Have you thought about the difference between brand story and brand history? While your brand history can certainly be a part of your brand story, the history is about the past and the story is about the future, and what you’re inviting people to be a part of.

Today on episode 102 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares her guidance on writing a brand story and sharing brand history for your food business, plus 3 tips to make your brand story more compelling to create a lasting connection with your audience.

In This Episode:

• The difference between a brand history and a brand story.
• Why most brands start with a brand history.
• Why you need to communicate WIIFM.
• How to assess the current state of your brand story.
• Why you need to find the transformation your brand offers a consumer, whether big or small.
• A starting framework for telling your brand story.
• Why it’s so important to start putting things down on paper.
• How to get more help with your brand positioning and brand story.

Resources:

• Ep #74: From a Good Product to a Great Brand
• Ep #83: Understanding the Difference Between Features & Benefits
• The Real Food Brands Marketing Round Table
• Brand Strategy Streamlined Course Details
• Download Your Free Brand Strategy Checkup
• Book a 60-minute 1-on-1 Brand Strategy session with Katie
• Connect with Katie on Instagram