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Sweat Proof Jewelry x OXB
188 Plays4 years ago
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Transcript
Founders' Introduction and Meeting Story
00:00:00
Speaker
Good morning, good afternoon, wherever you are in Denver, right?
00:00:02
Speaker
How's it going?
00:00:03
Speaker
How you ladies feeling?
00:00:04
Speaker
Happy Friday.
00:00:05
Speaker
Thank you, you too.
00:00:08
Speaker
We're good.
00:00:08
Speaker
We have our retail stores open in the background.
00:00:11
Speaker
So there's some good music playing behind us.
00:00:14
Speaker
And we're just hiding pretty much in a closet of work.
00:00:17
Speaker
So we can have a good chat with you.
00:00:19
Speaker
Yeah?
00:00:21
Speaker
Talking about entrepreneurship.
00:00:23
Speaker
So to everybody watching and listening, these are the founders of OXB Sweatproof Jewelry, our exercise brand, right?
00:00:33
Speaker
And you ladies met 7 a.m.
00:00:36
Speaker
in a spin class.
00:00:37
Speaker
Yes.
00:00:38
Speaker
And you kind of give the listeners, like, how did that all happen?
00:00:41
Speaker
By the way, before y'all start, where are you ladies from?
00:00:43
Speaker
You're from the same city or state?
00:00:45
Speaker
No.
00:00:47
Speaker
I'm from Philadelphia originally.
00:00:49
Speaker
Yeah.
00:00:49
Speaker
And I'm from Washington.
00:00:51
Speaker
And this is not Maggie.
00:00:53
Speaker
Maggie.
00:00:54
Speaker
Yes, Maggie and Laura.
00:00:55
Speaker
Yeah.
00:00:56
Speaker
I'm Laura.
00:00:58
Speaker
Maggie's from Philly.
00:00:59
Speaker
We both kind of lived all over.
00:01:00
Speaker
I'm from Washington State.
00:01:02
Speaker
And we did meet in Denver.
Birth of the Sweatproof Jewelry Idea
00:01:05
Speaker
My background is in metals and jewelry.
00:01:08
Speaker
And Laura has been in the fitness industry for
00:01:12
Speaker
Forever.
00:01:12
Speaker
Ever.
00:01:14
Speaker
And I was recovering from an injury, so I was in her spin class, and I have been wanting to make this product for a really long time.
00:01:23
Speaker
Basically, a really great line of jewelry that you could wear in your fitness classes to exercise, to do nothing, to shower, to swim.
00:01:32
Speaker
And I thought Laura would be the perfect business partner, so I really just proposed to her.
00:01:38
Speaker
She did.
00:01:40
Speaker
I said yes.
00:01:41
Speaker
So did that exchange for business happen right away?
00:01:45
Speaker
Did it take weeks, months?
00:01:47
Speaker
When did that start to grow for both of you?
00:01:50
Speaker
So three months earlier, she had been helping me with a marketing project on a different jewelry brand.
00:01:57
Speaker
And so I got to see her skill set in marketing and sales.
00:02:00
Speaker
And she was kind of the whole package in terms of her involvement with the fitness industry and then also her ability to do all things technological except for join Instagram Live.
00:02:08
Speaker
And...
00:02:11
Speaker
Yeah.
00:02:11
Speaker
Don't put that on my resume.
00:02:12
Speaker
It was great.
00:02:14
Speaker
It was really, we've been really lucky.
00:02:15
Speaker
So that was like 2018-ish.
Launch and Product Features
00:02:17
Speaker
Yep.
00:02:17
Speaker
And then we launched Moxby in 2019.
00:02:20
Speaker
Yeah.
00:02:23
Speaker
Got it.
00:02:23
Speaker
So can you ladies break down or one of you, if you mind, how does jewelry connect with fitness?
00:02:30
Speaker
Because to be honest, I got this Maya Tent bracelet.
00:02:34
Speaker
I've had this on for probably two years.
00:02:37
Speaker
Never taken it off.
00:02:37
Speaker
I've been on TV.
00:02:38
Speaker
I've been in a pool.
00:02:39
Speaker
I've been in the ocean.
00:02:41
Speaker
It doesn't come off.
00:02:42
Speaker
So can you explain like why it's beneficial to have
00:02:47
Speaker
sweat proof jewelry because I don't really understand the meaning behind it.
00:02:51
Speaker
Other than you want to work out in your jewelry.
00:02:54
Speaker
Absolutely.
00:02:55
Speaker
So we're trying to accomplish a few things.
00:02:56
Speaker
One is that jewelry is a really personal product.
00:02:59
Speaker
Like the reason that you've had that on for two years, I'm assuming is because it probably means something sentimental to you or it's a motivation or whatever.
00:03:09
Speaker
So we love that aspect of jewelry.
00:03:11
Speaker
It really like gives life and soul to the product, which we care a lot about.
00:03:16
Speaker
The problem with a lot of metals is that depending on what they are, they tarnish or rust or like ultimately don't look great after time if you wear them for your normal activities.
00:03:29
Speaker
So one of our goals was to, if you're buying this piece of jewelry, that's super important to you.
00:03:34
Speaker
We'd like you to be able to have it for a really long time.
00:03:36
Speaker
The other aspect is environmental.
00:03:38
Speaker
We really believe that if you like, you know, spend a little bit more on something that's higher quality, you'll have to buy less.
00:03:45
Speaker
And again, because we want these pieces to be important to people, we hope they do have them for a really long time.
00:03:50
Speaker
Yeah.
00:03:51
Speaker
And so what makes it sweat proof is the metal.
00:03:54
Speaker
So the metal that we use is different.
00:03:55
Speaker
We don't plate anything.
00:03:56
Speaker
So you won't see like any turning of color of the metal.
00:04:00
Speaker
It won't rub off.
00:04:01
Speaker
Won't tarnish, turn green.
00:04:03
Speaker
Yeah.
00:04:04
Speaker
Really good for sensitive skin.
00:04:05
Speaker
It's hypoallergenic.
00:04:06
Speaker
We use all gold fill and sterling silver.
00:04:08
Speaker
We're getting ready to launch our fine line because we've had so many requests for it.
00:04:14
Speaker
Thank you.
00:04:15
Speaker
Thank you.
00:04:16
Speaker
Yeah.
00:04:17
Speaker
It's interesting you say that because I bought a piece of jewelry.
00:04:20
Speaker
I was gifted something years ago and it was a key and I had believe on it.
00:04:26
Speaker
And over time,
00:04:27
Speaker
the wording will kind of like fade, kind of like disappear.
00:04:32
Speaker
I don't know what type of jewelry was but I was like damn that sucks.
00:04:36
Speaker
I can't believe on my key on my key chain.
00:04:39
Speaker
Also, in my younger days, you know, you would have like, you go to the penny store candy store and you get like little piece of jewelry or watch and then you realize you get a rash and you break out.
00:04:52
Speaker
Right.
00:04:53
Speaker
I never knew why.
00:04:54
Speaker
Why is that?
00:04:56
Speaker
Metals are really reactive.
00:04:58
Speaker
So it's all kinds of different things happen.
00:05:01
Speaker
Like you sweat and that oxidizes them.
00:05:03
Speaker
Oxygen is obviously what oxidizes things.
00:05:05
Speaker
But ultimately it's the interaction between different chemicals and different metals.
00:05:10
Speaker
It can leave like rust.
00:05:12
Speaker
It can cause like corrosive behavior.
00:05:14
Speaker
We're not really getting into like the periodic table.
00:05:19
Speaker
But yeah, it's just, it's because it's just like an environmental thing.
00:05:22
Speaker
And it depends like, for example, in a pool, chlorine is something that really reacts with metals.
00:05:28
Speaker
Really dirty air does as well.
00:05:31
Speaker
Yeah.
00:05:33
Speaker
Heat is like really extreme heat, something that can make metal super reactive.
00:05:37
Speaker
So again, what Laura was saying earlier is that we really just only use metals that can withstand sort of all of those obstacles.
Roles and Partnership Dynamics
00:05:44
Speaker
Elements.
00:05:45
Speaker
Elements.
00:05:47
Speaker
You know, I was doing some research on you guys' website and your brand, and I realized, you know, Meggie is more like the creative and the product design, and then Laura is more like the business and the marketing.
00:05:57
Speaker
So tell me how both of you guys' like –
00:06:01
Speaker
you know energies and minds connect where Laura I think I read that one of the acts what spin studio did you work for but I think I read you opened up a studio in Bangkok or something like yeah I'm like what type of studios is that wait it's not SoulCycle is it?
00:06:19
Speaker
Before we started this business, kind of a nomad all over and my cycling career took me all over the world.
00:06:26
Speaker
So prior to moving to Denver, I was in Thailand teaching spin class.
00:06:31
Speaker
But I also, while I was there, learned how to code and got like really into websites and digital marketing.
00:06:36
Speaker
So when I came back here, I kind of had this like fitness and marketing skill set that I never knew would turn into a business until I met Maggie.
00:06:44
Speaker
So I
00:06:45
Speaker
We kind of really have like the perfect skill sets for each other.
00:06:48
Speaker
It's not every day that business partnerships work like this, but we have such a like respect for the work that each other does.
00:06:55
Speaker
Like I know that I could never
00:06:58
Speaker
dream up the things that she does in our head regarding our products and metals and and I don't know the first thing about anything technological so it's really perfect.
00:07:07
Speaker
It works out.
00:07:08
Speaker
Yeah it works out great.
00:07:09
Speaker
It's that balance that that duality that's that yin and yang and I'm like that with my manager you know he's more detailed I'm a big picture right so he helped me understand the details I give him the vision like this is what I want
00:07:22
Speaker
So in your line of business, first of all, I just got a quick question for both of you.
00:07:26
Speaker
Okay, Maggie, I'll start with you.
00:07:27
Speaker
If you had to pick, I think I know your answer, but I don't want to say it.
00:07:31
Speaker
You had to pick between yoga and jewelry, what would it be?
00:07:35
Speaker
Whoa, yoga and jewelry?
00:07:37
Speaker
Yeah, you had to pick one.
00:07:40
Speaker
And Laura, the question is, if you had to pick one, would it be cycling or fitness?
00:07:46
Speaker
Oh, yeah.
00:07:48
Speaker
I think, oh.
00:07:54
Speaker
There's no right answer.
00:07:56
Speaker
Fitness, okay.
00:07:57
Speaker
I go fitness.
00:07:58
Speaker
Since I quit my cycling career, I've gotten more into kind of everything else, which has been really fun.
00:08:05
Speaker
Also, we need to get you some sweat-proof jewelry.
00:08:08
Speaker
Yes.
00:08:08
Speaker
Yeah, please.
00:08:12
Speaker
My intent bracelet says supernatural, right?
00:08:17
Speaker
It says supernatural?
00:08:19
Speaker
Supernatural.
00:08:19
Speaker
So I believe in supernatural things, miracles, things that you can't really see,
Personal Significance of Jewelry
00:08:25
Speaker
you can't predict.
00:08:25
Speaker
They just, it's forever.
00:08:28
Speaker
It's like,
00:08:29
Speaker
It's a miracle.
00:08:30
Speaker
It's like, how do we do this?
00:08:31
Speaker
I can't even tell you.
00:08:32
Speaker
It's just supernatural.
00:08:34
Speaker
I love it.
00:08:35
Speaker
I love it.
00:08:36
Speaker
I'm using it.
00:08:38
Speaker
I think, you know, jewelry does have a meaning in a lot of people's lives.
00:08:42
Speaker
And, you know, people pass down their rings from like their grandfather and grandmother and necklaces and, you know, people get married and they get rings.
00:08:51
Speaker
But for you guys, what piece of jewelry do you wear every day that means the most to you?
00:08:56
Speaker
Is it?
00:08:57
Speaker
necklace, bracelet, like what pieces of jewelry do you guys wear on a daily consistently?
00:09:04
Speaker
You go first.
00:09:05
Speaker
Okay, I have one of my grandmother's signet rings on something very similar at OXB, but they, you know, have initials on them.
00:09:16
Speaker
It's gold.
00:09:16
Speaker
They hold a lot of meaning.
00:09:17
Speaker
So I wear that every day.
00:09:20
Speaker
I wear this is kind of funny.
00:09:22
Speaker
I wear a
00:09:24
Speaker
a little pinky band that both my dad and I wear.
00:09:28
Speaker
And it was the first piece I ever soldered.
00:09:31
Speaker
So that's like the torch work that you do for metalsmithing.
00:09:34
Speaker
And that was seven years ago.
00:09:37
Speaker
And yeah, we both were a matching one and we live on pretty far apart, but it has a little moon on it.
00:09:42
Speaker
And the symbolism is supposed to be that we're always under the same moon.
00:09:45
Speaker
So I think with your supernatural, yeah, it resonates.
00:09:50
Speaker
And can you speak on I've read that you talked about you guys only create like gold because gold is, I guess, more expensive and more I don't know the meaning, but I've done research and realized that
00:10:04
Speaker
They say gold increases your frequency.
00:10:06
Speaker
I'm not sure if that's true.
00:10:07
Speaker
Oh.
Material Choices and Craftsmanship
00:10:08
Speaker
Yeah, like I heard like back in the day, Egyptian days, like a lot of people wore gold.
00:10:13
Speaker
Like they increased that frequency, that vibration.
00:10:15
Speaker
And then also, you know, saw that she talked about metalsmithing.
00:10:19
Speaker
I don't know what that is.
00:10:21
Speaker
Yeah, that's fair.
00:10:22
Speaker
Can you explain to the listeners what metalsmithing is and why gold jewelry over like platinum or silver or any other type of style or kind of stuff?
00:10:31
Speaker
Definitely.
00:10:32
Speaker
So a few things.
00:10:33
Speaker
Metal smithing is a really old art form, and it's basically turning metal using heat or forming and forging into different things.
00:10:42
Speaker
So you can turn it into, I'm not like a blacksmith, but you could, you know, do something like horseshoes or rings or headbands.
00:10:51
Speaker
pieces or whatever you wanted to do.
00:10:54
Speaker
It ranges from a whole different skill set that I will talk about later if we want.
00:10:59
Speaker
But you can cast, you can do torch work, you can do cold connection, which we do a lot of.
00:11:04
Speaker
Something that's been really important in our business is that we actually do our metalsmithing in-house.
00:11:09
Speaker
So it was a big goal of ours.
00:11:10
Speaker
We have a team of four, five production people and we've trained them all or send them to metalsmithing programs because it's such an awesome art form that we hope to preserve.
00:11:20
Speaker
And they're also like creative in their own way, which is super inspiring.
00:11:23
Speaker
Car is on here right now.
00:11:24
Speaker
Our production managers.
00:11:26
Speaker
Just jumped on.
00:11:26
Speaker
Did you get an extra point?
00:11:28
Speaker
Shout out to Car.
00:11:31
Speaker
And so then to go back to the metals, we use two different kinds of gold.
00:11:36
Speaker
One is gold filled.
00:11:38
Speaker
And like Laura was saying, we don't plate anything, which is basically just putting a gold mixture onto a base metal.
00:11:45
Speaker
Gold filled is an entirely different process.
00:11:48
Speaker
It is gold by weight, but it's not solid gold all the way through.
00:11:54
Speaker
So it's like a layer of gold on top of something else.
00:11:56
Speaker
But the way it's bonded is it will last 10 plus years.
00:12:00
Speaker
We also, so we're also doing our fine line, which is solid gold.
00:12:04
Speaker
And the reason that we have both is because I think it's really important to have an accessible price point for people.
00:12:12
Speaker
And Goldfield really allows us to do that while maintaining our integrity of being sweat proof.
00:12:17
Speaker
And then we do offer sterling silver too, because people who are silver people like swear by it.
00:12:21
Speaker
So we'll do certain silver and then we will also go into white gold as well.
00:12:27
Speaker
And platinum I've just never really worked with.
00:12:29
Speaker
You have to have a whole set of different tools for platinum because it melts at like extremely high temperatures.
00:12:35
Speaker
And
00:12:37
Speaker
I just have never worked in it, to be honest.
00:12:39
Speaker
She's a metal genius.
00:12:40
Speaker
See?
00:12:42
Speaker
Gold baby, gold.
00:12:44
Speaker
I got a passion for gold.
00:12:47
Speaker
I don't know.
00:12:49
Speaker
OXB, so can you elaborate or can one of you explain the name of the brand?
00:12:56
Speaker
Because I was like, OXB, when I thought of that, I thought about P90X.
00:13:00
Speaker
Right?
00:13:01
Speaker
P90X, bodies.
00:13:03
Speaker
This is actually kind of embarrassing, but it's funny.
00:13:05
Speaker
And it's a good lesson because you really can kind of like evolve
Brand Evolution and Market Expansion
00:13:08
Speaker
as you go.
00:13:08
Speaker
You can always change what you're doing.
00:13:10
Speaker
But do go.
00:13:12
Speaker
About our name, well.
00:13:13
Speaker
Yes.
00:13:15
Speaker
Where do I start?
00:13:18
Speaker
Maggie has another jewelry line called Oxbow.
00:13:21
Speaker
completely different kind of style, but it started very much how OXB started, like just basic mantra bars, some sack rings, kind of like this other line of her other brand.
00:13:33
Speaker
And so when we came together, we like wanted to connect both of the brands.
00:13:37
Speaker
So we basically tripped the OW off Oxbow and called it OXB.
00:13:42
Speaker
which I guess like the outer banks is called like OBX.
00:13:45
Speaker
There's all of these things.
00:13:46
Speaker
We get called OBX a lot.
00:13:47
Speaker
So, you know, a year in we decided to call ourselves our exercise brand and really retrofit the name to who we are.
00:13:54
Speaker
But our exercise brand really like now encompasses like everything that we do.
00:14:02
Speaker
like all forms of getting sweaty.
00:14:04
Speaker
And so that's what it is now it's our exercise brand.
00:14:09
Speaker
Our exercise store.
00:14:12
Speaker
Jamie Tworkowski Exercise in general, I think sometimes the perception or connotation of it for some people who are not in the fitness industry, like you and myself, they have a different connotation, right.
00:14:24
Speaker
But I always tell clients and people in general,
00:14:27
Speaker
motion changes emotion, right?
00:14:29
Speaker
So if you think of your brand, your jewelry is energy, right?
00:14:33
Speaker
So if I mean, the way I think of it, like, it's exercising your body, which is your brand when you wear it.
00:14:40
Speaker
I don't know if there's like a slogan or a tagline for your jewelry.
00:14:43
Speaker
When I think about it, because jewelry is energy, right?
00:14:47
Speaker
It moves energy within you.
00:14:49
Speaker
It's the exercise brand.
00:14:50
Speaker
This is the brand, which is your body, and you wear it, and you embody it, right?
00:14:55
Speaker
I thought it was a cool name.
00:14:56
Speaker
I just email from your PR person.
00:15:00
Speaker
I was assuming this is like a fitness product, right?
00:15:03
Speaker
Like P90X.
00:15:05
Speaker
That was the first thing that came out.
00:15:06
Speaker
Anna Jonak It's an ab roller.
00:15:08
Speaker
Jamie Tworkowski Yes.
00:15:10
Speaker
So I didn't know what to do.
00:15:12
Speaker
So it's just interesting.
00:15:13
Speaker
And then both of you have two different backgrounds.
00:15:15
Speaker
Like I think you know, you still have websites, right?
00:15:19
Speaker
You help people with their websites and stuff like that and social media marketing and then you're into yoga.
00:15:24
Speaker
Like, oh, she's a yogi, like, you know, meditation.
00:15:27
Speaker
So it's like it all aligns and I think it's beautiful for the people
00:15:31
Speaker
Because here's the thing, when you have things, you have to subconsciously put your name in a person's mind to think about your product, right?
00:15:41
Speaker
Right.
00:15:41
Speaker
There's a lot of jewelry company, but I feel like the ones that prevail and continue to go is because they have a tagline or something that's attached to them, then people want to wear it.
00:15:52
Speaker
So now when I get a piece or when I get my piece, I'm going to think like, yeah, the first thing, yeah, you can work out of this.
00:15:58
Speaker
So don't ever take it off.
00:16:00
Speaker
Yeah.
00:16:01
Speaker
Right.
00:16:02
Speaker
And we specifically designed OXB for the fitness community, like in mind, like we knew who our customer was right off the bat.
00:16:09
Speaker
And we designed this product for them.
00:16:11
Speaker
And in the two years that we have been a business, like it's really evolved from like, you know, fitness industry specific to like all types of movement, like you're saying, all types of energy and movement.
00:16:22
Speaker
And it doesn't necessarily have to be like sweaty exercise, but like it can be like the sweat behind like opening a business and like,
00:16:29
Speaker
Anything you get sweaty for, you can wear your jewelry to because you don't necessarily have to take it on and off.
00:16:34
Speaker
You can keep it with you.
00:16:35
Speaker
It's easy.
00:16:36
Speaker
You look good all the time.
00:16:38
Speaker
So it's evolved.
00:16:40
Speaker
It's like sweat equity, right?
00:16:41
Speaker
That's enough.
00:16:43
Speaker
I've heard that.
00:16:45
Speaker
Yeah, sweat equity.
00:16:47
Speaker
Literally.
00:16:48
Speaker
You know me.
00:16:48
Speaker
Yeah.
00:16:49
Speaker
And what you were talking about earlier with like the exercise, I think it's so important to just, it's so easy to be like, I need to do the most intense exercise to feel good.
00:16:57
Speaker
And like what Laura's saying, exercise can mean so many different things.
00:17:00
Speaker
It can be walking your dog, it can be taking a 20 minute like breathing break for yourself, it can be all these different practices.
00:17:07
Speaker
And it's not just about like, how intense and tired can I get?
00:17:10
Speaker
It's like, how can I feel better and do something for myself?
00:17:16
Speaker
And it is like I said, words have meaning and we give meaning to everything we think about, we do and believe in.
00:17:23
Speaker
So to anybody that's wanna purchase jewelry or look at the habit, what should they know other than it's sweat proof and it's not tailored to the fitness brand, but it's part of that.
00:17:33
Speaker
Like if someone was on this live, maybe they didn't know your brand.
00:17:37
Speaker
What is the like a 15 second synopsis of why they should have it, why they should want it, other than what we discussed, if you have anything?
00:17:45
Speaker
Yeah, I think, I mean, we're moving towards a world of like more conscious consumerism.
00:17:50
Speaker
So not only being like a super fun jewelry brand, and we have like an amazing community in our clientele and our ambassadors, but also just wearing things that last longer.
00:18:01
Speaker
So buying things that you don't have to throw away and fill into the landfill.
00:18:05
Speaker
Things that hold meaning and as it lasts longer, your believed necklace won't end up in the trash and the word goes also in the trash.
00:18:12
Speaker
So just buying things that last longer, being conscious with who you're supporting.
00:18:17
Speaker
And because we're such a community-based brand, we donate 5% of all of our sales to a rotating series of nonprofits.
00:18:24
Speaker
So that's super important to us.
00:18:27
Speaker
We really appreciate people shopping with us.
00:18:28
Speaker
We want to give back to like a bunch of different organizations that we all care about as a community.
00:18:32
Speaker
It's a super fun way to like unite us.
00:18:34
Speaker
So yeah.
00:18:36
Speaker
And I mean, that's a great point because that I'm sold.
00:18:42
Speaker
No, seriously, because I've brought things in the past, like say some Sony headphones that were $20 at Rite Aid and then they broke in two weeks.
00:18:50
Speaker
Right.
00:18:52
Speaker
quality over quantity.
00:18:55
Speaker
Like I said, I've had this thing for two and a half years and it's been on my arm forever.
00:19:02
Speaker
Little things like that for me is beneficial because I don't have to think about it rusting or getting old or
00:19:09
Speaker
falling off my arm or falling off my neck.
00:19:13
Speaker
And the meaning you said, I think it is meaningful to have pieces on you, jewelry, especially jewelry like artwork, right?
00:19:23
Speaker
If you have a piece of art in your home, it has energy vibrating from it, right?
00:19:28
Speaker
So just like your pieces, I'm pretty sure y'all make it with love, right?
00:19:32
Speaker
So you're putting your love and energy in it.
00:19:34
Speaker
So when people buy it, that energy is going to transfer to the
00:19:38
Speaker
and make them like the brand.
00:19:40
Speaker
That's the problem.
00:19:41
Speaker
I'm into energy, I'm big on energy.
00:19:43
Speaker
Right, and we know where our product's made, we know who's making it, and we're super excited about making those jobs because as a creative person, it's not always the easiest thing to find a job in the creative industry where you feel like you can flex those muscles.
00:19:56
Speaker
And right on the other side of this wall is where all of the jewelry is made.
00:20:01
Speaker
Really, you're gonna take us through a tour?
00:20:02
Speaker
No.
00:20:02
Speaker
I mean, like we can.
00:20:04
Speaker
The sound might get a little crazy.
00:20:10
Speaker
Yeah.
Adapting During COVID-19 and Community Support
00:20:12
Speaker
So let's talk to more like the entrepreneurship side of things.
00:20:15
Speaker
As you know, founders and business owners, what do you feel like for your brand and product?
00:20:22
Speaker
What's working for you?
00:20:24
Speaker
And what you think is the greatest challenge?
00:20:27
Speaker
What's worked for us from the beginning is our community.
00:20:31
Speaker
I mean, we totally built it based on every single person that's bought our jewelry and like worked with us.
00:20:39
Speaker
Um, in the early days we launched like pretty much six months prior to COVID.
00:20:44
Speaker
Um,
00:20:45
Speaker
And 90% of our business was sold in store.
00:20:47
Speaker
Yeah, 90% of our business was wholesale in fitness studios, and we lost it all.
00:20:51
Speaker
So we worked really hard on making connections, virtual connections over the, you know, Instagram and the internet throughout COVID.
00:20:57
Speaker
And we felt this amazing team of ambassadors.
00:21:00
Speaker
We now have almost 70 men and women, like, representing OXB.
00:21:05
Speaker
And we work with them all individually.
00:21:08
Speaker
And the community is just...
00:21:10
Speaker
then everything to us because like you said, there's 1000 jewelry companies out there.
00:21:14
Speaker
But I think what makes us different is the fact that we make everything in house and then our community that's around us.
00:21:21
Speaker
Yeah, I think that's the one thing that we like try to keep at the center.
00:21:25
Speaker
The one thing that pushed our growth when we couldn't, you know, pay for advertising or pay for a PR person that introduced us to you.
00:21:33
Speaker
So that that, you know, that really gave us a launching pad.
00:21:36
Speaker
And then our greatest challenge was
00:21:38
Speaker
I feel like our greatest challenge has been that we really started as like a two person team and it's been the most rewarding and the most challenging to grow.
00:21:48
Speaker
And it's like hard to let go and like let the reins loose a little bit on other people and let them come in and do their thing.
00:21:56
Speaker
And it's sometimes it can be really challenging to like find the right people in the right roles and
00:22:02
Speaker
It's just a whole new dynamic.
00:22:04
Speaker
Like, it's really a lot of people to care for.
00:22:07
Speaker
And I think we care a lot about all of our employees.
00:22:10
Speaker
And so I think in general, the people part is actually probably
00:22:14
Speaker
the more challenging part.
00:22:15
Speaker
And like you were talking about energy earlier, just again, like being this, we started our whole operation in 250 square feet and now we're in 4,000 square feet.
00:22:24
Speaker
We have a retail store, we have a production room, we have all these moving parts and because we keep it all in house, that means like we have to organize it all.
00:22:32
Speaker
Yeah.
00:22:32
Speaker
And like,
00:22:33
Speaker
find matching energies the right energy because we all work under you know the same roof to run this company which is super fun but also entrepreneurship is not rainbows and butterflies all the time so we're in a growth skirt right now yes so I mean I want to say congratulations to that thank you thank you that beat to four thousand like damn okay you guys are moving always right
00:22:56
Speaker
Progress
Challenges and Growth Philosophy
00:22:57
Speaker
equals happiness.
00:22:57
Speaker
But I wanted you guys to say the challenging part because I think sometimes outside looking in, even for me and what I do, I just think it's sunshine and rainbows.
00:23:08
Speaker
It's tough being an entrepreneur.
00:23:10
Speaker
It's tough working for yourself.
00:23:11
Speaker
It's tough managing business, sales, taxes on top of your personal life, your mental, your health, your body, your family.
00:23:21
Speaker
And I don't want people to take what you guys do for granted and say, oh, I can start a jewelry business.
00:23:26
Speaker
I was just like, no, it's not that simple.
00:23:30
Speaker
It's not that easy.
00:23:31
Speaker
It takes passion for one.
00:23:32
Speaker
You have to know what you're doing and you have to want to do it.
00:23:35
Speaker
And I think your brand represents that.
00:23:38
Speaker
It comes through you guys' energy when you're speaking.
00:23:40
Speaker
And I can tell you guys are into what you're doing.
00:23:42
Speaker
Not just doing it because you can, you're doing it because you're passionate about it and this is part of your purpose.
00:23:47
Speaker
And I think to have more business owners and founders like that, like I see you two on a page doing panel discussions talking about your brand.
00:23:58
Speaker
You know, more people in your position speaking on the ins and outs of running a business, having success, maintaining momentum and building a community.
00:24:08
Speaker
Like I think that's the biggest thing that people forget.
00:24:12
Speaker
The community drives everything.
00:24:15
Speaker
You don't have the audience, you don't have the people that believe in it.
00:24:18
Speaker
It's hard to keep going.
00:24:21
Speaker
I did want to tell you guys have any athletes attached to your brand?
00:24:26
Speaker
I mean, you should say you got like some ambassadors, you have like any athletes.
00:24:32
Speaker
I'm actually, I don't know if y'all watch basketball, but I'm a basketball guy.
00:24:39
Speaker
Will Barton is on another one.
00:24:42
Speaker
He's younger than me, but he was on my basketball team.
00:24:44
Speaker
He was like in the 19th and 12th.
00:24:46
Speaker
And he's in Denver.
00:24:47
Speaker
But I was just curious if you guys had any athletes like on your side or any people who were on the ground.
00:24:53
Speaker
Well, send them this way.
00:24:55
Speaker
We're currently making Oaks be more gender neutral.
00:24:59
Speaker
We've lengthened all of our chains.
00:25:01
Speaker
We've brought more men on board.
00:25:03
Speaker
So we're really working towards a more gender neutral brand because jewelry is not just for women.
00:25:08
Speaker
It is also for men.
00:25:11
Speaker
I mean, are you asking us to name drop our athletes right now?
00:25:14
Speaker
No, no, I'm saying.
00:25:14
Speaker
You don't have to name drop.
00:25:17
Speaker
I'm saying we work with professional athletes.
00:25:19
Speaker
Yeah.
00:25:20
Speaker
Oh, we do.
00:25:21
Speaker
Yes, we do.
00:25:22
Speaker
Oh, okay, okay.
00:25:23
Speaker
Yeah, totally.
00:25:24
Speaker
We have, you know, just a few Olympians.
00:25:27
Speaker
Yeah, that was cool.
00:25:27
Speaker
Oh, okay, cool.
00:25:29
Speaker
Cool, we'll keep it.
00:25:30
Speaker
Yeah.
00:25:31
Speaker
Who found us organically, which is even cooler.
00:25:33
Speaker
Oh, really?
00:25:34
Speaker
Yeah, yes.
00:25:36
Speaker
That's always what I want to take you back to your model.
00:25:41
Speaker
I want to read this out loud if I can find it.
00:25:43
Speaker
So your model that I read on the website says, don't let perfect stand in the way of good.
00:25:49
Speaker
Keep going.
00:25:51
Speaker
And I want to say something about that because I can sometimes be a perfectionist.
00:25:57
Speaker
And I have a story where I was learning how to swim last summer, right, for the first time.
00:26:02
Speaker
And my dad was actually there and he said something.
00:26:05
Speaker
He said, son, how are you trying to perfect something you haven't learned?
00:26:09
Speaker
Oh.
00:26:09
Speaker
You know what I'm saying?
00:26:10
Speaker
So he's like, let go, right?
00:26:12
Speaker
Let it go.
00:26:13
Speaker
Let it be what it's supposed to be.
00:26:16
Speaker
Keep going and eventually I got it like my 11th.
00:26:19
Speaker
lesson, I got in the deep end, it was like, oh, I can swim.
00:26:21
Speaker
It's amazing.
00:26:22
Speaker
Yeah.
00:26:22
Speaker
But my challenge was I couldn't tread water, but from your guys' perspective, how did you come up with that motto and slogan, and what did that derive from?
00:26:30
Speaker
Yeah.
00:26:31
Speaker
Where did that come from?
00:26:32
Speaker
I like it.
00:26:33
Speaker
I'm actually connected.
00:26:34
Speaker
It was something it was from a conversation with my dad.
00:26:36
Speaker
So it's interesting.
00:26:38
Speaker
And kind of when everything started to shut down.
00:26:41
Speaker
Last year, and we were sort of we were really floundering of terms like, where do we want to go?
00:26:45
Speaker
We were in the midst of a super important civil rights movement, all of these things.
00:26:49
Speaker
And we felt a little paralyzed.
00:26:51
Speaker
And we're like, I don't you know, what is the most important thing to work on right now?
00:26:54
Speaker
Is it like making jewelry?
00:26:56
Speaker
I don't know.
00:26:56
Speaker
But maybe we could
00:26:58
Speaker
use jewelry to like make this other thing, right?
00:27:01
Speaker
This community, this organization.
00:27:03
Speaker
And he was just saying like, exactly, don't let this perfect vision of how you can help whatever stand in the way of you doing good things in the meantime.
00:27:13
Speaker
which I think is really important because analysis paralysis is so real.
00:27:17
Speaker
Right.
00:27:17
Speaker
Yeah.
00:27:18
Speaker
Yeah.
00:27:18
Speaker
The fear of being perfect to stop you from moving forward.
00:27:21
Speaker
So, like you said, really, the keep going motto really has stuck with us the entire time we made a keep going necklace last summer and
00:27:31
Speaker
It's just putting one foot in front of the other, not worrying about if it's perfect, but like that we're keeping centered and like what we like believe in first.
00:27:40
Speaker
And just knowing that like it's not gonna be a wrong step.
00:27:42
Speaker
It's just a step.
00:27:43
Speaker
Right.
00:27:44
Speaker
And if you have to pivot, you will.
00:27:46
Speaker
And we did.
00:27:46
Speaker
Yeah.
00:27:47
Speaker
Again.
00:27:48
Speaker
We don't live in a perfect world or like sometimes I like to think like you create your own rules.
00:27:56
Speaker
If you follow everything that's given, you won't have a vision because then you're letting somebody else's opinion based on what they believe stop you from going.
00:28:05
Speaker
Right?
00:28:06
Speaker
Right.
00:28:06
Speaker
You said, I think you should sell a business, the pandemic, I think you should just give it up.
00:28:09
Speaker
You're like, hold up.
00:28:11
Speaker
Hold on.
00:28:12
Speaker
We're over here.
00:28:14
Speaker
We're going to go back.
00:28:15
Speaker
It's energy.
00:28:16
Speaker
We don't stop.
00:28:17
Speaker
We keep moving in flow.
00:28:20
Speaker
Even when they say yoga, even when it's uncomfortable, just breathe through.
00:28:24
Speaker
And so for Laura, were you a cycling instructor like you were on the bike, like as in SoulCycle, like teaching class?
00:28:32
Speaker
Jamie Tworkowski Exactly.
00:28:33
Speaker
Jamie Tworkowski Tell me a little bit about that from you because you know I'm in a fitness industry.
00:28:38
Speaker
Where did that start and how did you get into like because I'm pretty sure that gives you a different type of drive and energy right because you you on a bike motivating people like keep going and you show up anyway.
00:28:49
Speaker
Jamie Tworkowski She's infectious it's like yeah it's amazing.
00:28:54
Speaker
Yeah, it started like 10 years ago in San Francisco.
00:28:58
Speaker
I taught, I actually just walked up to a spin studio and asked if I could teach with like very little experience.
00:29:08
Speaker
And that's how I got my start in the spin industry seriously.
00:29:11
Speaker
And then I worked for Flywheel in San Francisco.
00:29:13
Speaker
I moved across the world.
00:29:15
Speaker
I worked for a studio here.
00:29:17
Speaker
And that's where I met Maggie.
00:29:17
Speaker
But like more than the job itself of like leading fitness classes, it,
00:29:23
Speaker
I think that's Maggie and I share and that like fitness classes bring you the community and the connection.
00:29:30
Speaker
Like I've met all of my favorite people through fitness.
00:29:33
Speaker
I met my amazing business partner, turned best friend through fitness.
00:29:37
Speaker
So I'm very grateful for the fitness industry for that because I think it gave us a good source of like how we want to run our brand.
00:29:47
Speaker
And this community, like it brings people together.
00:29:49
Speaker
That's why I like fitness.
00:29:50
Speaker
Yeah.
00:29:50
Speaker
Yeah.
00:29:52
Speaker
I discovered that when training people, especially in boot camps, people do better in groups than they do alone.
00:29:58
Speaker
Definitely.
00:29:59
Speaker
So if I see Maggie and Laura over there, but in cycling, I know I don't really like cycling, I'm like,
00:30:09
Speaker
I feel like the instructor is also so important, right?
00:30:13
Speaker
Like there's something so special about the person that like, gets you up at five in the morning to go in a dark room on a stationary bike where they like yell at you and you're like, I want to go, you know, like, and so she's, she's so talented.
00:30:25
Speaker
It's like really hard to
00:30:29
Speaker
put into words how it makes you feel.
00:30:32
Speaker
Yeah, it's a feeling, it's a vibe.
00:30:34
Speaker
Yeah.
00:30:34
Speaker
What are you ladies signs and prodigy-wise?
00:30:37
Speaker
Horse poker?
00:30:38
Speaker
Oh, guess.
00:30:39
Speaker
Oh, I'd be so curious.
00:30:42
Speaker
You got a hard to be.
00:30:43
Speaker
You're so poker-faced businesswomen.
00:30:48
Speaker
I want to say, I don't know.
00:30:50
Speaker
I want to say Laura is even a Gemini.
00:30:58
Speaker
or a Virgo and Maggie is uh Aquarius and maybe a Libra I don't know I think nailed her nailed mine I'm definitely a Gemini oh got it I am an Aries but I'm a cuss baby so I'm a Pisces Aries
00:31:19
Speaker
Oh, what's your moon and your rising, you know?
00:31:21
Speaker
Oh, I have no idea what you know.
00:31:25
Speaker
I'm always fascinated about, you know, why like I used to be out in LA when I first moved here and I'd be out in the club and I'm like, yo, why do I like this girl so much?
00:31:36
Speaker
That's consistent.
00:31:37
Speaker
I keep running to you.
00:31:39
Speaker
Oh, wow.
00:31:41
Speaker
I dig deeper because I was doing so much work on myself and I'm like, cause I'm a Pisces, you know, my moon sign is a Sagittarius, but my rising is a Libra.
00:31:50
Speaker
I have like all these different qualities but it just makes sense when people in Aries and Geminis get along.
00:31:57
Speaker
Some of them because some like no I hate Geminis because what happens is Geminis is like their sons right.
00:32:05
Speaker
So they like to have fun, witty, they're good at communicating.
00:32:09
Speaker
And so they kind of loosen the fire and the Aries up.
00:32:12
Speaker
And Aries is just like, we got to do this.
00:32:14
Speaker
And, you know, they want to lead, like, take action.
00:32:17
Speaker
You know, they're the leaders, right?
00:32:19
Speaker
So it's kind of like that fire and the air, like, mix, right?
00:32:22
Speaker
Like a sage.
00:32:23
Speaker
You know, the sage is burning.
00:32:24
Speaker
It's like the Aries with the fire all at one time.
00:32:27
Speaker
We just throwing.
00:32:31
Speaker
That's exactly how it happened.
00:32:35
Speaker
That's beautiful.
00:32:36
Speaker
So what is, like someone asked a question, they said, what are your favorite workouts that you guys like to do?
00:32:44
Speaker
If y'all have one.
00:32:47
Speaker
Currently, I still cycle a lot.
00:32:50
Speaker
It's fun to be a student again.
00:32:51
Speaker
So our retail director is actually a SoulCycle instructor.
00:32:53
Speaker
So we go to her class every Wednesday morning.
00:32:56
Speaker
She's amazing.
00:32:58
Speaker
That and then also our garage at our studio is actually a personal training gym.
00:33:03
Speaker
So we kind of just like walk through the door and go to personal training.
00:33:06
Speaker
So it's nice.
00:33:08
Speaker
Maggie.
00:33:11
Speaker
We live in Colorado, obviously.
00:33:13
Speaker
I am a little more of like hiking, running,
00:33:16
Speaker
outdoor mountain biking, except for it's been a really long time because I can't break my hands.
00:33:20
Speaker
And yeah, she's probably going to agree.
00:33:25
Speaker
Yeah.
00:33:28
Speaker
Say it again.
00:33:29
Speaker
The altitude of it.
00:33:30
Speaker
How is it?
00:33:31
Speaker
High.
00:33:32
Speaker
Yeah.
00:33:33
Speaker
In air.
00:33:35
Speaker
Hard training.
00:33:36
Speaker
I've never been there.
00:33:37
Speaker
I've been to the airport, but never in the city of Denver or Colorado.
00:33:42
Speaker
But you have a friend here, so you should probably come here.
00:33:44
Speaker
come visit.
00:33:46
Speaker
Oh, and then Blake, Blake's last name from all the bachelor people are here.
00:33:51
Speaker
Yeah, it was there.
00:33:52
Speaker
And so we were on that one time.
00:33:55
Speaker
He's like, people don't know that Colorado has the most sunny days in a year.
00:34:00
Speaker
Yeah.
00:34:03
Speaker
They got like 300 days or something like what no way more than he's like yes.
00:34:10
Speaker
Why don't they talk about it?
00:34:11
Speaker
I think about cold mountains skiing.
00:34:15
Speaker
I don't think anything about the sun.
00:34:17
Speaker
But I was like, that's interesting.
00:34:20
Speaker
Yeah.
00:34:21
Speaker
What do you ladies have going on?
00:34:23
Speaker
Like is there a new product you'll have that you're producing coming out soon or that your best seller that people should know about?
00:34:31
Speaker
Well, we have a fine jewelry line coming out in September.
00:34:36
Speaker
So it's all 14 karat gold.
00:34:38
Speaker
So Maggie's dreamt that up in her metalsmith magic brain.
00:34:44
Speaker
So look for that fine jewelry line where the return of the nameplate is coming soon.
00:34:48
Speaker
So we made sweat proof nameplate, you know, like very sex in the city, just Sarah Jessica Parker says your name.
00:34:53
Speaker
And then also,
00:34:59
Speaker
not a product, but we're doing a gigantic giveaway with free people right now.
00:35:04
Speaker
We're giving away $1,000 free people movement, our entire line of free people times OXB jewelry.
00:35:10
Speaker
And so people can go to our page and enter that too.
00:35:12
Speaker
Yeah.
00:35:13
Speaker
Yeah.
Future Plans and Brand Vision
00:35:14
Speaker
And then our other thing that we are launching is we currently have like a convertible chain.
00:35:19
Speaker
It's called our exercise chain.
00:35:20
Speaker
You can wear it three different ways as a necklace, anklet, or bracelet.
00:35:25
Speaker
So that's been super popular because it's like one super versatile piece.
00:35:29
Speaker
We are launching a custom one with three people this holiday season, which we're really excited about.
00:35:34
Speaker
But that one is a favorite.
00:35:36
Speaker
And we just launched a beautiful website that makes it much easier to customize your product.
00:35:40
Speaker
So that's been fun.
00:35:41
Speaker
Oh, you need to customize it.
00:35:42
Speaker
I like that.
00:35:43
Speaker
Yeah, you can customize anything pretty much.
00:35:46
Speaker
Yeah, except for just something.
00:35:51
Speaker
Can you elaborate on because when you said fine jewelry, I don't know what that means.
00:35:55
Speaker
Why is it fine jewelry?
00:35:56
Speaker
What does that mean?
00:35:57
Speaker
What's the meaning behind fine jewelry?
00:35:58
Speaker
Yeah, so it's just a category of a type of jewelry, right?
00:36:03
Speaker
So it'd be like, these are the, like, you're in the pants section now.
00:36:07
Speaker
But it's so fine jewelry is defined, like, by the materials it's made out of.
00:36:12
Speaker
And so this would be our finer metals, which just means it's, like, higher carat of gold or pure metals or whatever.
00:36:20
Speaker
Diana Vareseo- Diamonds, adding precious stones, semi precious stones.
00:36:26
Speaker
Yeah.
00:36:27
Speaker
So do you do like earrings and bracelets?
00:36:29
Speaker
Diana Vareseo- Oh, we do it all.
00:36:31
Speaker
We do everything but toe rings.
00:36:33
Speaker
Diana Vareseo- Yeah, we haven't branched into toe rings yet.
00:36:35
Speaker
You don't do watches though, no?
00:36:37
Speaker
Diana Vareseo- Do what?
00:36:38
Speaker
Watches?
00:36:39
Speaker
You don't do watches, no?
00:36:40
Speaker
Diana Vareseo- No watches, no.
00:36:41
Speaker
Got it.
00:36:42
Speaker
And so it's more like women based, correct?
00:36:45
Speaker
Well, not really.
00:36:46
Speaker
So it's actually designed for anybody to wear.
00:36:51
Speaker
And that was what Laura was touching on earlier is that we just finished a new brand photo shoot where same look is shot on four different body types, men, women, different movements.
00:37:03
Speaker
And that's really our hope and goal for this brand is that one of the awesome things about jewelry is it doesn't really matter.
00:37:10
Speaker
So like size doesn't matter quite as much.
00:37:12
Speaker
You don't have to worry like men,
00:37:14
Speaker
My fiance wears my jewelry all the time and I wear his and that's awesome.
00:37:21
Speaker
It's super interchangeable.
00:37:22
Speaker
We'd love for people to feel like it's all inclusive and make it accessible for anybody to find a style that they love.
00:37:31
Speaker
So with all that being said, what is the big vision for the brand?
00:37:37
Speaker
Is it like stores all over the borough?
00:37:40
Speaker
You got to bring more to the store.
00:37:42
Speaker
You want to do e-commerce.
00:37:44
Speaker
Big picture, five years.
00:37:46
Speaker
What would you ladies like the brand to represent to the people in the world?
00:37:53
Speaker
Wow, that's a five years.
00:37:54
Speaker
And that is so hard when you're in it.
00:37:56
Speaker
Oh, question.
00:37:57
Speaker
I think we're like in the midst of that zoom out right now.
00:38:00
Speaker
And like, what the future of this is, we've had our feet on the gas pedal so hard since COVID started in making this business work.
00:38:09
Speaker
I feel like right now we're trying to like at least take five seconds to pause and reflect when we can.
00:38:15
Speaker
And like really be intentional about how we're moving forward because we
00:38:19
Speaker
hit this huge growth spurt, but we want to make sure it's sustainable.
00:38:22
Speaker
You know, when you have a lot of employees, there's this added entrepreneurial pressure to make it work.
00:38:27
Speaker
So I think we're in the middle of that now, but I think we're just going to keep going.
00:38:30
Speaker
Again, like there's no perfect vision, but we'll just put one foot in front of the other and see what happens.
00:38:35
Speaker
Yeah, and that's a beautiful answer because you were so authentic about it.
00:38:39
Speaker
You was honest.
00:38:40
Speaker
I think sometimes people like to come out with this perfect state of how it should be, but you don't know.
00:38:46
Speaker
And that's fine.
00:38:46
Speaker
Like you're in the middle of it.
00:38:48
Speaker
And that's when people ask me, what's your five year plan?
00:38:50
Speaker
It's like, I really have a plan.
00:38:52
Speaker
I have to know where I want to be.
00:38:54
Speaker
Yeah.
00:38:55
Speaker
Right.
00:38:55
Speaker
Right.
00:38:58
Speaker
I just know like being an entrepreneur and doing a brand.
00:39:02
Speaker
When I'm working with brands and I get deals, I'm always asking a company, what's the intentions of this product?
00:39:08
Speaker
Is it brand awareness?
00:39:09
Speaker
Is it ROI?
00:39:11
Speaker
what is it what are we really doing here because i know the product but what are we trying to sell to the audience what do we want them to know what do we feel and what's the big picture and sometimes they don't know sometimes they but it's because i look at it like this right i have like a business mind what if someone was on here a CEO company wanted to buy you out we're going to give you 30 million right now would you sell it i don't know right you might not know
00:39:37
Speaker
That seems like a pretty neat deal.
00:39:38
Speaker
Are you offering?
00:39:39
Speaker
Yeah.
00:39:42
Speaker
Sometimes life works like that and I've spoken with people who are so attached to their idea or to their script or to their thing.
00:39:51
Speaker
No, I got to be in it.
00:39:52
Speaker
I'm like, you don't always have to be in it.
00:39:55
Speaker
Sell it.
00:39:56
Speaker
Go create your own show.
00:39:57
Speaker
Right?
00:39:59
Speaker
Because you know, putting out a lot of content on social media and I've been doing it for a while.
00:40:07
Speaker
right motivational and inspirational and i would my messages on other people's page it was them that was but i said it doesn't belong to me it belongs to the universe i'm not getting attached to that that's fine somewhere someone else i'm cool i have more in me to give so i don't get so caught up in
00:40:29
Speaker
having it that I don't allow myself to throw somewhere else.
00:40:32
Speaker
It's like Maggie you have other things you do that somebody might want you to open up a yoga store and be the interior decorator.
00:40:40
Speaker
You're like why do you want to take?
00:40:42
Speaker
They're gonna pay you.
00:40:44
Speaker
But that's how life works right?
00:40:46
Speaker
Right you never know.
00:40:47
Speaker
But now you're in business together.
00:40:49
Speaker
I know.
00:40:50
Speaker
It's crazy.
00:40:51
Speaker
I don't think we're super attached to any idea.
00:40:53
Speaker
I feel like we just
00:40:56
Speaker
know what kind of company we want to create so that's it right yeah and i just like how you guys like are you know together but more so like like it's like been on the ball team like y'all know your position like okay i'm gonna shoot the ball i'm gonna make sure you get the right place set up so we can score right love it and it's a team and i think for any business for any brand you got to have a
00:41:20
Speaker
a person not a perfect you gotta have a great partner when I say great a great to me is someone who's willing to fail with you who's honest who's authentic who's vulnerable and
00:41:31
Speaker
who can keep it real with you in tough moments.
00:41:34
Speaker
Not someone who can tell you what you want to hear because they don't upset you or hurt you.
00:41:38
Speaker
It's like, look, we're dropping the ball right here.
00:41:40
Speaker
You need to reconsider something.
00:41:44
Speaker
It's OK.
00:41:45
Speaker
Like, we can disagree.
00:41:47
Speaker
But I think sometimes people don't want to be wrong, but they don't want to just based on their perspective or their ego.
00:41:54
Speaker
And it's just good to see two people that know each other, that hear about each other, that love each other, have a business that's thriving.
00:42:01
Speaker
Y'all figuring things out as you go.
00:42:03
Speaker
And I think that's what it is.
00:42:04
Speaker
Entrepreneurship is all about.
00:42:07
Speaker
Not having the plan for three years written.
00:42:10
Speaker
It doesn't work like that.
00:42:12
Speaker
We need you as our everyday hype.
00:42:15
Speaker
I know.
00:42:16
Speaker
I was like, you're going to make me cry, I think.
00:42:17
Speaker
But I don't think I'm like, also, I don't know.
00:42:20
Speaker
We just come to the office every morning.
00:42:22
Speaker
Yeah, because I'm happy.
00:42:24
Speaker
process of dealing with my business transitioning from you know not training so much but more so coaching right right one coaching mindset coaching personal development right so it's been a different transition it's uncomfortable because sometimes everything started putting plays so i can't relate because it's it's not as easy as it looks it looks simple right
00:42:51
Speaker
You gotta do the worst, you gotta brainstorm, you gotta make decisions, you gotta spend money.
00:42:57
Speaker
I mean, people know who they're with.
00:43:01
Speaker
it's a struggle at times.
00:43:03
Speaker
I don't know what to do.
00:43:05
Speaker
I know.
00:43:05
Speaker
Right.
00:43:06
Speaker
And it ends with you like there isn't someone you're falling back on.
00:43:09
Speaker
Right.
00:43:09
Speaker
It's just like, we don't have investors.
00:43:11
Speaker
It's literally us.
00:43:14
Speaker
We try and make the right decision.
00:43:15
Speaker
We're each other's mentors.
00:43:17
Speaker
I don't know.
00:43:18
Speaker
Yeah.
00:43:19
Speaker
And I think that's the beautiful part about being an entrepreneur because
00:43:23
Speaker
you can really scale your business so high because all you have is the faith you have.
00:43:28
Speaker
You don't have anything.
00:43:29
Speaker
You don't have capital like, yeah, you got 30 million or 20 million.
00:43:33
Speaker
It's just you, your mind.
00:43:37
Speaker
So I just want people who listen to this to understand what it takes to not only be a business owner and a founder of the brand, but the process it takes to keep going, right?
00:43:47
Speaker
At the bottom, keep going.
00:43:49
Speaker
Keep going.
00:43:51
Speaker
undervalued like you ladies are going after a pandemic.
00:43:56
Speaker
Thank you.
00:43:56
Speaker
You know, it seems simple, right?
00:43:59
Speaker
But have you ever been on a stair climb or on a bike or running, but you don't want to run no more?
00:44:05
Speaker
A lot.
00:44:06
Speaker
Five more minutes.
00:44:07
Speaker
Five more minutes.
00:44:08
Speaker
Yeah.
00:44:10
Speaker
Oh, it's the tough part.
00:44:12
Speaker
But when you get through the tough part, it's like, oh,
00:44:17
Speaker
We did it.
00:44:18
Speaker
So I just want to say thank you, ladies, for being here.
00:44:21
Speaker
Thank you.
00:44:22
Speaker
Being authentic, being real and genuine, and giving people what they need to hear about business, fitness, jewelry, sweat-proof jewelry, and our exercise brand.
00:44:34
Speaker
OXB, baby.
00:44:35
Speaker
Can I get an OXB somewhere?
00:44:37
Speaker
Hashtag?
00:44:40
Speaker
But yeah, this completes the interview.
00:44:42
Speaker
If there's anything from social media channels, website links or links or anything that people can follow or get more information, please go ahead and say it and tag it.
00:44:54
Speaker
However, the video will be up on my page.
00:44:57
Speaker
It'll be on the podcast.
00:45:00
Speaker
Yeah, our website is shopoxv.com.
00:45:03
Speaker
Our Instagram's at our exercise brand.
00:45:07
Speaker
If you're in Denver, come to our exercise store.
00:45:10
Speaker
It's in the middle of Rhino in Denver, which is right by downtown.
00:45:14
Speaker
What else?
00:45:15
Speaker
That's it.
00:45:18
Speaker
Give us some motivation.
00:45:19
Speaker
What's the motivation to the future business owners or the owners in a tough place right now?
00:45:24
Speaker
What can you give us?
00:45:25
Speaker
Keep going.
00:45:26
Speaker
Keep going.
00:45:28
Speaker
That's it.
00:45:29
Speaker
Just keep going.
00:45:31
Speaker
Keep going.
00:45:34
Speaker
That was amazing.
00:45:35
Speaker
Ladies, thank you.
00:45:36
Speaker
This was special.
00:45:37
Speaker
And now it's instilled in me.
00:45:40
Speaker
You got to keep going.
00:45:43
Speaker
Keep going.
00:45:44
Speaker
Thank you so much, Egg.
00:45:45
Speaker
Yes, no problem.
00:45:46
Speaker
You're welcome.
00:45:47
Speaker
Have a beautiful day, a powerful weekend.
00:45:49
Speaker
Be safe.
00:45:50
Speaker
And keep going.
00:45:53
Speaker
Bye.
00:45:54
Speaker
Bye.
00:45:54
Speaker
See you later.