96. 5 Steps to Accelerate Progress Towards Your Vision

Most of us are in the food and bev business because, in some way, we want to make a positive impact on how people eat. Most of us also have a Vision for the impact we want to make but might not know exactly how to accomplish this big dream.

You may have heard the old phrase “a vision without a plan is just a dream.” Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares her simple (but not always easy) 5-step process for accelerating towards making your vision a reality.

In This Episode:

• Why Katie developed the Brand Strategy Streamlined Course
• Why getting your brand strategy in place is crucial to serve as the North Star to inform every other part of your business
• Why you should let yourself dream big
• The importance of putting things down on paper
• How a visual reminder can help make your vision tangible and motivating
• Why it’s so important to speak to people about your vision
• How to be ready when things start to happen

Resources:

• Brand Strategy Streamlined Course Details
• The Good Food CFO Podcast Episode
• Big Hairy Audacious Goals
• Download Your Free Brand Strategy Checkup
• Book a 60-minute 1-on-1 Brand Strategy session with Katie
• Connect with Katie on Instagram