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A Marketing Leaders Guide to Approaching the Future of Ai
150 Plays1 year ago
In this episode of the AI-Driven Marketer, Dan Sanchez talks to Courtney Baker, CMO at Knownwell, in a dynamic discussion about leading marketing teams in the age of AI. They delve into how AI is reshaping marketing roles, strategies, and team dynamics. From experimenting with AI in small teams to preparing larger teams for AI integration, they cover the multifaceted impact of AI on marketing leadership. Listen as they explore practical ways AI can enhance marketing strategies and team productivity, reflecting on the evolving landscape of AI in marketing.
Links Mentioned:
- Knownwell's website (https://knownwell.com)
- Knownwell's AI Know How podcast (https://knownwell.com/podcast/)
- Courtney Baker's LinkedIn profile (https://www.linkedin.com/in/courtney-baker-0b569b33/)
- Knownwell's beta waitlist. For those interested in their intelligent enterprise operating system (https://knownwell.com/join-the-knownwell-cq-waitlist/)
- Knownwell's free assessment tool (https://knownwell.com/assessment)
Episode Timestamps:
00:42 - Courtney's perspective on AI's influence in her marketing role.
02:45 - Training and leveling up marketing teams in AI.
04:01 - The agility of small teams in adopting AI technologies.
05:58 - The concept of turning a small team into a powerhouse with AI.
07:11 - Recruiting talent in the age of AI.
09:15 - Fostering a learning mindset and embracing AI in marketing.
13:03 - Utilizing AI as a strategic tool in marketing operations.
19:22 - Encouraging a growth mindset in teams facing AI integration.
22:33 - The future of AI in operational and strategic roles in marketing.
27:12 - AI as a co-thinking partner in strategy formulation.
30:18 - Focusing areas for marketing leaders in the next six months.
33:27 - Courtney Baker's insights on Knownwell and AI in client retention.
Recommended
Transcript
Introduction to AI in Marketing
00:00:00
Speaker
Welcome back to the AI micro skills podcast where we're trying to educate marketers on how to leverage AI to do more and do better because the future is AI and I'm excited to now to talk to Courtney Baker who is the CMO at known well.
00:00:16
Speaker
about how to lead teams in this coming age of AI. Because as things change, a lot of it's changing for our workers. A lot of it's changing for all the different tactical silos of marketing from email and social and writing and soon video. I was just playing with the video tool. So as AI is changing all these things, so how we lead our teams will be changing. And Courtney, I'm excited to talk to you. Thank you so much for coming on the show.
00:00:42
Speaker
Yeah, thanks for having me. I'm excited to be here.
AI's Impact on Marketing Roles
00:00:45
Speaker
So to kick it off, I have to ask like, as AI becomes a bigger part of marketing, how do you think it's redefining like your role as a marketing leader? Like we've had, I feel like digital marketing's kind of been tried and true over the last 10, 12 years. And there's been a certain rhythm for how to get leads in the digital realm with social and all that kind of stuff. But how do you see that kind of shifting now for your role as like a CMO and a marketing leader?
00:01:09
Speaker
Yeah, that's a great question. I would say for me, you know, it's an interesting place to be in because I've come out of an established business in an executive role and into a startup role. And in some ways that gives me an advantage because I'm so much closer to the weeds than I was in my previous role. And I'm able to see, OK, how is AI actually affecting the day to day work, the ins and outs?
Training Marketing Teams on AI
00:01:40
Speaker
of what's happening. And I think especially if I put myself back in my previous role, I think there has to be a real emphasis of training. There's so many pockets of AI education within organizations, even at the highest level. You'll have a small group of people that are really excited about that. I think that is the same in marketing teams now.
00:02:06
Speaker
I think for me, as I'm leading a team, I'm really examining, okay, where are we right now? Where is our expertise? What does our deployment of AI look like across the team? And then I'm really thinking through how do we collectively level up our expertise as a marketing team?
Encouraging AI Adoption in Teams
00:02:30
Speaker
You know, what experiments can we do collectively that drives value for our customers and drives value for the organization? And really engaging in that collectively versus what I think probably happens a lot of times, you get that person that's excited about AI and you just like send them after it versus, okay, how do we do this together and learn about this?
00:02:53
Speaker
so that we all level up. And then I think it's a different mindset as a leader of asking, especially as you're getting the end result, you know, in a very curious way, like, Hey, how did AI play into this outcome? You know, how are we able to leverage it in, you know, whatever the thing is that we're creating as a marketing team. And I think if nothing else that provides, hey, I
00:03:19
Speaker
I am excited about this technology and really want to know as the leader how you're utilizing it. I am, you know, how do I just keep that conversation going and forefront of our team? Because I do think it's, I think as we move into 2024, the excitement of 2023 starts to fade and it's easy to just get back into this is how I used to get work done versus continually to like push the edge on
00:03:46
Speaker
you know, how do I continue to examine my productivity, what I produce and how AI can inform that.
00:03:56
Speaker
So we're kind of in an interesting season where these, everybody's talking about it, but it's the people that I find actually taking action on are like these smaller teams, solopreneurs and startups,
Freedom to Experiment with AI in Startups
00:04:08
Speaker
right? Because there's less, less pain if something goes wrong, right? Yes. Very interesting. Now you, you left a larger team and now we're on a startup team. Do you feel like more freedom to go and try some AI things and
00:04:25
Speaker
experiment knowing that there's just less pressure to get it right? Yeah, absolutely. I love experimentation. I probably would say that's probably something that's natural to me regardless, but it does all the bureaucracy or just having to check that we've got the right regulation. I think those things are incredibly important. I just don't have to do that right now because of the stage
00:04:53
Speaker
that we're in. And so we can move at lightning speed on testing a new thing.
Leveraging AI for Small Team Efficiency
00:05:00
Speaker
And, and I think one important thing for me as I've been testing at lightning speed is to actually pause and make sure that we're tracking those tests.
00:05:10
Speaker
so that as the technology evolves, also at lightning speed, that I'm not having to do the brain work of remembering that experiment I've already done. It's just I've got it documented. It's easy to run it again and see, hey, is the technology at a place where it actually solves this thing that I was trying to solve already and not having to redo that mental work?
00:05:34
Speaker
I totally agree. I think these smaller teams are, especially in the marketing realm, able to deploy at a lot faster rate. And I think it's exciting to see the things that are coming out of those teams.
00:05:51
Speaker
as it's always been true with small teams being able to make things. But I'm like, hey, AI is the thing. Right now, it's the opportunity for small teams to get ahead of big teams. I think AI is even better because this is a phrase that I've seen for marketing. Other marketing tech companies have been saying this of like, turn your team of three into a team of 30. I'm like, it's kind of true. It kind of is. Yeah. With that being said though, go ahead.
00:06:16
Speaker
I will say it's it's also if you're on a small team or in a startup right now you also don't have the burden of. How is this going to restructure my team how is this going to affect the people on my team and i think certainly as a leader that weighs on you when you have a larger team that you know.
00:06:39
Speaker
To your point, if I can have a team of three people and it actually equals 30, if you have a team of 30 and you really need three, that's a big burden as a marketing leader to weigh through and figure out how to do that well, which also can slow you down as you need to do the due diligence to walk that well.
AI's Influence on Recruitment
00:07:00
Speaker
How are you finding you're approaching a team? You're at a startup, you're building things, you have kind of like a team of contractors, but as you guys grow, you're gonna have to start recruiting people onto your team. So does this new AI thing kind of change how you look for talent now? Does that change how you're looking at like building a team? Before you were like, okay, like you were probably like, well, I need my demand gen person or my ad person. I need my graphic designer eventually, I need my copywriter. It was kind of like, there was kind of,
00:07:29
Speaker
known roles you'd hire, especially in the beauty space. How is AA changing that? Well, I think first, I'm constantly thinking of or framing it up in what is the thing that we are
00:07:43
Speaker
creating that brings value to our, hopefully, our customer. And thinking through, is there a way AI could already be doing this for us versus looking for a person to fill that role? So it may be just a slower onboarding. But if I can't, if I'm like, AI can't help us with that, it's not there.
00:08:09
Speaker
If I need to hire right now, I'm more likely to hire contractors because again, the technology is moving so quickly and I'm more likely to hire contractors that can showcase how they're leveraging AI and what they're doing.
Evolving Role Expectations with AI
00:08:25
Speaker
So I'm curious about those things of, hey, how is it, how are you using AI? Is it something that you're interested in? Because I also know if, you know, I love to hire
00:08:37
Speaker
People that have already been a contractor for us full time that's my.
00:08:40
Speaker
It's been my hiring cheat sheet for many years. And so I think it's important out of the gate to, especially in this moment, that learning mindset. Are they curious about what's happening in the marketing realm? You and I, this is our first conversation. We kind of get giddy about talking about the things. And that's what I'm looking for in people that are coming on the team. Is there excitement?
00:09:08
Speaker
We say all the time on my podcast, the AI know how podcast that we've got a lot of executives with, you know, proverbial AI hammers just looking for something to hit. And that's certainly not what we want to do. But I do think there is that that energy and excitement that curiosity mindset that I'm looking at as I'm
00:09:28
Speaker
you know, considering bringing somebody on board. Smart hiring con or having contractors to hiring because is there anything like test, like a test run in a contract or a freelance thing, something going on, right? That's like the ultimate test. Yeah. And then it works out or it doesn't. And then it's no hard feelings, right? Exactly. Smart.
00:09:47
Speaker
And it's interesting, essentially you're looking for probably the same roles, but with an AI event towards AI, because AI hasn't really started replacing anybody yet, but it probably will. We don't know when, but like, there's obviously mid journeys come a long way, but it's not replacing graphic designers or illustrators yet, but we're seeing the possibility where it could.
00:10:10
Speaker
I don't know. It's like we're early on, but how do you think it like might, I don't know, but I think you're, it's interesting that you're finding people with the AI bet because it's probably, they're probably going to lean towards being more futuristic and being maybe more productive. Like if you're a demand gen person, you're using AI. Well, you're probably maybe now doing the work of what used to take two demand gen people or three demand gen people. Right. Same amount of work three years ago, you can now do as a solo person because it's AI enhanced. Right.
00:10:39
Speaker
Exactly.
Will AI Lead to Less Specialized Marketing Roles?
00:10:40
Speaker
And I don't know if that will cause us as marketers to have a, you know, less specialization, you know, like we're able to do a larger breadth, you know, so roles aren't quite as specialized as they are today, or if it's just what you said, where it's, I can just do what two people could do. Previously, I think it'll be interesting to see how that plays out.
00:11:02
Speaker
Yeah, because I imagine even when I was a graphic designer, like you can only design so many projects at once. And then if you only had one designer and the company was getting bigger, well, that one designer would be they'd be bottlenecked, right? Because you can only design so many projects. But with AI, I mean, it's been a long time since I've been a full time designer. But even with Photoshop's AI tools that are currently available now,
00:11:21
Speaker
being able to do autofill or being able to come up with the stock photo that was going to take you three hours to find on iStock photo. Mid-Journey can bam, pop it out with a few different pumps, you tweak it and then maybe it's not perfect but in Photoshop you just circle the part you didn't want and you say make it disappear and it's gone and it looks good for something that was just a background image. I'm just looking at the work that I used to do as a designer.
00:11:45
Speaker
Yeah. And now what used to take three hours because it just took a long time to find the perfect stock photo is now done in 30 minutes. Right. I will say that's certainly been true in the startup phase. Some of it is things I wouldn't have even,
AI Tools for Quick Design Tasks
00:11:59
Speaker
because at this stage you are so
00:12:02
Speaker
capital efficient. I mean, you are just watching every dollar at this stage. And so there are certainly things that like I will do in Canva and we've got a team account, you know, like we can whip up things in Canva. Yeah. I don't know that it's like hurting anyone else. It's because if I had to go to a designer, I probably would just say, we're not going to do that, you know? And so I'm utilizing AI to just, you know, produce those things or
00:12:28
Speaker
When I use clap.app to create our Google Shorts, it's again, not taking away from a video person. I wouldn't have gone and gotten a video person to do that. And so it's again, your metaphor of three people becoming 30 and it's like small pieces. It's not like a full-time job. It's just getting more from maybe things you wouldn't have been able to leverage previously is probably a more accurate
00:12:58
Speaker
At this stage, I would say, of where we are. I think our output is going to get better, and therefore, the quality of everything we're doing is just going to get better and more. The graphic design is an easy one for me because there's a clear output of design pieces versus marketing is a little bit more ambiguous. But even then, your Canva pieces are better. But eventually, when you have money to invest, you will still hire a designer because they will be able to do more better.
00:13:24
Speaker
Instead of you doing Canva, now they're doing custom designs because they have AI tools and Illustrator has auto colors, AI tools now, which is crazy. They'll just be able to put out faster things and now your social posts, which they may have only been able to budget 20 minutes to work on, will look like something that took five hours to make. Exactly. Just the social posts because they spent the same 20 minutes on it, but now the AI made it like, bam, it looked good in 20 minutes.
00:13:52
Speaker
Yeah. And so everybody's quality is just going to go up, but we're probably still going to be hiring the same people. I totally agree. And I certainly, it's just where like, you know, I've leveraged the designer that we're working with on our website and our UX and our branding things that I don't think, you know, AI can't tell you if this
00:14:15
Speaker
logo and brand, if it has the emotional connection that you want with your audience, that's something AI, in my opinion, will never be able to do. We'll never be able to tell you, is this a creative? Is this creative? It doesn't understand that in the same way that we would. And so I certainly think there's still going to be a huge
00:14:37
Speaker
opportunity and need for designers. I just don't think it's going to be in. Here's an example, Dan, I sent out an email today to our whole team, which is now global, by the way. And I was giving them an update on the brand kind of change that I had decided on.
00:14:57
Speaker
And I was telling them, hey, sometimes it's hard to remember these things. I'm a big believer in internal language becomes external language. And I was telling them about a brain scientist is kind of all in IPS. I was just trying to make it fun. And I was like, I'm going to send them this hideous graphic that's like throwing away the old
00:15:19
Speaker
terms because we're more likely to remember it. If it's something shocking and I was like me putting a shocking hideous graphic. I might could have gone to a designer in my old days where I had a team reporting to me of designers and asked for that. It would have been kind of a waste of their time, but now I can do that in literally three seconds on my own with these tools.
00:15:44
Speaker
I included it in the email, immediately got, you know, this is hilarious, thank you, love this email. Again, it's just, it makes even like our communication better by using these tools. And, you know, some designer doesn't have to roll their eyes that they have to create some graphic for an executive. Internal graphic, yeah. Yeah. Oh, yeah. Designers are funny.
00:16:11
Speaker
That's a topic I won't get into. You can only say that because you started this one. That's another podcast interview. Yeah. If you were back at a larger team.
00:16:19
Speaker
Knowing what you know about AI today, because obviously you've joined an AI startup. You've been reading and watching a lot of things. You have your own AI podcast. We were talking to people about
Embracing AI's Transformational Potential
00:16:28
Speaker
AI. You've learned a lot over the last six, eight months. If you could go back, or maybe if you were back in your same role at a previous company, how would you be preparing your team now based on what you know about AI and where it's going?
00:16:45
Speaker
Yeah, that's a great question. I think one thing that I have always been a big believer in is mindset and how you approach change, your ability for your brain to be flexible and understand your perceptions of things, what things are.
00:17:08
Speaker
basically all the files that we hold. And so when we come to moments of change, how we approach them, and some of what we've already talked about really plays into that, you know, just, I can tell a lot about you and how you've approached AI and your ability to have a mindset of learning. And I think I probably would have double clicked even more into that.
00:17:32
Speaker
especially now knowing how much fear would come from this. That's not my natural disposition. I'm much more like, let's get in there. Let's figure out what this can do for us. I'm much more likely to be like, think of all the health benefits of what this might bring for humanity.
00:17:53
Speaker
versus the fear side of it. But a lot of times you're not, I'm not leading people that are in that same, you know, built that same way. And so that ability to really get a mindset ready for this type of transformation, and I think keeping it in perspective that this is a huge transformation helps in leadership. Again, because I think a lot of times you get to this, this stage of leadership and
00:18:19
Speaker
you like the change, you're excited about those types of things, but that is in general not who you lead.
Cultivating a Culture of Experimentation
00:18:27
Speaker
And so I would be preparing them for that. I would also be preparing just maybe even a more robust ability to experiment. What does that look like? What is that ongoing cadence? How are we talking about that in our team meetings? How do we just go ahead and install that into the very nature of our team dynamic? I'd say those are probably the two things.
00:18:49
Speaker
It's funny when I first started leading people, I'm probably a little weird in that I just love learning. I hated school, but I love learning and I always do. I still am read a lot and this whole podcast is because I want to learn more about AI. Yeah. And talk to people who are like pushing it and figuring things out and leading and exploring things.
00:19:10
Speaker
But I noticed a lot of people aren't that way. Some people, they kind of like what they know and they kind of like doing the, not repetitive work, but like they kind of like staying in their groove and doing the same thing. How would you be encouraging those people? Because there's a good amount of them. And honestly, I love them because I'm like, somebody just needs to show up and do excellent work and just do it consistently. Absolutely. But at the same time, looking at what we're, this uphill thing of AI, I'm like,
00:19:35
Speaker
That starts to become dangerous, not just for the company, but for that person's career. Right. In some places in the marketing team. How would you be encouraging them? I think that's a good, what you just said is a little insight into it. But I think framing this up, one, as an experiment, I think anytime you have somebody that's hesitant to change,
00:20:00
Speaker
If you can frame it in something that is short term, like, Hey, we're, we're testing out this new video tool for the next month. You know, that kind of pulls down the barrier, but I think anytime you can frame things in light of what it is for them, what it means for them.
00:20:20
Speaker
And I think it does become harder in this situation where you've got a lot of people just afraid for their job. And so I think some of it is, how do we handle that fear? And sometimes that fear is accurate. We don't actually know, you know,
00:20:38
Speaker
what marketing team make up. We've already talked about, you know, we actually don't know will roles be as specialized? Will they take on what will that we don't know. And so some of that is just like, how do we take the fear level down a few notches? And then how do we really reframe this for what's in it for them? Because there actually is a lot of opportunity for anybody that's willing to say, Yeah, I am
00:21:03
Speaker
I'm really interested in this. I want to learn more about it. I mean, I just said earlier on this podcast, I'm looking for people who are interested about AI. That's the type of people I want to be bringing onto my team. And so we can reframe, hey, this is actually a really great opportunity for your role. And I would say that as
00:21:23
Speaker
probably true for just about any employee.
AI as a Career Asset
00:21:26
Speaker
That AI is a great opportunity for them. And so if they're willing to step into it, if you can frame it up like that, I think you're much more likely to keep moving them towards it and leaning in a little more.
00:21:39
Speaker
I guess constant encouragement, hanging a carrot, making it safe to fail, right? It's like all these different things. I once had an internship where I was trying to encourage the interns to like experiment, try things, fail. I made this huge poster. I try to make it a core value of the department. Like you're going to fail. And I had this big grumpy cat poster of like, you're going to, you're going to fail. Good. You know, grumpy cat.
00:22:04
Speaker
I even had this award we called the Mulligan where it's like this golfer little trophy and I would celebrate it if they screwed up. I love it. Yes. I ended up being a little bit too much because they'd be like not wanting to advertise that they had screwed up even though I was trying to make it like, yeah, we screwed up. You tried something. It didn't work. Great. You're in the Mulligan award. It's on your desk now.
00:22:25
Speaker
Yeah, it's awesome. But it is a hard thing. I think even with all that, it's still the people who had a growth mindset, embraced failure and the people with the fixed mindset still kind of were really hesitant to try to get out there and try stuff.
Growth Mindset in AI Evolution
00:22:40
Speaker
Yeah, absolutely. And we'll say looking back and seeing some of the careers of those people progress, the ones with the growth mindset obviously flourished more and the ones with the fixed mindsets less so, but it is an interesting thing. That mindset is a big thing.
00:22:51
Speaker
It is a huge thing and really, I think really comes to the foreground in these moments of, you know, oh gosh, if I would have been working on that, where could I be today? You know, if we, if we go back to the early days of social or the web, you know, if, if you had the mindset to think, Oh my gosh, what could this be? Like what, what could I start learning at picking up here and there? And I think your trajectory just looks different today.
00:23:19
Speaker
depending on how you engaged in those transformations. And again, I think those transformations were small compared to this one. And I know you've probably heard that.
00:23:31
Speaker
I really do believe that. So I think it's worth continuing to encourage continue to talk about it in a in a spirit of positivity, we're all in this together. I think that's the other thing that I would lean into is, even if you do have pockets of people that know more, really, they're still beginners, we are all still beginners. And so setting that leveling that field, it's okay to be a beginner. I actually like to talk about
00:24:00
Speaker
being a beginner and failing at things to my children because they're beginners all the time. And so that even with our teams, like how do we reset that, that bar and just be in it together? Yeah.
00:24:14
Speaker
I love that embracing student mindset. I think that's a big thing. I've actually just changed my LinkedIn profile, whatever that main bio header line is right under your name to just a marketer trying to master AI in 2024. So I'm not pretending to know anything. I'm with everybody else. We're all beginners just trying to figure this thing out. That's so good. That's so good. I'm going to steal that. No, I'm just kidding. Can you write me
AI in Strategy Development
00:24:38
Speaker
a better one? Actually, never mind. I'll ask AI too.
00:24:40
Speaker
Yeah, I was going to say, I'm like, just ask GPT. Yeah. How have you seen AI impacting your strategy process? Are you leaning into AI more as you're crafting your go to market? Oh, totally. Yeah, it is. Okay, so I now work 100% remote, yet I'm an external processor.
00:25:05
Speaker
I don't know that my fiddly fig beside me wants to really converse. That part of me still wants to bounce ideas off. I want to talk about things. I really use it as a thought partner. I'll throw ideas in. I will ask it, what would you do to improve this?
00:25:28
Speaker
And really, it's almost filling that gap of needing to externally process things with someone. Again, it's not as fun as a person, but it does fulfill that need for me. And so I constantly run things through it. Even if I think I've gotten a great idea, I will just go plug it in and see, hey, what would you do with this? Is there something better than I could do with this?
00:25:56
Speaker
And sometimes it's not. Sometimes my idea is better. Sometimes there's like a tiny little nugget or a phrase or something that I think clarifies the idea better that I pull out of it.
00:26:13
Speaker
It's going back to it's just making my strategy just that much better and certainly making it better in me having someone to dialogue with and bounce ideas off of. So that's really how I've been using it.
00:26:30
Speaker
I love it. I had a conversation in my car about using AI as a co-pilot. And that's kind of where I see you using it right here is essentially using it to help you go think about things. It is really helpful. There's multiple times even for my own business, I've been like, hey, here's a proposal I'm sending to a client. What's missing? And it'll go through and be like, hey, based on what you read, it's really good that you have A, B, and C, you love X, Y, and Z. Here's some things you should consider. I'm like, exactly.
00:27:00
Speaker
No, but that other thing, that's a good consideration to make. Yeah. It is. I think it does a fantastic job in its current state at that, and it's going to keep getting better.
00:27:12
Speaker
Yeah. Yeah, I can't wait. I tried to make a custom GPT that was like a life coach and I fed it all the information about myself, strength finders, profile, life goals, core values, all this stuff. And I like ask me questions, be my life coach. And it failed absolutely miserably. And it was like the first custom GPT I was trying to put together and it was like the worst possible thing you could have ever asked a GPT to try to be as a life coach.
00:27:39
Speaker
I will say there is some data coming out about therapists that people are more willing to tell an AI-driven therapist about what's going on in their lives than a person. And even if you go back to my strategy, as much as I think I'm a pretty collaborative person and love to talk things out with people, there are certainly times where I may
00:28:06
Speaker
Hold back on not knowing something or being unsure about something that i will who cares you know i can just put it in and say like will this what we know like give me some other ideas do you even ask like what's the viability of this you know.
00:28:26
Speaker
to get some input that I have no concern on the emotional side of if it thinks my idea is good or bad or any kind of, it's not providing any kind of judgment on the thing where with people, you know, you always have that. So it's just, it's an interesting, interesting dynamic, but a very powerful tool.
00:28:48
Speaker
So many different questions, I could follow up with that, but it gets so, it gets so sci-fi real quick that I'm like, nah. And you can go really deep. As much as I'm like, this isn't that show. As much as I would like to go in that direction right now, I'm like, nope, we're going to stop there. Get back in the practicals. Yeah.
00:29:06
Speaker
Kind of a final question for you. Where do you see, where do marketing leaders need to be focusing over the next six months?
Preparing for AI's Operational Impact
00:29:15
Speaker
Because it's hard to predict past six months with AI. Even before we even started recording, I was showing you this new tool that I thought was really cool about video AI. And I'm like, whoa, I didn't think I'd be using any video AI tools for another six months to a year. But here it is. It's actually something that could be useful that I'm evaluating. It's moving so fast. What do you think you need to be focused on next six months?
00:29:35
Speaker
Yeah, I think if you're not already working on leveling up your team and their knowledge base, like now is the time. I think right in the next six months, I think you'll see a lot more AI tools that are ready off the shelf. And that's going to be a great opportunity and things that are not on the, what we would call the execution level of work. You know, if you think about it as, you know, manual labor being the bottom level of work that's being done.
00:30:06
Speaker
When it comes to AI, we've been doing that for decades. That's robotics. Right now, we're at that execution level. It's me talking to chat GPT. It's me giving, how can I get this graphic done faster? It's all about just me executing my job faster. I think the next level up from that is the operations of the business. And how do we cross-functionally work?
00:30:33
Speaker
information and intelligence across the organization. How does AI start to work in those realms? And I think I'm really excited about that. That's where our known well, our platform lives in.
00:30:47
Speaker
I think as you get in the next six months, you're going to have more opportunity in that realm. That's something a lot of marketers aren't maybe not aware of yet, that we are here in the execution level and that there's a whole other horizon of work in an organization that AI is going to start to
00:31:07
Speaker
and be part of and change the way that that works. So again, I would say right now leveling up your team, working on the execution level, but having the visibility that we're going to go to a whole other level of work in the organization that AI is going to start to impact. So getting your team ready for that. Fantastic.
00:31:29
Speaker
Courtney, where can people go to learn more from you? Like what are your best channels in order for people to reach out with questions and dive more into what you're doing now with known well? Yeah. Well, if you're interested in, we are building an intelligent enterprise operating system.
00:31:44
Speaker
And the first product on the platform is known well client intelligence. So all about retaining your clients, pulling in all the different structured data as well as natural like routine communication in your organization.
00:31:59
Speaker
to signal you when clients are in trouble. So if you're interested in finding out more about that, you can go to knownwell.com and join our beta waitlist. You can also find our podcast, AI Know How, wherever you listen to your podcast. And then you can find me on LinkedIn. I can't even think of my own handle. This is how bad I am at promoting myself. Link in the show notes. Yes, link in the show notes. Thank you. I think that's everything.
00:32:29
Speaker
Yep. I'm hoping to do a deep dive with your head of technology soon. And we're going to be exploring the whole known well thing, how it works, getting into some of the nitty gritty, but I'm really looking forward to that episode. That's why I held back on your platform. Usually I like to dive into tools, but we're going to be doing a whole episode on known well, because I think it's that fascinating. I'm so excited about that. I will say if you are a marketing leader and wanting to just look at your readiness, we do have a free assessment known well.com slash
00:32:58
Speaker
and you can go through our whole proprietary readiness assessment and figure out where you are right now and where you need to go. Just know ahead of time you're probably not going to be great. That's okay. It's going to show you where are the areas that you need to be improving on more specifically. Fantastic. Thanks for joining me today. Yeah, thank you.