104. What Is a Brand Positioning Statement?

If you want to understand brand positioning, think of Kia, Volvo, and Tesla. Sure, all three are car companies but they’re each very different brands with their own unique, loyal audience, product benefits, and customer experience. All of these factors combined for each brand create a very different offer for each and attract different groups of people as loyal fans of their brand.

Today on Episode 104 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva goes into detail about how to write a brand positioning statement and how to know if yours is strong enough to make your brand stand out.

In This Episode:

• How Kia, Volvo, and Tesla can help you understand brand positioning.
• Why brand positioning is a key component for everything that you do in your business.
• The formula for writing a brand positioning statement.
• Why you need to be clear about your ideal consumer and your category.
• How to identify your point of difference.
• What makes for a strong brand positioning statement.

Resources:

• Ep #58: Getting to Know Your Consumers as Real People with Britta Schell
• Ep #65: [Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer
• Blog post: How to Identify Your Ideal Audience
• The Real Food Brands Marketing Round Table
• Brand Strategy Streamlined Course Details
• Download Your Free Brand Strategy Checkup
• Book a 60-minute 1-on-1 Brand Strategy session with Katie
• Connect with Katie on Instagram