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Concentrate Your Focus | EP647: TL Nuggets #190
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“There's a power, there's a beauty, there's a magic to focus. And there is only the lonely road to darkness and defeat in dissipating and flitting from one thing to another.”
Success isn’t about doing everything—it’s about doing one thing exceptionally well. Too many people flit from idea to idea, never sticking with anything long enough to see results. The key? Relentless focus. In this episode, we break down why concentrating your efforts is the ultimate power move in business. From Karl von Clausewitz’s military strategy to Robert Greene’s 48 Laws of Power, we explore how deep focus generates real, lasting success. Whether you’re mastering podcast guesting, business growth, or personal development, the rule is the same: go all in until you win.
The Concise 48 Laws of Power by Robert Greene: https://www.amazon.com/Concise-Laws-Power-Robert-Greene/dp/1861974043
Get Booked and Get Paid: by Nicky Billou, Marc Von Musser, Theresa Dugwell
Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
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Transcript
The Problem with Abandoning Ideas Quickly
00:00:03
Speaker
One of the things that too many people in business do is they don't stick to something long enough. They try a whole bunch of different things. And if they don't immediately pan out, they move on to the next one. Why should you concentrate your forces? Why be somebody who moves and pushes one thing? Because when you do that, the likelihood of success rises.
Introduction to Thought Leader Revolution Podcast
00:00:36
Speaker
Welcome to the Thought Leader Revolution with Nikki Ballou. Join the revolution. There's never been a better time in history to speak your truth, find your freedom, and make your fortune. Each week, we interview the world's top thought leaders and learn the secrets of how they built a six to seven figure practice. This episode has been brought to you by eCircleAcademy.com, the proven system to add six to seven figures a year to your thought leader practice.
Introducing the Thought Leader Nugget
00:01:04
Speaker
Welcome to another exciting episode of the podcast, the Thought Leader Revolution. I'm your host, Nicky Baloo. And boy, do we have an exciting episode lined up for you today. Today's episode is the Thought Leader Nugget. And it's a powerful one. I read a lot every year. I read about 100 plus books.
The Power of Focus: Insights from Robert Greene
00:01:25
Speaker
And I'm currently reading a book called The Concise 48 Laws of Power by Robert Greene and I was reading over Law 23, which is concentrate your forces. And here's what he says. He says, conserve your forces and energies by keeping them concentrated at the strongest point.
00:01:49
Speaker
You gain more by finding a rich mind and mining it deeper than by flitting from one shallow mind to another. Intensity defeats extensity every time. When looking for sources of power to elevate you, find the one key patron, the fat cow who will give you milk for a long time to come.
Persistence in Podcast Guesting: A Personal Story
00:02:10
Speaker
And I got to tell you something. One of the things that too many people in business do is they don't stick to something long enough. They try a whole bunch of different things, and if they don't immediately pan out, they move on to the next one. Now, when I started podcast-guessing as an example, in 2022, I went on 100 shows before I had a single lead or sale. I wasn't getting sales results.
00:02:47
Speaker
which obviously I wanted, but I was learning. I was finding out more about how to do podcast guesting properly. And just as importantly, how not to do it improperly. And as a result, hi ah by show 101, I got my first lead and my first sale. And all of a sudden I'm mining a ton of results here.
00:03:18
Speaker
a ton of results. Now, why should you concentrate your forces? Why should you be somebody who moves and pushes one thing?
00:03:43
Speaker
Because when you do that, the likelihood of success rises.
The Principle of Concentration: Lessons from Clausewitz
00:03:49
Speaker
In his magisterial book on war, Karl von Clausewitz, the great Prussian general said, and I quote, that the best strategy is always to be very strong.
00:04:06
Speaker
At the decisive point, there's no higher and simpler law of strategy than that of keeping one's forces concentrated. In short, the first principle is act with the utmost concentration. You shouldn't be dissipating your focus. You got to always strive to concentrate your focus.
Mastering Skills: The Arrow Analogy
00:04:31
Speaker
Because I'm telling you, you cannot do everything, but you can do one thing really, really well. So imagine you're shooting an arrow. You can't hit two targets with the arrow, but you can hit one target, okay? When you're shooting an arrow, your mind and the arrow and the target must all become one.
00:05:02
Speaker
Only with that powerful mental focus will your physical focus follow through and create the result.
Keys to Succeeding in Podcast Guesting
00:05:12
Speaker
So, for example, if you want to get good at podcast guesting, what you need to do is you need to focus on podcast guesting. You need to daily podcast guest.
00:05:25
Speaker
You need to study my book, get booked and get paid and do my workshop until you understand how to podcast guest in a way that generates leads, sales and clients. You shouldn't podcast guests for a week and then, Oh, I didn't get my clients. So you know what? I'm going to try ads. I'm going to try, um, cold calls. No, no.
00:05:52
Speaker
Concentrate your focus. Go all in until you win. Concentrate your focus. There's a power. There's a beauty. There's a magic to focus.
Commitment and Resourcefulness for Success
00:06:06
Speaker
And there is only the lonely road to darkness and defeat, anticipating and flitting from one thing to another. Go for it. Focus.
00:06:22
Speaker
decide that you're going to win in this business, commit to getting good at podcast casting, get a coach me in my book, in my workshops, and then be resourceful and do whatever it takes financially, time-wise and energy-wise until you win. Balooa. This episode has been brought to you by eCircleAcademy.com, the proven system to add six to seven figures a year to your thought leader practice.