In today’s episode, we review the 2025 travel trends with our China travel trade and digital teams, sharing insider insights from the front lines of RedNote’s global expansion and predicting the next up-and-coming destinations for Chinese outbound tourism, including rising interest in Russia and the Middle East.

China Tourism Tuesday Episode 31

Episode 30 of China Tourism Tuesday sits down with Samuel Yu, Senior Marketing Executive for Seychelles Tourism in China, for a wide-ranging conversation on how destinations are navigating a fast-changing China outbound market as we move into 2025 and 2026.

From Seychelles’ positioning philosophy in China to key growth segments like MICE, social media strategy, and how tourism boards read economic and geopolitical signals in real time, this episode offers practical insight into how smart destinations stay relevant - and resilient - in a shifting landscape.

China Tourism Tuesday Episode 30

On this week’s episode, we’re diving into the big shifts shaping winter and Christmas travel for Chinese tourists. Russia has suddenly emerged as one of the hottest outbound destinations, even overtaking longtime favourites like Singapore and the UK, thanks to its brand-new visa-free policy for Chinese travellers.

Meanwhile, diplomatic tensions with Japan have caused a sharp drop in China-to-Japan travel, pushing a new wave of tourists back toward Southeast Asia, especially Thailand, although Thailand’s recent airport tax increase is raising a few eyebrows. The Philippines, Malaysia, and Cambodia are also seeing renewed momentum, even as Thailand and Cambodia find themselves once again navigating border tensions.

China Tourism Tuesday Episode 29

In this week’s episode of China Tourism Tuesday (Episode 28), we take a close look at the World Travel Market in London and its implications for the China travel industry. We also discuss insights from CIIE in Shanghai and what these major events reveal about the evolving landscape of international destination branding in China.

This episode covers the latest visa and travel regulation updates, new flight routes, and key developments from the front lines of international tourism promotion in China’s outbound travel market.

China Tourism Tuesday Episode 28

On Episode 27, we’re taking a deep dive into the newly released numbers from the October Golden Week holidays, from outbound travel stats and destination rankings to how domestic travel patterns have evolved this year. We’ll also look at the growing wave of Russian tourists visiting China, the renewed enthusiasm among Chinese travelers for Europe, and how Chinese educational tourism is transforming (or not?) under Trump 2.

China Tourism Tuesday Episode 27

In this week’s episode, we sit down with Julia Louw, Acting Chief Tourism Officer at Wesgro, to discuss the Western Cape’s ambitious push to grow its footprint in the China market. Julia shares insights into how Cape Town and the Western Cape are positioning themselves amid rising continental competition, and what South Africa is doing to build a strong, sustainable share of China’s outbound travel. Tune in to hear how the region aims to replicate its success in the North American, European, and GCC markets - and what’s next for the Western Cape of South Africa in Asia.

China Tourism Tuesday Episode 26

In this episode, we reflect on the South Africa Tourism Roadshow that just concluded for China, as the China market remains flat from a volume perspective but shows continued growth in high-value spend. China-Thai travel trends and the questions it raises around the ongoing importance of group travel are covered, along with much more of the latest research coming out of the China outbound space.

China Tourism Tuesday 25

Today, we chat with Harriet Owalla, a Kenyan travel journalist and African tourism expert.

We dive into how Chinese tourism to Africa might unfold, and share our latest research showing East Africa’s travel brand on Rednote is strong - while Southern Africa lags behind, and West & Central African travel brands are just emerging.

China Tourism Tuesday Episode 24

In today’s episode of China Tourism Tuesday (Ep. 23), we take you through some of the most important—and surprising—developments shaping outbound Chinese tourism right now.

We look at:

 * The Thailand–Cambodia border tensions and how they’re impacting cross-border travel
 * A new surge of Chinese visitors to India as visa access normalizes
 * And our deep-dive report on how Chinese travelers on Red Note are engaging with African destinations—from West to East, Central to Southern Africa.

Find out which regions are winning attention, which products are trending, and where the next big growth opportunities may lie.

China Tourism Tuesday Ep 23

Today, we sit down with Johan van Schalkwyk of the Aquila Collection, to talk about China's rising interest in South African travel – and how South African brands can crack the China market, much like Aquila Collection has managed to do over the past several years. Listen to Johan talk visas, safety, social media strategy and product offerings as Aquila Collection looks to roll out a whole new level of African safari luxury in 2025.

China Tourism Tuesday Episode 22

China Tourism Tuesday is a weekly podcast show featuring highlights of China's outbound tourism industry with hosts Charl Albertyn in Shanghai and Michael Jones in Amsterdam at 2pm China time. Reducing the noise...we delve into China's latest outbound tourism numbers and trends, the role of tour operators, highlights from and what is trending on China's leading social media platforms influencing the market while providing considered commentary on what really matters in this vast challenging but lucrative market. 

China Tourism Tuesday 

Co-founder of China Create Consulting. The China outbound tourism marketing and promotion agency for international brands. 

Michael Jones

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