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00:00:01
Marketers, You’re Not Competing With Humans Anymore
933 Plays1 month ago
Get a free 30-day trial of High Level: https://danchez.com/highlevel
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the explosive rise of AI-generated video content across social platforms. From eerie dreamlike filters to hyperrealistic diving cats and cringe-worthy talking head ads, they unpack the bizarre, viral, and groundbreaking shifts AI is catalyzing in digital media. The brothers also debate the idea of marketers becoming "vibe coders," leveraging tools like Claude’s AI artifacts and Lovable to automate code-free creativity. Finally, they spotlight a powerful new use case inside High Level—AI agents that can take calls, answer questions, and book meetings like a human receptionist.
My Favorite AI Tools:
- Tella - https://danchez.com/tella
- High Level - https://danchez.com/highlevel
- Zencastr - https://danchez.com/podtools
- n8n - https://danchez.com/n8n
Resources Mentioned:
- Claude AI Artifacts - https://claude.ai
- Lovable (landing page builder) - https://lovable.so
- Visual Studio Code - https://code.visualstudio.com
- MidJourney - https://www.midjourney.com
- Sam Altman Poll: https://x.com/sama/status/1937607691519819863
- SimilarWeb App Download Chart - https://x.com/Similarweb/status/1937403925461610629
Timestamps:
- 00:01 – AI video takes over social feeds
- 01:20 – Creepiness, creativity, and viral AI video trends
- 04:00 – AI influencers and deepfake marketing cringe
- 06:00 – Competing with AI-powered creators for attention
- 07:00 – Trust, truth, and personal brands as future marketing anchors
- 10:00 – The rise of AI agents and truth scarcity in media
- 14:00 – Will all marketers become "vibe coders"? Debate begins
- 18:00 – High Level's AI agent for calls and meeting booking
- 20:00 – Real-life use cases: ChatGPT as a research and creativity assistant
- 24:00 – MidJourney animation and visual content for social
- 29:00 – ChatGPT outpacing app downloads and future of mobile models
Recommended
Transcript
00:00:01
Danchez
AI video is now starting to take over social media in ways I don't think any of us could have really predicted. It's all over short form videos, of course, but it's starting to take over all kinds of social feeds, whether it's images, but specifically video now is starting to have a moment.
00:00:17
Danchez
And it's happening faster than we all expected. Also in this episode, we're going to be getting into a little bit of a debate between the two of us. i'm going to be talking about how I think all marketers, or at least a lot of marketers, are going to be vibe coders within the next 12 months.
00:00:34
Danchez
But welcome back to Bot Bros, a segment of the AI-driven marketer. We talk about the news that marketers need to pay attention to when it comes to AI because there's so much hype out there. We're trying to find the things that are the most helpful for marketers.
00:00:47
Danchez
in the sea of updates going on out there. I'm Dan Sanchez, and I'm joined by my brother, Travis Sanchez.
00:00:55
Travis
and Hey. Oh, it's all right.
00:00:57
Danchez
So let's jump into that first story, your feeds. If you haven't been on social media in the last couple of weeks, maybe you haven't noticed, but I'm assuming that you've been on TikTok or Instagram Reels or some YouTube shorts and you've seen what's going on.
00:01:14
Danchez
I mean, it's it's happening on LinkedIn. It's happening on X. like It's kind of everywhere, but it's really apparent in the short form videos.
00:01:22
Danchez
Trav, what have you seen going on out there yourself?
00:01:25
Travis
The things that stick out to me the most when it comes to social media content, one are the videos that start normal. It's like a human talking to the camera and they're moving about the room. And then all of a sudden the whole room starts shifting in this bad dream level creepiness where sometimes the person turns inside out and then their face.
00:01:45
Travis
i don't know if you've seen these videos where it's almost like,
00:01:47
Danchez
Yeah.
00:01:49
Travis
terrifying it It hits me different in a way that I'm like, this is not right. And then there is the satisfying AI videos. Like we talked about, I think last week, cutting fruit with a knife that's made of glass and just, I don't know who is sound engineering it.
00:02:03
Travis
I don't know if that's Sora sound engineering it, but the video is so crispy and clean. The the sound is amazing. So it's just like, what's the,
00:02:12
Danchez
It's like this whole ASMR experience on top of something visually just satisfying.
00:02:14
Travis
Yes. It's like mental floss somehow. It's just like, ha.
00:02:19
Danchez
Mental floss.
00:02:19
Travis
Anyways. Yeah. I just love it. and I'm trying to think of the other AI videos that people have been coming out with.
00:02:22
Danchez
That's kind of the thing.
00:02:25
Danchez
go ahead.
00:02:28
Travis
Oh, and then marketing. People are trying to use like their own talking head with, I think it's Gen a i uses talking head stuff, which I think is the worst.
00:02:36
Danchez
Yeah.
00:02:37
Travis
When I see any sponsored ad with a talking head AI generated person, oh, oh, gives me like the cringe vibes so hard.
00:02:45
Danchez
Yeah. There's AI influencers out there showing product. And I mean, i've heard Gary Vee say this many times that like all of us have seen an AI influencer showing some kind of basic product and it's just not even a real person.
00:02:59
Danchez
It's just fake.
00:03:00
Travis
I know.
00:03:00
Danchez
Sometimes it's sponsored, sometimes it's not. So yeah. so This is the beginning and it's it's getting faster because I didn't expect AI to really start hitting social like this until it got better.
00:03:13
Danchez
But I think creators are just getting creative with the the what you can and can't do.
00:03:16
Travis
Correct.
00:03:19
Danchez
And they're testing it to the point where they're finding the things that work. They're finding that fear factor, that gross factor, that what the heck is this factor or that satisfying ASMR.
00:03:30
Danchez
Leave it to creators. We'll get creative and trying to find that thing that hits the algo and they'll just keep testing things over over and over. But with AI video, You get unlimited shots. it's It's like the world's your oyster because you can have whatever you can come up with in your head, you can now make.
00:03:45
Danchez
It doesn't matter if it's like $100 million looking film. As long as it's five seconds or eight seconds, you can pretty much produce it, which is just crazy.
00:03:51
Travis
right
00:03:55
Travis
Have you seen the Yeti or Gorilla or I guess it's like Bigfoot dudes who like yeah, the vlog Yeti.
00:04:01
Danchez
Yeah, the vlog the vlog Yeti. Yeah. Hey, guys, I'm up in the tree.
00:04:06
Travis
That one's taken over like crazy.
00:04:09
Danchez
Or the one that I've seen over and over again, this one's more on X demonstrating like a new AI feature, but it's gone viral on X as the cat's diving off the diving board.
00:04:17
Travis
I haven't seen it.
00:04:18
Danchez
They look hyper realistic. It looks like a cat diving. Now the weight of the cat hitting the diving board, you're like a cat wouldn't be able to push the diving board down that much. it definitely looks like a cat doing a few flips in a rare and then landing into the water.
00:04:29
Travis
Wow.
00:04:30
Danchez
And the sound of the diving board, the sound of the water sounds real.
00:04:34
Travis
Wow.
00:04:35
Danchez
And the the motion of the cat, and the the just the, you know, you've seen the AI videos where it's like showing a gymnast or a diver and the limbs go all nuts.
00:04:43
Travis
Yeah, it's crazy.
00:04:43
Danchez
This one looks good.
00:04:44
Travis
Oh, really?
00:04:44
Danchez
This one looks good. Yeah, the cat looks real jumping into the water. Those are going viral. I'm like, okay.
00:04:50
Travis
Oh, the baby, every turning Theo Vaughn or Donald Trump into babies talking, yeah, that that's...
00:04:54
Danchez
Yeah, to babies on podcast.
00:04:57
Travis
I don't know what about that was so fun to watch, but it sure was.
00:05:01
Danchez
Yeah. This is only going to continue. And this is why it's important to talk about today because we are no longer just competing with other creators. We are no longer competing with other just marketers. We're competing with creators and marketers with AI and the possibility of creating just about everything.
00:05:20
Danchez
And it's only going to get crazier as the technology becomes more capable.
00:05:20
Travis
huh.
00:05:24
Danchez
Cause right now you got to render ah quite quite a few to get what they're getting right now.
00:05:24
Travis
Wow.
00:05:29
Danchez
But it's just nuts. this is This is the attention we have to compete for. We have to compete with creators that are extremely creative, and there's a lot of them, so there's a lot of numbers going for creators.
00:05:39
Travis
Well, and they can, how fast can they produce and test their ideas in their creativity to see what sticks?
00:05:43
Danchez
Right. And marketers tend to go slow because we got to get approvals, right? We got to have, you know, we got to have like five layers of people like sign off on creative before we run it sometimes. And that's going to be a problem because creators are going to be able to run businesses way faster and set up all kinds of weird ads that get attention.
00:05:55
Travis
Yeah.
00:06:00
Travis
Right.
00:06:02
Danchez
There's certainly going to be a lot of arbitrage going on where people figure out a hack and then they figure out how to monetize it and then they sell it.
00:06:05
Travis
Yeah.
00:06:07
Danchez
But because it's AI, people can duplicate it really fast and spin it up. I'm like, oh, this is going to be a weird attention war that we're getting into. And marketers, you need to be aware of it because this is, I'm amazed what it is now.
00:06:20
Danchez
It's going to get crazier. It's just going to get crazier.
00:06:23
Travis
Extreme example, Iran trying to use AI to create an image of a downed F-35, convincing the American people that they have downed an Israeli American-made F-35 and they have an Israeli woman hostage.
00:06:29
Danchez
Oh, yeah. Yeah.
00:06:36
Travis
and Bro, I don't know if you've seen the memes behind that one image.
00:06:39
Danchez
I have.
00:06:41
Travis
They're like, hey, Iran took down a Star Destroyer and they replaced they put a Star Destroyer from Star Wars in the image.
00:06:47
Danchez
that's
00:06:48
Travis
Yeah. ah like Iran's marketing team.
00:06:56
Travis
Oh my gosh.
00:06:57
Danchez
funny. Dude, truth is going to become a premium.
00:07:01
Travis
Oh.
00:07:02
Danchez
And this is probably, like, if you're marketing and you're trying to go for the long term, this is where we're going to play in the future because the quick hacks are going to be difficult to compete with. But if we can play the long game, and it's really hard for marketers to play the long game,
00:07:15
Danchez
because the the quarterly cycle wants numbers now.
00:07:17
Travis
Yeah. I was going say.
00:07:19
Danchez
So I don't know, get get good at doing the creator cheap hack hack thing to get something new, but then you're always on the hook for finding that cheap viral hack really hard.
00:07:26
Travis
Right.
00:07:27
Danchez
Piggybacking off the cheap hirate viral hacks and being the second in, or play the long game, which is build trust, be that solid voice showing up over and over again, even though you don't go viral nearly as much, you don't get attention, but people keep coming back because they want...
00:07:36
Travis
Right.
00:07:42
Danchez
Something substantial. They want somebody human actually analyzing and speaking into these things and sharing stories, which AI will never be able to do. It'd be like this, oh, you too kind of thing.
00:07:52
Travis
I just talked to a friend about
00:07:52
Danchez
you know
00:07:55
Travis
how truth on social media is only going to get more difficult. People creating realistic news breaks or whatever it's called when there's hot news off the press, breaking news.
00:08:08
Danchez
Breaking news.
00:08:08
Travis
And when the person talking behind a desk, there's not a lot of motion. So it's a lot easier to fake a talking head. And she's like breaking news. And then it says something funny at the end. And you're like, oh my gosh, I thought that was actually ah real breaking news segment off of CNN, Fox, whatever you listen to.
00:08:20
Danchez
real breaking fingers. Yeah.
00:08:25
Travis
and how lot live performance is going to be extraordinarily more valuable because you're able to know that you know what you're seeing is real versus on social media, even emotions and authentic stories might not be genuine.
00:08:36
Danchez
Yeah.
00:08:44
Danchez
Yeah.
00:08:44
Travis
So it's hard to know where the future of truth is on on the video side.
00:08:50
Danchez
I think it's going to be personal brands from verified accounts doing thought leadership.
00:08:50
Travis
Yikes.
00:08:57
Danchez
Essentially, just triggered the balloons. Leading people's thinking and just showing up over and over again.
00:09:00
Travis
Right. Right.
00:09:03
Danchez
The people that are like just showing up, they're political commentators, they're marketers. They're like Alex Hermosi showing up and they're just showing up regularly, adding value, being real over and over again.
00:09:09
Travis
Right.
00:09:14
Danchez
Eventually, blockchain will be able to verify if it actually came from them.
00:09:17
Travis
Yeah.
00:09:18
Danchez
we'll need that. Like those verified accounts and paying attention, did it actually come from their account? Well, did it come from the verified account? That's going to be the source of truth that we're leaning on, and we're going to have to lean on experts like that in order to cut through the noise because there's going to be so much of it.
00:09:23
Travis
Wow.
00:09:31
Travis
I saw video of Trump, not to continue to beat this dead horse, but I saw video of Trump in the Oval Office making an announcement and it looked real because it was kind of fuzzy as if someone copied a video, copied video, copied to video, copied video.
00:09:41
Danchez
Yeah. Yeah. Yeah.
00:09:46
Travis
Sounded like him, looked like him. And I looked at it and I went, he wouldn't say that. That is not something he would say. And sure enough, comments after comments of all of the baby boomers who are so one patriotic for Trump and two, they just believe everything. So they're like, Oh, he finally said Jesus is the King of Kings. That's amazing. I was like, he did not say that.
00:10:08
Travis
This is not a real video.
00:10:12
Danchez
yeah
00:10:12
Travis
Anyways, I was, but I was almost convinced that it was, I was like, Whoa, I can't believe. And then I looked at him like, no.
00:10:20
Danchez
truth it's gonna be at a premium that's where marketers need to double down unfortunately marketers aren't really known for truth so marketers got to get your stuff together stop being stop lying stop pushing the truth
00:10:22
Travis
Yeah. For sure.
00:10:35
Danchez
Next in the news is Anthropic has been pushing heavy on this code thing for a while now. And theyve this is where they're going. And OpenAI is trying to catch up with them now because they realize this is so this is really powerful.
00:10:48
Danchez
But they've launched new things. Cloud has just launched something called AI-powered artifacts. Now, if you didn't know, artifacts are like, you know, like ChatGPT has a canvas mode.
00:10:59
Travis
Okay.
00:10:59
Danchez
Right. You can write it and open up into like a separate doc window where you can edit what ChatGPT gives you.
00:11:02
Travis
Yes. Yes. Yes.
00:11:04
Danchez
Cloud has that too. It's called an artifact. It's just canvas.
00:11:07
Travis
Okay. Weird.
00:11:08
Danchez
But the difference is, is you can, in an artifact, you can actually code applications and it could render the code, little mini apps. And in Cloud, you can actually share a URL of that to someone who's not even in Cloud and share like, oh, look, here's a little like style guide and designed up and stuff.
00:11:23
Danchez
You could share a little, yeah, I've seen people make little Jeopardy boards. It's actually interactive. It didn't have a database in it, but like it didn't matter. Now they launched it. So it's AI powered. You can actually build a little mini AI powered app that runs some kind of like maybe, maybe it's it's like, it's like a next level up from a custom GPT where you can put instructions like, Hey, when someone puts in this, run it through this system and then format it this way.
00:11:49
Danchez
But now it's like being able to code your own little mini powered AI applications.
00:11:53
Travis
wow
00:11:53
Danchez
uh, Claude's also launched their own AI. ver Like they essentially did a deep integration with the AI code agent into something called a, VS Studio or Visual, think it's called Visual Studio, which is an old school app that's been out there for free forever, that it's kind of like a beginning coding app.
00:12:12
Danchez
Most people who start to code and really take the path of learning how to code have used this. And they did an awesome integration to something that was free. People are paying for Cursor or other code apps. Like i I started paying for Lovable, which is like this code website when I used to spin up some landing pages recently because building landing pages sucks.
00:12:32
Danchez
ChatGPT can now write all the copy for you. And it might even be able to design like a little thumbnail of like what the landing page could look like. But you can't like the design to the code was always difficult.
00:12:43
Danchez
But now with Lovable, you're like, make me a landing page. Here's all the copy from ChatGPT. Make it look like this website. do bam, full landing page.
00:12:51
Travis
you're
00:12:51
Danchez
Oh, it's off a little bit there. Hey, fix this, this, and this. Bam, bam, bam, bam. Oh, and embed this form from my CRM. Bam, done. I built a landing page in like 30 minutes. And it usually takes me at least four hours to build a landing page, even with the drag and drop builder.
00:13:05
Danchez
And think about how often we have to build landing pages as marketers. Like we just went off pages to advertise a new thing. No, hey we just vibe code that sucker. That's why I'm thinking like within the next year,
00:13:17
Danchez
we most of us will be vibe coding. I'll say over 50% of marketers who are into AI will be vibe coding.
00:13:24
Travis
this is where This is where I started to disagree because I don't see marketers as specialists as deep as coding.
00:13:25
Danchez
That's my prediction.
00:13:33
Travis
Now, I know you are because you I think you started coding before you became more into marketing. Is that right?
00:13:44
Danchez
That kind of happened at the same time.
00:13:44
Travis
Was it kind of hand in hand? I'm just saying I don't think most marketers are...
00:13:46
Danchez
Yeah.
00:13:49
Travis
that have the knowledge base of coding like you do. So I don't think everyone will be vibe coding. I think they'll still be leaning on their developers to and the developers who know it will just be able to multiply their effectiveness and efficiency 10 Code.
00:14:04
Danchez
I think it'll become to the point where you don't even need to know what I know within the next year. I think they'll be that good.
00:14:11
Danchez
Like you won't have to know crap about code. You won't even have to know HTML. And a lot of marketers know how to little bit of HTML.
00:14:17
Travis
so
00:14:19
Danchez
They're like, oh, bold tag to make something cool.
00:14:21
Travis
Coding will become obsolete is what you're saying. Like people won't even talk about coding. They're just like, go build the website. And you're like, oh yeah, all you have to do is tell it what to build.
00:14:28
Danchez
Oh, it'll it'll still be a thing. like Like for basic things like landing pages and basic applications, you won't need to know anything. But obviously to go deeper, it's kind of like learning how to do math when all of us use calculators.
00:14:41
Danchez
Like when's the last time you've done long division? Never.
00:14:45
Travis
years.
00:14:45
Danchez
Do you still kind of know how to do long division? Yeah, you could draw it up like you did in elementary school, but like you don't do it anymore. It'll be the same thing for code. like People will still learn how to code just like engineers learn how to do calculus.
00:14:57
Danchez
Do they do calculus? No, they all use software to do all that crap.
00:15:02
Travis
They understand.
00:15:02
Danchez
They never do calculus. It'll be the same thing with code. like You'll learn how to code, but like if you're building the stuff that's really hard just to keep the AI agents in check.
00:15:12
Travis
That's what I'm saying.
00:15:12
Danchez
But I think it's the same thing.
00:15:13
Travis
and but You're you're you're you're acknowledging my point. If you go into marketing. I in that listen, I don't have a degree in marketing. If you have a degree in marketing, do you take coding classes?
00:15:27
Danchez
No. Yes.
00:15:28
Travis
No, you take coding classes in computer science, right?
00:15:33
Danchez
yes
00:15:35
Travis
Just because ah ah a program does the calculus for me in an engineer program doesn't mean I'm going to go start designing bridges just because I have a program that does the calculus for me.
00:15:46
Travis
So it's the same thing I'm saying with marketers. Just because the program does it for me doesn't mean that I'm going to start...
00:15:52
Danchez
I don't know. I think it'll be so easy though. Kind of like Squarespace. You know you go into Squarespace, it sets you up a template and bam, you're a web designer. It's just people build crappy websites, but it still works. And I think AI will get smart enough just within the next year that a lot of marketers will be like, we'll be building things with code.
00:16:09
Travis
Maybe this is less to do with the marketer and coding and more to do with personality because i'm not I'm not like you.
00:16:10
Danchez
I just think it could be a thing.
00:16:17
Travis
I don't get interested in a topic and then deep dive 20,000 feet to figure out, okay, what's at the bottom of this? I go about 5,000 feet and I'm like, what's the 20% I need to know so it feels like I know 80%?
00:16:30
Travis
You're like, no, no, no.
00:16:31
Danchez
Maybe.
00:16:31
Travis
I'm going to know 98%.
00:16:34
Travis
And of course there will always be two to 5% maybe that I don't know, but I'm going to be the technician. I'm going to be the manager and I'm going to be the executive on this, on this subject. That's how you tackle things. Not me.
00:16:45
Travis
That is, and maybe that's a personality.
00:16:47
Danchez
And that's why that's why I'm doing some Vibe coding now.
00:16:47
Travis
Okay.
00:16:49
Danchez
And like the advanced AI people out there are. Like this is kind of like... But I also thought like two years two years ago, a year ago, I thought it was obvious that most people would be using custom GPTs now and they're not.
00:16:59
Danchez
So...
00:17:00
Travis
Exactly. This this is a perspective thing.
00:17:01
Danchez
Custom GPTs are really simple.
00:17:03
Travis
You're like, people people are going to eat every, oh, Markers are just going doing this day and night. I'm like, no, now they won't. It's a personality thing, I think.
00:17:12
Danchez
Well, we'll see. We'll see. i'm gonna I'm going to keep my stake in the ground and then we'll revisit this a year from now. Because last last year we made a stake in the ground around AI video. And you're like, I think we could be legally looking at like some AI movie type stuff.
00:17:26
Travis
By the end of the year.
00:17:26
Danchez
Maybe even full at length by this time next year. I'm like, nah, bro. No.
00:17:30
Travis
well I think we're close.
00:17:30
Danchez
I'm like, we are well on our freaking way to that now.
00:17:32
Travis
Yeah.
00:17:35
Travis
yeah
00:17:35
Danchez
You're like, oh my gosh. Moving on to the sponsor of this show, which is High Level. One of the freaking amazing things. Like I've been downing agents over and over again because there's mostly no agents, but like High Level has this...
00:17:51
Danchez
like conversational agent that is just amazing. Like you can literally pop up a phone number, assign an agent to it. And then when people call in, it actually answers, starts off with whatever you script it with, and then can answer people's questions based on all the information you've loaded it with, website you've trained it on.
00:18:08
Danchez
And it's actually, it sounds really good. Like it actually, <unk>s it's obviously still AI and I kind of like that. So it's not confusing. And I even put it in the script to say it's an AI agent. but it can be like, hey, oh yeah, can I send you some information about that? Can I text it to this number?
00:18:23
Danchez
oh yeah, okay, I just texted you the PDF with that that pricing sheet on it. But I'd have a feeling you'd probably want to talk to somebody about it. Would you like to book a meeting with one of our consultants on it?
00:18:34
Danchez
Okay, well, we have some time available on Thursday around noon or later in the afternoon. Is that a good time for you? Like it actually walks through booking the meeting. Like, you know, it doesn't even send you a link so that you can go book it.
00:18:47
Danchez
It just books it right there with you on the phone. I'm like, that is like 90% of use cases you want a receptionist to do.
00:18:52
Travis
total hundred percent
00:18:53
Danchez
that AI agents through high level can now do for like a hundred bucks a month on top of all the other stuff it does. This is one of my favorite use cases for it now.
00:19:02
Travis
After talking with chat GBT yesterday,
00:19:05
Travis
just the proficiency and professionalism and quickness of its response. If high levels able to get that kind of speed and accuracy in terms of response time, I'm like, yeah, I could see that.
00:19:20
Travis
Even, even me being a human calling in and just hearing about it, you're like, even if I know it's an AI talking to me, but it's so proficient, you're like, I don't care. I got what I needed to get done, man.
00:19:30
Travis
That's amazing.
00:19:32
Danchez
i I think it's amazing. i in In past life, in a different job, we generated too many leads. I couldn't follow up with them all. Now, high levels agent can't do this yet where I could go outbound.
00:19:44
Danchez
And I generally don't like to cold call people. But imagine if you're getting a lot of leads and you could follow up with all of them within five minutes to answer basic questions and book meetings. I'm like, dude, I'd sign up for that.
00:19:52
Travis
Right.
00:19:53
Danchez
Like, come on.
00:19:54
Travis
Yeah.
00:19:55
Danchez
Like, hey, I just saw you sign up for that. Usually people who sign up for that have these basic questions. Would you like to talk about it now? Or if you don't want to talk to AI, can book a meeting with you? You know, it's kind of like there's some scripts that you can lead in that are still just considerate.
00:20:06
Travis
Sure, sure.
00:20:08
Danchez
Let's put it that way.
00:20:10
Travis
But high level doesn't do that output yet, but it probably is on its way.
00:20:10
Danchez
Yeah.
00:20:13
Danchez
It's soon. I see it. It's actually like a button that's like grayed out, like coming soon in there.
00:20:16
Travis
Oh, really?
00:20:17
Danchez
I'm like, Ooh, it's coming.
00:20:17
Travis
a Yeah, so I needed to reach out to the city officials for some volunteer information.
00:20:19
Danchez
Come on. let's move on to everyday AI though. Uh, tell me what you've been using AI for on just a normal, regular basis.
00:20:32
Travis
programs and basically have a serve day coming up where we want to serve the local community. And I was looking through the website and it's like, fill out this general form to get into contact with someone. i was like, you know what? I'm going to use o three on chat to give me the contact, the number that I need. I need a phone number that I can call right now. So I said, I need a phone number of the right person, a decision maker who can help me understand if what I want is possible.
00:20:59
Travis
So it it went through research and then found me the number and I called, I forgot her name.
00:20:59
Danchez
Come on.
00:21:05
Travis
Carol. I was like, hi, Carol. Here's what I need. Are you the person? She's like, I'm definitely the person. I can't help you with what your need is.
00:21:11
Danchez
Bro.
00:21:12
Travis
But, and I was like, let's go. It got me the exact, cause how long do you go on Google and you're looking for the number, blah, blah, blah.
00:21:16
Danchez
bro
00:21:20
Danchez
oh
00:21:20
Travis
No, no, no. Oh three. Got it for me in like three minutes called, got my work done. And I was like, yep.
00:21:26
Danchez
Was it a deep research report or just O3 just going in there and figuring it out?
00:21:28
Travis
It was just Oh three. I, yeah I wouldn't use the deep research thing for that, but just Oh three.
00:21:30
Danchez
Yeah.
00:21:33
Danchez
Yeah, deep research is overkill. The deep research is when you need a lot.
00:21:35
Travis
Oh, three is perfect.
00:21:36
Danchez
But yeah.
00:21:37
Travis
I'm like, Oh, correct.
00:21:38
Danchez
If you just need a sniper to go and be like, I need you to go find this for me. Go on a mission.
00:21:41
Travis
Correct.
00:21:43
Danchez
Go. And it comes back. I found It's like a dog that like us goes and finds the ball. You're like, it's gone. Get him, lassie. It's out.
00:21:51
Travis
So here's a very nerd way I've also been using AI.
00:21:52
Danchez
Comes back. Yeah.
00:21:55
Travis
I am really into Minecraft. I think it's the most fun game I play with my kids. But it's kind of, it's it's a game where there's so much lore.
00:22:06
Travis
There are so many aspects of the game that go different directions. Like it's just the knowledge base is huge.
00:22:10
Danchez
Yeah.
00:22:12
Travis
I'm like, I don't know what the heck this is. To have ChatGPT where you can ask it a question on just about anything. Like how does this work? Why does this work? How how do I make it work? it reminds me of coding because if you're trying to ask a question to understand something, it just knows the answer right away.
00:22:31
Travis
That's another thing I've been using chat GPT for in a playful manner with my kids. And all the time my kids go, ask chat GPT, ask chat GPT. Like that is the main, they know if I don't know something, like they don't say Google it.
00:22:42
Danchez
They know. Chat knows. Chat knows.
00:22:45
Travis
They just go, joe ask go ask chat.
00:22:47
Danchez
Yeah. My two use cases for the week were i had, just for fun, i was playing around with Mid Journey because I have a like an annual subscription. I like unsubscribe from it, but I still have it.
00:22:58
Danchez
i turned I gave ChatGPT a photo of myself and said, hey, turn this into an 8-bit photo. So it turned it into an 8-bit me. It was kind of cool. And then I uploaded it to Mid Journey to animate. It it had like had like this these cool glasses on and me doing animation.
00:23:14
Danchez
And I'm like, okay, go from go motion fist pump to like bump and bump the camera. And it did. It delivered. it gave me four options. One was closer. And I just used it for a little social post as a little test on like being creative with these things.
00:23:27
Danchez
I'm just always playing with it. I'm like, huh, i wonder if I can animate some eight bit coolness, I love eight bit styles is kind of one of my, I love that style of, you it's almost like art to me.
00:23:30
Travis
Right.
00:23:36
Travis
Yeah.
00:23:36
Travis
Cool.
00:23:38
Danchez
And so I i posted out on LinkedIn. it was just a little social post. But I think marketers, we need to be thinking about like how to use it for all little kinds of creative things and creative styles and cross styles.
00:23:45
Travis
cool
00:23:46
Danchez
And can we make an image with it here and then animate over with mid journey or like switch it around? You know, I think so I'm playing with it. Another one I came up with just ChatGPT making a social post for me. I was like, you know, I really keep talking about this illustration of like Google being a maze where you have to wander around and hit every dead end before you find the answer, if you find the answer.
00:24:05
Travis
True.
00:24:05
Danchez
And ChatGPT like wandering through a maze or GPS, it just finds it through. I'm like, ChatGPT, turn that into a side-by-side illustration of the two mazes. It did. Gave me one of like it hitting all the dead ends and not even finding the out.
00:24:17
Danchez
ChatGPT kind of goes around and shoots right through it. You're like... This is what it's like that posted pretty well on LinkedIn. was great.
00:24:24
Travis
wow
00:24:25
Danchez
So I'm using it more for social content and just to use the graphic component. I highly recommend it. let's move on to the poll of the week. I actually forgot to do a poll. So I stole a poll from Sam Altman, who's using a poll to kind of tease all of us.
00:24:41
Danchez
might need some context. You'll have to tell me, Trav. But he said, what do you think an O3 mini level model will run? Or sorry, what what year do you think an O3 mini level model will run on a phone?
00:24:56
Danchez
And he gave 2025, 2026, 2027, 2028 plus. Now it gives, have idea what means. Yeah. Yeah. twenty twenty eight plus okay now
00:25:02
Travis
Okay. i read that question.
00:25:03
Danchez
give
00:25:03
Travis
I read that question and I went, doesn't it already?
00:25:06
Danchez
i no idea what that mean
00:25:07
Travis
And I'm like, oh no, I guess it doesn't. It runs on other servers. So I'm guessing he means runs natively on the phone, which would be without internet connection.
00:25:10
Danchez
yeah
00:25:19
Travis
Right.
00:25:19
Danchez
So think about that, how you just had a model that went and found that phone number for you.
00:25:24
Travis
Right.
00:25:25
Danchez
yeah That was 03, right? So 03 mini is kind of like a shorter version of that. It's not that model actually 03 mini. Oh no, you know what it is had been released, but it's been replaced by 04 mini is what it is.
00:25:37
Danchez
thought it had been released. It has been, it was a previous model. But it's still really good because it can go and search the web, right? It can go and do these more agentic things. It can think about what it's looking for and go and do these like larger things.
00:25:52
Danchez
And it's probably smart enough to work to do the thing that Apple couldn't do in working cross application and getting stuff done. So he's kind of teasing us here. And he's saying like, when do you think it'll be ready? And I saw people in the comments, I voted 2026. I'm like, those models literally just came out.
00:26:09
Danchez
And they're struggling to even run like smaller mini models on the phones right now. But the fact that he put it out there, i'm like, maybe it's 2025, put 2026.
00:26:18
Travis
Okay, so I'm not following, and maybe some of the listeners aren't following either. Why did he say, what year do you think an 03 mini level model will run on a phone? Does it not already run on a phone?
00:26:30
Travis
You can only do it from a desktop?
00:26:31
Danchez
No, not natively. It has to go to the web to do it. I mean, like running on your phone without internet.
00:26:35
Travis
Okay, yes, that's what i was talking about. Natively, like like without the internet, like it will be –
00:26:40
Danchez
Yeah, which means it's faster and it has access to more of your personal data on the phone.
00:26:45
Travis
But how how will it store the knowledge base that it has without... Like how many terabytes of information does it hold at any given moment? That's why it can answer us so fast because it has...
00:26:55
Danchez
It doesn't need to store it because it has access to the applications on the phone.
00:27:00
Travis
But the applications on my phone don't have the world's knowledge that I might be looking for.
00:27:05
Danchez
Oh yeah, no, sometimes it'll have to go out to Google to search. But the fact is it's running locally on your phone. It doesn't have to run on chat GPT servers or anybody's servers.
00:27:15
Travis
You know, I haven't thought haven't thought why that would make a difference.
00:27:15
Danchez
I don't know. Maybe two in the weeds, two in the weeds.
00:27:20
Travis
that is No, I mean, what you're saying is if it can run natively on the phone versus always, because were i mean, basically, you're even if you're using it as an app, you're going through their servers to access. Speed.
00:27:35
Danchez
you want it to run natively on your devices primarily because it's faster and it can work more with your apps.
00:27:41
Travis
Speed.
00:27:42
Danchez
But two, like secondarily, like it's it's it doesn't have to hit a server, which means it's actually more private.
00:27:48
Travis
Kind of like Siri, which maybe is why Siri is so dumb because it's natively on your phone.
00:27:55
Danchez
Yeah, and it's just, they just haven't worked very well in the tech.
00:27:57
Travis
Clunky.
00:27:58
Danchez
you know
00:27:59
Travis
Right, right.
00:27:59
Danchez
It's just bad old tech.
00:28:01
Travis
Interesting. Okay.
00:28:02
Danchez
So that could be coming soon.
00:28:02
Travis
So
00:28:04
Danchez
I don't know if that means he he's teasing like, hey, actually, we're going to be running this on Apple soon because Apple screwed up. I don't know. Like, who knows what deals are going on in the back end?
00:28:10
Travis
and what's the poll? You're going to give it you going to give us the poll results of what people think?
00:28:12
Danchez
Stamps?
00:28:15
Danchez
2025. Yeah. The fact that he put it there, it means that Sam Altman is the CEO of open AI chat GPT, by the way. he is notorious for teasing like future things.
00:28:27
Danchez
So things like this aren't done on accident.
00:28:27
Travis
Right.
00:28:29
Danchez
He's like, he's clearly indicating that it's going to be happening sooner than we think. So we could be having agentic features on our phones this year.
00:28:38
Travis
Right. But the percentage wise, 40% of people said 2025, 27% said said and then said plus.
00:28:45
Danchez
Yeah.
00:28:48
Danchez
Yeah. I don't know why people put 2028 plus because it's clearly coming sooner than we think. think everything's going faster than we think.
00:28:54
Travis
yeah
00:28:54
Danchez
And to wrap up this episode, we had a viral thing, a Postco viral from a company called SimilarWeb that showed like, they have a number of different ways they validate this data, but it showed like what the average amount of downloads are per like day. And it shows from like May 25th to June 21st.
00:29:16
Danchez
If you look at the numbers of this graph and if you're listening, like actually even if you're watching, so I'm not gonna throw this up on the video. i'll I'll drop a link in the description to this book for sure. but like the graph has this like dark blue line across the top at over a million downloads a day in the Apple App Store as ChatGPT.
00:29:34
Danchez
So ChatGPT is getting over a million downloads a day.
00:29:34
Travis
Wow.
00:29:37
Danchez
The next closest one is Facebook, which is averaging like somewhere between 300,000 and 400,000 a day.
00:29:38
Travis
facebook Wow.
00:29:47
Danchez
And then everything else is lower, everything being Instagram, X, TikTok.
00:29:48
Travis
Nothing's even close.
00:29:52
Travis
Ugh.
00:29:53
Danchez
just to show you like how many more people are downloading ChatGPT every single day for the last like month here.
00:30:00
Travis
You what blows my mind is that OpenAI isn't an open traded company. Openly traded company.
00:30:06
Danchez
You mean that it isn't a public company?
00:30:08
Travis
Yeah, a public company to trade in.
00:30:10
Danchez
Yeah. No, it's still very much a private company. And that's, you know what, that's a whole conversation in itself of what they are and why they are and the drama behind that.
00:30:14
Travis
I'm just like, oh my.
00:30:18
Travis
I know that's.
00:30:19
Danchez
I don't cover, there's many AI shows that will dive deep into the drama that is open AI. There's a ton of it, a ton, but it's just not relevant for marketers.
00:30:26
Travis
That's out here.
00:30:28
Danchez
So, but if you want to go on the deep dive, just go listen to almost any other AI show and they they cover that at length.
00:30:29
Travis
Right.
00:30:35
Travis
Wow.
00:30:35
Danchez
Yeah.
00:30:36
Travis
Wow.
00:30:37
Danchez
Because we don't cover it here. But there is a lot of drama around OpenAI. But ChatGPT, dominating all the other apps in the Apple App Store right now, which is nuts.
00:30:43
Travis
Wow.
00:30:47
Travis
bro we came we conquered we filmed podcast done huh
00:30:51
Danchez
the pod?
00:30:52
Travis
ah ah well we casted it for sure