![108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2) image](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/5a9f0ad735aca700199142a7/6dc261a6-16ce-464d-809d-64d4216a62a4.png)
As you’re working to build your food business or farm, brand strategy and brand development may seem like something that can wait for later. The thing is, brand strategy work goes far beyond your logo or fonts or colors. When you’ve done the work to create your brand’s North Star, it serves as the guide and the glue for everything you do on the front AND back end of your business. It helps you make decisions that will deliver a consistent, cohesive, and relevant experience to your consumers. More importantly, it can help them know how to talk about your brand to others and drive better word-of-mouth marketing.
Today on Episode 108 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva builds on the last episode and offers three additional tips based on a presentation she recently shared with the cohort of the Food Finance Institute’s food business accelerator program. This is a two-part series because Katie wants you to be able to really consider the tips she’s sharing and think about how they apply to your natural food business or farm.
In This Episode:
- Why brand strategy should come before your next big project, not after.
- Why it’s so important to be genuine when you’re talking about values.
- Examples of brands that have strong alignment with their values.
- Ways to think about personalizing your consumer’s experience.
- How to stand out when consumers are bombarded with messaging.
- Why it’s OK to be repetitive as long as you are relevant and consistent.
Resources:
![115. Your Big Shift: From Selling a Great Product to Building a Strong Brand image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/1a9bc475-b091-41ec-9f92-ea8339fc5ba4.jpg)
![114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!) image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/1a9bc475-b091-41ec-9f92-ea8339fc5ba4.jpg)
![113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/1a9bc475-b091-41ec-9f92-ea8339fc5ba4.jpg)
![112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/76ff6946-4e74-45d8-9f87-ca1dd676acbf.jpg)
![111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/91e75717-be94-4da2-b995-5474da0bf2b9.jpg)
![110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/81936ce3-c4d9-4329-982a-9389d2e94778.png)
![109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/9587d82c-b10d-4123-92cb-cab9fa57b935.png)
![107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1) image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/91e75717-be94-4da2-b995-5474da0bf2b9.jpg)
![106. How Riemer Family Farm is Growing a Regenerative Brand image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/9cc8d2ee-4b98-4af2-9893-e9506c6e1356.png)
![105. New Episode Index to Help Your Food Brand Stand Out image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/dc25add2-064b-453b-9cd9-fb5ebebd205c.png)
![103. How Consumer Attitudes and Behaviors Related to Food Are Shifting with Sarah Marion of Murphy Research image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/46b856ec-3964-44c6-aebb-6e1cdee8b879.png)
![102. Are you inviting people into a brand story or sharing brand history? image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/25ae6cca-4757-457d-afa2-89644074b0f0.png)
![101. Brand Strategy 101: Positioning Your Food Brand to Stand Out image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/09edc4f5-e196-476d-87a6-25b1037af7b8.png)
![100. Celebrating 100 Episodes With Gratitude, Gear & Giveaway! image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/eeb8362b-dcd9-44fa-8f3e-4e94d7b43f7a.png)
![99. Strategy Does Not Have to Come at the Expense of Action image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/5c13e781-9ac3-47aa-843c-a7e15378d138.png)
![98. Insider Tips to Get on Podcasts and Boost Your Food Brand’s Visibility image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/3b37d6e6-663a-4519-927e-046b802a5c0c.jpg)
![97. Unlock Your Best Ideas: My NEW Self-Paced Brand Strategy Course is Live! image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/0a6faac3-39f4-4889-adc7-d2065ad1268c.png)
![96. 5 Steps to Accelerate Progress Towards Your Vision image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/a9e569d2-7ac4-4f14-87fe-1c7e94c5ba23.png)