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Smart GPTs, AI Music, and Apple’s Flop—What Every Marketer Should Know
734 Plays8 days ago
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack the latest advancements in AI tools and their implications for marketers. From significant ChatGPT upgrades to the underwhelming Apple Intelligence reveal, they dive deep into what's truly useful for marketers. They also explore Suno AI's evolution into a powerful music-generation tool and how it can replace stock music sites for marketers. The Bot Bros also share personal use cases for ChatGPT's voice mode and discuss how deep research tools are gaining traction among savvy marketers.
My Favorite AI Tools
- ChatGPT - https://openai.com/
- High Level Marketing Platform - https://danchez.com/highlevel
- AI Podcasting Tools - https://danchez.com/podtools
- n8n AI Automation Platform - https://danchez.com/n8n
Resources Mentioned
- Sesame AI voice assistant - https://app.sesame.com/?_gl=1*1mt7jix*_ga*MTUzMTE5MzA2Mi4xNzQ5NTE4Njcy*_ga_ZZLPJBMBEN*czE3NDk4MjA3NjYkbzIkZzAkdDE3NDk4MjA3NjYkajYwJGwwJGgw
- Grok by xAI - https://x.ai
- Suno AI - https://suno.ai
- Gamma design tool - https://gamma.app
- Danchez music - https://open.spotify.com/artist/4SRaKYQuSaHcvpB2uyjThF/discography/all
- AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/
- Advanced CustomGPTs Video: https://www.youtube.com/watch?v=8DJUfuWohfE
- Fake Pupprifin Commercial: https://x.com/PJaccetturo/status/1925464847900352590
Timestamps
- 00:46 ChatGPT's new voice mode and practical marketing potential
- 05:50 O3 Pro model: major leap in capability for deep work
- 08:35 Custom GPT updates and why every marketer needs to build one
- 12:23 Grok and Claude updates: Grok is catching up fast
- 13:30 Apple Intelligence disappointment and lack of innovation
- 19:09 Suno 4.5 music generation and its marketing applications
- 28:22 Real-life examples of AI in everyday work and content creation
- 34:54 LinkedIn poll: How marketers use deep research tools
- 39:08 Viral AI-generated pharma ad and state of video AI
Recommended
Transcript
AI Updates Overview
00:00:00
Speaker
ChatGPT has had some small but mighty updates this week. Apple should have had some big but ended up having tiny updates that don't matter this week. And Suno is crushing it when it comes to AI music.
00:00:12
Speaker
ah Today, we're going to be talking about all these things and more as it relates to AI for marketers.
Bot Bros Segment Introduction
00:00:18
Speaker
Welcome back to Bot Bros, a segment of the AI-driven marketer. I'm Dan Sanchez, and I'm joined by my brother, Travis Sanchez.
00:00:25
Speaker
Excited to be here. Let's do it. where we talk about what is helpful for marketers in the landscape of AI. So let's dive into
ChatGPT Feature Enhancements
00:00:34
Speaker
it. The first thing is ChatGPT has been making some waves with a bunch of small updates, nothing like ground shattering, but like it's been ah bunch of really welcome little things that I think a lot of us have been asking for. And then some things were like, oh, hello.
00:00:49
Speaker
Didn't realize that we wanted this. Starting with the enhanced voice, like just a year ago, ChatGPT came out with an advanced voice mode where you can essentially have a conversation with it And we were all like blown away because it just sounded so real.
00:01:05
Speaker
Nowadays, some other voice modes have come out and have sound even better. But of course, ChatGPT gave it a refresh and it sounds, it just sounds more human. It has all the little tiny human, i don't know, inflections.
00:01:17
Speaker
Yes. That make it sound, I don't know, more believable, I guess. but How have you been experiencing the voice mode now? You know, what's funny is I didn't know that they were even releasing that update before I, it had updated by itself on my phone. I clicked the voice feature, started having a conversation and I went, I was like, Kelly, my wife.
00:01:39
Speaker
listen to this. She could tell the difference. I immediately noticed yeah because it has just that higher touch. One thing I did notice though, was that it is way more concise when it's speaking. It used to have a little bit more run on and a little bit more interpersonal with how the length of the conversation was. But now they've shortened it.
00:02:03
Speaker
The quality of what it says is better. How it says is better. how How what it says is better. But it's way more concise unless you obviously are asking follow up questions and getting it to speak more.
00:02:14
Speaker
I think you should put me on to Sesame.com which had the most natural sounding voice for AI that I've ever experienced. Well, I don't know if you've gone back to Sesame. They've done some updates.
Voice Mode Enhancements
00:02:27
Speaker
Yeah, I did, but I haven't noticed if it's gotten better. The most long winded AI bot I have ever talked to. And I put it, I put AI and Sesame talking to each other.
00:02:42
Speaker
Sesame dominated about 85% the conversation. Yeah. And i I usually pick a female voice, but Sesame's voice, Sesame's, like when it's talking to you, is the most flirtatious, oddly sensual, weird. You're like, why are you talking to me this way?
00:03:01
Speaker
I think ChatGPT has hit it on the head with this relatable, more human sounding voice. It's just not going to seduce you into a relationship mode. Yeah, it's just like, sesee it's just like, oh gosh, you just, you're always, it's like, what?
00:03:18
Speaker
Stop. What do you stop sounding like that? But that, I mean, that's the dangers of voice when it starts sounding more humanoid too. That's, those are, these are some of the places that I get taken on What happens when it gets too good? It starts sounding more human than like AI. So but I think ChatGBT has hit a perfect chord right now. I
ChatGPT as Podcast Co-Host
00:03:38
Speaker
think they can improve, of course, but it's it's the best so far.
00:03:42
Speaker
The reason why this is important for marketing for all you marketers out there, by the way, is it's not. It's actually just helpful for your personal thing, but it will be helpful to marketers soon. And the reason why I'm particularly excited because i I can't wait for it to become like a mini third co-host, even of this show.
00:03:59
Speaker
Right. To where we can just be like, hey, chat GPT. And just what do you think about that? And then just have it like weigh in, especially now that it's fairly concise. The problem is right now it won't take that cue of like, hey, only speak unless you're you're addressed, which kind of sounds like it's a little slave in the corner, but it doesn't have feelings.
00:04:20
Speaker
You know, right now it'll just be interjecting all the time. And now i have to pull it out of my. and Some people are doing this in their podcast where they just pull out their phone and hold it up to the microphone. find the audio to be a little bit too low for that. so I'll have to figure out some ways, but I'd really like to have it as a co-host in the show. That'll be more fun if we could assign a voice to it, but at least we can have a third co-host and it could be, could be fun.
00:04:43
Speaker
I have ideas for that. So let's talk after the show. Yeah. So that's why I'm excited about it for marketing, just as for a podcasting thing, but even as just for a life thing. I have an example when I, when we dive into everyday AI, the segment of the show where I've been using it recently, and I just thought it was fun.
00:05:00
Speaker
So moving on to the next thing chat GPT released, which was Pro.
Pro vs. Plus Model Performance
00:05:04
Speaker
pro like a lot of you haven't had the experience of using a pro level model. I will say it is by far but like much more powerful than the top model that we have as plus users.
00:05:17
Speaker
And if you're a free user, bless your soul, you're stuck with four. Oh, and, um, the world has gone far above and advanced from the free model. If you're still using free chat GPT,
00:05:31
Speaker
Actually, if you're still using free chat, you just start using Grok and you'll feel the difference. Like, like if you're ready to pay some money, move back over to chat, you be T. But if you're, if you can't afford anything, just use the Grok app. It's free and it's much more powerful.
00:05:45
Speaker
You'll get a sense of what plus users are experiencing already. But Oh three pro just came out and I've tried o one pro. It is much, it was much better. And now I'm starting to find out the pro models aren't just slightly better. They're like five X better than the, well the normal version.
00:05:59
Speaker
And people are starting to brag about O3. They're like, O3, we gave it a hard task and it did reasonably good. It was pretty buttoned up. But O3 Pro was like, I feel like it was like a human that dug into the details and gave us personalized advice. And I'm now going to take action on level strategy. Wow.
00:06:20
Speaker
the one issue with it is that you have to feed it a lot of context. If you were like, Hey, make me a marketing plan and just give it some details, like five bullet points.
00:06:32
Speaker
It's not going to do that. Well, it's going to overthink. You can ask it. Hi, I'm Dan. How are you doing? And it will think for three minutes about the answer because it overthinks before it gives,
00:06:43
Speaker
Hi, I'm Chad GPT. How can I help you? Yeah, it'll overthink that. So there it's not used for everything, but for things of like, hey, make me a marketing strategy. And then you feed it like. Like all your Google Drive and all the past meetings from the last six months, then it's going to crush.
00:07:01
Speaker
it It's going to have all that context to think about. So you have to upgrade to pro, which means you have to pay $250 or something. Not happening yet. To access this.
00:07:11
Speaker
Not happening yet. Considering how hard it is to come up with these really complex things like marketing strategies or complex analysis, it's well worth it.
00:07:23
Speaker
I could just tell you from using 01 pro that it was substantially better than just 01 was. So 03 pro substantially better, especially you can pair it with deep research.
Custom GPT Enhancements and Course Plans
00:07:34
Speaker
it's good. So if you are in the market for some heavy analysis, upgrade for just a month, you only have to upgrade for a month and you can downgrade anytime it's, it's worth it. The last thing they did, which was a big deal to me is they made a bunch of little, they made a bunch of other updates other than this little upgrades to how projects works. You can now download your canvas as PDFs. like, okay, okay. Like that's fine.
00:07:56
Speaker
But the one that I was excited about was that they and now allow you to pick which model you're using in custom GPTs. So custom GPTs are important because this this is the playground for building your own little mini applications and where I tell everybody. In fact, I just met with like 30 plus ah listeners ah for the show.
00:08:16
Speaker
And the most common thing that I was recommending was to use custom GPTs. I'm like, you don't understand what it's like to build and have a little army of custom GPTs to speed up your daily, weekly and monthly workflows.
00:08:29
Speaker
It changes the game. Some people had dabbled in it, but I'm like, no, go deep, build a cut. At least a dozen of these being able to, but you couldn't pick the model as all four Oh, which was okay. But now you can pick the model in it. You can even build it and share it with other people and recommend it starts with this model.
00:08:42
Speaker
I wish you could go back and forth with the model, but like in the custom GPT itself and specify like, Hey, on this step, apply this model on this step, do this model. But you can't do that, but you can assign a different model for your custom GPT. If you're sharing it with others, they have to have access to it. But yeah,
00:08:58
Speaker
plus all plus users would have access to most of the models. so Wow. so that's just exciting because these, this is like one of the essential tools in there that I'm excited for people to be able to actually like play with and do some really cool stuff with. I'm probably goingnna do a course on this now. I'm pretty sure that building a course on how to build custom GPTs is probably going to be something going to be launching soon. It won't be expensive. It'll be like, I don't know, $47 is kind of where I'm aiming for, but I don't know.
00:09:28
Speaker
That's probably what I'm going to do Have you built a custom GPT yet? I have not built a custom GPT yet. You're on that edge. there's probably a level of just not realizing the benefit like you're talking about.
00:09:43
Speaker
Because i told my brother here when he asked me offline, did you build a custom GPT? I said, no, because you built me one for the last organization I was a part of. And I didn't like its answers. I just liked going to non-custom GPT when I was asking it things.
00:10:02
Speaker
So I had a bad taste in my mouth, but obviously things have evolved since, what was that, a year ago, a year and a half ago? Yeah, that was before 4.0 even. so Yeah, so... That was steeped 4.0. We're not even on the same spectrum, so I need i need to understand fully. So $47 is coming your way, Dan.
00:10:26
Speaker
Now you get the family discount. fan Oh, okay. Check it.
00:10:33
Speaker
So build custom GPTs. If you haven't, just just look it up on YouTube and start looking through videos. I will drop a link in the description, again, to my custom GPT. Go to the AI Fundamentals course first. This is a free course that I put out, and it covers extensive pretty extensively like how to get started with your first custom GPT.
00:10:54
Speaker
I'll probably have to update that soon because ah lot's changed since I made that a year ago, but it's still pretty good. And then I have an advanced custom GPT video out there. I'll link both to the description. Like I said, this in last week's video too, because this is the thing most people are missing. I'm like, you want to go to an automation, but you don't understand the jump to automation is actually massive. Like it's really hard to automate AI build a dozen custom GPTs first. This is the sandbox before you start building with blocks. Okay.
00:11:20
Speaker
If you can't do that, then you're not ready for the AI automation unless you're like highly technical. So just for, but that chat GPT, that was just our first news
Apple Event AI Shortcomings
00:11:31
Speaker
update. They've made a bunch of updates and we're excited about chat GPT here. Cause that's what we use as little side notes, not even in my, my notes to cover this morning, but Grok is still hauling updates.
00:11:41
Speaker
Like I went and checked their Twitter feed and they're like, Oh, we updated this little thing. We updated this little thing. Grok is slowly shipping every week, little things. They're catching up. Claude had made some big updates and they released four, but still there's just not as many updates. Grok is just shipping all the time, which is it's just exciting to see.
00:12:01
Speaker
It's become kind of like my fallback. Is it your fallback?
00:12:05
Speaker
Yeah. I mean, I just, if I need a different type of answer, I'll go to Grok. I think I pay for both. I pay for chat and I pay for Grok. Yeah, I find that Grok is my number two go but fallback, even though Claude is amazing. So I don't know why I don't fall back to Claude more often, but end growing to Grok.
00:12:21
Speaker
Weird. All right. And next in the news is Apple had their big event. how What do you think about it?
00:12:31
Speaker
You know, it's been interesting to hear the perspectives of where Apple's leading us. Apple is trying to think of the future so that they can prepare.
00:12:43
Speaker
And to hear people talk about the new glass feature where you can kind of see through and make it more transparent. I've heard thatre they're just trying to prepare us for wearables.
00:12:56
Speaker
They're trying to give you a screen view on wearables. We knew that anything announcing AI would be a disappointment because... Because it didn't ship on last year's promises. Right. So I just listened to someone on the diary of a CEO with Stephen Bartlett, I think his name is.
00:13:14
Speaker
Yeah. And ah this this lady was like, she's like, i she manages $30 billion. dollars She's like, i don't trust Apple anymore. She didn't say that. She was like, Apple is not necessarily a safe investment.
00:13:29
Speaker
They might be a safe investment and they might just stay stay the status quo, but they're not... moving the needle forward like Grok with AI, like open AI with AI.
00:13:41
Speaker
And that's a huge miss. The like Tesla is disrupting with Grok. So when I heard about this Apple event and they did disappoint with their AI models, I'm like other people, large hitters are not impressed with Apple's forward thinking. And Oh, I,
00:14:04
Speaker
It's like being late to being on the internet or being late to app store or whatever. Like Apple led the way for quite a few things over the last two decades, but it's no longer leading. to be the largest, highest valued technology company and to be missing the mark that hard is wild. And all the big tech companies were behind the ball.
00:14:24
Speaker
Amazon was behind the ball, even though they were using AI aggressively in their app. They didn't get the whole generative. Right. a Language learning model thing. So now, but Bezos has rolled up his sleeve and is personally jumping in and trying to catch up and making deals, working with Claude, trying to get it up there.
00:14:39
Speaker
So we haven't heard a lot from Amazon, there but they're trying to catch up. Google was obviously a leader in it, but didn't really capitalize on it. So chat GP, like open AI did. And is now the leader um because, but Google obviously was still pushing pretty hard on AI to try to get it done.
00:14:54
Speaker
Right. But it's disappointing to see Apple announced a few Apple intelligence things that they event, but they were like small little tiny things that nobody really cared about and pretty much just made it all about their new UI, which was pretty, but.
00:15:08
Speaker
Usually that would be enough to woo Apple users. But now we're all like, where are the AI features? How come Siri still sucks? Even we've been saying Siri sucks for 10 years now. And I'm like, yeah like you can only say something sucks for so long before things start to turn for you. So as an Apple user, this is sad.
00:15:27
Speaker
Apple published a report like a day ahead of the event. And I'm like, the timing of this is like really interesting, but they published a report. of of this research they had done saying that AI models don't actually reason.
00:15:44
Speaker
Essentially kind of slamming open Claude, Grok, Google's reasoning models. They're like, it doesn't actually reason. We threw problems at it so hard that it couldn't actually, it would fall apart as soon as it had to actually think about things that it hadn't run into before. Not math, but like logical problems.
00:16:03
Speaker
And the whole community caught the whole anti-AI community. You know, we had that episode about the angry mom who hates AI. Yeah. That whole community ran with it and they were like, see, see, AI sucks.
00:16:15
Speaker
And I'm like, why does it even matter if it can't technically by definition reason? It gets stuff done. It solves problems and its businesses will still use it to replace humans in some places and do extra work or humans will use it to enhance what their current work output is.
00:16:34
Speaker
So it doesn't really matter if it can't technically reason. It certainly feels like it's reasoning and it's still arriving at the right solution. So potatoes, potatoes. That is such weird, the motive behind releasing that kind of article. Before the event where they were going to downplay Apple intelligence.
00:16:52
Speaker
It's like, they're hey, we' we are not the disappointment. All of the AI models that you trust in are the real real disappointment. Yeah, we're working on stuff that's real. This is all fake stuff.
00:17:04
Speaker
It's all pretending. I'm like, what the heck? Trying to throw a shade at everybody else. Meanwhile, the most sophisticated thing they did announce was that they opened up Xcode, which is like the thing you have to use if you're going to develop iOS applications or applications for Mac at all.
00:17:20
Speaker
Like you can use ChatGPT's coding assistance within Xcode now to help you vibe code your code. I'm like, huh. So like they're leaning into ChatGPT is getting ingrained deeper into the Apple ecosystem because Apple intelligence can't.
00:17:36
Speaker
They did actually open up Apple intelligence, the pretty weak model they have on board the iPhone. So app developers can now tap into that and use it as part of their app. So I'm like, okay, it's a little something. That's all we got from them, really.
00:17:48
Speaker
So expect to see more AI just happening natively on your iPhone in small ways, but only small ways because the model can't handle anything more than small ways. It's probably even less sophisticated than 3.5 was for chat GPT.
00:18:01
Speaker
Wow. Just to kind of give you an idea of where it's at.
Suno AI and Music Innovation
00:18:04
Speaker
In other news, last news item is Suno AI, which is the AI music platform out there. There's a couple of them, but Suno is kind of the big one in my mind.
00:18:15
Speaker
released 4.5 a few weeks ago, and it is freaking stunning. Like it makes better music. You can now mix styles. So you're like, hey, I want country lo-fi.
00:18:27
Speaker
Give it to me. wow it'll do it. You can also have it split up all the tracks before you kind of got like one smash track together. Maybe you could remove like the voice from it, but now it'll give you each instrument on its own line in case you want to bring it into like an audio editing app and really play with it, manipulate it and kind of calm some things down, edit little parts of it.
00:18:47
Speaker
Maybe even spin in your own vocals into it. This is becoming like a real, Pro tool very quickly with the amount of updates they're making to it. Wow.
00:18:57
Speaker
Has AI music entered your playlist at all yet? So i I'm into like house music. Yeah. And i imagine a lot of that synth sounding stuff could be replicated using AI and maybe some of the songs that I like have already been Suno creations, but so far I haven't made any note of it.
00:19:21
Speaker
I've also not been dabbling with Suno at all. So curious your thoughts as to Suno could be a marketing tool. Do people I've seen it as a parody where people are making funny songs about a certain event that took place. I saw someone do that this past week at an event I was at. That was like the first time I've seen someone other than you and i talking about yeah you AI advancements. But I don't know. what are your thoughts?
00:19:52
Speaker
For starters, AI music is starting to take a pretty healthy percentage of music that I listen to now. I've actually started unsubscribing from some music apps because I could just make my own music now and just put it on as background music.
00:20:04
Speaker
i I just make my own playlist now of music that I like. Now for work, I just listen to like lyricless music. And Suno is now good enough that I can kind of hit the genre that I like, which I like a really weird genre for work. I like listening to like John Hopkins, which is kind of like this artist who has this like I don't even know. It's like this really experimental. Most people would hate it, but if you want to Google it, just hear what it sounds like. Just Google John Hopkins. So that's kind of the style, but I can kind of recreate what he does and mix it, give it my own spin, uh, in Suno now.
00:20:36
Speaker
Uh, And just put it on playlists. Do you pay for Suno to get more? Yeah. and Okay. You get, you can use, it's a freemium, so you can use their older model and you can listen and you can listen to anything else people have put on there and published.
00:20:49
Speaker
So you could technically just make a ton of songs and tracks, organize and plays lists, unsubscribe from the paid thing and then just listen to them all for free. And then you'd have free music and then only upgrade for a month when you want to make some more, have some variety, unless you make playlists of other people's stuff, which is pretty good too. Yeah.
00:21:05
Speaker
So that's on the music consumer side. As a marketer, this is like the best way to make background tracks. Look, I don't know why any marketer would want to pay for Artlist anymore. Really? Is that good? Stop. Don't like, don't pay for Artlist. Don't pay for stock music sites.
00:21:19
Speaker
Just make your own. It's cheaper. It's faster because the amount of time it takes to find that f freaking track on Artlist or any of the other stock music sites, it takes a long freaking time.
00:21:30
Speaker
Now it is good enough on Suno that you can hit, you can, I can find my track faster on Suno that I can make my music faster on Suno than I can looking for it. And that's just kind of one of those things where it's just harder to find music because you can only listen to one track at a time versus scanning through stock photos where you can clearly like scan through hundreds in a moment.
00:21:51
Speaker
But it's better. And if you pay for it, you have all the rights to it. You can even sell it. I do. I have an album up on Apple if you want to search for Danches on the Apple store. But it's it's Christian music. just Are you using for the are you using the pro model or the or the version 4.1?
00:22:09
Speaker
Pro is the, the pro model is the paid scheme or is the paid, I don't know, tier. So you go from free to pro. I think it's like 10 bucks, 15 bucks a month or something like that. Eight bucks a month. I don't know. It's somewhere around there. It's pretty low.
00:22:23
Speaker
I bought a black Friday deal for an annual subscription last year. So if you want a deal, just wait for black Friday. But I promise like marketers, if you're listening to this, you're like, that's, that's not helpful to me.
00:22:35
Speaker
Please, please, please spend just 30 minutes. Go to the free account. Tell it to make a song. Tell it to make a song about your grandma. I don't care. Just try it.
00:22:47
Speaker
Try it. You will not be disappointed. I promise every marker that I've gotten into Suno to try it. They wrote it off as something silly. Wait until you try it. Everyone that I've had try it is is is amazed. They're surprised.
00:23:01
Speaker
I have taken literal terms and conditions. Yeah, that legal copy from a website, put it in his lyrics. Said, make it a country song. And it sounds unreasonably good.
00:23:13
Speaker
I'm talking about legal copy. It even starts off with like an address and numbers usually. And it's like still sounds unreasonably good. Wow. try it. You can use it for your background music and videos. You can use it to come up with skits for a social, whether it's faceless and you just have the lyrics playing or it's got a face in front of as you're just acting out the scene.
00:23:35
Speaker
I've done all of these things and it makes for great content. And it's a whole new dynamic that marketers understand didn't have access to. Plus like marketers have kind of been known to like use jingles and stuff. We've been doing that for like a hundred years.
00:23:45
Speaker
You know, the first jingle was for Wheaties. first time music was applied to marketing back in like the 1920s. I can't even remember the tune. Nobody does because it's, but you can look, look it up on YouTube.
00:23:58
Speaker
Wheaties was the first one. So marketers have been using music using music a long time, but now it's available in a way that you've never would have expected before. It's cool. I'll have to check it out. Make some songs. i charlo I tried, I tried it one time and it just was so like, not a thing. I ri wrote wrote it off.
00:24:15
Speaker
We'll say for free, you get 3.5 cents on the paid. it's And it's really good. if you If you are amazed at what you get for free, it's 10 times better when you pay for it.
00:24:25
Speaker
Just pay for one month. Try it. Unsubscribe. Just to learn. Just to learn. Dabble. ye Stay up to date. It's worth checking out. i Spend at least 30 minutes. Carve out 30 minutes. Just experiment with it. See what's going on. You either like it and you're like, yeah, i'm going to make some stuff with this or You're like, okay, now I know what's going on.
00:24:41
Speaker
30 minutes this week. You won't be disappointed, I promise. Done. All right, moving on to the sponsored section of this show. Of course, we're peddling high level. Why?
00:24:52
Speaker
Because it's amazing and you need to use it. I've actually talked to a number of you now and I'm like, sounds like you have a business model that should really leverage this. And they're like, ah, it just, damn, it seems a little bit expensive. I'm like, well, are you using Calendly? Yeah.
00:25:07
Speaker
Are you using email marketing? Yeah. How much paying MailChimp? Oh, a couple hundred bucks. I'm like, really? And you're paying for Calendly and you're paying for a funnel software and you're paying to host your website somewhere.
00:25:19
Speaker
You know, you can get that down to $100 with high level, right? Like I had this conversation multiple times and with high level, you get multiple instances. Like if you have an agency, no brainer, even if you're a freelancer and you have lots of clients and you're building them websites or you're building like marketing automation or you're building some kind of thing.
00:25:36
Speaker
for I think $100, you get three instances of it. So three different clients can be hosted on this thing or two clients in yourself. And for $300 a month, you get unlimited, which means you can just keep signing up clients and it gets cheaper and cheaper because, you know, it averages out across more and more clients.
00:25:52
Speaker
Like, I don't know what to tell people. Like, it's not as cheap as like something like kit, which used to be convert kit when you're just starting out. But as soon as you start getting like a few thousand emails in there or a thousand emails,
00:26:04
Speaker
like the costs start to break down and high level doesn't charge you anything for more users or more emails or more sends. I guess they do charge you a little bit on the consumables, but it's like bare rate minimum, like email sends because they outsource that to someone else.
00:26:20
Speaker
But I'm telling you, give it a shot. Also, if you want to talk about it and you're like, hey, but does this work with my situation? Like I'm willing to meet with you for 30 minutes to show you how I'm using it and talk about it a little bit more. Because I know it's like it's kind of a big thing and it's robust, which means it does. There is a learning curve to it. Like there's a lot to learn in there because there's a lot of tools in there.
00:26:39
Speaker
So find me on LinkedIn and send me a DM and get on my linkedin.com slash IN slash digital marketing, Dan connect with me. i say yes to pretty much everyone, unless you look like a creepy, creepy person.
00:26:52
Speaker
I connect with everybody and shoot me a DM, say, Hey, I'd love to take you up on your offer to talk about high level. I'm I'm unsure about it. I will take you up on it and I will show you at at least what I'm doing. And I will tell you the good, the bad. I'll even tell you the ugly. There are some things that are kind of wonky in there, but Everyone's got some wonky and I prefer high levels compared to everyone else's.
00:27:11
Speaker
Anyway, that's it for our sponsor. Thank you. High level. and Let's move into everyday AI and how we're using it to just make life better. Travis, you want to lead us? I've been leading an event that,
00:27:25
Speaker
I've enjoyed, but I'm like, you know what? I think it's time time to pass the baton. I need to make an SOP. So I literally use the voice chat feature of AI to walk through every single step. One, because I'm a verbal processor and just started asking it to have follow-up questions for things that i left out.
00:27:43
Speaker
And sure enough, it made an incredible SOP with every step, timing, timeframe, what's needed, what's what needs to be remembered, both from an admin side to relational side, from a leadership perspective.
00:27:56
Speaker
And that was one of my everyday AI tool. It just was so nice. I literally did it driving home from work. I made the SOP. So I was multitasking and working.
00:28:09
Speaker
i loved it. Yeah, I've been using it in the car more myself. I find that the road noise can interrupt it a little bit, but yeah I have to do it sometimes. What's your second one?
00:28:21
Speaker
We have an Airbnb and I'm realizing as I've been self-managing and leaving reviews for people, I don't know what to say about them. I've interacted with them barely over some text messages. They come to the house, they stay, they leave.
00:28:35
Speaker
Airbnb wants to have very specific. So I just had... chat come up with a few different generic reviews that I could leave for these people high ratings. I left the house clean. Everything's great.
00:28:46
Speaker
Wouldn't complain leaving five stars, but you have to write something. So I just asked chat to write me general review. That was helpful. I mean, I could, I've could, I could have written it, but I'm just like, I just know chat will follow my instructions perfectly and give me what I need a little prompt.
00:29:03
Speaker
Kind of knocks out that monotonous task where you have to think you're like, hey, chat GPT, leave me another review, mix it up this time. Done. This week I used not chat GPT, actually did use chat GPT, but I made a LinkedIn carousel, but I made it really fast. The idea came into my head.
00:29:20
Speaker
ah to make this piece of content. But usually I would never do this because it takes too long to make a carousel. But with a combination of ChatGPT and Gamma, which is Gamma is that design tool that's getting really good now. I actually started paying for Gamma. i was like, oh my gosh, this is worth it. Wow.
00:29:36
Speaker
it one shot at it and had it pretty much done. I probably deleted one slide from it and made of just a few edits, but it was like 95% done because again, chat GPT, I made a little, I started off by asking chat GPT a joke question.
00:29:50
Speaker
I was like, chat GPT based on what you know about me, what Disney, what Disney princess am I? Come on. Yes, I am making you do this right now. I like joked with it and it's like, Oh Dan,
00:30:01
Speaker
Such an experimenter. Okay, let's roll up the sleeves and let's look at the princesses and see which one you fit. And naturally it told me I was bell because she's a nerd. I'm a nerd.
00:30:11
Speaker
I read a lot. She reads a lot. And I was like, good answer. But it got me to think. And I was like, what else could we possibly be asking this to give us insights into ourselves beyond stupid Disney princess quizzes? Um, And so I talked to it and I was like, chat GPT, what other questions could people be asking you based on the fact that you know so much about them as based on all these conversations? So it gave me a list of questions and I narrowed it down and I'm like, oh my gosh, these are really good. Huh?
00:30:38
Speaker
huh can you turn this into a carousel deck and turn it into a carousel deck great can you write the post that fits this carousel deck wrote the post that fits the carousel deck i took the carousel copy threw it into gamma said make this a carousel stick to exactly what's written here bam chose all the images the design and the images fit the design like the design had this like gradient purple blue pink look and all the images had that same style apply to it. I'm like, I don't know how it like somehow is programmed to like generate all the images and it all matched.
00:31:08
Speaker
It looked fantastic. I'll link to it in the description to this LinkedIn carousel. One, the questions are fun. They're revealing questions, but the carousel was really easy. And I deleted a slide, made a few edits, downloaded it, posted to LinkedIn. And this whole carousel was done in 20 minutes, which is insane for ah carousel because carousels are hard.
00:31:29
Speaker
Wow. So that was one way I used it this week. And then I had a, on a more personal side, I got bored of listening to podcasts last Friday. I was painting my guest room based on chat GPT's paint color recommendation.
00:31:42
Speaker
I was painting and i was bored. So i was like, I just turned on chat GPT's advanced voice mode in my AirPods while I was painting. I was like, hi, chat GPT. I'm tired of listening to podcasts. and would like to have a conversation.
00:31:55
Speaker
Let's talk about something educational. I would like to learn more about the Roman empire because I'm a man and I think about the Roman empire. So we had a fun little conversation about the Roman empire. And i'm like, let's start from the beginning.
00:32:06
Speaker
Romulus. what do you know about him? And we worked through Romulus, who's the founder of the Roman empire. And, his backstory and what we know and what we don't know and the myth, the legend, and it's more legend than fact, but what facts do we know? How do we know like, I went into all the different things and I just started covering different parts of it.
00:32:24
Speaker
And, uh, that's where I spent 45 minutes learning from chat. Chippity. ah that was before they updated the advanced voice mode and part of me is like I don't know if that would work as well now because now it's shorter and the new I usually talk to Ember it's like a man's voice kind of a light and energetic voice but he sounds when I ask him questions like this now he sounds a little like bored with my answers
00:32:51
Speaker
like like he's been hanging out with the Monday voice have you talked to Monday oh man Yeah, check out Mondays. It's a voice they dropped, but it's like, I don't know how to describe this voice, but it's like too cool for school.
00:33:05
Speaker
And it's always like, oh, okay. I guess we'll talk about that. If we really have to go there, but we've seen them. It's like a on we it's that character from inside out.
00:33:18
Speaker
If you've seen the second one. Yeah, what well, I have seen the second one. i'm trying to think it's the purple character that's like always like, oh, OK, and it's sarcastic and all that kind of stuff.
00:33:29
Speaker
It's just annoyed. Yeah. So if you go to Monday, that's what that voice is. It's specifically got personality and it's too cool for school. Yikes. Moving on to our next segment. We have a poll that I ran on LinkedIn and I asked,
00:33:43
Speaker
the audience, how often do you use deep research tools for AI? I was curious, like, it's a major tool set. And I was wondering how often people actually use it. And this was the breakdown for daily, weekly, monthly, I've tried it before and never.
00:33:57
Speaker
And 21% are using it daily, which was higher than I thought. 41% are using it weekly. That's kind of where I fall. i'm kind of like using it every every week or so. 13% said Monday, 11% said I've never tried it before. And 14% said never.
00:34:14
Speaker
Where do you fall on deep research? I've tried it before. But you don't use it right. You've tried it before. You've used it a few times. so i I don't think I have the personality set that makes me want to have the kind of information that it spits out.
00:34:31
Speaker
I mean, it is just so much information. So I'd probably, if you had a yearly category on here, that'd probably be maybe quarterly. Yeah. I just haven't found it for my current role or focuses that I've needed it. So yeah, I just, you got to want to go deep and you got to have to know what you want it, why you want it really is the hard part.
00:34:58
Speaker
And I almost think like people need to be shown like more use cases of how to get the most out of it. Cause right now it feels like you got a Ferrari in the garage. You're I don't even know where to take this thing. Where should I take it? Right. Generally I like to use it for audience research, but I also like to use it a lot.
00:35:11
Speaker
Not a Ferrari. It's more like an F1. i would i would easily take a Ferrari out. It's like an F1. I'm like, i what the heck? How do you even plug the steering wheel on here or get in?
00:35:25
Speaker
yeah That's right. The steering wheels come off of those things, huh? Yeah. And bro, have you seen an F1 steering wheel? Not really, but I have seen them take it off and on.
00:35:36
Speaker
On that steering wheel. Do you know they can control how much power is in the front and the back instantly? Like there's dials that they are, they are turning up or down to put more, more power in the back or the front, depending on which turn. And they're constantly adjusting it. That's why people don't realize how mentally challenging it is to be an F1 driver. It's not just gas and steering.
00:35:57
Speaker
It's like a complex video game, except it's not a video game. Yes. Yeah. It's your life going 245 miles an hour. So yeah, that's how I feel about deep research. I'm like, uh, I, So where do I, how do you make the wheel spin? ah What button is that?
00:36:15
Speaker
Yeah, it's, it's an incredible tool. I use it all the time to like give it fodder for then a reasoning model to go and give me answers. So when I want to dive deep into a topic, I'm like, Hey, go do a deep research report into that. Okay. Now based on this deep research report, what should I be doing?
00:36:31
Speaker
For example, I was like forming a business. Be like, well, this is what I'm thinking about doing. Based on my model, go and do a deep research report of all the different business models and think it over. Because you got to think, if you pair it with a reasoning model, it can think through all the different stuff as it's gathering all the research and think and think and think and then give you really good answers.
00:36:47
Speaker
So if you want to, if you have a pretty serious decision coming up, you should be using deep research to kind of find more information for you and analyze it and then come back with thoughts and concerns and considerations you should be making.
00:36:59
Speaker
Uh, so. Well, I'll probably need to do a whole episode of just on deep research and how to dive into it. So that's coming because I've needed to do it and I haven't done it yet because it's a major tool that I think we could be all using better.
00:37:12
Speaker
So that was the poll. Lots of people using it. I was impressed. The audience, the audience more so after, especially after meeting a bunch of you, like you guys are more savvy or very savvy compared to the average user that I'll meet at like live events.
00:37:27
Speaker
So that's cool.
AI Video Tools and Challenges
00:37:28
Speaker
Let's be honest, Dan. I'm more of the average user. That's okay. You're still using it?
00:37:42
Speaker
All right. And to finish off with the fun one, the viral post of the week, this actually came out a few weeks ago, but I didn't have time to cover it in past ah episodes, was this video that was created purely from Google's VO3 video creation tool.
00:37:58
Speaker
And it was like a fake pharmaceutical ad for a fake medicine called Pupapfen. where if you haven't seen the video, it's adorable. It's cute. It's essentially like people are sad. So they prescribe pupper fin and it gives them an antibody of some kind or some kind of pheromone that attracts puppies.
00:38:17
Speaker
So everybody has puppies in their lives and makes them happy. And the video looks super convincing. Like it looks good. B-roll. Like I think if we were all discerning and we're pretty familiar with ai video, you you would be able to tell, but it was so convincing that I'm like, you could use this to make a legitimate commercial because pharmaceutical commercials are pretty straightforward that you could save a hundred thousand dollars and spend $250 on VO3 and actually put this together.
00:38:45
Speaker
That's pretty good. And the video is hilarious, though. They sneak in some jokes and some things in there, even though it looks and sounds like a pharmaceutical commercial. I'll link to it in the description. Watch it sometime. It'll kind of give you an idea of like, wow, like we could actually be using this to make videos.
00:39:01
Speaker
I will say I've talked to some video editing friends that are like, man, I'm trying to get this to work, but it's like really squirrely and hard. So just because it can make it doesn't make it means it's easy to use or that it won't take you a freaking amazing amount of time just to put together one 60 second video.
00:39:18
Speaker
It will. It's hard. It's squarely. You have to generate multiple things that will take you a week or two in order to generate a 60 second video. But compared to the hundred thousand dollars it used to take to make some of these things, which is wild. like Well,
00:39:34
Speaker
ah The Wall Street Journal also put together a great like tutorial. They knocked out a video, fake video of like day in the life of living with a robot or something like that. Oh, really? And it was pretty good. But like they went through the process of how they made it. You're like, oh my gosh, that is so complicated in order to do it And they used a mix of tools, VO3 runway and a few other ones, mid-journey, to try to get the characters to be consistent. You watch the video, you're like, eh, still looks like But...
00:39:59
Speaker
but It's definitely coming faster, especially with the audio now in there. You're like, okay, like this is this is coming along. Right. I still don't feel like it's there yet, but it's it's certainly making strides.
00:40:12
Speaker
We are far... i mean, we're only halfway into 2025 and we're beyond where I thought we'd be by this point. like that Puppervin video is much better than I thought we'd be at the, by the end of the year. So who knows what's going to happen by the beginning of 2026. And a lot of it is just the cost of how much it takes to, to run the servers to power these things. Yeah.
00:40:40
Speaker
But the cost is dropping dramatically. Like they just released Oh three for chat to PT just a month or so ago. Yeah. Yeah. when When did that come out? think it came out in April.
00:40:52
Speaker
So 03 came out in April, right? And it was like $80 to run on the API for a million tokens or something like that. It's $80 to run this this tool for that many tokens.
00:41:06
Speaker
They cut it by like a factor of like five or 10 or something like that in price this last week. And they put the pro model at that level. I'm like, It didn't even take a year for it to drop in cost dramatically. You're like, what the heck?
00:41:21
Speaker
This is amazing. Like the costs are dropping faster than even expected. And a 10 X drop a year is a massive drop, but it's even within a few months, they dropped the cost by five X on their most, one of their most advanced models and put the new King on top of the $80 per million tokens thing.
00:41:40
Speaker
So it just goes to show you that things are going very, very fast. And that's all we have today for the Bot Bros, the segment of the AI-driven marketer.
00:41:50
Speaker
If you got some value out of this, please go and leave a review, leave a star rating in Spotify, Apple, or give us a thumbs up on YouTube. It helps the show out immensely. And stay tuned for our next episode coming next