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Google Veo 3: Is AI Video Finally Good Enough?
959 Plays29 days ago
In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive into the latest developments in AI that are shaking up the marketing world. They unpack Google's jaw-dropping new video generator, Veo 3, which now adds realistic audio, dialogue, and facial expressions to AI-generated video. They also break down why marketers should (and shouldn't) be excited just yet. The episode explores Google's other major updates like Gemini's Agent Mode and Project Mariner, a glimpse into the near future of automation with custom-trained digital agents. Plus, a surprising power move from Cloudflare that might just reshape the internet economy—and AI's role in it. Dan also shares his own experiments using AI for hyper-personalized email sequences and everyday productivity hacks.
My Favorite AI Tools
- ChatGPT - https://openai.com/
- High Level Marketing Platform - https://danchez.com/highlevel
- AI Podcasting Tools - https://danchez.com/podtools
- n8n AI Automation Platform - https://danchez.com/n8n
Resources Mentioned
- Veo 3 (Google's AI video tool): https://deepmind.google/models/veo/
- Search Engine Land article on Cloudflare's AI strategy: https://searchengineland.com/ai-killing-web-business-model-455157
- Studio mobile photo editing app: https://www.godaddy.com/studio
- AI Automation Vault - https://aiautomationvault.com
Timestamps
- 00:00 - Intro & Today's Headlines
- 00:52 - Veo 3's game-changing video capabilities
- 06:40 - Cost, access, and quality of Veo 3
- 09:13 - Gemini's failure to deliver accurate search results
- 13:39 - Comparing Gemini, Claude, Grok, and ChatGPT
- 19:02 - Gemini Agent Mode and Project Mariner explained
- 24:30 - Cloudflare's potential to disrupt the AI economy
- 30:39 - Sponsor segment: High-Level AI sales email builder
- 34:45 - Everyday AI wins: from fixing grills to designing rooms
- 44:18 - Poll of the Week: Do you joke around with AI?
- 48:02 - Viral Post of the Week: OpenAI's hardware teaser with Jony Ive
- 53:08 - What OpenAI's device might be and why it matters
Recommended
Transcript
Introduction to Bot Bros and AI News
00:00:02
Danchez
VO3 is out. Google's new video update. And we're going to ask the question, is it good enough yet? Has AI video finally had its moment? We're also going to be digging into some of Google's Gemini, Google Gemini's new updates.
00:00:17
Danchez
Of course, they launched a couple of agent features. So you got to ask the question is like, oh my gosh, are we going to have some agents ready to go now? So another what if. And then lastly in the news, Cloudflare is making some big moves behind the scenes and is positioning itself to be the next Google.
00:00:32
Danchez
Find out about how all of this impacts marketers.
VO3 Video Update: Revolutionizing Video Creation
00:00:36
Danchez
So welcome back to Bot Bros, a segment of the AI-driven marketer where we uncover the help from the hype of all the AI news going on for marketers.
00:00:46
Danchez
I'm Dan Sanchez and I'm joined by my brother, Travis Sanchez.
00:00:50
Travis
Hey, hey, good to be back.
00:00:52
Danchez
And let's kick it right off into VO3. Now, the news just came out a few days ago with this new video update. It is blowing people's minds. I've seen and like dozens of clips already coming out of this thing.
00:01:04
Travis
Yep.
00:01:04
Danchez
and It is freaking... Good. And I think the big news is it's not just video anymore. It is now audio, music, sound effects, dialogue.
00:01:16
Danchez
The mouth actually syncs with the talking, whether they're holding still or on the run for it.
00:01:21
Travis
Right.
00:01:22
Danchez
They're talking now and it looks really good. And there's something about It's like having the audio with the video just makes it feel more real.
00:01:30
Travis
Oh, hundred percent.
00:01:30
Danchez
and It's like it connects better. You're like, whoa. So what was your impression?
00:01:36
Travis
It's also the facial expressions when they're speaking.
00:01:39
Danchez
Yeah.
00:01:39
Travis
Of course, there's a montage of a clip where you have these obviously generated people saying, we can talk. we can I mean, they just kept saying, we can talk now.
00:01:51
Travis
And it's like two people speaking to each other.
00:01:52
Danchez
yeah
00:01:54
Travis
It felt so real. And at the same time, it felt like the video that Instagram released, I don't know, back in 2008. two thousand and Facebook released back in 2009 where Instagram got video. Remember when Instagram was only photos?
00:02:09
Travis
And then they released a video. It's like, Instagram has video! That's what it feels like is being released right now in their announcement video.
00:02:15
Danchez
Yeah.
00:02:17
Travis
It kind of makes, I don't know, a a lot of...
Marketing Potential of VO3
00:02:24
Travis
it's making splashes and headwinds, but I've been showing everybody. I showed my wife. I showed my friends at work. I'm like, look what's happening. And their minds were blown because they don't know, you know, what's coming down the pipeline. So I was blown away. I i think you sent me the first clip.
00:02:43
Danchez
Oh It was like the sailor on the sea talking about the ocean.
00:02:44
Travis
Yes. Yes. Yes.
00:02:46
Danchez
And that looked pretty good. I mean, it was short, but it was like convincing. Like it could have come out of a movie. And a few months ago, if I had sent it to you, like, I think if I had sent it to most people, they just would have thought that that clip came out of a movie somewhere.
00:02:59
Travis
Yep. Oh, for sure.
00:03:00
Danchez
Yeah. Cause it looked good. Words matched. Dialogue was dramatic.
00:03:05
Travis
yeah
00:03:08
Danchez
But even even in that We Can Talk clip, there's some hallucinations in it where they're like they were talked instead of saying or it's just they're just little bunch little bits and pieces that are slightly off.
00:03:12
Travis
oh for sure
00:03:21
Danchez
And you got to remember, like this is the promo clip.
00:03:24
Travis
Yeah, this is the best.
00:03:24
Danchez
This is a highly curated promo clip and it still had problems with it, you know?
00:03:26
Travis
Yes, this is the best of the best that they've gotten. Yeah. Uh huh.
00:03:30
Danchez
so I'm like looking at it. I'm like, Oh, this is a massive step forward, but I have to ask, is this the thing, you know, like the chat GPT images was definitely the thing for images.
00:03:43
Danchez
Like it still had, it still has issues. It's still like typos things pretty regularly. but it's still useful enough that I see people using it all the time for a social now, like all the time.
00:03:57
Danchez
I'm using it all the time in my workflows. ChatGPT's image generator is now good enough that we're using it all the time.
00:04:01
Travis
Right. i'm I'm seeing it on my feed. I'm seeing it on my feed as I scroll different ads.
00:04:06
Danchez
Mm-hmm.
00:04:08
Travis
This is one specific one of a guy holding a sign, but the signs behind his head, but he's still holding it up above his head.
00:04:15
Danchez
Yeah.
00:04:16
Travis
It's like, uh, just doesn't really work.
00:04:18
Danchez
Shouldn't have posted that one.
00:04:19
Travis
I'm like people that use these images for ads and it's not perfect. I'm like, uh, someone's going to be using this.
00:04:25
Danchez
Don't do that. Yeah. Yeah. If you're going to put money behind it, it better be tightened up a little bit.
00:04:30
Travis
Yeah. Some, someone will be using VO three for ads and you'll be able to notice. And some of them will do it in a way that you go. You know what? That works.
00:04:39
Danchez
Well done.
00:04:40
Travis
Yeah.
00:04:41
Danchez
Yeah. I think. and like VO three eventually like video is going to be ah ah huge for content marketing. Right. Cause like all of a sudden, like marketers have access to the ability to kind of like make a little short films and
VO3 Pricing and Accessibility
00:04:57
Danchez
movies.
00:04:57
Danchez
I have friends that specialize in like really creative ads, like really creative ones. that you're like, it took like a huge green screen set or a big video backdrop round.
00:05:07
Travis
Right. Right.
00:05:09
Danchez
And they, they put serious time into like making Facebook ads with this stuff or just social content.
00:05:14
Travis
Wow.
00:05:15
Danchez
I'm like, pretty soon you'll be able to prompt your way to getting there.
00:05:19
Travis
Totally.
00:05:21
Danchez
And so VO3 will help us do that easily.
00:05:21
Travis
Even, even, even, you been even piece by piece. Cause what is a good video or even movie? It's a conglomeration of little clips put together.
00:05:29
Danchez
Yeah.
00:05:30
Travis
So they only give you six seconds, but I'm like, honestly, I'm wondering, and I thought this yesterday before the pod. When are we going to see a full length feature? Which, if anyone, if you don't know, a full length feature film.
00:05:44
Travis
Do you know the cutoff for that's only 48, 47 minutes, something around there? If it's over that mark, it is technically considered a full length feature film.
00:05:52
Danchez
I didn't know that, but I knew the line had to be somewhere.
00:05:55
Travis
i'm And now I'm curious, when we when are we going to see one that actually is good from at least decent to watch and entertaining using six second clips?
00:06:05
Danchez
I don't know. Somebody will do it. But the first person, somebody's already doing it right now, but it can't be any good. So we'll probably just start remaking it all with VO3.
00:06:12
Travis
No, probably not.
00:06:15
Danchez
And they'll probably be like, oh my gosh, we can actually add dialogue now.
00:06:19
Travis
Yeah.
00:06:19
Danchez
Because now with VO3, it's actually possible to do something that's in the realm of doable.
00:06:23
Travis
Yes, agreed.
00:06:23
Danchez
you know because Because it was impossible to do dialogue before. Now it's possible. So you don't have to have just the money shots of slow-mo and dramatic things going on.
00:06:27
Travis
Right.
00:06:31
Travis
Right. So, is this available to the public?
00:06:37
Danchez
VO3, yeah.
00:06:39
Travis
It is? I couldn't i couldn't find it.
00:06:39
Danchez
There's a lot of things there's a lot of things they announced that are still to come. We'll talk about those in a second. But VO3, you can actually go and use right now. but But you need their, not just their pro account, you need to go into their upper tier account to access it.
00:06:49
Travis
Well, have to pay.
00:06:55
Travis
What does that mean?
00:06:55
Danchez
You're talking $250 month.
00:06:58
Travis
Oh,
00:06:59
Danchez
which makes sense because guess what? Video is very expensive to generate.
00:07:02
Travis
expensive. Yeah.
00:07:04
Danchez
So right now they're doing a deal.
00:07:05
Travis
So.
00:07:06
Danchez
You can get it for half off. So I think about 125 month for three months, which if you want to go and play with it is, I think is fair game.
00:07:11
Travis
To me,
00:07:15
Travis
Oh,
00:07:15
Danchez
Honestly, i feel because we know it costs a lot to generate these things on the backend. And if you think about how much time it takes to get any of these shots, freaking no-brainer, right? Any of these shots, two hundred even the full price, $250. sense.
00:07:31
Danchez
makes sense now
00:07:32
Travis
but this is, this is, but this is the question. Is it ready for people to really jump in to pay that money, to use it even professionally? Cause I'm thinking if, if an organization is spotting the bill, are they actually going to get the clips that they need to create the content that they want for the company, for your
00:07:53
Travis
it really that ready?
00:07:53
Danchez
Well, Google was smart. They bundled this with all their other stuff.
AI Competitors: Gemini vs. ChatGPT
00:07:57
Danchez
you know So you get YouTube premium with this, you know the no ads YouTube.
00:07:58
Travis
Okay.
00:08:03
Travis
Yep.
00:08:03
Danchez
You get 30 terabytes of video storage. So you're like, oh, like they charge about $10. Yeah,
00:08:10
Travis
terabytes. Wow.
00:08:13
Danchez
yeah I think that's right. Yeah.
00:08:17
Danchez
Terabytes?
00:08:17
Travis
That's amazing. Yeah. I mean, if you pay for a Dropbox, they give you like 10, I think.
00:08:24
Danchez
Yeah. Okay. Yeah. It's 30. It's a lot. So I remember calculating it being worth $300 when I went and looked at it yesterday.
00:08:28
Travis
It's good.
00:08:31
Travis
All right.
00:08:32
Danchez
So yeah, now we're talking about a terabyte.
00:08:32
Travis
All right. Dude, YouTube, YouTube premium, skipping those ads. Yeah.
00:08:38
Danchez
Yeah. So like they're bundling it.
00:08:38
Travis
that's
00:08:39
Danchez
Well, if you look at all the stuff you get, plus all the extra pro models and extra usage of all their AI stuff and like all the extra stuff, you're like, yeah. If you're a big Google homeboy, like, and you're using, if you're a Gemini power user, then no brainer, no brainer.
00:08:55
Danchez
Gemini is your main tool and you're using AI a lot. But that's the other part. actually like scripted this in here, but as like VO3 is amazing.
00:09:06
Danchez
You're like definitely by far best video. I mean, VO2 was the best video tool out there. VO3, obviously like now it's step ahead of its own self, right?
00:09:12
Travis
Yeah, it's unbelievable.
00:09:15
Danchez
Nobody comes close. one problem, Gemini still kind of sucks.
00:09:21
Travis
Yeah.
00:09:23
Danchez
I tested it yesterday and I tested it against Claude, ChatGPT, and Grok. And I asked a simple question. I was like, tell me everything you you can find out about Dan Sanchez, the marketer. Because there's a lot of Dan Sanchez out there. I gave it a clue. He's a marketer. And like if you even if you just Google Dan Sanchez, like I rank number one without the word marketer in there.
00:09:47
Danchez
So like I'm there. I'm easy to find. i I've been publishing podcasts long enough that around the net.
00:09:49
Travis
Right.
00:09:53
Danchez
But then I put in marketer just to make sure like, look, if you're going to be searching Dan Sanchez marketer, it's pretty clear who who you're searching for. Gemini did by far the worst.
00:10:04
Danchez
even with the knowledge graph, even with its better search capabilities. I literally rank number one for Dan Sanchez. So I'm like, I don't know how it missed it. It's like, oh, Dan Sanchez. Yeah, here's a whole profile.
00:10:14
Danchez
I got some stuff, right? But it's like Dan Sanchez, is the CEO of Sweetfish Media and the CEO of Audience Plus, which I have nothing to do with, but is a company...
00:10:19
Travis
Wow.
00:10:21
Travis
oh
00:10:26
Danchez
I've interacted with the CEO of audience plus. It's funny that I'm like, how does it even know that I'm in the realm of audience plus? I'm like, I don't know.
00:10:34
Travis
wow
00:10:35
Danchez
I like, I don't know. I've never even used audience plus, but, and it gave some other details that I'm like, wrong, wrong chat. GBTs. Pretty good. It's still thought I lived in Minneapolis. I'm in Nashville now the best one by far.
00:10:49
Travis
Oh.
00:10:50
Danchez
croc claude tried but failed every time like it's just like error i'm like okay i'll give you another try sometime claude it tried to search me and then create a profile it just aired out for some reason
00:10:56
Travis
Wow.
00:11:03
Danchez
Grok gave me like a whole Wikipedia article for my professional life.
00:11:08
Travis
Wow.
00:11:08
Danchez
Organized. Polished. I was like, what the heck? Grok crushed in this simple search.
00:11:13
Travis
wow
00:11:14
Danchez
And it wasn't, this isn't deep research. This isn't thinking model. This is whatever their standard model is. I think, I actually think for Gemini's, I use their pro
Microsoft Copilot and AI Tool Comparisons
00:11:23
Danchez
2.5 for this.
00:11:26
Danchez
Still filled. But I find that Gemini consistently sucks. So yeah.
00:11:31
Travis
I just like don't like the user face alone. Anytime I'm trying to use some AI model from Google, I get on their page and I'm looking and I go, where do I even start? I don't even know what they want me to do. Am I supposed to click this button to get to the page where I actually start creating content or generating images?
00:11:49
Travis
every time i don't Have you experienced this? The user face is awful.
00:11:55
Danchez
Yeah.
00:11:56
Travis
Which I don't think Google's ever been notoriously known for good UAI. Is that what it's called? UAI?
00:12:03
Danchez
UI, user interface.
00:12:04
Travis
try to sound you i try I try to sound smart there for a minute.
00:12:10
Danchez
UI, UX is kind of in the same ballpark.
00:12:10
Travis
you are Yeah, yeah, yeah.
00:12:12
Danchez
Yeah.
00:12:12
Travis
Okay, cool, cool, cool, cool.
00:12:14
Danchez
But I, I mean, I've been talking to lots of people about AI now. I don't think I've ever met one person that's like Gemini is my daily driver.
00:12:22
Travis
Oh, I had someone.
00:12:24
Danchez
You found someone?
00:12:25
Travis
it was my It was like my person across the office from me.
00:12:25
Danchez
I'm like, you found the one.
00:12:28
Travis
I'm like, what AI are you using? He's like, oh, Gemini. And it wasn't because he liked it better. It was just out of naivety. Like he was like, oh, i I don't know. Should I use chat? I'm like, here, pay $20.
00:12:42
Travis
Go into this feature. Set it up. He goes, oh, this is amazing. I was like, yeah, yeah. Get rid of Gemini. He's like, all right. Yeah, I put him onto it.
00:12:51
Danchez
I swear, like i like that's the one time I've heard of somebody using Gemini as their daily thing. I mean, but most people chat GPT, you're like, clearly. Of course, there's a few connoisseurs out there.
00:13:02
Danchez
They're like Claude all day. And I get it.
00:13:04
Travis
yeah
00:13:04
Danchez
Like Claude, it it writes better. It's better at data. Claude works great. Now that I've used it more, I'm like, okay, Claude, I see you. You got something going on. It's really good. I like it.
00:13:17
Danchez
Is it better across the board on everything? No. It's got a few things that it does really well. Oh, and it code codes really well. like If I were doing a lot of code, I'd probably have a separate cloud subscription for sure.
00:13:28
Danchez
But I'm not doing that much. And it's still it it still gets code wrong sometimes. so
00:13:33
Travis
I think, I think users are going to get really tired of us repping open AI.
00:13:33
Danchez
Gemini? No, I don't know.
00:13:38
Travis
We're going to be like, yeah, open AI is still king. they're like, we know we get it. You like open AI.
00:13:45
Danchez
Dude, I am ready to move. i am ready to move anytime, okay?
00:13:48
Travis
I know, but we always say the same thing.
00:13:48
Danchez
like
00:13:50
Travis
We're like, I mean, Chad, which is the best. Gemini sucks. Rock's pretty good too. Claude. Okay. he's making some crap.
00:13:56
Danchez
Well, me, Carl, another guest I had on here, I need to have him back on the show, Carl Yeh.
00:13:57
Travis
Yeah.
00:14:02
Danchez
He was actually like one of my first guests on on the show. But we chat back and forth about AI things because he's a power user.
00:14:08
Travis
Yeah.
00:14:09
Danchez
I'm a power user. And he talked about like Microsoft Copilot, which is ChatGPT underneath. He's like, it kind of sucks because it has what we call what he called, and now I'm just going to start using this, is the Microsoft tax.
00:14:20
Danchez
Because chat when you use ChatGPT, you're getting them plus their system prompts. But when you use Copilot, you have all that plus all of Microsoft's extra stuff they load onto it, which like makes it less... It just works not nearly as well.
00:14:35
Danchez
Because Microsoft's trying to prompt all this extra stuff into it that slows the whole thing down, makes it dumber, that context window is not nearly as big, and they're just trying to do stuff that makes it work less well.
00:14:49
Danchez
So they cause it a 30% Microsoft tax, which is why I think he's still chat GPT user himself. And Microsoft just tends to like to make things harder. So for a lot of different things.
00:14:59
Travis
yeah well
00:15:00
Danchez
So, which puts chat GPT out in front, but Grok honestly continue to be impressed by Grok. So, I'm not romantic about these things. If Gemini gets a lot better, I so i'm mean, I'm in Gmail, I'm in YouTube. So like, I'm like, cool.
00:15:16
Travis
Oh, the.
00:15:16
Danchez
As much as I don't trust them, um if they make a better tool, I will
VO3's Current Limitations and Future Potential
00:15:19
Danchez
go to them and use them because I'm already using them for their other tools.
00:15:20
Travis
yeah
00:15:22
Danchez
We're in Chrome right now.
00:15:24
Danchez
Anyway, VO3, is it good for marketers?
00:15:29
Danchez
I don't, I'm not going to be using it. Even if it were in the $20 a month mode, would I be using it sometimes? Sometimes. Maybe for some social clips. I don't know yet. It's still not good enough to make it easy to make like the bigger things work yet.
00:15:45
Travis
if If we were going to use 404 more as a talking face, then yes, that would be great.
00:15:50
Danchez
Oh, yeah.
00:15:52
Travis
If you have a if you have a brand representative that's not a human, it would probably be very useful.
00:15:52
Danchez
Then that would be really
00:16:02
Travis
But try to replicate. I don't know how good it is at replicating faces. We've seen... how bad a lot of these image generations are to replicate yourself.
00:16:12
Travis
It just, you just look different. Dan knows all about this.
00:16:14
Danchez
Yeah.
00:16:15
Travis
You've probably, if you've tried this, you know about this.
00:16:15
Danchez
Yeah.
00:16:18
Travis
If you send it your picture, even chat GBT, Hey, put a tattoo. I tried this one. I like, put a tattoo on my face. And then it spit back. It just wasn't me. It was just a different person. So how good is a VO three?
00:16:27
Danchez
It's the closest right now chat GPT's.
00:16:30
Travis
Right. But how good is VO3 at replicating that? So many people's brands are built on a personality, whether that's the hired social media person, if it's the CEO, how good can VO3 replicate them?
00:16:42
Travis
And if they can't...
00:16:42
Danchez
It can't. I tried it with, well, I didn't try it with VO3, but the new image gen hit and I tried that. I loaded a photo of myself. I'm like, hey, put me in a fire suit in a burning building. And you could tell it saw my image because it gave the guy in the fire suit of a mohawk, but it wasn't a fauxhawk.
00:16:55
Travis
Yeah. Right. Right.
00:17:01
Danchez
It was a proper mohawk.
00:17:03
Travis
I'm just.
00:17:03
Danchez
And the guy had like a longer Duck Dynasty style beard. It didn't look like me at all.
00:17:07
Travis
Oh, weird.
00:17:08
Danchez
It actually looked more like my friend Matt Schmidt, which he doesn't look like me at all if you know Matt.
00:17:08
Travis
Weird.
00:17:13
Danchez
I'm like, yeah, I could tell that it saw my image, took a few pointers from it, and then tried to make it, but it wasn't even close. Where ChachiBT is in the realm.
00:17:22
Travis
Yeah, yeah, it'ss it's close. I just want to know if... I wonder if State Farm will be able to replicate Jake, you know? Jake from State Farm. Now, the the duck from Affleck, probably, you know?
00:17:31
Danchez
No.
00:17:37
Danchez
Yeah.
00:17:39
Travis
geico The Geico Gecko. You could probably make it.
00:17:45
Danchez
Well, the Geico Gecko is probably in all the trading data, so it probably can.
00:17:48
Travis
Yeah. Yeah.
00:17:51
Danchez
Yeah, no, I think you're right. Probably using it for like a character, that that's probably where it starts to get interesting. And I think the character consistency based on some of the clips I saw, whereas like back-to-back back using the same characters might work, maybe. I don't know. We'll have to see and test it later on.
00:18:08
Danchez
I don't think, I still think even with VO3, we haven't hit our like our AI video moment yet.
00:18:15
Danchez
I just, it's too expensive. It's still not quite there. Eventually we'll get there, but I, I think it's still, it's becoming more useful for sure, but not quite yet.
00:18:24
Travis
Right.
00:18:26
Travis
We're pioneering. That's for sure. Man.
00:18:30
Danchez
In other news, jim ah Google launched so many new tools over this week that some of it will spill over into next week, I'm sure. But another one that stood out to me was a combo of two different tools they launched. One of them was Gemini Agent Mode.
00:18:44
Danchez
And the other one was Project Mariner.
Google's Gemini Agent Mode and Cloudflare's Ambitions
00:18:48
Danchez
Gemini Agent Mode is interesting. It's essentially like a button they're adding to Gemini where you can have it go and do stuff for you and complete tasks across the internet, which is a lot like...
00:18:59
Danchez
Well, imagine you, the the example they gave was like, imagine you're looking for a new apartment and you have a ah friend that you want to share it with.
00:19:08
Travis
right
00:19:11
Danchez
You give them your budget. You both have. And you're like, but we need to have laundry in the apartment or if not, then next door.
00:19:20
Travis
okay
00:19:21
Danchez
like walking really short walk to the laundromat next door. And so it can go and do the search, find the websites, verify, if not look for a laundry mats next door as it has access to Google map data and actually go and find and do essentially deep research, but cross tool, not just web search results.
00:19:36
Travis
Yeah.
00:19:40
Danchez
It's interesting. They said they would be launching it very soon. I haven't seen it come out yet, but it's another step towards agent tools.
00:19:50
Danchez
And I think these things are going to start, I think by next year, by next, this time next year, we will for sure be like, dude, what did we do without all these little agents working for us?
00:20:01
Danchez
It'll just be normal. Kind of like reasoning models are normal now.
00:20:05
Travis
yeah
00:20:07
Danchez
We've all been using reasoning models, but this time last year, the term reasoning model, would have been like, what? remember even last summer being like, we need the model to start reasoning. That's like a major thing that it can't do yet.
00:20:23
Danchez
So sometime they're going to start doing that. That was last summer.
00:20:28
Travis
Right.
00:20:28
Danchez
So Project Mariner is similar, but essentially can like run tasks for you over the browser, kind of like OpenAI eyes or in ChatGPT, they have Project Operator, which is only in the pro account.
00:20:42
Danchez
You can essentially have a due task for you, like book reservations, go to Airbnb and like find a house for you and
00:20:47
Travis
right
00:20:49
Danchez
it's It's kind of a pain. It's really more of a preview. it It takes too long to do. You'd rather just do it yourself. But it's showing you like, this is what's coming in the future. Project Mariner is kind of the same thing. The one thing they added to it this time that I'm like, ooh, like this puts it in the realm of like, this is this is it.
00:21:06
Danchez
This is where this is the where it really starts becoming exciting is that you can train it on your own tasks. It has prebuilt tasks, but I'm like, if you can record a video of you performing a task, And then say, hey, this is how we update the CRM every Monday.
00:21:22
Danchez
Here's the steps. Here's the where you log in. This is what you do. I'm like, that. I'm like, this is where agents really start to become helpful when you just can like literally just walk through the steps and be like, do it like this.
00:21:36
Danchez
Think about it like this step at this step.
00:21:37
Travis
Uh-huh.
00:21:38
Danchez
Reason through this step. Make a choice and then move forward.
00:21:43
Danchez
That's going to be super valuable. I'm sure it's still in a place where it's like, eh, not quite there, but it's getting, like, the fact that they put the train it on a task is another step towards agents that are going to be super helpful.
00:21:56
Danchez
Like, you can have a whole team of agents performing the same task for you regularly, and that's going to be sweet.
00:21:56
Travis
Right.
00:21:59
Travis
Right. Wow.
00:22:03
Travis
That starts opening up a whole can of possibilities when agents are actually multitask, potentially prompt generated, because then it's going to be user friendly and tweakable because right now people have to go back in and create all these automated steps.
00:22:04
Danchez
So,
00:22:25
Travis
I'm like, no.
00:22:27
Danchez
Yeah, automation is a really hard ability.
00:22:27
Travis
I'm excited to see it. I can't even, I, yeah, I can't even begin to
00:22:29
Danchez
but
00:22:34
Travis
be curious about what that even looks like. What will agents be so helpful for that? It'll feel like second nature. Like we're currently have chat GBT.
00:22:46
Travis
Uh,
00:22:46
Danchez
Oh, bro, I know exactly what I'd be having him do already. It's all the stuff that I'm currently having to do. Every time x happens, I have to do Y. Yeah, all that stuff, agents are to be doing that. it's like It's like running an internship, and you've run an internship.
00:23:01
Danchez
you know You know what it's like to work with 18 19-year-olds?
00:23:03
Travis
interns totally.
00:23:04
Danchez
You got to come up with really strong standard operating procedures. Be like, hey, this is how we do things here. This is why we do things. This is how it connects to the overall mission. here's the here's how you Here's the core value so you know how we operate here if you have to make decisions, so right?
00:23:18
Danchez
Plus, here's the step-by-step actions that you perform every Monday or every time X happens, you do Y.
00:23:21
Travis
Right. Right.
00:23:25
Travis
Right.
00:23:25
Danchez
like running an internship. You just have to be really, really clear on what you want them to do, and they go and do it. And the good ones, once you train them on it, continue to doing it. And the ones that aren't so good, you got to follow up with some performance improvement plans.
00:23:40
Travis
Oh, that's fine.
00:23:40
Danchez
So you know what it's like. It's like working with interns. That's what I find.
00:23:44
Danchez
Except this intern knows a lot about a lot.
00:23:49
Danchez
Other news, last big one on the list. This was a little lighter one, but Cloudflare is making some big moves behind the scenes. But Cloudflare is one of those companies that if you're in if you're a marketer, you've probably heard of Cloudflare.
00:24:02
Danchez
But if you're a consumer, you definitely like haven't heard of Cloudflare. You have no idea what Cloudflare is. But would you be shocked if I told you that Cloudflare could be the next Google?
00:24:12
Travis
Yes.
00:24:14
Danchez
How much do you know about Cloudflare?
00:24:16
Travis
Very little.
00:24:18
Danchez
what What do you know?
00:24:22
Travis
i I don't know. I mean, i've I was doing marketing for a long time and I don't, you said cloud flare and it didn't ring any bells. So I feel like a consumer right now.
00:24:33
Travis
Yeah.
00:24:33
Danchez
Yeah, that's OK. Because if you haven't set up websites, even if you have like Cloudflare is one of these behind the scenes. It's a massive company. You're probably talking like 6,000, 7,000 employees, not Google big, right? Which I think is probably along the lines of like 80,000 employees or something like that.
00:24:52
Danchez
I could be a way off on that, but it's in the tens of thousands easily versus Cloudflare is in the single digits of thousands. Cloudflare kind of powers, I'm going to say 40% of the internet.
00:25:04
Danchez
with all kinds of tools.
00:25:04
Travis
Okay. Got it.
00:25:06
Danchez
It's more for like web developers. I use it to run. i I register all my domains through Cloudflare now and I run all my DNS through Cloudflare, like GoDaddy.
00:25:15
Travis
got it
00:25:16
Danchez
All the stuff GoDaddy does, Cloudflare does all that stuff plus a lot more, a heck of a lot more.
00:25:21
Travis
wow
00:25:21
Danchez
It's website caching. It caches the internet, makes makes the whole thing internet run faster. it's it's It's a really big company. But they're starting a project because they're seeing a chance to be the middleman now, where Google was a middleman for a lot of different people.
00:25:36
Danchez
And I don't mean for search, but Google made the like the kind economics of the web run. Right? Because a lot of the search is filled up with blogs and content.
00:25:48
Travis
Right.
00:25:48
Danchez
But what what made people want to create all that content?
00:25:49
Travis
Right.
00:25:52
Danchez
Well, because they knew if they could get traffic, they could put ads on there. Who powers the ads? Google. right?
00:26:00
Travis
right
00:26:00
Danchez
So Google is the one powering a lot of the economies of the web around search, but around content. And that's what makes the world like the internet go round. That's what makes it has a supply and demand thing. You know, kind of like Airbnb, you have to have the homes, but you have to have the people who want to buy them, who want to rent the homes, right?
00:26:18
Danchez
It's a two-sided marketplace. Google is now the biggest, it has been the biggest provider of that two-sided marketplace on the internet. for video, for web content. They have the ad side for the marketers to come in and but bid on the ads, and then they make it worthwhile for all the creators. They're the best at doing this.
00:26:35
Danchez
But what happens when traffic isn't flying around the web anymore? whos When all the traffic dies because AI can answer all your questions, who pays for the content?
00:26:49
Danchez
Right now, the big providers like Washington Post and all those guys are cutting out deals with OpenAI. And OpenAI is now starting to license their material.
00:27:00
Danchez
Well, that's great for the big providers, but what about all the small providers who have blogs, even large blogs?
00:27:05
Travis
Right.
00:27:06
Danchez
Well, you're still not big enough to work out a deal yourself with OpenAI. But guess who is? Cloudflare.
00:27:15
Danchez
So Cloudflare is thinking about becoming the person that all the small players work through, and then they negotiate for you. Not individually, but like they negotiate the whole chunk and then work as the marketplace in the middle for your light content to get licensed, images, video, text.
00:27:36
Danchez
So that the more stuff you're putting out there that gets used by AI systems, the more you actually get paid. And they become the middleman for the internet.
00:27:45
Travis
wow
00:27:46
Danchez
Why is that important for marketers? I'm not ah ah even sure yet, but when big, big things like this shift, it changes how the whole internet works. It's something to be aware of.
00:27:57
Danchez
So that was kind of a deep dive into cloud flare and their big bet. I'm like, dang, when I figured that when I read about this, cause people, they've made statements saying like, yeah, we're thinking that the economy of the internet's going to change and we want to big, we want to be a part of
High Level's Personalized AI Sales Sequences
00:28:11
Danchez
that.
00:28:12
Danchez
And then people are guessing about what they're going to do. I'm like, yeah, that's, That's a high likelihood that Cloudify would do something like that. That means advertising and the whole how how the whole internet runs is is up for grabs right now because AI is changing all of it.
00:28:28
Danchez
Anyway, if you are a nerd like me and want to dive into the background on that, you can go to the link in the description about the Search Engine Land article where I found this whole thing.
00:28:40
Danchez
So that's it for our news segments. Let's dive into the sponsor of this episode, which of course is high level. Bro, and I got to tell you, I'm building something in a high level that I'll hopefully, I'm like, gosh, I hope I get this episode out next week that I feel like is a game changer.
00:28:57
Danchez
I'm essentially building something in high level. It's essentially a dynamic sales sequence using AI to like customize every single sales email for the person coming in.
00:29:07
Danchez
And I'm doing it just on a few pieces of information. One, have a question that qualifies the person. So only the right people get in the sequence, but then It takes their just the basics like job title, what they sell, who they sell to, to customize the sequence so that every single email speaks directly to their needs, their problems, their audience, and what they care about.
00:29:28
Danchez
i'm like
00:29:28
Travis
Well, really?
00:29:29
Danchez
reading I'm now reading the the stuff that i'm because I'm testing and running fake people through it. I'm like reading it. I'm like, oh. This is so much better.
00:29:36
Travis
really
00:29:37
Danchez
I don't have to speak. You don't have to write sales copy that speaks just to the generals of why a persona would is. Like, don't have to do that anymore.
00:29:47
Danchez
You don't have to even do like segment segments. and You could do one-to-one with it now. Of course, it takes some more advanced prompt engineering. I feel like I'm not even prompt engineering. I'm like, it's um'm I'm calling it, and I've seen other people say this before, but it's I'm calling it programmatic prompting.
00:30:04
Danchez
okay, where you're like in inject, you like, you don't even know what the prompts going to be necessarily, because it's always going to be different. Cause you're, you're programmatically putting in the merge fields of the cost of the values of the cut of the prospect coming through.
00:30:19
Danchez
So you don't know what the results going to be. Cause like, there's a variable that you don't know, but it's for my nerd brain, it's kind of fun to build out, but I'm like, man, this is the kind of stuff you could do in high level. People have no idea. I don't even think most high level users know you could do this all.
00:30:33
Danchez
I'm excited to publish it and start getting people into it. Because again, we talked on like the AI dark side that AI is highly persuasive.
00:30:41
Travis
yeah
00:30:42
Danchez
I'm really good at this. You do like, I don't think it's, this is so persuasive that I'm like, I'm going to like manipulate the heck out of people into buying things with it. But I will say the emails hit different when it's customized just for you.
00:30:56
Danchez
and it knows the AI, you feed enough of the AI, like where they came from in this sequence and what the thing they're trying to sell is. It's pretty good at building a bridge from where they came from, who that target audience is, even with just a few pieces of information.
00:31:08
Travis
Right.
00:31:10
Danchez
And this is the product. It's really good at connecting all the dots in just one email and then just sending it one to one.
00:31:17
Travis
Wow.
00:31:18
Danchez
It's like the new, I think we'll, we'll all be doing this soon, but I'm excited to break some ground on that. Anyway, you want
00:31:24
Travis
it's It sends it, it sends in an initial sales email, essentially that's customized to the information that you've put in that they've put in.
00:31:31
Danchez
Yeah. can This, this sequence is like made to come after like a lead nurture sequence of some kind, or like you put out a lead magnet then you send a few emails after that.
00:31:36
Travis
Right. Right.
00:31:40
Danchez
This is the, the one I'm working on right now. The first email is like the first email after that kind of like, Hey, you just did this. Awesome. This is what we love about this, but let me tell you about, and then it starts the offer.
00:31:52
Danchez
And then there's more emails that come afterwards, but
00:31:54
Travis
while
00:31:56
Danchez
The way it can customize it is insane. So if you're interested in high level and want to get access to that sequence, because I'm going to put out this whole sales sequence, the templates, the full automation, you can go to AI automation vault.com is where I'm keeping all this stuff.
00:31:59
Travis
wow
00:32:13
Danchez
And I'm just publishing it out there for free. I already got one in there tomorrow. Next week's I'm going put the sales sequence in there. I'm just going to keep putting stuff behind the vault. course you need high level for it. They're the sponsor of the show. So come on, we know how this works, but I am incentivizing it and making it really, really good to want to sign up for high level.
Everyday AI Solutions for Practical Problems
00:32:31
Danchez
So that's my job. I'm a marketer. Don't apologize for it. So moving on to the next segment, every day AI, Trav, you've been using AI for some fun stuff, maybe for LinkedIn.
00:32:44
Travis
Yeah, so people that don't know, have an Airbnb, and one of my tenants said the grill wasn't working. I thought it was a propane tank. I was over there today getting it ready for the next guest and just flicked it on to make sure the grill was working, and it wasn't.
00:32:58
Travis
It was just sputtering, full tank of gas, propane, and it just was making funny noises. Like it was barely, flame was coming out, and I didn't know that propane tanks have those those little silver things that attached to the tank is called a regulator. And if the regulator needs to be reset, I didn't know that.
00:33:18
Travis
So I'm just talking to chat, explaining what my problems are. And it's like, you probably need to reset the regulator.
00:33:23
Danchez
Yeah. man.
00:33:25
Travis
chat And then it told me what to do and I couldn't quite figure it out, but it gave me the language to then go look up on a YouTube video of like the best way to reset a regulator.
00:33:34
Danchez
yeah
00:33:34
Travis
I didn't find out that much more on the YouTube video. Chat was right. It did give me the exact prescription of what I needed to do. So I just basically repeated that a couple times until it fixed it. That's literally everyday use.
00:33:46
Travis
AI helped me fix my grill for my Airbnb, which is wild.
00:33:46
Danchez
oh man
00:33:53
Danchez
I don't get it. I don't get why people push back on using chat GPT for this stuff. They're like, it hallucinates. I'm like, yeah, but I don't know. I'm fixing like, I'm like, but I don't know what to call the rate.
00:34:04
Danchez
Like four out of five things that I'm having it help me fix. Seems like they're getting fixed.
00:34:08
Travis
Yep. Yep.
00:34:09
Danchez
Maybe nine out of 10. I don't know.
00:34:09
Travis
yep
00:34:10
Danchez
Like I'm not keeping a track record of like what's right and what's wrong, but it feels like I'm getting unstuck a whole lot more and a whole lot faster. ah help
00:34:18
Travis
yeah
00:34:18
Danchez
a I helped me do stuff. I know.
00:34:19
Travis
help
00:34:21
Danchez
don't know what to tell you. recently i i just I just get curious and I start, I, because it's so helpful at answering questions more and more, anytime I have like a, huh, I wonder, I'm like, I don't have to wonder just ask chat GPT.
00:34:34
Danchez
I went, uh, I'm still in this battle with trying to fight the weeds in my lawn and I'm in like the next step where i'm like, okay, chat GPT, I've done X, I've done Why? Like, what's the next step? I still have a lot of weeds in my lawn.
00:34:45
Danchez
And it's like, okay, well, first we did this and then we did this. Now we need to, we need to buy some, like, we need to nuke this thing. So you have a lot of clover in your lawn. So you need this. I'm like, well, where can I get that? It's like, well, best place would be a co-op.
00:34:58
Danchez
And I'm like, well, I have a co-op in town, but what is a co-op?
00:35:02
Travis
What's a co-op? Is that a store brand? Yeah. Yeah.
00:35:05
Danchez
No, there's literally a, like, I live out in the Farmsville, man. I live out in the, like, I say I live in Nashville. I actually live like a 30-minute drive outside the metro. Like, you have to drive through Farmville, and then you get to my little town.
00:35:16
Danchez
so there's this store called co-op and I'm like, okay, like I always drive by it, but it's kind of like a weird, they, they fix cars there. They have a bunch of like ah ah compost or I don't know, like they got like all farm stuff. And I'm like, I don't know.
00:35:31
Danchez
I've been in there, but I just don't, don't really go there. But I sat outside. I was about to go inside to go find the weed killer stuff. And I'm like, okay, Chachibichi, just real quick. What the heck is a co-op anyway?
00:35:43
Travis
Okay. Right.
00:35:44
Danchez
is this a store? Like, is this a brand? I can see the little R symbol next to the word co-op, but I'm like, co-op's kind of a general term. Like, what is this?
00:35:52
Travis
right
00:35:53
Danchez
And it just gave me a nice little description like, oh, yeah, I can see why you'd be confused by this. But it's actually more of like a conglomerate. It's its own it's its own thing. Like all the Tennessee farms get together and build these co-ops so that they have buying power to buy all the stuff that they need at a much lower price. Because if there's a bunch of these co-op stores around your state, it's probably a state run.
00:36:17
Danchez
Then all the farmers can buy goods at an affordable price.
00:36:22
Travis
Wow.
00:36:22
Danchez
They're cooperatively running these stores. And there's probably a management company that's running all of them so that they can get pretty good prices for the stuff that normally you couldn't get. So it's like an alternative to tractor supply quote, like a tractor supply store.
00:36:36
Travis
Yeah. Or bomb guards.
00:36:38
Danchez
But it's not, it's not, it's more of like a nonprofit, but not quite. It's its own like little business entity and org organization.
00:36:43
Travis
Interesting. Interesting.
00:36:44
Danchez
So that's a co-op.
00:36:45
Travis
Interesting.
00:36:45
Danchez
And I'm like, huh. I probably could have figured that out on Google, but chat GPT just got right to the heart of it. But because it even knew like where I lived and stuff, it's like, yeah, it's probably run by the Tennessee co-op association, blah, blah, blah. I was like, oh, interesting.
00:36:59
Travis
Wow.
00:36:59
Danchez
And it's like, you don't have to wonder anymore. Like you can understand the context of things much quicker with AI.
00:37:05
Travis
Wow.
00:37:05
Danchez
What? Give me another one, Trev.
00:37:08
Travis
I needed a background image for my LinkedIn profile and I just didn't like what they were feeding me. I couldn't find the right image. Like, what do you put back there? You know what i mean? I'm like, so I just had an idea of a flat top layout image of different things that I'm into.
00:37:17
Danchez
Yeah.
00:37:23
Travis
So I was just like, just create this for me. And after a couple of iterations, it spit one out and that's currently what's on my LinkedIn profile.
00:37:30
Danchez
Yeah, and it looks it looks good. Like I just saw it when I was looking at your profile and I figured it was made with AI, but it looks good.
00:37:32
Travis
I know.
00:37:37
Danchez
I actually need to change mine. So I'm like, dude, I think I'm going to do the same thing. But 404 is in it looking good.
00:37:42
Travis
I know.
00:37:43
Danchez
Oh, it's got an image of you in there too. What the heck? Do you feed it that?
00:37:47
Travis
I may have edited that in afterwards.
00:37:49
Danchez
Oh, okay. I'm like, there's no way it looks this good.
00:37:52
Travis
I fed it, I fed it an image and I was like, put this, put this image in there and then put an image of the mountains and, and then it, it, it put an image in there, but it wasn't my family.
00:37:54
Danchez
It's got like a family photo in there.
00:38:03
Travis
I'll tell you that.
00:38:07
Danchez
You use Canva to edit that out. Yeah, but I see like a drone. you We need to change it.
00:38:11
Travis
no I don't. Okay. Secret. I don't actually like Canva. It's so annoying.
00:38:18
Danchez
Is it? I hear good things about it, but I've been such a Photoshop user.
00:38:19
Travis
it
00:38:21
Danchez
i haven't really like gone over there.
00:38:22
Travis
i I used to use this app on my phone and called like Insta Studio or something. It was bought by GoDaddy, and now it's called Just Studio on my phone.
00:38:30
Danchez
Uh-huh.
00:38:31
Travis
It is the most, this isn't a plug, I'm not sponsored. It is the most user-friendly iPhone app to edit photos or to layer things. Canva on the phone, I want to punch myself in the face. I'm like, why this app is not intuitive? When I go, okay, I think I want to click this and then zoom in. It does something totally different. It's like every time I think of doing something, this other app called Studio,
00:38:55
Travis
Man, if I want to edit a quick image or add or layer, it's intuitive. i It does exactly what I think it will do if I press this button. Anyways, not a plug.
00:39:05
Danchez
I am downloading this app right now because I haven't found an editing app that i actually like. All of Adobe's suck.
00:39:12
Travis
Suck. Yeah.
00:39:12
Danchez
Every time I want to try it, they suck. I'm like, nope, nope, never again. I'm like, sorry, Adobe. Like I haven't actually tried. i should probably try it, at least try it again sometime.
00:39:21
Travis
Yeah.
00:39:21
Danchez
But I'm like, I've been burned so many times on Adobe's mobile apps.
00:39:21
Travis
Yeah.
00:39:24
Danchez
and I'm like, nah, and I'm going to go find this one studio.
00:39:25
Travis
It's probably, it's a it's it's a it's a simple app, but it gets the job done for some things that I need. Anytime I'm oh, I need to, I go, oh I'll just open up the app and do it on there.
00:39:34
Danchez
Yeah, yeah. Well, going to to try this because the AI images are good. Sometimes I'll be on the go doing it on my phone, but then I need to get back to open up Photoshop. But sometimes the edit you need is really simple. And it sounds like this one can work for that.
00:39:44
Travis
Right.
00:39:46
Danchez
So
00:39:46
Travis
Yeah. It's literally like, Oh, i included this image. I had another photo, dropped it in, squared it up and export on the phone.
00:39:51
Danchez
yeah, and you're done on the phone. Okay, that's good to know.
00:39:54
Travis
That's man. If I can find something on the phone, love it.
00:39:58
Danchez
It's hard to edit. It's hard to do any professional work like that on the phone.
00:40:01
Travis
Totally.
00:40:01
Danchez
because your fingers are stubby things and that's more precision work.
00:40:04
Travis
huh.
00:40:05
Danchez
So that's hard. One thing I did this weekend and I posted about this one went semi-viral, like I had 20,000 views on this post of this thing I did with ChatGPT, is I took a picture of my guest room
00:40:13
Travis
Wow.
00:40:18
Danchez
which I've been trying to make the room adventurous. Like I have these like rustic rope, weird lights. yeah rope yeah It's like one of those things where you like screw the light bulb into the rope or it looks, it looks like it.
00:40:26
Travis
Oh yeah. Yeah.
00:40:30
Travis
yeah
00:40:30
Danchez
It's got the cord hidden underneath. It's wrapped around some bamboo. I got a big vintage looking map on the wall. It got some interesting decor in there, but it's not finished.
00:40:41
Danchez
And for years I've just like, how do I finish this room? How do I like put a bow on it? Like what color should I paint the walls? Like, is this start Did I make the good choice? I took a picture of it and I just told ChatGPT, make this room look more adventurous.
00:40:53
Danchez
And then it gave me an image with all the little extra finishes and paint colors and a different different like curtain on the wall that was more of like that ba rustic bamboo looking thing.
00:40:58
Travis
Really.
00:41:04
Danchez
it It just tied everything up. It put a nice rug on there, like a Southwestern, like that Southwestern like Indian like Navajo style rug in a way that I was like, oh,
00:41:13
Travis
ye
00:41:15
Danchez
I never have thought to do that. It just put a bow on it. It just made it look good.
00:41:19
Travis
wow
00:41:19
Danchez
And I'm like, dang. So I put a before and after picture and post it on a LinkedIn. People were like, whoa. had a few people saying, oh, how could you use AI to do this? Of course. You're taking someone's job. I'm like, bro, I was never going to hire an interior decorator to help me finish the room.
00:41:34
Danchez
But I've been stuck on this for two years now. And I've been now Chachipigi just finished it for me. I even had it say, hey, go find me all these items on Amazon. And it made me an Amazon list.
00:41:43
Travis
Oh.
00:41:43
Danchez
It wasn't always right because it can't always determine like style on color when it shops for you.
00:41:43
Travis
Right.
00:41:48
Travis
right
00:41:49
Danchez
it was dang close. Like it found me the rug, but it wasn't quite the right colors as the one in the image. So I went and found and one and put it on my shopping list. it But it found me that like i had a leather pillow, found me that.
00:41:59
Danchez
And it was exactly what it had in the photo.
00:41:59
Travis
wow
00:42:00
Danchez
I was like, dang, wishlist. is done So not only did it complete the room for me, but it actually created a shopping list for me on Amazon, which was awesome.
00:42:10
Travis
Every day AI.
00:42:11
Danchez
moving on Moving on to the poll of the week. I asked a funny question this week. i said i put ah put out a poll and said, do you joke around with AI? Yeah.
00:42:23
Danchez
And then I put a, i in the comp, in the post itself, I'd like joke around as in like, you make jokes and you laugh at each other kind of thing. Like that kind of joke. And my, and my, the options I gave people were one all the time to sometimes three it's happened for never five people do that.
00:42:47
Danchez
ah ah The results that people voted on, it was actually pretty well spread across. Like 23% said all the time.
00:42:52
Travis
Yeah, pretty even.
00:42:53
Danchez
31% said sometimes. 13% said it's happened. 19% said never. 15% said people that. And we had 151 votes across this. So Trav, where are you at? fifteen percent said people do that and we had hundred and fifty one votes across this so trav where are you at
00:43:09
Travis
Was it you that sent me the video of the girl running up to a billboard of ChatGBT? It's just a billboard like... It was an ad on the side of a bus stop and she runs up. She's like, when you see your best friend on the street and she goes and hugs the billboard. And I was like, oh my gosh, that's so funny.
00:43:29
Danchez
No, I haven't seen it.
00:43:30
Travis
Humor.
00:43:30
Danchez
Was it for me?
00:43:31
Travis
Humor is like the beginning of friendship, right? Like when you start laughing at something, I'm like, oh my gosh. people becoming friends with chat to be T
00:43:43
Danchez
Yeah.
00:43:45
Travis
have I joked around with it? I feel like it has made jokes at me, but I don't joke back to it. Like send it back a pun or a little jab just because it's not really alive.
00:43:59
Travis
So it's,
00:44:00
Danchez
Oh, dude, I'd do it. It's hard for me. And I have it like I have it like set to like a light humor mode. So like it will take shots at me in a playful way. And it's hard not to like swing back.
00:44:13
Danchez
and And do it.
00:44:14
Travis
Do you really? i never i don't do that.
00:44:15
Danchez
Yeah, dude, it's like instinct. It feels weird not to. Like one time i was doing a deep dive on like why people like Diet
OpenAI and Joni Ive's Hardware Collaboration
00:44:25
Danchez
Coke. Cause I just didn't understand. And so we got into it and it's like, well, what do you like drinking?
00:44:29
Danchez
And i was like, literally at the time we were having this, the conversation, I was like, I took a picture of It was a LaCroix and it, it just totally took a jab at me for drinking LaCroix.
00:44:40
Danchez
Yeah. But it's remembered that conversation. It's not in the memories, but it's in the past conversation. So it's taken previous shots at me for being a little Kory drinker.
00:44:50
Travis
Really?
00:44:52
Danchez
Yeah. And then I just slam it for something else that it's done. That's stupid. I don't know. Like, or like the fact that I tell it to not use M dashes so much because it is a little crazy on the M dashes, that little extended hyphen line.
00:45:06
Danchez
And it'll be like, there. it'll be it'll It'll joke around with me be like, there. There you go. And it's M-free. you You M-nazi? Or something like that.
00:45:14
Travis
hopeful
00:45:15
Danchez
I'll be like, like if you didn't use so many M-dashes chat GPT, I wouldn't have to ask you to stop using them.
00:45:22
Travis
Wow.
00:45:24
Danchez
Anyway, so yeah, it's it's happening. But it's probably because it would happen.
00:45:27
Travis
All right.
00:45:29
Danchez
It would hardly ever happen if I didn't have the humor mode set on.
00:45:34
Danchez
Because I'm just reacting to it.
00:45:37
Danchez
But no, a lot of people have fond feelings of ChatGPT.
00:45:43
Travis
Uh-huh.
00:45:45
Travis
That's that emotional connection.
00:45:47
Danchez
All right. And viral post of the week, Sam Altman posted on Twitter. there's a lot of different things we could go on as far as viral posts of the week. But I figured we'd finish with this one because enough people have probably seen it that they have questions about it.
00:46:02
Danchez
To me, I'm just like, whatever, but let's talk about it. Now, normally when Google has a big ah ah event, like the one they had this week with their IO conference, sam Sam Altman and OpenAI, ChatGPT, will come in and try to steal all the news.
00:46:18
Danchez
So they launch new features. That's what happened last year. 4.0 came out with its voice tech and all that a bunch of new stuff came out for ChatGPT last year. This year, they stole the news in a different way. I was hoping for new features, but we got we just got a very ambiguous announcement.
00:46:34
Danchez
But essentially, Sam Altman posted about their partnering with Joni Ive, and they bought his company called I.O. to begin working on their own physical product.
00:46:47
Danchez
So OpenAI is building a hardware product that will be different from a phone or a MacBook or anything.
00:46:55
Travis
Oh man.
00:46:57
Danchez
Did you see? You saw this video, right?
00:46:58
Travis
I did. I watched the whole thing. It was very,
00:47:02
Travis
I don't know what would, how would you describe that video? It was like romanticizing San Francisco, romanticizing Silicon Valley with this ethical response and the clarity of ethical desires for the future of technology, which is why they're joining teams to bring new features. It was like, whoa, okay.
00:47:28
Travis
did Did you find it that way?
00:47:28
Danchez
it said it's it's like a nine minute and 22 seconds, nine minutes and 22 seconds where they said a lot.
00:47:29
Travis
I mean, it was like,
00:47:36
Danchez
And at the same time said almost nothing.
00:47:37
Travis
Said nothing.
00:47:40
Danchez
So it's like total romance.
00:47:42
Travis
Yeah.
00:47:42
Danchez
We're announcing the partnership. And if you don't know who Joni Ive is, he was like the lead designer, the head designer for Apple back when they were putting out hit after hit.
00:47:48
Travis
For Mac book.
00:47:51
Danchez
So he, he designed the iPhones. He designed the Mac books.
00:47:55
Travis
What does that mean?
00:47:55
Danchez
He designed the desktop.
00:47:56
Travis
He designed the hardware. He designed the software. He designed just hardware.
00:48:01
Danchez
not even like the technical he's not an engineer he's a designer he's the design he's the one who designed like the look and feel and I guess like the way you approach it and probably had to speak into software too as far as like the design experience of it and Steve Jobs worked with him like personally so the guy's famous for being one of the like most legendary designers of product designers of all time because apple's known for its design this is johnny ive is now going to work and of course johnny ive has recruited some of the best designers out of apple on a bunch of engineers and so he's got a team that's now going to be working for open ai to build a product they said nothing about what the product was but
00:48:25
Travis
right
00:48:38
Travis
Okay.
00:48:43
Danchez
They did announce some more details in the internal team meeting. And one of the team meetings sent the audio.
00:48:48
Travis
Got leaked.
00:48:49
Danchez
It got leaked to the press.
00:48:51
Travis
No.
00:48:51
Danchez
I found it this morning. I was like, freaking yes.
00:48:53
Travis
no
00:48:54
Danchez
Give me some details.
00:48:55
Travis
Is that true?
00:48:57
Danchez
Yeah.
00:48:58
Travis
oh my gosh.
00:48:58
Danchez
Yeah. you know You know, Sam Altman's got to be pissed about this now.
00:49:01
Travis
Oh my gosh.
00:49:01
Danchez
Dang. yeah So they're not a lot of details. They didn't say a lot in this meeting. But what we do know now is that this is a separate device. It is not a wearable.
00:49:12
Danchez
It is not a phone. It is not a laptop. But it is a separate device. It can fit in this. in It's at least pocket size. They're like, you can take it with you. it can fit in your pocket.
00:49:23
Danchez
This is made to not be a ah ah replacement for your phone, but in addition to it. And it's likely to be something that you have sitting on on your desk.
00:49:32
Danchez
Okay. So I imagine if it fits in your pocket, it's hard to beat the shape of a phone. So it's got to, but like, if you think of like the wearable devices they have now of, uh, like you've, have you seen the the wearables, like the little pins and brooches looking things that like are kind of recording. You can talk to the AI essentially.
00:49:53
Travis
I've seen videos for it, but I haven't seen anyone actually like rock it.
00:49:57
Danchez
I've never actually seen one in person.
00:49:58
Travis
What, what, what,
00:49:59
Danchez
i think some some of the speakers that I was talking to at a the Social Media Marketing World Conference had them and were using it to create stuff.
00:50:06
Travis
the closest thing I've seen is the meta glasses.
00:50:09
Danchez
Yeah, and Metaglasses. It's not going to be glasses. They're making a standalone device. My guess is it's going to be packed with sensors to be seeing things. And there's going to be no screen on this device.
00:50:21
Danchez
It's just voice. So I'm guessing there's going to be a lot of sensors on it, cameras, so it can see things, it can hear things. of course, you're the main mode of talk of operating with it is going to be voice.
00:50:35
Danchez
And i my guess is that it's pretty much just going to be a personal assistant that's always on that you can care take with you to places and kind of sits at your desk and becomes a whole new way of interacting with the internet.
00:50:47
Danchez
That's all we know.
00:50:49
Travis
I mean, I'm glad we know more than we did after that video because my gosh, there was
00:50:54
Danchez
They're like, this going to change the world. Joni Ive was like, i've been i feel like the all my work in my life has prepared me for this moment. You're like, and? And? No, nothing.
00:51:03
Travis
no, nothing.
00:51:03
Danchez
It'll be out sometime in 2026. You're like, that is f freaking eternity in AI time. Since there's so many updates. Like, okay, sometime next year, not even in the beginning of the year, like sometime in 2026, it could be like a year and a half away.
00:51:14
Travis
No.
00:51:18
Danchez
But cool. I'm like, why does this this have to be separate from a phone? I guess because open AI doesn't really have access to a smartphone, right? Like Google could do this. Apple could do this.
00:51:29
Danchez
But since Apple's stumbling the heck, like it's really screwed up royally with AI.
00:51:32
Travis
I don't even know what Apple's doing, man.
00:51:35
Danchez
I'm like, this could just be a phone. Like, why does this have to be a separate device? Oh, I know why it has to be a separate device because Apple screwed it up.
00:51:44
Travis
What do you mean?
00:51:44
Danchez
So, cause this, like what they're building, Apple could just do because we already have the device on our, like i already, I put, I don't, this doesn't even stay in my pocket.
00:51:52
Travis
Right.
00:51:54
Danchez
This stays on my desk.
00:51:55
Travis
On my desk. Always. Yeah.
00:51:56
Danchez
It's already sitting there. It's already loaded up with sensors.
00:52:00
Danchez
Why do I need a separate device? Well, because open AI doesn't have any hardware. So they're all, they're limited based on what you can do within an app with Apple or with Google.
00:52:13
Travis
Is this a play? for Johnny Ive and Sam Altman to get into more of a relationship with Apple because if Apple's like, oh crap, this, our last, our best designer and the leading founder of, you know, open AI is trying to make a device like we need to.
00:52:32
Danchez
I don't know. I think they don't want to play by the limitations of what they have to do to be just an app on a phone. I think they just want to control the whole experience and they don't want to start with the phone because that's old tech.
00:52:42
Travis
mean, but,
00:52:44
Danchez
I think they're thinking voice is going to be the next thing. Sam Altman has said himself that voice will be a layer of how we deal with AI. like And it makes a lot of sense. You look at like Jarvis from Iron Man, I think is a great picture of how AI will work in the future.
00:53:01
Danchez
like It'll be a voice that isn't tied to a specific device or a screen, but it has access to all of them.
00:53:08
Travis
Right.
00:53:09
Danchez
That's going to be AI in the future. I think what what you see in Iron Man with Jarvis is probably the closest picture to like what we will have just a few years from now.
00:53:11
Travis
Right.
00:53:18
Travis
Which I was talking a buddy at work and he goes, who uses the voice feature on chat GBT? I said,
00:53:25
Danchez
Me?
00:53:26
Travis
Every day. He goes, no, you don't.
00:53:27
Danchez
All the time?
00:53:28
Travis
And then the next person who also uses AF frequently, he goes, yeah, every day. I'm like, yeah, dude, I don't know why where you're living. and he's like, oh, well, I'm just so dumb.
00:53:39
Travis
I'm just like, bro, just wait until the voice feature remembers or not remembers, but has the personality that we've set it up for the written text. Like that's where it'll be a game changer where it starts to talk to you like Sesame does.
00:53:55
Travis
Sesame.com.
00:53:55
Danchez
yeah
00:53:56
Travis
My gosh.
00:53:56
Danchez
yeah When it's that. And then what red what you really want is have it always on. You don't have to turn it on. It's just always on. And then you could be reading an email and be like, oh, hey, ChatGPT, can you set a reminder real quick for this?
00:54:15
Danchez
Oh, there's a block there. Yeah, no, cancel that. Put it on the other thing. No, this is more important. Cool. And then you just dive back into the work.
00:54:21
Travis
Right.
00:54:22
Danchez
It's going to be like that constant always on as if you have an executive assistant that's like always sitting ready to hear that you could just delegate to like, bam, bam, bam.
00:54:27
Travis
Right. Right.
00:54:33
Travis
Uh
00:54:33
Danchez
Hey, can you write an email? Can you remind so-and-so? Hey, can you add a task? Hey, can you, can, hey, I just saw this error on the website. Can you go and fix that real quick? Thanks.
00:54:43
Travis
huh.
00:54:43
Danchez
Yeah, no, you're going to be throwing things, and it's going to be through voice because it's faster than texting.
00:54:44
Travis
huh.
00:54:47
Travis
Right.
00:54:48
Danchez
It's faster than anything.
00:54:51
Travis
Right.
00:54:51
Danchez
And it's just always going to be on, and then it'll go back into quiet mode.
00:54:53
Travis
Man, this is great for us verbal processors. Wow. Amazing.
00:54:58
Danchez
Dude,
Apple's Challenges in AI Innovation
00:54:59
Danchez
it's great for nonverbal processors because it's faster.
00:54:59
Travis
Yeah. Well,
00:55:06
Travis
yeah
00:55:07
Travis
well
00:55:07
Danchez
Because I'm not a verbal processor, but I love delegating via voice.
00:55:11
Travis
Oh my gosh. I know, but so much of what Siri and Apple has tried to create with even saying like, Hey Siri, to get the thing to pop up for it to be a non touch, but Apple has just screwed it up so bad.
00:55:20
Danchez
Oh gosh.
00:55:25
Danchez
Yeah. I don't know what Apple's going to do. I'm so curious to see what they announce in their next dev conference in June. I'm like, what are they going to announce? They haven't shipped what they announced last year.
00:55:35
Travis
Oh, bro.
00:55:37
Danchez
Like, what are they going to say?
00:55:37
Travis
Is this the beginning?
00:55:39
Danchez
Hey, this year we're announcing that next year we're actually going to deliver what we said we were going do last year.
00:55:44
Travis
Uh-huh.
00:55:45
Danchez
I'm like, it's going to be the shortest dev conference of all time.
00:55:45
Travis
Uh-huh.
00:55:48
Danchez
So what are they going to do?
00:55:50
Travis
We're not just announcing, we're actually shipping. Yeah.
00:55:53
Danchez
But what what are they going to say? Like they already have Apple intelligence. So are they going to announce new things that, but they're like, are they going to put new things? Like, I don't know what they're go to say. like What are they going do? i don't know.
00:56:04
Danchez
We'll see.
00:56:05
Travis
Ugh.
00:56:07
Danchez
but they can't go and buy anybody that's ahead. i don't know. I guess they could. They could go buy the France chat bot, Le Chat.
00:56:15
Travis
What? don't know what you're talking about.
00:56:17
Danchez
Yeah, no, France has an AI team. I think it's called Le Chat.
00:56:21
Travis
Okay.
00:56:22
Danchez
Le Chat, yeah.
00:56:24
Travis
Oh, man. i
00:56:27
Danchez
Go buy somebody.
00:56:28
Travis
Oh, man.
00:56:29
Danchez
Figure it out.
00:56:31
Travis
Well, we potted it. Now it's time to cast. is that Is that a good ending, or...?
Podcast Conclusion and Call to Action
00:56:40
Danchez
I think our new ending is coming up with an ending until we find it. And then we'll we'll be like, hey, that's the new one.
00:56:44
Travis
Okay, great, great, great. Listen, we filmed the pod. Now we're going to cast it. Go ahead and listen. All
00:56:54
Danchez
No, but seriously, if you're listening to this ramble at the end, then if you at least made it this far, please, then you must really like the show.
00:56:54
Travis
right.
00:57:01
Danchez
If you made it all the way to the end, can you please just go give it a thumbs up on YouTube and or give it a five-star rating on whatever podcast app you're on? it makes It makes a big difference for the show.
00:57:13
Danchez
Come on.
00:57:13
Travis
Are we...
00:57:14
Danchez
Come on.
00:57:14
Travis
Are we shouting out my LinkedIn profile? Is that something that's happening?
00:57:18
Danchez
Yes. Easter egg. Travis is now on LinkedIn. I mean, we were talking about it earlier, but what's the yeah URL? It's linkedin.com slash I N slash
00:57:27
Travis
Travis 404. Here we go.
00:57:29
Danchez
Travis four or four. Travis is now on LinkedIn. People have been DMing me being like, Dan, you and Travis, where's Travis?
00:57:33
Travis
and we go
00:57:38
Danchez
I'm like, he's not here, but now he is. And, uh, find him, connect with them. Give him a shout out.