Sometimes you need to let yourself dream and think big. Instead of letting other people tell you how things work and why you can’t do something, it can pay off to look at things from a new perspective. It helps, of course, to have a great story, which is something that brand strategy work can really help with.
Today on Episode 109 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva sits down with Monique and Chevalo Wilsondebriano, owners of Recipe for Retail and the Charleston Gourmet Burger Company. We’ll learn how thinking BIG took them from a backyard BBQ...to a food business idea...to a product...to a brand that’s on the shelves of Whole Foods, World Market, Costco, Wal-Mart, and more...to winning QVC’s Choice Food Award.
In This Episode:
- How Monique and Chevalo started their business at a backyard barbeque.
- How they used the Charleston Farmer’s Market as a testing ground for their product.
- Why their personal story worked so well to get them on retail shelves quickly.
- Why working on their brand early and getting it right was so important to their success.
- What people are really buying when they’re buying your product.
- How they help other entrepreneurs with their Recipe for Retail course.
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