101. Brand Strategy 101: Positioning Your Food Brand to Stand Out

After episode 100, Katie’s daughter suggested that she “start over,” and it only seemed fitting that episode 101 should be a brand strategy 101—an intro-level class, so to speak.

Today on episode 101 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva goes over the five W’s of how Brand Strategy can help you go from making a great product to building a strong brand that is well-positioned to stand out: WHAT, WHERE, WHO, WHEN & WHY.

In This Episode:

• The winners of the 100th episode giveaway!
• Why it’s always a good idea to go back to branding basics before starting a big project.
• What Brand Strategy is all about.
• Why you need to be the hub at the center of the wheel.
• Why consistency is not boring.
• Where you should document your brand strategy.
• Why it’s never too early or too late to look at your Brand Strategy.
• Why milestones are a great time to clarify your strategy to align your tactics to the big picture.

Resources:

• Ep #64: [Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot
• Ep #65: [Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer
• Ep #66: [Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy
• The Real Food Brands Marketing Round Table
• Brand Strategy Streamlined Course Details
• Download Your Free Brand Strategy Checkup
• Book a 60-minute 1-on-1 Brand Strategy session with Katie
• Connect with Katie on Instagram