Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
China Tourism Tuesday Episode 11
19 Plays5 months ago
Regina Zhuoqing Li, leading travel journalist and influencer, talks to us about the intersection between Chinese outbound travel and the media platforms that shape perceptions. From consumer preferences to key platforms and key decision makers in the outbound travel landscape, Regina breaks down the latest developments and shares insights into the travel influencer space.
Recommended
Transcript
Introduction to Marketing in Chinese Market
00:00:02
Speaker
Hello and welcome to China Tourism Tuesdays, a discussion of marketing international destinations in the China market. I'm Shaul Bate and I'm coming to you from Shanghai, China. Today I'd like to welcome a special guest, Regina Lee, AKA Da Qing'ar, a travel journalist and influential travel influencer who really understands the current state of the art in Chinese outbound travel and media.
Regina's Media Transition
00:00:22
Speaker
Regina, welcome. Could I ask you to give us a brief introduction of yourself and what you do? Sure. Hi, thanks for having me here. um Like you just so introduced, I am a travel writer for over a decade.
00:00:37
Speaker
So before, I've been working in different travel or lifestyle publications like Robert Borg and National Geographic Traveler as an editor. So mostly cover lifestyle, travel, destination, and so on.
00:00:52
Speaker
And as maybe everybody knows, you know, the publications in China are not like going up. So people are more into reading or getting information from online, social media mostly.
00:01:05
Speaker
So many of us like travel editors and fashion editors and book works for publications has already transformed ourselves to social media. That's what I did since last year.
00:01:17
Speaker
So I've been trying to build up my Red Notes and Weibo, like different social media who likes more Chinese. readers and target audience to ah interested in travel information. So that's what I do mostly for the past one year.
00:01:34
Speaker
Yeah. Regina, I'd like to ask you you mentioned you've been doing your social media for just one year, if I understood you correctly, but, um, a little bit more than that. It's just, I stopped working full time for publications ah like since last year.
00:01:50
Speaker
I'm writing for different publications, like freelancer. I just don't like, contribute to one specific application being like a freelancer more or less since last year.
00:02:00
Speaker
So social media, we've been doing it for a long time. It's just, it's not my most focus before last year.
Adapting to Social Media in Pandemic
00:02:08
Speaker
ah Okay. I see. So how many years has it taken you to kind of build up your following on, on Weibo and, and Red Note and so on?
00:02:15
Speaker
I think, um, we put in more time in social media since COVID. Yeah. Yeah, I think um the first year, 2020, 2021, those years when we were trapped in China and um we can't really travel abroad. And my chief editor back then, she encouraged us try to build up our own social media. That's when we started to do it.
00:02:43
Speaker
I see. And did you did you have a very clear idea of of how you wanted to position yourself on social media or did it sort of evolve with time? What was your what was your approach to, because you've been very successful at attracting a ah fairly large following, I was wondering if you could maybe tell us what your what your secrets are, what your approach was.
00:03:02
Speaker
um ah Well, I wouldn't say I'm like super successful because actually compared with those people who was born for social media, we are still a lot of a lot behind them. And I think at the beginning for us, um, people who are from print media, like traditional media, we have, we we do not have enough understanding of social media.
Repackaging Content for Social Media
00:03:24
Speaker
So at the beginning, we just try to move our content from paper to online.
00:03:29
Speaker
um The way we say things, the way we present things are still like the traditional way. so But right now, people who read online, they tend to read more like fun information, short information, or things you write in a ah funny way, right? Like the online way.
00:03:47
Speaker
So it's in Chinese, it's a ah lot different with things you write in book or in publication. Yeah. So writing in different ways, that's the first challenge for us.
00:04:00
Speaker
So at the beginning, i didn't think I find the right way to do it. So it's a little bit um weird. People don't like, yeah, it's difficult to attract young people.
00:04:12
Speaker
So as long as we read more other people's content, like, you know, like I said, those people who was born for social media, need to learn from them, right? How they approach things, how they present their content.
00:04:24
Speaker
So yeah, um as time passed by, you just learn and keep adjusting how you say things. But sure I think the principle of creating content is the foundation is the same.
00:04:38
Speaker
So your content is good, your your photo is good, and you get the key points of things. You just need to repackage it and present it in a social media way. So that's how we make the change along the way.
00:04:51
Speaker
my My question to you is, i often find that there's a there's sort of two goals that content creators have. The one is to be entertaining, like you mentioned. And then the other goal is to be trusted by one's followers.
Entertainment vs Trust in Content
00:05:03
Speaker
From your point of view, do you do you aim to be more entertaining or more trusted by your followers? Or do you try to do a combination of both? A combination of both, I believe, because I think for us, when we work with hotels or tourism more as influencers, we naturally have a little bit more press than other individual like social media influencers when they start from zero.
00:05:28
Speaker
Because we have where we have our publication background. So those people work with us, they naturally know that you have the um background and you will have the ability to ah produce content.
00:05:41
Speaker
like reliable content. So for that, I think that's what you just mentioned, try to be reliable and entertaining. It's just purely to see because people read online, they need that kind of atmosphere. They don't want to read too super serious words.
00:05:58
Speaker
Right. Yeah. yeah so So you would almost recommend for or brands to grow a very strong following in China is to have maybe let's say 25% entertaining to grow the following organically, but then to also keep 75% trusted voice with
Digital Strategy for South African Tourism
00:06:15
Speaker
consumers. I think half and half. Half and half? Yeah, yeah.
00:06:19
Speaker
Yeah, just so that the the the followers do trust you enough to be able to, you know, follow product recommendations and so on. Now, another question I have for you is, um i have noticed that you're quite active on Weibo as well as on Red Note.
00:06:32
Speaker
What are your feelings on Weibo? Because I feel like, you know, there's commonly the view that Weibo is not used much anymore, but you seem to be doing very well on Weibo still. What is your view on Weibo?
00:06:44
Speaker
think Weibo is still very important for China's social media because... and This form is still a little bit different with Red Note or other platforms like WeChat official accounts.
00:06:56
Speaker
um It's a very easy piece of information for people to read. and A lot of people who read on Weibo, they pay more attention on entertainment and travel. So Weibo has become like a very specific platform for like entertainment and travel and no leisure, purely leisure and news.
00:07:15
Speaker
Um, and also for individual influencers, think you need to really work with like, uh, Weibo official people.
00:07:26
Speaker
Like you don't like just do it by yourself. You did get what I say. so it's important to work with influencers. No, no, no. I mean, work with Weibo officially.
00:07:38
Speaker
Oh, okay. So collaborate with the platform specifically. Yeah. Yeah. yeah Like, you know, Weibo, for example, I'm a travel influencer. That's my specialty. So I work with Weibo travel department.
00:07:49
Speaker
They work. i see Yeah. A thousand travel influencers and those influence influencers are like, for them it's trustworthy. So they give you traffic. They support you. Yeah. So they build like a group of ah trustworthy content creators.
00:08:04
Speaker
That's what they do officially. I see. I see. Now, I noticed that you've been to South Africa before and naturally Michael and I, we we have most of a sort of interest in South Africa specifically.
00:08:15
Speaker
But if you were advising South African Tourism Board for their digital strategy, which platforms would you advise them to, you know, approach as their first priority?
Travel Highlights: South Africa and Kenya
00:08:27
Speaker
For South Africa? Yes. i would say Red Note. Because you travel to South Africa, yeah, it's not as cheap as travel to Thailand.
00:08:40
Speaker
Right. So um target audience on right now is considerably a little bit like higher end compared with other platform. And Regina, tell us a little bit about your trip to South Africa. ah why Why did you go there? Where did you go? What were like the highlights for you? If you don't mind sharing that with us?
00:09:01
Speaker
Sure, sure. um The reason I traveled to South Africa was because ah twice, i actually, I've been there. Twice was with BAMTRIP. So the most recent one was with Andy On.
00:09:14
Speaker
And we flew from Beijing to Johannesburg. Yeah. So we stayed in Johannesburg for one night, and then we traveled to Angala National Park.
00:09:28
Speaker
So from Johannesburg to Angana National Park, we took a small airplane, charter airplane. That was really fun. And we stayed at the camp for a few days. So it's like a very wild camp.
00:09:41
Speaker
And the most terrifying thing is, you know, when the nice night goes down, like the sunset. you're not allowed walk around and in the camp by yourself. You have to be scored by this stuff.
00:09:53
Speaker
Because you're food. Yes, because we are the food. Yeah, and that's one reason. Another terrifying thing is because I'm a little bit ah afraid of insects. You know, it's like insects phobia.
00:10:06
Speaker
yeah So the the biggest insects I've ever seen was in that tent.
00:10:13
Speaker
At the evening, after dinner, when the staff squirted me back to my room, and I think luckily the guy was there because if he wasn't there, i don't think I'm able to get into my room because, you know, every tent there's a light right next to your door.
00:10:28
Speaker
And that's that that light attracts the insects a lot. So I think there are like 100 insects around the light. Each of them is like half size of an egg. Yeah, and hard shell.
00:10:39
Speaker
So it's super scary. so but But the local people, they're not afraid of them. They're just helping chase them away. And then I quickly stepping into my room. And then when the guy left, um I can hear the sound of the insects hitting the door, hitting the wall.
00:10:57
Speaker
It gave me a super huge impression. Yeah, well, I mean, we've got the insects to deal with, but you guys have got the traffic to deal with, right? So, I mean, it's kind of a fair it's ah it's a fair trade-off. um But, I mean, you also went to Cape Town afterwards?
00:11:11
Speaker
Oh, yes, yes. I also went to Cape Town. Yeah, Cape Town is really beautiful. ah It's um more beautiful than I thought it would be because I have some other travel like influencers and editors who used to travel to Cape Town, Toby.
00:11:23
Speaker
If you are in Johannesburg, you have to make a trip Cape Town. So that's what I did. It's beautiful. The hotels, the buildings, the historical buildings, the hotels, and these streets interesting.
00:11:35
Speaker
Yeah, because I still knew WeChat moments. like You were posting pictures of yourself in the snow in China.
Women as Decision-Makers in Travel
00:11:42
Speaker
And then one week later one week later, you're in Johannesburg with these beautiful blue skies and clearly hot sun.
00:11:48
Speaker
um And then in the camps, a bit of a change of scenery there. And then also, um I also see that you've been to Kenya before. How did that come about? Yeah, that's like two years ago.
00:11:59
Speaker
Well, Kenya was with another famedict, with Fairmont Hotel, because they have three different properties in Kenya. Very interesting ones, because one is in the city, and the other one in the mountain, and one in the savannah.
00:12:12
Speaker
So it's like three different completely sceneries. Wow, that sounds really special. yeah Yeah, that one was really good, because the three hotels, because they're all together with Fairmont,
00:12:23
Speaker
the Fairmont organized the whole trip and combined different locations with a chartered airplane as well. So it makes the traffic the traffic very easy, the travel very easy because in Kenya, if you don't travel with like small airplanes, if you like, for example, if you drive from Nairobi to Kenya mountain, for example, it's gonna take like four, six hours, but with flights like 30 minutes, very convenient.
00:12:52
Speaker
and And for these fan trips to South Africa and to Kenya, was that for um for writing for consumer lifestyle magazines? Yeah, for publications. Yeah. um Okay, cool. And then i also just want to talk a little bit ah further on on, I mean, so so you come from a traditional media background, but working more and more social media platforms now.
00:13:11
Speaker
So your followers on the social media platforms, do you have a bit of an idea of who your followers are? What is the rough profile in terms of gender, age, geographic location China? Yeah, because you can see those data actually on your creator centers, like in your account.
00:13:28
Speaker
So interestingly, people who follow me, they are quite like seniorly senior age group, female mostly. Like above 35, most of them.
00:13:41
Speaker
Yeah, totally. But I mean, yeah that's also like ties into the fact that I mean, these are also people that have got, well, pretty decent savings already. They've they've they've got their lives ahead. up I mean, they're already doing fairly well. They travel quite a lot.
00:13:54
Speaker
Yeah. I mean, those, um, those target, target audience demographic, like they are like that since the beginning. I remember when i first started my social media, I would talk by some of the digital ah group people from our like transmitted group.
00:14:08
Speaker
So I have some colleagues who helps me start our, my social media. So at the beginning, after some content, we post and they start to like analyze the target audience. They're like very surprised people who follows me. They're like female and the near age.
00:14:24
Speaker
Yeah. Yeah. Yeah. Well, i I mean, that hasn't really changed. mean, that's what I mean. Yeah. I saw ah saw a great article on BBC Travel the other day, and it was all about, obviously from the Western perspective, and about the strength of women as the decision makers in travel. for travel and and no No, this was from ah from a Western perspective.
00:14:44
Speaker
And it was all about um how naturally in in normal traditional families, how the mothers are normally the key decision makers for the family holidays. But then it also went on further about what women traveling together in groups, ah women traveling in small groups. And and it just kind of was a whole overview about how basically women are the driving force, and probably speaking from a numbers perspective, in globe, or at least from Western tourism.
00:15:12
Speaker
um But while I was reading that... That happens in the Western world.
Post-Pandemic Chinese Tourism Trends
00:15:16
Speaker
Yeah, absolutely. and but it was okay But while I was reading that, that was exactly like in China. Exactly. yeah go I was thinking, are you describing what's happening in China or globally?
00:15:26
Speaker
Yeah, precisely. so and And that was great to read because ah it just was of shows again that this i mean despite cultural differences, people are still quite similar um around the world.
00:15:37
Speaker
I mean, what I find interesting, I often see, so for example, if I go for a boys trip, for example, if I get a weekend to go away with with my guy friends or whatever,
00:15:48
Speaker
um It's quite different from when my wife will go away with her female friends. um My wife and her, i mean, my wife just recently went to Rome for the weekend with a good friend of hers.
00:16:01
Speaker
They book a more higher scale hotel, let's put it that way. um They definitely go for more premium hotel. restaurants options dining experiences absolutely um they hire more they do more these tours with like proper tour guides I mean they invest quite a lot into the quality of the trip whereas if I go out with my guy friends we will probably stay in the cheapest possible hotels um we're not getting guys to take us around um yeah it's just it's just quite different
00:16:39
Speaker
Yeah, guys are more adventurous, I would say. Being safe from inside. So for women, i think we feel a bit insecure somehow. I mean, less.
00:16:50
Speaker
So we need a bit more secure feeling, good hotel, good service. Right? That makes sense. Yeah, totally. Yeah, possibly, yeah. And then I also just wanted to ask you, like from...
00:17:03
Speaker
From your work with dealing with international brands, whether they be hotel and resort groups or tourism boards, um and please, and i don't I don't have an opinion. Yeah, I really would like to hear from you.
00:17:15
Speaker
do you do you do you feel that there's as much demand ah overseas to still attract Chinese tourists? Or is China a little bit less interesting nowadays as a market?
00:17:30
Speaker
i don't i don't know i'm just asking like for foreign tourism and board the internet yes yes yeah yeah but honestly i think especially after the pandemic china market i would say getting back but not as foreign before yeah or foreign tourism board that's my feeling and not just feeding it's just after some talk with people yeah Because from the budget point of view, they sometimes cut the budget in China territory for those people who are based in China.
Popular Destinations for Chinese Tourists
00:18:12
Speaker
So yeah, I think China is not as important as before yet. It's getting back, but it's different. pop yeah Since the pandemic, how how do you feel Chinese outbound tourism has changed, if it's changed?
00:18:29
Speaker
um if If you were to highlight one or two areas where possibly Chinese outbound tourism has changed from before the pandemic, what would that be? think mostly long-haul travel because it's affected by the flying, mostly, before Chinese people...
00:18:50
Speaker
love to travel to Europe, to the U you know, what happened was so it's a long hot fly has affected big time. Yeah. mean, yeah. Like company, they they don't come to China anymore. did They reduce the fly.
00:19:05
Speaker
Yeah. yeah So that's one very important in reason for Chinese tourists to travel to like long-haul flight destination. I think that's a big change.
00:19:18
Speaker
yeah yeah yeah but for southeast asia think people i mean even though there are a lot of like negative news the past one to two years about me are you know the kidnapping thing happened around china that's the um But I think China tourists is still, and I mean, Thailand is still the number one destination for Chinese people.
00:19:44
Speaker
Close, it's very easy to go, especially right now it's visa-free and it's cheap. I mean cheaper. Yeah. Yeah. I want to quickly just come in from a ah content creation point of view as well.
00:19:57
Speaker
So it seems to me like um influencers often want to find the next hot piece of like IP. So whether that be like Safari IP or whether it's, you know, Amazon rainforest, can you maybe give us just a few of of your ideas about what you think right now is a very attractive piece of like content or IP and in a destination specifically that China's influencers might be interested in?
00:20:21
Speaker
I think that's very, like, broad. I think that really um happens, like, in different seasons. For example, in summer, people tend to go to, like, water, like, ocean destination in winter, or go to, like, islands as well.
00:20:45
Speaker
me I'm not sure what's the most... popular ones right now. i would I would say it's just a changes as as time goes by, I mean, in different seasons.
00:20:57
Speaker
i'm I'm kind of, ah let me let me narrow the question down a bit. For example, let's say it's in like the middle of summer. Do you think that using the concept of like a fancha, you know, maybe Switzerland tourism board could promote like skiing content to have that kind of like contrast with the summer weather, or would it have to stick more to like summer related content when it's summer in China?
00:21:20
Speaker
It really depends on the the destination. For example, Switzerland in summer, I don't think Switzerland would promote sea content. I mean, New Zealand Tourism Board might be. That's what they do. Right. Yes. Yeah.
00:21:32
Speaker
So it it depends on who they're doing this. like In summer, i think Switzerland Tourism Board will definitely promote hiking in the mountain, in Wildness, in like Bogenstock, or like in Lucerne Lake, something like that.
00:21:51
Speaker
So it doesn't matter. Yeah, I think it doesn't matter it's like the season in China. It just depends on what's destination, what's the feeling at the moment.
00:22:03
Speaker
For example, last year I went to New Zealand in in summertime in China. New Zealand tourism, where they they're promoting like ski content. so Oh, I see.
Emerging Long-Haul Travel Trends
00:22:12
Speaker
Okay, cool. Yeah.
00:22:15
Speaker
And ah which long-haul destinations do you think are going to become like hot destinations, popular destinations over the next one or two years? Which long-haul destinations are becoming more and more interesting for Chinese adventurers, in your opinion?
00:22:31
Speaker
um I can see some trends in massacum Mexico. Okay. Yeah. um At least some travel influencers around me, more and more, they are...
00:22:45
Speaker
like tend to South America. Yeah. Because, sort of yeah, because like many of us have been traveling to like Europe and, you know, North America, South south Africa for like many times, but South America, it's still like very interesting exotic destination for Chinese people because this is really far away and not very easy to go.
00:23:12
Speaker
Yeah, exactly. ah Yeah. I think people like For me, i wouldn't make the efforts to go to Europe if there isn't a work reason. But personally, i would make efforts to try to go to Cayman Island or Cuba, Brazil, this kind of place.
00:23:31
Speaker
Totally. Yeah, because I mean, also, again, like post-pandemic, it is quite difficult to get to South America now. In the past, i understand um most Chinese tourists would travel with ah American airlines and transfer through the States.
00:23:44
Speaker
um But yeah that capacity is not close to what it used to be. um yeah And now also, it's just a lot more expensive to get to South America because people have to fly normally. if ah Again, if I'm not mistaken, mostly through like the UAE countries, flying like Emirates or Abu Dhabi or or things like that. Or they even have to fly by Europe.
00:24:04
Speaker
um So it's expensive. It's time consuming. um But it's exciting, right? I mean, I can imagine. Would you have interest in traveling to countries like, for example, Peru or Colombia?
00:24:17
Speaker
or would it be more be like Brazil, Argentina? Everywhere. South Africa. Because it's very like new to me. Those countries are equally attractive to me at the moment, would say.
00:24:31
Speaker
Okay, interesting. And is that just also from ah from an exotic perspective or also like curious about the cuisine there or or a bit of adventure travel? but What are the aspects of it?
00:24:41
Speaker
ah A little bit of everything.
Island Travel Passion and Misconceptions
00:24:43
Speaker
The cuisine, the adventures in nature, the scenery is quite different.
00:24:50
Speaker
yeah so yeah and i i hear what you're saying about i mean especially for a person like yourself i mean you've probably been to europe so many so many times before um i mean let let me ask you this out out of all of your long haul destinations that you've been to what was your favorite but and i know that's difficult no no it's not okay because i'm an i'm an island person so So sorry, which one was it?
00:25:18
Speaker
I'm an island person. Like like ocean and beach and sunshine. So I like beautiful islands like Palau. They have great diving experience like Maldives.
00:25:30
Speaker
Every time I go there, I will be amazed. Like every time. It's just so beautiful. And the most beautiful sand beach I've ever been to was in Bahamas.
00:25:41
Speaker
I've been to Bahamas couple of times as well. The infrastructure is it's not as good as Maldives, but the nature is amazing. Yeah. So I just love to travel to islands. Okay. That's really, really interesting.
00:25:53
Speaker
I mean, let me ask... Islands are the same, you know, but for me, it's just, it's just beautiful. Yeah, yeah. And so am going to ask you, and this is probably going to be one of my last ah questions or second last questions. i mean, I am going to ask you an incredibly dumb question now because I just saw it popping up again recently.
00:26:09
Speaker
um This whole thing about Chinese people not like but not liking going to the beach. um Who said that?
00:26:19
Speaker
Exactly, exactly. I mean, I mean, there there's always this talk about like, oh, well, like Chinese people don't like little bit scared getting a suntan and this and that. So they go to all these speech destinations, but they don't really enjoy them. It's more for the selfies. I don't know. Explain it a little bit from your point of view, like the contradictions of those kind of statements.
00:26:40
Speaker
So I say yes, we don't like to get sandburned. That's because we think getting sandburned is really bad for your skin and you will be easier to get skin cancer. That's so unhealthy.
00:26:51
Speaker
So I think but i li that's for that's my reason. I don't like but to get sandburned. I like to get a little bit, but mostly protected. But that doesn't affect that. I love to go to beach. I love like swimming and and scuba diving and do water activities like, you know, I always do.
00:27:07
Speaker
I do surfing. I do surfing. I do diving since like, 15 years ago. So, yeah. Where do you go surfing? Surfing?
00:27:19
Speaker
Well, surfing in the ocean, I don't do it a lot. I mostly do like indoor surfing, like flow rider, this kind of thing. I like do balance sports, like ski, snowboarding. but I think surfing in the real ocean, it's really difficult for people who was born in the city.
00:27:36
Speaker
i I have to say that. yeah Yeah, indeed. No, was just going to say because a friend of mine actually ah discovered a surfing spot in Shenzhen, outside Shenzhen, which not many people seem to know about. Wave surfing is great. I mean, surfing after the boat, wave surfing, that's really great because you just do the fun part. You don't need to, like, paddle back to the surfing point.
00:27:58
Speaker
That I can't do. ah It requires a lot of strength and power. don't have that. So true. And you say, so you, as we were chatting earlier before, you say you based in, you are based in Beijing.
Beijing Residents' Travel Preferences
00:28:14
Speaker
um I mean, for, for the, for the Beijing outbound tourists from the city, what do you think their preferences are specifically for the city of Beijing?
00:28:24
Speaker
ah Where do the people of Beijing like to go to on holidays?
00:28:29
Speaker
Hmm.
00:28:32
Speaker
Or, um, I can't, because I'm not like researching online. I don't have like the, like the authority data to tell you, but I can only tell you, from my eating about my friends, my travel, like coworkers, what they do.
00:28:49
Speaker
Um, they still like to travel to like Europe and North America. If they have like, a holiday longer than one week.
00:29:02
Speaker
And for shorter term, they go to like so ah Southeast Asia. Yeah. Yeah. But for people around me, they don't usually go to like Middle East countries.
00:29:16
Speaker
there There are not a lot of people there. I mean, yeah. But for people who has work trip, for sure, but friends, not much. Yeah, that's that's quite interesting because, i mean I mean, I do see that the Middle East, especially post-pandemic Middle East, has become incredibly popular for Chinese outbound tourism.
00:29:37
Speaker
But I can also imagine, I mean, frankly speaking, when I was living in Beijing, if I didn't go to Thailand at least once a year, get really, really depressed. um I would go to, ah yeah, absolutely, I'd go to Thailand even once or twice a year. i just had to. Right.
00:29:53
Speaker
ah right So easy, so so beautiful and relatively cheaper. yeah and And you get really good service. Yeah, and it's and it's easy and everything's sorted out. And Thailand's kind of how I describe Thailand to people who have never been before is that it's the country that's got something for everybody.
00:30:15
Speaker
Right. If you're old, if you're young, if you're male, if you're female, like really. Or families or single. Exactly. Yeah. Yeah. Right. That's true. Yeah. So that's also really interesting.
Conclusion and Farewell
00:30:26
Speaker
So Regina, thank you so much for your time and thank you for being a guest on China Tourism Tuesday. We've really appreciated having you and ah really, as always, learn ah from your insights. So thank you very much. Thank you, guys.
00:30:40
Speaker
If you have any questions or comments about the topics discussed in today's episode, feel free to send us an email at marketing at cconsulting.com.cn or search for Create Consulting on LinkedIn.
00:30:51
Speaker
Thanks for joining us. We'll see you next time.