Speaker
But yeah, it's quite interesting because you see in terms of social media, when you're promoting this film and everything and you're promoting your own work, and I'll start with you, Jonathan, is there any particular site that you would prefer to promote The Dummy Detective and everything else on? Or would you say that they're all very much the same in terms of when you're getting feedback and everything? Well, a challenge for me has always been that I'm not good at marketing. I don't think I'm good at marketing. I don't sort have a head for it. And well, I know that I was terrible at it earlier when I was young. I mean, I've learned to be able to market myself, my projects to some extent, just because I had to. So had to learn to. It's still not my strength at all. I still think I'm not very good it. So that's always a concern for me and question. I try to figure out where should be putting my time and effort into which social media a platform or what other or even what to do on them. What kind of videos should I be creating promo videos for myself in general and now in particular for this movie? And I'm often just not sure. I try different things. I've focused more on YouTube over the years of social media than any other because that just seemed to lend itself better to the videos that I did and that I wanted to do. So whether it was the best use of my time, I'm not sure because I've also time spent more time on Facebook and then Instagram the last couple of years. I've been switching over more to Instagram. was something I ignored for, well, up until couple of years ago, pretty much. And oh, there was TikTok also. That was one that I had zero interest in. My initial thought of it when I became aware of it was that that's for really young kids. That's a very young audience and a lot of very silly stuff and stupid stuff. And so I had no interest in TikTok, but people started to advise me. better go on TikTok too, because so many people are on TikTok now and you don't want to leave out the young generation also as potential fans. And, you know, so, okay. So I started doing some TikTok videos and it didn't catch on much, but what did catch on, I started doing live streams on TikTok. And for a while that caught on great. was like kind of amazing. So I got, even though my videos never got a lot of views on TikTok, but when I did live streams, it caught on people. I guess we're telling other people about it. So I was doing almost every day for a while, for year or two, and getting many thousands of viewers on each one of these lives. Like at any given moment, I would have 1,000 to 2,000 or 3,000 and even over 100,000 in the course of an hour. That was at the high point. The high point lasted maybe a few months. And I had about 90,000 followers on TikTok as a result of that. Just a result of the lives. Because said, they weren't watching my videos. That didn't catch on much. But somehow, lot of people loved watching me kibitz with my puppets and interact with them. So that was catchy. But then it all went into the toilet. All of a sudden, I don't know what happened. Something with the algorithms. And actually, I have suspicions. I won't get into a complicated thing. But with what happened on TikTok, that it seemed like TikTok was sabotaging my lives for some reason and was kicking everybody out that something was happening like I would start my live after a couple of minutes I'd have over a thousand people there and then all of a sudden everyone kick out except 20 people and then I'd build it up again people would rejoin and then get a thousand people and then all a sudden everyone's kicked out and it just happened every time I did a live and eventually I couldn't even get a thousand people and just get hundred people. And so I just stopped doing lives for a couple of years. I know I'm rambling on tangents, but I'm just sort of reminiscing after your question about what's my experience has been on social media. Maybe just to illustrate to you that I don't know what the hell I'm doing. I just, I've tried to different things. And even when they worked for a while, they stopped working, at least on TikTok. So Who knows, isn't that an ongoing challenge? Oh, no, you and me both, honestly. Because even when began the podcast and everything, and again, I think it was a couple of my friends saying, oh, yeah, you should use TikTok to promote. And because, as you know, and obviously... As of recording this, this is audio only, so I have to go in and make a lot of video-type content to try and promote it and everything. And you're right, it's like the algorithm in each site seems to constantly be rolling over. You'll get some momentum, and then all of a sudden it just plummets immediately, which is never good for the old mental health, have to say. But, Debra, going on to you, is there any social media that you prefer or... Well, I'm trying to build my TikTok because I'm actually, sell things on TikTok shop. I work for a studio Manhattan and I do other things. So my TikTok is just at Deborah Twist, but also, and so I'm up to just like about 500 followers. I need to get it up to 2000 to really start being able to sell lot in TikTok shop. And then Instagram, I use Instagram a lot. I just like Instagram because it doesn't have all these weird algorithms that TikTok has. TikTok is ridiculous. It's so convoluted and has all these rules and it's just insane. But anyway, yeah, TikTok and Instagram. I'm on Facebook. I don't use it that much anymore though. Well, actually, well, I've got a lot of business friends from a previous career, so I like putting stuff on LinkedIn only because it's little bit rare to have promotion for a film or something there. I use Facebook. I don't use TikTok or Instagram. And I also have a very big personal mailing list because I do lot of stage work. So that's more local. And the best way to contact people for something that they may be able to actually go to is just through direct email. Social media is a bit of an enigma, but it is honestly baffling because I'm just thinking back to my own experience with it. And before I did the podcast, I did a lot of streaming and things like that. And it is weird seeing how, whether it's like with yourselves, whether it's for a film or whether it's for any artistic endeavour, that you see some people doing exactly the same thing and then they're going up and then other people, it's like they're not reaching the same. And I do think probably that has something to do with the, I don't want to say predatory methodology, you know, asking people to pay to increase their views and things. It's a bit of a pain, but actually speaking of podcasts, and I swear this is my last point for the night, but when I was researching the film and, you know, the amazing work that you've all done, I was watching a lot the behind the scenes videos that you all did, where you were just chatting about film and everything and the process and whatnot. And I've got to ask, when is the Dummy Detective podcast coming out?