![96. 5 Steps to Accelerate Progress Towards Your Vision image](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/5a9f0ad735aca700199142a7/a9e569d2-7ac4-4f14-87fe-1c7e94c5ba23.png)
Real Food Brands Marketing Podcast
96. 5 Steps to Accelerate Progress Towards Your Vision
0 Plays
2 years agoMost of us are in the food and bev business because, in some way, we want to make a positive impact on how people eat. Most of us also have a Vision for the impact we want to make but might not know exactly how to accomplish this big dream.
You may have heard the old phrase “a vision without a plan is just a dream.” Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares her simple (but not always easy) 5-step process for accelerating towards making your vision a reality.
In This Episode:
- Why Katie developed the Brand Strategy Streamlined Course
- Why getting your brand strategy in place is crucial to serve as the North Star to inform every other part of your business
- Why you should let yourself dream big
- The importance of putting things down on paper
- How a visual reminder can help make your vision tangible and motivating
- Why it’s so important to speak to people about your vision
- How to be ready when things start to happen
Resources:
Recommended
![115. Your Big Shift: From Selling a Great Product to Building a Strong Brand image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/1a9bc475-b091-41ec-9f92-ea8339fc5ba4.jpg)
0
![114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!) image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/1a9bc475-b091-41ec-9f92-ea8339fc5ba4.jpg)
0
![113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/1a9bc475-b091-41ec-9f92-ea8339fc5ba4.jpg)
0
![112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/76ff6946-4e74-45d8-9f87-ca1dd676acbf.jpg)
0
![111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/91e75717-be94-4da2-b995-5474da0bf2b9.jpg)
0
![110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/81936ce3-c4d9-4329-982a-9389d2e94778.png)
0
![109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/9587d82c-b10d-4123-92cb-cab9fa57b935.png)
0
![108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2) image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/6dc261a6-16ce-464d-809d-64d4216a62a4.png)
0
![107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1) image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/91e75717-be94-4da2-b995-5474da0bf2b9.jpg)
0
![106. How Riemer Family Farm is Growing a Regenerative Brand image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/9cc8d2ee-4b98-4af2-9893-e9506c6e1356.png)
0
![105. New Episode Index to Help Your Food Brand Stand Out image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/dc25add2-064b-453b-9cd9-fb5ebebd205c.png)
0
![103. How Consumer Attitudes and Behaviors Related to Food Are Shifting with Sarah Marion of Murphy Research image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/46b856ec-3964-44c6-aebb-6e1cdee8b879.png)
0
![102. Are you inviting people into a brand story or sharing brand history? image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/25ae6cca-4757-457d-afa2-89644074b0f0.png)
0
![101. Brand Strategy 101: Positioning Your Food Brand to Stand Out image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/09edc4f5-e196-476d-87a6-25b1037af7b8.png)
0
![100. Celebrating 100 Episodes With Gratitude, Gear & Giveaway! image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/eeb8362b-dcd9-44fa-8f3e-4e94d7b43f7a.png)
0
![99. Strategy Does Not Have to Come at the Expense of Action image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/5c13e781-9ac3-47aa-843c-a7e15378d138.png)
0
![98. Insider Tips to Get on Podcasts and Boost Your Food Brand’s Visibility image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/3b37d6e6-663a-4519-927e-046b802a5c0c.jpg)
0
![97. Unlock Your Best Ideas: My NEW Self-Paced Brand Strategy Course is Live! image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/0a6faac3-39f4-4889-adc7-d2065ad1268c.png)
0