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Build a Cult-Like Following for Your Brand
2 Plays4 minutes ago
Some brands build customers. Others build cult-like followings. In this episode, Olivia shares how to create a brand so magnetic your audience can’t help but belong.
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Transcript
Introduction to the CEO's Wingwoman
00:00:01
Speaker
Welcome to the CEO's Wingwoman podcast.
Strategies for Building a Bulletproof Business
00:00:04
Speaker
This is a micro episode packed with quick binge-worthy insights on building a bulletproof business, an iconic brand, and magnetic leadership skills.
00:00:13
Speaker
No fluff, just real strategies you can use right now. Let's dive in.
Creating Raving Fans for an Iconic Brand
00:00:20
Speaker
One of the three components of building an iconic brand is this idea of having raving fans. And what I mean by that is this cult-like following. Fans that when you say jump, they say how high.
00:00:33
Speaker
They are so connected with that
Cultivating Community and Belonging
00:00:36
Speaker
brand. Every single product that you launch, every single single campaign that goes out, they just want more. And in order for that to happen, you need to have a brand that really cultivates that community and that sense of belonging and feeling as though you're part of something that's bigger than the brand.
00:00:53
Speaker
So this is and a major area of focus and it's something that we often talk about quite often in-house, this idea of cult-like following or a cult-like brand.
Strong Customer Connections
00:01:02
Speaker
What it essentially means is you have a brand and and you have a connection with your customers that when you say jump, they say how high and that is how committed and engrossed they are with every single thing that your brand does.
00:01:18
Speaker
That's your power move for today.
Engagement and Social Sharing
00:01:20
Speaker
If today's episode resonated with you, please share this with a CEO who needs it and send me a DM on Instagram to connect at oliviajenkins.co. I'll see you in the next episode.