A common approach for food and farm businesses is to think about offering a great product rather than building a strong brand. The thinking is that if a product is good enough, taste will ultimately win and of course, people will buy. While this is understandable as you perfect your craft, great taste and quality are expected these days so we don’t want your products to be seen as an interchangeable commodity. There’s so much more to your food brand’s story, so let's uncover it!
Today on Episode 106 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva talks to Jen and Bryce Riemer, and Anastasia Wolf-Flasch, all of Riemer Family Farm, about their journey to define a brand strategy that invites people into a story of caring for and renewing the land through a multi-generation farming business.
In This Episode:
What led Jen and Bryce Riemer from city life back to their multi-generation family farm.
How they honor the farm’s rich history while also building their own legacy.
Why the farm’s one full-time employee is focused on marketing and customer service.
The most challenging and valuable parts of working through their brand strategy.
How having brand pillars and a story defined has impacted their logo, packaging, and website.
Before and after insights about how this work has impacted their business.
Resources to learn more about the importance of regenerative farming.
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