Selling direct to consumer can create new sales opportunities for your food brand, but it can still be hard to stand out with the marketplace as crowded as it is.

Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva sits down with Adam Pollack, Head of Content at Rodeo CPG, who has some practical tips for how to set up your DTC eCommerce website and what metrics you should be looking at along the way.

In This Episode:

• How Adam’s experience founding two CPG businesses led him to his role at Rodeo CPG.
• Why DTC is the only place you truly own your relationship with your consumers.
• Why visuals are so important on your eCommerce website.
• How social proof gives you the credibility you need to remove friction for buyers.
• Why an email address is so important to capture on your eCommerce website.
• What works for eCommerce in terms of design, including some examples.
• The metrics you should really pay attention to instead of vanity metrics.
• Why Rodeo CPG launched their new program called Jumpstart for early-stage CPG brands.

Resources:

• Get Your Free Brand Strategy Checkup
• Real Food Brands Marketing Roundtable Facebook Group
• Connect with Katie on Instagram
• Jumpstart by Rodeo CPG: The Playbook for Launching CPG Brands
• The Components of a Strong DTC Site For Your CPG Brand
• The Rodeo CPG Glossary
• Connect with Adam on LinkedIn