On Episode 27, we’re taking a deep dive into the newly released numbers from the October Golden Week holidays, from outbound travel stats and destination rankings to how domestic travel patterns have evolved this year. We’ll also look at the growing wave of Russian tourists visiting China, the renewed enthusiasm among Chinese travelers for Europe, and how Chinese educational tourism is transforming (or not?) under Trump 2.

China Tourism Tuesday Episode 27

In this week’s episode, we sit down with Julia Louw, Acting Chief Tourism Officer at Wesgro, to discuss the Western Cape’s ambitious push to grow its footprint in the China market. Julia shares insights into how Cape Town and the Western Cape are positioning themselves amid rising continental competition, and what South Africa is doing to build a strong, sustainable share of China’s outbound travel. Tune in to hear how the region aims to replicate its success in the North American, European, and GCC markets - and what’s next for the Western Cape of South Africa in Asia.

China Tourism Tuesday Episode 26

In this episode, we reflect on the South Africa Tourism Roadshow that just concluded for China, as the China market remains flat from a volume perspective but shows continued growth in high-value spend. China-Thai travel trends and the questions it raises around the ongoing importance of group travel are covered, along with much more of the latest research coming out of the China outbound space.

China Tourism Tuesday 25

Today, we chat with Harriet Owalla, a Kenyan travel journalist and African tourism expert.

We dive into how Chinese tourism to Africa might unfold, and share our latest research showing East Africa’s travel brand on Rednote is strong - while Southern Africa lags behind, and West & Central African travel brands are just emerging.

China Tourism Tuesday Episode 24

In today’s episode of China Tourism Tuesday (Ep. 23), we take you through some of the most important—and surprising—developments shaping outbound Chinese tourism right now.

We look at:

 * The Thailand–Cambodia border tensions and how they’re impacting cross-border travel
 * A new surge of Chinese visitors to India as visa access normalizes
 * And our deep-dive report on how Chinese travelers on Red Note are engaging with African destinations—from West to East, Central to Southern Africa.

Find out which regions are winning attention, which products are trending, and where the next big growth opportunities may lie.

China Tourism Tuesday Ep 23

Today, we sit down with Johan van Schalkwyk of the Aquila Collection, to talk about China's rising interest in South African travel – and how South African brands can crack the China market, much like Aquila Collection has managed to do over the past several years. Listen to Johan talk visas, safety, social media strategy and product offerings as Aquila Collection looks to roll out a whole new level of African safari luxury in 2025.

China Tourism Tuesday Episode 22

Today, we speak to Philip van der Walt of African Travel Company (ATC), an Africa overland truck and camping adventure company that has found real traction in the China market.

For those who thought the China market was all glamping and group tours, Philip breaks down play by play how ATC found a real foothold in the China market – proving once and for all that, with the right strategic marketing thinking, the curious Chinese travel market can be won over.

China Tourism Tuesday Episode 21

How will Pokemon shape the trends of family travel?

For  Episode 20 of China Tourism Tuesday, Michael and Charl sit down to talk  about the latest research in Chinese family travel, and the potential  power of children's media to redirect travel trends.

Travel  brands across the world are increasingly faced with changing outbound  Chinese travel dynamics, as travel spend flows increasingly to wealthy  family units, more than young, freedom-seeking individuals.

What does this mean for local travel economies, social media and strategy?

China Tourism Tuesday - Episode 20

On China Tourism Tuesday episode 19, we sit down with Charlie Andrews, the man looking to bring China's COTTM  2025 to a whole new concept of travel and consumer show: Panda Lifestyle Festival in Chengdu, Sichuan.

Listen  to Charlie outline his vision of the Chinese travel and leisure  economy, the evolving preferences of Chinese tourists, and how B2C shows  are the next frontier in engaging China – on our very first video  podcast, no less!

China Tourism Tuesday - Episode 19

In today's episode, we speak with Asia travel analyst Gary Bowerman about his research on the China outbound travel market, insights on China readiness among both emerging and historically leading destinations for the market, and how he sees the future of travel in APAC.

China Tourism Tuesday Episode 18

China Tourism Tuesday is a weekly podcast show featuring highlights of China's outbound tourism industry with hosts Charl Albertyn in Shanghai and Michael Jones in Amsterdam at 2pm China time. Reducing the noise...we delve into China's latest outbound tourism numbers and trends, the role of tour operators, highlights from and what is trending on China's leading social media platforms influencing the market while providing considered commentary on what really matters in this vast challenging but lucrative market. 

China Tourism Tuesday 

Co-founder of China Create Consulting. The China outbound tourism marketing and promotion agency for international brands. 

Michael Jones

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