The STARS and a Cocktail of Generalist and Specialists Episodes

Jeff Clark is back in the Marketing Studio this week, and he and Ian Truscott discuss a model for figuring out your business’s needs that they’ve lifted from Michael D Watkins’ classic business book The First 90 Days—STARS: 

// Startups

// Turnarounds

// Accelerated Growth

// Realignment

// Sustained Success

And discuss the challenges and opportunities for marketers working in each of these kinds of companies. 

Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about balancing generalist and specialist skills in your career and team. 

Enjoy!

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The people:

// Ian Truscott on LinkedIn 

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Picking the Right Transition Strategy by Michael D Watkins on HBR

// The First 90 Days by Michael D Watkins

// How To Balance Marketing Specialists and Generalists by Robert on the CMI Blog 

// Robert’s firm: The Content Advisory

// Robert’s podcast – This Old Marketing

Rockstar CMO:

// Monday Mojo - our monthly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// Lucky Star by Madonna on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcast.

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