98. Insider Tips to Get on Podcasts and Boost Your Food Brand’s Visibility

Podcasts have exploded in popularity, and being a guest on one can be a big boost for both your brand and your credibility. But what kind of show are you looking for? How do you reach out? And how do you make it a success once you get a YES?

Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares how to make the right pitch, and what to do once you’re booked for an appearance.

In This Episode:

• Why being a podcast guest can be great for your brand if you approach it right.
• What Katie has seen from pitches in her 3.5 years of podcasting.
• How getting clear about your brand strategy and brand story is important before you pitch.
• How to decide who to pitch to.
• The types of podcasts to look for.
• How to craft a great pitch with the podcast’s goals in mind.
• Why research and authentic connections are so important.
• How to show what kind of guest you’ll be.
• How to prep for a podcast appearance.
• What to do after a show publishes.

Resources:

• Brand Strategy Streamlined Course Details
• Ask a Question on VideoAsk
• Podcast Ep #61: Lessons From an Uphill Climb
• Podcast Ep #91. The 3-Step Brand Strategy Streamlined Process
• Download Your Free Brand Strategy Checkup
• Book a 60-minute 1-on-1 Brand Strategy session with Katie
• Connect with Katie on Instagram