 agents, billion dollar company within two years. That is the new startup. that is the new We are so moving away from the traditional startups, angel investors, v venture capitalists. Nope. It is one guy in 20 agents.
Travis: And I, so you hear these broad stroked, it's all hype. There's that's not real yet. It might be in the future, but they're talking like it's happening now and you're missing out. So of course people are, you're right to be paying it because you're being fed lies, but it sounds true.
Danchez: Yeah. It's funny because they're not they're not wrong in that that will be a thing.
Travis: Correct.
Danchez: They're not wrong.
Travis: Correct.
Danchez: like I literally just recorded an episode with our our mutual friend, Ken Freire, on like the idea of the solo billionaire. It's going to be a reality. Someone's going to break that.
Danchez: They're probably going to be a freak of nature person, right? It's going to be the perfect business model, the perfect time. And there's going to be 100 AI agents helping them scale the whole business. And maybe they still have a few contractors and a bookkeeper.
Danchez: Got it.
Travis: Yeah. They'll still be stressed, high cortisol levels, and they'll be dying saliva stress, but...
Danchez: Yeah, yeah, yeah. It's not going to be enviable. They'll get all the fame and glory for being the first or the being one of them.
Travis: Yeah.
Danchez: Sure. The thing that gets me excited about I'm like, well, somebody breaks a billion. You know what that means. There's going to be dozens more that break 100 million, which means there's going to be hundreds and hundreds and hundreds of people that break 50 million.
Travis: A trillion. Yeah.
Travis: million. Yeah. um um l
Danchez: And there's going to be thousands that break 10 million at a solopreneur. And then that means there's going to be like 100, hundreds of thousands that break million. Yeah.
Travis: Right.
Danchez: Because of agents, because it just, it allows you to scale things that you just couldn't, business models that you could never do solo.
Travis: right
Danchez: A lot of them now you'll be able to do solo.
Travis: right
Danchez: You know, like you couldn't do an agency solo. Now you can. So there's just a bunch of models that'll be like able to do solo and break seven, eight, nine figures.
Danchez: that's exciting, but it's not here yet, but it's giving everyone FOMO and agents aren't really quite a thing yet, unless they're very hyper niche and have a very specific function like code, like deep research.
Travis: Right.
Danchez: And that's about it. I can't think of any other agents that are actually really useful right now because we can't do cross application, which is what's hurting Apple because they thought they could. They can't. no but The other thing they gave in their defense is that nobody else is doing it either.
Danchez: They're like, we thought we could do it. We're not doing it. Guess what? We don't see anybody doing it. Google's not doing it. Google's AI agent is good as their reasoning models are now. And they're pretty good.
Danchez: Like we've talked about on the show, not chat GPT good, but they're not doing cross application work, but it's so funny next year.
Travis: right
Danchez: We're going to be like, dude, do you remember when our applications couldn't talk to each other?
Danchez: For example, do you remember that AI couldn't search the web?
Travis: and
Travis: Oh yeah.
Danchez: You're like, that was less than a year ago.
Travis: It was like, I'm sorry. i only have the information up to January, 2023. We're like,
Danchez: That's right.
Travis: that bro
Danchez: It used to warn you. Yeah.
Travis: Remember, it was like, I don't, I have everything on the internet up to 2021.
Danchez: yeah
Travis: You're like, what the heck? Yeah.
Danchez: Yeah. So things are changing rapidly, rapidly. So as as much as it feels like we're waiting because of all the hype, you're like, yeah, but I remember last year we had like Apple's announcement and it was like super quiet on the AI front for like two months afterwards.
Danchez: That will not be the summer. We will get a lot of updates. One of the updates we're expected to get this summer to move on to our, we just spent 20 minutes talking about AI agents, but it's, that's good. Cause it's a lot of people are thinking about it.
Danchez: So ChatGPT5 is rumored to be coming out because Sam Altman keeps saying it. He's like, it's coming this summer. It's coming this summer. They're still working on it. So it might take longer, but it's supposed to be coming out.
Danchez: It's going to be an all-in-one model so that you don't have to really choose between the models anymore.
Travis: That's great.
Danchez: I think this is going to be good.
Travis: Cause I was literally just thinking, man, I'm, I'm, I was thinking of something I use ChadGBT for and I was like, did I use the right model? I'm like, oh, I'm tired of deciding which model I need.
Travis: I just want one model. So you just answered my question. Thank you. Thank you.
Danchez: I think it'll be really helpful for a lot of people because a lot of people don't even realize that O3 is much more powerful than 4.0 because the number is smaller.
Travis: Right.
Danchez: And I'm like, if they just pick five over and over again, they're just going to get better results consistently.
Travis: Yep.
Danchez: There's many times where i I know which model to use, and I'm actually a little scared because I actually kind of like being able to dictate which model gets used win.
Travis: Wow.
Danchez: I realized I'm kind of probably in the minority as far as knowing which model to pull off when.
Travis: Got it.
Danchez: And generally, for the most part, I'm literally just changing between 03 and 40. Do I need it fast? Do I just need writing? Do I know that its internal or its training data has enough of what I know i know it has to give me the answer?
Danchez: Or do I know it needs to go research it and think about it deeply in order to give me an answer? It's not intuitive. It just takes a lot of time and error to like, know which one to pick. I know which one to pick, but I don't think most people know.
Travis: got
Danchez: So five is going to be a huge lift for most people because it's going to pick for you.
Travis: That's great
Danchez: Scares me, but I think it'll be good. So that's something to look forward to this summer. I think we've all been waiting for this for since when did ChatGPT come out?
Travis: great. 2021?
Danchez: 2022 22 and then it it was 23 and then last year it was 24 yeah so it was 22 november 22 and they released four in march of 2023 so it's been over two years we've been waiting for five in the meantime they've updated 4.0 so much that you're like well
Travis: Was it?
Travis: Wow.
Danchez: If we would have showed past selves how good four is today compared to what we got when we first launched two years ago, we'd be like, oh, that's five, right?
Travis: wow
Danchez: Because it's that much better.
Travis: right
Danchez: It actually does, as much as there are reasoning models, four, oh, actually does have some reasoning built into it now. I've tested it recently. It it it actually followed logical assignments. It used to not be able to do this where you're like, hey, if it's this, do this. If it's this, do that.
Danchez: It used to struggle with that. Now it just does it real clean.
Travis: wow
Danchez: so But five, who knows? It's coming out. Sam Altman says it's going to be good. So something to be watching for the summer. Christmas is coming in the summer. Last news on the docket is MidJourney.
Danchez: The image-making AI just launched video.
Danchez: And it's available for even the lowest-tier account.
Danchez: I just tested it. There's no audio in it, which is, it feels like anybody who ships video without audio now just feels like, you're like, I want, I want audio with my video.
Travis: Yeah. I don't know. Have you seen, I'm sure everyone has seen ai video, but the audio is not really great.
Danchez: Mm-hmm.
Travis: And it just ruins the entire video. The voice doesn't match the face. It sounds totally ad libbed or sound effects put over that just is like, obviously not done by a professional sound engineer, which who could hire those guys except for the movie guys. So yeah.
Danchez: I will say mid journeys video is actually pretty good.
Travis: yeah there's no audio.
Danchez: Yeah. But the prompt adherence is really good and it's cheap. Like the mint, the like lowest tier is like eight or 10 bucks a month, which I don't know how many renders you get for that, but I just tried it this morning. I just took an image that I generated.
Danchez: i was like, animate this. And it gave me three because, you know, you use Sora and you're like, my gosh, i have to generate like two dozen just to give something that doesn't look like complete crap.
Danchez: That's Sora.
Travis: wow
Danchez: Runways better, but not a lot better. Mid-Journey video is actually pretty good. It actually sticks to the prompt. It actually looks decent.
Danchez: It doesn't have audio, but I'm like, oh, they did something good here. I'm actually probably going use this because I paid for the annual. If I was paying for the monthly, I would have unsubscribed already because ChatGPT's image maker and Google's a image maker is so good now.
Danchez: But this video thing, I'm like, ooh, I might start using Mid-Journey again for this.
Travis: I'm scrolling through their feed right now of just different photos people have created with ai They're pretty good, just the photos alone. So I was hoping to see if they had a feed of people's video creations, but I don't see it.
Danchez: You have to log in. There's like a wall of like all the goodness and they're really good.
Travis: Oh, of course.
Danchez: But I'm just telling you on like one image that I created this morning, I said, animate it. And they gave me four options and all four of them were decent. Some were, they were, they were pretty all closely aligned to what I, what the image was.
Travis: Wow.
Danchez: And none of them hallucinated like crazy. There's a slight subtle differences between all of them, but all of them would, I would have considered usable before.
Travis: That'd be cool for like intro. You want like a different visual intro with the same audio stinger and it matches, at least from the audio perspective, you don't need to like have the custom stuff.
Danchez: Yeah.
Travis: Did you see that video? Speaking of video, I don't know if it was made with mid journey, but it's really popular on Instagram right now. Basically someone cutting glass fruit.
Danchez: Yes. I think that's a Sora thing, but I know not, sorry, not Sora.
Travis: It's just, is it sore? mean, that's,
Danchez: It's a VO. I think it's Google VO.
Travis: Okay, probably is.
Danchez: That's what I heard.
Travis: It's like the, I don't, the the audio and the visuals is just fantastic.
Danchez: Yeah.
Travis: It's like,
Danchez: Yeah. It's like total just eye ear candy.
Travis: oh, it's yeah. Melt your brain.
Danchez: Yeah.
Travis: You're like, this is amazing.
Danchez: Yeah. People all of a sudden, I've seen the headlines for it. Like, Oh, teens are making millions of dollars on the AI video. I'm like, like one person's making probably tens of thousands of dollars.
Danchez: Calm it down. Freaking headlines. You know what i'm saying?
Travis: and know
Danchez: Like the headlines are always like, Oh, it's going on everywhere.
Travis: you
Danchez: All the teenagers. I'm like, no freaking one person made it on a random thing that just happened to work really well.
Travis: Everyone's just creating FOMO everywhere.
Danchez: Okay. Relax. Relax.
Danchez: All right, that's up for our news headlines. I'm going to move into our sponsored segment, High Level, which I'm repping today with a t-shirt.
Travis: Yeah, you are. Dang, merch is out.
Danchez: Woo, merchant. High Level, you guys have heard me talk about this before, and I've had to talk to many of you already, and I find that a big thing that people are saying is that it's expensive.
Danchez: It costs a lot, and i'm like, it costs a lot compared to what? And I'm like, okay, I guess ConvertKit starts at like $20 a month or something like that. And there's like other options out there versus HighLevel starts at $97 a month.
Danchez: But I'm like, I don't think you understand all the things that HighLevel does. It does funnels. It does calendars. It does CRM, market automation, text messages, phone calls, voice agents.
Danchez: It does all the different stuff. In fact, one of the voice, one of the agents that I think is actually very useful that every business needs to be using right now is just voice agents. So someone calls your phone number, AI answers and says, hi, welcome to so-and-so business. I'm the voice agent.
Danchez: How can I help you today? Or how can I get you started with this thing? Or whatever, you you you you you type that the intro line and you can have it lead even into a discovery conversation if you want to.
Travis: Bye.
Danchez: It could train frequently asked questions. You can feed it pages of your website. You can even have it go as far to be like, hey, yeah, I'd love to send you some information about that. Can I text it to the same number we're talking to?
Danchez: Okay, I just sent the text with the PDF in it. would you like to talk to somebody on our team to, um, discuss, discuss this over with? Sure. Yeah. When's a good time for you? I'm open.
Danchez: We have some openings on Thursday at 10 AM and 11 AM. It's that good that you could just literally book a meeting with it over the phone. I'm like, That's one of the uses of agents right there. That's actually the like the settings for it. It's really easy to set up.
Danchez: It sounds really good. It actually sounds pretty human now. and Before it was kind of painfully obvious, but now they just updated the voices to sound good that I'm like, everybody should be using this. But that's all the stuff you get with high level.
Danchez: That's why I think the $97 a month is like no brainer. But of course, some people are like just starting out. And I'm trying to think, like, if I were just starting out, I guess I'd just be using Google Sheets and SendFox for email, and that Google Sheets would be my CRM.
Travis: Right.
Danchez: and Until you're earning, you know, a few thousand bucks a month, and then you upgrade to something like high level. But I wouldn't, man, I wouldn't be going to ConvertKit or ActiveCampaign because you start getting more than a thousand emails in there, and that price goes up fast.
Travis: Bro. So expensive.
Danchez: Yeah.
Travis: I asked chat, cbt why should I start using high level? It's an all in one stack. No more app spaghetti. was like, oh, it really is You're all in one, all in one application.
Danchez: It's kind of the truth.
Danchez: it You can even build whole memberships in there. Is it as good as Circle? No. Circle's pretty good.
Travis: Didn't even know sir existed.
Danchez: But is it as good as School?
Travis: Wow.
Danchez: Yeah. Now, it doesn't have quite the community that school does, but it does all the stuff that school does. And I'm like, I'll be building a membership in there soon. It'll be really exciting. So it generally just does all the stuff.
Travis: wow
Danchez: Like I don't need PandaDoc anymore because it has invoicing and doc signing. And as soon as someone signs the doc, it changes it it over to ah ah billing invoice or I can send to them after the signed proposal whatever. It has like all the stuff.
Danchez: as It can handle numbers financial data and e-commerce data and all the things. Anyway, that's why I'm bullish on it. That's why if they hadn't reached out to me, I would i was starting to think of reaching out to them because I use them all time.
Danchez: Anyway, and enough about the sponsor. Obviously, I like them a lot. Let's move over to the everyday AI. What have you used AI for this week that it just is helpful? Something we haven't done before.
Travis: I forgot about this and it wasn't one of the original things that I was going to talk about. But recently I was bit by a dog right on my hand.
Danchez: Oh.
Travis: Drew blood had to rip my hand out of the dog's mouth.
Danchez: Oh.
Travis: The dog was barking over my fence. I wanted to talk to the neighbor. He did not see me approaching the the neighbor. The dog was already barking, which he normally does. I stuck my the back of my hand out.
Travis: just to greet the dog. That was a huge mistake. It latched on. Luckily was just the front of its teeth. It didn't quite get any fangs in there, but it definitely drew blood. So you better believe that I was using chat GBT. Okay.
Travis: What's the likelihood that my neighbor's dog has rabies? What is the likelihood that I have rabies? What are the symptoms of rabies? What should I do? It obviously was like, go to the hospital, go to the hospital, go to the hospital. I was like, no,
Danchez: Yeah, yeah,
Travis: And then it was like, here's how you clean it. This is what you need to do. here's So I was in kind of panic emergency mode, little bit of a medical thing, but I wanted to, you know, just get some information.
Travis: And it was like, it's very unlikely it has rabies. They probably wouldn't have it as a pet. It would already be showing signs. The one thing it didn't help out with was if you start showing signs of rabies, you're already dead.
Danchez: yeah. Yeah.
Travis: I woke up the next morning with a headache and I'm like, oh no.
Danchez: I'm going to die. Yeah, by the time a human gets rabies, you yeah it's game over for you.
Travis: Everything's fine. that
Travis: Yeah. Anyways, it's all fine. I don't have rabies, but I did use chat GPT in my.
Danchez: Did it calm you down a little bit? Yeah.
Travis: Yeah.
Danchez: That's a scary thing. Sorry you had to go through that.
Travis: I know. The one I did have was just using, which this is a stolen thing I saw on social media. You basically just turn the voice feature on AI. If you're sitting in a quiet room reading and if there's ever a word you come across or a statement or something that you're like, I'm just curious about to have chat GBT sitting on your shoulder and say, can you give me a little bit more information on the Roman Empire's beginning? Or i don't understand this formula.
Travis: It says it in this book. Where did this come from or what does it mean? And to have the voice feature is so convenient for for chat just to answer you. It's like a verbal dictionary that will give you the answers you're looking for immediately.
Travis: It doesn't work with kids running around screaming and talking because chat is very sensitive and will always talk to you. But it's nice if you're in a silent room And you need some help.
Danchez: Yeah.
Travis: So I've used it. It's fantastic reading finance books and not understanding what the heck, I don't know, a mutual fund account is or what's the difference between an
Travis: what's it an IRA versus a or a roth a Roth IRA versus a traditional IRA.
Danchez: yeah
Travis: So just asking those questions offhanded is really nice to have an intelligent assistant right there over your shoulder.
Danchez: Eventually it'll be listening all the time. And that's kind of creepy, but at the same time, it's just really convenient. If you're working, you're like, hey, AI, hey, chat.
Danchez: What am I doing this afternoon again? ah checks your calendar. You have this in this book. Why? there anything I can book for? Do you want me to move them? You're like, no, I was just wondering said i'd like to leave work a little early to go for a run.
Travis: Gosh, wouldn't that be nice? Oh yeah. Can you email my appointment at one 30 and tell them I'm going to be able to make it?
Danchez: Yeah.
Travis: The problem is it's going to be so good like that. We're going to be lazy. Like, Oh, I have to talk.
Danchez: Or more likely, it's like, oh, I'm in public right now. I just can't have a breakdown conversation with my AI without being rude to everybody standing around me right now.
Travis: Right, right.
Danchez: There's already times where I want to dictate, but I can't dictate because dictating for me for AI is faster. So I have to type it out with my thumbs.
Travis: Of course.
Danchez: and I'm already irritated. I'm like, oh, I got to type this whole sucker out because I can't just like start dictating.
Travis: Dude, so soon we'll all have Neuralink and we'll just have to think it a certain way and then it'll do it.
Danchez: No, I got to draw the line somewhere. ain't doing that. Elon Musk is really a fan of this. Like increase that, uh, the bandwidth rate between you and the computer. I'm like, no, pass.
Danchez: one of the ways I used AI this week, in fact, just yesterday i went and ordered a poster from Walgreens, right?
Travis: right?
Danchez: They got cheap print options. And I usually, you know, you're like, well, Walgreens, they always got coupons going on. Like always, if you're paying full price for a Walgreens thing, it's like, they always have coupon codes going on.
Danchez: So I'm like, JetGPT303, go find me the best coupon code you could find for this specific thing that I'm buying right now. I'm looking for 50% off, but see if you can find better.
Danchez: That's like, will do. I took a screenshot of it, searching, and then I posted it to LinkedIn yesterday. I'm like, coupon codes, rest in peace.
Travis: Dang, did it work?
Danchez: Coupon codes are going to die because everybody can do this now. like It used to take 10, 20 minutes to do to go find the coupon code. But now you can have AI scrape the coupon codes and go and find them and find out which ones are still valid.
Danchez: And it delivered.
Travis: Wow.
Danchez: It's like, hey, I found a 50% off one that it's it's guaranteed to work. But if you want 60% off for the product you're looking for, not. But there's some similar products you're looking for.
Danchez: that if you just change your product over to a subcategory, you can get 60% off. I was like, no, I want this, but thanks.
Travis: day.
Danchez: That was actually really nice. So really cool. The other one I did is not a ChatGPT thing. Almost everything we talk about is ChatGPT related. This one's not. I was trying to figure out again, it takes me so long to make the thumbnails for every single episode that I was still trying to figure out something that sped it up for me, but was asked also not using Photoshop because Photoshop's just like, it's a really difficult, robust, beefy tool. You get lost really easy. There's tons of settings.
Danchez: You take one misstep in Photoshop. And if you don't know what you're doing, you're, you're, you're gone. You're like, you're, you're
Danchez: it's hard for it was hard for me, but I've been recommending it to marketers because it just it's it's ability to do content-aware fill, essentially like just expand an image, to take like an image and be like, oh, but I just need it to be wider and to just blow it out wider. It's just so useful.
Danchez: But I discovered a tool that Adobe has where you could do that for way cheaper and way easier called Adobe Express. It's essentially their Canva ripoff. And now I'm using Adobe Express for all the thumbnails. I have essentially ChatGPT design all my thumbnails.
Danchez: I'm not even changing anything and and anymore. Whatever typography it takes, I'm just taking it. it's pretty good. I have a custom GPT that helps me build it. But I did a past episode to it. I'll link to it in the show notes on using...
Danchez: AI and chat GPT to build a custom GPT to build your thumbnails. the one difference in it now is I'm no longer using Photoshop. I'm now using Adobe Express. It's $10 a month to get access to this feature.
Travis: Wow.
Danchez: It's really smooth. You're literally like upload, resize, click, resize again, click, bam, bam. All a sudden it went from awkward size because that's the problem with chat GPTs. You can't specify dimensions, right?
Travis: I know. You try, and it just doesn't do it.
Danchez: But now you can with Adobe Express because you can upload it and be like, here's the proper dimensions. I want it to be YouTube thumbnail. And and like all the dimensions that you would need to know are in Adobe Express. You're like, I want YouTube thumbnail.
Travis: Mm.
Danchez: You don't have to Google it. It just knows YouTube thumbnail. Got you. Bam. Expand out from horizontal chat GPT image. You want to turn that YouTube thumbnail into a square image? No problem.
Travis: And then it generated fills or what does it do like generative fill when it expands out?
Danchez: Vertical. Bam. Huh?
Danchez: Yeah, just a generative fill. It's real smooth. It gives you three options because it hallucinates a little bit, which is what you want. It's it's essentially hallucinating. But it's good.
Danchez: And it gives you three options because, you know, you pick the right one that looks the right and then you're off.
Travis: and That's great. All right.
Danchez: It's done.
Travis: Dobie express.
Danchez: Adobe Express. I'm not a Canva user too because I'm sure it's different than Canva, but it's got it's it's it's essentially a Canva tool. canva rip off because cam was eating into their market share.
Danchez: And I like that because capitalism, but I don't like it either.
Travis: jos yeah'm like I don't know why I don't like Canva. I just don't like Canva.
Danchez: I don't know what it is. A lot of people like it. Every time I go in there, I'm like, ew, what is going on?
Travis: It's not intuitive. hate it.
Danchez: But whatever, a poll of the week, I asked the crew on LinkedIn. asked a really simple question. Actually i should have done a different poll, but this is the poll I have for this week. Okay. Uh,
Danchez: I asked everybody, i'm like, hey, on the topic of GEO slash AIO slash whatever the heck we want to call this ranking in chat GPT thing, because we can't figure out what we want to call it.
Danchez: I've heard a couple different terms for this now.
Travis: Whoa, I just got lost.
Danchez: I'm like,
Travis: What? Ranking in what?
Danchez: right so essentially what was SEO search engine optimization?
Travis: Oh, yeah. Ranking for i like artificial intelligence search, basically.
Danchez: AI. Yeah. It's yeah. Some people are calling it generative engine optimization. People are just calling it artificial intelligence optimization. like a AIO, which is, I think my favorite term right now is AIO.
Travis: and Yeah, I like AIO, too.
Danchez: it's It's a nice enough blending of AI and SEO that I'm like, yeah, that's that's actually the term I i would prefer.
Travis: Correct. GEO?
Danchez: Yeah. GEO sounds too much like GMO. Anyway, I asked everybody on LinkedIn, like, hey, I'm to do an episode on this. Should I make it a series, a five-part, or should I just do one episode? And of course, 81% of you all voted for a multi-part series. So that's going to come in August.
Danchez: I'm going to have some really good ah ah SEO people. break it down. Like what's working, what's not working.
Travis: Nice.
Danchez: What's how good is it working now? How much are we expecting it to be a thing in the future? But people that are like, I'm only interviewing, I'm going to do a five part interview series. I'm actually even going to have like an intro of me being like, this is what I'm hoping to learn.
Danchez: And outro of me saying like, this is what I learned. I'm going to turn it into, I'll probably turn it into a little mini course.
Travis: great
Danchez: but it's going to be released on the pod. And I'm going do five interviews with people that are have deep, deep expertise in SEO that are also diving deep into AI so that we can actually have like some of the best information on what it takes to rank in AI.
Travis: Right.
Danchez: Cause that's becoming a hot topic. Like chat GPT is starting to send some traffic now. It's not like Google. But when ChatGPT recommends you, people are trusting it more than they trust at Google, which is kind of crazy.
Travis: right
Danchez: So that's becoming a major topic for marketers. It's still pretty early. So expect that to drop sometime in August.
Danchez: Viral post of the week. This was, man, this isn't a marketing related post at all, but I just thought it was adorable. And like somebody using AI in such a fun and cool way that I was like, I got to talk about it on the show.
Danchez: Essentially, I'll link to it in the show notes. This video that went viral on LinkedIn probably went viral on X2, but I saw it on LinkedIn of a teacher showing all the students their future selves in the profession of their choice.
Travis: you
Danchez: So one, they got the the kids because chat GPT is pretty good at like making this up. You take a picture of the kid, you feed it to chat GPT, be like, Hey, show me what this kid looks like as a 30 year old in this profession.
Danchez: Like, show me this little girl as an astronaut. And then it puts her like 30 years old, still likeness. You're like, Oh, it could look like her at 30. You don't know.
Travis: Oh, yeah, it definitely looks like the kids. They're showing a video of the kids' reaction, seeing a picture of them in their older selves, and the picture of their older selves definitely looks like them.
Danchez: Yeah.
Danchez: Yeah.
Travis: It's amazing.
Danchez: plausible as far as how they'll look in the future, which is crazy to think like you can have a pretty reasonable expectation of what you're going to look like in the future.
Travis: Uh-huh. Yeah.
Danchez: But it has them like if they're a veterinarian, then they're holding a cat and they're wearing like the veterinarian coat or whatever, you know? So like, it's just really cool. I'm like, what a cool thing to do as a teacher. Like, of course, a lot of kids are seeing this probably just doing it of themselves, but As a marketer, you got to know, like seeing, like a lot of people don't have the ability to see what the outcome looks like, which is why we use pictures of hammocks on beaches to show them what they could look like there.
Travis: Right. Wow.
Danchez: But with AI, pretty soon we'll be able to show them with them there. Just like this teacher showing this kid a ah ah ah ah picture of their future selves.
Danchez: That's why dream boards are really, can be important. Because if you can visualize it, it's one major step you could take forward to ah ah accomplishing the goal. That's why it's a major step in a lot of goal setting is actually being able to visualize you actually succeeding there because then your brain starts getting to work on building a bridge to that possible reality.
Travis: Right. Right.
Danchez: That's why it it works in the reverse too. Like if you start visualizing destruction happening to you, like it becomes a self-fulfilling prophecy.
Travis: right
Danchez: Your brain starts recreating what needs to happen in order to get there. It's why they say like, you know, don't, don't focus on the distraction on the side of the road. Stay focused on where you're going because otherwise you end up drifting towards that thing all the time.
Danchez: It's the funny thing your brain does. But I'm like, that's what we do as marketers. In the future, we'll be talking about how to scale AI to be able to do that. What this teacher is doing, we'll be able to do it in mass.
Danchez: But right now we could even do it on an individual basis.
Travis: Wow. Right. Yeah. Wow.
Danchez: Like you could take a picture of your client you're working with and show them in the desired position, desired thing that they want to be doing and send it to them in an email if they're worth enough. I don't know. Like there's some industries and some use cases where this is, you you could be doing this on a one-to-one basis already, but eventually we'll be doing it in mass and it'll be like minority report status.
Danchez: Hello, Travis. How would you like to be? You know, look at you in these sneakers.
Travis: wow
Travis: Yeah, well, haven't seen AI take my image and do justice with it just yet. It's trying.
Danchez: I did just post on LinkedIn. Again, I'm trying to get people to realize that ChatGPD can be a design designer for you. You can use Adobe Express now. But people do have a hard time. i've I've started getting over the fact that it doesn't quite look like me.
Danchez: And every time I send you a thumbnail, you're like, bro, that ain't you. I'm like, close enough. Most people recognize it as me.
Travis: We won't even be talking about this in the next six months.
Danchez: So if you go to my YouTube.
Travis: They'll fix it and it'll be amazing, I'm sure.
Danchez: Yeah. Yeah. And right now it's close enough. Like if you go to my YouTube thumbnails, like you just go to my YouTube channel and see all the thumbnails back to back, you're like, yeah, that's Dan. Some of them look more or less like me.
Travis: Right.
Danchez: It's all based on images of me, but it's close enough. Sometimes i have to use a face swap tool to get it closer, but some of them look like slightly chubbier versions of myself or like my eyes aren't quite red or cheekbones aren't quite right or whatever, but it's close enough.
Travis: Right.
Danchez: and then it'll just get better.
Travis: Right. Right.
Danchez: So I don't know. If you want to do that kind of thing, like I'm doing and like I'm promoting now, just realize that it's not going to look like 100% like you. It's going get like 90, 95%. It's going to be close though.
Travis: right
Danchez: Everybody else will be able to recognize it as you. Let's put it that way. And that's probably more than enough right now.
Travis: right
Danchez: Well, thank you for listening to another segment of Bot Bros of the AI-Driven Marketer. Again, check out our sponsor, High Level at danchez.com slash high level if you want a 30-day trial in order to get a preview of that.
Danchez: course, you don't you put in your credit card, but you can unsubscribe from the 30-day trial anytime if you want to take a look to see how well it can work for you and your business. Otherwise, give us a review on any Apple podcast app you're listening or any podcast app you're listening to. It really helps the show a ton. If you're on YouTube, give us a like and drop a comment.
Danchez: Makes a big difference for this whole show. But chances are you probably already stopped listening to this because hardly anybody listens to the very last segment of the show.
Danchez: But for those of you who made it all the way, thank you. Thank you for taking me to 100%.
