Have you ever thought about the difference between content and copy? And how each works differently to connect with your reader depending on if you’re talking about a website, social media, ads, packaging, etc?

Today on Episode 110 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva has a conversation with Celsea Jenkins, the owner of Grassfed Copy about the art and science to writing great copy that converts people from readers to taking an action. Celsea shares Katie’s passion for health and wellness – and clear messaging – and the episode highlights their shared enthusiasm! Listen to hear Celsea’s six copywriting tips to help your food brand stand out.

In This Episode:

• The difference between copywriting and content writing.
• How you can step into the shoes of your ideal audience to know what to write about.
• Why good copywriting that sparks action starts with good brand strategy.
• How copy and design can work together to communicate better than each alone.
• Why telling your brand story is about inviting the customer into a story.
• Where to look for “sticky copy” and why it’s so valuable.
• A key thing that web pages and emails that don’t convert are usually missing.
• How to strike a balance with SEO keywords and a conversational tone.
• How you can get notified when Katie and Celsea go LIVE in the Real Food Brands Marketing Round Table on Facebook.

Resources:

• Grassfed Copy website
• Guju Kitchen copy example
• Ep #104: What Is a Brand Positioning Statement?
• The Real Food Brands Podcast Index by Topic
• Download Your Free Brand Strategy Checkup (and get notified about the LIVE Q&A session!)
• Brand Strategy Streamlined Course Details
• Book a 60-minute 1-on-1 Brand Strategy session with Katie
• Connect with Katie on Instagram