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This AI Sales Sequence Works While You Sleep (And Knows What Your Leads Want)
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In this AI marketing podcast episode, Dan Sanchez breaks down how he built an AI-powered sales email sequence that writes hyper-personalized emails for each prospect on autopilot. Using High Level and ChatGPT, Dan shows step-by-step how to create dynamic prompts that adapt to each user's goals, business, and role—resulting in unique messages that actually convert. He not only explains the framework but gives away the exact sequence at the end of the episode, walking you through how to implement it or download it directly.
My Favorite AI Tools:
- ChatGPT - https://openai.com/
- High Level Marketing Platform - https://danchez.com/highlevel
- AI Podcasting Tools - https://danchez.com/podtools
- n8n AI Automation Platform - https://danchez.com/n8n
Resources Mentioned:
- AI Automation Vault - https://aiautomationvault.com
Timestamps:
- 00:00 - Email automation vs. AI personalization
- 01:00 - How the High Level platform supports custom AI
- 02:45 - Where AI fits into the sales email flow
- 04:30 - Using prompt engineering for consistency
- 06:00 - Injecting custom data into prompts dynamically
- 08:00 - What an AI-written email looks like
- 09:30 - How it adapts to different personas and industries
- 10:45 - Where to download Dan's full AI sales sequence
Recommended
Transcript
Introduction to AI-Driven Email Marketing
00:00:00
Speaker
Everybody knows about the power of automated email so that you can be sending out emails to your prospects while you're sipping pina coladas on the beach. But did you know that AI can now be customizing every single email that goes out so that every single one of them is tailor-made to the individual prospects' goals and motivations while you're sipping that pina colada?
00:00:21
Speaker
That's what I want to show you in it this very episode. Let's dive into it. Welcome back to the AI Driven Marketer. I'm Dan Sanchez. My friends call me Danchez. And today I want to show you that sequence. I don't want to just show you what it does, how it works and how it's looking for me, but I even want to give it away to you. If you stick around to the end of the episode, I'll actually show you the whole HighLevel campaign, where you can go to get it, download it, tweak it for yourself, and keep the whole kit and caboodle.
HighLevel Sponsorship & Capabilities
00:00:49
Speaker
Because this episode is sponsored by HighLevel, and what I'm doing is trying to figure out the best and most unique ways of using this amazing tool and the AI built into it in order to actually make your marketing and your sales sequences like this one so much more effective. There's not enough people...
00:01:08
Speaker
utilizing some of the tools like this out there. So I'm so excited to be partnering with High Level and developing this series so that everybody can be leveraging and up-leveling their use of AI to come up with hyper-personalized content.
00:01:20
Speaker
So let's dive into it. For starters, I'm opening up my screen and for those audio listeners, I will be showing some visual things, but I'll be walking along in the same time ah verbally so that you get a sense for where we are.
00:01:34
Speaker
But if you want to watch this, join me over in the AI driven market or YouTube channel or open up this on Apple podcasts or on Spotify. A lot of these places play videos nowadays. So check to see if this video is available where you're at and we can be walking along together.
Demonstrating AI in Email Sequences
00:01:46
Speaker
I am in an automation built in high level. And if you saw the lead nurture sequence, it is almost the exact same sequence. In fact, I just copied and pasted the whole thing over and then used it to start building out the email sequence for this sales sequence that follows my nurture sequence of emails.
00:02:03
Speaker
This comes almost directly after the five-day nurture sequence if you're an AI leader. It actually discerns in the middle ah where where you're at because you tell me in the form. And this one comes right afterwards. The big difference in this one is that, of course, I'm prompting ChatGPT totally differently. I'm actually letting AI write almost the bulk of the email that comes from this sequence.
00:02:25
Speaker
So like the other one, it's kind of a repetitive process of... prompting ChatGPT, mapping its response to a custom field, and then injecting that custom field into an email.
00:02:35
Speaker
But the big difference is, of course, I'm prompting it entirely differently. So I'm going to go and look over this prompt with you because that's going to be a big thing. I'm actually giving away this whole prompt at the end of the video, so stay tuned for it because I can't, I'm not just going to read it all to you. It's kind of a long prompt.
00:02:51
Speaker
I find that the term prompt engineering entirely is actually still useful, even though I don't think you really have to engineer prompts in ChatGPT. When you're automating things, you really do need to engineer it so that it has a consistency, even when you have different variables coming into the scene like in this one.
00:03:08
Speaker
So this one, I'm actually prompting ChatGPT with, you're writing the first sales email in a five-part sequence that follows an educational lead magnet outline below. Every single prompt I give to ChatGPT has a different set of criteria that I'm trying to get it to follow. That kind of sets the tone for this particular email.
00:03:27
Speaker
Things like acknowledge the reader's effort effort and congratulate them subtly. Affirm that learning is valuable, but not the end. Leverage the few things we know about them to you to the user to tailor the points just to them, not just to by injecting their title either, but addressing their world. That's a really important ah note there.
00:03:46
Speaker
ah Gently highlight the gap between knowledge and real world transformation and it goes on and on to to kind of highlight these things. Then it actually injects in this different part of the prompt everything we know about them.
Automation and Personalization Techniques
00:03:57
Speaker
That's everything they gave us to it gave to us in the form when they accepted or asked for the lead magnet because this the sales sequence following after the lead magnet. But we still have that information. We're now going to use that to customize the email.
00:04:09
Speaker
And we have I have a few different places because I don't want to have to if I want to change one part of some of these. What if I'm been using the same description of the lead magnet over and over again, five times an email? Well, if you want to be a nerd, like what if I wanted to change the lead magnet?
00:04:25
Speaker
Well, then I'd have to change it all five prompts all for all five emails. But in high level, there's these awesome things called custom values where you can like write something once and then just inject that like ah merge tag into it. So here I'm on the custom values page. You can see I created a custom value for the core offer I'm trying to sell so i don't have to keep repeating it every time. I could just be like, hey, here's the core offer, the lead magnet that it's the sales sequence is following, and the sales writing style.
00:04:56
Speaker
i ah So I have all these documented here so that AI can actually know within one big long prompt everything it needs to know about the offer, the lead magnet that came before it, and the writing style that I want. Now, if I change just one of these, maybe I change make an addition to the the lead magnet it's following, I want to give it some more context, then it changes it in all of those emails.
00:05:16
Speaker
So that's not AI. That's just smart automation right there. So I have a place in the prompt where all three of those get injected. Then I have an example email output of what this should look like. Because, of course, I'm building this.
00:05:30
Speaker
I'm kind of building this prompt and this whole sequence alongside ChatGPT as my co-pilot in building these things. And so it helped me model what the email could look like. And this is a big deal when you want it to be consistent. You really need to model what it looks like, even the HTML of where it should be.
00:05:46
Speaker
um It's and rendering all this in HTML and I'm injecting into the email. And then I have some important like important output guidelines. This is kind of like where I stick the last things. I'm like, hey, stop doing this, start doing that. Every time you test it and iterate onto it, you might add another bullet point of like, do more of this, do more of that. And this is kind of like the last part of the prompt where I finish that off.
00:06:08
Speaker
So this is all good, and of course, ChatGPT prompts, ah gets prompted, gives me an output. I use HighLevel to then stash what ChatGPT gives me into a custom field that then gets turned into this very simple email. In fact, let me show you the email. Let me show you how simple this is.
00:06:26
Speaker
I'm letting ChatGPT do almost all the work. it's ah even even the first name Even the first name greeting, I'm get letting ChatGPT do. The only thing that's di the same every time is this call to action. I could probably have AI do that part too, but just for funsies, this is the same.
00:06:39
Speaker
My signature is the same every time. so And the like form of the email, the very basic block of like the header and the unsubscribe buttons, which I have at the top and the bottom.
00:06:50
Speaker
um are all part of the email otherwise chat gpt is writing the whole stinking email pretty much all of it so let's take a look at what this email looks like so i went and sent a few tests to myself we have the first opening test where it says hi sean which is always my test name because sean sanchez is always a tongue twister and a fun one um it says congrats on completing the ai fundamentals course remember ai's written this whole thing from hi sean all the way down to where the call to action is a this is all ai written Um, and I'm, ah I'm comfortable with these going out. I've engineered it. I've tested it. I know these are going to be consistent, um, in the way they're following up, but they're hyper personalized now. And they're always different, but different in the way that I want them to be.
00:07:30
Speaker
So you can see I did for a test here. I put myself as a content marketing director at sweet fish media, who sells podcasts, the B2Bs. ah mid-sized B2B companies. And this is the copy that it came up with that kind of tailors it to the situation. It says, and for someone like you at the helm of content marketing for Sweetfish, the stakes are high. You're not just creating content, you're crafting narratives that resonate with mid-sized B2B companies.
00:07:51
Speaker
You're guiding them through the noise, helping them find clarity and direction. That's copy that's customized for that particular person. Now that's a made up individual, but it actually customizes little bits and pieces of every part of every email.
00:08:08
Speaker
AI is highly persuasive. And if you can give it more information, it will improve how it writes the email for that particular individual. I've tested this with heads of marketing, CMOs, directors of demand gen, and they all get tailored for the particular individual.
00:08:25
Speaker
So let's take a look at another one. Imagine starting your day with podcast episodes prepped, audience insights prioritized on a content calendar that practically runs itself.
00:08:36
Speaker
Oh, it knew to work in podcast episodes. It figured a content marketing director working at a podcast agency is probably using podcasts as part of the marketing flow.
00:08:47
Speaker
I didn't specify this. It just wrote it. Interesting. that's That's the sweet fish vision when AI becomes not just a tool, but a teammate.
00:08:57
Speaker
I see you've completed the course and now it's time to paint a picture of what's possible when AI is fully integrated into your content marketing strategy. Again. It's not Mad Libs, it's writing it just for that person.
00:09:09
Speaker
In high performing teams that AI takes care of the groundwork, allowing human creativity and strategy to shine. Here's a brief peek into our workflow. And then it gives, and it always has a slightly different workflow depending on who's coming through the sequence. It gives a numbered list.
00:09:23
Speaker
Isn't it? This isn't about replacing your team. It's about amplifying what they do best, fostering dynamic conversations and building genuine connections with mid-sized companies. The future of content marketing can look exactly like this. And then the call to action.
00:09:38
Speaker
This is an awesome sales sequence because it's hyper-personalized for the individual. We don't have to just send emails that are one size fits all. We don't have to create three different sales sequences to fit the three most broad.
00:09:53
Speaker
We can create one sales sequence and know it's hyper-personalized for every single person coming through. And of course, you narrow it in in order to make sure it doesn't go off the rails somewhere and that you're comfortable with the output
Accessing AI Email Sequences
00:10:05
Speaker
that it's giving. But this is the future that AI affords us.
00:10:08
Speaker
Now, if you want this whole sequence with everything already plugged in, if you want ah this sequence, all the prompts, everything as I have it, and then you just customize it for yourself, let me tell you about it, because that's why i want to tell you about High Level.
00:10:25
Speaker
I have AIautomationvault.com where you can get the hyper-personalized nurture sequence I talked about two weeks ago, but now you can get the hyper-personalized sales sequence. It says it's coming soon, not now. By the time you watch this video, this will have been replaced and be part of the vault.
00:10:42
Speaker
So you can unlock the vault and get access to these two high-level sequences. um You do have to have a high-level account, so start one. It's about $100 a month. or just start a free trial. You get a 30-day trial with my affiliate link.
00:10:55
Speaker
And you can take a look at it, figure it out, and you can continue on with high level. And that's great because it's an awesome program or figure out how to replicate it in your own CRM. If you want to access my own very prompts and how it's all linked together in order to achieve the same output.
00:11:11
Speaker
So go to AI automation vault.com and unlock the vault.com. Thank you so much for listening to the AI-Driven Marketer. If you could just take a moment to give me a thumbs up on YouTube or a rating across any of the podcast apps you're listening to it on, it would mean the world to me and it helps out the show a ton.
00:11:30
Speaker
Thank you.