108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2)
As you’re working to build your food business or farm, brand strategy and brand development may seem like something that can wait for later. The thing is, brand strategy work goes far beyond your logo or fonts or colors. When you’ve done the work to create your brand’s North Star, it serves as the guide and the glue for everything you do on the front AND back end of your business. It helps you make decisions that will deliver a consistent, cohesive, and relevant experience to your consumers. More importantly, it can help them know how to talk about your brand to others and drive better word-of-mouth marketing.
Today on Episode 108 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva builds on the last episode and offers three additional tips based on a presentation she recently shared with the cohort of the Food Finance Institute’s food business accelerator program. This is a two-part series because Katie wants you to be able to really consider the tips she’s sharing and think about how they apply to your natural food business or farm.
In This Episode:
- Why brand strategy should come before your next big project, not after.
- Why it’s so important to be genuine when you’re talking about values.
- Examples of brands that have strong alignment with their values.
- Ways to think about personalizing your consumer’s experience.
- How to stand out when consumers are bombarded with messaging.
- Why it’s OK to be repetitive as long as you are relevant and consistent.
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