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Your Brand, Your Business Identity
20 Plays3 months ago
What does it really take to build a beauty brand that not only turns heads—but also stands the test of time?
In this special episode, Renee shares the behind-the-scenes story of launching her salon just as the world shut down—and how that pivotal moment led to meeting branding expert (and fiancé!) Nicholas Lewis. Together, they break down the essential elements of branding for beauty professionals—from color psychology and logo design to client experience and brand evolution.
Whether you're still in school or ready to rebrand your business, this episode will help you:
✅ Understand what branding really means (hint: it’s more than a logo)
✅ Make strategic design choices that build client trust
✅ Stand out with consistency and continuity
✅ Get started without feeling overwhelmed or stuck
👩🎨 Learn how Renee turned a DIY logo into a thriving brand—and how you can do the same.
🎧 Listen now and discover how to turn your beauty business into a recognizable, scalable brand that reflects you.
🔗 Join the community + access the master course at beautyinthebusiness.vip
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Transcript
Introduction to Beauty and the Business
00:00:04
Speaker
Welcome to Beauty and the Business Podcast. I'm Renee Leone, a beauty entrepreneur, coach, and single mom who built a six-figure beauty business straight out of school. Now, I'm here to help you do the same.
00:00:17
Speaker
If you're ready to stop struggling and start scaling, you're in the right place. Let's turn your passion into profit. Hit play and let's build your beauty empire.
Challenges of Opening a Salon During COVID-19
00:00:32
Speaker
Imagine you signed the lease to your dream salon and two days later, the world shuts down due to coronavirus.
00:00:44
Speaker
That sounds like a nightmare, right? Well, that's my reality. I signed the lease to my salon on March 2nd of 2020. twenty And I think it was March 13th, somewhere around there.
00:00:59
Speaker
the entire world shut down and that might freak some people out and it did me too but during that time i was a single mom I had three kids I then had to homeschool my three kids and I had to do the build out of my salon so while I couldn't work on clients I got to design my space for two months and And I quickly realized that that was a bigger task than I had ever imagined. I mean, I was only like a year and a half out of beauty school.
00:01:35
Speaker
And when i decided to open my salon, I hadn't really established my brand yet. i
Rebranding to Ava Jade Aesthetics
00:01:41
Speaker
started as one name. I joined with another girl. i kind of adapted her name with her.
00:01:47
Speaker
Big mistake. We'll get into why later. And then i changed my name to DFW Lash and Brow. But then I wanted to open a salon and I wanted my salon to capture something that was more inclusive of other services and that meant something to me.
00:02:05
Speaker
And so I picked the name Ava Jade Aesthetics. Ava is my daughter and Jade is my niece. And both of them were just kind of representations of people.
00:02:19
Speaker
what I wanted to send a message to women. It wasn't really just about them specifically. Obviously, I love them both very much, but that's a story, again, I'll talk about later in this podcast.
Collaborating with Nicholas Lewis on Salon Design
00:02:33
Speaker
But i was overwhelmed by the amount of decisions I had to make. And it just so happens that during that time, met a man by the name of Nicholas,
00:02:48
Speaker
And we might've met online. might've been two white claws deep on a Tuesday. Kids were gone. And I'm swiping, I'm swiping left and right. You know, we've all been there.
00:02:59
Speaker
And so we couldn't really go on dates. So I asked him if he wanted to have a zoom and he told me he was in design. was like, perfect. because I need some help designing my salon.
00:03:13
Speaker
Little did I know that that had absolutely nothing to do, it did to a sense, but his what he did for a living was so much bigger than that. And so today I have my fiance on, his name is Nicholas Lewis. and Hello, hello.
00:03:28
Speaker
And he's kind of a branding expert. So I'm going to Take it away, Nick. Why'd you tell me? Well, thank you. I appreciate that. Yeah, no, my name is Nicholas Lewis.
Importance of Branding and Identity
00:03:39
Speaker
I've been in design for woof as long as I can remember since I was a kid, but really got into formal design in college, going to design school at at Texas Tech and have a pretty illustrious career through lot of different design work.
00:03:55
Speaker
But I fell in love with branding throughout that time, just you know having to study lot of other brands out there in the world. and what made them tick and why they are, you know, who they are and why they're successful.
00:04:08
Speaker
And when we first started dating, when you told me you were business owner and you were developing this new salon, building out this new salon, yes, right as COVID was kicking off, of course, was falling in love with you, but at the same time, you were really picking my brain for another love of mine, and that's design.
00:04:31
Speaker
You kind of had a logo already. i remember that. I made it myself. you had him You made it yourself. That's right. And you did really well. I was was ah remember very distinctly being impressed with what you had pulled off.
00:04:44
Speaker
I think you also had some colors chosen for color palette. And it's one of those things where i just started asking questions. You know, and we dug pretty deep into what you wanted for your brand, who your clientele were, your customer base.
00:05:00
Speaker
And that just gets spurred into so many other conversations about how you wanted to establish your brand and then grow it over the years. I know we're looking back now five years and things have been quite successful.
00:05:17
Speaker
From there, breath We put our heads together and started talking about how to apply your design across your business, not only in the physical space of the salon itself, but social media, but even your print materials that you were using to go out, not only to share with clients that were in the building, but as you would go and try to get other clients.
00:05:40
Speaker
You really started building those things out naturally because you have that business brain. And then you really, to my design brain, and we went well together.
00:05:52
Speaker
Yeah. And I think one thing, my biggest tip is, you know, we talk about it in the course. And so we go over branding inside of the course, like a very beginner stage branding course class. And a lot of people just think that a brand is a logo.
00:06:06
Speaker
And like it doesn't go much farther than that. Right. And while the logo is really important and it can be like one of the most important recognizable things to differentiate who you are or when someone's driving down the street. And, you know, we talk about the McDonald's arch, like everybody knows that.
00:06:23
Speaker
Right. You don't have to guess like, is that McDonald or is that something similar? Like, you know, it's that yellow, that red, that shape. It's automatic. That's right.
00:06:33
Speaker
And that's why it's so important. And it's one thing I think is very overlooked, but I'll also say it's okay if it evolves and changes. Absolutely. Mine did.
00:06:44
Speaker
i remember reading something and maybe it was a podcast like Nike used to be blue ribbon sports. And what are some other ones? oh of other companies like IBM used to be, if it stands for International Business Machine, but that's what it was when it first started.
00:07:01
Speaker
ah so you actually There's many, many well-established companies that had logos, 50, 60, over years. You can go and pull up their lineage of their logo and see that it it changes. it evolves over time, not only as the business grows, but you know as markets change. yeah right so And I say that because I want the listener to understand because it feels really overwhelming. like This is forever. It's like a marriage. It's like you know ah just something that seems so permanent, but
00:07:34
Speaker
thing it's not really so you know you just have to i well it's important to identify your brand your branding colors your logos the feel the essence of what you want it to be it can evolve and change because you don't your career is going to evolve and change if you would have told me five or six years ago that i would not be doing lashes anymore like, what am I doing? Well, okay. It turns out i decided to master permanent makeup and hair medical tattoo and focus on training women and developing relationships.
Evolving Brands and Color Psychology
00:08:07
Speaker
And it you just don't really know where this business is going to take you. So it's okay everybody take deep breath that just know it can change but make sure when you're opening maybe you're still in school right now start thinking of these things and nick do you have any tips for somebody that might be brand new where would they start where do you even start when it comes to discovering or like you know, developing your brand? Sure.
00:08:37
Speaker
I think the number one thing is to know your audience, know your customer. What is it that your customer wants? And what are those services that you're providing for that customer? Once you have that down pretty well, right?
00:08:50
Speaker
From there, you can create your name. You then can evolve that into a particular logo. Like you talked about just a few minutes ago, things can change over time and that's okay.
00:09:02
Speaker
And that's why you shouldn't get stuck or fixated on trying to make things perfect the first time because nothing ever is. But that doesn't mean that you can't change and acclimate as time goes by.
00:09:16
Speaker
So I think a lot of people get hung up trying to get things perfect right away, and it blocks them from really showing their true potential in their business and their brand forming.
00:09:28
Speaker
Because again, I've got to get it done right the first time. That's not necessarily true. So yeah, I would say that's probably the biggest challenge most people, especially starting a business, struggle with right off the bat.
00:09:40
Speaker
We talked about this briefly right before we started recording, but colors and why that matter and how it actually has an emotional tie to it. I didn't know this until I met you. And when you told me this, I was like, that makes sense because it's pretty across the board. It's pretty well known for like big marketing agencies and things like that. I don't know, whoever develops brands, because there's certain colors you want to use in a space like a salon and there's certain colors you want to shy away from. Mm-hmm.
00:10:07
Speaker
And for me, you know, I started as a black and white brand for Ava Jade Aesthetics. But then when I started to go into tattoo and I started to go into areola work, my colors softened.
00:10:17
Speaker
And that's what I gravitated towards, like the soft pinks and the browns and the mobs. And so that's my salon vibe. Now everything is completely changed. But I remember once a girl came to me and she's like, I think I want my colors to be like bright orange and navy. And I'm like,
00:10:34
Speaker
immediately, i think Denver Broncos. see yeah Yeah. Yeah. We'll see. That's how the thuddle resonates, right? Yeah. I don't think a relaxing day at the spa when I see bright orange. Sure. I agree. Why is that?
00:10:46
Speaker
Well, colors are emotional. They evoke emotions, subliminal context, right? You know, I'll give another tech example. You know, if most people think of all the big tech companies out there in the world, they're usually like blues because color blue is security and trust, right?
00:11:04
Speaker
So every color has emotions associated with it. You brought up Why wouldn't I want to use a bright orange or a bright red in a salon? Well, that's because if you were to walk into a salon, having bright colors like that is not going to invoke safety and calmness. It might be on alert or just, again, an emotion that you're not wanting your clientele to really feel when they come into your space.
00:11:32
Speaker
More importantly, there's not a lot. If you look across the beauty space, you're not really going to see those types of bright colors. So somebody might think, oh, well, then it'll jump out against all my competitors.
00:11:45
Speaker
Well, there's one thing to be said about how colors work. And that's why in those industries, you usually, so yeah like the beauty industry, there's a lot of pastels. It doesn't mean you can't have a variety of colors. There's nothing wrong with that. But you still want to invoke a sense of calmness, right?
00:12:02
Speaker
Because again, that's what people are there coming to do is get those services put in a calm environment so they can let down their guard. open to having a relationship with the person providing those services, right?
00:12:15
Speaker
Why do you go into your hairdresser and and talk for three plus hours, you know, as you're getting your hair done or however long it's right, somewhere longer than others. so But the point is, is that it's because of your environment and the colors that are around you that allow you to really set yourself into that space and calm down and enjoy your time there.
00:12:34
Speaker
That's so interesting. And I think we were even discussing logos and we talked about the Wendy's logo. Yeah. So a lot of people, you know, there's logos all around us and some of those bigger brands that have been well-established and around a long time, they've gone through evolutions of their logo, but it Through that evolution, they've built in little subliminal messaging.
00:12:56
Speaker
You use the the example of Wendy's. Most people don't know that whenever you're passing by a Wendy's or you see a Wendy's, you may look at that logo and real feel like a sense of calm as well or a sense of trust.
00:13:10
Speaker
And if you look at it closely along the neckline, the word mom appears. I didn't believe him. And then I Googled it. It's like, there is no way. It's sure shit.
00:13:23
Speaker
Oh, put the E on this episode. Sure shit. There it is. It says mom on her lace collar right there. If you are looking for it, you can see it. you It's wild. And so that gives you a feeling of like home.
00:13:35
Speaker
Yes. Like home cooking. Home cooking. Wow. That's right. That is, that blows my mind. I don't know about the listeners, but that is crazy and also kind of kind of creepy. It is kind of creepy. Well, because it's all psychology, right?
00:13:49
Speaker
There's a lot of psychology that enters in design. as well as branding. And but you've also got like when you first made your Beauty in the Business logo, I don't think you knew it at the time, but I noticed that you had a little, a subliminal message with your arrow.
00:14:09
Speaker
And I thought that was genius because it sits in the back, but, and it's tertiary to your actual name. But the idea is that you want to help businesses grow. So you have an arrow going up and to the right.
00:14:23
Speaker
That invokes not only positive, like a sense of positivity, but growth as well. It was kind of this little moment where fell in love with you all over again. ah You have this ability already and there's other people have that as well.
00:14:40
Speaker
It's just being able to, again, know your audience, know your customer, know what you're trying to do for them. And those things will flow naturally as you start creating your brand. I honestly didn't really intentionally do that.
00:14:53
Speaker
and We talk about it in the course, the master course, about what business looks like versus like reality and like what you imagine is versus a reality and how people think, oh, it's just straight up.
00:15:06
Speaker
Just like going to open my doors and it's going to be sailing all over. And then what it really feels like is just up, down, up, down, up, down, up, down. And what it looks like is you'll have periods of growth and then sinks down and then it levels out and then you grow again and it sinks down it levels out.
00:15:25
Speaker
And that's why I put that in there. and wasn't trying to subliminally trick y'all into following me. But it's working. Well, I mean, that's true. But it's if you talk to financial advisors or people that invest money, they try to tell you, don't focus on the day-to-day of your numbers.
00:15:45
Speaker
Zoom out, right? Look at it over the past year, right? And you'll see that it is actual a trajectory of going, over time, otherwise you stress about the day to day and you'll make decisions. I know we're kind of getting off topic, but the idea is that you were able to build in that sense of growth without actually realizing.
00:16:05
Speaker
And that's, that was very impressive. I was, I thought that was awesome. Oh, thank you. Of course. And then, so we've got, we're talking branding, logo, colors. What, you said like, what other things do you think people miss the mark on in branding?
00:16:19
Speaker
Sure. I think consistency or continuity is probably another ah word for it. And I know I've said it many times around you and you're like, why you keep saying continuity is king or consistency is king?
00:16:31
Speaker
Well, because it really is. And what that means, content continuity and consistency is that anytime I look anywhere within your brand or around your space or your social media, or I'm in your salon,
00:16:43
Speaker
I see the same branding or I see elements of the brand. It could be the logo. I may not always see your logo, but I see your colors, right? Or the your brand voice, right? How you talk about your brand, how you communicate your brand is consistent across all the avenues of social media. I can, I may have never met you before, right? But I see it come across your social media and I'm like, okay, I can see who this woman is. I can see what she's doing. I can see the colors you And can I get her numbers? Well, of course. Yeah, that that was absolutely true.
00:17:17
Speaker
But even not as a person that's looking to date you. But, you know maybe once your service as an entrepreneur or within the salon space, I see you on social media.
00:17:29
Speaker
And then when I come into your actual physical space, your salon itself, it's as if I it's just in a continuation. That's the consistency. That's the continuity. Even your print materials, right? That your card, your business card, or any flyers that you have out, your signage, right?
00:17:44
Speaker
It's all following the same consistent brand rules or brand guidelines that you established early on.
Consistency and Authenticity in Branding
00:17:52
Speaker
If you do that and you kind of live by that playbook like all other brands do, right, you will have great success in developing your brand.
00:18:02
Speaker
And I also think it's almost as if consistency and continuity, what you're saying, it gets ahead of the counterfeits. Yes. Because that's one thing that I notice. If I get an email from a company and I notice that brand is slightly off, the wording is a little different. And then I go investigate and I see, oh, this isn't square. This spam.
00:18:24
Speaker
This is somebody over in Buktu. So... so It's as if your eye, I didn't even notice my eye was looking to verify that this is the source, that this is the, who they are, who the person is, especially social media nowadays.
00:18:42
Speaker
I've had girlfriends that are influencers that have had their videos pulled and like sold for different products and they didn't get paid for it. And it's just it was very obvious to people that knew them and that were close to their brand that was counterfeit, that it was stolen and then it was not them.
00:19:02
Speaker
and I think that's also why it's an important reason to establish. And you might be like, what does that have to do with me doing hair? But as you start posting online or maybe you're developing courses or whatever it is that you're doing, you want to create trust within that brand, your clients, your consumer. And I think that's a way to establish trust.
00:19:21
Speaker
Absolutely. You're pointing back to the whole psychology of branding and that our brains are wired to find inconsistencies. Mm-hmm. Right. So if there is an inconsistency in your brand, people will notice it and you'll break that trust. You'll lose that perception of the well-rounded brand that you're wanting to form.
00:19:42
Speaker
And that doesn't mean you have to have all aspects of your brand ironed out at the beginning or everything looking exactly the same. You're just looking to be consistent in how you present yourself and how you speak about yourself.
00:19:57
Speaker
Okay, so let's let me ask you some questions. im going to ask you And so for those listener, maybe they're in beauty school right now, they're fresh out or they're looking to refresh. And what are some tips on establishing your like their brand name?
00:20:11
Speaker
Is there anything to avoid or anything that can go? For me, when i went into share a suite with somebody, she was like, use my name, but add lash to the end.
00:20:24
Speaker
Well, I didn't stay in that suite and I went somewhere else and then I opened my own business. So like things like that. Sure. To think about when you're picking your name. I think a name like my Renee Leon Inc.
00:20:37
Speaker
That's me. People know that's my artistry and that's why I picked that. And then beauty in the business, very self-explanatory. Beauty professionals built a business. What are some tips you're like that you can guide people to do and don't?
00:20:52
Speaker
Sure. So think when it comes to establishing your brand, you want to be unique, right? ah You talk about wanting to be a branch of somebody else's brand. Well, you don't want to establish yourself as that because then you will forever be linked to that other brand.
00:21:08
Speaker
More importantly, it makes it more difficult when you break away. yes that so happens as you continue to grow, if you were to break away or that other company were to break away for whatever reason, You then have to rethink if you're like, now what do I do? Can I stand on my own?
00:21:25
Speaker
Right. So the idea is that your brand, if you get a good enough foundation, it should be able to stand on its own no matter what. Right. And then as you go out and continue to grow, you don't need to rely on any other business for your business.
00:21:42
Speaker
It's okay to partner, right? Or what we call in the design world, co-branding. that That's okay, right? But before you can co-brand, you have to establish your own brand first.
00:21:54
Speaker
So not getting fixated on anybody else but yourself and your own business should be point number one, right? And I'd Say point number one, that's taken into account that you've already established who your audience is, who your customers are, right?
00:22:08
Speaker
And designing around their needs, their desires, and how I, as the business owner, am going to serve those those individuals or those other companies. Again, whatever kind of business you're trying to start up.
00:22:21
Speaker
And that's the true brand power, right? We talk about, or I've talked about brand power sometimes, and that is the power of your brand is can't stand on its own. Your name, right, is obviously very important.
00:22:35
Speaker
Sometimes your company name or your business name may not be exactly what the LLC is, and that's okay too. But the idea is that your name becomes recognizable in the space in which you are trying to establish that brand, right?
00:22:51
Speaker
Rene Leon Inc. Right. One is your name, which you're trying to establish out there. But ink, what is it that ink means? You're inking people. You're doing tattoos. Right. So that's very literal.
00:23:03
Speaker
Right. And that's OK. But sometimes you have that ability to be very literal. Sometimes it can be more broad. Beauty in the business, it's specific, but it is also broad because, yes, your audience is beauty business individuals or individuals in the beauty business. Right.
00:23:19
Speaker
And. Obviously, when it comes to being a business person, you want to grow your business. So it encapsulates everything that you're doing for others with that particular brand.
00:23:31
Speaker
Yeah. And a little ah little pro tip for my girls, do a search. If you're thinking of ideas, write them down on a piece of paper, go to Instagram, see if they already exist.
00:23:42
Speaker
Last thing we want to do is be fighting with 10 other people with your ideas. tag line with your you know at renee leone.inc there were 20 of those it probably wouldn't name because i'm always fighting the counterfeit right so that's before you get set do a little bit of independent research and see if any of those exist now sometimes you know when you find a name like that's really similar and you can kind of edit text by doing periods or spaces or underscores or whatever it is in the in the
00:24:14
Speaker
Research phase. Yeah. But that's my tip. Do that first before you get really married to something. Yes. Because you it could be trademarked. It could be, you know, all kinds of things. Think about, I mean, you kind of touched on it, but think about having to go and try and get established a social media profile, right? yeah You know, a lot of times if you go back to the days of AOL screen names and stuff, I know i'm I'm dating myself there, but you know, if somebody else had Nicholas Lewis, then I'm like, well, do I want Nicholas.Lewis? Do I want Nicholas underscore Lewis? Do I want Nicholas Lewis 94 or whatever?
00:24:45
Speaker
Right. Then you have to start adding on all these other things just to accommodate establishing ah brand. Right. You don't want to have to compete with others because the more you have to add on to it, the less you you're going unless You're going to serve your own audience. They're not going be able to able find you.
00:25:03
Speaker
Think about web URLs. and It was really easy to go get reneleon.inc because there is no other Rene Leon Inc.
00:25:13
Speaker
So sometimes putting a name in there. Now, if your name's Jane Doe, that's going be a little more challenging. um Sarah Smith, but that doesn't mean you can't add your business type onto it. So Beauty and the Business, right?
00:25:28
Speaker
It was able to be unique in its own way, but we didn't need to add Renee Beauty and the Business. or yeah You see where I'm going that? So when I picked Ava Jade, I didn't want to make it about me.
00:25:39
Speaker
ah was still kind of uncomfortable where having something be about me. It wasn't ever about me. It was about providing a life for my kids and about letting, giving the notice, the message to women that they can start over if they need to. Like I, i left a really bad situation and I wanted to share that message, not just to my daughter, but to women everywhere. And my daughter, for those of you that don't know, has a degenerative eye disease is what the doctors claim.
00:26:09
Speaker
She has no effects of it now, but I didn't want her to ever feel that was a hindrance. I wanted the message to be, you can go and you can do anything if you just work hard enough. And if you set your mind to it and No matter who we are, we're going to have setbacks in life.
00:26:25
Speaker
Maybe it's our eyesight. Maybe it's something else, a death in the family or an accident or whatever. But that doesn't mean that you give up. I think that's one of the great things about you.
00:26:37
Speaker
And how you want to finish you i apologize. Um, and then for Jade, my niece, his name is Jada. i have another niece. His name is Sydney. And it wasn't just specifically about one individual person.
00:26:50
Speaker
ah told my niece, Sydney, I was like, sorry, the used like, my name is Sydney. and It's not going to be in the brand, I'm aware. But it was about young girls and the pressures of social media. And that's what it resonated with me for my name. I wanted my name to mean the name to mean something. And of course, when they're walking by the salon, they don't understand that. But I understand it. And it reminds me of my mission and my vision.
00:27:17
Speaker
And so I wanted these young girls. Comparison I talk about is the thief of joy. There's a lot of social media out there. There's a lot of fake news on the internet when it comes to success.
00:27:30
Speaker
And it can get really scary for young girls that are, they really, it causes depression. It causes all kinds of things. So That no matter what life throws at you, you can start over at any time. You can make a new beginning. and You can keep going. Those types of things. So that's how I married Ava Jade and how that became the brand.
00:27:51
Speaker
So that emotional aspect of it for me, that's my story. If that helps anybody out there maybe get some clarity on how to establish a brand, there's how I did it. I think one thing you're skipping over, and it's because you're a very humble person and admire that about you.
00:28:06
Speaker
You bring a level of authenticity to the brand that is very authentic in how you describe how you built out your brand. And it was putting others first, right?
00:28:17
Speaker
That doesn't sound like a rule you have to do, but that creates part of your the roots of your brand story, which when you're going out there and talking to others and people are asking, how did you get started?
00:28:29
Speaker
Do you have a great story to tell, right? And again, it's not mey me, me, me. It's about others out there that helped in some way build you into you and how you are now personifying that out through your brand. And that's a phenomenal story.
00:28:47
Speaker
You know, i love that. Oh, well, thank you again. Just winging it over. I'm just just winging it. I'm calling it out. But I will point out the reason that I rebranded myself into Renee Leone Inc. And this is maybe going to help somebody in the future because Ava Jade, people got confused. They're like, is that you? Because I rent out salon suites to people. So I was using that as my personal page.
00:29:09
Speaker
But then I was posting the the hairstylist and the facialist and the lash lifts and the other things that the other people do in there. And I'm like, no, this needs to be the collective community of Ava Jade Aesthetics. you know This is all of our work.
00:29:20
Speaker
This is the boutique salon suite. This is not just me. This is everybody in here. And then I needed to separate my brand into who I was.
00:29:31
Speaker
So three years later, I became comfortable talking to myself and bragging off of something. You're a couple of them. You don't like that. don't like I actually have to let people know that I'm the artist making these brows and these areolas on the internet, not Ava. And when people would book, they'd be like, I went online and I tried to book an appointment with Ava, but it gave me Renee.
00:29:56
Speaker
Yes, And I was like, oh, well, Ava's 10 at the time. I'll see if she's available. But I am Renee, the owner of Ava Jade Aesthetics. So that's when and the indication was that I needed to kind of identify myself as an individual artist. So if you are going out so low i or if in a situation like my building where there's multiple of you, i would say put the humility aside.
00:30:21
Speaker
Don't be humble. Not the time to be humble. ah you put your name out there. Okay. Whether if it's your last name, your first name, your middle name, your grandma's name, whatever, make it you make it you. What's the first thing you, when you're growing up and you're a little kid, what's the first thing you're taught to tell others about you, your name?
00:30:38
Speaker
Oh, Right. I mean, when you're a little kid, you learn your name and then everybody's out the first time you go in anywhere the rest of your life. the first Hi, I'm Nicholas Lewis or hi, I'm Renee Leon. It's that's your own personal brand, right, that you're been established when you were born.
00:30:55
Speaker
Right. Most people don't think about that. And you brought up a great point. And going back to knowing your consumers or your customers, Ava Jade Aesthetics was more than just Renee. It was what you were establishing as a salon suite versus, you know, your tattooing and your areola and all of that.
00:31:11
Speaker
That's Renee that's doing. So that's why, you to your point, and credit to you, that's the pivot you did in order to establish that new brand around your areola tattooing.
00:31:26
Speaker
That's exactly right. But, you know, it's okay. We talked about the naming him colors. We talked about emotion and and keeping those things in mind. um And I mean, really, those are the main things. And then consistency.
00:31:42
Speaker
This is one that I see a lot of people make mistakes on. It's Like picking one, two or three fonts, maybe maps to use across the board on all of your social media, like get married to a font, ah textile. So that way, when you're making whatever it is, business cards or flyers, it's another way to, you know, brand yourself.
00:32:04
Speaker
by I laugh when you bring up fonts only because it's not necessarily the bane of every designer's existence, but it is it's a hot button for us because, sure, everybody wants to be the curly cutesy in certain spaces, right? And they'll go find some really neat font to them, which is great, but they don't realize that you might not be able to use that font in it, right? So think about Coca-Cola, right?
00:32:32
Speaker
Their logo or their the typeface that they have that they use, it's called a logo mark, right? Or a word mark is a better way of putting it. um You can't go and just type in that.
00:32:44
Speaker
So that's why when you go and look at Coca-Cola's materials, it doesn't look that way. right? It doesn't look like their logo. So in your logo, you may have something that is curly and cutesy and stand out, but does it work at all sizes, right? So as a designer, a lot of times we'll print something out, we'll put on the other side of the room and like, can I read that?
00:33:06
Speaker
Right? Because if people can't even read your logo, you lose them, right? So you want to pick something that yes, is is kind of tailored towards your business. you know If it is cute, you know I don't like using that word, but that's the best word to use here is cute. um you know You also need something that stands next to it that is strong. right so picking There's a lot of general fonts out there that you see. We call them system fonts. There's like Helvetica or Arial or Georgia or Garamond.
00:33:41
Speaker
Those are all fonts that work in all sorts of different spaces that are in support of people's, call it fancy logos. So that's, again, I could go on forever and I know I shouldn't. We're giving you too much information. You're getting all the tea.
00:33:59
Speaker
Well, that it's all very important. And that's why, you know, I have to kind of be pulled back because it comes off as rambling, but it's not. So back to the course right now, we've decided to offer that for free.
00:34:12
Speaker
So if
Supporting Listeners with a Free Master Course
00:34:13
Speaker
you go to beautyinthebusiness.vip, You can go down to our master course, which is normally $500. And until I decide to pull this code, which I think I have a three month time limit. so we'll see if I make it three months.
00:34:28
Speaker
But the code is BBMCfree, as i being the business master course free. BBMCfree.
00:34:39
Speaker
If you type that in, it is $0.00.
00:34:44
Speaker
you're At the end of your checkout, you're going to get a little tag at the end that it says subscribe to our newsletter. Please do that because we're going to be sending a lot of great material, weekly material, monthly material to help you continue to build your brand, your business, these tips.
00:35:01
Speaker
If you like these types of things, it's something that we really want you to plug into because it just will continue to support you. And it's a free resource for you all. That's awesome. That's really cool for you to do.
00:35:12
Speaker
Yeah. So, you know, I'm in a giving you mood right now. So strike by the iron is hot. That BBMC3. three You're welcome. You're welcome. And so we go over the basics. If this sounded like a lot of information, it's because it was.
00:35:28
Speaker
But we go over more basic. Let's get started in the master course. And then we're going to continue to have Nick on and other professionals throughout these series that are going to just help you grow.
00:35:39
Speaker
and you don't have to do it alone. And that's the goal. That's right. And thank you, Matt. You're very welcome. As if you could have told me no. Of course not. I love helping others too. And I love helping you. Absolutely. So that was quite an honor. Thank you for having me on. I appreciate it.
00:35:53
Speaker
Hey, everybody. If you like what you heard today, join us over at beautyinthebusiness.vip. Again, that's www.beautyinthebusiness.vip. That's where we have our courses. That's where we have our community group.
00:36:09
Speaker
And we look forward to interacting with you over there. beautyinthebusiness.vip. We will see you on the next episode.