Transcript
Speaker: Welcome to the CEO's Wingwoman podcast. This is a micro episode packed with quick binge-worthy insights on building a bulletproof business, an iconic brand, and magnetic leadership skills.
Speaker: No fluff, just real strategies you can use right now. Let's dive in.
Speaker: One of the three components of building an iconic brand is this idea of having raving fans. And what I mean by that is this cult-like following. Fans that when you say jump, they say how high.
Speaker: They are so connected with that brand. Every single product that you launch, every single single campaign that goes out, they just want more. And in order for that to happen, you need to have a brand that really cultivates that community and that sense of belonging and feeling as though you're part of something that's bigger than the brand.
Speaker: So this is and a major area of focus and it's something that we often talk about quite often in-house, this idea of cult-like following or a cult-like brand. What it essentially means is you have a brand and and you have a connection with your customers that when you say jump, they say how high and that is how committed and engrossed they are with every single thing that your brand does.
Speaker: That's your power move for today. If today's episode resonated with you, please share this with a CEO who needs it and send me a DM on Instagram to connect at oliviajenkins.co. I'll see you in the next episode.
