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00:00:01
AI Hasn't Killed SEO... But The SEO Blog Era IS Ending + Other AI News
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In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack a series of breaking AI trends that are reshaping digital marketing. They discuss Google's stock dip amid claims of AI search replacing traditional SEO, the emerging practice of Generative Engine Optimization (GEO), and how marketers might soon become low-code developers thanks to advancements in AI-powered coding tools. They also explore the cultural shift toward "AI-first" company policies and share practical ways marketers are already boosting productivity with AI. To cap it off, they reveal a clever hack for generating consistent AI thumbnails using free face swap tools.
My Favorite AI Tools
- ChatGPT - https://openai.com/
- High Level Marketing Platform - https://danchez.com/highlevel
- AI Podcasting Tools - https://danchez.com/podtools
- n8n AI Automation Platform - https://danchez.com/n8n
Resources Mentioned
- Bloomberg Article on Google's Search Decline: https://www.bloomberg.com/news/articles/2025-05-07/apple-working-to-move-to-ai-search-in-browser-amid-google-fallout
- Ahrefs LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7325827055026135040/
- Remaker.ai Face Swap Tool - https://remaker.ai
- Viral tweet of Rocks face getting distorted: https://x.com/BillyM2k/status/1918056959636586524?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1918056959636586524%7Ctwgr%5Efac49f68ac43ed1ca3fb8d54a5cdb09119466490%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.notion.so%2Fdanchez%2FBot-Bros-21-1edc946be26d80b7a5f8e3a1463bd57d
Timestamps
- 00:00 - Opening questions: Is SEO dead? Are we becoming developers?
- 00:42 - Google’s 10% stock drop and AI's role in declining search traffic
- 04:11 - Ahrefs' content marketing director declares blog-driven SEO is dying
- 06:00 - GEO (Generative Engine Optimization) explained and debated
- 10:22 - Duolingo and Shopify go "AI-First" and the ethical considerations
- 12:56 - Dave Ramsey's AI adoption while staying people-first
- 15:17 - Procter & Gamble’s AI productivity study
- 17:24 - OpenAI buys Windsurf to advance AI coding capabilities
- 19:07 - How marketers might soon build their own tech tools
- 24:03 - Introducing podcast sponsor: High Level Marketing Platform
- 28:20 - Practical AI segment: Quarterly reports, contract reviews, and LinkedIn posts
- 33:40 - LinkedIn poll results: AI dominates professional content feeds
- 40:26 - Viral "Rock" image morph experiment and thumbnail generation hack
Recommended
Transcript
SEO Challenges with AI
00:00:01
Danchez
Has the other shoe dropped for SEO? Are companies becoming less people-oriented? And I have to ask, are we all going to become developers in the future?
00:00:13
Danchez
Those are some of the things that we're going to be diving into in this episode of Bot Bros, a segment of the AI-driven marketer.
Introducing Bot Bros Podcast
00:00:19
Danchez
I'm Dan Sanchez, and I'm joined by my brother, Travis
AI's Impact on Marketing
00:00:22
Danchez
Sanchez.
00:00:22
Travis
Yeah, boy
00:00:24
Danchez
where we try to unpack the hype that is AI and find the little helpful segments brought for marketers because there's so much going on that we're digging through it and constantly finding all the little things that are actually helpful for yeah just to know or to actually implement in your life as a marketer.
AI's Influence on Google and Stock Market
00:00:42
Danchez
So let's dive into the news, starting with some big news that happened around the SEO community this week. The Google stocks, 10%. hanked this week.
00:00:52
Travis
Crazy.
00:00:52
Danchez
Did you see why? Yeah. Yeah.
00:00:55
Travis
Massive point drop. Well, funny enough, I heard from one of my favorite social media influencers who does real estate stuff. He started talking about, I got my first real AI lead this week.
00:01:08
Travis
And he started talking about how someone found him who is a who's a big hitter, someone who has lots of dollars to play with when it comes to what this guy does.
00:01:10
Danchez
yeah
00:01:17
Travis
And he was like, he contacted me because ChatGPT told me you're the perfect person I need to work with next. And then you said,
00:01:26
Danchez
Yeah, this is becoming a thing.
AI's Mainstream Adoption
00:01:28
Travis
yeah
00:01:29
Danchez
Google's losing search share and their stock price tanked because there there's been there've been a big court case going on and Apple was coming to come to share some data with this court case. I don't even know what the court case is about, but Google's probably in court like, you know, in a hundred different places for different things that they do.
00:01:46
Danchez
But in this particular court case, Apple was asked why they thought the search traffic had dipped for Google on iPhones. over the last month or two.
00:01:58
Danchez
And apparently they said, oh, we think it's dipping this last month for the first time in a long time because AI search answers are getting so good.
00:02:07
Travis
So good.
00:02:09
Danchez
Bloomberg reported on it. And we'll drop a link to the show notes if you want to read the original article that came out with this. Google's stock just like went down <unk> substantially. And even Apple's was down. I think everybody's down a little bit right now. But Google took such a hit that they had to respond to it and put out a statement being like, no, search traffic's up year year over year, year over year, it's up.
00:02:30
Danchez
And everybody's quietly like, Word on the street is a lot of people are now using AI to solve all kinds of things that they were going to Google for.
00:02:36
Travis
Right.
00:02:39
Danchez
I'm seeing it with my friends, more of my techie friends, but I think it's it's starting to become mainstream. Like older people are starting to do it.
00:02:46
Travis
ahha
00:02:48
Danchez
And I don't know, use that as the marker, but usually it's like young people first pick up a new tech trend. And this is kind of a business oriented one. So it's kind of like millennials and Xers mostly, I feel.
00:02:57
Travis
Well, have have you introduced anyone in the Xer or Boomer range to ChatGPT?
00:02:58
Danchez
i don't know.
00:03:03
Travis
Showed him how to use it? Try to help them optimize their, don't know, iPhone
AI in Administration and SEO Evolution
00:03:08
Travis
usage using AI? Have you?
00:03:10
Danchez
No, no, I've not like, not like opened up their phone and being like, here, this is what you do.
00:03:11
Travis
Really?
00:03:15
Danchez
I talked to them about it. I encouraged them to try it, but, my, my church brought me in to do it.
00:03:25
Danchez
Yeah.
00:03:30
Travis
I just call it.
00:03:30
Danchez
my My church, which is small, I mean, probably 600 people and a staff of like five, seven people, I don't know, asked me to come in and do a little presentation of practical ways they could start using ChatGPT. So I did that.
00:03:45
Travis
Huh? For the church.
00:03:47
Danchez
For the church. Yeah. Just for like, it's just because it's so helpful for admin stuff.
00:03:49
Travis
And.
00:03:52
Danchez
But anyway, it's starting to be just become more mainstream. People are using it. It's helpful. And this is of course going to impact ah ah SEO. In fact, another and article ah post I saw this week, and I thought this was big until I saw the the Apple thing.
00:04:07
Danchez
But the marketing director for Ahrefs which is the most popular SEO tool on the market. So this is the, sorry, the content marketing director from Ahrefs essentially had this long LinkedIn post, again, link in the show notes to this post, saying that the blog-driven SEO was dying and that the end of an era was near.
00:04:31
Danchez
And I don't know, like when it comes to SEO, that's kind of like 90% the game.
00:04:37
Travis
Yeah.
00:04:37
Danchez
is writing blog posts. Of course, SEO is more than that. And SEO won't die because like marketers will figure out how to figure out how to optimize for AI recommendations and stuff.
00:04:46
Travis
Right.
00:04:47
Danchez
GEO will become the thing, right?
00:04:48
Travis
G-E-O.
00:04:49
Danchez
Generative engine optimization. all the acronyms.
00:04:51
Travis
Wow. I know.
00:04:53
Danchez
We could have come up with something better guys. Like, why do we have to stick with an acronym for it for and search optimization? But we did, we did. i was trying to call it AI priming, but GEO got coined and that's the term now.
00:05:07
Travis
AI priming.
00:05:07
Danchez
But it's, If the main content marketer, the guy who's literally in charge of blogging for a the main SEO tech company is saying, eh, this is dying, that I'm like, okay, the other shoe is
GEO and the Future of SEO
00:05:20
Danchez
dropped.
00:05:21
Danchez
like We've talked about this even back in fall about SEO, the writings on the wall for SEO. But now I'm like, this kind of confirms that
00:05:28
Travis
Right.
00:05:33
Danchez
It is now known and everybody should know the SEO initiatives should not be seen as a plausible future. It's also a long-term initiative. You don't do SEO and think like, oh I'm going to crush it this quarter.
00:05:48
Danchez
No, you're doing SEO because you think you're going to crush it three to four quarters from now, more like two, three years from now.
00:05:55
Travis
Yeah.
00:05:55
Danchez
You're developing a moat.
00:05:56
Travis
know
00:05:56
Danchez
Those moats are going to disappear. HubSpot's SEO moat will go away. And they've seen this for a while. So they started diversifying and podcasting and stuff.
00:06:04
Travis
Yeah, but it won't just disappear.
AI's Rapid Adoption in Business
00:06:05
Travis
It'll probably be ah ah slow transition over to GEO, right?
00:06:08
Danchez
Yeah.
00:06:09
Travis
I mean, if you have a decent SEO base based on your articles and blogs, it's going to slowly start crossing over to GEO.
00:06:10
Danchez
Yeah.
00:06:17
Danchez
Yeah. I think the transition will happen faster than people realize though.
00:06:21
Travis
Huh.
00:06:22
Danchez
I don't think it'll be as slow as it took to have like, do you remember the transition that we had with like mobile with web, with websites specifically?
00:06:33
Danchez
Like there was this moment where like, you didn't really like, i remember my first website I built or not my first, that's like more of like ah ah one of my early websites. I had to develop a whole separate website for mobile.
00:06:44
Travis
Okay.
00:06:45
Danchez
And it was good. It got a way more conversions because it was optimized for the little screen. was before responsive web design was really thing. So that whole website could pare down. was just starting to become a thing.
00:06:56
Danchez
And it took a long time for websites to have what they call their mobile moment to where more of your web traffic was coming from mobile than from desktop. And of course, we still spend a lot of time on desktop, so desktop never died.
00:07:07
Danchez
I think Google will go way down more than just desktop searches. but Most website traffic is coming from mobile nowadays for most websites.
00:07:13
Travis
Right. For sure.
00:07:15
Travis
Oof.
00:07:15
Danchez
And it took it took years.
00:07:16
Danchez
It took years for it to for a lot most industries and most websites to have their mobile moment where 50% of the traffic or more came from mobile. I think this thing to search will not take years.
00:07:28
Danchez
I think there will it'll be slow, it'll be slow, and then it'll have a tipping point, and all sudden it'll be like 80% over the course of two years. I don't know when that moment will happen, but it'll happen because AI will just become so much more efficient at finding stuff.
00:07:42
Travis
Crazy thought. And I know Gary Vee has been talking about how attention is the new oil of the 21st century.
00:07:51
Travis
I'm now wondering, how is ai optimizing and getting the right information for those users? And I'm thinking, oh my gosh, it's not just looking for articles and keywords.
00:08:02
Travis
It's looking for every piece of content you've put out there because it is scrubbing... channels. It will scrub videos. It will scrub, of course, written websites, anywhere that it goes, oh, this person is who you're looking for, or this is the business that you're looking to do sales with. Like it will be about content again, but not because you're getting the attention of people.
00:08:27
Travis
You just have the right content for AI to go. Yeah, this is probably what this person is looking for.
00:08:33
Danchez
We know roughly how GEO works because the the AI is training and looking for associations, looking for patterns. It's really good. That's how it works in a basic level.
00:08:46
Danchez
but I've not seen a proper guide on how to optimize GEO yet. In fact, I should probably start hunting for a guest for the show.
00:08:52
Travis
Uh-huh.
00:08:52
Danchez
So we can do like a deep dive on someone who's actually done some campaigns, seen some results, boosted some things like it was not there.
00:08:52
Travis
For sure.
00:08:56
Travis
For sure.
00:08:59
Danchez
And then it was, you know, I haven't seen any case studies on that yet. So this field is still new. So someone's going to crush it, building a career on GEO. They're going to be the GEO gal or guy, and they're going to crush it.
00:09:12
Danchez
That's not going to be me, but somebody's going to be that. because it's going to be a thing.
00:09:18
Travis
Wow.
00:09:19
Danchez
Next news item, unless you have something to follow up on that.
00:09:20
Travis
You'll have...
00:09:23
Travis
No, I just, you'll have to dabble in it somehow.
00:09:25
Danchez
Yeah.
00:09:26
Travis
Cause people are going to be coming to you specifically and being like, damn.
00:09:29
Danchez
Oh, yeah. That's why I need to get a guest on the show.
00:09:31
Travis
Okay. Experts. Yeah.
00:09:33
Danchez
I need to learn, but the pot that's one of the secrets of having a podcast is just having the easiest way to get ahold of getting an hour of anybody's time.
00:09:34
Travis
Yeah.
00:09:42
Travis
experts yeah i
00:09:44
Danchez
I'm like any, almost any author I want to talk to any buddy who's doing some cool stuff. I'm like, Hey, you doing the whole, can I pick your brain for five minutes? I'll buy you coffee. Like, dude, no one cares.
AI's Integration in Company Culture
00:09:57
Danchez
But if you give them access to a spotlight and show it on them, you don't even have your podcast can be brand new and they still say yes. So for those who haven't figured this out about how cool podcasting is, this is why I'm such a big fan of the medium.
00:10:07
Danchez
It's useful for many things, but one of them is getting time with anybody you want to talk to and learn from.
00:10:09
Travis
That's cool.
00:10:13
Danchez
So next news segment is that more companies are joining this AI first bandwagon. Duolingo is a big one that happened recently. Again, it's going to be a bunch of early adopters, a bunch of like innovative tech companies, maybe like innovative product driven companies.
00:10:27
Travis
Right.
00:10:28
Danchez
Usually you're D to C direct to consumer brands like Allbirds and stuff. Maybe not Allbirds.
00:10:32
Travis
Right.
00:10:33
Danchez
They're having hard time, but companies like them will be doing joining this bandwagon of being AI first.
00:10:35
Travis
Right.
00:10:39
Danchez
which means they're essentially putting out a company-wide announcement being like, hey, we're not hiring anybody.
00:10:39
Travis
Thank you.
00:10:44
Danchez
And if AI can do it, everyone's demanded to use AI. If you don't get on the train, this is going to be bad for you. So Shopify made a big announcement, meant now Duolingo. Shopify's was at least like, hey, we want to empower people. Duolingo's was like, AI is going run everything.
00:11:01
Danchez
So become AI oriented or else. And it was very much like a some of the feedback was like, hey, saying you're AI first kind of implies that you're human second or human last.
00:11:13
Danchez
Don't do that.
00:11:14
Travis
i I hear it and I started just analyzing every role in depth.
00:11:21
Travis
Finance, database, areas that it takes it takes someone with great knowledge to understand how a Salesforce database works and how the CRM works for different, I don't know, companies.
00:11:35
Travis
I'm like, how can someone know if AI is going to be able to replace somebody
00:11:36
Danchez
right.
00:11:40
Travis
or actually do a better job than a human, I don't know, technology officer. I'm like,
00:11:50
Travis
AI is developing so quickly. How are they going to have a scope of, man, is AI in the right place to where we don't have to hire a human resource for this? We can actually just transition over to AI. I'm like, you still need people to run the AI.
00:12:02
Travis
There's not optimization for bots yet.
00:12:05
Danchez
A lot of things.
00:12:06
Travis
So...
00:12:07
Danchez
Yeah. Nope. That doesn't mean they're going to get rid of their workforces. They're just going to be so much, much slower to hire. And they want and expect more output out of everybody with AI. Yeah.
00:12:19
Travis
man
00:12:21
Danchez
And maybe when tough times get tough, they'll start eliminating places and people and start replacing them with AI. I just think it's kind of a cold message and they don't have to do it that way.
00:12:32
Danchez
There's like a ton of different ways to do this. In fact, I got to give props to one company that I heard literally just last night. He didn't know I was going to share this information, but since it's good and information, I'm sure they'll be okay with it.
00:12:43
Danchez
a friend of mine came over last night. We were talking about the the company he works for, which is Dave Ramsey. and this like, if, whether you love Dave Ramsey, you hate Dave Ramsey, or you don't even know this guy, he's a big, uh, essentially a big finance influencer who started in radio now dominates all the social channels with his, his money radio show. And they've diversified in all kinds of different things.
00:13:06
Danchez
have lots of different products. You're talking like probably like a hundred, $200 company. I don't know. They don't publish numbers, but that's my guess as far as to where they are revenue wise.
00:13:17
Danchez
They're pushing AI heavy in their company now, but they're also people first. So they doing this whole AI first thing, but they are saying like, Hey, like if you have a chat GPT license, like it's starting to get so good that we're kind of expecting that you're using it at least five times a day.
00:13:32
Danchez
this is This is where we're going. But they're also the kind of company that's very people-oriented. When the pandemic hit, they cut and minimized all costs, and they communicated early and often to employees to be like, hey, this is the plan.
00:13:37
Travis
right
00:13:47
Danchez
if we all We've lost a lot of money. We're going to continue to lose money. We're going to do everything we can to keep it, of course, and try to earn money back. But we've cut off all extra spends of everything.
00:13:59
Danchez
Everyone's going to continue getting paid. if we can If we have an emergency fund and we could start dipping into it, if we run out of money we before we run out of money though, all of our executives will stop receiving a paycheck before you lose anything.
00:14:16
Danchez
And then they walk through a whole order. Like the last case scenario after like seven points is like, well, we'll start letting people go.
00:14:18
Travis
right I know, but Dave Ramsey is like a different breed of people first.
00:14:23
Danchez
But this is how committed we are. And we have an emergency fund, like a year long emergency fund for our company. So yeah, but this, I, the reason why I'm saying it is because it is possible to be all in on AI. Yeah.
00:14:38
Danchez
and still be dramatically and empathetically people first.
00:14:42
Travis
Yeah.
00:14:43
Danchez
And I'm like, stories like this have to be known because while this is a show for marketers, there's still a few CEOs in this crew and people need to know, like there are companies who are doing this the right way.
00:14:43
Travis
Yeah.
00:14:54
Danchez
you can be all about your people trying to make the most of it and still being like, Hey, let's figure out how to use this thing. We want to stay on top of it.
00:15:01
Travis
Right.
00:15:02
Danchez
We don't want to get lost to the competition that are using this and getting, uh, dramatic improvements. Had you hear about the Procter and Gamble study?
00:15:10
Travis
no
00:15:12
Danchez
Procter & Gamble had this big study where they took a bunch of different teams. And of course, they had their control groups of teams that did nothing different. They just kept operating. And then they had two test groups. In one test group, they took one employee out of and a team, properly trained them on AI, and then measured all their productivity.
00:15:28
Danchez
And then they took whole teams and trained the whole team on AI. The teams that had one employee trained on AI, like the employee's productivity, outperformed teams without AI.
00:15:40
Danchez
You're talking like small teams of like six to eight.
00:15:43
Travis
Right.
00:15:44
Danchez
So one employee did the work of a whole team of eight people more.
00:15:48
Travis
Wow.
00:15:49
Danchez
You're like, what the heck? Yeah, that's dramatic improvement.
00:15:54
Travis
Yeah.
00:15:55
Danchez
Now, of course, the whole team trained on AI also outperformed the one person with AI, but not to the same dramatic margin.
00:16:01
Travis
Yeah. Huh.
00:16:04
Danchez
their work got better. They were better at cross-functional tasks and just all around produced more. I'm like, that's going to have an effect. That's go to have an effect, but we don't have to let go of employees.
00:16:15
Danchez
We can repurpose some of them and just find and fight to find all the best uses for our current employees.
00:16:15
Travis
Right.
00:16:20
Danchez
But this is going to have an impact on the economy, of course, because people will be slower to hire because they won't need to hire as fast. And that will have a trickle down effect.
00:16:29
Travis
Efficient.
00:16:32
Danchez
So again, just news saying that this is a trend. It's going to continue being a trend. I think it'll be two years before it picks up to where a lot of companies are doing this, like the majority of companies. Right now, only the most innovative companies are thinking and acting this way.
00:16:44
Travis
Right. Yeah, it's probably like 2% of companies.
00:16:48
Danchez
Yeah, but you know in 2026 that we're going to start seeing 10, 15% do this, and then 2027 it'll probably trickle over.
00:16:53
Travis
Right.
00:16:56
Danchez
That's my rough timeline.
00:16:56
Travis
Right. Right.
00:16:58
Danchez
It could happen faster, but again, slow employees or i mean companies are slow unless tech startups start disrupting them faster.
00:17:05
Travis
Mm-hmm.
00:17:07
Danchez
All right. Last news piece is there's a lot of news going on around this like dev side. And I want to talk about it because it's like, well, we're talking, this is a marketing show. This isn't a dev show, but it's going to impact marketers. Let me theorize on how.
00:17:21
Danchez
OpenAI bought a company called Windsurf, which is like a AI code development tool. It's not the most popular one.
00:17:26
Travis
dont
00:17:27
Danchez
The most popular one I heard of is called Cursor, which is probably like a $9 billion dollars evaluation.
00:17:30
Travis
Cursor, yeah.
00:17:32
Danchez
But OpenAI bought Windsurf for $2 billion. dollars and And it shows everyone like, look, ChatGPT is getting back in the game of coding because right now they're on the bottom of the stack for ai models that code.
00:17:46
Danchez
It can code. It just doesn't do it as well as Claude or Google currently. Those are the two leaders, especially Claude has a lot of market share when it comes to developing code. I'm even working with a developer right now to code an application that I have not revealed yet on this channel.
00:18:01
Danchez
That's going to be for marketers, a lightweight code. and he's using Claude a lot to help him write a lot of the code because code is very repetitive and it's very structured, way more structured than English. And it, crushes like it crushes that writing papers and it like blog posts and stuff.
00:18:15
Danchez
It's good at code, at least repetitive code. That's not like innovative. It's just like, yeah, this is like typical code.
00:18:21
Travis
Hmm. Yeah.
00:18:21
Danchez
Right. what this, like wet, what was what a homepage of a WordPress site usually looks like. It can code that really easily because it's been, it has a lot of examples of it. this is going to be a big deal.
00:18:33
Danchez
Because as AI gets better at coding, like marketers, sometimes we develop stuff. Like have you ever contracted a developer to build something custom for you?
00:18:42
Travis
yeah
00:18:44
Danchez
That's just going to be a more normal thing. And we might even be able to dabble and and it ourselves soon.
00:18:49
Travis
wow
00:18:51
Danchez
So instead of being like, oh, I wish this software did this thing. Like in a year from now, we'll probably be like, oh, well, let's just extend it. Well, let's just build that one in-house instead of buying a SaaS product. we'll just build We'll just do that. We'll have a little custom tool for our team that does that thing that we need.
00:19:08
Travis
And you'll just be able to prompt it up to chat who knows your backend system and change little things.
00:19:13
Danchez
yeah
00:19:14
Travis
I don't like the color of that button. Switch it. Oh, I actually want these different, you know, programs to talk to each other in this way. Run it, man.
00:19:25
Danchez
There's all kinds of reasons why we want this. And we'll have, you know, our big applications will still be hosted in the cloud and be managed by, you know, our main core software stack. But like all these little peripherals, little WordPress plugins, man, we'll just be doing them ourselves and it'll work better.
00:19:35
Travis
Right.
00:19:41
Danchez
And it'll do exactly what we need to do. We won't have to wait for the developer to go bug someone to go build it. Like we'll just be building it ourselves. is to be huge for marketers because we're often tied down by like our limitations, but now it's literally like we can just fix it. We can come up with stuff to do it, maintain it and help it and build it.
00:19:59
Danchez
I think it's really exciting. i remember my first time hiring a developer to like extend the functionality of our CRM. I hated the view of CRMs because like you either had full contact view or like some kind of like stupid like
00:20:10
Travis
Dashboard.
00:20:11
Danchez
dashboard looking thing. And I'm like, I just want it.
00:20:12
Travis
Yeah. Report. Yeah.
00:20:13
Danchez
I want it to look like a freaking Google sheet, but I want to be live. I want it to be sortable. And I want to be able to quickly see like all the indicators. Cause this was for a college admissions system.
00:20:24
Travis
So funny. Yeah.
00:20:25
Danchez
And I'm like, I need, I need essentially a live red light, green light report. which is like, so I just want to see the names and then a row of red or green checkboxes of like, if they have their stuff done.
00:20:35
Travis
Whether they they are next to be contacted or what?
00:20:39
Danchez
Yeah. Well, like, cause you know, you've worked in this kind of system where you have like people coming through a ah ah process that before they can be ready to actually go do their experience, or in this case, enroll in the college, you know, you got to get your financial aid settled.
00:20:52
Danchez
You got to get your first deposit down.
00:20:52
Travis
Wow.
00:20:54
Danchez
You got to get, know, All these things. And I needed a way specifically for the admissions team. But since I'm the marketer running all the Martech and it's plugged into the CRM, it's like it's my responsibility to make sure the admissions team became I became like IT part two at that college.
00:21:09
Danchez
I handled all that stuff. It's normally an IT thing, but we were doing it at marketing.
00:21:10
Travis
Wow.
00:21:13
Danchez
I had a developer come in, tap into the API and just make this thing. And we called it the admissions checklist.
00:21:17
Travis
Wow.
00:21:19
Danchez
And it was beautiful.
00:21:19
Travis
wow
00:21:20
Danchez
was wonderful. It made it so much easier to see like where we were at.
00:21:24
Travis
Yep.
00:21:24
Danchez
And different admissions reps could like pull up their list, sort by this cohort of people, and then start just calling from there and checking it off and moving things around. Or people would call and be like, oh, let me look you up.
00:21:34
Danchez
Bam, come up real fast. It's built in React. So it's all
00:21:37
Travis
Right.
00:21:37
Danchez
super interactive and be like, oh yeah, oh, you did turn that in.
00:21:38
Travis
See exactly what they're missing. Yep.
00:21:40
Danchez
Let me, let me check.
00:21:41
Travis
Yep.
00:21:41
Danchez
And then they would check it off the list and it would go and update the CRM going and and the CRM would sync with the online portal where they could check to see what their status was. Like it all worked together.
00:21:49
Travis
Yep.
00:21:51
Danchez
It's a thing of beauty, but I'm like, dang, like we're all going to be building these things for ourselves. I don't have to go and hire a developer to help me build this stuff anymore. That's going to be awesome.
00:21:58
Travis
I just, I had my wife who's a master whiz in Excel. She created that for me in my last role to for all my donors.
00:22:06
Danchez
Mm-hmm.
00:22:07
Travis
I needed a spreadsheet that I could pull exactly who I needed to see what was their giving history?
00:22:09
Danchez
Yeah.
00:22:13
Travis
What was the timeline? What was the amounts?
00:22:15
Danchez
Yeah.
00:22:16
Travis
Where did, what was the lead generation? Where'd they come from? Who's the best relationship holder? So yeah, we, I called it rotation checklists.
00:22:25
Danchez
Yeah. Because of that former organization we worked for called it the rotation checklist.
00:22:25
Travis
Yeah. yeah, that was before I was like, I'm like, yeah, that's smart.
00:22:29
Danchez
We called it that too. And then I changed it to admissions checklist. Yeah.
00:22:32
Travis
I'm like, well, if AI could help me build some admission checklists or rotation checklists or donor report checklist, then yeah.
00:22:32
Danchez
Yeah. Yeah.
00:22:37
Danchez
yeah
00:22:41
Danchez
Yeah.
00:22:41
Travis
Uh,
00:22:42
Danchez
Which if anybody wants to build a SaaS product, that's one that I'm like, it's it's one of those ideas that I'm like, someone, nobody's really built like turning your CRM data into a spreadsheet that's interactive. No one's really built that.
00:22:54
Danchez
And not, I'm not talking about syncing it with Airtable. I'm talking about building a custom one that with React and SaaS. So it's not like we get over it with Airtable.
00:23:01
Travis
you could You could hook it up to any CRM, you know, if you're using Salesforce or DonorCloud or
00:23:02
Danchez
Yeah. Yeah. Yeah. It's a great tool. I thought about like, man, I think I want to, I thought about hiring a developer and just going in and being a SAS company around that idea. And I'm like, it would have worked, but I just didn't have enough passion around that particular idea to like want to like build a company around it.
00:23:16
Danchez
But somebody should cause dang. Anyway, I think we're all going to be getting into that game.
Sponsor Highlight: High Level
00:23:23
Danchez
Moving on from the news news segment onto our sponsor. Man, our show just picked up a sponsor, which is crazy that the show is now at a size.
00:23:32
Danchez
it I mean, I think we almost have 3,000 followers. It's close to the AI-driven marketer. And so picked up a sponsor. High level.
00:23:43
Danchez
have you Have you been in high level yet?
00:23:45
Travis
No. Uh-uh.
00:23:47
Danchez
Have you heard about it?
00:23:49
Travis
Just from you.
00:23:51
Danchez
Dude. Like imagine if, remember ActiveCampaign?
00:23:56
Travis
Yeah.
00:23:58
Danchez
You're like, did you like ActiveCampaign?
00:24:01
Travis
Better than Pardot, man. Come on.
00:24:04
Danchez
ah ah For sure. Small business tech is almost always better than enterprise marketing tech.
00:24:05
Travis
Okay. Active campaigns like literally, literally targeted me. Are you frustrated with Pardot? You'll love active campaign. I was like, how do they know? Anyways.
00:24:15
Travis
Okay. So tell me about high level.
00:24:17
Danchez
Yeah. High level. I got into high level because I was like, I was a coming off of Infusionsoft and Infusionsoft kind of crashed and burned. They recently just sold recently. Cause like they, I loved Infusionsoft. They were early in the marketing automation space. They had the whole, they were one of the first people to do like the drag and drop automation builder.
00:24:34
Danchez
And I built again, that rotation check, the admissions checklist.
00:24:35
Travis
Yeah, I remember. Yep.
00:24:37
Danchez
It was all built in Infusionsoft.
00:24:37
Travis
Yep.
00:24:38
Danchez
I freaking crushed it. It was automated. I automated a whole college admission system with Infusionsoft, small business software. It was a thing of beauty. But eventually not all software companies make it, you know, they raised a lot of money and it kind of dragged on turnover.
00:24:49
Travis
Right.
00:24:53
Danchez
It, it, it went South.
00:24:55
Travis
Shoot.
00:24:55
Danchez
And so I was kind of like this outcast. I didn't know, I didn't have a home like for my like main marketing stack. I liked HubSpot, but HubSpot was freaking expensive.
00:25:03
Travis
Oh, so expensive.
00:25:04
Danchez
And it just didn't actually do as much as I would have hoped. It didn't have all the little tools like texting and phone calls. You had to, like, it hooked up with things like that. But I'm like, it just didn't do enough things natively for me. And then someone introduced me to high level and I was like, oh.
00:25:18
Danchez
It does all the stuff. It does texting and calling and emails and you can build funnels in it and it all integrates like so much better than a lot of the other tools. And it only costs a hundred dollars a month.
00:25:29
Danchez
And their consumable cost of like how much it costs to send emails. You just pay the raw cost. Cause I think the hookup to mail gun is their email server. You just pay almost the raw cost. And the text messages were like, like a half a cent to text message.
00:25:43
Danchez
which most tech specialty platforms, it's like two cents or four cents or five cents a message. I was like, my gosh, how the how the heck do they afford this? And then it just got better because I found out high levels designed for agencies for that.
00:25:57
Danchez
If you go from like $100 a month to $300 a month, you can actually like set up unlimited accounts for free.
00:26:02
Travis
Wow. I mean, what is it in, what's the elevator pitch for high level? Is it a CRM platform or is it?
00:26:09
Danchez
Yeah. CRM marketing automation tool, but it does, it kind of does everything. Like it gets rid of Calendly.
00:26:13
Travis
Wow.
00:26:14
Danchez
It has a whole calendar system. It gets rid of, uh, it has a whole funnel system so you can get rid of click funnels.
00:26:17
Travis
Nice. That's cool.
00:26:21
Danchez
You don't need that anymore. has a whole website builder. You can even host your WordPress site in there. It's where I'm coasting danchez.com right now. It's decent. Probably not as good as like WP. Like if you're a big website company, you probably don't want to host with Y level. You probably want to stick with like a,
00:26:35
Danchez
like a digital ocean or something like that. Cause it has all the dev tools, but it does all the stuff. And it's, I think my favorite part about it is it has all the AI stuff baked into it.
00:26:47
Danchez
So I'm actually, I know they're a sponsor of the show and this is kind of a like a long sponsor shout out, but it's the first one. So I want to talk about them. I've been using them for years. I'm so excited to partner with them. But I'm really excited to start doing some episodes on how to do automations with AI in your in the CRM.
00:26:57
Travis
It's cool.
00:27:04
Danchez
Because I think this is where lot of people aren't really cutting, like really taking advantage of it.
00:27:04
Travis
Well, that's, yeah.
00:27:09
Danchez
Imagine if your CRM could actually customize your drip campaigns, actually customize to your users information, your sale sequence.
00:27:11
Travis
Right.
00:27:19
Danchez
Come on. Like imagine walking through like that, like that past copywriting method, like pain, pain agitate solution, but it's customized for them on the fly.
00:27:25
Travis
Uh huh. Right.
00:27:28
Danchez
One-to-one, it's going to work better. So I'm going to be doing a whole series on that coming up where I'll be releasing the automations and giving it away for free.
00:27:33
Travis
cool.
00:27:35
Danchez
So stay tuned for that high level. I've been using them for a while, but I'm glad to pick them up as a sponsor of the show. If you want to learn more, of course, there's a sponsor discount or not a discount, but an extended trial is what it is.
00:27:48
Danchez
I just go to danchez.com slash high level, but there's more to that more coming to that, but I'm glad that I'm glad they became the sponsor because they were already like one of my favorite
Practical Uses and Limitations of AI
00:27:57
Danchez
tools. So was like, yeah,
00:27:58
Travis
Cool. That's awesome.
00:28:00
Danchez
Next segment of the show is also a new segment for practical AI. Travis, you came up with this one, but showcasing like what you and I are actually doing with chat GPT on a weekly basis. Why don't you go first?
00:28:13
Travis
Yeah, so I was tasked with a quarterly report for the new organization that I was looking for. And the person that I replaced already had some quarterly reports and they were okay, but they needed work.
00:28:24
Travis
It's so fun to be able to throw it at chat and just say, hey I know what I'm thinking. What are you thinking? How do we ramp this up? And then it spits all these ideas out, some that I already had, some that I didn't.
00:28:36
Travis
And it just helps create a framework for what I knew I wanted to plug in. So as I'm plugging in raw data of what it needs to replace it with, it's already building on the backbone of something that's already been created. So I didn't have to recreate the wheel.
00:28:49
Travis
I didn't have to plug it all in myself. It already spit something out that I was able to run with ah about 90% plug in some, you know, missing information. but I just love that there's,
00:29:02
Travis
a chat, you know, an AI that can take something of old and then make it new. So that was a practical thing that I was like, man, we need to start sharing what practical ways we've used AI, even in the last week that we thought, okay, that was super helpful and streamlined.
00:29:17
Travis
And then I'm like, you know what? I think the audience would love the practical ways we use AI that's outside of marketing, but really like actually practical. This is kind of a funny story though.
00:29:27
Travis
ChatGPT doesn't always get it right and neither do humans. And here's the story. I was on my way to refill What was it?
00:29:38
Danchez
Propane.
00:29:38
Travis
Propane tanks.
00:29:39
Travis
And I had, it was for my my rental property. Guy ran out of propane. I was like, all right, hey, chat, where can I pick up propane tanks? Can I pick it up from Costco? It was like, absolutely. All Costco's, you can transfer prop like an empty propane tank and you can fill it up. I was like, okay, great.
00:29:57
Travis
So I show up to Costco, go through the front door. You got check in, scan your badge. And I'm like, Hey man, the guy's like, welcome. I'm like, do you guys, uh, you guys have propane tanks? Yeah. He goes, absolutely. Yeah. We sell them full.
00:30:08
Travis
I'm like, great. So I walk in the back, I get a car. I find the empty propane tanks that Costco sells. Yeah. They definitely don't sell propane whatsoever. I didn't need, I'm like, okay, wow.
00:30:19
Danchez
yeah Double fail. AI hallucinates.
00:30:22
Travis
AI failed.
00:30:22
Danchez
People hallucinate. Yeah. Mm-hmm.
00:30:24
Travis
humans. will He's like, Oh yeah, we sell them full for sure. i was like, all right, no, that's not true. You cannot get propane. You can buy an empty propane bottle, which has a little dial.
00:30:33
Danchez
yeah
00:30:35
Travis
Anyways, these are my practical ways I used AI. I have another one, but I'll let Dan go next.
00:30:44
Danchez
So I had a few. i It's interesting looking back to the history, but there are always different use cases in there. This one's really practical. Oftentimes we deal with like different kinds of agreements or contracts. I had a speaker agreement come through cause I got asked to speak at a digital Marcon.
00:30:53
Travis
Yeah.
00:30:57
Danchez
It's coming up in Nashville on the 19th and 20th. So I'm doing doing a session there, but they sent me the speaker agreement afterwards. And I'm like... I'm still new to getting on stage and speaking. I don't know a lot. So of course I'm like, chat GPT, help me out.
00:31:13
Danchez
Look at the speaker agreement. Tell me if there's anything weird in here. So it runs through it and kind of gives me a breakdown. it's like, Oh, this is normal, normal, normal. this is kind of out not normal.
00:31:24
Danchez
Here's some thoughts around how you should follow up about this. Hey, you should probably check into this. This is kind of not super uncommon, but it is a little different. Here's some ways to think about it. And it kind of just helped me break down the contract, helped me to think how to process it, what to look for, how to follow up.
00:31:40
Travis
Yeah. Smart.
00:31:40
Danchez
If I wanted to actually double check on some of these things, most of it was just fine. Anyway, and but it it gave me more confidence that what I was getting into wasn't going to like be a bad thing.
00:31:51
Travis
yeah
00:31:53
Danchez
So that was helpful.
00:31:53
Travis
smart
00:31:55
Danchez
Another one is, I think I mentioned this on LinkedIn a week ago, but oftentimes i'm I'm posting on LinkedIn all the time, like two to three times a day. I'm i'm shooting for like 15 to 21 posts a week.
00:32:05
Danchez
It's a lot of content. especially, and I'm usually making it up on the fly. Like I, I sometimes will get a lot of ideas of one day and just start publishing ahead.
00:32:13
Travis
Nice.
00:32:14
Danchez
But oftentimes I'm sitting there at 11, 11 AM and I know I need a post for noon.
00:32:14
Travis
Right, right.
00:32:19
Danchez
I can usually think because I'm involved in this stuff so much, I can usually think of something I just did and talk about it.
00:32:24
Travis
right
00:32:24
Danchez
So if you see me on LinkedIn, I'm literally coming up with this as I go.
00:32:24
Travis
right
00:32:29
Danchez
Or I'm reporting what I'm doing. I'm really documenting what I'm doing on as i go as I think about it. sometimes I get stuck and I don't know what to do. So something I found that's really helpful with ChatGPT is because of this new memory feature, I could just be like, hey, ChatGPT, what have we talked about recently related to AI that could be a good post for LinkedIn?
00:32:48
Danchez
And it'll pull up a bunch of recent conversations we've had and give me ideas. I will pick one and then we'll turn it into a post together. So that's just really helpful if you're coming up with content or need new ideas for content based on recent conversations.
00:32:59
Travis
smart
00:33:01
Danchez
And I've heard creators talk about like, oh, just open up your calendar and see what you've been doing recently. This is like a new version of that, but it's way better because AI has more context than your calendar does.
00:33:08
Travis
yeah ai remembers it now smart
00:33:15
Danchez
Moving on to the poll of the week, i I kind of wondered because my LinkedIn feed is like dominated by AI. And I'm like, who else is this happening for? So I posted a poll on LinkedIn. I said, how much of your LinkedIn feed is about AI right now, roughly?
00:33:30
Danchez
And this was the results of that poll. 306 people voted.
00:33:33
Travis
Wow.
00:33:34
Danchez
39% people said 80%. f thirty nine percent people said eighty percent
00:33:41
Travis
wow
00:33:41
Danchez
And I probably should have put 80% or more because that was the top option. That's a lot. This was the highest voted thing. And it stair steps from there.
00:33:51
Danchez
33% said 60% of their feed. 19% people said 40% of their feed AI related. 6% of people said 20%. And 2% of people said 10% or less of their feed is dominated AI related content. and two percent of people said ten percent or less of their feed is dominated by ai
00:34:03
Travis
Wow.
00:34:05
Danchez
related content not AI created content, but content about AI.
00:34:06
Travis
Wow.
00:34:11
Danchez
So LinkedIn right now is going crazy about AI has been for a couple of months now.
00:34:16
Travis
Wow. wow
00:34:18
Danchez
I don't think that's true across. Like, I don't see that on Facebook. My ex is leans more towards AI. Instagram. I don't find so much. How how have you experienced Cause you're not a frequent LinkedIn goer has,
00:34:29
Travis
No, I'm not. i
00:34:33
Travis
I haven't seen huge. I mean, I would probably say 20%. I would have voted 20%, but I'm not on LinkedIn, which would make sense why LinkedIn has higher percentage. It is more of the professional platform.
00:34:47
Travis
i mean, of course there's social content in there that has nothing to do with work, but it is the place that people go to rub shoulders, understand industries, post about their work,
00:34:59
Travis
So, and that's where AI is taking the most, you know, ground.
00:35:03
Danchez
Yep. Yeah.
00:35:05
Travis
So it makes sense. I, I'm being more on Instagram scrolling more for casual entertainment.
AI as a Proactive Assistant?
00:35:12
Travis
It, And it all depend it probably depends on the season too. When AI was really big and I wasn't, and I was really, so I mean, I'm still super interested in it, but it was more of a focus of, of it was novelty.
00:35:25
Travis
It was hitting me harder, but now it's just a part of my daily life. So now it's like, yeah, of course we're using AI. I don't need to hear about it every five seconds on on social media.
00:35:33
Danchez
Of
00:35:37
Danchez
course, it kind of shows the trend that like AI is really dominating like the workplace more than it is like consumer life yet, but it will.
00:35:42
Travis
Yeah. Yeah.
00:35:44
Travis
Yes.
00:35:46
Danchez
It'll come around because people start figuring out how helpful it is for everyday life.
00:35:46
Travis
Bro, that that line that you just said, it's the first time that AI has reached a level that I'm like, oh my gosh, I have Jarvis in my pocket.
00:35:57
Danchez
Yeah. Yeah.
00:35:59
Travis
i it Because it can remember all of my past conversations, it's like I have a personal Jarvis which we only dreamed about when we watched those first Marvel movies, like this thing, set like it knows him.
00:36:14
Travis
It knows Tony Stark. And I'm like, this thing knows me.
00:36:16
Danchez
Yeah.
00:36:17
Travis
Yeah. And if it says something wrong, I just go correct it.
00:36:19
Danchez
I know.
00:36:21
Travis
And it goes, you got a boss. I'm like, wow.
00:36:25
Danchez
There's one major thing that it's missing from our Jarvis currently, and that is it can't be proactive.
00:36:30
Travis
Iron Man suit. Oh, what?
00:36:32
Danchez
It can't be proactive. Versus Jarvis could be proactive and be like, sir, you're going to be late for your meeting.
00:36:34
Travis
Right.
00:36:39
Danchez
Like ah ah chat GPT can't do that. Chat GPT can't ah like, you can schedule a task of course for it to go and run, but it's not, it can't proactively engage.
00:36:42
Travis
Right.
00:36:48
Travis
Right. Right.
00:36:49
Danchez
When it does, that'll be a game changer for a lot of things. It also, for those who like, like start building a relationship with it, it's going to be deeper into that.
00:36:58
Travis
Yeah, that...
00:37:00
Danchez
But it'll be interesting.
00:37:02
Travis
That would be crazy because I was almost late for a meeting off site with a bunch of other organizations and I was almost late. And if if chat like popped up and said, hey, just want you to know this is happening and you're still at the office and you need to move because it's 10 minutes away.
00:37:20
Travis
It's like, whoa, it's like picking up your location.
00:37:22
Danchez
Yeah. Yeah. Which, you know, Google phones, iPhone users don't know this, but Android does that already. Like it'll show you like, Hey, you need to leave now. Hey, it's going to take 15 minutes to get fit.
00:37:34
Danchez
And Android phones have been doing this since 2015.
00:37:35
Travis
Really?
00:37:37
Danchez
That's how I know, because I had an Android phone at that time for the one time in my life. And it was like, Hey, by the way, you're going to need to leave your work early because traffic conditions are such and your air, your airplane leaves at this time.
00:37:51
Travis
wow
00:37:52
Danchez
Yeah, it was doing that in 2015 or 2016 or something like that. It was it was crazy. iPhone still doesn't do that.
00:38:02
Danchez
You're like, I'm I'm still an Apple fan, but like we're a little behind the ball on that one.
00:38:05
Travis
Oh.
00:38:06
Danchez
But chat GPT will just start proactively like talking to us about these kinds of things and be our
Improving AI-Generated Images
00:38:11
Danchez
executive assistant. We'll wake up, get the briefing and it'll it'll Jarvis us, you know.
00:38:15
Travis
Bro, that'd be great.
00:38:17
Danchez
And to finish, we had a viral post from, i have no idea about how to pronounce this, Shibatoshi Nakamoto on X. This went viral. And it's coming off another post that was similar to this one. But this one is essentially took a photo of the rock Dwayne Johnson.
00:38:36
Danchez
And someone asked it like to replicate the picture of the rock 101 times. so And if you've seen this video, then you know, like after each iteration that it says, and that's asking it to replicate the photo perfectly.
00:38:49
Danchez
Each time is like the other, but shifts subtly. And after 101 iterations of it shifting and shifting and shifting, it morphed into a crazy looking, just red, yellow, and blue photo. And it made the rock look really distorted pretty early. And then it just faded into oblivion.
00:39:08
Danchez
All to say that like this tool doesn't really, hold the true likeness. OK.
00:39:16
Travis
He's like turning into Buddha. And then now he... Wow. What did I just watch?
00:39:24
Danchez
I'll put a link in the show notes and I'll see if I can. No, I'm not going to get this up. just, just go watch the show notes this video.
00:39:29
Travis
it
00:39:31
Danchez
And it's, it's nuts to watch the rock morph because they put it into like a little timeline of him changing.
00:39:31
Travis
Wow.
00:39:37
Travis
For a second there, he started turning into Golem from Lord of the Rings.
00:39:40
Danchez
Yeah, for sure.
00:39:41
Travis
And then now it ends in a happy, modern jellyfish.
00:39:46
Danchez
looking thing with this weird smile.
00:39:46
Travis
don Wow, yeah.
00:39:48
Danchez
He eventually starts turning purple or blue and red lips in there somewhere or blue lips.
00:39:52
Travis
Yeah, wow.
00:39:53
Danchez
I don't know. It gets weird. This is practical tip for marketers. If you're using, if you're using chat GPT's image generator to make your likeness in it, I'm going do a whole video on this once I perfect the process because it's taken me a long time to figure out how to make the thumbnails for the show.
00:40:10
Danchez
And I think I finally figured it out. Essentially, you can you have a rough style for it what you want, but if you feed it a photo of yourself or somebody else and you're like, hey, make a photo of this person in the image, it won't it'll be close, but it won't quite be you the person.
00:40:27
Danchez
right It'll be slightly off. Close enough that most people would be like, oh yeah, that's that person, but that person in particular will be like, that's not me. There's a way to fix that. And i I learned this, a little pro tip from some another AI marketer user out there, is that if you feed it that image and it creates the image, take that those two images, the image of yourself that you fed it and the output that ChatGPT gave you, take those two images to a free face swapping tool.
00:40:57
Danchez
Okay, just Google free face swapping tool, find one of these tools out there, and then tell it to change, swap the face of the chat GPT created image with the original image you fed it.
00:41:08
Danchez
Because again, it's already based off that image to all the lightings correct, and it will correct it.
00:41:12
Travis
huh
00:41:13
Danchez
it will put it It will put your face or that person's face back on the image. And that's how I'm starting to do all the images for this show. is it still doesn't look photorealistic, but now it actually looks like me, you know, if the image is on the show.
00:41:27
Travis
Interesting.
00:41:28
Danchez
And that's just a cheap hack to get it back to at least like not 90%, but like 98% likeness. It's not perfect.
00:41:36
Travis
wow
00:41:36
Danchez
but Before I was trying to do it all on Photoshop and dude, trying to Photoshop a face onto another face is a freaking pain.
00:41:40
Travis
oh Gross.
00:41:42
Danchez
Instead, use the face swap tool. It's like the shortcut of just Photoshopping a face onto a face. And if you're using the original image that you fed ChatGPT, it works pretty dang pretty damng well.
00:41:55
Danchez
So pro tip.
00:41:58
Travis
Wow.
00:42:00
Danchez
Give it a shot. Let me know what you think.
00:42:01
Travis
Which app are you using to to to ah do the face swap?
00:42:06
Danchez
Let's look it up.
00:42:08
Travis
I'm sure people are curious because I'm curious.
00:42:12
Danchez
I'm using remaker.ai.
00:42:15
Travis
Remaker.
00:42:15
Danchez
You get a bunch of free versions of it and then you can do it. And then you have to create an account. You get like 30 credits, which is 30 face swaps, I think a month or something like that.
00:42:26
Travis
All right.
00:42:26
Danchez
maybe Maybe it's one time, 30 credits and I'll have to start paying for it, but I think it's pretty cheap. but is the tool I'm currently using is remaker.ai. There might be a better one out there. I didn't try a
Conclusion: Embracing AI in Marketing
00:42:35
Danchez
lot of them. I just kind of liked this one and just kept using it.
00:42:39
Danchez
So that's what I'm currently using, Remaker.ai. It's one of many tools that they have. And I think I just Googled free face swap tool, and this was like the top ranking one. I just started using it. It worked, and I kept using it.
00:42:50
Travis
Got it.
00:42:52
Danchez
So link in the show notes to that as well. Well, that's all we have today. So thank you for joining us. Continue using AI so that you can move faster, build better, and think smarter as a marketer.