![98. Insider Tips to Get on Podcasts and Boost Your Food Brand’s Visibility image](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/5a9f0ad735aca700199142a7/3b37d6e6-663a-4519-927e-046b802a5c0c.jpg)
Real Food Brands Marketing Podcast
98. Insider Tips to Get on Podcasts and Boost Your Food Brand’s Visibility
0 Plays
2 years agoPodcasts have exploded in popularity, and being a guest on one can be a big boost for both your brand and your credibility. But what kind of show are you looking for? How do you reach out? And how do you make it a success once you get a YES?
Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares how to make the right pitch, and what to do once you’re booked for an appearance.
In This Episode:
- Why being a podcast guest can be great for your brand if you approach it right.
- What Katie has seen from pitches in her 3.5 years of podcasting.
- How getting clear about your brand strategy and brand story is important before you pitch.
- How to decide who to pitch to.
- The types of podcasts to look for.
- How to craft a great pitch with the podcast’s goals in mind.
- Why research and authentic connections are so important.
- How to show what kind of guest you’ll be.
- How to prep for a podcast appearance.
- What to do after a show publishes.
Resources:
- Brand Strategy Streamlined Course Details
- Ask a Question on VideoAsk
- Podcast Ep #61: Lessons From an Uphill Climb
- Podcast Ep #91. The 3-Step Brand Strategy Streamlined Process
- Download Your Free Brand Strategy Checkup
- Book a 60-minute 1-on-1 Brand Strategy session with Katie
- Connect with Katie on Instagram
Recommended
![115. Your Big Shift: From Selling a Great Product to Building a Strong Brand image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/1a9bc475-b091-41ec-9f92-ea8339fc5ba4.jpg)
0
![114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!) image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/1a9bc475-b091-41ec-9f92-ea8339fc5ba4.jpg)
0
![113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/1a9bc475-b091-41ec-9f92-ea8339fc5ba4.jpg)
0
![112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/76ff6946-4e74-45d8-9f87-ca1dd676acbf.jpg)
0
![111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/91e75717-be94-4da2-b995-5474da0bf2b9.jpg)
0
![110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/81936ce3-c4d9-4329-982a-9389d2e94778.png)
0
![109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/9587d82c-b10d-4123-92cb-cab9fa57b935.png)
0
![108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2) image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/6dc261a6-16ce-464d-809d-64d4216a62a4.png)
0
![107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1) image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/91e75717-be94-4da2-b995-5474da0bf2b9.jpg)
0
![106. How Riemer Family Farm is Growing a Regenerative Brand image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/9cc8d2ee-4b98-4af2-9893-e9506c6e1356.png)
0
![105. New Episode Index to Help Your Food Brand Stand Out image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/dc25add2-064b-453b-9cd9-fb5ebebd205c.png)
0
![103. How Consumer Attitudes and Behaviors Related to Food Are Shifting with Sarah Marion of Murphy Research image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/46b856ec-3964-44c6-aebb-6e1cdee8b879.png)
0
![102. Are you inviting people into a brand story or sharing brand history? image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/25ae6cca-4757-457d-afa2-89644074b0f0.png)
0
![101. Brand Strategy 101: Positioning Your Food Brand to Stand Out image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/09edc4f5-e196-476d-87a6-25b1037af7b8.png)
0
![100. Celebrating 100 Episodes With Gratitude, Gear & Giveaway! image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/eeb8362b-dcd9-44fa-8f3e-4e94d7b43f7a.png)
0
![99. Strategy Does Not Have to Come at the Expense of Action image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/5c13e781-9ac3-47aa-843c-a7e15378d138.png)
0
![97. Unlock Your Best Ideas: My NEW Self-Paced Brand Strategy Course is Live! image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/0a6faac3-39f4-4889-adc7-d2065ad1268c.png)
0
![96. 5 Steps to Accelerate Progress Towards Your Vision image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5a9f0ad735aca700199142a7/a9e569d2-7ac4-4f14-87fe-1c7e94c5ba23.png)
0