Brand strategy work is something that is second nature for big brands, but not as common for small brands. There’s so much to do when you’re wearing all the hats that it can seem like something you’ll get to “next.” While big brands have access to brand managers and agencies, we can help even the score by providing streamlined versions of the concepts they use to focus on the key parts of the process to help you build a brand that stands out no matter who you’re lined up next to.
Today on Episode 107 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva shares a presentation she recently shared with the cohort of a food business accelerator program. This is a two-part series because Katie wants you to be able to really consider the tips she’s sharing and think about how they apply to your food business or farm.
In This Episode:
- Why Katie wants to share these Brand Strategy tips with food business owners and farmers.
- The first 3 tips Katie has related to brand positioning, brand story, and humanizing your brand.
- Multiple examples that support each of Katie’s brand strategy tips.
- Why Katie shares stories of small brands, not just big brands
- How you can tell that the seeds that you plant with brand strategy are coming to life.
- What to expect in part 2 of the episode
- Why to get started on your brand strategy BEFORE your next website project, packaging redesign, or sales pitch.
Resources:
- Ep #104: What Is a Brand Positioning Statement?
- Ep #106: How Riemer Family Farm is Growing a Regenerative Brand
- Ep #91: The 3-Step Brand Strategy Streamlined Process
- Ep #83: Understanding the Difference Between Features & Benefits
- The Real Food Brands Podcast Index by Topic
- Download Your Free Brand Strategy Checkup
- Brand Strategy Streamlined Course Details
- Book a 60-minute 1-on-1 Brand Strategy session with Katie
- Connect with Katie on Instagram
